{"id":16462,"date":"2020-04-27T10:30:11","date_gmt":"2020-04-27T02:30:11","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16462"},"modified":"2024-09-18T11:51:25","modified_gmt":"2024-09-18T03:51:25","slug":"local-search-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/","title":{"rendered":"\u5be6\u9ad4\u5e97\u5bb6\u9700\u8981\u4e0bGoogle\u5ee3\u544a\u55ce\uff1fGoogle Ads\u8207Local Search\u642d\u914d\u904b\u7528"},"content":{"rendered":"<p>\u96a8\u8457 Google Map \u529f\u80fd\u591a\u5143\u5b8c\u5584\u5316\uff0c\u8d8a\u4f86\u8d8a\u591a\u5ee0\u5546\u9858\u610f\u6295\u5165\u66f4\u591a\u8cc7\u6e90\u5728\u7d93\u71df\u300c<a href=\"https:\/\/www.google.com\/intl\/zh-TW_tw\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Google \u6211\u7684\u5546\u5bb6<\/a>\u300d\u4f86\u66dd\u5149\u672c\u5730\u5e97\u5bb6\u7684\u8cc7\u8a0a\uff0c\u4e3b\u8981\u4e5f\u56e0\u4f7f\u7528\u8005\u7fd2\u6163\u6084\u6084\u5730\u6539\u8b8a\uff0c\u9664\u4e86\u4f7f\u7528 Google \u641c\u5c0b\u4e4b\u5916\uff0cGoogle \u5730\u5716\u6210\u70ba\u67e5\u8a62\u5be6\u9ad4\u5e97\u5bb6\u8cc7\u8a0a\u3001\u8a55\u8ad6\u7684\u65b0\u5bf5\u5152\uff0c\u4e14\u6839\u64da\u8abf\u67e5\u986f\u793a\uff1a<br \/>\n<span style=\"color: #008080;\">\u300c 97\uff05\u6d88\u8cbb\u8005\u6703\u53c3\u8003\u5546\u54c1\u3001\u670d\u52d9\u7684\u8a55\u8ad6\uff0c\u4e14\u8d85\u904e\u4e09\u5206\u4e4b\u4e00\u8cfc\u7269\u8005\u5728\u6c92\u6709\u4e8b\u5148\u53c3\u8003\u8a55\u8ad6\u60c5\u6cc1\u4e0b\uff0c\u4e0d\u6703\u5728\u5be6\u9ad4\u5546\u5e97\u8cfc\u8cb7\u7522\u54c1 \u300d<\/span><br \/>\n<span style=\"color: #008080;\">\u300c 80%\u7684\u5728\u5730\u641c\u5c0b\uff0c\u6703\u5e36\u4f86\u5be6\u9ad4\u5e97\u5bb6\u92b7\u552e\u7684\u63d0\u5347 \u300d<\/span><br \/>\n<img decoding=\"async\" class=\"\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/\u64f7\u53d62.png\" alt=\"\" width=\"373\" height=\"402\" \/><img decoding=\"async\" class=\"\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/\u64f7\u53d63-1.png\" alt=\"\" width=\"351\" height=\"448\" \/><br \/>\n\u5982\u4f55\u505a\u597d\u5728\u5730\u641c\u5c0b\u5f15\u64ce\u512a\u5316 ( Local SEO ) \u7684\u7b2c\u4e00\u6b65\uff1f\u9996\u5148\u5efa\u7acb\u300c Google \u6211\u7684\u5546\u5bb6\u300d\u5b8c\u6574\u3001\u6b63\u78ba\u8cc7\u6599\u4e26\u512a\u5316\u5546\u5bb6\u5167\u5bb9\uff0c\u4f7f\u7528\u8005\u641c\u5c0b\u6642\u5c31\u8d8a\u6709\u6a5f\u6703\u66dd\u5149\u4e4b\u5916\uff0c\u6216\u9078\u64c7\u5728 Google Map \u4e0a\u6295\u653e\u5ee3\u544a (Google \u672c\u5730\u641c\u5c0b\u5ee3\u544a) \u4e5f\u662f\u53e6\u4e00\u7a2e\u5c0e\u6d41\u7684\u65b9\u5f0f\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-business-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u900f\u904e\u300c Google \u6211\u7684\u5546\u5bb6\u300d\uff0c\u884c\u92b7\u63a8\u5ee3\u60a8\u7684\u5e97\u5bb6<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#%E5%A6%82%E4%BD%95%E9%80%8F%E9%81%8E_Google_%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E4%BE%86%E5%84%AA%E5%8C%96%E6%9C%AC%E5%9C%B0%E5%95%86%E5%AE%B6%EF%BC%9F\" >\u5982\u4f55\u900f\u904e Google \u672c\u5730\u641c\u5c0b\u5ee3\u544a\u4f86\u512a\u5316\u672c\u5730\u5546\u5bb6\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#1%E6%96%B0%E5%A2%9E%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E7%9A%84%E5%9C%B0%E9%BB%9E%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A%E3%80%81%E4%BE%86%E9%9B%BB%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A\" >1.\u65b0\u589e\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u5730\u9ede\u984d\u5916\u8cc7\u8a0a\u3001\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#2%E6%8C%87%E5%AE%9A%E5%9C%B0%E5%8D%80%E3%80%81%E6%8F%90%E9%AB%98%E5%87%BA%E5%83%B9\" >2.\u6307\u5b9a\u5730\u5340\u3001\u63d0\u9ad8\u51fa\u50f9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#3%E6%96%B0%E5%A2%9E%E5%9C%B0%E5%8D%80%E9%97%9C%E9%8D%B5%E5%AD%97\" >3.\u65b0\u589e\u5730\u5340\u95dc\u9375\u5b57<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0_Google_Map_%E4%B8%8A%E7%9A%84%E5%BB%A3%E5%91%8A%E6%95%88%E7%9B%8A%EF%BC%9F\" >\u5982\u4f55\u8a55\u4f30 Google Map \u4e0a\u7684\u5ee3\u544a\u6548\u76ca\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/local-search-ads\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E9%80%8F%E9%81%8E_Google_%E6%9C%AC%E5%9C%B0%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E4%BE%86%E5%84%AA%E5%8C%96%E6%9C%AC%E5%9C%B0%E5%95%86%E5%AE%B6%EF%BC%9F\"><\/span>\u5982\u4f55\u900f\u904e Google \u672c\u5730\u641c\u5c0b\u5ee3\u544a\u4f86\u512a\u5316\u672c\u5730\u5546\u5bb6\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u95dc\u9375\u5b57\u5ee3\u544a\u4e0d\u50c5\u80fd\u5e36\u4f86\u7dda\u4e0a\u6d88\u8cbb\u8005\uff0c\u9084\u80fd\u5c07\u7dda\u4e0a\u7684\u6f5b\u5728\u5ba2\u6236\u5f15\u5c0e\u5230\u7dda\u4e0b\u5546\u5e97\u9032\u884c\u8cfc\u8cb7\uff0c\u6d88\u8cbb\u8005\u900f\u904e\u5be6\u9ad4\u5546\u5e97\u7684\u9ad4\u9a57\uff0c\u5c0d\u5546\u54c1\u66f4\u52a0\u4e86\u89e3\u800c\u63d0\u5347\u8cfc\u8cb7\u617e\u671b\u4f86\u5be6\u73fe O2O \u6a21\u5f0f\uff0c\u800c\u5982\u4f55\u505a\u624d\u80fd\u7dda\u4e0a\u8f49\u7dda\u4e0b\uff0c\u9806\u5229\u5c07\u4f7f\u7528\u8005\u5e36\u5230\u7dda\u4e0b\u7684\u5be6\u9ad4\u5546\u5e97\u5462\uff1f<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1%E6%96%B0%E5%A2%9E%E9%97%9C%E9%8D%B5%E5%AD%97%E5%BB%A3%E5%91%8A%E7%9A%84%E5%9C%B0%E9%BB%9E%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A%E3%80%81%E4%BE%86%E9%9B%BB%E9%A1%8D%E5%A4%96%E8%B3%87%E8%A8%8A\"><\/span>1.\u65b0\u589e\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u5730\u9ede\u984d\u5916\u8cc7\u8a0a\u3001\u4f86\u96fb\u984d\u5916\u8cc7\u8a0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u984d\u5916\u8cc7\u8a0a\u7684\u986f\u793a\u4e5f\u53ef\u70ba\u5ee3\u544a\u63d0\u5347 10%-15% \u7684 CTR (\u9ede\u64ca\u7387)\uff0c\u4e14\u8b93\u4f60\u7684\u5ee3\u544a\u7248\u4f4d\u66f4\u5927\u5668\u3001\u66f4\u5438\u775b\uff0c\u5c24\u5176\u662f\u6709\u7d93\u71df\u5be6\u9ad4\u5e97\u5bb6\u7684\u5ee0\u5546\uff0c\u63d0\u4f9b\u96fb\u8a71\u3001\u5730\u9ede\uff0c\u5728\u92b7\u552e\u4e0a\u90fd\u6709\u6b63\u5411\u5e6b\u52a9\u3002<\/p>\n<blockquote><p>\u300c \u6578\u64da\u986f\u793a\uff0c\u641c\u7d22\u9644\u8fd1\u5546\u54c1\u3001\u670d\u52d9\u7684\u7528\u6236\u4e2d\u670976\uff05\u5728\u4e00\u5929\u5167\u8a2a\u554f\u6216\u81f4\u96fb\u8a72\u5e97\u5bb6\uff0c\u4e14\u9019\u4e9b\u8a2a\u554f\u4e2d 28% \u4e5f\u6703\u9032\u884c\u8cfc\u8cb7 \u300d<\/p><\/blockquote>\n<p>\u684c\u6a5f\u5ee3\u544a\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/\u64f7\u53d68.png\" alt=\"\" width=\"883\" height=\"303\" \/><br \/>\n\u884c\u52d5\u88dd\u7f6e\u5ee3\u544a\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/S__9281540-570x1024.jpg\" alt=\"\u672c\u5730\u641c\u5c0b\u5ee3\u544a\" width=\"365\" height=\"656\" \/><br \/>\n&nbsp;<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-extensions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5584\u7528Google\u5ee3\u544a\u984d\u5916\u8cc7\u8a0a\uff0c\u6293\u4f4f\u4f7f\u7528\u8005\u773c\u7403\u63d0\u5347\u9ede\u95b1\u7387\u53ca\u8f49\u63db\u7387<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2%E6%8C%87%E5%AE%9A%E5%9C%B0%E5%8D%80%E3%80%81%E6%8F%90%E9%AB%98%E5%87%BA%E5%83%B9\"><\/span>2.\u6307\u5b9a\u5730\u5340\u3001\u63d0\u9ad8\u51fa\u50f9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6839\u64da\u5546\u5bb6\u6240\u5728\u5730\u5340\u7684\u4f7f\u7528\u8005\u4f86\u66dd\u5149\u5ee3\u544a\u53ca\u91dd\u5c0d\u8ddd\u96e2\u4f86\u63d0\u9ad8\u51fa\u50f9\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u5728\u5546\u5bb6\u9644\u8fd1\u7684\u4f7f\u7528\u8005\u6210\u4ea4\u6a5f\u6703\u66f4\u9ad8\uff0c\u66f4\u6709\u6578\u64da\u986f\u793a\uff1a\u8ddd\u96e2\u5546\u5bb6 <strong>8 \u516c\u91cc\u5167<\/strong>\u7684\u4f7f\u7528\u8005\uff0c\u6709\u9ad8\u65bc\u5176\u4ed6\u4eba<strong>1.7\u500d\u7684\u6a5f\u6703<\/strong>\u6210\u70ba\u8a72\u5e97\u5bb6\u9867\u5ba2\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3%E6%96%B0%E5%A2%9E%E5%9C%B0%E5%8D%80%E9%97%9C%E9%8D%B5%E5%AD%97\"><\/span>3.\u65b0\u589e\u5730\u5340\u95dc\u9375\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u4e86\u627e\u51fa\u6f5b\u5728\u5ba2\u6236\u6703\u7528\u4f86\u5c0b\u627e\u60a8\u5546\u54c1\u3001\u670d\u52d9\u7684\u95dc\u9375\u5b57\u4e4b\u5916\uff0c\u5efa\u8b70\u984d\u5916\u52a0\u4e0a\u8207\u5546\u5bb6\u5730\u9ede\u76f8\u95dc\u7684\u5b57\u8a5e\u300c+\u5730\u5340 +\u95dc\u9375\u5b57\u300d\uff0c\u9019\u985e\u578b\u662f\u6709\u660e\u986f\u7684\u5728\u5730\u641c\u5c0b\u610f\u5716\uff0c\u4f8b\u5982\uff1a\u300c+\u53f0\u5317 +\u65e5\u5f0f\u9910\u5ef3\u300d\u3001\u300c+\u9ad8\u96c4 +\u79df\u79ae\u8eca\u300d\u3001\u300c+\u53f0\u4e2d +\u914d\u773c\u93e1\u300d\uff0c\u4f86\u627e\u5230\u66f4\u6e96\u7cbe\u6e96\u7684\u7528\u6236\uff0c\u66f4\u6709\u6f5b\u529b\u524d\u5f80\u5be6\u9ad4\u5e97\u5bb6\u8cfc\u7269\u7684\u4f7f\u7528\u8005\u3002<br \/>\n\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u6211\u7684\u5546\u5bb6\uff1a\u5546\u5bb6O2O\u884c\u92b7\u7b2c\u4e00\u6b65\uff0c\u8b93\u9867\u5ba2\u627e\u5230\u4f60\u7684\u5546\u5e97<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A9%95%E4%BC%B0_Google_Map_%E4%B8%8A%E7%9A%84%E5%BB%A3%E5%91%8A%E6%95%88%E7%9B%8A%EF%BC%9F\"><\/span>\u5982\u4f55\u8a55\u4f30 Google Map \u4e0a\u7684\u5ee3\u544a\u6548\u76ca\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u76ee\u524d\u5728\u8a55\u4f30 Google 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height=\"279\" \/><br \/>\n&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5be6\u9ad4\u5e97\u5bb6\u9664\u4e86\u5584\u7528 Google \u6211\u7684\u5546\u5bb6\u8cc7\u8a0a\u4e4b\u5916 \uff0c\u900f\u904e\u672c\u5730\u641c\u5c0b\u5ee3\u544a\u66f4\u80fd\u6709\u6548\u63d0\u9ad8\u5546\u5bb6\u7684\u66dd\u5149\u7387\uff0c\u4f86\u9054\u5230\u7dda\u4e0a (Online) \u5e36\u52d5\u7dda\u4e0b (Offline) \u71df\u6536\uff0c\u76ee\u524d\u5c1a\u672a\u5c07\u6211\u7684\u5546\u5bb6\u8207 Google \u5ee3\u544a\u505a\u7d50\u5408\u7684\u5e97\u5bb6\uff0c\u4e0d\u59a8\u99ac\u4e0a\u8a66\u8a66\u672c\u5730\u641c\u5c0b\u5ee3\u544a\uff0c\u8b93\u5be6\u9ad4\u71df\u696d\u64da\u9ede\u5438\u5f15\u66f4\u591a\u7684\u4eba\u6f6e\u548c\u9322\u6f6e\u5427\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u96a8\u8457 Google Map 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