{"id":16520,"date":"2020-03-27T17:01:31","date_gmt":"2020-03-27T09:01:31","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=16520"},"modified":"2022-09-21T16:18:26","modified_gmt":"2022-09-21T08:18:26","slug":"2020-seo-trend","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/","title":{"rendered":"2020\u5e74SEO\u56db\u5927\u8da8\u52e2\uff0c\u4f60\u4e0d\u53ef\u4e0d\u77e5\u7684SEO\u5167\u5bb9\u7b56\u7565"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728 AI \u4eba\u5de5\u667a\u6167\u5f71\u97ff\u4e0b\uff0cSEO \u8981\u6ce8\u610f\u7684\u91cd\u9ede\u4e5f\u4e0d\u65b7\u5730\u8b8a\u5316\uff0c\u8a31\u591a\u4eba\u90fd\u5728\u554f\uff0c\u9762\u5c0d Google \u6f14\u7b97\u6cd5\u4e0d\u65b7\u5730\u9032\u5316\u4e0b\uff0cSEO \u5167\u5bb9\u7b56\u7565\u8981\u600e\u9ebc\u56e0\u61c9\uff1f\u884c\u92b7\u4eba\u8981\u5982\u4f55\u8b93\u81ea\u5bb6\u7db2\u7ad9\u7684\u6392\u540d\u7dad\u6301\u5728\u524d\u5341\u540d\uff1f\u8981\u5982\u4f55\u8abf\u6574\u81ea\u5bb6\u7db2\u7ad9\u9ad4\u8cea\uff0c\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u7387\u5206\u914d\u7db2\u7ad9\u6aa2\u7d22\u9810\u7b97\uff0c\u8b93\u722c\u87f2\u53ef\u4ee5\u66f4\u6709\u6548\u7387\u53bb\u722c\u53d6\uff1f\u5c31\u8b93 awoo \u5e36\u4f60\u56de\u9867 2019 \u5e74 SEO \u7684\u8b8a\u5316\uff0c\u540c\u6642\u4e00\u8d77\u63a2\u7d22 2020 \u5e74 SEO \u65b0\u8da8\u52e2\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/#%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E8%AE%93%E7%B6%B2%E9%A0%81%E6%88%90%E7%82%BA%E7%B2%BE%E9%81%B8%E6%91%98%E8%A6%81Featured_snippets%EF%BC%8C%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E9%9B%B6%E9%BB%9E%E6%93%8Azero-clicks\" >\u8da8\u52e2\u4e09\uff1a\u8b93\u7db2\u9801\u6210\u70ba\u7cbe\u9078\u6458\u8981(Featured snippets)\uff0c\u5438\u5f15\u66f4\u591a\u96f6\u9ede\u64ca(zero-clicks)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/#%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F-3\" >\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/#%E8%B6%A8%E5%8B%A2%E5%9B%9B%EF%BC%9A%E4%BD%BF%E7%94%A8%E8%80%85%E6%84%8F%E5%9C%96%E5%B0%87%E6%9C%83%E6%9B%B4%E5%8A%A0%E5%A4%9A%E5%85%83\" >\u8da8\u52e2\u56db\uff1a\u4f7f\u7528\u8005\u610f\u5716\u5c07\u6703\u66f4\u52a0\u591a\u5143<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/#%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F-4\" >\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-seo-trend\/#2020_SEO%E8%B5%B0%E5%90%91%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%84%AA%E5%85%88%EF%BC%8C%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96%E5%A4%9A%E5%85%83%E5%8C%96%E6%99%82%E4%BB%A3%E4%BE%86%E8%87%A8\" >2020 SEO\u8d70\u5411\u884c\u52d5\u88dd\u7f6e\u512a\u5148\uff0c\u641c\u5c0b\u610f\u5716\u591a\u5143\u5316\u6642\u4ee3\u4f86\u81e8<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2019%E5%B9%B4SEO%E5%A4%A7%E4%BA%8B%E5%9B%9E%E9%A1%A7%EF%BC%9ABERT%E3%80%81GSC%E6%96%B0%E5%8A%9F%E8%83%BD%E3%80%81%E6%96%B0%E7%9A%84%E7%B5%90%E6%A7%8B%E5%8C%96%E8%B3%87%E6%96%99\"><\/span><span style=\"font-weight: 400;\">2019\u5e74SEO\u5927\u4e8b\u56de\u9867\uff1aBERT\u3001GSC\u65b0\u529f\u80fd\u3001\u65b0\u7684\u7d50\u69cb\u5316\u8cc7\u6599<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7d93\u6b77\u4e86\u9577\u9054 15 \u5e74\u7814\u7a76\uff0c\u5728 2019 \u5e74 Google \u641c\u5c0b\u5c0e\u5165 BERT \u6a21\u578b\uff0c\u9019\u662f\u4e00\u500b\u57fa\u65bc\u81ea\u7136\u8a9e\u8a00\u8655\u7406 (NLP) \u6a5f\u5236\u6240\u958b\u767c\u51fa\u4f86\u7684\u6a21\u578b\u3002\u5728\u904e\u53bb\uff0cGoogle \u5f9e\u641c\u5c0b\u6b04\u7684\u95dc\u9375\u5b57\u8a5e\u7406\u89e3\u4f7f\u7528\u8005\u610f\u5716\u6642\uff0c\u53ea\u80fd\u5f9e\u6bcf\u4e00\u500b\u55ae\u5b57\u4f86\u7406\u89e3\u641c\u5c0b\u610f\u5716\u3002\u73fe\u5728\uff0c\u6709\u4e86 BERT\uff0c\u5c07\u80fd\u5920\u7406\u89e3\u6574\u6bb5\u53e5\u5b50\u7684\u8108\u7d61\uff0c\u7406\u89e3\u55ae\u5b57\u8207\u55ae\u5b57\u4e4b\u9593\u7684\u95dc\u806f\u6027\uff0c\u66f4\u7cbe\u6e96\u4e86\u89e3\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u610f\u5716\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Google Search Console (\u7c21\u7a31 GSC) \u5728\u7d93\u6b77\u904e\u4e00\u6ce2\u5927\u6539\u7248\u4e4b\u5f8c\uff0c\u539f\u672c\u8a31\u591a\u597d\u7528\u7684\u529f\u80fd\u90fd\u6d88\u5931\u4e86\uff0c\u4f7f\u7684\u8a31\u591a\u7db2\u7ad9\u7ba1\u7406\u4eba\u54e1\u5728\u8655\u7406\u81ea\u5bb6\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7684\u554f\u984c\u8b8a\u5f97\u975e\u5e38\u4e0d\u65b9\u4fbf\u30022019 \u5e74\uff0cGoogle \u52a0\u5165\u4e86\u8a31\u591a\u597d\u7528\u7684\u529f\u80fd\uff0c\u50cf\u662f\u7db2\u7ad9\u901f\u5ea6\u6aa2\u6e2c\u3001\u5c0e\u822a\u6a19\u8a18\u6aa2\u6e2c\u7b49\u529f\u80fd\uff0c\u540c\u6642\u5c07\u90e8\u5206\u820a\u7248\u529f\u80fd\uff0c\u50cf\u662f\u570b\u969b\u76ee\u6a19\u3001\u7db2\u5740\u53c3\u6578\u7b49\u529f\u80fd\u52a0\u5165\uff0c\u8b93\u7db2\u7ad9\u7ba1\u7406\u4eba\u54e1\u6216 SEO \u64cd\u4f5c\u4eba\u54e1\uff0c\u66f4\u80fd\u627e\u5230\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e0a\u7684\u554f\u984c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u800c\u70ba\u4e86\u8b93\u722c\u87f2\u66f4\u5bb9\u6613\u7406\u89e3\u7db2\u7ad9\u597d\u7684\u512a\u8cea\u5167\u5bb9\uff0cGoogle \u5b98\u65b9\u5f37\u70c8\u5730\u5efa\u8b70\u7db2\u7ad9\u8981\u52a0\u5165\u7d50\u69cb\u5316\u8cc7\u6599\u6a19\u7c64\u3002\u5728\u904e\u53bb\u4e00\u5e74\uff0cGoogle \u65b0\u589e\u4e86<\/span><a href=\"https:\/\/webmasters.googleblog.com\/2019\/05\/new-in-structured-data-faq-and-how-to.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FAQ \u548c How-to \u7d50\u69cb\u5316\u8cc7\u6599<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8b93\u4f7f\u7528\u8005\u5728\u641c\u5c0b\u7d50\u679c\u9801\u53ef\u4ee5\u770b\u5230\u8907\u5408\u5f0f\u7d50\u679c (rich results)\uff0c\u5176\u4e2d How-to \u7684\u7d50\u69cb\u5316\u8cc7\u6599\u50c5\u9069\u7528\u884c\u52d5\u88dd\u7f6e\uff0c\u5728\u96fb\u8166\u7248\u5247\u770b\u4e0d\u5230\uff0c\u76ee\u7684\u662f\u8981\u8b93\u4f7f\u7528\u8005\u5728\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u641c\u5c0b\u6642\uff0c\u4e5f\u80fd\u5920\u770b\u5230\u8c50\u5bcc\u7684\u8907\u5408\u5f0f\u7d50\u679c (rich results)\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7a76\u7adf 2020 \u5e74\u5728\u9032\u884c SEO \u6642\uff0c\u8981\u7279\u5225\u95dc\u6ce8\u90a3\u4e9b\u8da8\u52e2\u5462\uff1f\u4ee5\u4e0b\u56db\u5927\u8da8\u52e2\u5c31\u7531 awoo \u4f86\u8ddf\u5404\u4f4d\u5206\u4eab\uff1a<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%80%EF%BC%9A%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%84%AA%E5%85%88%E7%B4%A2%E5%BC%95%E8%90%BD%E5%9C%B0%E5%9F%B7%E8%A1%8C_mobile-first_indexing\"><\/span><span style=\"font-weight: 400;\">\u8da8\u52e2\u4e00\uff1a\u884c\u52d5\u88dd\u7f6e\u512a\u5148\u7d22\u5f15\u843d\u5730\u57f7\u884c (mobile-first indexing)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u5b98\u65b9\u4e00\u76f4\u5f37\u8abf\u884c\u52d5\u88dd\u7f6e\u512a\u5148\uff0c\u591a\u5e74\u4f86\u4e0d\u65b7\u5730\u5411\u6240\u6709\u7684\u7db2\u7ad9\u958b\u767c\u8005\u5ba3\u5c0e\u7db2\u7ad9\u4e00\u5b9a\u8981\u6709\u884c\u52d5\u7248\u7db2\u7ad9\uff0c\u4e26\u4e14\u884c\u52d5\u7248\u7db2\u7ad9\u7684\u700f\u89bd\u8981\u7b26\u5408\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u9806\u66a2\u5730\u7372\u53d6\u8ddf\u96fb\u8166\u7248\u4e00\u6a21\u4e00\u6a23\u7684\u8cc7\u8a0a\u3002\u5c31\u5728 2020 \u5e74 3 \u6708\uff0cGoogle \u5ba3\u4f48\u5c07\u884c\u52d5\u7db2\u7ad9\u4f5c\u70ba\u6574\u9ad4\u7db2\u7ad9\u8a55\u4f30\u7684\u91cd\u9ede\uff0c\u4ed6\u5011\u5c07\u6703\u91dd\u5c0d\u540c\u4e00\u7db2\u57df\u9032\u884c\u884c\u52d5\u512a\u5148\u7d22\u5f15\u4f5c\u696d\uff0c\u4e5f\u5c31\u662f\u8aaa\u6703\u8b93 Google \u722c\u87f2\u6a5f\u5668\u4eba\u91dd\u5c0d\u540c\u4e00\u7db2\u57df\u7684\u884c\u52d5\u7248\u672c\u9032\u884c\u66f4\u591a\u722c\u53d6\uff0c\u4f86\u4e86\u89e3\u8a72\u7db2\u57df\u884c\u52d5\u7248\u7db2\u7ad9\u662f\u5426\u6709\u9032\u884c\u512a\u5316\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-16521 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/Google\u5b98\u65b9\u5ba3\u5e03-\u884c\u52d5\u512a\u5148-e1585298567178.png\" alt=\"2020-SEOtrend-mobilefirst\" width=\"793\" height=\"599\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">Google\u5b98\u65b9\u5ba3\u4f48\u5c07\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\u5217\u70ba\u6574\u9ad4\u7db2\u7ad9\u8a55\u4f30\u6307\u6a19 \u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/announcing-mobile-first-indexing-for.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Webmaster<\/span><\/a><\/span><\/p>\n<p>Google \u5b98\u65b9\u6587\u7ae0\u4e5f\u5177\u9ad4\u63d0\u5230\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/p>\n<ol>\n<li>\u5c07\u57282020\u5e749\u6708\u5c07\u884c\u52d5\u512a\u5148\u7d22\u5f15\u8a55\u4f30\u6307\u6a19\u5217\u5165\u3002<\/li>\n<li>Google\u5efa\u8b70\u7db2\u7ad9\u4ee5\u97ff\u61c9\u5f0f\u7db2\u7ad9\u70ba\u4e3b\uff0c\u4e0d\u5efa\u8b70\u7528\u4e0d\u540c\u7db2\u5740\u4f86\u4ee3\u8868\u884c\u52d5\u7248\u7db2\u7ad9<\/li>\n<li>Google\u5e0c\u671b\u96fb\u8166\u7248\u7db2\u7ad9\u548c\u884c\u52d5\u7248\u7db2\u7ad9\uff0c\u4e0d\u7ba1\u662f\u5728\u5167\u5bb9\u3001\u4e2d\u7e7c\u8cc7\u6599\u6216\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u90fd\u61c9\u8a72\u8981\u4fdd\u6301\u4e00\u81f4\u6027\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u76f8\u4fe1\u591a\u6578\u4eba\u5df2\u7d93\u77e5\u9053\u884c\u52d5\u7248\u7db2\u7ad9\u7684\u91cd\u8981\u6027\uff0c\u5982\u679c\u4f60\u5011\u5bb6\u7684\u7db2\u7ad9\u9084\u662f\u6c92\u6709\u884c\u52d5\u7248\u7db2\u7ad9\u5c31\u9700\u8981\u8d95\u5feb\u88fd\u4f5c\u884c\u52d5\u7248\u7db2\u7ad9\uff0c\u5982\u679c\u4f60\u5df2\u7d93\u6709\u884c\u52d5\u7248\u7db2\u7ad9\uff0c\u900f\u904e\u4ee5\u4e0b\u4f86\u5169\u500b\u65b9\u5f0f\u4f86\u4e86\u89e3\u884c\u52d5\u7248\u7db2\u7ad9\u554f\u984c\uff1a<\/p>\n<h4><strong>1. Google Search Console \u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027<\/strong><\/h4>\n<p>GSC \u5167\u7684\u6709\u4e00\u9805\u529f\u80fd\u5c08\u9580\u6aa2\u6e2c\u884c\u52d5\u88dd\u7f6e\u7684\u53ef\u7528\u6027\uff0c\u5b83\u6703\u627e\u51fa\u7db2\u9801\u7684\u554f\u984c\u662f\u5426\u6587\u5b57\u592a\u5c0f\uff0c\u4e0d\u53ef\u95b1\u8b80\u6216\u672a\u8a2d\u5b9a\u53ef\u8996\u5340\u57df\u7b49\uff0c\u900f\u904e\u9019\u4e9b\u65b9\u5f0f\u4f86\u6aa2\u6e2c\u81ea\u5bb6\u884c\u52d5\u7248\u7db2\u7ad9\u9700\u8981\u512a\u5316\u7684\u5730\u65b9\u3002<br \/>\n<img decoding=\"async\" class=\"wp-image-16522 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/GSC-\u884c\u52d5\u88dd\u7f6e\u53ef\u7528\u6027.png\" alt=\"2020-seotrend-GSCmobile\" width=\"1156\" height=\"461\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u900f\u904eGSC\u7684\u884c\u52d5\u88dd\u7f6e\u53ef\u7528\u6027\u4f86\u627e\u5230\u884c\u52d5\u7248\u7db2\u7ad9\u7684\u554f\u984c<\/span><\/p>\n<h4><strong>2. \u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66\u5de5\u5177<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u5229\u7528<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly?hl=zh-tw\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u4f86\u5e6b\u52a9\u4f60\u6aa2\u67e5\u7db2\u9801\u662f\u5426\u9069\u5408\u7528\u624b\u6a5f\u700f\u89bd\uff0c\u6e2c\u8a66\u7684\u7d50\u679c\u6703\u76f4\u63a5\u544a\u8a34\u4f60\u662f\u5426\u9069\u5408\uff0c\u4e26\u4e14\u5373\u6642\u622a\u5716\uff0c\u540c\u6642\u4e5f\u6703\u544a\u8a34\u4f60\u54ea\u4e9b\u7db2\u9801\u8cc7\u6e90Google\u662f\u7121\u6cd5\u9806\u5229\u89e3\u6790\uff0c\u91dd\u5c0d\u6709\u554f\u984c\u7684\u7db2\u9801\u8cc7\u6e90\uff0c\u5c31\u53ef\u4ee5\u8acb\u5de5\u7a0b\u5e2b\u9032\u884c\u512a\u5316\u548c\u8abf\u6574\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-16523 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/mobile-firste-test-tool.png\" alt=\"2020-seotrend-pagemobiletest\" width=\"1089\" height=\"448\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u900f\u904e\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66\u6aa2\u6e2c\u7db2\u9801\u662f\u5426\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u700f\u89bd<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/mobile-friendly-test-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mobile SEO\u5fc5\u5b78\uff01\u884c\u52d5\u7248\u7db2\u7ad9\u5065\u6aa2Search Console\u5e6b\u4f60\u505a<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u76f8\u95dc\u8cc7\u6599\uff1a<\/span><a href=\"https:\/\/webmasters.googleblog.com\/2020\/03\/announcing-mobile-first-indexing-for.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Announcing mobile first indexing for the whole web<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%BA%8C%EF%BC%9AAI%E4%BA%BA%E5%B7%A5%E6%99%BA%E6%85%A7%E6%9B%B4%E6%B7%B1%E5%85%A5%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96\"><\/span><span style=\"font-weight: 400;\">\u8da8\u52e2\u4e8c\uff1aAI\u4eba\u5de5\u667a\u6167\u66f4\u6df1\u5165\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u5728\u53bb\u5e74\u63a8\u51fa\u57fa\u65bc\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u7684 BERT \u6a21\u578b\uff0c\u80fd\u5920\u66f4\u4e86\u89e3\u641c\u5c0b\u95dc\u9375\u5b57\u7684\u8108\u7d61\uff0c\u4ee5\u53ca\u55ae\u5b57\u548c\u55ae\u5b57\u4e4b\u9593\u7684\u7684\u95dc\u806f\u6027\u3002\u4f46\u662f\u5c0d\u65bc BERT \u6a21\u578b\uff0c\u5b98\u65b9\u4ee3\u8868\u537b\u8aaa\u5176\u5be6\u6c92\u4ec0\u9ebc\u9700\u8981\u8abf\u6574\uff0c\u76f8\u8f03\u65bc\u904e\u53bb\u7684\u4f01\u9d5d\u6f14\u7b97\u6cd5\u3001Rankbrain\u3001\u8c93\u718a\u6f14\u7b97\u6cd5\u7b49\u90fd\u6709\u76f8\u5c0d\u61c9 SEO \u7b56\u7565\uff0c\u70ba\u4ec0\u9ebc\u5b98\u65b9\u9019\u4e00\u6b21\u537b\u8aaa\u7121\u9700\u592a\u591a\u66f4\u52d5\u5462\uff1f<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-16524 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/BERT_nothing-to-do.png\" alt=\"2020-seotrend-bert-nothing to do\" width=\"687\" height=\"447\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">\u5b98\u65b9\u4ee3\u8868\u8aaa\u660e\u7121\u9700\u6839\u64daBERT\u9032\u884c\u512a\u5316\u3002<\/span><a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1188689288915050498?ref_src=twsrc%5Etfw\"><span style=\"font-weight: 400;\">Danny Sullivian<\/span><\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%8F%90%E9%AB%98%E5%91%BD%E4%B8%AD%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96%E6%BA%96%E7%A2%BA%E5%BA%A6\"><\/span><span style=\"font-weight: 400;\">1. \u63d0\u9ad8\u547d\u4e2d\u641c\u5c0b\u610f\u5716\u6e96\u78ba\u5ea6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">awoo \u8a8d\u70ba\uff0cBERT \u6a21\u578b\u662f Google \u662f\u70ba\u4e86\u66f4\u7cbe\u6e96\u9810\u6e2c\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u7684\u6a21\u578b\uff0c\u5728\u904e\u53bb\u7684\u6f14\u7b97\u6cd5\u4e2d\uff0c\u50c5\u80fd\u5c0d\u65bc\u7c21\u6613\u7684\u55ae\u5b57\u9032\u884c\u610f\u5716\u9810\u6e2c\uff0c\u5c0e\u81f4\u641c\u5c0b\u7d50\u679c\u9801\u6240\u5448\u73fe\u51fa\u4f86\u7684\u5167\u5bb9\uff0c\u4e26\u6c92\u6709\u8fa6\u6cd5\u5b8c\u5168\u547d\u4e2d\u4f7f\u7528\u8005\u7684\u9700\u6c42\uff0c\u56e0\u6b64 Google \u900f\u904e AI \u65b9\u6cd5\uff0c\u4f86\u7406\u89e3\u95dc\u9375\u5b57\u7684\u8108\u7d61\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%AE%98%E6%96%B9%E6%AC%B2%E5%BC%B7%E8%AA%BF%E5%85%A7%E5%AE%B9%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><span style=\"font-weight: 400;\">2. \u5b98\u65b9\u6b32\u5f37\u8abf\u5167\u5bb9\u7684\u91cd\u8981\u6027<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136 BERT \u80fd\u5920\u66f4\u52a0\u7406\u89e3\u95dc\u9375\u5b57\u8207\u95dc\u9375\u5b57\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u9019\u5c31\u8868\u793a Google \u6703\u66f4\u52a0\u5bb9\u6613\u8b93\u80fd\u5920\u7b26\u5408\u610f\u5716\u6216\u89e3\u6c7a\u554f\u984c\u7684\u5167\u5bb9\u5448\u73fe\u6392\u540d\u524d\u4e09\u4f4d\u3002\u5982\u679c\u4eca\u5929\u4f7f\u7528\u8005\u641c\u5c0b\u300c\u6b50\u6d32\u81ea\u52a9\u65c5\u904a\u3000\u570b\u5bb6\u63a8\u85a6\u300d\uff0c\u8a72\u95dc\u9375\u5b57\u80cc\u5f8c\u610f\u5716\u662f\u60f3\u8981\u77e5\u9053\u54ea\u4e00\u500b\u6b50\u6d32\u570b\u5bb6\u6700\u9069\u5408\u81ea\u52a9\u65c5\u904a\uff0c\u6b64\u6642\u5982\u679c\u7db2\u7ad9\u5167\u5bb9\u80fd\u5920\u63d0\u4f9b\u8a73\u7d30\u95dc\u65bc\u6b50\u6d32\u5404\u500b\u570b\u5bb6\u81ea\u52a9\u65c5\u904a\u7684\u512a\u7f3a\u9ede\u6bd4\u8f03\uff0c\u5c07\u6703\u6709\u5bb9\u6613\u6392\u540d\u5f80\u524d\uff0c\u56e0\u6b64\uff0cBERT \u7684\u63a8\u51fa\uff0c\u5c07\u6703\u76f4\u63a5\u63d0\u9ad8\u5c0d\u65bc\u7db2\u7ad9\u5167\u5bb9\u54c1\u8cea\u8981\u6c42\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F-2\"><\/span><span style=\"font-weight: 400;\">\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">awoo \u5167\u90e8\u6709\u8a31\u591a\u5c08\u5bb6\u8a8d\u70ba\uff0cBERT \u6a21\u578b\u4e3b\u8981\u662f\u91dd\u5c0d\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u80fd\u5920\u66f4\u7406\u89e3\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u610f\u5716\u3002\u5982\u679c\u7db2\u7ad9\u672c\u8eab\u5176\u5be6\u5167\u5bb9\u8cc7\u8a0a\u5df2\u7d93\u975e\u5e38\u5b8c\u6574\uff0c\u78ba\u5be6\u4e0d\u9700\u8981\u592a\u64d4\u5fc3\u3002\u4f46\u5982\u679c\u5167\u5bb9\u672c\u8eab\u9084\u4e0d\u5920\u5b8c\u6574\uff0c\u5efa\u8b70\u8d81\u9019\u500b\u6a5f\u6703\u597d\u597d\u88dc\u5145\u5167\u5bb9\u3002\u7531\u65bc BERT \u80fd\u5920\u7406\u89e3\u53e5\u5b50\u7684\u8108\u7d61\uff0c\u5efa\u8b70\u5167\u5bb9\u80fd\u5920\u7528\u66f4\u52a0\u751f\u6d3b\u5316\u4e14\u5177\u9ad4\u65b9\u5f0f\u4f86\u64b0\u5beb\uff0c\u8b93\u66f4\u8cbc\u8fd1\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u80cc\u5f8c\u7684\u610f\u5716\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/awoo-seo-bert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u6f14\u7b97\u6cd5\u66f4\u65b0\u4e86\uff012019\u65b0\u6f14\u7b97\u6cd5BERT\u5c0dSEO\u6703\u6709\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-writing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u6587\u6848\u64b0\u5beb\u4e09\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u76f8\u95dc\u8cc7\u6599\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Understanding searches better than ever before<\/span><\/a><br \/>\n<a href=\"https:\/\/searchengineland.com\/faq-all-about-the-bert-algorithm-in-google-search-324193\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FAQ: All about the BERT algorithm in Google search<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E4%B8%89%EF%BC%9A%E8%AE%93%E7%B6%B2%E9%A0%81%E6%88%90%E7%82%BA%E7%B2%BE%E9%81%B8%E6%91%98%E8%A6%81Featured_snippets%EF%BC%8C%E5%90%B8%E5%BC%95%E6%9B%B4%E5%A4%9A%E9%9B%B6%E9%BB%9E%E6%93%8Azero-clicks\"><\/span><span style=\"font-weight: 400;\">\u8da8\u52e2\u4e09\uff1a\u8b93\u7db2\u9801\u6210\u70ba\u7cbe\u9078\u6458\u8981(Featured snippets)\uff0c\u5438\u5f15\u66f4\u591a\u96f6\u9ede\u64ca(zero-clicks)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7cbe\u9078\u6458\u8981\u5df2\u7d93\u57f7\u884c\u4e86\u8a31\u591a\u5e74\uff0c\u5728 2020 \u5e74 1 \u6708\uff0cGoogle \u5b98\u65b9\u91dd\u5c0d\u7cbe\u9078\u6458\u8981\u53c8\u9032\u884c\u4e86\u4e00\u6b21<\/span><a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040\"><span style=\"font-weight: 400;\">\u66f4\u65b0<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u672c\u6b21\u66f4\u65b0\u662f\u91dd\u5c0d\u904e\u53bb\u7cbe\u9078\u6458\u8981\u6392\u540d\u7684\u4f4d\u7f6e\u9032\u884c\u512a\u5316\uff0c\u904e\u53bb\u7cbe\u9078\u6458\u8981\u7684\u6392\u540d\u70ba\u7b2c 0 \u540d\uff0c\u4e26\u4e14\u5728\u5e95\u4e0b\u641c\u5c0b\u7d50\u679c\u9801\u6703\u91cd\u8907\u51fa\u73fe\u4e00\u6b21\u7db2\u5740\uff0c\u66f4\u65b0\u5f8c\uff0c\u7cbe\u9078\u6458\u8981\u6703\u78ba\u78ba\u5be6\u5be6\u7684\u8b8a\u70ba\u7b2c 1 \u540d\uff0c\u4e26\u4e14\u5e95\u4e0b\u9801\u9762\u5c07\u4e0d\u6703\u91cd\u8907\u51fa\u73fe\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-16525 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/FS_annoucement.png\" alt=\"2020-seotrend-announce\" width=\"884\" height=\"527\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><span style=\"font-weight: 400;\">\u5b98\u65b9\u5c0d\u65bcFeatured snippets\u7684\u66f4\u65b0\u8aaa\u660e\uff0c\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1220094125480919040\"><span style=\"font-weight: 400;\">Danny Sullivan<\/span><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7cbe\u9078\u6458\u8981\u7684\u66f4\u65b0\uff0c\u4e3b\u8981\u662f\u56e0\u70ba Google \u5e0c\u671b\u8b93\u4f7f\u7528\u8005\u80fd\u5920\u66f4\u5bb9\u6613\u627e\u5230\u4ed6\u5011\u671f\u671b\u7684\u7b54\u6848\uff0c\u901a\u5e38\u6703\u4ee5\u6bb5\u843d\u3001\u5217\u8868\u6216\u8868\u683c\u7684\u65b9\u5f0f\u5448\u73fe\u3002\u9019\u6a23\u5448\u73fe\u4e5f\u6703\u9020\u6210\u96f6\u9ede\u64ca\u7684\u73fe\u8c61\uff0c\u4e5f\u5c31\u662f\u8b93\u4f7f\u7528\u8005\u4e0d\u9700\u8981\u9ede\u64ca\u9032\u5165\u7684\u7db2\u7ad9\uff0c\u5c31\u53ef\u4ee5\u77e5\u9053\u7b54\u6848\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7576\u4f7f\u7528\u8005\u4e0d\u518d\u9700\u8981\u9032\u5165\u7db2\u7ad9\u5c31\u53ef\u4ee5\u770b\u5230\u7b54\u6848\uff0c\u9019\u6216\u591a\u6216\u5c11\u6703\u5f71\u97ff\u5230\u7db2\u7ad9\u7684\u6d41\u91cf\uff0c\u4f46\u662f\u53e6\u4e00\u500b\u89d2\u5ea6\u4f86\u601d\u8003\uff0c\u7db2\u7ad9\u80fd\u5920\u4ee5\u63d2\u968a\u7684\u65b9\u5f0f\u66f4\u5feb\u901f\u7684\u524d\u9032\u5230\u7b2c\u4e00\u540d\uff0c\u5c0d\u65bc\u7db2\u7ad9\u7684\u66dd\u5149\u6703\u6709\u5927\u5927\u7684\u5e6b\u52a9\uff0c\u9019\u4e5f\u540c\u6642\u4ee3\u8868\u7db2\u7ad9\u64b0\u5beb\u7684\u5167\u5bb9\uff0c\u662f\u5177\u6709\u76f8\u7576\u9ad8\u7684\u54c1\u8cea\uff0c\u624d\u80fd\u5920\u5728\u773e\u591a\u7684\u7db2\u7ad9\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-16526 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/featured-snippet_how-to-write-seo-article_02.png\" alt=\"2020-seotrend-fs from article\" width=\"630\" height=\"809\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u63d0\u4f9b\u597d\u7684\u5167\u5bb9\u54c1\u8cea\uff0c\u6436\u4f54\u641c\u5c0b\u7d50\u679c\u9801\u9996\u4f4d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F-3\"><\/span>\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5982\u679c\u4f60\u9084\u662f\u975e\u5e38\u5728\u610f\u8b8a\u6210 featured snippets \u5f8c\uff0c\u6d41\u91cf\u6703\u6709\u6240\u5f71\u97ff\u7684\u8a71\uff0cawoo \u5efa\u8b70\u6709\u4ee5\u4e0b\u5169\u7a2e\u505a\u6cd5\uff1a<\/p>\n<h4>1. \u52a0\u5165\u4e2d\u7e7c\u6a19\u8a18<\/h4>\n<p>\u5982\u679c\u4f60\u60f3\u8981\u5728\u6574\u4efd\u7db2\u9801\u4e0d\u8981\u986f\u793a\u6587\u5b57\u6458\u8981\u8a0a\u606f\uff0c\u5efa\u8b70\u53ef\u4ee5\u5728 &lt;head&gt;&lt;\/head&gt; \u9069\u7576\u8655\u52a0\u5165 nosnippet \u6a19\u8a18\uff0c\u6216\u8005\u4f60\u53ea\u662f\u4e0d\u5e0c\u671b\u5728\u7db2\u9801\u7684\u90e8\u5206\u6587\u5b57\u51fa\u73fe\u5728\u7cbe\u9078\u6458\u8981\u88e1\uff0c\u53ef\u4ee5\u91dd\u5c0d\u90e8\u5206\u6587\u5b57\u7684 html \u6a19\u7c64\u5167\u52a0\u5165 data-nosnippet\u3002\u7bc4\u4f8b\u5982\u4e0b\uff1a<br \/>\n\u6574\u4efd\u7db2\u9801\uff1a<\/p>\n<pre class=\"lang:xhtml decode:true\">&lt;meta name=\"robots\" content=\"nosnippet\"&gt;<\/pre>\n<p>\u90e8\u4efd\u6587\u5b57\uff1a<\/p>\n<pre class=\"lang:xhtml decode:true \">&lt;span data-nosnippet &gt;\u4e0d\u8981\u986f\u793a\u7cbe\u9078\u6458\u8981&lt;\/span&gt;<\/pre>\n<p>\u6216\u8005\u4f7f\u7528\u53ef\u63a7\u5236\u7cbe\u9078\u6458\u8981\u986f\u793a\u5b57\u5143\u7684 max-snippet:[number]\uff0c\u7279\u6b8a\u503c number=0 \u6642\uff0c\u8868\u793a\u4e0d\u986f\u793a\u4efb\u4f55\u7db2\u9801\u6458\u8981\uff0c\u76f8\u7576\u65bc nosnippet\uff1b\u5982\u679c number=-1 \u6642\uff0c\u5247\u8868\u793a\u7db2\u9801\u6458\u8981\u6c92\u6709\u4efb\u4f55\u9650\u5236<br \/>\n\u7bc4\u4f8b\uff1a<\/p>\n<pre class=\"lang:xhtml decode:true \"> &lt;meta name=\"robots\" content=\"max-snippet:[0]\"&gt;<\/pre>\n<p>\u4f46\u662f\u4f7f\u7528\u4e2d\u7e7c\u6a19\u8a18\uff0c\u53ef\u80fd\u6703\u8b93\u6392\u540d\u5728\u9996\u4f4d\u7684\u9801\u9762\u7684\u512a\u52e2\u6d88\u5931\uff0c\u6703\u6d41\u5931\u4e0d\u5c11\u7684\u66dd\u5149\u3002\u56e0\u6b64\u5728\u4f7f\u7528\u4e0a\u8ff0\u65b9\u6cd5\u6642\uff0c\u9700\u8003\u616e\u66dd\u5149\u8207\u6d41\u91cf\u7684\u6b0a\u8861\u8f15\u91cd\u3002<\/p>\n<h4>2. \u8a2d\u5b9a\u8c50\u5bcc\u95dc\u9375\u5b57\u5b57\u7d44<\/h4>\n<p>\u7531\u65bc\u7cbe\u9078\u6458\u8981\u901a\u5e38\u662f\u91dd\u5c0d\u9577\u5c3e\u95dc\u9375\u5b57\u4f86\u5448\u73fe\uff0c\u5efa\u8b70\u53ef\u4ee5\u6311\u9078\u4e0d\u540c\u7684\u95dc\u9375\u5b57\u7d44\u5408\uff0c\u4f86\u63d0\u9ad8\u8a72\u7db2\u9801\u7684\u6d41\u91cf\uff0c\u4f8b\u5982\uff1a\u4f60\u7684\u81ea\u52a9\u65c5\u904a\u7db2\u9801\u5df2\u7d93\u91dd\u5c0d\u300c\u5982\u4f55\u898f\u5283\u81ea\u52a9\u65c5\u904a\u300d\u7522\u751f\u51fa\u7cbe\u9078\u6458\u8981\uff0c\u53ef\u4ee5\u91dd\u5c0d\u8a72\u9801\u518d\u8a2d\u5b9a\u4e0d\u540c\u7684\u76ee\u6a19\u95dc\u9375\u5b57\uff0c\u4f8b\u5982\u300c\u81ea\u52a9\u65c5\u904a\u300d\u3001\u300c\u81ea\u52a9\u65c5\u904a \u898f\u5283\u300d\u3001\u300c\u81ea\u52a9\u65c5\u904a \u63a8\u85a6\u300d\u7b49\u5176\u4ed6\u5b57\uff0c\u540c\u6642\u4e5f\u88dc\u5145\u7db2\u9801\u5167\u90e8\u7684\u76f8\u95dc\u5167\u5bb9\uff0c\u8b93\u9019\u4e9b\u975e\u9577\u5c3e\u95dc\u9375\u5b57\u5e6b\u52a9\u7db2\u9801\u6293\u53d6\u5176\u4ed6\u6d41\u91cf\u3002<br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/featured-snippets-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Featured snippets\u662f\u4ec0\u9ebc\uff1f\u4ee5\u63d2\u968a\u7684\u65b9\u5f0f\u6436\u5360\u641c\u5c0b\u6392\u540d<\/span><\/a><br \/>\n<a href=\"https:\/\/ga.awoo.com.tw\/featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u7cbe\u9078\u6458\u8981(featured snippets)\u5728\u81fa\u7063\uff0c\u9762\u5c0d\u884c\u52d5\u3001\u8a9e\u97f3\u641c\u5c0b\u7684\u8da8\u52e2\u767c\u5c55\u4e0a\u6709\u4ec0\u9ebc\u4e0d\u4e00\u6a23<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.rebootonline.com\/blog\/how-use-google-meta-tags-control-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">HOW TO USE GOOGLE&#8217;S META TAGS TO CONTROL FEATURED SNIPPETS<\/span><\/a><br \/>\n<a href=\"https:\/\/www.rebootonline.com\/blog\/how-use-google-meta-tags-control-featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Reboot Line<\/span><\/a><br \/>\n<a href=\"https:\/\/developers.google.com\/search\/reference\/robots_meta_tag\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u6f2b\u904a\u5668\u4e2d\u7e7c\u6a19\u8a18\u3001data-nosnippet \u548c X-Robots-Tag \u898f\u7bc4<\/span><\/a><br \/>\n<a href=\"https:\/\/ipullrank.com\/how-googles-featured-snippet-update-will-affect-search\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How Google\u2019s Featured Snippet Update Will Affect Search<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B6%A8%E5%8B%A2%E5%9B%9B%EF%BC%9A%E4%BD%BF%E7%94%A8%E8%80%85%E6%84%8F%E5%9C%96%E5%B0%87%E6%9C%83%E6%9B%B4%E5%8A%A0%E5%A4%9A%E5%85%83\"><\/span><span style=\"font-weight: 400;\">\u8da8\u52e2\u56db\uff1a\u4f7f\u7528\u8005\u610f\u5716\u5c07\u6703\u66f4\u52a0\u591a\u5143<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728 2020 \u5e74\u73fe\u4eca\uff0c\u6709\u66f4\u591a\u4eba\u4ef0\u8cf4\u641c\u5c0b\u5f15\u64ce\u4f86\u627e\u5230\u4ed6\u5011\u7684\u7b54\u6848\u3002\u5728\u53f0\u7063\uff0c\u5c07\u8fd1 9 \u6210\u7684\u4eba\u90fd\u6703\u4f7f\u7528 Google \u641c\u5c0b\u4f86\u627e\u7b54\u6848\uff0c\u56e0\u70ba Google \u641c\u5c0b\u7d50\u679c\u7e3d\u662f\u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u3002\u4f46\u662f\u4f7f\u7528\u8005\u9700\u6c42\u4e0d\u518d\u55ae\u4e00\uff0c\u4f7f\u7528\u8005\u5c0d\u65bc\u8cc7\u8a0a\u7684\u6e34\u671b\u6c38\u7121\u6b62\u76e1\uff0c\u4f8b\u5982\u641c\u5c0b\u300e\u6d17\u8eca\u300f\u7684\u4f7f\u7528\u8005\uff0c\u53ef\u80fd\u4e0d\u518d\u53ea\u662f\u60f3\u8981\u77e5\u9053\u54ea\u88e1\u53ef\u4ee5\u6d17\u8eca\uff0c\u53ef\u80fd\u6703\u9032\u4e00\u6b65\u60f3\u77e5\u9053\u81ea\u52a9\u6d17\u8eca\u6b65\u9a5f\u3001\u4f7f\u7528\u54ea\u7a2e\u54c1\u724c\u6d17\u8eca\u6e05\u3001\u4e0b\u96e8\u5929\u9069\u4e0d\u9069\u5408\u7b49\u554f\u984c\u3002\u56e0\u6b64\u8981\u5982\u4f55\u80fd\u5920\u7522\u51fa\u66f4\u52a0\u7b26\u5408\u641c\u5c0b\u610f\u5716\u7684\u5167\u5bb9\uff0c\u4fbf\u662f\u73fe\u4eca\u4f01\u696d\u6216\u7ba1\u7406\u7db2\u7ad9\u7684\u884c\u92b7\u4eba\u54e1\u9700\u8981\u7814\u7a76\u7684\u8ab2\u984c\u3002\u7531\u65bc BERT \u6a21\u578b\u7684\u51fa\u73fe\uff0c\u641c\u5c0b\u5f15\u64ce\u5c0d\u65bc\u95dc\u9375\u5b57\u7684\u8655\u7406\u66f4\u52a0\u7cbe\u6e96\uff0c\u76f8\u5c0d\u4f86\u8b1b\uff0c\u7db2\u7ad9\u5167\u5bb9\u5c31\u5fc5\u9808\u8981\u66f4\u52a0\u5177\u9ad4\u8a73\u7d30\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A9%B2%E5%A6%82%E4%BD%95%E5%9B%A0%E6%87%89%EF%BC%9F-4\"><\/span><span style=\"font-weight: 400;\">\u8a72\u5982\u4f55\u56e0\u61c9\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><strong>1.\u4e86\u89e3\u672c\u8eab\u7522\u696d\u7684\u95dc\u9375\u554f\u984c<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u8981\u7522\u51fa\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\uff0c\u5c31\u5fc5\u9808\u8981\u5148\u4e86\u89e3\u7522\u696d\u7684\u7279\u6027\u3002\u4e0d\u540c\u7684\u7522\u696d\u6703\u95dc\u6ce8\u7684\u554f\u984c\uff0c\u5927\u4e0d\u76f8\u540c\uff0c\u4f8b\u5982\u5728\u65b0\u51a0\u80ba\u708e\u7684\u6d41\u884c\u7684\u73fe\u4eca\uff0c\u65c5\u904a\u696d\u53ef\u80fd\u6703\u95dc\u5fc3\u7684\u662f\u80ba\u708e\u4f55\u6642\u6703\u505c\u6b62\u6d41\u884c\uff0c\u65c5\u904a\u4eba\u6f6e\u4ec0\u9ebc\u6642\u5019\u6703\u56de\u6625\uff1f\u92fc\u9435\u696d\u53ef\u80fd\u64d4\u5fc3\u7684\u662f\u539f\u7269\u6599\u4f9b\u7d66\u662f\u5426\u80fd\u5920\u9806\u66a2\uff1f\u56e0\u6b64\u627e\u51fa\u7522\u696d\u7684\u95dc\u9375\u554f\u984c\uff0c\u5c07\u6703\u662f 2020 \u5e74\u521d\u5fc5\u5b9a\u8981\u505a\u7684\u529f\u8ab2\u3002<\/span><\/p>\n<h4><strong>2. \u64b0\u5beb\u512a\u826f\u6709\u597d\u7528\u7684\u5167\u5bb9<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u63d0\u4f9b\u597d\u7684\u5167\u5bb9\u7d66\u4f7f\u7528\u8005\u4e00\u76f4\u662f Google \u641c\u5c0b\u6f14\u7b97\u6cd5\u7684\u6838\u5fc3\u76ee\u6a19\uff0c\u7db2\u7ad9\u5982\u679c\u5167\u5bb9\u7f3a\u4e4f\u689d\u7406\u4ee5\u53ca\u4e0d\u77e5\u6240\u4e91\uff0c\u7db2\u7ad9\u6392\u540d\u4e00\u5b9a\u6703\u53d7\u5230\u5f71\u97ff\u3002awoo \u5c0d\u65bc\u597d\u7684\u5167\u5bb9\u7684\u5efa\u8b70\u662f\uff0c\u64c1\u6709\u8c50\u5bcc\u7684\u5b57\u6578\u3001\u80fd\u5920\u689d\u5217\u5f0f\u63cf\u8ff0\uff0c\u5207\u4e2d\u4f7f\u7528\u8005\u7684\u75db\u9ede\u63cf\u8ff0\u3002\u4f8b\u5982\u4f7f\u7528\u8005\u60f3\u77e5\u9053\u7db2\u7ad9 301 \u662f\u4ec0\u9ebc\uff1f\u5982\u679c\u4f60\u7db2\u7ad9\u5167\u5bb9\u7b26\u5408\u4ee5\u4e0a\u539f\u5247\uff0c\u5c31\u6709\u76f8\u7576\u6a5f\u6703\u6392\u540d\u5728\u524d\u5e7e\u540d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7bc4\u4f8b\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/301-302-redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">301\/302\u8f49\u5740\u5982\u4f55\u5f71\u97ff\u7db2\u7ad9SEO\uff1f\u4e09\u5927\u8981\u9ede\u8b93\u4f60\u505a\u597d\u7db2\u7ad9SEO<\/span><\/a><br \/>\n<img decoding=\"async\" class=\" wp-image-16528 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/content_301redirect.png\" alt=\"2020-seotrend-goodcontent\" width=\"598\" height=\"578\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u641c\u5c0b301\u8f49\u5740\u662f\u4ec0\u9ebc\uff0c\u7b26\u5408\u597d\u5167\u5bb9\u539f\u5247\u6392\u540d\u8f03\u5bb9\u6613\u5728\u524d\u9762<\/span><\/p>\n<h4><strong>3. \u91cd\u65b0\u601d\u8003\u5167\u5bb9\u67b6\u69cb\uff0c\u6587\u5b57\u3001\u6295\u5f71\u7247\u3001\u5f71\u7247<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u597d\u7684\u5167\u5bb9\u4e0d\u518d\u9650\u5b9a\u65bc\u6587\u5b57\uff0c\u7531\u65bc google \u722c\u87f2\u80fd\u529b\u4e0d\u65b7\u5730\u9032\u5316\uff0c\u70ba\u4e86\u6eff\u8db3\u4f7f\u7528\u8005\u9700\u6c42\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u5167\u5bb9\u7d20\u6750\uff0c\u4f8b\u5982\u6295\u5f71\u7247\u3001\u5f71\u7247\u90fd\u6703\u9032\u884c\u5206\u6790\uff0c\u56e0\u6b64\u5fc5\u9808\u91cd\u65b0\u601d\u8003\u4ec0\u9ebc\u6a23\u5167\u5bb9\u5448\u73fe\u65b9\u5f0f\uff0c\u5c0d\u65bc\u4f7f\u7528\u8005\u662f\u6700\u597d\u7684\uff0c\u7531\u65bc\u73fe\u5728\u526a\u8f2f\u5de5\u5177\u7684\u76db\u884c\uff0c\u5982\u679c\u80fd\u7528\u5f71\u7247\u4f86\u5448\u73fe\u5167\u5bb9\uff0c\u4e5f\u6703\u6709\u6a5f\u6703\u7af6\u722d\u6392\u540d\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-16530 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/content_video-seo.png\" alt=\"2020-seotrend-videoseo\" width=\"810\" height=\"381\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u5f71\u7247\u5167\u5bb9\u88fd\u4f5c\u8a73\u7d30\uff0c\u7af6\u722d\u5230Featured snippet<\/span><\/p>\n<h4><strong>4. \u70ba\u76ee\u6a19\u6311\u9078\u66f4\u591a\u95dc\u9375\u5b57<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u70ba\u7db2\u7ad9\u7684\u5546\u696d\u76ee\u6a19\u6311\u9078\u66f4\u591a\u9069\u5408\u7684\u95dc\u9375\u5b57\uff0c\u4f60\u53ef\u4ee5\u900f\u904e Google analytic\u3001Google search console\u4f86\u4e86\u89e3\u9032\u7ad9\u7684\u95dc\u9375\u5b57\u6709\u54ea\u4e9b?\u8abf\u6574\u7b26\u5408\u76ee\u6a19\u7684\u95dc\u9375\u5b57\uff0c\u512a\u5316\u7db2\u7ad9\u5167\u5bb9\uff0c\u8b93\u7db2\u7ad9\u81ea\u7136\u6d41\u91cf\u7ffb\u500d\u63d0\u5347\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-16531 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/03\/content_select-keyword.png\" alt=\"2020-seotrend-select keyword\" width=\"927\" height=\"410\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 10pt;\">\u900f\u904eGoogle search console\u6311\u9078\u65b0\u7684\u76ee\u6a19\u95dc\u9375\u5b57<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/keyword-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5982\u4f55\u505a\u597dSEO\u7db2\u7ad9\u512a\u5316\uff1f\u95dc\u9375\u5b57\u5206\u67907\u6b65\u9a5f\uff0c\u6b63\u4e2d\u7d05\u5fc3\u5ba2\u7fa4<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u76f8\u95dc\u8cc7\u6599\uff1a<\/span><br \/>\n<a href=\"https:\/\/moz.com\/blog\/seo-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO for 2020 &#8211; Whiteboard Friday<\/span><\/a><br \/>\n<a href=\"https:\/\/moz.com\/blog\/seo-trends-2020-and-beyond\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pay Attention to These SEO Trends in 2020 and Beyond<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2020_SEO%E8%B5%B0%E5%90%91%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE%E5%84%AA%E5%85%88%EF%BC%8C%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96%E5%A4%9A%E5%85%83%E5%8C%96%E6%99%82%E4%BB%A3%E4%BE%86%E8%87%A8\"><\/span><span style=\"font-weight: 400;\">2020 SEO\u8d70\u5411\u884c\u52d5\u88dd\u7f6e\u512a\u5148\uff0c\u641c\u5c0b\u610f\u5716\u591a\u5143\u5316\u6642\u4ee3\u4f86\u81e8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u9032\u5165 5G \u6642\u4ee3\uff0c\u66f4\u591a\u4f7f\u7528\u8005\u5c0d\u65bc\u624b\u6a5f\u7684\u4f9d\u8cf4\u6703\u66f4\u9ad8\uff0cGoogle 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