{"id":16389,"date":"2019-04-30T15:39:11","date_gmt":"2019-04-30T07:39:11","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16389"},"modified":"2023-12-28T17:14:53","modified_gmt":"2023-12-28T09:14:53","slug":"2019-martech-trend","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/","title":{"rendered":"2019 Martech \u884c\u92b7\u79d1\u62803\u8da8\u52e2\uff1a\u500b\u4eba\u5316\u61c9\u7528\u3001CDP\u3001ABM\u884c\u92b7\u6a21\u5f0f"},"content":{"rendered":"<p>2019 \u5e74 4 \u6708 awoo \u5718\u968a\u89aa\u8d74\u7f8e\u570b\u53c3\u8207\u4e86 Martech Conference (\u884c\u92b7\u79d1\u6280\u76db\u6703)\uff0c\u4e26\u5e36\u56de\u7814\u8a0e\u6703\u4e2d\u95dc\u65bc\u6578\u4f4d\u884c\u92b7\u5e02\u5834\u7684\u4e09\u500b\u91cd\u9ede\u8da8\u52e2\uff0c\u671f\u671b\u900f\u904e\u7cbe\u83ef\u6574\u7406\u7684\u5206\u4eab\uff0c\u5e36\u7d66\u53f0\u7063\u5e02\u5834\u6578\u4f4d\u884c\u92b7\u4eba\u66f4\u591a\u7684\u555f\u767c\u8207\u7b56\u7565\u5236\u5b9a\u65b9\u5411\uff0c\u5f9e\u4e2d\u4e86\u89e3\u672a\u4f86 Martech \u767c\u5c55\u65b9\u5411\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#Martech%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8\" >Martech\u8da8\u52e2\u4e00\uff1a\u500b\u4eba\u5316\u61c9\u7528<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#%E5%93%AA%E4%BA%9B%E6%96%B9%E5%BC%8F%E7%AE%97%E6%98%AF_Martech_%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8%EF%BC%9F\" >\u54ea\u4e9b\u65b9\u5f0f\u7b97\u662f Martech \u500b\u4eba\u5316\u61c9\u7528\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#%E5%A6%82%E4%BD%95%E5%B0%87%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8%E8%90%BD%E5%AF%A6%E5%9C%A8%E8%A1%8C%E9%8A%B7%E4%B8%8A%EF%BC%9FAB%E6%B8%AC%E8%A9%A6%E6%98%AF%E4%B8%80%E7%A8%AE%E6%96%B9%E6%B3%95\" >\u5982\u4f55\u5c07\u500b\u4eba\u5316\u61c9\u7528\u843d\u5be6\u5728\u884c\u92b7\u4e0a\uff1fA\/B\u6e2c\u8a66\u662f\u4e00\u7a2e\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#Martech%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9ACDP%E6%87%89%E7%94%A8\" >Martech\u8da8\u52e2\u4e8c\uff1aCDP\u61c9\u7528<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E9%A1%A7%E5%AE%A2%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0_CDP%EF%BC%9F\" >\u4ec0\u9ebc\u662f\u9867\u5ba2\u6578\u64da\u5e73\u53f0 CDP\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#Martech%E6%99%82%E4%BB%A3%E4%B8%8B%E7%9A%84CDP%E6%87%89%E7%94%A8\" >Martech\u6642\u4ee3\u4e0b\u7684CDP\u61c9\u7528<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#Martech%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9AABM%E8%A1%8C%E9%8A%B7%E6%A8%A1%E5%BC%8F\" >Martech\u8da8\u52e2\u4e09\uff1aABM\u884c\u92b7\u6a21\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#%E4%BB%80%E9%BA%BC%E6%98%AF_ABM_%E5%AE%A2%E6%88%B6%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%EF%BC%9F\" >\u4ec0\u9ebc\u662f ABM \u5ba2\u6236\u7cbe\u6e96\u884c\u92b7\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#ABM%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E5%89%8D%E6%99%AF\" >ABM\u7cbe\u6e96\u884c\u92b7\u767c\u5c55\u73fe\u6cc1\u8207\u524d\u666f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2019-martech-trend\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Martech%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8\"><\/span>Martech\u8da8\u52e2\u4e00\uff1a\u500b\u4eba\u5316\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%93%AA%E4%BA%9B%E6%96%B9%E5%BC%8F%E7%AE%97%E6%98%AF_Martech_%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8%EF%BC%9F\"><\/span>\u54ea\u4e9b\u65b9\u5f0f\u7b97\u662f Martech \u500b\u4eba\u5316\u61c9\u7528\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u500b\u4eba\u5316\u61c9\u7528\u5df2\u7d93\u4e3b\u5c0e\u4e86\u8a31\u591a\u570b\u5bb6\u7684\u6578\u4f4d\u884c\u92b7\u5e02\u5834\uff0c\u56e0\u61c9\u5e02\u5834\u500b\u4eba\u5316\u8da8\u52e2\uff0c\u672c\u6b21\u6d3b\u52d5\u4e2d\u6709\u8a31\u591a\u516c\u53f8\u90fd\u8868\u660e\u8fd1\u5e74\u5728\u884c\u92b7\u624b\u6bb5\u4e0a\u66f4\u8457\u91cd\u65bc\u8cc7\u6599\u7684\u500b\u4eba\u5316\u61c9\u7528\uff0c\u904e\u53bb\u884c\u92b7\u4eba\u54e1\u53ea\u9700\u8981\u91dd\u5c0d\u90e8\u5206\u300c\u53d7\u773e\u300d\u4f86\u9032\u884c\u4e0d\u540c\u7684\u884c\u92b7\u8cc7\u8a0a\u6295\u905e\uff0c\u73fe\u5728\u5247\u5df2\u7d93\u6f14\u8b8a\u70ba\u91dd\u5c0d\u300c\u500b\u4eba\u300d\u4f86\u9032\u884c\u4f7f\u7528\u8005\u6d41\u7a0b\u7684\u8a2d\u8a08\u3002\u5176\u4e2d CDP \u61c9\u7528\u670d\u52d9\u516c\u53f8 Arm Treasure Data \u66f4\u9032\u4e00\u6b65\u6307\u51fa\uff0c\u300c\u500b\u4eba\u5316\u300d\u4e0d\u518d\u53ea\u662f\u55ae\u7d14\u91dd\u5c0d\u6bcf\u4e00\u6b21\u7684\u5ba2\u6236\u4e92\u52d5\u53bb\u505a\u500b\u5225\u8a2d\u8a08\uff0c\u800c\u662f\u91dd\u5c0d\u6bcf\u4e00\u500b\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u5728\u9032\u5230\u4f60\u7684\u7db2\u7ad9\u5df2\u7d93\u6e96\u5099\u597d\u63a5\u6536\u8a0a\u606f\u7684\u540c\u6642\uff0c\u90fd\u80fd\u5373\u6642\u7684\u63d0\u4f9b\u6700\u9069\u5207\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<br \/>\n\u5728\u500b\u4eba\u5316\u7684\u8da8\u52e2\u4e0b\uff0c\u6709\u8a31\u591a\u516c\u53f8\u90fd\u958b\u59cb\u5617\u8a66\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u670d\u52d9\uff0c\u5982\u5927\u5bb6\u6700\u719f\u77e5\u7684 Netflix\uff0c\u91dd\u5c0d\u4f7f\u7528\u8005\u7684\u700f\u89bd\u884c\u70ba\uff0c\u591a\u6b21\u53cd\u8986\u8a66\u9a57\u5f8c\u63d0\u4f9b\u6bcf\u4f4d\u4f7f\u7528\u8005\u6700\u6709\u53ef\u80fd\u4fc3\u4f7f\u4ed6\u5011\u9ede\u64ca\u89c0\u770b\u7684\u9801\u9762\u5448\u73fe\uff0c\u5176\u500b\u4eba\u5316\u7a0b\u5ea6\u5f9e\u63a8\u85a6\u5f71\u7247\u5217\u8868\u884c\u6578\u3001\u6a19\u984c\u5167\u5bb9\u5230\u96fb\u5f71\u6d77\u5831\u90fd\u53ef\u9054\u6210\u500b\u4eba\u5316\u8a2d\u8a08\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%B0%87%E5%80%8B%E4%BA%BA%E5%8C%96%E6%87%89%E7%94%A8%E8%90%BD%E5%AF%A6%E5%9C%A8%E8%A1%8C%E9%8A%B7%E4%B8%8A%EF%BC%9FAB%E6%B8%AC%E8%A9%A6%E6%98%AF%E4%B8%80%E7%A8%AE%E6%96%B9%E6%B3%95\"><\/span>\u5982\u4f55\u5c07\u500b\u4eba\u5316\u61c9\u7528\u843d\u5be6\u5728\u884c\u92b7\u4e0a\uff1fA\/B\u6e2c\u8a66\u662f\u4e00\u7a2e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u672c\u6b21\u6d3b\u52d5\u73fe\u5834\u4e5f\u89c0\u5bdf\u5230\uff0c\u500b\u4eba\u5316\u89c0\u5ff5\u76ee\u524d\u5df2\u7d93\u6df1\u5165\u5230\u884c\u92b7\u8ca0\u8cac\u4eba\u7684\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u3002\u904e\u53bb\u5728\u6c92\u6709\u500b\u4eba\u5316\u61c9\u7528\u7684\u60c5\u6cc1\u4e0b\uff0c\u7576\u884c\u92b7\u4eba\u54e1\u5728\u9032\u884c A\/B \u6e2c\u8a66\u6642\uff0c\u6700\u7d42\u50c5\u80fd\u5f9e\u6709\u9650\u7684\u6e2c\u8a66\u7248\u672c\u4e2d\uff0c\u9078\u53d6\u4e00\u500b\u76f8\u5c0d\u591a\u6578\u7684\u6e2c\u8a66\u559c\u597d\u7d50\u679c\u4f5c\u70ba\u6700\u7d42\u5167\u5bb9\u6295\u905e\u7684\u9078\u64c7\uff0c\u4f46\u5728\u300c\u9078\u64c7\u300d\u7684\u904e\u7a0b\u4e2d\u540c\u6642\u4e5f\u4ee3\u8868\u8457\u5c07\u6703\u9020\u6210\u53e6\u4e00\u6279\u76f8\u5c0d\u5c11\u6578\u7684\u7fa4\u773e\u6d41\u5931\u3002\u904e\u53bb A\/B \u6e2c\u8a66\u53ef\u80fd\u9020\u6210\u7684\u76f2\u9ede\uff0c\u76ee\u524d\u5728\u500b\u4eba\u5316\u7684\u61c9\u7528\u4e0a\u5f97\u5230\u5f88\u5927\u7684\u6539\u5584\uff0c\u6709\u8a31\u591a\u516c\u53f8\u5df2\u7d93\u5617\u8a66\u4f7f\u7528 AI \u4f86\u9032\u884c\u4f7f\u7528\u8005\u884c\u70ba\u7684\u5224\u65b7\u8207\u5b78\u7fd2\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u6295\u905e\u4e0d\u540c\u7248\u672c\u7684\u8cc7\u8a0a\uff0c\u7d93\u7531\u6bcf\u4e00\u6b21\u7684\u4e92\u52d5\u90fd\u53ef\u4ee5\u8b93\u4f7f\u7528\u8005\u8d8a\u4f86\u8d8a\u7cbe\u6e96\u7684\u63a5\u6536\u5230\u6700\u7b26\u5408\u81ea\u5df1\u8208\u8da3\u53d6\u5411\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<br \/>\n\u76ee\u524d\u53f0\u7063\u5e02\u5834\u5be6\u969b\u63d0\u4f9b\u771f\u6b63\u4ee5AI\u70ba\u6838\u5fc3\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\u670d\u52d9\u7684\u516c\u53f8\u4e26\u4e0d\u591a\u898b\uff0c\u5927\u591a\u6578\u4f01\u696d\u7684\u500b\u4eba\u5316\u904b\u7528\u4ecd\u505c\u7559\u5728\u300c\u5373\u6642\u6027\u300d\u500b\u4eba\u5316\u670d\u52d9\uff0c\u4f8b\u5982\u7576\u4f7f\u7528\u8005\u56e0\u9020\u8a2a\u7db2\u7ad9\u5730\u5340\u4e0d\u540c\u6642\uff0c\u63d0\u4f9b\u4e0d\u540c\u5730\u5340\u8cc7\u6599\u3001\u8a9e\u8a00\u7248\u672c\u7b49\uff1b\u6216\u662f\u300c\u8cc7\u6599\u6027\u300d\u500b\u4eba\u5316\u670d\u52d9\uff0c\u6839\u64da\u4f7f\u7528\u8005\u8a18\u9304\u5728 Cookie \u4e2d\u7684\u884c\u70ba\u518d\u6b21\u63a8\u85a6\u66fe\u700f\u89bd\u904e\u7684\u5546\u54c1\u7b49\u3002\u800c\u4e0d\u80fd\u6839\u64da\u4f7f\u7528\u8005\u6bcf\u4e00\u5929\u7684\u884c\u70ba\u6539\u8b8a\u771f\u6b63\u63d0\u4f9b\u8d8a\u4f86\u8d8a\u7cbe\u6e96\u7684\u4f7f\u7528\u9ad4\u9a57\u3002<br \/>\n\u76ee\u524d awoo AI \u6280\u8853\u61c9\u7528\u65bcEmail \u884c\u92b7\u670d\u52d9\u5247\u81f4\u529b\u65bc\u900f\u904e AI \u9054\u5230\u5be6\u969b\u500b\u4eba\u5316\u884c\u92b7\u76ee\u7684\uff0c\u91dd\u5c0d\u4e0d\u540c\u4f7f\u7528\u8005\u5728\u4e0d\u4e00\u6a23\u7684\u6642\u9593\u9032\u884c\u4fe1\u4ef6\u767c\u9001\uff0c\u540c\u6642\u63d0\u4f9b\u4e0d\u540c\u4fe1\u4ef6\u5167\u5bb9\u3001\u63a8\u85a6\u5546\u54c1\u7b49\uff0c\u70ba\u76ee\u524d\u5e02\u5834\u4e0a\u5c11\u898b\u7684 AI\u6280\u8853\u5be6\u969b\u61c9\u7528\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2020-martech-edm-tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662fMartech\uff1f2020 Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Martech%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9ACDP%E6%87%89%E7%94%A8\"><\/span>Martech\u8da8\u52e2\u4e8c\uff1aCDP\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E9%A1%A7%E5%AE%A2%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0_CDP%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u9867\u5ba2\u6578\u64da\u5e73\u53f0 CDP\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CDP (Customer Data Platform) \u53c8\u7a31\u300c\u9867\u5ba2\u6578\u64da\u5e73\u53f0\u300d\uff0c\u662f\u91dd\u5c0d\u4e0d\u540c\u7ba1\u9053\u5ba2\u6236\u8cc7\u6599\u6536\u96c6\u5f8c\u7684\u518d\u61c9\u7528\u6a21\u5f0f\u3002\u5728CDP\u670d\u52d9\u4e4b\u5916\uff0c\u904e\u53bb\u6709\u5f88\u591a\u95dc\u65bc\u4f7f\u7528\u8005\u7684\u6578\u64da\u90fd\u50c5\u80fd\u91dd\u5c0d\u7fa4\u773e\u7684\u8cc7\u6599\u6578\u64da\u9032\u884c\u904b\u7528\uff0c\u800c\u7121\u6cd5\u9032\u884c\u4f7f\u7528\u8005\u7684\u500b\u4eba\u5316\u8b58\u5225\uff0c\u7a31\u70ba DMP (DataManagement Platform) \u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff0c\u5982\u5927\u5bb6\u719f\u77e5\u7684 Google \u5404\u9805\u5de5\u5177\uff0c\u901a\u904e GA \u9032\u884c\u4f7f\u7528\u8005\u8cc7\u6599\u6536\u96c6\u3001\u5229\u7528 Google Ads \u9032\u884c\u985e\u4f3c\u53d7\u773e\u6295\u905e\u7b49\u3002\u4f46\u662f\u7576\u8cc7\u6599\u6536\u96c6\u70ba\u4e00\u4e32\u4ee3\u78bc\u800c\u975e\u4f7f\u7528\u8005\u8cc7\u6599\u6642\uff0c\u5e38\u5e38\u9019\u4e9b\u6578\u64da\u6700\u7d42\u90fd\u638c\u63e1\u5728 IT \u90e8\u9580\u4e2d\uff0c\u800c\u7121\u6cd5\u66f4\u52a0\u6709\u6548\u7684\u904b\u7528\u5728\u884c\u92b7\u7b56\u7565\u57f7\u884c\u3002<br \/>\n\u7d93\u7531 CDP \u80fd\u5920\u6574\u5408\u5305\u542b Email\u3001SNS\u3001\u5be6\u9ad4\u5546\u5e97\u6d88\u8cbb\u7d00\u9304\u7b49\u5404\u7ba1\u9053\u61c9\u7528\u5de5\u5177\u7684\u91cd\u8981\u6578\u64da\uff0c\u4ee5\u4f7f\u7528\u8005\u3001\u6d88\u8cbb\u8005\u70ba\u6838\u5fc3\u9032\u884c\u6578\u64da\u6574\u5408\uff0c\u4e0d\u4f46\u964d\u4f4e\u7684\u6578\u64da\u61c9\u7528\u9580\u6abb\uff0c\u66f4\u8b93\u9019\u4e9b\u5c0d\u71df\u6536\u6709\u5be6\u969b\u5e6b\u52a9\u7684\u73cd\u8cb4\u8cc7\u6599\u53ef\u4ee5\u904b\u7528\u5728\u884c\u92b7\u904b\u4f5c\u4e0a\u3002<br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-16390\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/customer-data-platform-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">\u672c\u5716\u5f15\u7528\u81ea\uff1a<a href=\"https:\/\/www.emailvendorselection.com\/customer-data-platform-cdp-evolution-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Vendor Selection<\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Martech%E6%99%82%E4%BB%A3%E4%B8%8B%E7%9A%84CDP%E6%87%89%E7%94%A8\"><\/span>Martech\u6642\u4ee3\u4e0b\u7684CDP\u61c9\u7528<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u884c\u92b7\u5de5\u5177\u773e\u591a\u7684\u74b0\u5883\u4e0b\uff0cCDP \u61c9\u7528\u5728\u7f8e\u570b\u5df2\u7d93\u662f\u4f01\u696d\u4e2d\u7684\u5e38\u898b\u6a21\u5f0f\uff0c\u6839\u64da\u8cc7\u6599\u7d71\u8a08\uff0c\u5728\u7f8e\u570b 50 \u4eba\u4ee5\u4e0b\u7684\u5c0f\u898f\u6a21\u4f01\u696d\u6703\u4f7f\u7528\u7d04 40 \u7a2e\u5de5\u5177\u4f86\u9032\u884c\u4e0d\u540c\u7ba1\u9053\u7684\u8cc7\u6599\u6536\u96c6\uff0c\u8d85\u904e\u5343\u4eba\u7684\u4f01\u696d\u5247\u9ad8\u9054 200 \u7a2e\u4ee5\u4e0a\uff0c\u4e5f\u8b93 CDP \u61c9\u7528\u5728\u8fd1\u5e74\u66f4\u53d7\u91cd\u8996\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u6211\u5011\u9700\u8981\u4f7f\u7528 Email \u767c\u9001\u5e73\u53f0\u4f86\u767c\u9001\u6703\u54e1\u4fe1\u4ef6\u3001\u7528\u5ee3\u544a\u6295\u653e\u5de5\u5177\u4f86\u9032\u884c\u5ee3\u544a\u6295\u653e\u3001\u5be6\u9ad4\u5e97\u8216\u5247\u4f7f\u7528 POS \u6a5f\u4f86\u8a18\u9304\u5ba2\u6236\u8cc7\u6599\u7b49\u3002\u4e00\u500b\u4f01\u696d\u8981\u80fd\u9054\u6210\u71df\u904b\u6210\u9577\u5fc5\u9808\u900f\u904e\u8a31\u591a\u5de5\u5177\u670d\u52d9\u4f86\u89e3\u6c7a\u554f\u984c\u3001\u6536\u96c6\u8cc7\u6599\uff0c\u7d93\u904e API \u4e32\u63a5\u9032\u5165 CDP \u9032\u884c\u6574\u5408\u5f8c\uff0c\u53ef\u4ee5\u8b93\u5f8c\u7e8c\u7684\u884c\u92b7\u624b\u6bb5\u66f4\u52a0\u7cbe\u6e96\uff0c\u6bcf\u4e00\u6b21\u7684\u884c\u92b7\u6210\u679c\u5247\u53c8\u6703\u56de\u5230 CDP \u4e2d\u9032\u884c\u6574\u5408\uff0c\u9054\u6210\u4e00\u500b\u6b63\u5411\u7684\u5faa\u74b0\u3002<br \/>\n2011 \u5e74\u7f8e\u570b\u63d0\u4f9b MarTech \u670d\u52d9\u7684\u516c\u53f8\u7d04 150 \u5bb6\uff0c\u4f46\u81f3 2019 \u5e74\u5df2\u7d93\u6210\u9577\u5230 7000 \u5bb6\uff0c\u4e0d\u4f46\u5de5\u5177\u670d\u52d9\u7684\u751f\u614b\u5708\u5df2\u7136\u6210\u719f\uff0c\u5728\u5e02\u5834\u6709\u8af8\u591a\u4e0d\u540c\u5de5\u5177\u51fa\u73fe\u7684\u60c5\u6cc1\u4e0b\uff0cCDP \u7684\u5be6\u969b\u904b\u7528\u4e5f\u5df2\u7d93\u662f\u884c\u92b7\u8da8\u52e2\u3002<br \/>\n\u76ee\u524d\u5728\u53f0\u7063\u7531 awoo \u63d0\u4f9b\u7684 nununi AI\u3001Email \u670d\u52d9\uff0c\u4e5f\u8207\u5176\u4ed6\u5e02\u5834\u884c\u92b7\u5de5\u5177\u8207\u71df\u904b\u5e73\u53f0\u9032\u884c\u6574\u5408\uff0c\u964d\u4f4e\u904e\u5f80\u884c\u92b7\u7b56\u7565\u4e2d\u56e0\u4eba\u70ba\u6c7a\u7b56\u800c\u9020\u6210\u7684\u5931\u8aa4\uff0c\u8b93\u884c\u92b7\u5167\u5bb9\u53ef\u4ee5\u767c\u63ee\u6700\u5927\u6548\u76ca\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Martech%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9AABM%E8%A1%8C%E9%8A%B7%E6%A8%A1%E5%BC%8F\"><\/span>Martech\u8da8\u52e2\u4e09\uff1aABM\u884c\u92b7\u6a21\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF_ABM_%E5%AE%A2%E6%88%B6%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f ABM \u5ba2\u6236\u7cbe\u6e96\u884c\u92b7\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ABM (Account Based Marketing) \u4e2d\u6587\u53c8\u7a31\u300c\u5ba2\u6236\u7cbe\u6e96\u884c\u92b7\u300d\u6307\u7684\u662f\u4f01\u696d\u91dd\u5c0d\u7279\u5b9a\u5927\u578b\u5ba2\u6236(\u5e33\u6236)\u9032\u884c\u92b7\u552e\u6642\u7684\u7cbe\u6e96\u884c\u92b7\u6a21\u5f0f\uff0c\u5728\u57f7\u884c\u7b56\u7565\u4e0a\u8207\u50b3\u7d71\u884c\u92b7\u6a21\u5f0f\u6700\u5927\u4e0d\u540c\u4e4b\u8655\u5728\u65bc\uff0cABM\u5f9e\u5df2\u77e5\u7684\u3001\u53ef\u638c\u63e1\u7684\u5ba2\u6236\u8cc7\u6599\u4e2d\uff0c\u7784\u6e96\u7279\u5b9a\u53ef\u5e36\u4f86\u9ad8\u6536\u76ca\u7684\u95dc\u9375\u5ba2\u6236\u9032\u884c\u6a23\u8c8c\u63cf\u7e6a\uff0c\u7d93\u904e\u6578\u64da\u5206\u6790\u8207\u884c\u70ba\u638c\u63e1\u5f8c\u62d3\u5c55\u51fa\u4e00\u4efd\u76f8\u540c\u6a23\u8c8c\u7684\u5ba2\u6236\u6e05\u55ae\uff0c\u518d\u91dd\u5c0d\u6e05\u55ae\u5167\u7684\u76ee\u6a19\u65cf\u7fa4\u9032\u884c\u884c\u92b7\u5167\u5bb9\u7684\u7522\u88fd\u8207\u7cbe\u6e96\u6295\u905e\uff0c\u9032\u800c\u63d0\u9ad8\u8f49\u55ae\u7387\u8207\u92b7\u552e\u6536\u76ca\u3002<br \/>\n\u9019\u7a2e\u505a\u6cd5\u63a8\u7ffb\u4e86\u904e\u53bb\u884c\u92b7\u90e8\u9580\u4ee5\u56fa\u5b9a\u7684\u884c\u92b7\u9810\u7b97\u76e1\u53ef\u80fd\u7684\u91dd\u5c0d\u5927\u773e\u9032\u884c\u6295\u905e\u7684\u6a21\u5f0f\uff0c\u6539\u4ee5\u5c07\u5ee3\u544a\u9810\u7b97\u76f4\u63a5\u82b1\u8cbb\u5728\u6700\u6709\u50f9\u503c\u7684\u5c11\u90e8\u5206\u5ba2\u6236\u8eab\u4e0a\u3002<br \/>\nB2B \u7522\u696d\u7531\u65bc\u5ba2\u6236\u76f8\u5c0d\u53ef\u7cbe\u6e96\u5730\u88ab\u5206\u6790\u8207\u91cf\u5316\uff0c\u6240\u4ee5\u88ab\u8a8d\u70ba\u6700\u9069\u7528 ABM \u884c\u92b7\u3002\u4f46\u5728\u6578\u64da\u61c9\u7528\u5ef6\u4f38\u8207\u6578\u4f4d\u6b77\u7a0b\u7d00\u9304\u6f38\u8da8\u5b8c\u6574\u7684\u60c5\u6cc1\u4e0b\uff0c\u90e8\u5206 B2C \u7522\u696d\u4e5f\u53ef\u900f\u904e\u7cbe\u6e96\u63cf\u7e6a\u7279\u5b9a\u9ad8\u6d88\u8cbb\u65cf\u7fa4\u6a23\u8c8c\u7684\u65b9\u5f0f\u4f86\u9054\u5230\u71df\u6536\u63d0\u5347\u7684\u76ee\u7684\u3002\u4f8b\u5982\u4f01\u696d\u900f\u904e\u7d93\u71df\u793e\u7fa4\u4e92\u52d5\u3001Email\u3001\u7db2\u7ad9\u5167\u5bb9\u7b49\uff0c\u91dd\u5c0d\u4f7f\u7528\u8005\u9032\u884c\u6578\u4f4d\u6b77\u7a0b\u7d00\u9304\u3001\u884c\u70ba\u8cc7\u6599\u56de\u6536\u8207\u500b\u4eba\u5316\u8b58\u5225\uff0c\u9032\u4e00\u6b65\u5206\u6790\u51fa\u9ad8\u6d88\u8cbb\u65cf\u7fa4\u6a23\u8c8c\uff0c\u91dd\u5c0d\u7279\u5b9a\u9ad8\u6d88\u8cbb\u65cf\u7fa4\u9032\u884c\u884c\u92b7\u624b\u6bb5\u7684\u5236\u5b9a\uff0c\u6709\u7b56\u7565\u5730\u63d0\u9ad8\u7cbe\u6e96\u5ba2\u6236\u7684\u6d88\u8cbb\u984d\u5ea6\u9054\u6210\u71df\u6536\u6210\u9577\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ABM%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E5%89%8D%E6%99%AF\"><\/span>ABM\u7cbe\u6e96\u884c\u92b7\u767c\u5c55\u73fe\u6cc1\u8207\u524d\u666f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7f8e\u570b\u8fd1\u5e74\u5df2\u7d93\u6709\u8a31\u591a\u4f01\u696d\u958b\u59cb\u5617\u8a66\u5c0e\u5165 ABM \u884c\u92b7\u6a21\u5f0f\uff0c\u4e5f\u958b\u59cb\u6709\u8a31\u591a\u5de5\u5177\u53ef\u4ee5\u66ff\u4f01\u696d\u9054\u6210\u5ba2\u6236\u5206\u6790\u8207\u7cbe\u6e96\u6295\u905e\u8cc7\u8a0a\u7684\u76ee\u7684\u3002\u5728\u9019\u5834\u6d3b\u52d5\u4e2d\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6709\u4e9b ABM 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