{"id":16039,"date":"2020-01-02T15:27:21","date_gmt":"2020-01-02T07:27:21","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16039"},"modified":"2023-12-28T17:22:08","modified_gmt":"2023-12-28T09:22:08","slug":"2019ghst-hightlight","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/","title":{"rendered":"2019\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7cbe\u83ef\u6574\u7406\uff1a\u5341\u5834\u4e3b\u984c\u6f14\u8b1b\u8ad6\u58c7\u5b8c\u6574\u6536\u9304"},"content":{"rendered":"<p>\u4e00\u5e74\u4e00\u5ea6\u7531awoo\u6240\u8209\u8fa6\u7684 2019 \u5e74\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u5728 12 \u6708 26 \u65e5\u5713\u6eff\u843d\u5e55\uff0c\u4eca\u5e74\u4e3b\u984c\u70ba\u300c\u9ad4\u9a57\u884c\u92b7\u65b0\u5883\u754c\uff0c\u6253\u9020\u54c1\u724c\u65b0\u71df\u6536\u300d\uff0c\u5206\u4eab\u570b\u5167\u5916\u884c\u92b7\u89c0\u9ede\u3001\u96fb\u5546\u5be6\u6230\u7d93\u9a57\u53ca\u672a\u4f86\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u9ad8\u7372\u5ba2\u6210\u672c\u7684\u56f0\u5883\u4e0b\uff0c\u5229\u7528\u6578\u64da\u5206\u6790\u3001\u9867\u5ba2\u9ad4\u9a57\u53ca\u6253\u9020\u65b0\u7522\u54c1\uff0c\u5e36\u52d5\u4f01\u696d\u7372\u5229\u6210\u9577\u3002\u672c\u6587\u70ba 2019 \u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7cbe\u83ef\u6458\u8981\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E7%94%A8%E6%95%B8%E6%93%9A%E7%B6%93%E7%87%9F%E7%AC%AC%E4%B8%80%E5%8D%B0%E8%B1%A1%EF%BC%8C%E8%AE%93%E6%96%B0%E5%AE%A2%E6%88%B6%E7%AC%AC%E4%B8%80%E6%AC%A1%E5%B0%B1%E8%B2%B7%E5%96%AE_%E7%B4%A2%E9%A9%A5%E5%89%B5%E6%84%8F%E5%85%B1%E5%90%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%E2%80%A8_%E6%9B%BE%E5%8F%8B%E5%BF%97_MrPM\" >\u7528\u6578\u64da\u7d93\u71df\u7b2c\u4e00\u5370\u8c61\uff0c\u8b93\u65b0\u5ba2\u6236\u7b2c\u4e00\u6b21\u5c31\u8cb7\u55ae | \u7d22\u9a65\u5275\u610f\u5171\u540c\u5275\u8fa6\u4eba\u2028 \u66fe\u53cb\u5fd7 Mr.PM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E7%94%9F%E6%B4%BB%E5%B8%82%E9%9B%86%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E8%AB%96%EF%BC%9A%E4%BD%8E%E6%88%90%E6%9C%AC%E7%8D%B2%E5%AE%A2%E4%B8%89%E9%83%A8%E6%9B%B2_%E5%89%B5%E6%A5%AD%E5%AE%B6%E5%85%84%E5%BC%9F_%E5%85%B1%E5%90%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9A%A8%E7%B8%BD%E7%B6%93%E7%90%86_%E5%BB%96%E5%AE%B6%E6%AC%A3_Kelly\" >\u751f\u6d3b\u5e02\u96c6\u6210\u9577\u99ed\u5ba2\u8ad6\uff1a\u4f4e\u6210\u672c\u7372\u5ba2\u4e09\u90e8\u66f2 | \u5275\u696d\u5bb6\u5144\u5f1f \u5171\u540c\u5275\u8fa6\u4eba\u66a8\u7e3d\u7d93\u7406 \u5ed6\u5bb6\u6b23 Kelly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E6%AD%90%E7%BE%8E%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%B6%A8%E5%8B%A2%E5%A0%B1%E5%91%8A_BloomReach_%E2%80%A8%E7%94%A2%E5%93%81_%E4%BD%BF%E7%94%A8%E8%80%85%E9%AB%94%E9%A9%97%E7%B8%BD%E7%9B%A3_%E7%8E%8B%E7%A6%B9%E8%AA%A0_Albert_Wang\" >\u6b50\u7f8e\u6578\u4f4d\u8f49\u578b\u8da8\u52e2\u5831\u544a | BloomReach \u2028\u7522\u54c1&amp;\u4f7f\u7528\u8005\u9ad4\u9a57\u7e3d\u76e3 \u738b\u79b9\u8aa0 Albert Wang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E6%89%93%E9%80%A0%E7%90%83%E5%A0%B4%E9%AB%94%E9%A9%97%EF%BC%8C%E4%BB%A5%E5%A8%9B%E6%A8%82%E5%8C%96%E9%AB%94%E9%A9%97%E8%B4%8F%E5%BE%97%E6%96%B0%E7%B2%89%E7%B5%B2_%E6%A8%82%E5%A4%A9%E6%A1%83%E7%8C%BF_%E5%89%8D_Lamigo_%E5%89%AF%E9%A0%98%E9%9A%8A_%E6%B5%A6%E9%9F%8B%E9%9D%92\" >\u6253\u9020\u7403\u5834\u9ad4\u9a57\uff0c\u4ee5\u5a1b\u6a02\u5316\u9ad4\u9a57\u8d0f\u5f97\u65b0\u7c89\u7d72 | \u6a02\u5929\u6843\u733f &amp; \u524d Lamigo \u526f\u9818\u968a \u6d66\u97cb\u9752<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E4%B8%AD%E5%A0%B4%E8%AB%96%E5%A3%87%EF%BC%9A%E8%B7%A8%E5%A2%83%E6%97%A5%E6%9C%AC%E5%81%9A%E9%9B%BB%E5%95%86%EF%BC%81%E5%AF%A6%E6%88%B0%E6%A1%88%E4%BE%8B\" >\u4e2d\u5834\u8ad6\u58c7\uff1a\u8de8\u5883\u65e5\u672c\u505a\u96fb\u5546\uff01\u5be6\u6230\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E7%A0%B4%E5%84%84%E5%8B%9F%E8%B3%87%E5%B0%88%E6%A1%88POIEMA_%E7%AD%96%E7%95%A5%E5%BF%83%E6%B3%95_flyingV_%E5%8B%9F%E8%B3%87%E5%B9%B3%E5%8F%B0%E5%B0%88%E6%A1%88%E7%B8%BD%E7%9B%A3_Anderson_Chen\" >\u7834\u5104\u52df\u8cc7\u5c08\u6848POIEMA \u7b56\u7565\u5fc3\u6cd5 | flyingV \u52df\u8cc7\u5e73\u53f0\u5c08\u6848\u7e3d\u76e3 Anderson Chen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E5%85%A8%E6%96%B0%E7%94%A2%E5%93%81%E7%B7%9A%E5%8A%A9%E6%94%BB%E6%96%B0%E5%B8%82%E5%A0%B4%EF%BC%8CViva_%E7%9A%84%E7%94%A2%E5%93%81%E9%82%8F%E8%BC%AF_Gogoro_%E7%94%A2%E5%93%81%E9%95%B7_%E5%BD%AD%E6%98%8E%E7%BE%A9\" >\u5168\u65b0\u7522\u54c1\u7dda\u52a9\u653b\u65b0\u5e02\u5834\uff0cViva \u7684\u7522\u54c1\u908f\u8f2f | Gogoro \u7522\u54c1\u9577 \u5f6d\u660e\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E6%96%B0%E4%B8%96%E4%BB%A3KOL%E8%88%87%E5%BB%A0%E5%95%86%E7%9A%84%E7%9B%B8%E8%99%95%E4%B9%8B%E9%81%93_%E8%B2%A1%E7%B6%93%E7%B6%B2%E7%B4%85_Emmy_Hu_VS_%E5%9C%8B%E9%9A%9B%E7%BE%8E%E4%BA%BA_%E9%8D%BE%E6%98%8E%E8%BB%92\" >\u65b0\u4e16\u4ee3KOL\u8207\u5ee0\u5546\u7684\u76f8\u8655\u4e4b\u9053 | \u8ca1\u7d93\u7db2\u7d05 Emmy Hu VS \u570b\u969b\u7f8e\u4eba \u937e\u660e\u8ed2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019ghst-hightlight\/#%E7%B5%90%E5%B0%BE%E8%AB%96%E5%A3%87%EF%BC%9A%E6%94%BE%E7%9C%BC_2020_%E6%88%90%E9%95%B7%E8%B6%A8%E5%8B%A2\" >\u7d50\u5c3e\u8ad6\u58c7\uff1a\u653e\u773c 2020 \u6210\u9577\u8da8\u52e2<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B0%E9%9B%B6%E5%94%AE%E8%88%87%E6%96%B0%E9%9B%BB%E5%95%86%EF%BC%9AAI_%E5%A6%82%E4%BD%95%E6%94%B9%E8%AE%8A%E6%B6%88%E8%B2%BB%E9%AB%94%E9%A9%97%EF%BD%9Cawoo%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9E%97%E6%80%9D%E5%90%BE\"><\/span>\u65b0\u96f6\u552e\u8207\u65b0\u96fb\u5546\uff1aAI \u5982\u4f55\u6539\u8b8a\u6d88\u8cbb\u9ad4\u9a57\uff5cawoo\u5275\u8fa6\u4eba\u6797\u601d\u543e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6d41\u91cf\u7d05\u5229\u6d88\u901d\u3001\u5ee3\u544a\u6210\u672c\u5c45\u9ad8\u4e0d\u4e0b\uff0c\u8a31\u591a\u54c1\u724c\u958b\u59cb\u91cd\u8996\u79c1\u9818\u57df\u7684\u6d41\u91cf\u7d93\u71df\uff0c\u6703\u54e1\u7d93\u71df\u7684\u89c0\u9ede\u62ac\u982d\uff0c\u8b93\u904e\u53bb AARRR \u6a21\u578b\u8f49\u8b8a\u6210RARRA \u6a21\u578b\uff0c\u900f\u904e<strong>Martech CDP (Customer Data Platform)<\/strong> \u7684\u904b\u7528\uff0c\u8b93\u81ea\u52d5\u5316\u884c\u92b7\u80fd\u57fa\u65bc\u9867\u5ba2\u7684\u7279\u6027\u800c\u66f4\u500b\u4eba\u5316\u3001\u64ec\u4eba\u5316\u53ca\u5275\u610f\u5316\uff0c<strong>\u5c0d\u7528\u6236\u63a8\u85a6\u500b\u6027\u5316\u5167\u5bb9<\/strong>\uff0c\u7dda\u4e0a\u8207\u7dda\u4e0b\u901a\u8def\u7684\u6574\u5408\u5c0d\u54c1\u724c\u66f4\u70ba\u91cd\u8981\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16044 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/awoo-Mike-1.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u6b64\u5916\uff0c\u904e\u53bb\u8457\u91cd\u5728\u300c\u4eba\u300d\u7684\u5206\u6790\u7406\u89e3\u5df2\u8da8\u6210\u719f\uff0cMartech \u61c9\u7528\u61c9\u6709\u65b0\u7684\u898b\u89e3\uff0c\u4f8b\u5982\u7406\u89e3\u8ca8\u67b6\u4e0a\u6709\u54ea\u4e9b\u5546\u54c1\u66f4\u7b26\u5408\u9867\u5ba2\u7684\u9700\u6c42\uff0c\u597d\u7684\u61c9\u7528\u5305\u542b\u7a7f\u642d\u9867\u554f\u96fb\u5546\u3001FB DPA (\u81c9\u66f8\u52d5\u614b\u5ee3\u544a) \u7b49\u3002\u7576\u524d CDP Merger PDP \u8207 Offline Merge Online \u5c07\u662f\u672a\u4f86\u884c\u92b7\u767c\u5c55\u7684\u5169\u5927\u65b9\u5411\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/growth-officer-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300a\u6210\u9577\u99ed\u5ba2\u300b\u8303\u51b0\u5c08\u8a2a\uff1a\u54c1\u724c\u8001\u5316\u7684\u89e3\u6cd5\u30fc\u5708\u4f4f\u7528\u6236\u3001\u91cd\u8996\u6703\u54e1\u7684 RARRA<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%A8%E6%95%B8%E6%93%9A%E7%B6%93%E7%87%9F%E7%AC%AC%E4%B8%80%E5%8D%B0%E8%B1%A1%EF%BC%8C%E8%AE%93%E6%96%B0%E5%AE%A2%E6%88%B6%E7%AC%AC%E4%B8%80%E6%AC%A1%E5%B0%B1%E8%B2%B7%E5%96%AE_%E7%B4%A2%E9%A9%A5%E5%89%B5%E6%84%8F%E5%85%B1%E5%90%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%E2%80%A8_%E6%9B%BE%E5%8F%8B%E5%BF%97_MrPM\"><\/span>\u7528\u6578\u64da\u7d93\u71df\u7b2c\u4e00\u5370\u8c61\uff0c\u8b93\u65b0\u5ba2\u6236\u7b2c\u4e00\u6b21\u5c31\u8cb7\u55ae | \u7d22\u9a65\u5275\u610f\u5171\u540c\u5275\u8fa6\u4eba\u2028 \u66fe\u53cb\u5fd7 Mr.PM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d22\u9a65\u5275\u610f\u5171\u540c\u5275\u8fa6\u4eba\u2028Stanley \u66fe\u53cb\u5fd7 Mr.PM \u5247\u4ee5 Twitter \u6848\u4f8b\u7834\u984c\uff0c\u7576\u6642 Twitter \u9762\u81e8\u300c\u70ba\u4ec0\u9ebc\u7522\u54c1\u90a3\u9ebc\u591a\u4eba\u8a3b\u518a\u537b\u4e0d\u7528\uff1f\u300d\u7684\u554f\u984c\uff0cTwitter \u9032\u884c\u4e86\u9020\u8a2a\u6b21\u6578\u8207\u6708\u7559\u5b58\u7387\u7684\u8abf\u67e5\uff0c\u5f9e\u4e2d\u5b9a\u7fa9\u51fa\u7522\u54c1\u7684\u6838\u5fc3\u50f9\u503c\u70ba\u300c\u95dc\u6ce8\u4e16\u754c\u4e0a\u81ea\u5df1\u6709\u8208\u8da3\u7684\u4eba\/\u7269\u300d\uff0c\u6210\u529f\u589e\u9577\u7528\u6236\u7559\u5b58\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16043 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/Mr_PM.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u5c0d\u65bc\u7522\u54c1\u6210\u9577\uff0cMr.PM \u9084\u6307\u51fa\u4e0d\u53ea\u9700\u8981\u7684\u6307\u6a19\uff0c\u4e5f\u9700\u8981<strong>\u77ad\u89e3\u7dad\u5ea6\u8207\u6307\u6a19\uff0c\u662f\u5426\u7b26\u5408\u76ee\u524d\u7684\u7522\u54c1\u5b9a\u4f4d<\/strong>\uff0c\u5f9e\u4e2d\u8abf\u6574\u7522\u54c1\u7d66\u7528\u6236\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u552f\u6709\u597d\u7684\u7522\u54c1\u5b9a\u4f4d\uff0c\u624d\u80fd\u6b63\u78ba\u50b3\u9054\u597d\u7684\u54c1\u724c\u5370\u8c61\u7d66\u7528\u6236\uff0c\u767c\u63ee\u6700\u5927\u54c1\u724c\u50f9\u503c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%9F%E6%B4%BB%E5%B8%82%E9%9B%86%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E8%AB%96%EF%BC%9A%E4%BD%8E%E6%88%90%E6%9C%AC%E7%8D%B2%E5%AE%A2%E4%B8%89%E9%83%A8%E6%9B%B2_%E5%89%B5%E6%A5%AD%E5%AE%B6%E5%85%84%E5%BC%9F_%E5%85%B1%E5%90%8C%E5%89%B5%E8%BE%A6%E4%BA%BA%E6%9A%A8%E7%B8%BD%E7%B6%93%E7%90%86_%E5%BB%96%E5%AE%B6%E6%AC%A3_Kelly\"><\/span>\u751f\u6d3b\u5e02\u96c6\u6210\u9577\u99ed\u5ba2\u8ad6\uff1a\u4f4e\u6210\u672c\u7372\u5ba2\u4e09\u90e8\u66f2 | \u5275\u696d\u5bb6\u5144\u5f1f \u5171\u540c\u5275\u8fa6\u4eba\u66a8\u7e3d\u7d93\u7406 \u5ed6\u5bb6\u6b23 Kelly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7b2c\u4e09\u5834\u4e3b\u984c\u6f14\u8b1b\u7531\u5275\u696d\u5bb6\u5144\u5f1f\u5171\u540c\u5275\u8fa6\u4eba\u66a8\u7e3d\u7d93\u7406\u5ed6\u5bb6\u6b23 Kelly \u4e3b\u8b1b\uff0cKelly \u4ee5\u300c\u4f4e\u6210\u672c\u7372\u5ba2\u4e09\u90e8\u66f2\u300d\u70ba\u6f14\u8b1b\u547d\u984c\uff0c\u6307\u51fa\u751f\u6d3b\u5e02\u96c6\u4e4b\u6240\u4ee5\u80fd\u6307\u6578\u578b\u6210\u9577\uff0c\u539f\u56e0\u5728\u65bc\u4f01\u696d\u5167\u7684\u50f9\u503c\u5275\u65b0\uff0c\u50b3\u7d71\u96fb\u5546\u662f\u900f\u904e\u300c\u4eba\u627e\u8ca8\u300d\uff0c\u4f46\u751f\u6d3b\u5e02\u96c6\u7ffb\u8f49\u4ee5\u5f80\u7684\u96fb\u5546\u6a21\u5f0f\uff0c\u4ee5\u7db2\u8def\u793e\u7fa4\u70ba\u51fa\u767c\u9ede\uff0c\u900f\u904e<strong>\u624b\u6a5f\u96a8\u6ed1\u96a8\u8cb7<\/strong>\u7684\u65b9\u5f0f\uff0c\u505a\u5230\u300c<strong>\u8ca8\u627e\u4eba<\/strong>\u300d\u7684\u92b7\u552e\u6a21\u5f0f\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16045\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u751f\u6d3b\u5e02\u96c6-Kelly.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u6b64\u5916\uff0c\u751f\u6d3b\u5e02\u96c6\u5c07\u8cc7\u6e90\u96c6\u4e2d\u5728\u5c11\u91cf\u5546\u54c1\uff0c\u4e0d\u540c\u65bc\u50b3\u7d71\u96fb\u5546\u7db2\u7ad9\u5167\u6709\u6578\u842c\u4ef6\u5546\u54c1\uff0c\u751f\u6d3b\u5e02\u96c6\u5c07\u5546\u54c1\u6578\u91cf\u58d3\u5728\u4e00\u842c\u4ef6\uff0c\u5229\u7528 AI \u9810\u6e2c\u8da8\u52e2\u8207\u63c0\u54c1\uff0c\u4e26\u4e14\u4ee5\u91cf\u5236\u50f9\uff0c\u5275\u9020\u5546\u54c1\u7af6\u722d\u529b\u3002\u751f\u6d3b\u5e02\u96c6\u900f\u904e\u300c\u7cbe\u6e96\u9078\u54c1\u3001\u63a1\u96c6\u6578\u64da\u3001\u5feb\u901f\u9a57\u8b49\u300d\u7684\u4e09\u6b65\u9a5f\uff0c\u6316\u6398\u51fa\u6d88\u8cbb\u8005\u539f\u672c\u4e0d\u6703\u4e3b\u52d5\u641c\u5c0b\u7684\u6f5b\u5728\u617e\u671b\uff0c\u5be6\u73fe\u5229\u6f64\u6210\u9577\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%AD%90%E7%BE%8E%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%B6%A8%E5%8B%A2%E5%A0%B1%E5%91%8A_BloomReach_%E2%80%A8%E7%94%A2%E5%93%81_%E4%BD%BF%E7%94%A8%E8%80%85%E9%AB%94%E9%A9%97%E7%B8%BD%E7%9B%A3_%E7%8E%8B%E7%A6%B9%E8%AA%A0_Albert_Wang\"><\/span>\u6b50\u7f8e\u6578\u4f4d\u8f49\u578b\u8da8\u52e2\u5831\u544a | BloomReach \u2028\u7522\u54c1&amp;\u4f7f\u7528\u8005\u9ad4\u9a57\u7e3d\u76e3 \u738b\u79b9\u8aa0 Albert Wang<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u738b\u79b9\u8aa0 Albert \u63d0\u5230\u4e86 \u6578\u4f4d\u9ad4\u9a57\u5e73\u53f0 (Digital Experience Platform, DXP) \u7684\u6982\u5ff5\uff0cDXP \u662f\u7531\u6578\u64da\u3001\u5ba2\u6236\u8cc7\u6599\u7ba1\u7406\u4ee5\u53ca\u4eba\u5de5\u667a\u80fd\u7b49\u8cc7\u6599\u7d9c\u5408\uff0c\u900f\u904e\u6574\u5408\u53ca\u7ba1\u7406\uff0c\u4f86\u512a\u5316\u60c5\u5883\u5f0f\u7684\u6578\u4f4d\u9ad4\u9a57\u3002\u6b64\u5916 Albert \u4e5f\u63d0\u5230\u6b50\u7f8e\u6578\u4f4d\u8f49\u578b\u7684\u4f8b\u5b50\uff0c\u5982 Xfinity \u56e0\u61c9\u5e02\u5834\u8b8a\u9077\u800c\u51fa\u73fe\u4f01\u696d\u5167\u90e8\u7d44\u7e54\u6539\u9769\uff0c\u6578\u4f4d\u8f49\u578b\u6642\u5e38\u662f\u56e0\u70ba\u9047\u5230\u540c\u696d\u7af6\u722d\u5a01\u8105\uff0c\u958b\u59cb\u9032\u884c\u6578\u4f4d\u8f49\u578b\u7684\u7b2c\u4e00\u6b65\uff0c\u537b\u767c\u73fe\u592a\u591a\u91cd\u8981\u8cc7\u6599\u5361\u5728\u820a\u7cfb\u7d71\u800c\u7121\u6cd5\u9032\u884c\u6539\u9769\uff0c\u63a5\u4e0b\u4f86\u5c31\u6703\u958b\u59cb\u5efa\u7acb\u4ee5 API \u70ba\u6280\u8853\u6838\u5fc3\u7684\u5fae\u670d\u52d9\u67b6\u69cb\uff0c\u4e26\u7269\u8272\u9069\u5408\u7684 DXP\uff0c\u5e6b\u52a9\u5167\u90e8\u5feb\u901f\u5408\u4f5c\u3001\u63d0\u4f9b\u539f\u751f\u7684 AI \u80fd\uff0c\u4ee5\u9054\u5230\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u7528\u6236\u9ad4\u9a57\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16046\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/Bloomreach-Albert.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\nAlbert \u4e5f\u5be6\u969b\u5206\u4eab\u5be6\u969b\u6848\u4f8b\uff0c\u7576\u5e73\u53f0\u8981\u505a\u6d3b\u52d5\u6642\u53ef\u4ee5\u5148\u900f\u904e SEM \u5c0e\u5230\u5206\u985e\u9801\u3001\u800c\u975e\u50b3\u7d71\u5206\u985e\u9801\uff0c\u4e26\u5229\u7528 UTM \u8fa8\u5225\u4e0d\u540c\u6d41\u91cf\u4f86\u6e90\u8207\u610f\u5716\uff0c\u85c9\u6b64\u5340\u5206\u4f7f\u7528\u8005\u4f86\u6e90\uff0c\u52a0\u5f37\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/ex-linkedin-growth-lead-albert-interview-about-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u53f0\u7063 CDP \u525b\u7d05\uff0c\u77fd\u8c37\u6d41\u884c\u300c\u6578\u4f4d\u9ad4\u9a57\u5e73\u53f0\u300d\u600e\u9ebc\u505a\uff1f\u5c08\u8a2a\u524d LinkedIn \u77fd\u8c37\u6230\u5c07\u738b\u79b9\u8aa0<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%89%93%E9%80%A0%E7%90%83%E5%A0%B4%E9%AB%94%E9%A9%97%EF%BC%8C%E4%BB%A5%E5%A8%9B%E6%A8%82%E5%8C%96%E9%AB%94%E9%A9%97%E8%B4%8F%E5%BE%97%E6%96%B0%E7%B2%89%E7%B5%B2_%E6%A8%82%E5%A4%A9%E6%A1%83%E7%8C%BF_%E5%89%8D_Lamigo_%E5%89%AF%E9%A0%98%E9%9A%8A_%E6%B5%A6%E9%9F%8B%E9%9D%92\"><\/span>\u6253\u9020\u7403\u5834\u9ad4\u9a57\uff0c\u4ee5\u5a1b\u6a02\u5316\u9ad4\u9a57\u8d0f\u5f97\u65b0\u7c89\u7d72 | \u6a02\u5929\u6843\u733f &amp; \u524d Lamigo \u526f\u9818\u968a \u6d66\u97cb\u9752<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0b\u5348\u8b1b\u5ea7\u958b\u5834\u7531\u73fe\u4efb\u6a02\u5929\u6843\u733f\u3001\u524d Lamigo \u526f\u9818\u968a\u6d66\u97cb\u9752\u64d4\u7db1\uff0c\u4ed6\u63d0\u5230\uff0c\u5728\u904e\u53bb\u5230\u7403\u5834\u770b\u7403\u58c1\u58d8\u5206\u660e\u3001\u6d88\u8cbb\u8005\u6c92\u6709\u592a\u591a\u826f\u597d\u9ad4\u9a57\u3002\u4ee5\u5f80 Lamigo \u6c92\u6709\u7279\u5225\u52a0\u5f37\u884c\u92b7\uff0c\u4e3b\u8981\u5c07\u6ce8\u610f\u529b\u653e\u5728\u7403\u54e1\u7d93\u71df\uff0c\u5728\u4e03\u516b\u5e74\u524d\u9996\u6b21\u958b\u59cb\u5617\u8a66\u589e\u8a2d\u7403\u5834\u7684\u5a1b\u6a02\u9ad4\u9a57\uff0c\u7403\u8ff7\u7684\u56de\u994b\u975e\u5e38\u597d\uff0c\u4e5f\u8b93 Lamigo \u52a0\u5f37\u6539\u5584\u6bd4\u8cfd\u4ee5\u5916\u7684\u9ad4\u9a57\uff0c\u5305\u542b Lamigirls\u3001\u7403\u54e1\u5c08\u5c6c\u97f3\u6a02\u4ee5\u53ca\u73fe\u5834\u6f14\u5531\u6703\u7b49\uff0c\u8b93\u7403\u8ff7\u770b\u7403\u50cf\u662f\u53c3\u52a0\u4e00\u5834\u5609\u5e74\u83ef\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16047 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/Lamigo-\u6d66\u97cb\u9752.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u9664\u6b64\u4e4b\u5916\uff0c\u6d66\u97cb\u9752\u4e5f\u5f37\u8abf\uff0c\u5728\u904e\u53bb\u5230\u7403\u5834\u770b\u7403\u4e3b\u8981\u90fd\u4ee5\u7537\u7403\u8ff7\u70ba\u4e3b\uff0c\u70ba\u4e86\u63d0\u5347\u5973\u6027\u65cf\u7fa4\u9032\u5834\u770b\u7403\u6bd4\u4f8b\uff0cLamigo \u5b8c\u5584\u4e86\u5973\u6027\u8207\u89aa\u5b50\u7403\u5834\u8a2d\u65bd\uff0c\u589e\u8a2d\u54fa\u4e73\u5ba4\u3001\u5152\u7ae5\u904a\u6232\u5ba4\u7b49\u7a7a\u9593\uff0c\u70ba Lamigo \u7403\u968a<strong>\u627e\u5230\u539f\u6709\u7403\u8ff7\u4ee5\u5916\u7684\u65b0\u6d41\u91cf<\/strong>\u3002Lamigo 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id=\"%E4%B8%AD%E5%A0%B4%E8%AB%96%E5%A3%87%EF%BC%9A%E8%B7%A8%E5%A2%83%E6%97%A5%E6%9C%AC%E5%81%9A%E9%9B%BB%E5%95%86%EF%BC%81%E5%AF%A6%E6%88%B0%E6%A1%88%E4%BE%8B\"><\/span>\u4e2d\u5834\u8ad6\u58c7\uff1a\u8de8\u5883\u65e5\u672c\u505a\u96fb\u5546\uff01\u5be6\u6230\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e2d\u5834\u8ad6\u58c7\u7279\u5225\u9080\u8acb\u5230\u6210\u529f\u9032\u8ecd\u65e5\u672c\u7684\u9732\u6bd4\u5348\u8336\u5275\u8fa6\u4eba\u6d2a\u6021\u82b3\u3001\u53f0\u7063\u65b0\u96f6\u552e\u96c6\u5718\u8463\u4e8b\u9418\u5efa\u842c\u3001\u53f0\u7063\u4f01\u696d\u65e5\u672c\u8cc7\u6df1\u5e02\u5834\u9867\u554f\u95dc\u52ad\u9a4a\u4ee5\u53ca\u65e5\u672c KDS \u793e\u9577\u5bae\u672c\u4eae\uff0c\u4e26\u7531 awoo \u71df\u904b\u9577\u674e\u632f\u744b\u4e3b\u6301\uff0c\u4e00\u540c\u63a2\u8a0e\u53f0\u7063\u96fb\u5546\u524d\u5f80\u65e5\u672c\u5e02\u5834\u7684\u524d\u666f\u8207\u767c\u5c55\u6027\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16048\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u4e2d\u5834\u8ad6\u58c7-\u65e5\u672c\u96fb\u5546.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u8ac7\u5230\u53f0\u7063\u96fb\u5546\u54c1\u724c\u662f\u5426\u6709\u6a5f\u6703\u9032\u5165\u65e5\u672c\u5e02\u5834\uff0c\u95dc\u90b5\u9a4a\u8868\u793a\uff0c\u53f0\u7063\u54c1\u724c\u9808\u5f70\u986f\u54c1\u724c\u6545\u4e8b\u8207\u50f9\u503c\uff0c\u624d\u6709\u6a5f\u6703\u5728\u65e5\u672c\u767c\u5c55\u9577\u9060\uff0c\u6b64\u5916\u7531\u65bc\u9032\u5165\u65e5\u672c\u5e02\u5834\u7684\u9580\u6abb\u76f8\u5c0d\u9ad8\uff0c\u4e5f\u6703\u6210\u70ba\u53f0\u7063\u54c1\u724c\u767c\u5c55\u7684\u56f0\u96e3\u9ede\uff0c\u4e0d\u904e\u56e0\u96fb\u5546\u5e02\u5834\u767c\u5c55\u6210\u719f\uff0c\u4ee5\u9577\u671f\u767c\u5c55\u4f86\u770b\u7372\u5229\u4e5f\u76f8\u5c0d\u7a69\u5b9a\u3002<br \/>\n\u9762\u5c0d\u53f0\u65e5\u5e02\u5834\u5dee\u7570\uff0c\u6d2a\u6021\u82b3\u8aaa\u660e\uff0c\u5728\u53f0\u7063\u6709\u516b\u6210\u7684\u5782\u76f4\u96fb\u5546\uff0c\u65e5\u672c\u5247\u662f\u4ee5\u5e73\u53f0\u96fb\u5546\u70ba\u4e3b\uff0c\u54c1\u724c\u53ea\u8981\u5728\u5e73\u53f0\u4e0a\u505a\u5230\u6392\u540d\u524d 20 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src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/IMG_5383-\u62f7\u8c9d.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u81f3\u65bc\u76ee\u524d\u65e5\u672c\u96fb\u5546\u74b0\u5883\u8da8\u52e2\uff0c\u4e8b\u5be6\u4e0a\u5927\u578b\u5e73\u53f0\u62bd\u6210\u3001\u958b\u5e97\u8cbb\u7528\u6108\u4f86\u6108\u9ad8\uff0c\u6240\u4ee5\u73fe\u5728\u8a31\u591a\u65e5\u672c\u54c1\u724c\u4e5f\u958b\u59cb\u505a\u81ea\u5df1\u7684\u54c1\u724c\u96fb\u5546\uff0c\u52a0\u5f37\u81ea\u71df\u751f\u610f\uff0c\u54c1\u724c\u4e4b\u9593\u7684\u7af6\u722d\u4e5f\u50cf\u6230\u570b\u6642\u4ee3\u4e00\u6a23\u7af6\u722d\u6fc0\u70c8\uff0c\u82e5\u662f\u53f0\u7063\u54c1\u724c\u8981\u8207\u65e5\u672c\u4eba\u63d0\u6848\u6216\u5408\u4f5c\uff0c\u5fc5\u9808\u8b93\u65e5\u672c\u4eba\u611f\u53d7\u5230\u300c\u4f60\u5f88\u60f3\u505a\u300d\u7684\u71b1\u60c5\uff0c\u4e14\u65e5\u672c\u6c7a\u7b56\u671f\u5f88\u9577\uff0c\u53f0\u7063\u54c1\u724c\u66f4\u9808\u4fdd\u6301\u8010\u5fc3\uff0c\u6301\u7e8c\u57f9\u990a\u5f7c\u6b64\u95dc\u4fc2\u3002\u9418\u5efa\u842c\u8aaa\u660e\uff0c\u65e5\u672c\u5e02\u5834\u898f\u6a21\u5927\u53f0\u7063 10 \u500d\u4e14\u6210\u719f\uff0c\u5728\u53f0\u7063\u7d93\u71df\u51fa\u8272\u7684\u54c1\u724c\u5f88\u6709\u6a5f\u6703\u5207\u5165\u65e5\u672c\u5e02\u5834\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%A0%B4%E5%84%84%E5%8B%9F%E8%B3%87%E5%B0%88%E6%A1%88POIEMA_%E7%AD%96%E7%95%A5%E5%BF%83%E6%B3%95_flyingV_%E5%8B%9F%E8%B3%87%E5%B9%B3%E5%8F%B0%E5%B0%88%E6%A1%88%E7%B8%BD%E7%9B%A3_Anderson_Chen\"><\/span>\u7834\u5104\u52df\u8cc7\u5c08\u6848POIEMA \u7b56\u7565\u5fc3\u6cd5 | flyingV \u52df\u8cc7\u5e73\u53f0\u5c08\u6848\u7e3d\u76e3 Anderson Chen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u53f0\u7063\u9996\u500b\u7834\u5104\u52df\u8cc7\u5c08\u6848\u662f\u4f86\u81ea\u65b0\u52a0\u73bb\u7a7a\u6c23\u6e05\u975c\u6a5f POIEMA \u6240\u7de0\u9020\uff0c\u6b64\u6b21\u6f14\u8b1b\u5247\u7531 Anderson \u5206\u4eab\u3002<br \/>\n\u300c\u6700\u96e3\u8ce3\u7684\u6771\u897f\u662f\u6d88\u8cbb\u8005\u6c92\u611f\u89ba\u7684\u6771\u897f\u3002\u300d\u4eba\u8cb7\u7a7a\u6c23\u6e05\u6de8\u6a5f\u8ffd\u6c42\u7684\u662f\u512a\u5316\u751f\u6d3b\u54c1\u8cea\u7684\u4fe1\u4ef0\uff0c\u4e5f\u56e0\u6b64\u5728\u50b3\u64ad\u5b9a\u4f4d\u4e0a\uff0cPOIEMA \u63a1\u53d6\u7684\u662f\u300c\u5b89\u5fc3\u751f\u6d3b\u300d\u6d88\u8cbb\u8005\u4e0d\u9700\u8981\u518d\u70ba\u5ba4\u5167\u7a7a\u6c23\u800c\u7169\u6182\uff0c\u4e26\u4e14\u900f\u904e\u8a8d\u8b49\u3001\u6280\u8853\u8a73\u89e3\u53ca\u53e3\u7891\u884c\u92b7\uff0c<strong>\u5efa\u7acb\u6d88\u8cbb\u8005\u7684\u4fe1\u4efb\u5708<\/strong>\uff0cAnderson 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id=\"%E5%85%A8%E6%96%B0%E7%94%A2%E5%93%81%E7%B7%9A%E5%8A%A9%E6%94%BB%E6%96%B0%E5%B8%82%E5%A0%B4%EF%BC%8CViva_%E7%9A%84%E7%94%A2%E5%93%81%E9%82%8F%E8%BC%AF_Gogoro_%E7%94%A2%E5%93%81%E9%95%B7_%E5%BD%AD%E6%98%8E%E7%BE%A9\"><\/span>\u5168\u65b0\u7522\u54c1\u7dda\u52a9\u653b\u65b0\u5e02\u5834\uff0cViva \u7684\u7522\u54c1\u908f\u8f2f | Gogoro \u7522\u54c1\u9577 \u5f6d\u660e\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f9e Gogoro \u7b2c\u4e00\u4ee3\u958b\u59cb\uff0c\u7522\u54c1\u958b\u767c\u4fbf\u570d\u7e5e\u5728<strong>\u5275\u65b0\u7684\u4f7f\u7528\u8005\u9ad4\u9a57<\/strong>\uff0cGogoro \u7522\u54c1\u9577\u5f6d\u660e\u7fa9\u5f37\u8abf\uff1a\u5728\u653b\u4f54\u5e02\u4f54\u7387\u524d\u9996\u91cd\u54c1\u724c\u5b9a\u4f4d\u8207\u50f9\u503c\uff0c\u4ee5 Gogoro \u4f86\u8aaa\uff0c\u56db\u5927\u5207\u5ea6\u91cd\u9ede\u5206\u5225\u70ba\u300c\u901f\u5ea6\u3001\u64cd\u63a7\u3001\u7e8c\u822a\u3001\u5275\u65b0\u300d\uff0c\u5f9e Gogoro1 \u50f9\u683c\u904e\u9ad8\u4e0d\u88ab\u770b\u5230\u3001\u5230 Gogoro2 \u5168\u65b0\u98a8\u683c\uff0cGogoro \u4e0d\u65b7\u4ee5\u65b0\u7522\u54c1\u53bb\u4f5c\u5340\u5e02\u5834\u5283\u5206\uff0c\u5f9e\u7522\u54c1\u9762\u53bb\u601d\u8003\uff1a\u300c<strong>\u5982\u4f55\u628a\u5e02\u5834\u505a\u5f97\u66f4\u5206\u773e\uff1f<\/strong>\u300d\u4e26\u6301\u7e8c\u89c0\u5bdf\u5e02\u5834\u9700\u6c42\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16050\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/Gogoro-\u5f6d\u660e\u7fa9.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\n\u5f9e\u7522\u54c1\u53bb\u5be6\u8e10\u54c1\u724c\u5275\u65b0\u3001\u50f9\u683c\u7b26\u5408\u5e02\u5834\u53ca\u5206\u4e2d\u7684\u8eca\u6b3e\uff0c\u5982 Gogoro 2 Delight\u3001Gogoro 3 \u53ca\u5177\u6709\u9ad8\u5ea6\u8fa8\u8a8d\u5ea6\u7684 Gogoro Viva\uff0c\u5f6d\u660e\u7fa9\u8868\u793a\uff0c\u6253\u9020 Gogoro VIVA \u76ee\u7684\u5728\u70ba\u4f7f\u7528\u8005\u71df\u9020 New lifestyle \u7684\u9a0e\u8eca\u9ad4\u9a57\u3002\u4ed6\u5f37\u8abf\uff0c\u597d\u7684\u7522\u54c1\u8ce3\u6cd5\u662f\u5148\u60f3\u5230\u300c\u6211\u8981\u600e\u9ebc\u8ce3\u300d\u800c\u975e\u300c\u6211\u8981\u600e\u9ebc\u505a\u300d\uff0c\u7522\u54c1\u8a72\u4ee5\u4f55\u7a2e\u65b9\u5f0f\u8207\u5ba2\u7fa4\u6e9d\u901a\u3001\u5982\u4f55\u96c6\u4e2d\u4f7f\u7528\u8005\u60c5\u5883\uff0c\u518d\u8457\u624b\u8a2d\u8a08\u7522\u54c1\uff0c\u90fd\u662f Gogoro \u7522\u54c1\u958b\u767c\u9762\u81e8\u5230\u7684\u8ab2\u984c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B0%E4%B8%96%E4%BB%A3KOL%E8%88%87%E5%BB%A0%E5%95%86%E7%9A%84%E7%9B%B8%E8%99%95%E4%B9%8B%E9%81%93_%E8%B2%A1%E7%B6%93%E7%B6%B2%E7%B4%85_Emmy_Hu_VS_%E5%9C%8B%E9%9A%9B%E7%BE%8E%E4%BA%BA_%E9%8D%BE%E6%98%8E%E8%BB%92\"><\/span>\u65b0\u4e16\u4ee3KOL\u8207\u5ee0\u5546\u7684\u76f8\u8655\u4e4b\u9053 | \u8ca1\u7d93\u7db2\u7d05 Emmy Hu VS \u570b\u969b\u7f8e\u4eba \u937e\u660e\u8ed2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7b2c\u4e8c\u5834\u8ad6\u58c7\u7531\u672c\u5c46\u4e3b\u6301\u4eba\u8ca1\u7d93\u5a92\u9ad4\u4eba Emmy Hu \u8207\u77e5\u540d Youtuber \u937e\u660e\u8ed2\u5c0d\u8ac7\u3002\u91dd\u5c0d\u6b64\u6b21\u300cKOL \u8207\u5ee0\u5546\u7684\u76f8\u8655\u4e4b\u9053\u300d\u8b1b\u984c\uff0c\u937e\u660e\u8ed2\u8a8d\u70ba\uff0c\u5ee0\u5546\u5728\u8207 KOL \u9032\u884c\u5408\u4f5c\u524d\uff0c\u5fc5\u9808\u5148\u505a\u597d\u529f\u8ab2\uff0c\u82e5\u662f\u6c92\u505a\u597d\u529f\u8ab2\u627e\u4f86\u4e0d\u9069\u5408\u7684 KOL\uff0c\u5ee0\u5546\u5bb9\u6613\u7121\u6cd5\u505a\u597d\u6bcf\u4f4d\u5275\u4f5c\u8005\u7684\u6e9d\u901a\u8207\u8a8d\u540c\uff0c\u5275\u4f5c\u8005\u4e5f\u5f88\u96e3\u505a\u51fa\u7c89\u7d72\u6703\u559c\u6b61\u4e26\u6709\u5171\u9cf4\u7684\u5167\u5bb9\u3002<br \/>\n\u81f3\u65bc\u5ee0\u5546\u8981\u5982\u4f55\u9032\u884c\u6e9d\u901a\u6bd4\u8f03\u5bb9\u6613\u6253\u52d5\u937e\u660e\u8ed2\uff0c\u4ed6\u8a8d\u70ba\uff0c<strong>\u5ee0\u5546\u8981\u80fd\u6e05\u695a\u8aaa\u660e\u7522\u54c1\u8207\u500b\u4eba\u7279\u8cea\u662f\u5426\u76f8\u7b26<\/strong>\uff0c\u63a5\u4e0b\u53bb\u8ac7\u9032\u4e00\u6b65\u5408\u4f5c\u624d\u6709\u6a5f\u6703\uff0c\u6b64\u5916\u9418\u660e\u8ed2\u4e5f\u5efa\u8b70\u5728\u5834\u5ee0\u5546\uff0c\u82e5\u662f\u592a\u96e3\u5408\u4f5c\u7684 KOL \u4e5f\u4e0d\u7528\u52c9\u5f37\uff0c\u4ed4\u7d30\u5206\u6790\u9084\u662f\u80fd\u627e\u5230\u9069\u5408\u7522\u54c1\u7279\u6027\u7684 KOL\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E5%B0%BE%E8%AB%96%E5%A3%87%EF%BC%9A%E6%94%BE%E7%9C%BC_2020_%E6%88%90%E9%95%B7%E8%B6%A8%E5%8B%A2\"><\/span>\u7d50\u5c3e\u8ad6\u58c7\uff1a\u653e\u773c 2020 \u6210\u9577\u8da8\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6700\u5f8c\u58d3\u8ef8\u8ad6\u58c7\u7531 awoo \u5275\u8fa6\u4eba\u6797\u601d\u543e Mike \u64d4\u4efb\u4e3b\u6301\u4eba\uff0c\u9080\u8acb Bloomreach \u7522\u54c1\u66a8\u4f7f\u7528\u8005\u9ad4\u9a57\u7e3d\u76e3\u738b\u79b9\u8aa0 Albert\u3001\u7d22\u9a65\u5275\u610f\u5171\u540c\u5275\u8fa6\u4eba\u66fe\u53cb\u5fd7 Mr.PM\u3001flying \u52df\u8cc7\u5e73\u53f0\u5c08\u6848\u7e3d\u76e3 Anderson \u4e00\u540c\u63a2\u8a0e\u672a\u4f86\u884c\u92b7\u8da8\u52e2\u53ca\u8f49\u8b8a\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16051\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u7d42\u5834\u8ad6\u58c7.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><br \/>\nMr.PM \u8868\u793a<strong>\u5834\u666f<\/strong>\u5c0d\u65bc\u7522\u54c1\u8a2d\u8a08\u4f86\u8aaa\u6975\u5176\u91cd\u8981\uff0c\u6b64\u5916\u9084\u8981\u8003\u616e<strong>\u5dee\u7570\u6027 (\u5982\u4f55\u7a81\u51fa\uff1f)<\/strong>\uff0c\u8b93\u7522\u54c1\u5feb\u901f\u6210\u9577\u7684\u624b\u6cd5\u5f88\u591a\uff0c\u5982\u52a3\u8b8a\u884c\u92b7\u3001\u75c5\u6bd2\u64f4\u6563\u53ca Referral \u7b49\uff0c\u6700\u5e38\u898b\u7684\u624b\u6cd5\u83ab\u904e\u65bc\u300c\u9080\u8acb\u78bc\u300d\u53ca\u300c<strong>\u5354\u4f5c<\/strong>\u300d\uff0c\u4ed6\u63d0\u5230\u8a2d\u8a08\u97f3\u97ff\u6642\uff0c\u82e5\u80fd\u8b93\u807d\u97f3\u6a02\u6709\u5354\u4f5c\u6982\u5ff5\u9032\u53bb\uff0c\u5c31\u6703\u67091+1&gt;2 \u4e4b\u6548\u3002<br \/>\n\u7fa4\u773e\u52df\u8cc7\u662f\u9700\u8981\u6df1\u523b\u7406\u89e3\u4e0d\u540c\u7522\u54c1\u80cc\u5f8c\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u5fc3\u614b\uff0c\u9032\u4e00\u6b65\u5236\u5b9a\u76f8\u5c0d\u61c9\u7684\u884c\u92b7\u7b56\u7565\uff0c\u5176\u4e2d\u5b8c\u5168\u5c55\u73fe\u4e86\u6210\u9577\u99ed\u5ba2\u7684\u7cbe\u795e\uff0cMike \u554f Anderson \u52df\u8cc7\u671f\u9593\u52e2\u5fc5\u6709\u8f03\u632b\u6557\u7684\u90e8\u5206\uff0c\u8a72\u5982\u4f55\u9762\u5c0d\u3002\u91dd\u5c0d\u9019\u500b\u554f\u984c\uff0cAnderson \u8868\u793a\uff0c<strong>\u52df\u8cc7\u6848\u5e38\u898b\u7684\u5169\u5927\u91d1\u984d\u5cf0\u503c\uff0c\u5e38\u51fa\u73fe\u5728\u525b\u4e0a\u7dda\u7684\u524d\u5e7e\u5929\u3001\u8981\u7d50\u675f\u7684\u90a3\u5e7e\u5929<\/strong>\uff0c\u96d6\u7136\u7121\u6cd5\u63a7\u5236\u958b\u59cb\u90a3\u500b\u5cf0\u503c\uff0c\u4f46\u53ef\u4ee5\u900f\u904e<strong>\u63a7\u5236\u7d50\u675f\u6b21\u6578\u4f86\u5275\u9020\u66f4\u591a\u5cf0\u503c<\/strong>\uff0c\u6b64\u5916\u7fa4\u773e\u52df\u8cc7\u4e5f\u6709\u5f88\u591a\u624b\u6cd5\u53ef\u4ee5\u5275\u9020\u5cf0\u503c\uff0c\u4f8b\u5982\u5718\u8cfc\u3001\u8a2d\u8a08\u9580\u6abb\u5c0f\u7269\u7b49\u65b9\u5f0f\uff0c\u4f86\u63a8\u52d5\u52df\u8cc7\u5c08\u6848\u9032\u884c\u3002<br \/>\nMike \u554f Albert \u7f8e\u570b\u96fb\u5546\u6a19\u914d\u5de5\u5177\u53ca\u53f0\u7f8e\u4e4b\u9593\u5dee\u7570\u6027\uff0cAlbert \u8a8d\u70ba\u53f0\u7063\u96fb\u5546\u5df2\u7d93\u5177\u5099\u57fa\u672c\u5de5\u5177\uff0c\u4f46\u7f8e\u570b\u76f8\u5c0d\u6ce8\u91cd AI SEO\uff0c\u5229\u7528\u722c\u87f2\u751f\u6210\u7522\u54c1\u7d50\u69cb\u8cc7\u6599\u4e26\u81ea\u52d5\u7522\u51fa\u5206\u985e\u9801\uff0c\u4f46\u9019\u662f\u4eba\u5de5 SEO \u7121\u6cd5\u505a\u51fa\u7684\u6548\u679c\uff1b\u53e6\u5916\uff0c\u7ad9\u5167\u641c\u5c0b (site search)\uff0cAI\u80fd\u5206\u6790\u4f7f\u7528\u8005\u641c\u5c0b\u8a9e\u53e5\uff0c\u7be9\u9078\u51fa\u7cbe\u6e96\u95dc\u9375\u5b57\u53ca\u7522\u54c1\u63a8\u85a6 (Recommendation)\u3002<br \/>\n\u9762\u5c0d\u65b0\u884c\u92b7\u6642\u4ee3\u7684\u6d6a\u6f6e\uff0cMike \u5411\u4e09\u4f4d\u63d0\u554f\uff1a\u300c<strong>2020 \u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8da8\u52e2\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/strong>\u300dAnderson \u9996\u5148\u56de\u7b54\uff0c\u4ee5\u7fa4\u773e\u52df\u8cc7\u89d2\u5ea6\u4f86\u770b\uff0c\u7cfb\u7d71\u6027\u6574\u5408\u5de5\u5177\u7684\u91cd\u8981\u6027\u5c07\u66f4\u52a0\u91cd\u8981\uff0c\u4e14\u5fc5\u9808\u6436\u5728\u65b0\u5de5\u5177\u3001\u65b0\u73a9\u6cd5\u7684\u7b2c\u4e00\u6642\u9593\u9032\u884c\u904b\u7528\uff0c\u56e0\u6b64\u4ed6\u8a8d\u70ba\uff0c\u672a\u4f86\u884c\u92b7\u4eba\u54e1\u5c07\u5728\u4e0d\u540c\u985e\u578b\u7684\u884c\u92b7\u5de5\u5177\u8207\u7ba1\u9053\u9593\u5617\u8a66\u3001\u4f55\u7a2e\u884c\u92b7\u624b\u6cd5\u6700\u9069\u5408\u5ba2\u7fa4\u3002\u66fe\u53cb\u5fd7\u5247\u5206\u4eab\u5169\u5927\u884c\u92b7\u7ba1\u9053\u89c0\u5bdf\uff0c\u4e00\u662f LINE \u7684 mini app\uff0c\u4e8c\u70ba SEO \u53cb\u5584\u7684\u5167\u5bb9\u5e73\u53f0 Medium\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2018-growth-hacker\/\" target=\"_blank\" rel=\"noopener noreferrer\">2018 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