{"id":20570,"date":"2020-06-02T09:05:47","date_gmt":"2020-06-02T01:05:47","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=20570"},"modified":"2023-12-28T16:47:26","modified_gmt":"2023-12-28T08:47:26","slug":"martech-automation-tw","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-automation-tw\/","title":{"rendered":"(301)\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316 (Marketing Automation)\uff1f\u5e38\u898b\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5165\u9580\u4ecb\u7d39"},"content":{"rendered":"<p>\u5728 &lt;<a href=\"https:\/\/www.nununi.com\/2020-martech\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ec0\u9ebc\u662fMartech?2020Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2<\/a>&gt; \u4e00\u6587\u88e1\uff0c\u6211\u5011\u8ac7\u5230\u300c\u6253\u9020\u66f4\u512a\u8cea\u7684\u7528\u6236\u9ad4\u9a57\u300d\u548c\u300c\u884c\u92b7\u81ea\u52d5\u5316\u300d\u662f 2020 \u5e74\u884c\u92b7\u79d1\u6280\u7684\u5169\u5927\u767c\u5c55\u91cd\u9ede\uff0c\u96a8\u8457\u884c\u92b7\u591a\u7ba1\u9053\u5316\uff0c\u884c\u92b7\u4eba\u54e1\u70ba\u4e86\u8981\u8b93\u884c\u92b7\u6d3b\u52d5\u66f4\u52a0\u7a81\u51fa\uff0c\u5275\u610f\u8207\u7b56\u5283\u80fd\u529b\u4fbf\u986f\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u7136\u800c\uff0c\u5728\u65e5\u5e38\u5eb6\u52d9\u4e0a\uff0c\u884c\u92b7\u4eba\u54e1\u4ecd\u6709\u8a31\u591a\u91cd\u8907\u6027\u4efb\u52d9\u5f97\u5b8c\u6210\uff0c\u6b64\u6642\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u4fbf\u80fd\u6d3e\u4e0a\u7528\u5834\u4e86\u3002<br \/>\n\u9019\u5169\u5e74\u96a8\u8457 Martech \u71b1\u70c8\u8a0e\u8ad6\uff0c\u8a31\u591a\u6578\u4f4d\u884c\u92b7\u4eba\u5c0d\u65bc\u884c\u92b7\u81ea\u52d5\u5316\u7684\u6982\u5ff5\u4e5f\u4e0d\u964c\u751f\uff0c\u6b64\u7bc7\u5c31\u8981\u4f86\u6df1\u5165\u4ecb\u7d39\u4f55\u8b02\u884c\u92b7\u81ea\u52d5\u5316\u3001\u5177\u5099\u529f\u80fd\u4ee5\u53ca\u5e38\u898b MA \u5de5\u5177\u6709\u54ea\u4e9b\u3002<\/p>\n<div 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\u65b0\u8da8\u52e2\uff0c\u63a8\u52d5\u884c\u92b7\u5de5\u5177\u518d\u9032\u5316<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-automation-tw\/#nununi_PDP_%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%8C%E8%92%90%E9%9B%86%E5%B0%8D%E5%95%86%E5%93%81%E7%9A%84%E7%90%86%E8%A7%A3\" >nununi PDP \u5546\u54c1\u6578\u64da\u5e73\u53f0\uff0c\u8490\u96c6\u5c0d\u5546\u54c1\u7684\u7406\u89e3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-automation-tw\/#%E9%96%8B%E5%A7%8B%E4%BD%A0%E7%9A%84%E7%AC%AC%E4%B8%80%E5%80%8B%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7\" >\u958b\u59cb\u4f60\u7684\u7b2c\u4e00\u500b\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span>\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64da <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/what-is-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce \u5b9a\u7fa9<\/a>\uff0c\u884c\u92b7\u81ea\u52d5\u5316 (Marketing Automation) \u6307\u7684\u662f\u904b\u7528\u4e00\u7ad9\u5f0f\u8edf\u9ad4\u4f86\u5354\u52a9\u591a\u7ba1\u9053\u7ba1\u7406\u884c\u92b7\u6d41\u7a0b\u8207\u6d3b\u52d5\uff0c\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u57f9\u990a\u51fa\u54c1\u8cea\u512a\u826f\u7684\u6f5b\u5728\u9867\u5ba2\u3002<br \/>\n\u900f\u904e\u884c\u92b7\u81ea\u52d5\u5316\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u89e3\u6c7a\u91cd\u8907\u6027\u5de5\u4f5c\uff0c\u7bc0\u7701\u8a31\u591a\u6642\u9593\u548c\u884c\u92b7\u8cc7\u6e90\uff0c\u5c07\u66f4\u591a\u6642\u9593\u6295\u5165\u5275\u610f\u767c\u60f3\u3001\u7b56\u7565\u5236\u5b9a\u4ee5\u53ca\u92b7\u552e\u8f49\u63db\u4e09\u500b\u5c64\u9762\u4e0a\u3002\u4f8b\u5982\u4f7f\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u53ef\u4ee5\u5b8c\u6210\u540c\u6b65\u5167\u5bb9\u81f3\u591a\u7a2e\u793e\u7fa4\u5e73\u53f0\u3001\u5bc4\u9001\u6bcf\u9031\u96fb\u5b50\u5831\u4ee5\u53ca\u6574\u5408\u591a\u7ba1\u9053\u884c\u92b7\u7d20\u6750\u7b49\uff0c\u8a73\u7d30\u4ecb\u7d39\u53ef\u770b<a href=\"https:\/\/www.awoo.com.tw\/blog\/marketing-automation\/\">\u6538\u95dc\u884c\u92b7\u4eba\u7684\u4e0b\u73ed\u6642\u9593\uff0c\u4f60\u4e0d\u80fd\u4e0d\u61c2\u884c\u92b7\u81ea\u52d5\u5316<\/a>\u9019\u7bc7\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B0%8D%E6%96%BC%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%E5%84%AA%E5%8C%96%E7%9A%84%E5%A5%BD%E8%99%95\"><\/span>\u884c\u92b7\u81ea\u52d5\u5316\u5c0d\u65bc\u9867\u5ba2\u9ad4\u9a57\u512a\u5316\u7684\u597d\u8655<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a66\u60f3\u4e00\u4e0b\u4e00\u540d\u6578\u4f4d\u884c\u92b7\u4eba\u5728\u63a5\u89f8\u4e00\u500b\u6f5b\u5728\u6d88\u8cbb\u8005\u6642\uff0c\u53ef\u80fd\u6703\u66f4\u65b0\u7db2\u7ad9\u5167\u5bb9\u3001\u64b0\u5beb\u6587\u7ae0\u722d\u53d6\u641c\u5c0b\u6392\u540d\u3001\u4e0b Google\/FB \u5ee3\u544a\u3001\u767c\u9001\u96fb\u5b50\u5831\u2026\u2026\u3002\u5149\u662f\u8981\u60f3\u4e00\u500b\u63a5\u89f8\u9ede\u8981\u5982\u4f55\u6709\u6548\u63a5\u89f8\u6f5b\u5728\u6d88\u8cbb\u8005\u5c31\u5f97\u8017\u8cbb\u4e00\u5b9a\u6642\u9593\uff0c\u66f4\u5225\u8aaa\u662f\u898f\u5283\u4e00\u500b\u5b8c\u6574\u591a\u7ba1\u9053\u7684\u884c\u92b7\u6d3b\u52d5\u6709\u591a\u7e41\u7463\uff0c\u4e5f\u56e0\u6b64\uff0c\u900f\u904e\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5f59\u6574\u6f5b\u5728\u5ba2\u6236\u8cc7\u6599\u53ca\u63a5\u89f8\u983b\u7387\uff1b\u5e6b\u52a9\u8861\u91cf\u6bcf\u500b\u7ba1\u9053\u5c0d\u8f49\u63db\u7684\u6709\u6548\u6027\uff1b\u6216\u662f\u512a\u5316\u8cfc\u8cb7\u65c5\u7a0b\uff0c\u6839\u64da\u6f5b\u5728\u6d88\u8cbb\u8005\u8655\u65bc\u8cfc\u8cb7\u904e\u7a0b\u4e0d\u540c\u968e\u6bb5\uff0c\u7d66\u4e88\u76f8\u5c0d\u61c9\u7684\u5167\u5bb9\u6216\u512a\u60e0\u7b49\uff0c\u589e\u52a0\u8f49\u63db\u6a5f\u6703\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7%E5%92%8C_CRM_%E7%B3%BB%E7%B5%B1%E6%9C%89%E4%BD%95%E4%B8%8D%E5%90%8C\"><\/span>\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u548c CRM \u7cfb\u7d71\u6709\u4f55\u4e0d\u540c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0d\u65bc\u767c\u5c55\u9ad4\u7cfb\u76f8\u5c0d\u5b8c\u6574\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u5167\u90e8\u53ef\u80fd\u65e9\u5df2\u4f7f\u7528 CRM \u7cfb\u7d71\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\uff0c\u4e0d\u904e\u4e8b\u5be6\u4e0a MA \u5de5\u5177\u548c CRM \u672c\u8cea\u4e0a\u5728\u7ba1\u7406\u8cc7\u6599\u7684\u89d2\u5ea6\u4e0d\u76e1\u76f8\u540c\uff0c\u7c21\u55ae\u4f86\u8aaa\uff0cMA \u5de5\u5177\u4e3b\u8981\u662f\u7d66\u884c\u92b7\u90e8\u9580\u7ba1\u7406\u4e26\u57f9\u990a\u300c\u6709\u50f9\u503c\u7684\u6f5b\u5728\u5ba2\u6236\u300d\u5354\u52a9\u92b7\u552e\u90e8\u9580\u505a\u597d\u4e0b\u4e00\u6b65\u7684\u5ba2\u6236\u958b\u767c\uff1bCRM \u7cfb\u7d71\u5247\u662f\u4ee5\u300c\u92b7\u552e\u6210\u4ea4\u300d\u70ba\u4f7f\u7528\u91cd\u9ede\uff0c\u4ee5\u4e0b\u5716\u884c\u92b7 &#8211; \u92b7\u552e\u6f0f\u6597\u4fbf\u80fd\u7c21\u55ae\u660e\u767d\u5169\u8005\u5dee\u5225\uff1a<\/p>\n<div id=\"attachment_20571\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-20571\" class=\"wp-image-20571 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/05\/pasted-image-0-1024x806.png\" alt=\"\" width=\"800\" height=\"630\" \/><p id=\"caption-attachment-20571\" class=\"wp-caption-text\">\u5716\u7247\u4f86\u6e90\uff1aCapterra<\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%99%82%E6%A9%9F%E4%BC%81%E6%A5%AD%E5%BC%95%E9%80%B2%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7%E6%9C%80%E6%B4%BD%E7%95%B6%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u6642\u6a5f\u4f01\u696d\u5f15\u9032\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u6700\u6d3d\u7576\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u77ad\u89e3\u4e86 MA \u5de5\u5177\u548c CRM \u7cfb\u7d71\u7684\u4e0d\u540c\u5f8c\uff0c\u4f60\u53ef\u80fd\u6703\u60f3\u554f\uff1a\u8981\u5982\u4f55\u8a55\u4f30\u516c\u53f8\u662f\u5426\u9700\u8981\u4e00\u500b MA \u5de5\u5177\u5462\uff1f\u4ee5\u4e0b\u6574\u7406\u51fa\u4e09\u9ede\u5728\u4f7f\u7528 MA \u5de5\u5177\u524d\u7684\u8a55\u4f30\u5efa\u8b70\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E5%89%8D%E6%BD%9B%E5%9C%A8%E5%AE%A2%E6%88%B6%E5%90%8D%E5%96%AE%E6%98%AF%E5%90%A6%E5%A4%AA%E9%81%8E%E9%BE%90%E5%A4%A7%EF%BC%8C%E4%BB%A5%E8%87%B3%E6%96%BC%E9%9B%A3%E4%BB%A5%E3%80%8C%E8%A1%8C%E9%8A%B7%E6%89%8B%E5%8B%95%E5%8C%96%E3%80%8D\"><\/span>\u76ee\u524d\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\u662f\u5426\u592a\u904e\u9f90\u5927\uff0c\u4ee5\u81f3\u65bc\u96e3\u4ee5\u300c\u884c\u92b7\u624b\u52d5\u5316\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c0d\u65bc\u5ba2\u6236\u8cc7\u6599\u4e0d\u591a\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u4f7f\u7528 Excel \u5831\u8868\u9084\u505a\u7c21\u55ae\u5206\u7d1a\u8207\u7cfb\u7d71\u7ba1\u7406\uff0c\u4e0d\u904e\u7576\u8cc7\u6599\u57fa\u6578\u8b8a\u5927\uff0c\u4f8b\u5982\u4e0a\u5343\/\u842c\u7b46\u6f5b\u5728\u540d\u55ae\uff0cExcel \u5c31\u5bb9\u6613\u986f\u73fe\u8cc7\u6599\u4e1f\u5931\u548c\u96e3\u6574\u7406\u7b49\u7f3a\u9ede\uff0c\u52a0\u4e0a\u6578\u4f4d\u7ba1\u9053\u63a5\u89f8\u9ede\u591a\u5143\uff0cExcel \u4e5f\u5f88\u96e3\u8ffd\u8e64\u6bcf\u500b\u5ba2\u6236\u5728\u4e0d\u540c\u7ba1\u9053\u7684\u4e92\u52d5\u60c5\u6cc1\u3002<br \/>\n\u6240\u4ee5\u7576\u4f60\u767c\u73fe\u81ea\u5df1\u82e6\u60f1\u4e0d\u77e5\u9053\u5982\u4f55\u8655\u7406\u540d\u55ae\u9032\u884c\u6709\u6548\u8ffd\u8e64\u6642\uff0c\u6216\u8a31\u5c31\u662f\u5f15\u9032 MA \u5de5\u5177\u7684\u6642\u6a5f\u3002MA \u5de5\u5177\u80fd\u6e1b\u5c11\u4eba\u70ba\u758f\u5931\u3001\u78ba\u4fdd\u6bcf\u500b\u6f5b\u5728\u540d\u55ae\u90fd\u80fd\u88ab\u6709\u6548\u7ba1\u7406\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%B7%E5%82%99%E5%84%AA%E8%B3%AA%E5%85%A7%E5%AE%B9%E3%80%81%E4%BD%86%E9%9B%A3%E4%BB%A5%E6%A0%B9%E6%93%9A%E5%AE%A2%E6%88%B6%E7%89%B9%E6%80%A7%E5%AE%A2%E8%A3%BD%E5%8C%96\"><\/span>\u5177\u5099\u512a\u8cea\u5167\u5bb9\u3001\u4f46\u96e3\u4ee5\u6839\u64da\u5ba2\u6236\u7279\u6027\u5ba2\u88fd\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u64da<a href=\"https:\/\/www.lianatech.com\/blog\/marketing-automation-benefits-in-numbers.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u8abf\u67e5<\/a>\uff0c\u4f7f\u7528 MA \u5de5\u5177\u7684\u4f01\u696d\u8a8d\u70ba\u884c\u92b7\u81ea\u52d5\u5316\u7684\u4e3b\u8981\u597d\u8655\u5728\u65bc\u80fd\u8207\u9867\u5ba2\u9032\u884c\u6709\u6548\u8a0a\u606f\u6e9d\u901a\uff0cMA \u5de5\u5177\u80fd\u5354\u52a9\u4f01\u696d\u77ad\u89e3\u9867\u5ba2\u9700\u6c42\u6253\u9020\u5c08\u5c6c\u5167\u5bb9\uff0c\u5e38\u898b MA \u61c9\u7528\u5305\u542b\u96fb\u5b50\u5831 (Email) \u767c\u9001\u3001\u7db2\u7ad9 A\/B test \u4ee5\u53ca\u5efa\u7acb Landing page\/Form \u7b49\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E7%A2%BA%E5%AE%9A%E6%89%8B%E4%B8%8A%E5%90%8D%E5%96%AE%E5%93%AA%E4%BA%9B%E5%85%B7%E6%BD%9B%E5%8A%9B%E3%80%81%E9%9C%80%E8%A6%81%E5%84%AA%E5%85%88%E9%96%8B%E7%99%BC\"><\/span>\u4e0d\u78ba\u5b9a\u624b\u4e0a\u540d\u55ae\u54ea\u4e9b\u5177\u6f5b\u529b\u3001\u9700\u8981\u512a\u5148\u958b\u767c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u696d\u52d9\u8981\u9032\u884c\u6709\u6548\u958b\u767c\u3001\u63d0\u5347\u5ba2\u6236\u6210\u4ea4\u7387\uff0c\u4e00\u822c\u6703\u5f9e\u6700\u6709\u6a5f\u6703\u8ac7\u6210\u7684\u6f5b\u5728\u5ba2\u6236\u958b\u59cb\uff0c\u6b64\u6642\uff0c\u884c\u92b7\u4eba\u54e1\u662f\u5426\u80fd\u5728\u6f0f\u6597\u524d\u671f\u8fa8\u8b58\u51fa\u4f86\uff0c\u4fbf\u9700\u8981\u4ef0\u8cf4 MA \u5de5\u5177\u5c0d\u6f5b\u5728\u9867\u5ba2\u7684\u8a55\u4f30\u6a5f\u5236 (Lead Scoring)\uff0c\u5354\u52a9\u627e\u51fa\u6700\u6709\u50f9\u503c\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7%E9%A0%88%E5%85%B7%E5%82%99%E5%93%AA%E4%BA%9B%E5%8A%9F%E8%83%BD\"><\/span>\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u9808\u5177\u5099\u54ea\u4e9b\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0d\u904e\u73fe\u5728\u5354\u52a9\u884c\u92b7\u6d41\u7a0b\u512a\u5316\u7684\u5de5\u5177\u767e\u767e\u7a2e\uff0c\u8981\u5982\u4f55\u77e5\u9053\u76ee\u524d\u6b63\u5728\u8a55\u4f30\u7684 SaaS \u8edf\u9ad4\u662f\u5426\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\uff1f\u8edf\u9ad4\u670d\u52d9\u8a55\u4f30\u7db2\u7ad9<a href=\"http:\/\/g2.com\"> G2.com<\/a> \u4fbf\u9032\u4e00\u6b65\u5b9a\u7fa9\u51fa\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u9808\u5177\u5099\u7684\u529f\u80fd\uff1a<\/p>\n<ul>\n<li>\u80fd\u81ea\u52d5\u5316\u7ba1\u7406\u5169\u7a2e (\u542b) \u4ee5\u4e0a\u884c\u92b7\u5de5\u5177\uff0c\u4f8b\u5982 Email\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u7c21\u8a0a\u6216\u6578\u4f4d\u5ee3\u544a<\/li>\n<li>\u63d0\u4f9b\u9032\u968e Email \u884c\u92b7\u529f\u80fd\uff0c\u5305\u542b A\/B test\u3001\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u6e2c\u8a66\u3001\u6392\u7a0b\u3001\u5206\u7fa4\u4ee5\u53ca\u6210\u6548\u5831\u544a<\/li>\n<li>\u80fd\u8490\u96c6\u884c\u92b7\u6578\u64da\uff0c\u4f5c\u70ba\u884c\u92b7\u6578\u64da\u8cc7\u6599\u5eab<\/li>\n<li>\u80fd\u9032\u884c\u5ba2\u6236\u5206\u7fa4<\/li>\n<li>\u5728\u6d3b\u52d5\u89f8\u767c\u5f8c\u6216\u4e00\u6bb5\u6642\u9593\u5f8c\uff0c\u80fd\u8de8\u6e20\u9053\u806f\u7e6b\u6f5b\u5728\u5ba2\u6236<\/li>\n<li>\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff0c\u5305\u542b\u5c0d\u5ba2\u6236\u4e92\u52d5\u884c\u70ba\u8a55\u5206 (Lead Scoring)<\/li>\n<li>\u5177\u5099\u751f\u6210\u8868\u55ae\u548c\u5230\u9054\u9801\u9762 (landing pages) \u529f\u80fd<\/li>\n<li>\u63d0\u4f9b\u6578\u64da\u6210\u6548\u5831\u544a\uff0c\u5305\u542b\u5ba2\u6236\/\u6d3b\u52d5\u6210\u6548\u3001\u71df\u6536\u53ca ROI \u7b49<\/li>\n<\/ul>\n<p>\u6839\u64da\u4ee5\u4e0a\u5b9a\u7fa9\uff0c\u53ef\u4ee5\u77e5\u9053\u8981\u6210\u70ba\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u7684\u9580\u6abb\u5176\u5be6\u4e0d\u4f4e\uff0c\u64da\u7d71\u8a08\uff0c2019 \u5e74\u63d0\u4f9b Martech \u89e3\u6c7a\u65b9\u6848\u7684\u516c\u53f8\u8d85\u904e 7000 \u9593\uff0c\u7b26\u5408 G2 MA \u5de5\u5177\u6a19\u6e96\u7684\u4f01\u696d\u50c5 261 \u9593\u3002\u4e0d\u904e\uff0c\u5373\u4f7f\u8981\u5f9e 200 \u9593 MA \u516c\u53f8\u4e2d\u9078\u64c7\u4e00\u9593\u9069\u5408\u81ea\u5df1\u516c\u53f8\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53ef\u80fd\u5149\u7814\u7a76\u529f\u80fd\u5dee\u7570\u53c8\u8017\u6389\u4e0d\u5c11\u6642\u9593\uff0c\u6240\u4ee5\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c31\u8981\u4f86\u4ecb\u7d39\u5e7e\u500b\u570b\u5167\u5916\u77e5\u540d\u7684\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B8%B8%E8%A6%8B%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7%E5%B9%B3%E5%8F%B0%E4%BB%8B%E7%B4%B9\"><\/span>\u5e38\u898b\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5e73\u53f0\u4ecb\u7d39<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a><\/li>\n<\/ul>\n<p>HubSpot platform \u662f\u5168\u7403\u6307\u6a19\u6027\u6210\u9577\u5e73\u53f0\uff0c\u670d\u52d9\u4e3b\u8981\u5206\u6210\u4e86\u56db\u5927\u7cfb\u7d71\uff0c\u5206\u5225\u662f Marketing Hub\u3001Sales Hub\u3001Service Hub \u4ee5\u53ca CMS Hub\uff0c\u82e5\u516c\u53f8\u884c\u92b7\u8207\u92b7\u552e\u90e8\u9580\u5df2\u6709\u5f88\u597d\u7684\u5354\u4f5c\u6a21\u5f0f\uff0c\u63a1\u7528 HubSpot \u7684 Maketing &amp; Sales Hub \u9032\u884c\u5ba2\u6236\u7ba1\u7406\u5c31\u5f88\u65b9\u4fbf\uff0c\u4e5f\u4e0d\u5fc5\u5206\u5169\u500b\u5e73\u53f0\u5de5\u5177\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u3002\u4e0d\u904e\uff0cHubspot Marketing Hub \u8a08\u8cbb\u65b9\u5f0f\u662f\u4ee5\u540d\u55ae\u7b46\u6578\u8a08\u7b97\uff0c\u65b0\u624b\u7248\u6bcf\u6708 40 \u7f8e\u91d1\u50c5\u80fd\u5b58\u5165 1,000 \u540d\u806f\u7d61\u4eba\u3001\u4e14\u53ea\u6709\u5165\u9580\u670d\u52d9\uff1b\u4f01\u696d\u7248\u80fd\u5b58\u5165 10,000 \u7b46\u8cc7\u6599\uff0c\u4f46\u76f8\u5c0d\u50f9\u683c\u8f03\u9ad8\uff0c\u6bcf\u6708\u50f9\u683c 3,200 \u7f8e\u91d1\uff0c\u56e0\u6b64\u8f03\u9069\u7528\u65bc\u4e2d\u5c0f\u4f01\u696d\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a><\/li>\n<\/ul>\n<p>\u6709\u6642\u5e38\u5728\u5bc4\u767c Email \u96fb\u5b50\u5831\u7684\u4f01\u696d\uff0c\u60f3\u5fc5\u5c0d Mailchimp \u7684\u540d\u5b57\u4e0d\u964c\u751f\u3002Mailchimp \u96c6\u5408\u300c\u5ba2\u6236\u6578\u64da\u300d\u5728\u540c\u4e00\u5e73\u53f0\uff0c\u4fbf\u65bc\u884c\u92b7\u4eba\u54e1\u7ba1\u7406\u5ba2\u6236\u8cc7\u6599\u3002\u9664\u4e86\u767c\u9001 Email \u5916\uff0c\u4e5f\u6709\u5b8c\u6574\u7684 Marketing CRM \u670d\u52d9\uff0c\u4e26\u64c1\u6709\u6a19\u7c64\u5206\u773e\u7684\u529f\u80fd\uff0c\u884c\u92b7\u4eba\u54e1\u80fd\u900f\u904e\u6a19\u7c64\u5c07\u540d\u55ae\u9032\u884c\u5206\u773e\uff0c\u4e26\u9032\u4e00\u6b65\u767c\u9001Email\u3001\u8a2d\u5b9a\u5ee3\u544a\u7b49\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Braze<\/a><\/li>\n<\/ul>\n<p>Braze \u662f\u4e00\u500b\u9867\u5ba2\u4e92\u52d5\u5e73\u53f0\uff0c\u5f37\u8abf\u80fd\u5e6b\u52a9\u54c1\u724c\u8207\u9867\u5ba2\u4e4b\u9593\u5efa\u7acb\u6e9d\u901a\u6a4b\u6881\uff0c\u540c\u6a23\u6709\u8de8\u6e20\u9053\u6574\u5408\uff0c\u5305\u542bEmail\u3001\u7c21\u8a0a\u3001Line\u3001Messenger\u53ca\u7ba1\u7406\u591a\u7ba1\u9053\u5ee3\u544a\u7b49\uff0c\u6b64\u5916\uff0c\u4e5f\u6709\u7db2\u9801\u63a8\u64ad\u529f\u80fd\uff0c\u4f8b\u5982\u8a2d\u8a08\u8df3\u51fa\u8996\u7a97\u7b49\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u4f9d\u64da\u76ee\u524d\u5b63\u7bc0\u6a94\u6b21\u4e3b\u6253\u4e0d\u540c\u6d3b\u52d5\u4e88\u512a\u60e0\uff0c\u64c1\u6709\u884c\u92b7\u81ea\u4e3b\u6b0a\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.kustomer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kustomer<\/a><\/li>\n<\/ul>\n<p>Kustomer \u662f\u4e00\u500b\u591a\u529f\u80fd SaaS \u5e73\u53f0\uff0cKustomer \u7684\u670d\u52d9\u5177\u6709\u9ad8\u5ea6\u4e92\u52d5\u6027\uff0c\u4ee5\u300c\u8207\u5ba2\u6236\u9032\u884c\u826f\u597d\u6e9d\u901a\u300d\u70ba\u767c\u5c55\u6838\u5fc3\uff0c\u5feb\u901f\u89e3\u6c7a\u5ba2\u6236\u900f\u904e\u5404\u7a2e\u7ba1\u9053\u8a62\u554f\u7684\u554f\u984c\uff0c\u82e5\u662f\u670d\u52d9\u4e2d\u6709\u5927\u91cf\u5ba2\u88fd\u5316\u6216\u552e\u5f8c\u670d\u52d9\u9700\u6c42\u7684\u4f01\u696d\uff0cKustomer\u53ef\u4ee5\u512a\u5316\u5ba2\u670d\u5718\u968a\u5354\u4f5c\u7684\u6548\u7387\u3002\u6b64\u5916 Kustomer IQ \u4e5f\u900f\u904eAI \u5206\u6790\u5ba2\u6236\u5165\u7ad9\u5c0d\u8a71\u5b57\u8a5e\uff0c\u5c07\u554f\u984c\u5feb\u901f\u5206\u985e\uff0c\u4ee5\u4fbf\u5ba2\u6236\u670d\u52d9\u5718\u968a\u80fd\u5728\u77ed\u6642\u9593\u5167\u63d0\u4f9b\u512a\u8cea\u4e14\u5230\u4f4d\u7684\u670d\u52d9\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/en.repro.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Repro<\/a><\/li>\n<\/ul>\n<p>\u65e5\u672c\u9867\u5ba2\u4e92\u52d5\u5e73\u53f0\u7684\u9818\u5c0e\u54c1\u724c Repro\uff0c\u652f\u63f4\u8de8\u87a2\u884c\u92b7 (App+Website+Ad)\uff0c\u6574\u5408\u540c\u4e00\u7528\u6236\u5728\u4e0d\u540c\u7ba1\u9053\u7684\u4e92\u52d5\u884c\u70ba\uff0cRepro \u8b93\u884c\u92b7\u4eba\u54e1\u5177\u6709\u9ad8\u5ea6\u81ea\u4e3b\u6027\uff0c\u884c\u92b7\u4eba\u54e1\u80fd\u6839\u64da\u5b63\u7bc0\u6027\u6d3b\u52d5\u8a2d\u8a08\u76f8\u5c0d\u61c9\u7684 pop-up \u8996\u7a97\u3001\u8cfc\u8cb7\u63d0\u9192\u6216\u8996\u7a97\u8a0a\u606f\u7b49\u3002\u6b64\u5916\uff0cAPI \u4e32\u63a5+\u6578\u64da\u5f59\u6574\u7cfb\u7d71\uff0c\u4e5f\u8b93 Repro \u80fd\u7121\u75db\u8207\u5176\u4ed6 MA \u5de5\u5177\u540c\u6b65\u6578\u64da\uff0c\u5354\u52a9\u884c\u92b7\u5718\u968a\u770b\u5230\u6578\u64da\u7684\u5b8c\u6574\u6a23\u8c8c\uff0c\u540c\u985e\u578b\u7684\u5de5\u5177\u5728\u53f0\u7063\u6709Insider\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"MarTech_%E6%96%B0%E8%B6%A8%E5%8B%A2%EF%BC%8C%E6%8E%A8%E5%8B%95%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E5%86%8D%E9%80%B2%E5%8C%96\"><\/span>MarTech \u65b0\u8da8\u52e2\uff0c\u63a8\u52d5\u884c\u92b7\u5de5\u5177\u518d\u9032\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ecb\u7d39\u4e86\u4ee5\u4e0a\u9019\u5e7e\u500b MA \u5de5\u5177\u5f8c\uff0c\u4e0d\u96e3\u6ce8\u610f\u5230 MA \u5de5\u5177\u7684\u529f\u80fd\u4e3b\u8981\u5f37\u8abf\u4e09\u9ede\uff1a\u300c\u8de8\u7ba1\u9053\u6574\u5408\u300d\u3001\u300c\u81ea\u52d5\u5316\u300d\u3001\u300c\u5ba2\u6236\u8cc7\u6599\u7ba1\u7406\u300d\u3002\u4e0d\u904e\uff0c\u7576 MA \u5de5\u5177\u7121\u6cd5\u6eff\u8db3\u884c\u92b7\u4eba\u54e1\u6240\u6709\u9700\u6c42\u6642\uff0c\u5247\u9700\u8981\u984d\u5916\u884c\u92b7\u5de5\u5177\u8f14\u52a9\uff0c\u4f8b\u5982 App \u63a8\u64ad\u3001\u7db2\u7ad9\u7ad9\u5167\u63a8\u85a6\u6216\u5c0d\u8a71\u5f0f\u6a5f\u5668\u4eba\u7b49\uff0c\u4f46\u9019\u6a23\u505a\u7684\u8a71\uff0c\u53c8\u6703\u8b93\u9019\u4e9b\u5ba2\u6236\u8cc7\u6599\u6563\u843d\u5728 MA \u5de5\u5177\u4ee5\u5916\u800c\u7121\u6cd5\u6574\u5408\u3002\u56e0\u6b64\uff0c<a href=\"https:\/\/www.element61.be\/en\/resource\/why-customer-data-platform-cdp-will-be-next-step-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">\u5ba2\u6236\u6578\u64da\u5e73\u53f0 CDP (customer data platform) <\/a>\u6cb9\u7136\u800c\u751f\u3002CDP \u53ef\u4ee5\u6db5\u84cb\u6240\u6709\u7ba1\u9053\u6578\u64da\uff0c\u63d0\u4f9b 360 \u5ea6\u7684\u5ba2\u6236\u89d2\u5ea6\uff0c\u80fd\u514b\u670d\u8de8\u7cfb\u7d71\u7684\u5ba2\u6236\u540c\u6b65\uff0c\u4e26\u8207\u5176\u4ed6\u7cfb\u7d71\u4e32\u63a5\u4fbf\u65bc\u884c\u92b7\u4eba\u54e1\u9032\u884c\u884c\u92b7\u6d3b\u52d5\uff0c\u4f8b\u5982Amperity\u3002\u8aa0\u5982\u524d\u53e5\u6240\u8aaa\uff0cCDP \u4e3b\u8981\u5728\u8490\u96c6\u3001\u5f59\u6574\u5ba2\u6236\u6578\u64da\uff0c\u91cd\u8996\u5c0d\u4eba\u7684\u7406\u89e3\uff0c\u91dd\u5c0d\u6d88\u8cbb\u8005\u9032\u884c\u500b\u4eba\u5316\u884c\u92b7\uff0c\u4f46\u662f\u77ad\u89e3\u5546\u54c1\u9069\u5408\u8ce3\u7d66\u54ea\u4e9b\u9867\u5ba2\u65cf\u7fa4\u3001\u8cb7\u4e86 A \u5546\u54c1\u7684\u4eba\u662f\u5426\u4e5f\u9700\u8981 B \u5546\u54c1\u7684\u6d88\u8cbb\u9700\u6c42\u4e5f\u662f\u5f88\u91cd\u8981\u7684\u3002<br \/>\n\u8209\u4f8b\u4f86\u8aaa\uff0c\u53bb\u901b Uniqlo \u6709\u53ef\u80fd\u8cb7\u4e86\u767c\u71b1\u8863\uff0c\u5e97\u54e1\u53ef\u80fd\u63a8\u85a6\u570d\u5dfe\u3001\u767c\u71b1\u8932\u7b49\u5176\u4ed6\u5546\u54c1\uff0c\u4e5f\u56e0\u6b64\uff0c\u5176\u5be6\u5546\u54c1\u7684\u7406\u89e3\u662f\u5f88\u91cd\u8981\u7684\uff0c\u900f\u904e\u5546\u54c1\u7406\u89e3\u53bb\u63cf\u7e6a\u9069\u5408\u9019\u9805\u5546\u54c1\u7684\u300cpersona\u300d\u9032\u800c\u6253\u9020\u51fa\u9069\u5408\u9019\u9805\u5546\u54c1\u4f7f\u7528\u60c5\u5883\uff0c\u7db2\u8def\u96fb\u5546\u4e0d\u50cf\u5be6\u9ad4\u5e97\u9762\u6709\u92b7\u552e\u4eba\u54e1\u53ef\u4ee5\u6839\u64da\u9867\u5ba2\u8cb7\u7684\u6771\u897f\uff0c\u518d\u4e3b\u52d5\u63a8\u85a6\u5176\u4ed6\u5546\u54c1\u7d66\u9867\u5ba2\uff0c\u6240\u4ee5\u9019\u88e1\u6211\u5011\u5c31\u8981\u8b1b\u5230\u300cnununi (2021\/03 \u5f8c\u66f4\u540d\u70ba<strong><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/a><\/strong>)\u300d\u7684\u6982\u5ff5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"nununi_PDP_%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%8C%E8%92%90%E9%9B%86%E5%B0%8D%E5%95%86%E5%93%81%E7%9A%84%E7%90%86%E8%A7%A3\"><\/span>nununi PDP \u5546\u54c1\u6578\u64da\u5e73\u53f0\uff0c\u8490\u96c6\u5c0d\u5546\u54c1\u7684\u7406\u89e3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>nununi \u5373\u662f\u5c07\u6d88\u8cbb\u8005\u8207\u5546\u54c1\u4e4b\u9593\u95dc\u9023\u6027\u88dc\u8d77\u4f86\uff0c\u5f9e\u591a\u7dad\u5ea6\u89d2\u5ea6\u5206\u6790\u7dda\u4e0a\u5546\u54c1\u7279\u6027\uff0c\u5c07\u540c\u4e00\u60c5\u5883\u4e0b\u4e0d\u540c\u5546\u54c1\u627e\u5230\u5f7c\u6b64\u95dc\u806f\u6027\u3002\u7576\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u5176\u4e2d\u4e00\u9805\u5546\u54c1\uff0c\u6839\u64da nununi AI \u5206\u6790\u51fa\u7684\u6d88\u8cbb\u8005\u60c5\u5883\uff0c\u5c31\u80fd\u4e86\u89e3\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u5716\uff0c\u4e26\u9032\u4e00\u6b65\u63a8\u85a6\u5176\u4ed6\u5546\u54c1\u3002<br \/>\n\u4f8b\u5982\u7576\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u767d\u8272\u9ad8\u8ddf\u978b\uff0c\u5176\u60c5\u5883\u53ef\u80fd\u662f\u300c\u5a5a\u79ae\u300d\uff0c\u56e0\u6b64 nununi \u63a8\u85a6\u4e86\u5176\u4ed6\u5a5a\u79ae\u76f8\u95dc\u5546\u54c1\uff0c\u5982\u624b\u62ff\u5305\u3001\u5a5a\u79ae\u6d0b\u88dd\u7b49\u3002\u7576\u5546\u54c1\u4e4b\u9593\u95dc\u806f\u6027\u8b8a\u591a\u4e86\uff0cPDP \u4fbf\u66f4\u986f\u91cd\u8981\uff0cPDP \u80fd\u5e6b\u52a9\u8490\u96c6\u5546\u54c1\u8cc7\u6599\u7684\u5b8c\u6574\u6027\uff0c\u540c\u6642\u505a\u70ba\u6d88\u8cbb\u8005\u8207\u5546\u54c1\u4e4b\u9593\u7684\u6a4b\u6a11\uff0c\u7576\u6d88\u8cbb\u8005\u80fd\u6839\u64da\u6240\u9700\u60c5\u5883\u627e\u5230\u4ed6\u8981\u7684\u5546\u54c1\uff0c\u81ea\u7136\u5ba2\u55ae\u50f9\u8207\u8cfc\u7269\u6eff\u610f\u5ea6\u90fd\u6703\u63d0\u5347\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%96%8B%E5%A7%8B%E4%BD%A0%E7%9A%84%E7%AC%AC%E4%B8%80%E5%80%8B%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96%E5%B7%A5%E5%85%B7\"><\/span>\u958b\u59cb\u4f60\u7684\u7b2c\u4e00\u500b\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177<span 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\u8edf\u9ad4\u4e3b\u8981\u662f\u8981\u8b93\u5718\u968a\u7bc0\u7701\u6642\u9593\u7ba1\u7406\uff0c\u82e5\u662f\u63a1\u7528\u4e86\u67d0\u5bb6\u8edf\u9ad4\u6700\u5f8c\u53c8\u8981\u6539\u63a1\u5225\u5bb6\u8edf\u9ad4\uff0c\u4e5f\u6703\u884d\u751f\u51fa\u8cc7\u6599\u79fb\u8f49\u7b49\u554f\u984c\uff0c\u53cd\u800c\u8b93\u5de5\u4f5c\u66f4\u4e0d\u6613\u7ba1\u7406\u3002\u6240\u4ee5\uff0c\u5982\u679c\u6700\u8fd1\u958b\u59cb\u53d7\u5230\u5927\u91cf\u5ba2\u6236\u8cc7\u6599\u56f0\u64fe\uff0c\u5c31\u8d95\u5feb\u5411\u516c\u53f8\u63d0\u8b70\u5c07\u300c\u884c\u92b7\u624b\u52d5\u5316\u300d\u5347\u7d1a\u6210\u300c\u884c\u92b7\u81ea\u52d5\u5316\u300d\u5427\uff01<br \/>\n\u63a8\u85a6\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.nununi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">awoo AI \u9867\u5ba2\u9ad4\u9a57\u512a\u5316\u7cfb\u7d71 &#8211; nununi<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-dsa-nununi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6539\u5584\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u8f49\u63db\u6210\u6548\uff0cnununi+Google DSA\u958b\u767c\u51fa\u66f4\u591a\u641c\u5c0b\u53ef\u80fd\u6027<\/a><br \/>\n<a href=\"https:\/\/www.g2.com\/categories\/marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">G2 &#8211; Best Marketing Automation Software in 2020<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728 &lt;\u4ec0\u9ebc\u662fMartech?2020Martech\u6f6e\u6d41\u4e0b\u7684EDM\u8da8\u52e2&gt; \u4e00\u6587\u88e1\uff0c\u6211\u5011\u8ac7\u5230\u300c\u6253\u9020\u66f4\u512a [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,447],"tags":[],"class_list":["post-20570","post","type-post","status-publish","format-standard","hentry","category-martech","category-martech-tool"],"acf":[],"yoast_head":"<!-- This site is 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