{"id":16150,"date":"2020-02-10T18:29:21","date_gmt":"2020-02-10T10:29:21","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16150"},"modified":"2023-02-15T14:45:50","modified_gmt":"2023-02-15T06:45:50","slug":"2020-martech-edm-tigerfly","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/","title":{"rendered":"\u5728 MarTech \u6642\u4ee3\u4e2d EDM \u626e\u6f14\u4ec0\u9ebc\u89d2\u8272\uff1f"},"content":{"rendered":"<p>\u8fd1\u5169\u5e74\uff0c\u5ee3\u544a\u6d41\u91cf\u7d05\u5229\u6d88\u5931\uff0c\u5c0e\u5165\u65b0\u5ba2\u6210\u672c\u63d0\u9ad8\uff0c\u5c0e\u81f4\u5404\u4f01\u696d\u6210\u9577\u7b56\u7565\u8abf\u6574\uff0c\u9032\u5165\u4e86\u5f9e\u589e\u91cf\u5e02\u5834\u8f49\u5411\u5b58\u91cf\u5e02\u5834\u7684\u904e\u7a0b\u3002\u70ba\u4e86\u6709\u6548\u964d\u4f4e\u7372\u5ba2\u6210\u672c\uff0c\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff0c\u4f01\u696d\u5fc5\u9808\u66f4\u91dd\u5c0d\u6d88\u8cbb\u8005\u6578\u64da\u9032\u884c\u6316\u6398\u8207\u8f49\u5316\uff0c\u300c\u518d\u884c\u92b7\u300d\u7684\u9810\u7b97\u6bd4\u4f8b\u56e0\u6b64\u5927\u5e45\u5ea6\u63d0\u9ad8\uff0c\u4e5f\u523a\u6fc0\u4e86\u6b77\u4e45\u5f4c\u65b0\u7684 EDM \u884c\u92b7\u56e0\u61c9\u5e02\u5834\u9700\u6c42\u800c\u9032\u4e00\u6b65\u7684\u5275\u65b0\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#%E5%9C%A8_MarTech_%E6%99%82%E4%BB%A3%E4%B8%AD_EDM_%E8%A1%8C%E9%8A%B7%E9%82%84%E9%87%8D%E8%A6%81%E5%97%8E%EF%BC%9F\" >\u5728 MarTech \u6642\u4ee3\u4e2d EDM \u884c\u92b7\u9084\u91cd\u8981\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#2020_EDM_%E4%B8%89%E5%A4%A7%E8%B6%A8%E5%8B%A2%EF%BC%9A%E5%80%8B%E6%80%A7%E5%8C%96%E3%80%81%E5%B9%B3%E5%8F%B0%E5%8C%96%E3%80%81%E8%87%AA%E5%8B%95%E5%8C%96\" >2020 EDM \u4e09\u5927\u8da8\u52e2\uff1a\u500b\u6027\u5316\u3001\u5e73\u53f0\u5316\u3001\u81ea\u52d5\u5316<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#%E4%B8%80_%E4%BB%A5%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%82%BA%E6%A0%B8%E5%BF%83%EF%BC%8C%E5%BB%BA%E7%AB%8B%E9%AB%98%E5%BA%A6%E5%80%8B%E6%80%A7%E5%8C%96%E7%9A%84%E9%83%B5%E4%BB%B6\" >\u4e00. \u4ee5\u6d88\u8cbb\u8005\u65c5\u7a0b\u70ba\u6838\u5fc3\uff0c\u5efa\u7acb\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u90f5\u4ef6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#%E4%BA%8C_%E6%95%B4%E5%90%88%E5%A4%9A%E5%85%83%E8%A1%8C%E9%8A%B7%E7%AE%A1%E9%81%93%EF%BC%8C%E5%BF%AB%E9%80%9F%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%8B%95%E5%8C%96%E6%B5%81%E7%A8%8B\" >\u4e8c. \u6574\u5408\u591a\u5143\u884c\u92b7\u7ba1\u9053\uff0c\u5feb\u901f\u5efa\u7acb\u81ea\u52d5\u5316\u6d41\u7a0b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#%E4%B8%89_%E6%8E%8C%E6%8F%A1%E6%95%B8%E6%93%9A%E6%A0%B8%E5%BF%83%EF%BC%8CAI%E5%AD%B8%E7%BF%92%E5%84%AA%E5%8C%96%E9%96%8B%E4%BF%A1%E8%A1%8C%E7%82%BA\" >\u4e09. \u638c\u63e1\u6578\u64da\u6838\u5fc3\uff0cAI\u5b78\u7fd2\u512a\u5316\u958b\u4fe1\u884c\u70ba<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/#2020_Martech_%E8%93%AC%E5%8B%83%E7%99%BC%E5%B1%95%E4%B8%8B%EF%BC%8CEDM_%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%B1%95%E6%9C%9B\" >2020 Martech \u84ec\u52c3\u767c\u5c55\u4e0b\uff0cEDM \u884c\u92b7\u7684\u5c55\u671b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9C%A8_MarTech_%E6%99%82%E4%BB%A3%E4%B8%AD_EDM_%E8%A1%8C%E9%8A%B7%E9%82%84%E9%87%8D%E8%A6%81%E5%97%8E%EF%BC%9F\"><\/span><strong>\u5728 MarTech \u6642\u4ee3\u4e2d EDM \u884c\u92b7\u9084\u91cd\u8981\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u800c\u8a00\uff0c\u4f01\u696d\u7684\u7db2\u8def\u884c\u92b7\u7b56\u7565\u5171\u5206\u6210\u4e09\u5927\u968e\u6bb5\uff0c<\/span><b>\u7372\u5ba2 \u2192 \u8f49\u63db \u2192 \u518d\u884c\u92b7<\/b><span style=\"font-weight: 400;\">\u3002 <\/span><span style=\"font-weight: 400;\">\u800c MarTech \u7522\u696d\u7684\u6578\u64da\u9818\u57df\uff0c\u4fbf\u662f<\/span><span style=\"font-weight: 400;\">\u4ee5\u300c<\/span><b>\u6253\u9020\u66f4\u512a\u8cea\u7528\u6236\u9ad4\u9a57<\/b><span style=\"font-weight: 400;\">\u300d\u7684\u524d\u63d0\u51fa\u767c\uff0c\u8490\u96c6\u6d88\u8cbb\u8005\u7684\u6578\u4f4d\u8db3\u8de1\uff0c\u5f9e\u6700\u521d\u901b\u7db2\u7ad9\u7684\u6d88\u8cbb\u884c\u70ba\u53ca\u60c5\u5883\u5230\u559a\u8d77\u8cfc\u8cb7\u52d5\u6a5f\u7684\u65b9\u5f0f\u90fd\u53ef\u4ee5\u900f\u904e AI \u7a0b\u5e8f\u5316\u7684\u5b78\u7fd2\uff0c\u88ab\u5224\u5225\u51fa\u500b\u4eba\u5316\u7684\u6d88\u8cbb\u65c5\u7a0b\uff0c\u8b93\u9ad4\u9a57\u66f4\u512a\u8cea\uff0c\u9032\u800c\u63d0\u5347\u8f49\u63db\u6216\u88ab\u559a\u9192\u8cfc\u8cb7\uff0c\u9054\u6210\u92b7\u552e\u6210\u9577\u3002\u96d6\u7136\u904e\u7a0b\u5f88\u8907\u96dc\uff0c\u4f46\u505a\u9019\u4e9b\u5206\u6790\u4fbf\u662f\u70ba\u4e86\u8981\u7406\u89e3\u6d88\u8cbb\u8005\u4ec0\u9ebc\u6642\u5019\u8cfc\u8cb7\u3001\u8cb7\u4e86\u4ec0\u9ebc\u9084\u6709\u8cfc\u8cb7\u60c5\u5883\u7b49\uff0c\u6838\u5fc3\u76ee\u6a19\u5728\u65bc\uff1a<\/span><b>\u8b93\u6d88\u8cbb\u8005\u611b\u4e0a\u6211\u7684\u54c1\u724c\uff0c\u8b8a\u6210\u5fe0\u5be6\u5ba2\u6236\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u65b0\u4e00\u4ee3 EDM \u5c31\u662f\u80a9\u8ca0\u8457\u9019\u500b MarTech \u6d6a\u6f6e\u4e0b\u7684\u91cd\u4efb\uff0c<\/span><b>\u6210\u70ba\u7406\u89e3\u6d88\u8cbb\u8005\u7684\u518d\u884c\u92b7\u7ba1\u7406\u5de5\u5177\u3002<\/b><span style=\"font-weight: 400;\">EDM \u884c\u92b7\u6b77\u4e45\u5f4c\u65b0\uff0c\u4e0d\u7ba1\u662f\u5728\u300c\u63d0\u5347\u8f49\u63db\u300d\u6216\u300c\u559a\u9192\u8cfc\u8cb7\u300d\uff0c\u90fd\u662f\u4e00\u500b\u5f37\u800c\u6709\u529b\u7684\u6e20\u9053\u3002\u76f4\u81f3\u4eca\u65e5\uff0c\u64da Hubspot \u7d71\u8a08\uff0c59\uff05\u7684\u53d7\u8a2a\u8005\u8868\u793a\uff0cEDM \u884c\u92b7\u6703\u5f71\u97ff\u4ed6\u5011\u7684\u8cfc\u8cb7\u6c7a\u5b9a\u3002\u5c24\u5176\u5728 2020 \u7684\u4eca\u5929\uff0c\u5ee3\u544a\u7d05\u5229\u65e9\u5df2\u6d88\u5931\uff0c\u6316\u6398\u5b58\u91cf\u5e02\u5834\u5e7e\u4e4e\u5df2\u7d93\u6210\u70ba\u884c\u92b7\u5171\u8b58\u3002\u6311\u5c0d\u6b63\u78ba\u7684 EDM \u5de5\u5177\uff0c\u63a8\u64ad\u7528\u6236\u559c\u6b61\u7684\u5167\u5bb9\u7d66\u7528\u6236\uff0c\u66f4\u80fd\u8b93\u54c1\u724c\u8207\u7528\u6236\u7522\u751f\u826f\u597d\u4e92\u52d5\u4e26\u5e36\u52d5\u71df\u6536\u6210\u9577\uff0c\u8aaa\u4e86\u9019\u9ebc\u591a\uff0cMartech \u6642\u4ee3\u4e0b\u7684 EDM \u767c\u9001\u5de5\u5177\u8a72\u5177\u5099\u54ea\u4e9b\u7279\u8272?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2020_EDM_%E4%B8%89%E5%A4%A7%E8%B6%A8%E5%8B%A2%EF%BC%9A%E5%80%8B%E6%80%A7%E5%8C%96%E3%80%81%E5%B9%B3%E5%8F%B0%E5%8C%96%E3%80%81%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span><strong><span style=\"font-size: 18pt;\">2020 EDM \u4e09\u5927\u8da8\u52e2\uff1a\u500b\u6027\u5316\u3001\u5e73\u53f0\u5316\u3001\u81ea\u52d5\u5316<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%80_%E4%BB%A5%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%82%BA%E6%A0%B8%E5%BF%83%EF%BC%8C%E5%BB%BA%E7%AB%8B%E9%AB%98%E5%BA%A6%E5%80%8B%E6%80%A7%E5%8C%96%E7%9A%84%E9%83%B5%E4%BB%B6\"><\/span><span style=\"font-size: 14pt;\"><span style=\"font-weight: 400;\">\u4e00.<\/span> <b>\u4ee5\u6d88\u8cbb\u8005\u65c5\u7a0b\u70ba\u6838\u5fc3\uff0c\u5efa\u7acb<\/b><b>\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u90f5\u4ef6<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\u5177\u6709\u66f4\u9ad8\u7684\u6253\u958b\u7387\u548c\u9ede\u64ca\u7387\uff0c\u65e9\u5df2\u4e0d\u662f\u65b0\u9bae\u77e5\u8b58\uff0c\u4f46\u6642\u81f3 2020\u5e74\uff0c\u501f\u52a9\u6709\u642d\u8f09 AI \u7cfb\u7d71\u7684 EDM \u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u66f4\u7cbe\u6e96\u5730\u5206\u6790\u6d88\u8cbb\u8005\u7684\u65c5\u7a0b\uff0c\u4e26\u91dd\u5c0d\u5176\u884c\u70ba\u548c\u8208\u8da3\uff0c<\/span><span style=\"font-weight: 400;\">\u63d0\u4f9b\u53ef\u64f4\u5145\u7684\u5ef6\u4f38\u6027\u5167\u5bb9<\/span><span style=\"font-weight: 400;\">\uff0c\u85c9\u6b64\u751f\u6210\u91cf\u8eab\u5236\u5b9a\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u4ee5\u300c\u63d0\u5347\u8f49\u63db\u300d\u70ba\u4f8b\uff0c\u5047\u8a2d\u6d88\u8cbb\u8005\u9032\u5165\u4e86\u67d0\u96fb\u5546\u7db2\u7ad9\u700f\u89bd\u4e86\u53e3\u7f69\u7684\u7248\u4f4d\uff0c\u537b\u6c92\u6709\u9020\u6210\u8cfc\u8cb7\uff0c\u9032\u800c\u96e2\u958b\u9801\u9762\u3002\u6b64\u6642 <\/span><b>AI \u5c31\u6d3e\u4e0a\u7528\u5834\uff0c\u9760\u8457\u6578\u64da\u5224\u65b7\u4ee5\u53ca\u6d88\u8cbb\u8ecc\u8de1\u77e5\u9053\u6d88\u8cbb\u8005\u6b63\u5728\u67e5\u627e\u53e3\u7f69<\/b><span style=\"font-weight: 400;\">\uff0c\u5c31\u80fd\u628a\u66f4\u591a\u95dc\u65bc\u53e3\u7f69\u7684\u8cc7\u8a0a\u6216\u9632\u75ab\u7528\u54c1\u7d44\u6210\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u5bc4\u767c\u81f3\u6d88\u8cbb\u8005\u4fe1\u7bb1\u3002\u7531\u65bc\u501f\u52a9 <\/span><b>AI \u7cbe\u6e96\u7684\u6578\u64da\u5224\u65b7<\/b><span style=\"font-weight: 400;\">\u624d\u80fd\u5f15\u8d77\u6d88\u8cbb\u8005\u8208\u8da3\uff0c\u4f7f\u5176\u4e0d\u81ea\u89ba\u5730\u6253\u958b\u4fe1\u4ef6\uff0c\u4e0b\u55ae\u8cfc\u8cb7\uff0c\u589e\u52a0\u5c0e\u8cfc\u7684\u6210\u529f\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">EDM\u662f\u5783\u573e(Spam)\u9084\u662f\u9ec3\u91d1\uff1f\u4f86\u4e86\u89e3Email\u884c\u92b7\u600e\u9ebc\u505a\u5427\uff01<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BA%8C_%E6%95%B4%E5%90%88%E5%A4%9A%E5%85%83%E8%A1%8C%E9%8A%B7%E7%AE%A1%E9%81%93%EF%BC%8C%E5%BF%AB%E9%80%9F%E5%BB%BA%E7%AB%8B%E8%87%AA%E5%8B%95%E5%8C%96%E6%B5%81%E7%A8%8B\"><\/span><span style=\"font-size: 14pt;\"><b>\u4e8c. \u6574\u5408\u591a\u5143\u884c\u92b7\u7ba1\u9053\uff0c\u5feb\u901f\u5efa\u7acb\u81ea\u52d5\u5316\u6d41\u7a0b<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-weight: 400;\">MarTech \u91cd\u9ede\u6280\u8853\u4ee5<\/span><span style=\"font-weight: 400;\">\u300c\u6253\u9020\u66f4\u512a\u8cea\u7528\u6236\u9ad4\u9a57\u300d\u70ba\u524d\u63d0\uff0c\u9019\u5c31\u4f7f\u5f97\u8490\u96c6\u6d88\u8cbb\u8005\u5b8c\u6574\u65c5\u7a0b\u5f88\u91cd\u8981<\/span><span style=\"font-weight: 400;\">\u3002\u5728\u6d88\u8cbb\u8005\u7372\u53d6\u6e20\u9053\u591a\u5143\u7684\u4eca\u5929\uff0c<\/span><b>\u5e73\u53f0\u5f0f\u7684\u7d93\u71df\u80fd\u4f7f\u5f97\u6578\u64da\u5b8c\u6574\u7684\u88ab\u4e32\u63a5\u5229\u7528<\/b><span style=\"font-weight: 400;\">\u3002\u8209\u4f8b\u800c\u8a00 \u6d88\u8cbb\u8005\u5f9e\u96fb\u5546\u7db2\u7ad9\u8cfc\u5165\u4e7e\u6d17\u624b\uff0c\u900f\u904e MarTech \u61c9\u7528\u5de5\u5177\u88ab\u60c5\u5883\u5f0f\u7684\u5206\u985e\u6210\u6d88\u8cbb\u8005\u53ef\u80fd\u6703\u9700\u8981\u9632\u75ab\u7528\u54c1\u6216\u4fdd\u990a\u54c1\uff0c\u4e14\u5177\u6709\u7dca\u6025\u6027\u3002\u9019\u6642\u5019\uff0c\u900f\u904e\u591a\u5143\u7ba1\u9053\u7684\u89f8\u767c\u5c31\u5f88\u91cd\u8981\uff0c\u5f9e LINE\u3001SMS \u7b49\u591a\u5143\u884c\u92b7\u7ba1\u9053\u5230\u53d6\u8ca8\u901a\u77e5\uff0c\u591a\u6e20\u9053\u7684\u7d93\u71df\u5c07\u80fd\u5be6\u73fe\uff0c\u5feb\u901f\u5730\u5efa\u7acb\u81ea\u52d5\u5316\u5206\u6790\u6d41\u7a0b\uff0c\u8b93\u64cd\u4f5c\u66f4\u52a0\u4fbf\u5229\uff0c\u884c\u92b7\u7d93\u71df\u66f4\u7c21\u4fbf\u3002\u5e38\u898b\u7684\u61c9\u7528\u5de5\u5177\u6709\uff1a<\/span><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Hubspot : \u6574\u5408\u4e86 CRM \u7cfb\u7d71\u53ca EDM \u767c\u9001\uff0c\u8b93\u5ba2\u6236\u6578\u64da\u5b8c\u6574\u7684\u4e32\u63a5\u53ca\u7ba1\u7406\uff0c\u662f\u76f8\u7576\u65b9\u4fbf\u7684\u884c\u92b7\u5de5\u5177\uff0c\u53ef\u60dc\u76ee\u524d\u4e26\u4e0d\u652f\u63f4\u7e41\u9ad4\u4e2d\u6587\u3002<\/span><\/li>\n<li>Tigerfly\u00a0 : \u4e32\u63a5\u4e86 nununi platform (2021\/03\u5f8c\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)\uff0c\u53ef\u4ee5\u5728\u95b1\u8b80\u57fa\u56e0\u7684\u6578\u64da\u57fa\u790e\u4e0a\uff0c\u9032\u884c\u5ef6\u4f38\u76f8\u95dc\u6027\u66f4\u5f37\u7684\u641c\u5c0bSEO\u670d\u52d9\uff0c\u662f\u76f8\u7576\u591a\u5143\u7684\u5e73\u53f0\u5f0f\u670d\u52d9\u3002<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u958b\u555fEmail\u884c\u92b7\u65b0\u7d00\u5143\uff0cawoo\u65b0\u670d\u52d9TigerFly\u91cd\u78c5\u767b\u5834<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%89_%E6%8E%8C%E6%8F%A1%E6%95%B8%E6%93%9A%E6%A0%B8%E5%BF%83%EF%BC%8CAI%E5%AD%B8%E7%BF%92%E5%84%AA%E5%8C%96%E9%96%8B%E4%BF%A1%E8%A1%8C%E7%82%BA\"><\/span><strong><span style=\"font-size: 14pt;\">\u4e09. \u638c\u63e1\u6578\u64da\u6838\u5fc3\uff0cAI\u5b78\u7fd2\u512a\u5316\u958b\u4fe1\u884c\u70ba<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u5c01\u9ad8\u5ea6\u500b\u6027\u5316\u7684\u90f5\u4ef6\uff0c\u5beb\u5f97\u518d\u7cbe\u7f8e\uff0c\u5206\u773e\u7684\u518d\u8a73\u7d30\uff0c\u4f46\u7528\u6236\u4e0d\u6253\u958b\u4fe1\u4ef6\uff0c\u90a3\u9084\u662f\u5f92\u52de\u7121\u529f\u3002\u900f\u904e AI \u7684\u6578\u64da\u6bd4\u5c0d\u53ca\u7d93\u9a57\u5b78\u7fd2\uff0c\u8b93\u60a8\u53ef\u4ee5\u4e86\u89e3\u6bcf\u4e00\u4f4d\u7528\u6236\u6700\u53ef\u80fd\u6253\u958b\u96fb\u5b50\u90f5\u4ef6\u7684\u6642\u9593\uff0c\u7528\u4ee5\u512a\u5316\u767c\u4fe1\u6642\u7a0b\u53ca\u983b\u7387\u3002\u4e26\u901a\u904e\u9810\u6e2c\u5206\u6790\uff0c\u4ea4\u4e92\u6bd4\u5c0d\u4fe1\u4ef6\u5167\u5bb9\uff0c\u907f\u514d\u6feb\u767c\u8a0a\u606f\uff0c\u6709\u6548\u7684\u589e\u52a0\u958b\u4fe1\u7387\u53ca\u6e1b\u4f4e\u8b8a\u6210\u5783\u573e\u90f5\u4ef6\u7684\u6a5f\u6703\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.tigerfly.tw\/tiger-lee-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u62c6\u89e3 E-mail \u884c\u92b7\uff1a\u5c08\u8a2a Tiger \u674e\u632f\u744b\u300c\u5168\u53f0\u7063\u6700\u6703\u767c E-mail \u7684\u7537\u4eba\u300d<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2020_Martech_%E8%93%AC%E5%8B%83%E7%99%BC%E5%B1%95%E4%B8%8B%EF%BC%8CEDM_%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%B1%95%E6%9C%9B\"><\/span><strong><span style=\"font-size: 18pt;\">2020 Martech \u84ec\u52c3\u767c\u5c55\u4e0b\uff0cEDM \u884c\u92b7\u7684\u5c55\u671b<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Martech \u6f6e\u6d41\u4e0b\uff0c\u501f\u52a9 AI \u7684\u767c\u5c55\uff0c\u4ee5\u6578\u64da\u9a45\u52d5\u884c\u92b7\u7684\u601d\u7dad\u66f4\u80fd\u5354\u52a9\u60a8\u63a8\u51fa\u66f4\u500b\u4eba\u5316\u7684\u884c\u92b7\u65b9\u6848\uff0c\u53ca\u64ec\u5b9a\u66f4\u6e96\u78ba\u7684\u7b56\u7565\u3002\u800c EDM \u884c\u92b7\uff0c\u56e0\u5176\u6709\u6548\u559a\u9192\u6d88\u8cbb\u8005\u52d5\u6a5f\u7684\u7279\u6027\uff0c\u66f4\u5728 2020 \u7684\u884c\u92b7\u6230\u7565\u4e2d\uff0c\u4f54\u6709\u4e00\u5730\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16199\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/02\/top2-communication-channels.png\" alt=\"\" width=\"700\" height=\"494\" \/><br \/>\n<span style=\"font-weight: 400;\">\u6839\u64da Drift \u7d71\u8a08\uff0c2019 \u5e74\u6709 65\uff05 \u53d7\u8a2a\u8005\u8868\u793a\uff0c\u4ed6\u5011\u6703\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u9032\u884c\u6e9d\u901a\uff0c\u986f\u793a\u96fb\u5b50\u90f5\u4ef6\u5728 2020 \u5e74\u9084\u662f\u5177\u6709\u884c\u92b7\u6e9d\u901a\u7684\u512a\u52e2\uff0c\u4e14\u56e0\u70ba\u6d88\u8cbb\u8005\u8207 EDM \u884c\u92b7\u4e92\u52d5\u7684\u65b9\u5f0f\u6b63\u5728\u4e0d\u65b7\u88ab\u512a\u5316\uff0c\u5c0e\u81f4\u60a8\u4eca\u5e74\u7684 EDM \u884c\u92b7\u53ef\u4ee5\u5f9e\u672c\u4f86\u5c31\u5f88\u9ad8\u7684\u6295\u8cc7\u56de\u5831\u7387\u4e2d\u7372\u5f97\u66f4\u5927\u7684\u56de\u5831\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/email-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u8b93\u8cc7\u6599\u8207\u6578\u64da\u4f86\u8aaa\u8a71\uff0c\u95dc\u65bcEmail\u884c\u92b7\u7b56\u7565\u8207\u6210\u6548\u512a\u5316<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u5c0d TigerFly (\u5df2\u66f4\u540d\u70ba\u518d\u884c\u92b7\u5f15\u64ce)\u6709\u8208\u8da3\u55ce\uff1f<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/www.awoo.ai\/wp-content\/uploads\/awoo-click-.001-360x200.png.webp\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/\">AI \u6578\u64da\u5167\u5bb9\u6253\u9020\u300c\u5168\u65b0EDM\u884c\u92b7\u300d \u63d0\u5347\u96fb\u5546\u56de\u8cfc\u7387\uff0c\u8b93\u9867\u5ba2\u4e0d\u518d\u6c88\u7761<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ab-test-is-important-for-email-marketing\/\">\u54ea\u500bEmail\u7248\u672c\u6700\u5438\u5f15\u7528\u6236\uff1f\u5584\u7528AB test\u512a\u5316EDM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5169\u5e74\uff0c\u5ee3\u544a\u6d41\u91cf\u7d05\u5229\u6d88\u5931\uff0c\u5c0e\u5165\u65b0\u5ba2\u6210\u672c\u63d0\u9ad8\uff0c\u5c0e\u81f4\u5404\u4f01\u696d\u6210\u9577\u7b56\u7565\u8abf\u6574\uff0c\u9032\u5165\u4e86\u5f9e\u589e\u91cf\u5e02\u5834\u8f49\u5411\u5b58\u91cf\u5e02\u5834\u7684\u904e\u7a0b\u3002\u70ba\u4e86\u6709 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[146,186,199,391],"class_list":["post-16150","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-martech","tag-edm","tag-199","tag-391"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5728 MarTech \u6642\u4ee3\u4e2d EDM \u626e\u6f14\u4ec0\u9ebc\u89d2\u8272\uff1f - awoo<\/title>\n<meta name=\"description\" content=\"\u96fb\u5b50\u5831\u91cd\u8981\u55ce\uff1f\u5728 MarTech \u6d6a\u6f6e\u4e2d\uff0c\u76f8\u5c0d\u767c\u5c55\u8f03\u6210\u719f\u7684 EDM \u884c\u92b7\u5de5\u5177\u8a72\u5982\u4f55\u9032\u884c\u61c9\u7528\uff1f\u672c\u7bc7\u91dd\u5c0d Email marketing \u7684 EDM 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