{"id":16427,"date":"2020-03-16T18:28:45","date_gmt":"2020-03-16T10:28:45","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16427"},"modified":"2024-09-18T12:01:51","modified_gmt":"2024-09-18T04:01:51","slug":"2020-ads-martech-nununi","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/","title":{"rendered":"2020 \u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\uff1a\u62d2\u7d55\u52a3\u8cea\u5ee3\u544a\uff0c\u7d50\u5408Martech AI\u61c9\u7528\u8fce\u4f86\u4e0b\u4e00\u500b\u5ee3\u544a\u6625\u5929"},"content":{"rendered":"<p>\u6539\u5584\u5ee3\u544a\u806f\u76df\uff08<a href=\"https:\/\/www.betterads.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coalition for Better Ads<\/a>\uff09\u900f\u904e\u8207\u5168\u7403\u5ee3\u544a\u6295\u653e 70% \u7684\u570b\u5bb6\u4e2d\u3001\u8d85\u904e 66,000 \u4f7f\u7528\u8005\u7684<a href=\"https:\/\/www.betterads.org\/standards\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67e5<\/a>\uff0c\u6b78\u7d0d\u51fa 12 \u7a2e\u5177\u4fb5\u5165\u6027\u3001\u60f1\u4eba\u7684\u5ee3\u544a\u985e\u578b\uff0c\u800c Google Chorme \u91dd\u5c0d\u5168\u7403\u7db2\u9801\u4e5f\u9075\u5faa\u6b64\u5ee3\u544a\u9ad4\u9a57\u6a19\u6e96\uff0c\u963b\u64cb\u5f48\u51fa\u5f0f\u5ee3\u544a\u3001\u884c\u52d5\u677f\u63d2\u9801\u5f0f\u5ee3\u544a\u7b49\u5e72\u64fe\u7528\u6236\u7684\u5ee3\u544a\u985e\u578b\uff0c\u5176\u4e2d\u4e5f\u5305\u62ec Google \u81ea\u5bb6\u7684 Adsense \u6240\u63d0\u4f9b\u7684\u5167\u5bb9\uff0c\u4efb\u4f55\u964d\u4f4e\u4f7f\u7528\u8005\u9ad4\u9a57\u7684\u5167\u5bb9\u7686\u6703\u906d\u5230\u79fb\u9664\uff0c\u7121\u6cd5\u5f9e\u5c55\u793a\u5ee3\u544a\u4f86\u7372\u5229\u3002<br \/>\n\u9664\u4e86 Netflix\u3001Spotify \u5404\u5f0f\u5f71\u97f3\u4e32\u6d41\u5e73\u53f0\u65e9\u8f49\u5411\u7121\u5ee3\u544a\u8a02\u95b1\u5236\u30012019 Youtube \u4e5f\u63a8\u51fa Premium \u53bb\u9664\u5ee3\u544a\u7684\u8a02\u95b1\u670d\u52d9\uff0c\u4e0d\u7981\u8b93\u4eba\u61f7\u7591\uff1a\u300c2020 \u5e74\u7684\u73fe\u5728\uff0c\u7db2\u8def\u5ee3\u544a\u9084\u6709\u6548\u55ce\uff1f\u300d\u9019\u7bc7\u5c31\u5c07\u63a2\u8a0e 2020 \u5e74\u5ee3\u544a\u73fe\u6cc1\u8207\u672a\u4f86 Martech-Ad \u7d50\u5408\u7684\u8da8\u52e2\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/#%E7%B6%B2%E8%B7%AF%E5%BB%A3%E5%91%8A%E5%8D%B3%E5%B0%87%E8%BF%8E%E4%BE%86%E6%9C%AB%E6%97%A5%EF%BC%9F\" >\u7db2\u8def\u5ee3\u544a\u5373\u5c07\u8fce\u4f86\u672b\u65e5\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/#Martech%E7%9A%84%E5%B4%9B%E8%B5%B7%EF%BC%9A%E7%B5%90%E5%90%88_AI_%E5%89%B5%E9%80%A0%E6%9B%B4%E5%A4%9A%E8%A1%8C%E9%8A%B7%E5%83%B9%E5%80%BC\" >Martech\u7684\u5d1b\u8d77\uff1a\u7d50\u5408 AI \u5275\u9020\u66f4\u591a\u884c\u92b7\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/#Martech_AI_%E4%B8%8B%E7%9A%84%E5%BB%A3%E5%91%8A%E6%99%82%E4%BB%A3\" >Martech AI \u4e0b\u7684\u5ee3\u544a\u6642\u4ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/#MartechAI%E9%A9%85%E5%8B%95%E6%95%B8%E6%93%9A%E5%BA%AB%EF%BC%8C%E6%8F%90%E4%BE%9B%E5%AE%A2%E8%A3%BD%E5%8C%96%E8%A1%8C%E9%8A%B7%E9%AB%94%E9%A9%97\" >Martech+AI\u9a45\u52d5\u6578\u64da\u5eab\uff0c\u63d0\u4f9b\u5ba2\u88fd\u5316\u884c\u92b7\u9ad4\u9a57<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E8%B7%AF%E5%BB%A3%E5%91%8A%E5%8D%B3%E5%B0%87%E8%BF%8E%E4%BE%86%E6%9C%AB%E6%97%A5%EF%BC%9F\"><\/span>\u7db2\u8def\u5ee3\u544a\u5373\u5c07\u8fce\u4f86\u672b\u65e5\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u76ee\u524d\u5168\u7403\u5e74\u652f\u51fa\u7a81\u7834 6,000 \u5104\u7f8e\u5143\u7684\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u5e02\u5834\u4f86\u770b\uff0c\u9019\u500b\u7b54\u6848\u662f\u7121\u5eb8\u7f6e\u7591\u7684\u3002\u300c2020 \u5e74\u8fce\u4f86\u7684\u4e26\u975e\u662f\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u7684\u672b\u65e5\uff0c\u800c\u662f\u4e00\u500b\u62d2\u7d55\u52a3\u8cea\u5ee3\u544a\u7684\u6642\u4ee3\u3002\u300d<br \/>\n\u8d85\u904e 7 \u5104\u53f0\u88dd\u7f6e\u5b89\u88dd\u4e86\u5ee3\u544a\u5c01\u9396\u8edf\u9ad4\u53ea\u70ba\u963b\u64cb\u8207\u81ea\u8eab\u7121\u95dc\u3001\u964d\u4f4e\u7db2\u9801\u700f\u89bd\u9ad4\u9a57\u3001\u751a\u81f3\u611f\u5230\u5192\u72af\u7684\u52a3\u8cea\u5ee3\u544a\uff0c\u9019\u4ee4\u6bcf\u500b\u5ee3\u544a\u4e3b\u50b7\u900f\u8166\u7b4b\uff0c\u7a76\u7adf\u672a\u4f86\u8a72\u5982\u4f55\u8b93\u81ea\u5bb6\u7684\u7522\u54c1\u8207\u670d\u52d9\u3001\u900f\u904e\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u89f8\u53ca\u5168\u4e16\u754c\u5462\uff1fMartech\uff0c\u6b63\u662f\u73fe\u4eca\u7db2\u8def\u884c\u92b7\u7684\u9748\u85e5\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/technews.tw\/2019\/01\/11\/chrome-ad-blocker-will-go-global-on-july-9\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chrome \u700f\u89bd\u5668\u64f4\u5927\u5c01\u9396\u5168\u7403\u52a3\u8cea\u5ee3\u544a\uff0c\u5f48\u51fa\u5f0f\u3001\u63d2\u9801\u5f0f\u5ee3\u544a\u5c07\u906d\u963b\u64cb<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Martech%E7%9A%84%E5%B4%9B%E8%B5%B7%EF%BC%9A%E7%B5%90%E5%90%88_AI_%E5%89%B5%E9%80%A0%E6%9B%B4%E5%A4%9A%E8%A1%8C%E9%8A%B7%E5%83%B9%E5%80%BC\"><\/span>Martech\u7684\u5d1b\u8d77\uff1a\u7d50\u5408 AI \u5275\u9020\u66f4\u591a\u884c\u92b7\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Martech \u7684\u6982\u5ff5\u65e9\u81ea 2011 \u5e74\u65bc\u5e02\u5834\u840c\u82bd\uff0c\u800c\u96a8\u8457\u5168\u7403\u5927\u5927\u5c0f\u904d\u5730\u958b\u82b1\u7684 Martech \u516c\u53f8\u9678\u7e8c\u554f\u4e16\uff0c\u8aaa\u660e 2020 \u5e02\u5834\u5c0d Martech \u7684\u4f9d\u8cf4\u4ecd\u6301\u7e8c\u6210\u9577\u3002<br \/>\n\u81f3\u65bc Martech \u7684\u5b9a\u7fa9\u8207\u4ecb\u7d39\u6642\u81f3\u4eca\u65e5\u5df2\u6210\u8001\u751f\u5e38\u8ac7\uff0c\u76ee\u524d\u7db2\u8def\u4e0a\u4e5f\u6709\u975e\u5e38\u591a\u7684\u8cc7\u6e90\u53ef\u4ee5\u53c3\u95b1\u6545\u4e0d\u591a\u52a0\u6b64\u8d05\u8ff0\u3002\u5728\u4e86\u89e3\u5e02\u5834\u64c1\u62b1 Martech \u7684\u539f\u56e0\u5f8c\uff0c\u8a31\u591a\u4eba\u6703\u554f\u7b2c\u4e8c\u500b\u554f\u984c\uff1a<br \/>\n\u300c\u5e02\u9762\u4e0a\u7684 Martech \u516c\u53f8\/\u7522\u54c1\u7433\u746f\u6eff\u76ee\uff0c\u53c8\u8a72\u5982\u4f55\u9078\u64c7\uff1f\u300d<br \/>\n\u5728\u65e9\u671f\uff0c\u4f01\u696d\u4f7f\u7528\u8005\u6bcf\u5929\u90fd\u88ab\u300c\u773e\u591a\u5a92\u9ad4\u5e73\u53f0\u6578\u64da\u9700\u82b1\u8cbb\u984d\u5916\u6642\u9593\u8207\u4eba\u529b\u6574\u7406\u300d\u6240\u82e6\uff0c\u7b2c\u4e00\u4ee3\u7684 Martech \u7522\u54c1\u5373\u4ee5\u300c\u6578\u64da\u6574\u5408\u300d\u70ba\u6838\u5fc3\uff0c\u6253\u7834\u5404\u5a92\u9ad4\u9593\u7684\u85e9\u7c6c\u3001\u5f37\u8abf\u50c5\u7528\u4e00\u500b\u5f8c\u53f0\u5c31\u80fd\u8f15\u9b06\u67e5\u770b\u591a\u65b9\u6578\u64da\u8207\u5feb\u901f\u5206\u6790\uff0c\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u597d\u7684\u6548\u7387\u3002<br \/>\n\u6642\u81f3 2020 \u7684\u4eca\u5929\uff0c\u7576\u6578\u64da\u6574\u5408\u5df2\u975e\u96e3\u4e8b\u6642\uff0c\u5982\u4f55\u7528\u9019\u4e9b\u6578\u64da\u5275\u9020\u66f4\u591a\u7684\u50f9\u503c\uff0c\u5c31\u662f Martech \u767c\u5c55\u7684\u4e0b\u4e00\u6b65\uff0d AI\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/2020-martech-edm-tigerfly\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662fMartech\uff1f2020 Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Martech_AI_%E4%B8%8B%E7%9A%84%E5%BB%A3%E5%91%8A%E6%99%82%E4%BB%A3\"><\/span>Martech AI \u4e0b\u7684\u5ee3\u544a\u6642\u4ee3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5168\u7403\u6700\u5177\u6b0a\u5a01\u7684 IT \u7814\u7a76\u8207\u9867\u554f\u516c\u53f8 Gartner \u900f\u6f0f\uff0c\u5168\u7403\u5df2\u6709 30% \u7684\u516c\u53f8\u5c07 AI \u904b\u7528\u65bc\u92b7\u552e\u6d41\u7a0b\u4e2d\uff0c\u8209\u51e1\uff1a<\/p>\n<ol>\n<li>\u8b93 AI \u5b78\u7fd2\u904e\u5f80\u7a4d\u7d2f\u7684\u6578\u64da\uff0c\u6d1e\u5bdf\u4f7f\u7528\u8005\u68c4\u6a19\u8207\u8df3\u8f49\u7684\u539f\u56e0 (\u50f9\u683c\u592a\u9ad8\u6291\u6216\u662f\u984f\u8272\u4e0d\u559c\u6b61)\uff0c\u78ba\u5b9a\u4ed6\u5011\u70ba\u4ec0\u9ebc\u5931\u53bb\u8208\u8da3\uff0c\u66f4\u80fd\u4fee\u6b63\u71df\u92b7\u7b56\u7565\u8207\u7522\u54c1\u7814\u767c\u65b9\u5411\u3002<\/li>\n<li>\u4f7f\u7528 AI \u548c\u5716\u50cf\u8b58\u5225\u4f7f\u7528\u8005\u611f\u8208\u8da3\u7684\u6700\u4f73\u95dc\u9375\u5b57\uff0c\u518d\u7528\u9019\u4e9b\u6700\u4f73\u95dc\u9375\u5b57\u63a8\u64ad\u7b26\u5408\u4f7f\u7528\u8005\u559c\u597d\u7684\u5f71\u97f3\u5167\u5bb9\u6216\u7522\u54c1\u8cc7\u8a0a\uff0c\u63d0\u5347\u8f49\u63db\u6548\u7387\u3002<\/li>\n<li>AI \u900f\u904e\u904e\u5f80\u9f90\u5927\u7684\u6578\u64da\u904b\u7b97\u51fa\u9810\u6e2c\u7684\u5e02\u5834\u51fa\u50f9\u8207\u6210\u672c\uff0c\u8b93\u4f60\u4e0d\u7528\u518d\u5fcd\u53d7\u6f2b\u9577\u7684 A\/B \u6e2c\u8a66\u8207\u4e0d\u5fc5\u8981\u7684\u6e2c\u8a66\u8cbb\u7528 ( Google Ads \u4e2d\u8a31\u591a\u81ea\u52d5\u51fa\u50f9\u8207\u6d41\u91cf\u9810\u6e2c\u5de5\u5177\u5c31\u662f\u6700\u597d\u7684\u4f8b\u5b50)<\/li>\n<li>AI \u900f\u904e\u5c0d\u6bcf\u500b\u4f7f\u7528\u8005\u7684\u4e86\u89e3\u63d0\u4f9b\u9ad8\u5ea6\u5ba2\u88fd\u5316\u7684\u7522\u54c1\u5167\u5bb9\uff0c\u63d0\u9ad8\u8cfc\u7269\u9ad4\u9a57\u8207\u6d88\u8cbb\u610f\u9858\u3002<\/li>\n<\/ol>\n<p>( Martech AI \u9084\u6709\u66f4\u591a\u95dc\u65bc\u6578\u64da\u7ba1\u7406\u3001\u6280\u8853\u7814\u767c\u7b49\u9818\u57df\u7684\u61c9\u7528\uff0c\u53ef\u53c3\u95b1<a href=\"https:\/\/merlinone.com\/ai-in-martech\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6b64\u6587\u7ae0<\/a>)<br \/>\n\u8209\u51e1\u4e16\u754c\u4e0a\u5982 Google\u3001Adobe\u3001The Trade Desk \u7b49 Martech \u9f8d\u982d\u4ed6\u5011\u7684\u7522\u54c1\u80fd\u6301\u7e8c\u9032\u6b65\u4e26\u4e0d\u65b7\u58ef\u5927\u7684\u95dc\u9375\u5728\u65bc\u300c\u4ee5AI\u70ba\u6838\u5fc3\u9a45\u52d5\u6578\u64da\u3001\u4ee5\u53d7\u773e\u70ba\u672c\u63a8\u52d5\u5ba2\u88fd\u5316\u884c\u92b7\u300d\uff0c\u5be6\u969b\u61c9\u7528\u6709\uff1a<\/p>\n<ul>\n<li>Google \u7684 <a href=\"https:\/\/cloud.google.com\/recommendations\">Recommendations AI<\/a> \u7684\u4f7f\u7528\u8005\u5206\u6790\u8207\u8a08\u7b97\u63d0\u4f9b\u5171\u7b26\u5408\u4f7f\u7528\u8005\u54c1\u5473\u8207\u559c\u597d\u7684\u63a8\u85a6\u5167\u5bb9\uff0c\u8d0f\u5f97\u54c1\u724c\u4fe1\u4efb\u8207\u5f37\u5316\u5fe0\u8aa0\u5ea6\u3001\u9810\u671f\u80fd\u8b93\u4f60\u7522\u54c1\u7684\u8f49\u63db\u63d0\u9ad8 40%\u3001\u6536\u76ca\u63d0\u5347 50%\u3002<\/li>\n<li>Adobe \u7684 <a href=\"https:\/\/www.adobe.com\/tw\/sensei.html\">Sensei<\/a> \u80fd\u4f9d\u64da\u6b78\u56e0\u3001\u5dee\u7570\u548c\u8f49\u63db\u56e0\u7d20\u9810\u6e2c\u5ba2\u6236\u884c\u70ba\uff0c\u70ba\u6bcf\u500b\u53d7\u773e\u6253\u9020\u4e00\u5c0d\u4e00\u7684\u5ba2\u88fd\u884c\u92b7\u9ad4\u9a57\uff0c\u5e6b\u4f01\u696d\u5be6\u73fe ROI 224% \u7684\u6210\u9577\u3002<\/li>\n<li>The Trade Desk \u4ee5 AI\uff0d<a href=\"https:\/\/www.thetradedesk.com\/products\/koa-artificial-intelligence\">Koa<\/a> \u4f5c\u70ba\u6280\u8853\u6838\u5fc3\uff0c\u6383\u63cf\u9f90\u5927\u6578\u64da\u5eab\u4e2d\u5404\u500b\u5a92\u9ad4\u7684\u5ee3\u544a\u6e20\u9053(\u6bcf\u79d2\u6383\u63cf900\u842c\u500b\u66dd\u5149\u7248\u9762)\u900f\u904e\u65d7\u4e0b\u7684 Planner \u5de5\u5177\u63d0\u4f9b\u6700\u4f73\u7684\u5ee3\u544a\u6e20\u9053\u5206\u6790\u8207\u9810\u7b97\/\u51fa\u50f9\u5efa\u8b70\uff0c\u7121\u9700\u7d93\u6b77\u591a\u6b21A\/B\u6e2c\u8a66\u5373\u53ef\uff0c\u8b93\u4f01\u696d\u7701\u4e0b\u4e86\u7121\u6578\u7684\u6e2c\u8a66\u6642\u9593\u8207\u7121\u610f\u7fa9\u7684\u82b1\u8cbb\uff1b\u800c\u65bc\u5ee3\u544a\u6295\u653e\u671f\u9593\uff0cKoa \u4e5f\u6703\u65bc Megagon ( The Trade Desk \u65d7\u4e0b\u7684\u5ee3\u544a\u6295\u653e\u5de5\u5177)\u4e2d\u5206\u6790\u5e02\u5834\u7684\u7af6\u6a19\u50f9\u683c\u4e26\u63d0\u51fa\u6700\u4f73\u51fa\u50f9\uff0c\u8b93\u4f60\u6c38\u9060\u4e0d\u6703\u4ed8\u51fa\u9ad8\u65bc\u5e02\u5834\u884c\u60c5\u7684\u6210\u672c\u3002<\/li>\n<\/ul>\n<p>\u9019\u4e00\u9023\u4e32\u7531 AI \u9a45\u52d5\u7684\u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\uff0c\u4e5f\u5373\u8c61\u5fb5\u8457\u63a5\u4e0b\u4f86\u5168\u7403\u7684 Martech \u5fc5\u7136\u7684\u767c\u5c55\u8da8\u52e2\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MartechAI%E9%A9%85%E5%8B%95%E6%95%B8%E6%93%9A%E5%BA%AB%EF%BC%8C%E6%8F%90%E4%BE%9B%E5%AE%A2%E8%A3%BD%E5%8C%96%E8%A1%8C%E9%8A%B7%E9%AB%94%E9%A9%97\"><\/span>Martech+AI\u9a45\u52d5\u6578\u64da\u5eab\uff0c\u63d0\u4f9b\u5ba2\u88fd\u5316\u884c\u92b7\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Martech \u7522\u54c1\u900f\u904e\u7528 AI \u9a45\u52d5\u6578\u64da\u5eab\u904b\u7b97\u51fa\u9ad8\u50f9\u503c\u7684\u5ba2\u6236\u8f2a\u5ed3\u3001\u6536\u650f\u5e02\u5834\u53cd\u994b\u63d0\u51fa\u6700\u4f73\u5ee3\u544a\u6e20\u9053\uff0c\u70ba\u6bcf\u500b\u5ba2\u6236\u63d0\u4f9b\u5ba2\u88fd\u5316\u7684\u884c\u92b7\u9ad4\u9a57\u3001\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u9ad8\u6548\u7684\u8f49\u63db\u3002\u81f3\u65bc awoo \u4e5f\u63a8\u51fa Martech \u7522\u54c1\uff0d<a href=\"https:\/\/www.awoo.com.tw\/ai-seo\/\">nununi <\/a><a href=\"https:\/\/www.awoo.com.tw\/ai-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">(\u5df2\u66f4\u540d\u70ba\u63a8\u85a6\u5f15\u64ce)<\/a>\uff0c\u900f\u904e nununi AI \u667a\u80fd\u6a19\u7c64\u7cfb\u7d71\uff0c\u6253\u9020\u96fb\u5546\u7684\u5168\u884c\u92b7\u670d\u52d9\uff0c\u5728\u7372\u53d6\u65b0\u5ba2\u3001\u7ad9\u5167\u8f49\u63db\u53ca\u518d\u884c\u92b7\u4e0a\u63d0\u5347\u5354\u52a9\u5ba2\u6236\u7406\u89e3\u6d88\u8cbb\u8005\u8cfc\u7269\u60c5\u5883\uff0c\u627e\u51fa\u7b26\u5408\u4f7f\u7528\u8005\u60c5\u5883\u9700\u6c42\u7684\u5546\u54c1\uff0c\u4e26\u7d50\u5408\u7db2\u7ad9\u5546\u54c1\u63a8\u85a6\u3001Email \u518d\u884c\u92b7\u3001SEM \u7b49\u4e0d\u540c\u7684\u884c\u92b7\u5de5\u5177\uff0c\u50b3\u905e\u66f4\u6df1\u5165\u3001\u5b8c\u6574\u7684\u5546\u54c1\u63a8\u85a6\u8a0a\u606f\uff0c\u9032\u800c\u63d0\u9ad8\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\u3001\u91d1\u984d\u8207\u983b\u7387\u3002<br \/>\n\u5118\u7ba1\u5728\u570b\u5916 Martech \u5df2\u7d93\u767c\u5c55\u76f8\u7576\u6210\u719f\uff0c\u4eca\u5e74\u4ecd\u662f Martech \u7522\u54c1\u767e\u82b1\u9f4a\u653e\u7684\u4e00\u5e74\uff1b\u7121\u8ad6\u898f\u6a21\u5927\u5c0f\u3001\u80fd\u5728\u884c\u92b7\u79d1\u6280\u4e0a\u8207\u6642\u4ff1\u9032\u7684\u4f01\u696d\u7d42\u5c07\u6210\u70ba\u5e02\u5834\u4e0a\u7684\u8d0f\u5bb6\u3002\u56de\u9867\u53f0\u7063\u5e02\u5834\uff0cMartech \u7684\u8cc7\u8a0a\u96d6\u5df2\u666e\u53ca\uff0c\u4f46\u5be6\u969b\u4f7f\u7528\u884c\u4e26\u9054\u5230\u6210\u529f\u7684\u4f01\u696d\u5c48\u6307\u53ef\u6578\uff0c\u4e0d\u59a8\u73fe\u5728\u958b\u59cb\u8e0f\u51fa\u884c\u92b7\u79d1\u6280\u7684\u7b2c\u4e00\u6b65\uff0c\u9078\u64c7\u4e00\u500b\u9069\u5408\u81ea\u8eab\u4f01\u696d\u7684 Martech \u7522\u54c1\u5427\uff01\u99ac\u4e0a\u77ad\u89e3<a href=\"https:\/\/www.awoo.com.tw\/ai-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"> nununi \u8d85\u7d1a\u96fb\u5546\u92b7\u552e\u670d\u52d9<\/a><a href=\"https:\/\/www.awoo.com.tw\/ai-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">(\u5df2\u66f4\u540d\u70ba\u63a8\u85a6\u5f15\u64ce)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6539\u5584\u5ee3\u544a\u806f\u76df\uff08Coalition for Better Ads\uff09\u900f\u904e\u8207\u5168\u7403\u5ee3\u544a\u6295\u653e 70% \u7684\u570b\u5bb6\u4e2d\u3001\u8d85\u904e 6 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484,486,487],"tags":[],"class_list":["post-16427","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads","category-youtube-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2020 \u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\uff1a\u62d2\u7d55\u52a3\u8cea\u5ee3\u544a\uff0c\u7d50\u5408Martech AI\u61c9\u7528\u8fce\u4f86\u4e0b\u4e00\u500b\u5ee3\u544a\u6625\u5929 - awoo<\/title>\n<meta name=\"description\" content=\"\u76ee\u524d\u5168\u7403\u6709\u8d85\u904e 7 \u5104\u53f0\u88dd\u7f6e\u5b89\u88dd\u4e86\u5ee3\u544a\u5c01\u9396\u8edf\u9ad4\u53ea\u70ba\u963b\u64cb\u8207\u81ea\u8eab\u7121\u95dc\u3001\u964d\u4f4e\u7db2\u9801\u700f\u89bd\u9ad4\u9a57\u3001\u751a\u81f3\u611f\u5230\u5192\u72af\u7684\u52a3\u8cea\u5ee3\u544a\uff0c\u9019\u4ee4\u6bcf\u500b\u5ee3\u544a\u4e3b\u50b7\u900f\u8166\u7b4b\uff0c\u4e0d\u7981\u8b93\u4eba\u61f7\u7591\uff1a\u300c2020 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content=\"\u76ee\u524d\u5168\u7403\u6709\u8d85\u904e 7 \u5104\u53f0\u88dd\u7f6e\u5b89\u88dd\u4e86\u5ee3\u544a\u5c01\u9396\u8edf\u9ad4\u53ea\u70ba\u963b\u64cb\u8207\u81ea\u8eab\u7121\u95dc\u3001\u964d\u4f4e\u7db2\u9801\u700f\u89bd\u9ad4\u9a57\u3001\u751a\u81f3\u611f\u5230\u5192\u72af\u7684\u52a3\u8cea\u5ee3\u544a\uff0c\u9019\u4ee4\u6bcf\u500b\u5ee3\u544a\u4e3b\u50b7\u900f\u8166\u7b4b\uff0c\u4e0d\u7981\u8b93\u4eba\u61f7\u7591\uff1a\u300c2020 \u5e74\u7684\u73fe\u5728\uff0c\u7db2\u8def\u5ee3\u544a\u9084\u6709\u6548\u55ce\uff1f\u300d\u7136\u800c\u73fe\u4eca\u8fce\u4f86\u7684\u4e26\u975e\u6578\u4f4d\u5a92\u9ad4\u5ee3\u544a\u7684\u672b\u65e5\uff0c\u800c\u662f\u4e00\u500b\u62d2\u7d55\u52a3\u8cea\u5ee3\u544a\u7684\u6642\u4ee3\uff0c\u81f3\u65bc\u5982\u4f55\u64cd\u4f5c\uff0c\u5c31\u5fc5\u9808\u8ac7\u5230Martech-ad\u7684\u61c9\u7528\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-ads-martech-nununi\/\" \/>\n<meta property=\"og:site_name\" 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