{"id":19462,"date":"2020-05-12T10:12:02","date_gmt":"2020-05-12T02:12:02","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=19462"},"modified":"2024-09-18T11:51:25","modified_gmt":"2024-09-18T03:51:25","slug":"google-ads-dsa-nununi","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/","title":{"rendered":"\u6539\u5584\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u8f49\u63db\u6210\u6548\uff0cnununi+google DSA\u958b\u767c\u51fa\u66f4\u591a\u641c\u5c0b\u53ef\u80fd\u6027"},"content":{"rendered":"<p>\u65e9\u5728\u6578\u5e74\u524d Google \u63a8\u51fa\u4e86\u300c<strong>\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (dynamic search ads)<\/strong>\u300d\uff0c\u7576\u6642\u5a92\u9ad4\u5ee3\u544a\u5e02\u5834\u5f77\u5f7f\u770b\u898b\u4e86\u5ee3\u544a\u81ea\u52d5\u5316\u7684\u66d9\u5149\u3001\u76fc\u671b\u4e00\u500b\u4f4e\u4eba\u529b\u6210\u672c\u800c\u9ad8\u8f49\u63db\u6548\u80fd\u7684\u5ee3\u544a\u5c31\u6b64\u554f\u4e16\u3002\u4e0d\u904e\uff0c\u6642\u81f3\u4eca\u65e5\u671b\u5411\u5a92\u9ad4\u5e02\u5834\uff0c\u4ecd\u6301\u7e8c\u4f7f\u7528 DSA \u5ee3\u544a\u7684\u4eba\u6050\u6015\u5be5\u5be5\u7121\u5e7e\uff0c\u63a2\u7a76 DSA \u88ab\u5e02\u5834\u6253\u5165\u51b7\u5bae\uff1f\u539f\u56e0\u591a\u534a\u8207\u7db2\u9801\u67b6\u69cb\u5c0d Google \u4e0d\u5920\u53cb\u5584\u8207\u9801\u9762\u5167\u5bb9\u4e0d\u8db3\u6709\u95dc\uff0c\u672c\u7bc7\u5c31\u8981\u4f86\u8b1b\u89e3 Google DSA \u7684\u75db\u9ede\u3001\u4ee5\u53ca awoo \u6700\u65b0\u7684 AI \u7522\u54c1 nununi (2021\/03 \u5f8c\u66f4\u540d\u70ba<strong><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/a><\/strong>) \u5982\u4f55\u89e3\u6c7a\u9019\u500b\u554f\u984c\u3002<a href=\"https:\/\/www.nununi.com\/nununi-dsa-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u539f\u6587\u5728\u6b64<\/a>\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A_DSA_%E7%97%9B%E9%BB%9E%EF%BC%9A%E7%B6%B2%E9%A0%81%E5%85%A7%E5%AE%B9%E7%9A%84%E7%90%86%E8%A7%A3\" >\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (DSA) \u75db\u9ede\uff1a\u7db2\u9801\u5167\u5bb9\u7684\u7406\u89e3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A_DSA_%E5%B8%B8%E8%A6%8B%E7%97%9B%E9%BB%9E\" >\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (DSA) \u5e38\u898b\u75db\u9ede<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#nununi_%E6%83%85%E5%A2%83%E7%B5%84%E5%90%88%E6%A8%99%E7%B1%A4%E6%87%89%E7%94%A8%E6%96%BC%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8ADSA\" >nununi \u60c5\u5883\u7d44\u5408\u6a19\u7c64\u61c9\u7528\u65bc\u52d5\u614b\u641c\u5c0b\u5ee3\u544a(DSA)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#11%3E2%EF%BC%8Cnununi_x_google_DSA_%E8%83%BD%E5%90%8C%E6%99%82%E9%81%94%E5%88%B0\" >1+1&gt;2\uff0cnununi x google DSA \u80fd\u540c\u6642\u9054\u5230<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#%E5%AF%A6%E9%9A%9B%E6%93%8D%E4%BD%9C%E6%88%90%E6%95%88\" >\u5be6\u969b\u64cd\u4f5c\u6210\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-dsa-nununi\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A_DSA_%E7%97%9B%E9%BB%9E%EF%BC%9A%E7%B6%B2%E9%A0%81%E5%85%A7%E5%AE%B9%E7%9A%84%E7%90%86%E8%A7%A3\"><\/span>\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (DSA) \u75db\u9ede\uff1a\u7db2\u9801\u5167\u5bb9\u7684\u7406\u89e3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728<a href=\"https:\/\/www.awoo.com.tw\/blog\/dynamic-search-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u6559\u5b78\u3011\u8b93 Google \u5ee3\u544a\u6587\u6848\u4e0d\u518d\u5beb\u5230\u624b\u8edf<\/a>\u4e00\u6587\u4e2d\uff0c\u6211\u5011\u70ba\u5927\u5bb6\u4ecb\u7d39\u4e86 DSA \u7684\u512a\u9ede\u8207\u6ce8\u610f\u4e8b\u9805\uff0c\u53ea\u6709\u5728 Google \u722c\u87f2\u80fd\u7406\u89e3\u7db2\u9801\u5167\u5bb9\u7684\u540c\u6642\u3001\u900f\u904e\u641c\u5c0b\u5b57\u8a5e\u6311\u9078\u51fa\u9ad8\u95dc\u806f\u6027\u7684\u5ee3\u544a\u5230\u9054\u7db2\u9801\uff0cDSA \u7684\u5f37\u9805\u65b9\u80fd\u767c\u63ee\u3002<br \/>\n\u4e0d\u904e\uff0c\u7576\u554f\u984c\u727d\u6d89\u5230\u7db2\u9801\u67b6\u69cb\u8abf\u6574\u6216 SEO \u6280\u8853\u5c64\u9762\u6642\uff0c\u6240\u9762\u81e8\u7684\u6642\u9593\u6210\u672c\u8207\u91d1\u9322\u6210\u672c\u5f80\u5f80\u4ee4\u4eba\u671b\u4e4b\u537b\u6b65\uff0c\u4e5f\u4f7f\u5f97 DSA \u7121\u6cd5\u56de\u61c9\u5e02\u5834\u671f\u5f85\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A_DSA_%E5%B8%B8%E8%A6%8B%E7%97%9B%E9%BB%9E\"><\/span>\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (DSA) \u5e38\u898b\u75db\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u9801\u9762\u8cc7\u8a0a\u4e0d\u8db3\uff0c\u5c0e\u81f4\u5ee3\u544a\u4e0d\u6613\u88ab\u89f8\u767c<\/li>\n<li>\u9801\u9762\u95dc\u806f\u6027\u904e\u4f4e\uff0c\u5c0e\u81f4\u8df3\u51fa\u7387\u904e\u9ad8<\/li>\n<li>\u9801\u9762\u95dc\u806f\u6027\u904e\u4f4e\uff0c\u5c0e\u81f4\u5ee3\u544a\u8a55\u7d1a\u904e\u4f4e\u3001CPC \u8f03\u9ad8<\/li>\n<\/ul>\n<p>awoo nununi AI (2021\/03 \u5f8c\u66f4\u540d\u70ba<strong><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/a><\/strong>) \u60c5\u5883\u5f0f\u7d44\u5408\u6a19\u7c64\u7684\u554f\u4e16\uff0c\u5373\u662f\u80fd\u540c\u6642\u63d0\u9ad8\u300cGoogle \u53cb\u5584\u5ea6\u300d\u8207\u300cDSA \u9ad8\u5ea6\u95dc\u806f\u6027\u300d\u4e26\u9023\u5e36\u512a\u5316\u8df3\u51fa\u7387\u3001CPC \u6210\u672c\u7684\u89e3\u6c7a\u65b9\u6848\uff01<\/p>\n<h2><span class=\"ez-toc-section\" id=\"nununi_%E6%83%85%E5%A2%83%E7%B5%84%E5%90%88%E6%A8%99%E7%B1%A4%E6%87%89%E7%94%A8%E6%96%BC%E5%8B%95%E6%85%8B%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8ADSA\"><\/span>nununi \u60c5\u5883\u7d44\u5408\u6a19\u7c64\u61c9\u7528\u65bc\u52d5\u614b\u641c\u5c0b\u5ee3\u544a(DSA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7121\u8ad6\u96fb\u5546\u6216\u5167\u5bb9\u578b\u7db2\u7ad9\uff0c\u7db2\u9801\u8996\u89ba\u591a\u6f02\u4eae\u3001\u5167\u5bb9\u591a\u8c50\u5bcc\uff0c\u82e5 Google \u7684\u722c\u87f2\u770b\u4e0d\u61c2\u7db2\u9801\u5167\u5bb9\uff0c\uff0c\u96e3\u4ee5\u722c\u53d6\u8207\u7406\u89e3\u7db2\u7ad9\u9801\u9762\uff0c\u4e00\u5207\u90fd\u53ea\u662f\u6789\u7136\u3002<br \/>\n\u6b63\u56e0\u70ba\u6295\u653e DSA \u5ee3\u544a\u9700\u8981 Google \u722c\u87f2\u7406\u89e3\u7db2\u7ad9\u9801\u9762\u5167\u5bb9\uff0cnununi (2021\/03 \u5f8c\u66f4\u540d\u70ba<strong><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/a><\/strong>) \u80fd\u89e3\u69cb\u9801\u9762\u5167\u5bb9\uff0c\u91dd\u5c0d\u5546\u54c1\u6216\u5167\u5bb9\u6587\u7ae0\u751f\u6210\u300c\u60c5\u5883\u7d44\u5408\u6a19\u7c64\u300d\uff0c\u8b93\u722c\u87f2\u65bc\u77ed\u6642\u9593\u5167\u6536\u9304\u7db2\u9801\u3001\u8a8d\u8b58\u5546\u54c1\uff0c\u4e26\u96a8\u8457\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u5b57\u8a5e\u81ea\u52d5\u7522\u51fa\u5927\u91cf\u76f8\u5c0d\u61c9\u7684\u5c0d\u641c\u5c0b\u5f15\u64ce\u53cb\u5584\u7684\u9801\u9762\u3002<br \/>\n\u4f8b\u5982\u4ee5\u4e0b\u96fb\u5546\u9801\u9762\uff0cnununi (2021\/03 \u5f8c\u66f4\u540d\u70ba<strong><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/a><\/strong>) \u6703\u6839\u64da\u5546\u54c1\u7684\u95dc\u9375\u5b57\u722c\u53d6\u76f8\u95dc\u5b57\u8a5e\uff0c\u4e26\u91dd\u5c0d\u4f60\u6b63\u5728\u770b\u7684\u641c\u5c0b\u5b57\u8a5e\u518d\u63a8\u85a6\u5176\u4ed6\u884d\u4f38\u95dc\u9375\u5b57\uff1a<br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-19475\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/04\/awoo-google-ads-dsa-1-1024x547.png\" alt=\"\" width=\"800\" height=\"427\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11%3E2%EF%BC%8Cnununi_x_google_DSA_%E8%83%BD%E5%90%8C%E6%99%82%E9%81%94%E5%88%B0\"><\/span><span style=\"font-size: 14pt;\">1+1&gt;2\uff0cnununi x google DSA \u80fd\u540c\u6642\u9054\u5230<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Google \u9ad8\u5ea6\u53cb\u5584\u5ee3\u544a\u6613\u89f8\u767c<\/li>\n<li>\u641c\u5c0b\u5b57\u8a5e\u8207\u5ee3\u544a\u6a19\u984c\u9ad8\u5ea6\u95dc\u806f<\/li>\n<li>\u641c\u5c0b\u5b57\u8a5e\u8207\u5ee3\u544a\u5230\u9054\u9801\u9762\u5167\u5bb9\u9ad8\u5ea6\u95dc\u806f<\/li>\n<li>\u5230\u9054\u7db2\u9801\u5167\u5bb9\u7cbe\u6e96\uff0c\u4e14\u6a19\u7c64\u5316\u9078\u9805\u80fd\u8b93\u4f7f\u7528\u8005\u66f4\u5feb\u901f\u7c21\u4fbf\u7684\u5ef6\u4f38\u700f\u89bd<\/li>\n<li>\u5546\u54c1\u6216\u6587\u7ae0\u5167\u5bb9\u80fd\u4f9d\u6a19\u7c64\u7cbe\u6e96\u5206\u985e\uff0c\u65bc\u6700\u77ed\u6642\u9593\u5448\u73fe\u6700\u7b26\u5408\u641c\u5c0b\u610f\u5716\u7684\u5167\u5bb9<\/li>\n<\/ul>\n<p>\u7d50\u5408\u4e0a\u8ff0\u689d\u4ef6\u9054\u6210\u9ad8\u8f49\u63db\u7387\uff0c\u6700\u5f8c\u878d\u5408 DSA \u672c\u8eab\u9577\u5c3e\u95dc\u9375\u5b57\u7684\u6bd4\u5c0d\u80fd\u529b\uff0c\u7528\u66f4\u4f4e\u7684 CPC \u53d6\u5f97\u66f4\u597d\u7684 ROAS\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%9A%9B%E6%93%8D%E4%BD%9C%E6%88%90%E6%95%88\"><\/span>\u5be6\u969b\u64cd\u4f5c\u6210\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0b\u5716\u70ba\u4e00\u5be2\u5177\u96fb\u5546\u5ba2\u6236\uff0c\u5728\u540c\u6642\u904b\u4f5c\u6a19\u6e96\u95dc\u9375\u5b57\u5ee3\u544a\u7684\u524d\u63d0\u4e0b\uff0c\u4f7f\u7528\u4e86\u4e00\u500b\u6708\u7684 nununi x DSA \u7684\u6210\u679c\uff1a<\/p>\n<ul>\n<li>\u6700\u4f73\u5316\u5206\u6578\uff1a99% &#8211; nununi \u8207 DSA \u9ad8\u5ea6\u76f8\u5bb9<\/li>\n<li>CPC\uff1a$3.34 &#8211; \u4f4e\u9ede\u53ca\u6210\u672c<\/li>\n<li>\u8f49\u63db\u7387\uff1a1.89% &#8211; \u9ad8\u8f49\u63db\u7387<\/li>\n<li>\u55ae\u6b21\u8f49\u63db\u8cbb\u7528\uff1a$176.25 &#8211; \u4f4e\u8f49\u63db\u6210\u672c<\/li>\n<li>\u8f49\u63db\u50f9\u503c\/\u8cbb\u7528\uff1a12.16 &#8211; \u9ad8ROAS<\/li>\n<\/ul>\n<p>\u900f\u904e nununi \u667a\u6167\u6a19\u7c64\u6280\u8853\u50ac\u5316 DSA 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