{"id":16298,"date":"2020-03-09T16:26:57","date_gmt":"2020-03-09T08:26:57","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16298"},"modified":"2025-08-18T09:11:53","modified_gmt":"2025-08-18T01:11:53","slug":"d2c-martech-jp","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/","title":{"rendered":"D2C\u54c1\u724c\u96fb\u5546\u6642\u4ee3\u4f86\u81e8\uff0c\u65e5\u672cMarTech\u6230\u570b\u6642\u4ee3\u958b\u50ac"},"content":{"rendered":"<p>\u6839\u64da\u7d93\u6fdf\u7522\u696d\u7701\u7d71\u8a08\uff0c\u65e5\u672c B2C \u96fb\u5546\u5e02\u5834\uff0c\u5728\u77ed\u77ed\u7684 8 \u5e74\u5167 (2010~2018)\uff0c\u5f9e 7 \u5146 7780 \u5104\u65e5\u5e63\u6210\u9577\u81f3 18 \u5146\u65e5\u5e63(\u7d04\u7b49\u540c 4 \u5146 9327 \u5104\u65b0\u53f0\u5e63)\uff0c\u589e\u9577\u7387\u8d85\u904e 230 %\u3002\u5e02\u5834\u898f\u6a21\u7684\u589e\u9577\u4e5f\u5438\u5f15\u66f4\u591a\u7684\u5546\u5bb6\u9032\u99d0\uff0c\u55ae\u6708\u700f\u89bd\u91cf\u9ad8\u9054\u6578\u5104\u4eba\u6b21\u7684\u6a02\u5929\u5e02\u5834\u3001\u65e5\u672c\u4e9e\u99ac\u905c\u7b49\u96fb\u5546\u5e73\u53f0\uff0c\u96d6\u7136\u7372\u5f97\u6700\u5927\u7684\u6536\u76ca\uff0c\u537b\u9047\u5230\u4e86 D2C (Direct to Customer)\u00a0 \u5168\u7403\u7522\u696d\u751f\u614b\u74b0\u5883\u8208\u8d77\u7684\u6311\u6230\uff0c\u8d8a\u4f86\u8d8a\u591a\u5546\u5bb6\u9078\u64c7\u96e2\u958b\u5e73\u53f0\u64c1\u62b1\uff0c\u8f49\u5411\u81ea\u884c\u7d93\u71df\u5b98\u7db2\u3002\u9019\u7bc7\u6587\u7ae0\u5c31\u5c07\u5e36\u5927\u5bb6\u4f86\u77ad\u89e3\u76ee\u524d\u65e5\u672c Martech \u767c\u5c55\u73fe\u6cc1\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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>\u5f9e\u767e\u8ca8\u5e97\u8d70\u5411\u8857\u908a\u5e97\u7684 D2C \u54c1\u724c\u96fb\u5546<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/#%E7%99%BE%E8%B2%A8%E5%BA%97vs%E8%A1%97%E9%82%8A%E5%BA%97%E7%9A%84%E6%AF%94%E8%BC%83%E8%A1%A8\" >\u767e\u8ca8\u5e97v.s.\u8857\u908a\u5e97\u7684\u6bd4\u8f03\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/#MarTech%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >MarTech\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/#MarTech_%E8%AB%B8%E4%BE%AF%E9%9B%84%E9%9C%B8%E5%90%84%E6%96%B9%EF%BC%8C%E6%8F%92%E6%97%97_D2C_%E6%99%82%E4%BB%A3%E6%97%A5%E6%9C%AC%E9%9B%BB%E5%95%86%E5%B8%82%E5%A0%B4%E9%BE%90%E5%A4%A7%E5%95%86%E6%A9%9F\" >MarTech \u8af8\u4faf\u96c4\u9738\u5404\u65b9\uff0c\u63d2\u65d7 D2C \u6642\u4ee3\u65e5\u672c\u96fb\u5546\u5e02\u5834\u9f90\u5927\u5546\u6a5f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/#%E5%8F%B0%E7%81%A3Martech%E4%BB%A3%E8%A1%A8%E4%BC%81%E6%A5%AD\" >\u53f0\u7063Martech\u4ee3\u8868\u4f01\u696d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-martech-jp\/#D2C_%E8%B6%A8%E5%8B%A2%E5%B8%AD%E6%8D%B2%E6%97%A5%E6%9C%AC%EF%BC%8C%E5%93%81%E7%89%8C%E9%9B%BB%E5%95%86%E8%88%87_MarTech_%E6%94%9C%E6%89%8B%E5%85%B1%E5%90%8C%E6%88%90%E9%95%B7\" >D2C \u8da8\u52e2\u5e2d\u6372\u65e5\u672c\uff0c\u54c1\u724c\u96fb\u5546\u8207 MarTech \u651c\u624b\u5171\u540c\u6210\u9577<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%97%A5%E6%9C%AC_MarTech_%E5%8D%B3%E5%B0%87%E9%80%B2%E5%85%A5%E7%BE%A4%E9%9B%84%E5%89%B2%E6%93%9A%E7%9A%84%E6%88%B0%E5%9C%8B%E6%99%82%E4%BB%A3\"><\/span>\u65e5\u672c MarTech \u5373\u5c07\u9032\u5165\u7fa4\u96c4\u5272\u64da\u7684\u6230\u570b\u6642\u4ee3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5f9e\u5fae\u578b\u96fb\u5546\u958b\u5e97\u5e73\u53f0 Shopify \u5728 2019 \u5e74\u5e02\u503c\u4e00\u5ea6\u9ad8\u9054 500 \u5104\u7f8e\u5143\uff0cAdobe \u8207 Salesforce \u5169\u5927\u8edf\u9ad4\u5de8\u64d8\u5206\u5225\u6536\u8cfc\u4e2d\u5927\u578b\u96fb\u5546\u7cfb\u7d71\u5546 Margento \u8207 Deamndware \u53ef\u7aba\u898b\u4e00\u756a\u3002\u5e02\u5834\u751f\u614b\u7684\u6539\u8b8a\u4e5f\u50ac\u751f\u4e86\u5168\u7403 MarTech \u751f\u614b\u7cfb\u7684\u5feb\u901f\u6210\u9577\uff0c\u5728\u65e5\u672c\u8a08\u7a0b\u8eca\u4e0a\u96fb\u8996\u5ee3\u544a\u4e2d\u7684 b-dash \u8207 karte \u90fd\u662f\u65e5\u672c MarTech \u7684\u300c\u5927\u540d\u300d\uff0c\u5f37\u52e2\u4e14\u5bc6\u96c6\u7684\u5ee3\u544a\u64ad\u9001\u540c\u6642\u4e5f\u9810\u544a\u4e86\u65e5\u672c MarTech \u5373\u5c07\u9032\u5165\u7fa4\u96c4\u5272\u64da\u7684\u6230\u570b\u6642\u4ee3\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E7%99%BE%E8%B2%A8%E5%BA%97%E8%B5%B0%E5%90%91%E8%A1%97%E9%82%8A%E5%BA%97%E7%9A%84_D2C_%E5%93%81%E7%89%8C%E9%9B%BB%E5%95%86\"><\/span>\u5f9e\u767e\u8ca8\u5e97\u8d70\u5411\u8857\u908a\u5e97\u7684 D2C \u54c1\u724c\u96fb\u5546<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D2C (Direct to Customer) \u662f\u6307\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\u3002D2C \u54c1\u724c\u91cd\u8996\u6d88\u8cbb\u8005\u5c0d\u65bc\u54c1\u724c\u7684\u76f4\u63a5\u611f\u53d7\u3002\u6709\u9451\u65bc\u6b64\uff0c\u70ba\u4e86\u80fd\u76f4\u63a5\u5f97\u5230\u6d88\u8cbb\u8005\u7684\u56de\u994b\uff0cD2C \u54c1\u724c\u671f\u671b\u900f\u904e\u5404\u7a2e\u6578\u64da\u7684\u642d\u5efa\u66f4\u6df1\u5165\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u8f2a\u5ed3\u3001\u4f7f\u7528\u7fd2\u6027\u7b49\u6578\u64da\uff0c\u5275\u9020\u51fa\u300c\u7368\u7279\u300d\u7684\u6d88\u8cbb\u74b0\u5883\u3002\u5728\u6b64\u6f6e\u6d41\u4e0b\uff0c\u6380\u8d77\u4e86\u65e5\u672c\u54c1\u724c\u5728\u96fb\u5546\u5e73\u53f0\u7684\u51fa\u8d70\u6f6e\uff0c\u4f8b\u5982\u65e5\u672c\u6642\u5c1a\u54c1\u724c Onward Holdings\uff0c\u70ba\u4e86\u66f4\u80fd\u50b3\u9054\u54c1\u724c\u5f62\u8c61\u53ca\u8490\u96c6\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u4fbf\u7387\u9818\u96c6\u5718\u812b\u96e2\u96fb\u5546\u5e73\u53f0 ZOZO \u4e26\u81ea\u5efa\u5b98\u7db2\u3002\u60f3\u50cf\u4e00\u4e0b\uff0c\u73fe\u5728\u7684\u65e5\u672c\u96fb\u5546\uff0c\u5c31\u5982\u540c\u5728\u5be6\u9ad4\u5730\u9ede\u6289\u64c7\u4e00\u822c\uff0c\u7d1b\u7d1b\u5f9e\u300c\u767e\u8ca8\u5e97\u300d\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d\u3002\u7136\u800c\u300c\u8857\u908a\u5e97\u300d\u7684\u71df\u904b\u4e26\u4e0d\u5bb9\u6613\u22ef\u22ef\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%99%BE%E8%B2%A8%E5%BA%97vs%E8%A1%97%E9%82%8A%E5%BA%97%E7%9A%84%E6%AF%94%E8%BC%83%E8%A1%A8\"><\/span>\u767e\u8ca8\u5e97v.s.\u8857\u908a\u5e97\u7684\u6bd4\u8f03\u8868<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16309\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/\u6587\u7ae0\u914d\u5716.png\" alt=\"\" width=\"2000\" height=\"1125\" \/><br \/>\n\u7531\u4e0a\u5716\u53ef\u4ee5\u5f97\u77e5\uff0c\u5927\u91cf\u54c1\u724c\u96fb\u5546\u8f49\u5411\u7d93\u71df\u300c\u8857\u908a\u5e97\u300d\uff0c\u9700\u8981\u4ed8\u51fa\u7684\u6280\u8853\u6210\u672c\u5927\u5230\u4ee4\u4eba\u548b\u820c\u7684\u9a5a\u4eba\uff0c\u4e0d\u8ad6\u662f\u70ba\u4e86\u63d0\u9ad8\u6d41\u91cf\u6240\u9700\u7684\u96c6\u5ba2\u6280\u8853\uff0c\u5230\u92b7\u552e\u7ba1\u7406\u7684\u7ba1\u63a7\u3001\u793e\u7fa4\u8207\u5ba2\u6236\u9ad4\u9a57\u7684\u512a\u5316\u7b49\u7b49\u90fd\u9700\u8981\u5c08\u696d\u7684\u6280\u8853\u4eba\u624d\uff0c\u4f46\u986f\u7136\uff0c\u4e00\u500b\u54c1\u724c\u7121\u6cd5\u81ea\u884c\u5438\u6536\u958b\u767c\u7684\u6280\u8853\u6210\u672c\uff0c\u9700\u8981\u5916\u90e8\u89e3\u6c7a\u65b9\u6848\u5ee0\u5546\u5354\u529b\u8655\u7406\uff0c\u6240\u4ee5 MarTech \u751f\u614b\u5708\u51fa\u73fe\u4e86\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2019ghst-hightlight\/#i\" target=\"_blank\" rel=\"noopener noreferrer\">2019\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u4e2d\u5834\u8ad6\u58c7 &#8211; \u8de8\u5883\u65e5\u672c\u505a\u96fb\u5546<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"MarTech%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>MarTech\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MarTech \u662f\u4ec0\u9ebc\u5462\uff1fMarTech \u6cdb\u6307\u61c9\u7528\u5728\u512a\u5316\u884c\u92b7\uff0c\u9032\u800c\u9054\u6210\u71df\u6536\u6210\u9577\u7684\u4e00\u5207\u79d1\u6280\u6280\u8853\u3002\u7531\u65bc D2C \u7684\u7522\u696d\u751f\u614b\u74b0\u5883\u9010\u6f38\u6210\u5f62\uff0c\u4ee5\u53ca\u4f34\u96a8\u8457 AI \u6280\u8853\u7684\u7a81\u7834 \uff0c\u50ac\u751f\u4e86MarTech \u7684\u5feb\u901f\u6210\u9577\uff0c\u5149\u662f 2011-2019 \u5e74\u9593\uff0c\u5168\u7403\u5c31\u5df2\u767c\u5c55\u51fa 7040 \u9593 Martech \u89e3\u6c7a\u65b9\u6848\u516c\u53f8\uff0c\u589e\u9577\u7387\u8d85\u904e 4500%\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-16208\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/02\/cover-20200211-02-1.png\" alt=\"\" width=\"597\" height=\"596\" \/><br \/>\nMarTech \u4e4b\u7236 Scott Brinker \u63d0\u51fa MarTech \u53ef\u4ee5\u5340\u5206\u6210\u516d\u5927\u9818\u57df\u3002\u5206\u5225\u70ba \u6578\u64da\u3001\u7ba1\u7406\u3001\u5ee3\u544a\u8207\u4fc3\u92b7\u3001\u5546\u696d\u8207\u92b7\u552e\u3001\u793e\u7fa4\u8207\u5ba2\u6236\u95dc\u4fc2\u3001\u5167\u5bb9\u8207\u9ad4\u9a57\u3002\u9019\u4e9b\u529f\u80fd\u5206\u5c64\u53c8\u80fd\u7d30\u5206\u6210\u6578\u5341\u7a2e\u529f\u80fd\uff0c\u5206\u5225\u89e3\u6c7a\u4e86 D2C \u6642\u4ee3\u4ee5\u4f86\uff0c\u96fb\u5546\u54c1\u724c\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\u7684\u6280\u8853\u56f0\u64fe\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/chiefmartec.com\/2019\/04\/marketing-technology-landscape-supergraphic-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Technology Landscape Supergraphic (2019)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"MarTech_%E8%AB%B8%E4%BE%AF%E9%9B%84%E9%9C%B8%E5%90%84%E6%96%B9%EF%BC%8C%E6%8F%92%E6%97%97_D2C_%E6%99%82%E4%BB%A3%E6%97%A5%E6%9C%AC%E9%9B%BB%E5%95%86%E5%B8%82%E5%A0%B4%E9%BE%90%E5%A4%A7%E5%95%86%E6%A9%9F\"><\/span>MarTech \u8af8\u4faf\u96c4\u9738\u5404\u65b9\uff0c\u63d2\u65d7 D2C \u6642\u4ee3\u65e5\u672c\u96fb\u5546\u5e02\u5834\u9f90\u5927\u5546\u6a5f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u64da Euromonitor International \u7d71\u8a08\uff0c2019 \u5e74\u65e5\u672c\u96fb\u5546\u5e02\u5834\u898f\u6a21\u9054\u5230\u4e16\u754c\u7b2c\u56db\uff0c\u5728 2021 \u5e74\u751a\u81f3\u53ef\u671b\u9054\u5230\u53f0\u7063\u7684 14.6 \u500d\uff0c\u65bc\u662f MarTech \u4f01\u696d\u6210\u70ba\u4e86\u66f4\u591a D2C \u54c1\u724c\u96fb\u5546\u58ef\u5927\u7684\u91cd\u8981\u63a8\u624b\u3002\u5728\u9019 D2C \u6642\u4ee3\u88e1\uff0c\u65e5\u672c\u6709\u54ea\u4e9b MarTech \u8af8\u4faf\u5728\u65e5\u672c\u96fb\u5546\u5e02\u5834\u53d6\u5f97\u66ab\u6642\u6027\u7684\u9818\u5148\u5462\uff1f<br \/>\n\u7531\u65bc D2C \u96fb\u5546\u66f4\u91cd\u8996\u6d88\u8cbb\u8005\u6578\u64da\u7684\u5b8c\u6574\u6027\uff0c\u63a5\u4e0b\u4f86\u5c07\u4f86\u63a2\u8a0e\u9019\u4e9b\u5728\u65e5\u672c\u7684 MarTech \u7684\u6578\u64da\u300c\u8af8\u4faf\u300d\u3002\u4ee5\u6578\u64da\u7406\u89e3\u70ba\u7522\u54c1\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4e26\u4e0d\u5728\u5c11\u6578\uff0c\u6709\u4e9b\u8457\u91cd\u5206\u6790\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8ecc\u8de1\uff0c\u6709\u7684\u5247\u662f\u8457\u91cd\u6d88\u8cbb\u8005\u591a\u6e20\u9053\u7684\u6574\u5408\uff0c\u4f46\u8f03\u70ba\u77e5\u540d\u7684\u6709\uff1a<\/p>\n<ul>\n<li>Treasure Data\uff1a\u64c1\u6709\u65e5\u672c CDP (Customer Data Platform) \u7684\u5e02\u4f54\u7387 92.3 %\uff0c\u63d0\u4f9b\u4e86\u6574\u5408\u6578\u64da\u3001\u6703\u54e1\u8207\u884c\u92b7\u7684\u670d\u52d9\u3002<\/li>\n<li>Salesforce\uff1a\u5728\u65e5\u672c\u5e02\u5834\u6df1\u8015\u8fd120 \u5e74\u7684\u5168\u7403 CRM \u9738\u4e3b\uff0c\u4e0d\u65b7\u900f\u904e\u4f75\u8cfc\u64f4\u5c55\u670d\u52d9\uff0c2019 \u5e74\u6536\u8cfc\u4e86 Tableau\uff0c\u8a66\u5716\u900f\u904e CRM \u5f37\u5316\u884c\u92b7\u8207\u793e\u7fa4\u7684\u9ad4\u9a57\u3002<\/li>\n<li>Repro\uff1a\u5229\u7528\u6703\u54e1\u6578\u64da\u7684\u4e32\u63a5\uff0c\u7ba1\u7406\u54c1\u724c\u7684\u5404\u500b\u4e92\u52d5\u6e20\u9053\uff0c\u4e26\u589e\u5f37\u6bcf\u500b\u6e20\u9053\u7684\u95dc\u806f\u6027\uff0c\u512a\u5316\u6d88\u8cbb\u8005\u65c5\u7a0b\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8F%B0%E7%81%A3Martech%E4%BB%A3%E8%A1%A8%E4%BC%81%E6%A5%AD\"><\/span>\u53f0\u7063Martech\u4ee3\u8868\u4f01\u696d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cMarTech \u4f01\u696d\u5728\u65e5\u672c\u5e02\u5834\u7684\u5edd\u6bba\u4e2d\uff0c\u53f0\u7063\u4ee3\u8868\u968a\u4e5f\u4e0d\u7f3a\u5e2d\u3002\u525b\u6210\u70ba\u7368\u89d2\u7378\u7684 AI \u5ee3\u544a\u79d1\u6280\u65b0\u5275 Appier\u3001\u4ee5\u5927\u6578\u64da\u7d50\u5408\u8cc7\u6599\u79d1\u5b78\u61c9\u7528\u7684 VPON\uff0c\u9084\u6709\u9577\u671f\u6df1\u8015 MarTech \u9818\u57df\u3001\u4ee4\u4eba\u70ba\u4e4b\u4e00\u4eae\u7684\u53f0\u7063\u751f\u529b\u8ecd\u2014\u2014 awoo \u963f\u7269\u3002<br \/>\nawoo \u662f\u53f0\u7063\u5728 SEO \u8207 Email \u9818\u57df\u7b2c\u4e00\u540d\u7684\u884c\u92b7\u79d1\u6280\u516c\u53f8\uff0c\u5229\u7528 AI \u7d50\u5408\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u7814\u767c\uff0c\u900f\u904e\u6df1\u5ea6\u7406\u89e3\u7522\u54c1\u6578\u64da\u4e26\u7d50\u5408\u4f7f\u7528\u8005\u884c\u70ba\u6b77\u7a0b\u8cc7\u6599\uff0c\u61c9\u7528\u5728\u96fb\u5546\u884c\u92b7 AARRR \u7684\u5b8c\u6574\u5faa\u74b0\uff0c\u6700\u5927\u5316\u63d0\u5347\u6d88\u8cbb\u8005\u611f\u53d7\u3002\u7368\u7279\u7684\u7522\u54c1\u6280\u8853\uff0c\u4e5f\u8b93\u53f0\u7063\u8edf\u5be6\u529b\u7acb\u8db3\u65e5\u672c\uff0c\u6210\u70ba\u65e5\u672c\u5404\u5927\u54c1\u724c\u96fb\u5546\u7684\u89e3\u6c7a\u65b9\u6848\u3002<br \/>\n&gt;&gt; <a href=\"https:\/\/www.awoo.com.tw\/ai-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u77ad\u89e3 nununi \u8d85\u7d1a\u96fb\u5546\u92b7\u552e\u670d\u52d9(\u5df2\u66f4\u540d\u70ba\u63a8\u85a6\u5f15\u64ce)<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"D2C_%E8%B6%A8%E5%8B%A2%E5%B8%AD%E6%8D%B2%E6%97%A5%E6%9C%AC%EF%BC%8C%E5%93%81%E7%89%8C%E9%9B%BB%E5%95%86%E8%88%87_MarTech_%E6%94%9C%E6%89%8B%E5%85%B1%E5%90%8C%E6%88%90%E9%95%B7\"><\/span>D2C \u8da8\u52e2\u5e2d\u6372\u65e5\u672c\uff0c\u54c1\u724c\u96fb\u5546\u8207 MarTech \u651c\u624b\u5171\u540c\u6210\u9577<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728 D2C \u8da8\u52e2\u4e0b\uff0c\u6709\u8d8a\u4f86\u8d8a\u591a\u65e5\u672c\u54c1\u724c\u96fb\u5546\u6380\u8d77\u5e73\u53f0\u51fa\u8d70\u6f6e\uff0c\u5f9e\u300c\u767e\u8ca8\u5e97\u300d\u8d70\u5411\u300c\u8857\u908a\u5e97\u300d\u3002\u70ba\u4e86\u5f37\u5316\u54c1\u724c\u6548\u61c9\uff0c\u4e26\u589e\u52a0\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u9593\u7684\u4e92\u52d5\u9ad4\u9a57\uff0c\u63a1\u7528\u5404\u7a2e MarTech \u89e3\u6c7a\u65b9\u6848\uff0c\u512a\u5316\u81ea\u884c\u958b\u5e97\u7684\u6210\u672c\u6548\u76ca\uff0c\u5df2\u7d93\u6210\u70ba\u4e86\u5e03\u5c40\u7684\u91cd\u8981\u7b56\u7565\u3002<br \/>\n\u300c\u61c2\u54c1\u724c\u7684\u53ef\u80fd\u6c92\u6709\u7db2\u8def\u71df\u904b\u80fd\u529b\u300d\u7684\u8a8d\u77e5\u5df2\u9010\u6f38\u5730\u88ab\u5e02\u5834\u63a8\u7ffb\uff0c\u56e0\u70ba\u773e\u591a\u7db2\u8def\u71df\u904b\u7684\u5de5\u5177\uff0c\u65e9\u5df2\u767c\u5c55\u6210 MarTech \u751f\u614b\u5708\uff0c\u88ab\u5927\u91cf\u898f\u6a21\u5316\u61c9\u7528\uff0c\u6210\u70ba\u54c1\u724c\u96fb\u5546\u8301\u58ef\u5f37\u5927\u7684\u6700\u4f73\u52a9\u624b\uff0c\u54c1\u724c\u96fb\u5546\u81ea\u884c\u958b\u5e97\uff0c\u518d\u4e5f\u4e0d\u6bd4\u5341\u591a\u5e74\u524d\u96fb\u5546\u525b\u8208\u8d77\u7684\u5e74\u4ee3\u56f0\u96e3\u91cd\u91cd\uff0c\u59d4\u8eab\u96fb\u5546\u5e73\u53f0\u518d\u4e5f\u4e0d\u662f\u552f\u4e00\u7684\u51fa\u8def\uff01\u60f3\u770b\u5230\u66f4\u591a Martech \u6df1\u5ea6\u5206\u6790\u6587\u7ae0\uff0c\u5225\u5fd8\u4e86\u8a02\u95b1 awoo \u884c\u92b7\u8a8c\uff0c\u7372\u5f97\u7b2c\u4e00\u624b\u884c\u92b7\u8cc7\u8a0a\uff01<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2020-martech-edm-tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662fMartech\uff1f2020 Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u64da\u7d93\u6fdf\u7522\u696d\u7701\u7d71\u8a08\uff0c\u65e5\u672c B2C \u96fb\u5546\u5e02\u5834\uff0c\u5728\u77ed\u77ed\u7684 8 \u5e74\u5167 (2010~2018)\uff0c\u5f9e 7 \u5146 7780  [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,556,159,161],"tags":[146],"class_list":["post-16298","post","type-post","status-publish","format-standard","hentry","category-ec-ai","category-ai-applications","category-martech","category-marketing-trend","tag-martech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D2C\u54c1\u724c\u96fb\u5546\u6642\u4ee3\u4f86\u81e8\uff0c\u65e5\u672cMarTech\u6230\u570b\u6642\u4ee3\u958b\u50ac 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