{"id":16397,"date":"2020-04-07T14:53:38","date_gmt":"2020-04-07T06:53:38","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16397"},"modified":"2024-09-18T11:51:26","modified_gmt":"2024-09-18T03:51:26","slug":"utm-autotagging","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/","title":{"rendered":"\u4f7f\u7528UTM\u53c3\u6578\u6216Google Ads\u81ea\u52d5\u6a19\u8a18\u8ffd\u8e64Google\u5ee3\u544a\u6210\u6548\uff0c\u54ea\u500b\u597d?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e0d\u8ad6\u662f\u81ea\u5df1\u64cd\u4f5c\u6216\u662f\u59d4\u7531\u4ee3\u7406\u5546\u64cd\u4f5c Google Ads\uff0c\u60f3\u900f\u904e Google Analytics \u6216\u662f\u7b2c\u4e09\u65b9\u6578\u64da\u5206\u6790\u8edf\u9ad4\u4f86\u8490\u96c6 Google Ads \u6240\u7522\u751f\u7684\u6d41\u91cf\u6578\u64da\uff0c\u7528\u4f86\u8a55\u4f30\u5ee3\u544a\u6210\u6548\u548c\u512a\u5316\u5ee3\u544a\uff0c\u5247\u5fc5\u9808\u501a\u8cf4 Google Ads \u81ea\u52d5\u6a19\u8a18\u6216\u662f\u5927\u5bb6\u8033\u719f\u80fd\u8a73\u7684 UTM \u53c3\u6578\u624b\u52d5\u6a19\u8a18\uff0c\u9019\u7bc7\u6587\u7ae0\u5c07\u4ecb\u7d39 Google Ads \u81ea\u52d5\u6a19\u8a18\u548c UTM \u53c3\u6578\u7684\u904b\u4f5c\u65b9\u5f0f\u3001\u5dee\u7570\u3001\u4f7f\u7528\u6642\u6a5f<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#UTM_%E5%8F%83%E6%95%B8%E6%89%8B%E5%8B%95%E6%A8%99%E8%A8%98\" >UTM \u53c3\u6578\u624b\u52d5\u6a19\u8a18<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#%E4%BB%80%E9%BA%BC%E6%98%AF_UTM_%E5%8F%83%E6%95%B8\" >\u4ec0\u9ebc\u662f UTM \u53c3\u6578 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#UTM_%E5%8F%83%E6%95%B8%E7%9A%84%E8%A8%AD%E7%BD%AE%E6%96%B9%E6%B3%95\" >UTM \u53c3\u6578\u7684\u8a2d\u7f6e\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\" >Google Ads \u81ea\u52d5\u6a19\u8a18<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#%E9%97%9C%E6%96%BC_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\" >\u95dc\u65bc Google Ads \u81ea\u52d5\u6a19\u8a18\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#%E5%85%89%E9%80%9F%E5%95%9F%E7%94%A8_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\" >\u5149\u901f\u555f\u7528 Google Ads \u81ea\u52d5\u6a19\u8a18\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#UTM_%E6%89%8B%E5%8B%95%E6%A8%99%E8%A8%98%E8%88%87_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98%E7%9A%84%E5%B7%AE%E7%95%B0%E3%80%81%E4%BD%BF%E7%94%A8%E6%99%82%E6%A9%9F\" >UTM \u624b\u52d5\u6a19\u8a18\u8207 Google Ads \u81ea\u52d5\u6a19\u8a18\u7684\u5dee\u7570\u3001\u4f7f\u7528\u6642\u6a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/#%E7%B8%BD%E7%B5%90\" >\u7e3d\u7d50<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"UTM_%E5%8F%83%E6%95%B8%E6%89%8B%E5%8B%95%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">UTM \u53c3\u6578\u624b\u52d5\u6a19\u8a18<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF_UTM_%E5%8F%83%E6%95%B8\"><\/span><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f UTM \u53c3\u6578 ?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">UTM \u53c3\u6578\u662f\u5e38\u898b\u7684\u6d41\u91cf\u8ffd\u8e64\u65b9\u5f0f\uff0c\u7531\u65bc Google Analytics \u4e2d\u7684\u6d41\u91cf\u5f80\u5f80\u4e0d\u5bb9\u6613\u8b58\u5225\uff0c\u56e0\u6b64UTM \u53c3\u6578\u4e3b\u8981\u88ab\u8a2d\u8a08\u4f86\u8ffd\u8e64\u6d41\u91cf\u7684\u4e94\u7a2e\u6a19\u6e96\u5143\u7d20\uff0c\u5206\u5225\u662f\u6d41\u91cf\u7684\u4f86\u6e90\u3001\u5a92\u4ecb\u3001\u540d\u7a31\u3001\u5167\u5bb9\u3001\u95dc\u9375\u5b57\uff0c\u8b93\u4f60\u80fd\u5920\u4ee5\u624b\u52d5\u8a2d\u5b9a\u53c3\u6578\u7684\u65b9\u5f0f\u4f86\u6307\u5b9a\u8981\u5c07\u6d41\u91cf\u6b78\u7d0d\u65bc\u4f55\u8655\uff0c\u85c9\u6b64\u8a73\u7d30\u5206\u6790\u5404\u7a2e\u6d41\u91cf\u7684\u6210\u6548\u3002<\/span><\/p>\n<div id=\"attachment_16408\" style=\"width: 1114px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16408\" class=\"size-full wp-image-16408\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/utm\u53c3\u6578.png\" alt=\"UTM \u7684\u5168\u540d\u662f Urchin Tracking Module\uff0c\u4f5c\u6cd5\u662f\u5c07\u539f\u672c\u7684\u7db2\u5740\u5f8c\u9762\u9023\u63a5\u4e00\u6bb5\u53c3\u6578\uff0c\u53ea\u8981\u9ede\u64ca\u5230\u5e36\u6709\u9019\u6bb5\u53c3\u6578\u7684\u9023\u7d50\uff0cGA \u90fd\u6703\u8a18\u9304\u5176\u4f86\u6e90\u8207\u5728\u7db2\u7ad9\u4e2d\u7684\u884c\u7232\" width=\"1104\" height=\"37\" \/><p id=\"caption-attachment-16408\" class=\"wp-caption-text\">UTM \u7684\u5168\u540d\u662f Urchin Tracking Module\uff0c\u4f5c\u6cd5\u662f\u5c07\u539f\u672c\u7684\u7db2\u5740\u5f8c\u9762\u9023\u63a5\u4e00\u6bb5\u53c3\u6578\uff0c\u53ea\u8981\u9ede\u64ca\u5230\u5e36\u6709\u9019\u6bb5\u53c3\u6578\u7684\u9023\u7d50\uff0cGA \u90fd\u6703\u8a18\u9304\u5176\u4f86\u6e90\u8207\u5728\u7db2\u7ad9\u4e2d\u7684\u884c\u7232<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"UTM_%E5%8F%83%E6%95%B8%E7%9A%84%E8%A8%AD%E7%BD%AE%E6%96%B9%E6%B3%95\"><\/span><span style=\"font-weight: 400;\">UTM \u53c3\u6578\u7684\u8a2d\u7f6e\u65b9\u6cd5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ef\u4ee5\u900f\u904e\u624b\u52d5\u5c07\u53c3\u6578\u9375\u5165\u81f3\u9054\u7db2\u9801\u7db2\u5740\u7684\u5f8c\u65b9\u4f86\u5b8c\u6210\u8a2d\u5b9a\uff0c\u4e0d\u904e\uff0c\u7531\u65bc\u9700\u8981\u9375\u5165\u7684\u5b57\u6578\u8f03\u591a\uff0c\u591a\u534a\u6703\u5efa\u8b70\u4f7f\u7528 <\/span><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UTM \u53c3\u6578\u7522\u751f\u5668<\/span><\/a><span style=\"font-weight: 400;\">\u4f86\u8a2d\u5b9a\uff0c\u6e1b\u5c11\u56e0\u624b\u52d5\u8f38\u5165\u6240\u7522\u751f\u7684\u932f\u8aa4\uff0c\u82e5\u662f\u4f7f\u7528\u5728 Google Ads \u5ee3\u544a\u4e2d\uff0c\u4e5f\u53ef\u4ee5\u85c9\u7531 Google Ads \u5ee3\u544a\u5e33\u6236\u4e2d\u7684<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7197008?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u8ffd\u8e64\u7bc4\u672c<\/span><\/a><span style=\"font-weight: 400;\">\u4f86\u9032\u884c\u8a2d\u7f6e\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">&gt; \u8a73\u76e1 UTM \u53c3\u6578\u7684\u8aaa\u660e\u8207\u8a2d\u5b9a\u65b9\u5f0f\uff0c\u63a8\u85a6\u53c3\u8003\u6b64\u7bc7\u6587\u7ae0 &lt;<a href=\"https:\/\/www.awoo.com.tw\/blog\/utm\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662fUTM\uff1f\u5982\u4f55\u4f7f\u7528UTM\u8ffd\u8e64\u6210\u6548\u3001\u6578\u64da\u8207\u6d41\u91cf\uff1f<\/a>&gt;\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">Google Ads \u81ea\u52d5\u6a19\u8a18<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BC_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">\u95dc\u65bc Google Ads \u81ea\u52d5\u6a19\u8a18\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads \u81ea\u52d5\u6a19\u8a18 (Google Ads Auto-tagging) \u662f\u7531 Google \u958b\u767c\uff0c\u5c08\u9580\u7528\u4f86\u8b93 GA \u80fd\u5920\u8490\u96c6 Google Ads \u5ee3\u544a\u7cfb\u5217\u6d41\u91cf\u7684\u6578\u64da\u8ffd\u8e64\u65b9\u5f0f\uff0c\u900f\u904e gclid \u53c3\u6578\u81ea\u52d5\u6a19\u8a18\u6240\u6709 Google Ads \u5ee3\u544a\u7cfb\u5217\u7684\u5230\u9054\u7db2\u9801\u7db2\u5740\uff0c\u8b93\u4f60\u80fd\u5920\u900f\u904e GA \u7372\u53d6\u3001\u5206\u6790\u6bd4\u4f7f\u7528 UTM \u53c3\u6578\u66f4\u8a73\u76e1\u548c\u8c50\u5bcc\u7684\u6578\u64da\u8cc7\u8a0a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%89%E9%80%9F%E5%95%9F%E7%94%A8_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">\u5149\u901f\u555f\u7528 Google Ads \u81ea\u52d5\u6a19\u8a18\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ea\u8981\u8f38\u5165\u539f\u59cb\u7684\u5230\u9054\u7db2\u9801\u7db2\u5740\uff0c\u4e00\u9375\u555f\u7528\u81ea\u52d5\u6a19\u8a18\u5f8c\uff0cgclid \u53c3\u6578\u4fbf\u6703\u81ea\u52d5\u52a0\u5165\u81f3\u5230\u9054\u7db2\u9801\u7db2\u5740\u4e2d\uff0c\u7701\u53bb\u4e86\u624b\u52d5\u9375\u5165\u8ffd\u8e64\u53c3\u6578\u7684\u6642\u9593\uff0c\u4e5f\u80fd\u907f\u514d\u624b\u52d5\u7f6e\u5165\u932f\u8aa4\u53c3\u6578\u7684\u60c5\u6cc1\u7522\u751f\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16404 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/Google-Ads-\u81ea\u52d5\u6a19\u8a18\u8a2d\u7f6e\u4f4d\u7f6e-1024x397.png\" alt=\"Google Ads \u81ea\u52d5\u6a19\u8a18\u555f\u7528\u4f4d\u7f6e-\u53ea\u9700\u6309\u4e00\u4e0b\u6309\u9215\uff0c\u5373\u53ef\u555f\u7528\u6216\u95dc\u9589\u81ea\u52d5\u6a19\u8a18\u529f\u80fd\u3002\" width=\"800\" height=\"310\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">Google Ads \u81ea\u52d5\u6a19\u8a18\u555f\u7528\u4f4d\u7f6e-\u53ea\u9700\u6309\u4e00\u4e0b\u6309\u9215\uff0c\u5373\u53ef\u555f\u7528\u6216\u95dc\u9589\u81ea\u52d5\u6a19\u8a18\u529f\u80fd\u3002<\/span><\/p>\n<div id=\"attachment_16410\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-16410\" class=\"wp-image-16410 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/glcid-1.png\" alt=\"gclid \u53c3\u6578 - \u5716\u70ba\u555f\u7528\u4e86\u81ea\u52d5\u6a19\u8a18\u7684 Google Ads \u5ee3\u544a\u5230\u9054\u7db2\u9801\u7684\u7db2\u5740\u5916\u89c0\uff0c\u201c=\u201d\u7b26\u865f\u5f8c\u7684\u4e82\u78bc\u662f\u5df2\u52a0\u5bc6\u7684\u6240\u6709\u8ddf\u8e2a\u6578\u64da\uff0c\u53ea\u6709 Google Analytics \u53ef\u4ee5\u7ffb\u8b6f\u6b64\u5b57\u7b26\u4e32\u3002\" width=\"791\" height=\"37\" \/><p id=\"caption-attachment-16410\" class=\"wp-caption-text\">gclid \u53c3\u6578 &#8211; \u5716\u70ba\u555f\u7528\u4e86\u81ea\u52d5\u6a19\u8a18\u7684 Google Ads \u5ee3\u544a\u5230\u9054\u7db2\u9801\u7684\u7db2\u5740\u5916\u89c0\uff0c\u201c=\u201d\u7b26\u865f\u5f8c\u7684\u4e82\u78bc\u662f\u5df2\u52a0\u5bc6\u7684\u6240\u6709\u8ddf\u8e2a\u6578\u64da\uff0c\u53ea\u6709 Google Analytics \u53ef\u4ee5\u7ffb\u8b6f\u6b64\u5b57\u7b26\u4e32\u3002<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"UTM_%E6%89%8B%E5%8B%95%E6%A8%99%E8%A8%98%E8%88%87_Google_Ads_%E8%87%AA%E5%8B%95%E6%A8%99%E8%A8%98%E7%9A%84%E5%B7%AE%E7%95%B0%E3%80%81%E4%BD%BF%E7%94%A8%E6%99%82%E6%A9%9F\"><\/span><span style=\"font-weight: 400;\">UTM \u624b\u52d5\u6a19\u8a18\u8207 Google Ads \u81ea\u52d5\u6a19\u8a18\u7684\u5dee\u7570\u3001\u4f7f\u7528\u6642\u6a5f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\"><table style=\"width: 720px; background-color: #ffffff; height: 776px;\">\n<tbody>\n<tr>\n<td style=\"width: 11.145%;\"><\/td>\n<td style=\"width: 38.9313%;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Ads \u81ea\u52d5\u6a19\u8a18<\/span><\/p>\n<\/td>\n<td style=\"width: 49.1603%;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">UTM \u53c3\u6578 &#8211; \u624b\u52d5\u6a19\u8a18<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 11.145%; text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u9069\u7528\u6578\u64da\u5206\u6790\u8edf\u9ad4<\/span><\/p>\n<\/td>\n<td style=\"width: 38.9313%;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Analytics \u5c08\u7528<\/span><\/p>\n<\/td>\n<td style=\"width: 49.1603%;\">\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Analytics\u3001Mixpanel\u3001Marketo\u3001<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5176\u4ed6\u80fd\u5920\u89e3\u6790\u548c\u8b80\u53d6 UTM \u53c3\u6578\u7684\u7b2c\u4e09\u65b9\u6578\u64da\u8edf\u9ad4<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 11.145%; text-align: center;\"><span style=\"font-weight: 400;\">\u53ef\u7372\u53d6\u7684\u6578\u64da\u7dad\u5ea6<\/span><\/td>\n<td style=\"width: 38.9313%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u6d41\u91cf\u4f86\u6e90<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u6d41\u91cf\u5a92\u4ecb<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u540d\u7a31<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u95dc\u9375\u5b57\u8a5e<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u67e5\u8a62\u5339\u914d\u985e\u578b (\u95dc\u9375\u5b57\u8207\u641c\u5c0b\u6642\u7684\u5be6\u969b\u5339\u914d\u65b9\u5f0f)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7fa4\u7d44 (\u8207\u95dc\u9375\u5b57\u3001\u5ee3\u544a\u7d20\u6750\u3001\u9ede\u64ca\u76f8\u95dc\u7684\u5ee3\u544a\u7fa4\u7d44)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6700\u7d42\u5230\u9054\u7db2\u5740 (Google Ads \u5ee3\u544a\u7684\u6700\u7d42\u5230\u9054\u7db2\u5740)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u683c\u5f0f (\u6587\u5b57\u3001\u591a\u5a92\u9ad4\u3001\u5f71\u7247\u5ee3\u544a)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u806f\u64ad\u7db2 (\u4f8b\u5982\u641c\u7d22\u806f\u64ad\u7db2\u6216\u591a\u5a92\u9ad4\u806f\u64ad\u7db2)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Ads \u5ba2\u6236 ID (Google Ads \u5e33\u865f\u7684\u7368\u4e00\u7121\u4e8c\u7684 10 \u78bc\u7de8\u865f)<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 49.1603%;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u6d41\u91cf\u4f86\u6e90<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u6d41\u91cf\u5a92\u4ecb<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u540d\u7a31<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u95dc\u9375\u5b57\u8a5e<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u5167\u5bb9<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u4e0a\u65b9\u6bd4\u8f03\u8868\u53ef\u898b\uff0c\u82e5\u5ee3\u544a\u6d41\u91cf\u50c5\u4f7f\u7528\u7b2c\u4e09\u65b9\u6578\u64da\u8edf\u9ad4\u8ffd\u8e64\uff0c\u800c\u4e0d\u662f\u4f7f\u7528 Google Analytics \u4f86\u9032\u884c\u6d41\u91cf\u76e3\u63a7\u548c\u8a55\u4f30\u6548\u76ca\uff0c\u624b\u52d5\u8a2d\u7f6e UTM \u53c3\u6578\u65bc\u5230\u9054\u7db2\u9801\u4e2d\uff0c\u5c07\u80fd\u5920\u5e6b\u52a9\u4f60\u9032\u884c\u6d41\u91cf\u6b78\u7d0d\u548c\u505a\u70ba\u512a\u5316\u4f9d\u64da\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800c\u5728\u50c5\u4f7f\u7528 Google Analytics \u7684\u8ffd\u8e64\u5ee3\u544a\u6d41\u91cf\u7684\u60c5\u6cc1\u4e0b\uff0c\u4f7f\u7528\u80fd\u5920\u5feb\u901f\u8a2d\u7f6e\u8ffd\u8e64\u4ee3\u78bc\u4e26\u7372\u53d6\u66f4\u591a\u6578\u64da\u6d1e\u898b\u7684 Google Ads \u81ea\u52d5\u6a19\u8a18\u7121\u7591\u662f\u6700\u4f73\u7684\u9078\u64c7\uff0c\u4e0d\u904e\uff0c\u81ea\u52d5\u6a19\u8a18\u6709\u4fb7\u9650\u6027\uff0c\u56e0\u70ba gclid \u53c3\u6578\u53ea\u6709 Google Analytics \u80fd\u5920\u5224\u8b80\u3002( \u555f\u7528\u81ea\u52d5\u6a19\u8a18\u7684\u540c\u6642\u4e5f\u5f37\u70c8\u5efa\u8b70\u5c07 Google Ads \u5e33\u6236\u548c Google Analytics \u9032\u884c\u4e32\u63a5\uff0c\u4ee5\u4fbf\u80fd\u5920\u900f\u904e Google Analytics \u4e2d\u7684 Google Ads \u5831\u8868\u7372\u53d6\u5ee3\u544a\u67b6\u69cb\u8cc7\u8a0a\u3002)<\/span><br \/>\n\u555f\u7528\u81ea\u52d5\u6a19\u8a18\u5f8c<span style=\"font-weight: 400;\">\uff0c\u53ef<\/span>\u5728\u4ee5\u4e0b GA \u5831\u8868\u4e2d\u7372\u5f97\u6bd4\u624b\u52d5\u6a19\u8a18\u66f4\u8a73\u76e1\u7684\u7dad\u5ea6\u6578\u64da\uff1a<\/p>\n<ul>\n<li>\u6642\u6bb5<\/li>\n<li>\u520a\u767b\u4f4d\u7f6e<\/li>\n<li>\u95dc\u9375\u5b57\u6392\u540d<\/li>\n<li>\u6307\u5b9a\u591a\u5a92\u9ad4\u5ee3\u544a\u806f\u64ad\u7db2<\/li>\n<li>\u5f71\u7247\u5ee3\u544a\u6d3b\u52d5<\/li>\n<li>\u8cfc\u7269\u5ee3\u544a\u6d3b\u52d5<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90\"><\/span><span style=\"font-weight: 400;\">\u7e3d\u7d50<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u5e0c\u671b\u6240\u6709\u5ee3\u544a\u90fd\u4f7f\u7528\u4e0d\u540c\u7684\u5206\u6790\u5de5\u5177\u8edf\u9ad4\uff0c\u4e26\u78ba\u5b9a\u4e0d\u6703\u4f7f\u7528 Google Analytics \u4f86\u7372\u5f97\u512a\u5316\u5ee3\u544a\u7684\u6578\u64da\uff0c\u5728\u6b64\u60c5\u6cc1\u4e0b\u4f7f\u7528 UTM \u53c3\u6578\u5c07\u80fd\u6709\u6548\u7684\u5354\u52a9\u4f60\u6b78\u7d0d\u5ee3\u544a\u6d41\u91cf\u4ee5\u512a\u5316\u5ee3\u544a\uff0c\u800c\u5728\u540c\u6642\u4f7f\u7528 Google Ads \u548c Google Analytics \u7684\u60c5\u6cc1\u4e0b\uff0c\u4f7f\u7528 Google Ads \u81ea\u52d5\u6a19\u8a18\uff0c\u4fbf\u80fd\u5354\u52a9\u4f60\u5728\u66f4\u6709\u6548\u7387\u7684\u60c5\u6cc1\u4e0b\u7372\u53d6\u6bd4 UTM \u53c3\u6578\u66f4\u8c50\u5bcc\u7684\u6578\u64da\uff0c\u9019\u4e5f\u662f Google \u63d0\u9ad8\u4f7f\u7528\u8005\u5c0d\u5176\u6240\u63a8\u51fa\u7684\u7cfb\u5217\u5de5\u5177\u4f7f\u7528\u9ecf\u8457\u5ea6\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002<\/span><br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/ads-attribution-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5206\u6790\u5ee3\u544a\u6210\u6548\uff1f\u5f9eGoogle Ads\u6b78\u56e0\u6a21\u5f0f\u770b\u54ea\u4e9b\u95dc\u9375\u5b57\u6709\u8f49\u63db<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-guideline\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u5165\u9580\u5b8c\u6574\u653b\u7565\uff0c\u4e00\u7bc7\u77ad\u89e3\u5e38\u898b\u5ee3\u544a\u683c\u5f0f\u8207\u6295\u653e\u7b56\u7565<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics-for-owner\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u627e\u51fa\u95dc\u9375\u6d1e\u5bdf\uff0c\u5ee3\u544a\u4e3b\u5fc5\u770b\u7684Google Analytics\u4e09\u5927\u5831\u8868<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0d\u8ad6\u662f\u81ea\u5df1\u64cd\u4f5c\u6216\u662f\u59d4\u7531\u4ee3\u7406\u5546\u64cd\u4f5c Google Ads\uff0c\u60f3\u900f\u904e Google Analytics \u6216\u662f\u7b2c\u4e09\u65b9\u6578 [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484],"tags":[],"class_list":["post-16397","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4f7f\u7528UTM\u53c3\u6578\u6216Google Ads\u81ea\u52d5\u6a19\u8a18\u8ffd\u8e64Google\u5ee3\u544a\u6210\u6548\uff0c\u54ea\u500b\u597d? - awoo<\/title>\n<meta name=\"description\" content=\"\u4e0d\u8ad6\u662f\u81ea\u5df1\u6295\u653eGoogle\u5ee3\u544a\u6216\u662f\u59d4\u7531\u4ee3\u7406\u5546\u64cd\u4f5c\uff0c\u90fd\u6703\u60f3\u900f\u904e Google Analytics (GA) \u6216\u662f\u7b2c\u4e09\u65b9\u6578\u64da\u5206\u6790\u8edf\u9ad4\u4f86\u8490\u96c6 Google Ads \u6240\u7522\u751f\u7684\u6d41\u91cf\u6578\u64da\uff0c\u4f86\u8a55\u4f30\u5ee3\u544a\u982d\u653e\u6210\u6548\u548c\u8f49\u63db\u7387\u3002\u82e5\u662f\u60f3\u5206\u6790Google Ads\u7684\u5ee3\u544a\u6210\u6548\uff0c\u5247\u5fc5\u9808\u501a\u8cf4 Google Ads \u81ea\u52d5\u6a19\u8a18\u6216\u5927\u5bb6\u8033\u719f\u80fd\u8a73\u7684 UTM \u53c3\u6578\u624b\u52d5\u6a19\u8a18\uff0c\u9019\u5169\u7a2e\u6a19\u8a18\u65b9\u5f0f\u6709\u54ea\u4e9b\u5dee\u5225\u8207\u7279\u8272\uff0c\u5c07\u900f\u904e\u9019\u7bc7\u6587\u7ae0\u4f86\u4ecb\u7d39\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/utm-autotagging\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4f7f\u7528UTM\u53c3\u6578\u6216Google Ads\u81ea\u52d5\u6a19\u8a18\u8ffd\u8e64Google\u5ee3\u544a\u6210\u6548\uff0c\u54ea\u500b\u597d? - awoo\" \/>\n<meta property=\"og:description\" content=\"\u4e0d\u8ad6\u662f\u81ea\u5df1\u6295\u653eGoogle\u5ee3\u544a\u6216\u662f\u59d4\u7531\u4ee3\u7406\u5546\u64cd\u4f5c\uff0c\u90fd\u6703\u60f3\u900f\u904e Google Analytics (GA) \u6216\u662f\u7b2c\u4e09\u65b9\u6578\u64da\u5206\u6790\u8edf\u9ad4\u4f86\u8490\u96c6 Google Ads \u6240\u7522\u751f\u7684\u6d41\u91cf\u6578\u64da\uff0c\u4f86\u8a55\u4f30\u5ee3\u544a\u982d\u653e\u6210\u6548\u548c\u8f49\u63db\u7387\u3002\u82e5\u662f\u60f3\u5206\u6790Google Ads\u7684\u5ee3\u544a\u6210\u6548\uff0c\u5247\u5fc5\u9808\u501a\u8cf4 Google Ads 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