{"id":16089,"date":"2020-03-31T17:52:17","date_gmt":"2020-03-31T09:52:17","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16089"},"modified":"2024-09-18T12:03:15","modified_gmt":"2024-09-18T04:03:15","slug":"seosem","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/seosem\/","title":{"rendered":"PPC\u5ee3\u544a\u5982\u4f55\u7b56\u7565\u6027\u5730\u5f71\u97ffSEO\uff1fSEO+SEM\u642d\u914d\u7b56\u7565\u8b93\u6d41\u91cf\u66f4\u4e0a\u4e00\u5c64\u6a13"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e00\u822c\u4f86\u8aaa\u7d93\u71df\u7db2\u7ad9\u7372\u53d6\u6d41\u91cf\uff0c\u6211\u5011\u901a\u5e38\u6703\u628a\u5404\u6e20\u9053\u5206\u958b\u4f86\u770b\u5f85\uff0c\u4f8b\u5982\u81ea\u7136\u641c\u5c0b\u3001\u793e\u4ea4\u3001\u63a8\u85a6\u6d41\u91cf\u3001\u5ee3\u544a\u6d41\u91cf\u7b49\uff0c\u4f46\u4f60\u77e5\u9053\u9019\u88e1\u9762\u5176\u5be6\u662f\u6709\u7070\u8272\u5730\u5e36\u7684\uff0c\u5176\u4e2d SEO \u8207 PPC 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seosem\/#SEO_Ads_%E6%90%B6%E4%BD%94%E7%89%88%E9%9D%A2%EF%BC%8C%E6%8F%90%E5%8D%87%E8%A6%96%E4%BD%94%E7%8E%87\" >SEO + Ads \u6436\u4f54\u7248\u9762\uff0c\u63d0\u5347\u8996\u4f54\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seosem\/#SEO_%E8%88%87%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A_Sitelink_%E8%A6%8F%E5%8A%83%EF%BC%8C%E9%BB%9E%E9%96%B1%E7%8E%87%E6%9B%B4%E4%B8%8A%E4%B8%80%E5%B1%A4%E6%A8%93\" >SEO \u8207\u95dc\u9375\u5b57\u5ee3\u544a Sitelink \u898f\u5283\uff0c\u9ede\u95b1\u7387\u66f4\u4e0a\u4e00\u5c64\u6a13<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seosem\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" 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\u5ee3\u544a\u5feb\u901f\u63d0\u5347\u7db2\u7ad9\u80fd\u898b\u5ea6\u8207\u66dd\u5149\u91cf\uff0c\u662f\u5e38\u898b\u7684\u4f5c\u6cd5\uff0c\u4e5f\u56e0\u70ba SEO \u8981\u770b\u5230\u6709\u6210\u6548\uff0c\u9700\u8981 1 &#8211; 2 \u500b\u6708\u7684\u767c\u9175\u671f\uff0c\u5728\u9019\u6bb5\u671f\u9593\u5167\uff0c\u5229\u7528\u5ee3\u544a\u589e\u52a0\u66dd\u5149\u5ea6\u53ca\u4f7f\u7528\u8005\u7684\u8a2a\u554f\u91cf\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u662f\u5f88 OK \u7684\uff0c\u751a\u81f3\u628a\u898f\u5283 SEO \u5b57\u8a5e\u7576\u4f5c\u5ee3\u544a\u6295\u653e\u7684\u95dc\u9375\u5b57\uff0c\u63d0\u7528\u5ee3\u544a\u4f86\u559a\u9192\u4f7f\u7528\u8005\u9700\u6c42\uff0c\u4e00\u4f75\u63d0\u5347\u54c1\u724c\u5370\u8c61\uff0c\u589e\u52a0\u672a\u4f86\u4f7f\u7528\u8005\u76f4\u63a5\u641c\u5c0b\u54c1\u724c\u5b57\u7684\u53ef\u80fd\u6027\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/sem\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEM\u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebcSEM\u9019\u9ebc\u91cd\u8981\uff1f3\u5927\u7406\u7531\u544a\u8a34\u4f60\uff01<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E9%80%8F%E9%81%8E%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E5%8A%A0%E4%B9%98_SEO_%E6%88%90%E6%95%88%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u900f\u904e\u95dc\u9375\u5b57\u5ee3\u544a\u52a0\u4e58 SEO \u6210\u6548\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E5%BB%A3%E5%91%8A%E5%BE%8C%E5%8F%B0%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E5%AD%97%E8%A9%9E%EF%BC%8C%E6%89%BE%E5%88%B0%E6%9B%B4%E6%9C%89%E5%95%86%E6%A5%AD%E5%83%B9%E5%80%BC%E7%9A%84%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span><span style=\"font-weight: 400;\">\u5f9e\u5ee3\u544a\u5f8c\u53f0\u7684\u4f7f\u7528\u8005\u641c\u5c0b\u5b57\u8a5e\uff0c\u627e\u5230\u66f4\u6709\u5546\u696d\u50f9\u503c\u7684\u95dc\u9375\u5b57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5ee3\u544a\u8207 SEO \u5176\u4e2d\u4e00\u9805\u6700\u91cd\u8981\u7b56\u7565\u5c31\u662f\u300c\u95dc\u9375\u5b57\u300d\u7684\u9078\u64c7\uff0c\u5f9e\u5ee3\u544a\u7684\u4f7f\u7528\u8005\u641c\u5c0b\u5b57\u8a5e\u4e26\u6839\u64da\u6578\u64da\u800c\u80fd\u66f4\u6709\u6548\u7387\u5730\u627e\u5230\u6709\u5546\u696d\u50f9\u503c\u7684\u95dc\u9375\u5b57\u751a\u81f3\u662f\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u4f86\u4f5c\u70ba\u9577\u671f\u7684 SEO \u7db2\u7ad9\u5167\u5bb9\u7d93\u71df\u898f\u5283\uff0c\u53cd\u4e4b\u4ea6\u7136\uff0c\u4e00\u8d77\u63a8\u52d5 SEM x SEO \u5169\u8005\u7d9c\u6548\u3002\u9019\u662f\u4e00\u5834\u7121\u7dda\u5faa\u74b0\u7684\u63a5\u529b\u8cfd\uff0c\u770b\u8ab0\u53ef\u4ee5\u66f4\u5feb\u5e03\u5c40 CP 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\u6211\u7684\u5546\u5bb6\u300d\uff0c\u4f46\u7d93\u71df\u7e3d\u662f\u9700\u8981\u4e00\u4e9b\u6642\u65e5\uff0c\u76ee\u524d\u53ef\u884c\u4f5c\u6cd5\u662f\u5148\u5229\u7528\u5ee3\u544a\u5e6b\u5fd9\u5728 Google Map \u4e0a\u9732\u51fa\u5546\u5bb6\u8cc7\u8a0a\uff0c\u63d0\u5347\u5546\u5bb6\u7684\u66dd\u5149\u5ea6\u8207\u700f\u89bd\u6b21\u6578\uff0c\u9032\u800c\u589e\u52a0\u9867\u5ba2\u5be6\u969b\u9858\u610f\u8a2a\u5e97\u7684\u6a5f\u6703\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16091 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u64f7\u53d62.png\" alt=\"google \u6211\u7684\u5546\u5bb6\" width=\"587\" height=\"671\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"AB_test_%E6%B8%AC%E8%A9%A6%E9%BB%9E%E6%93%8A%E7%8E%87%E9%AB%98%E3%80%81%E8%BD%89%E6%8F%9B%E7%8E%87%E9%AB%98%E7%9A%84%E6%96%87%E6%A1%88\"><\/span><span style=\"font-weight: 400;\">A\/B test 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\u81ea\u7136\u641c\u5c0b\u7684\u9ede\u95b1\u7387\u8207\u8f49\u63db\u7387\uff0c\u5e36\u4f86\u66f4\u76f4\u63a5\u5730\u6548\u76ca\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"PPC_%E5%BB%A3%E5%91%8A%E8%88%87_SEO_%E7%99%BC%E6%8F%AE%E5%8A%A0%E4%B9%98%E7%B6%9C%E6%95%88%EF%BC%8C%E5%90%8C%E6%99%82%E6%94%BB%E4%BD%94%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E7%89%88%E4%BD%8D\"><\/span><span style=\"font-weight: 400;\">PPC \u5ee3\u544a\u8207 SEO \u767c\u63ee\u52a0\u4e58\u7d9c\u6548\uff0c\u540c\u6642\u653b\u4f54\u641c\u5c0b\u5f15\u64ce\u7248\u4f4d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Ads_%E6%90%B6%E4%BD%94%E7%89%88%E9%9D%A2%EF%BC%8C%E6%8F%90%E5%8D%87%E8%A6%96%E4%BD%94%E7%8E%87\"><\/span><span style=\"font-weight: 400;\">SEO + Ads \u6436\u4f54\u7248\u9762\uff0c\u63d0\u5347\u8996\u4f54\u7387<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u7ad9 SEO \u7d93\u71df\u7684\u597d\uff0c\u7406\u60f3\u72c0\u614b\u6703\u662f\u95dc\u9375\u5b57\u51fa\u73fe\u5728\u9996\u9801\uff0c\u540c\u6642\u642d\u914d\u8cfc\u7269\u5ee3\u544a\u3001\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u5b8c\u7f8e\u9738\u4f54\u641c\u5c0b\u5f15\u64ce\u9ec3\u91d1\u4e09\u7248\u4f4d\uff0c\u4f7f\u7528\u8005\u9ede\u4f86\u9ede\u53bb\uff0c\u53ef\u80fd\u90fd\u9ede\u5230\u81ea\u5bb6\u7db2\u7ad9\uff0c\u9019\u5c31\u662f SEO x SEM \u53ef\u4ee5\u767c\u63ee\u6700\u5927\u7684\u6548\u76ca\uff0c\u9032\u800c\u7368\u4f54\u5e02\u5834\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16092 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u64f7\u53d64.png\" alt=\"SEO x SEM\" width=\"1067\" height=\"900\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_%E8%88%87%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A_Sitelink_%E8%A6%8F%E5%8A%83%EF%BC%8C%E9%BB%9E%E9%96%B1%E7%8E%87%E6%9B%B4%E4%B8%8A%E4%B8%80%E5%B1%A4%E6%A8%93\"><\/span><span style=\"font-weight: 400;\">SEO \u8207\u95dc\u9375\u5b57\u5ee3\u544a Sitelink \u898f\u5283\uff0c\u9ede\u95b1\u7387\u66f4\u4e0a\u4e00\u5c64\u6a13<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u8abf\u6574\u597d\u7db2\u7ad9\u67b6\u69cb\uff0c\u8b93<\/span><span style=\"font-weight: 400;\">\u7db2\u7ad9\u7684 SEO <\/span><span style=\"font-weight: 400;\">Sitelink \u81ea\u52d5\u986f\u793a\u51fa\u6587\u5b57\u3001\u9023\u7d50\uff0c\u800c<\/span><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5ee3\u544a\u53ef\u4ee5\u505a\u5230\u7684\u662f\uff0c\u91dd\u5c0d\u4e0d\u540c\u884c\u92b7\u6d3b\u52d5\u3001\u9700\u6c42\u4f86\u8a2d\u5b9a\u4e0d\u540c\u7684 <\/span><span style=\"font-weight: 400;\">Sitelink\uff0c\u5305\u542b\uff1a\u6587\u6848\u6a19\u984c\u3001\u63cf\u8ff0\uff0c\u4f86\u5ba2\u88fd\u5316\u6bcf\u4e00\u5247Sitelink \uff0cSEO \u8207 SEM \u540c\u6642\u64f4\u5927\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e0a\u7684\u81ea\u7136\u6392\u5e8f\u7248\u9762\u8207\u5ee3\u544a\u7248\u9762\u7684\u5360\u6bd4\uff0c\u4f7f\u7528\u8005\u8981\u4e0d\u770b\u5230\u90fd\u5f88\u96e3\uff01<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16093 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/01\/\u64f7\u53d66.png\" alt=\"seo x sem\" width=\"783\" height=\"792\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8ad6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO \u9700\u8981\u9577\u671f\u7d93\u71df\uff0cSEM 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noreferrer\">\u60f3\u6295Google Ads\u95dc\u9375\u5b57\u5ee3\u544a\u6beb\u7121\u982d\u7dd2\uff1f\u5148\u505a\u500b\u7af6\u722d\u8005\u5206\u6790\u5427\uff01<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5584\u7528Google\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u773c\u7403\u63d0\u5347\u9ede\u95b1\u7387\u53ca\u8f49\u63db\u7387<\/span><\/a><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.awoo.com.tw\/blog\/digital-ads-abbreviations\/\" target=\"_blank\" rel=\"noopener noreferrer\">CPC\u3001PPC\u3001SOV\u662f\u4ec0\u9ebc\uff1f\u4f60\u9700\u8981\u77e5\u9053\u7684\u6578\u4f4d\u5ee3\u544a\u7e2e\u5beb\u5927\u88dc\u5e16<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u822c\u4f86\u8aaa\u7d93\u71df\u7db2\u7ad9\u7372\u53d6\u6d41\u91cf\uff0c\u6211\u5011\u901a\u5e38\u6703\u628a\u5404\u6e20\u9053\u5206\u958b\u4f86\u770b\u5f85\uff0c\u4f8b\u5982\u81ea\u7136\u641c\u5c0b\u3001\u793e\u4ea4\u3001\u63a8\u85a6\u6d41\u91cf\u3001\u5ee3\u544a\u6d41\u91cf\u7b49\uff0c\u4f46\u4f60\u77e5\u9053\u9019\u88e1 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,38,27,484,487],"tags":[],"class_list":["post-16089","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-beginner","category-digital-ads","category-google-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC\u5ee3\u544a\u5982\u4f55\u7b56\u7565\u6027\u5730\u5f71\u97ffSEO\uff1fSEO+SEM\u642d\u914d\u7b56\u7565\u8b93\u6d41\u91cf\u66f4\u4e0a\u4e00\u5c64\u6a13 - awoo<\/title>\n<meta name=\"description\" content=\"90%\u6d41\u91cf\u4f86\u81ea\u7b2c\u4e00\u9801 \uff0c\u73fe\u5728\u82e5\u8981\u5be6\u969b\u904b\u7528\u8a72\u5982\u4f55\u64cd\u4f5c SEO x SEM 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