{"id":2067,"date":"2021-04-08T11:32:23","date_gmt":"2021-04-08T03:32:23","guid":{"rendered":"https:\/\/www.nununi.com\/?p=2067"},"modified":"2024-09-18T12:03:17","modified_gmt":"2024-09-18T04:03:17","slug":"ads-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-trends\/","title":{"rendered":"2021 Google Ads \u8da8\u52e2\u6307\u5357\uff1a\u7d50\u5408Martech AI\u61c9\u7528\u8fce\u4f86\u4e0b\u4e00\u500b\u5ee3\u544a\u6625\u5929"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53d7\u5230 COVID-19 \u7684\u5f71\u97ff\uff0c2020 \u5e74\u5c0d\u65bc\u5168\u4e16\u754c\u7522\u696d\u90fd\u662f\u6975\u5177\u6311\u6230\u7684\u4e00\u5e74\uff0c\u9664\u4e86\u9996\u7576\u5176\u885d\u7684\u5404\u5f0f\u5be6\u9ad4\u670d\u52d9\u5916\uff0c\u7db2\u8def\u5e02\u5834\u66f4\u56e0 Google \u5927\u5f35\u65d7\u9f13\u5ba3\u5e03\u5c07\u6dd8\u6c70 Chrome \u700f\u89bd\u5668\u7684\u7b2c\u4e09\u65b9 cookie\u3001Apple \u516c\u5e03\u65b0\u7684 IDFA \u898f\u7bc4\u7b49\u8b70\u984c\u800c\u5927\u8208\u6ce2\u703e\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0c\u75ab\u60c5\u6539\u8b8a\u4e86\u4f7f\u7528\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u5de5\u4f5c\u6a21\u5f0f\u8207\u6d88\u8cbb\u7fd2\u6163\uff0c\u4fc3\u9032\u4e86\u5168\u7403\u7522\u696d\u7684\u6578\u4f4d\u8f49\u578b\uff0c\u800c\u8fd1\u5e74\u71b1\u5ea6\u4e0d\u6e1b\u7684 Martech (\u884c\u92b7\u79d1\u6280) \u66f4\u662f\u5982\u706b\u5982\u837c\u7684\u767c\u5c55\uff0c\u7a76\u7adf 2021 \u7684 Google Ads \u5e02\u5834\u5c07\u51fa\u73fe\u4f55\u7a2e\u6539\u8b8a\uff1f\u00a0<\/span><span style=\"font-weight: 400;\">\u672c\u7bc7\u6587\u7ae0\u4e00\u6b21\u70ba\u60a8\u6574\u7406 2021 Google Ads \u8da8\u52e2\u3002\u00a0<\/span><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-trends\/#%E9%87%8D%E6%96%B0%E6%AA%A2%E9%A9%97%E5%BB%A3%E5%91%8A\" >\u91cd\u65b0\u6aa2\u9a57\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-trends\/#%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\" >\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-trends\/#MartechAI_%E9%A9%85%E5%8B%95%E6%95%B8%E6%93%9A%E5%BA%AB\" >Martech+AI \u9a45\u52d5\u6578\u64da\u5eab<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ads-trends\/#%E5%96%84%E7%94%A8_AI_MarTech_%E5%B7%A5%E5%85%B7%E9%AB%98%E6%95%88%E6%8F%90%E5%8D%87%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\" >\u5584\u7528 AI MarTech \u5de5\u5177\u9ad8\u6548\u63d0\u5347\u884c\u92b7\u6210\u6548<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%8D%E6%96%B0%E6%AA%A2%E9%A9%97%E5%BB%A3%E5%91%8A\"><\/span><strong>\u91cd\u65b0\u6aa2\u9a57\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u5168\u7403\u75ab\u60c5\u5f71\u97ff\u8457\u6bcf\u500b\u4eba\u98df\u8863\u4f4f\u884c\u7684\u4e00\u5207\uff0c\u904e\u5f80\u4f7f\u7528\u8005\u65bc\u7dda\u4e0b\u7684\u5be6\u9ad4\u8cfc\u8cb7\u884c\u70ba\u9010\u6f38\u8f49\u70ba\u7dda\u4e0a\u5b8c\u6210\uff0c\u7db2\u8def\u6d88\u8cbb\u5e02\u5834\u6d41\u91cf\u5373\u96a8\u4e4b\u6210\u9577\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u5728\u9019\u4e00\u6ce2\u6d41\u91cf\u6210\u9577\u4e2d\u6293\u4f4f\u5546\u6a5f\u751a\u81f3\u53d6\u5f97\u5148\u6a5f\uff0c\u60a8\u9700\u8981\u91cd\u65b0\u6aa2\u8996\u76ee\u524d\u5e33\u6236\u4e2d\u7684\u5ee3\u544a\u8a2d\u5b9a\u8207\u6295\u653e\u7b56\u7565\u662f\u5426\u9084\u9069\u7528\u65bc\u7576\u4eca\u7684\u5e02\u5834\uff1b\u5c0d\u6b64 Google \u63d0\u4f9b\u4e86\u4e00\u500b\u5b8c\u6574\u7684\u5ee3\u544a\u64cd\u4f5c\u8207\u6aa2\u67e5\u6e05\u55ae\uff0c\u65b9\u4fbf\u5ee3\u544a\u4e3b\u91dd\u5c0d\u81ea\u8eab\u5e33\u6236\u72c0\u614b\u8207\u5ee3\u544a\u6210\u6548\u9032\u884c\u91cd\u65b0\u6aa2\u9a57\u3002<\/span><\/p>\r\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9790909\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\uff1a\u5728 COVID-19 \u671f\u9593\u59a5\u5584\u7ba1\u7406\u5ee3\u544a\u6d3b\u52d5<\/span><\/a><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\"><\/span><strong>\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u53bb\u5e74 Google \u6b64\u8a71\u4e00\u51fa\u5f8c\uff0cGoogle Ads \u5ee3\u544a\u4e3b\u5011\u6700\u64d4\u5fc3\u7684\u4e8b\u83ab\u904e\u65bc\u300c\u5c0d\u5ee3\u544a\u53d7\u773e\u7684\u7d2f\u7a4d\u662f\u5426\u7522\u751f\u5f71\u97ff\uff1f\u300d\uff1b\u9996\u5148\uff0c\u53d7\u5230\u6700\u5927\u885d\u64ca\u7684\u662f\u300c\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5ee3\u544a\u5e73\u53f0\u300d\u8207\u300c\u7b2c\u4e09\u65b9\u6578\u64da\u6574\u5408\/\u5206\u6790\u670d\u52d9\u5ee0\u5546\u300d\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6b64\u9805\u653f\u7b56\u7121\u7591\u662f Google \u8d81\u8457\u7db2\u8def\u96b1\u79c1\u81f3\u4e0a\u7684\u6d6a\u6f6e\u3001\u9806\u52e2\u5c0d\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5ee3\u544a\u505a\u51fa\u7684\u5f37\u529b\u6253\u64ca\uff0c\u5c0d\u65bc\u624b\u63e1\u5168\u7403\u5e02\u4f54\u7387\u903c\u8fd1 70% \u700f\u89bd\u5668 (\u8a3b1.)\u7684 Google \u4f86\u8aaa\uff0c\u6b64\u8209\u5373\u70ba\u4e00\u7a2e\u6392\u9664\u7570\u5df1\u8207\u8feb\u4f7f\u7b2c\u4e09\u65b9\u6578\u64da\u5ee0\u5546\u8207\u4e4b\u5408\u4f5c\u7684\u624b\u6bb5\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u82e5\u60a8\u7684 Google Ads \u904e\u5f80\u4f9d\u8cf4\u7b2c\u4e09\u65b9\u6578\u64da\u505a\u70ba\u76ee\u6a19\u5c0d\u8c61\u6216\u512a\u5316\u4f9d\u64da\u7684\u8a71\uff0c\u672a\u4f86\u78ba\u5be6\u5c0d\u5ee3\u544a\u6295\u653e\u7684\u7cbe\u6e96\u5ea6\u8207\u6210\u6548\u5c07\u53d7\u5230\u5f71\u97ff\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u53cd\u4e4b\uff0c\u82e5\u60a8\u7684\u5ee3\u544a\u672c\u8eab\u662f\u4f7f\u7528 Google Ads \u5f8c\u53f0\u63d0\u4f9b\u7684\u300c\u8208\u8da3\/\u5ba2\u5c64\u300d\u9078\u9805\u6216\u300c\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u300d\u529f\u80fd\uff0c\u6dd8\u6c70\u7b2c\u4e09\u65b9 cookie \u7684\u653f\u7b56\u5f71\u97ff\u5c31\u5fae\u4e4e\u5176\u5fae (\u56e0\u6578\u64da\u6e90\u70ba Google \u672c\u8eab)\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u9762\u5c0d Google \u5373\u5c07\u5be6\u65bd\u7684\u6dd8\u6c70\u7b2c\u4e09\u65b9 cookie \u653f\u7b56\uff0c 2021 \u5e74\u8d77\uff0c\u76ee\u6a19\u5c0d\u8c61\u7684\u5efa\u7acb\u8207\u8490\u96c6\u5c07\u6703\u662f\u5ee3\u544a\u6295\u653e\u7684\u91cd\u8981\u8ab2\u984c\uff0c\u6211\u5011\u53ef\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u8490\u96c6\u81ea\u5bb6\u7db2\u7ad9\u7684\u53d7\u773e\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7548399?hl=zh-Hant\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ads \u5168\u57df\u7db2\u7ad9\u4ee3\u78bc &amp; \u4e8b\u4ef6\u7a0b\u5f0f\u78bc<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/2611404?hl=zh-Hant#zippy=%2C%E9%81%B8%E5%8F%96%E9%A0%90%E5%85%88%E8%A8%AD%E5%AE%9A%E7%9A%84%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics \u76ee\u6a19\u5c0d\u8c61\u5b9a\u7fa9<\/span><\/a><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6276125?hl=zh-Hant\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4e0a\u50b3\u5ba2\u6236\u540d\u55ae<\/span><\/a><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u4ee5\u4e0a\u9014\u5f91\u7d2f\u7a4d\u8207\u81ea\u5bb6\u7db2\u7ad9\u9032\u884c\u4e92\u52d5\u7684\u4f7f\u7528\u8005\u3001\u9032\u800c\u6253\u5305\u6210\u5ee3\u544a\u76ee\u6a19\u5c0d\u8c61\u5f8c\uff0c\u7576\u884c\u92b7\u6a94\u671f\u4f86\u81e8\u6642\uff0c\u60f3\u7be9\u51fa\u300c\u66fe\u6aa2\u8996\u67d0\u985e\u54c1\u9805\u4f46\u672a\u7d50\u55ae\u300d\u7684\u4eba\u3001\u6216\u627e\u5230\u300c\u8207\u904e\u53bb\u6210\u4ea4\u5ba2\u6236\u985e\u4f3c\u300d\u7684\u76ee\u6a19\u5c0d\u8c61\u7686\u80fd\u4fe1\u624b\u62c8\u4f86\uff0c\u518d\u642d\u914d Google Ads \u5167\u5efa\u7684\u76ee\u6a19\u5c0d\u8c61\u9078\u9805(\u8208\u8da3\u985e\u5225\u3001\u985e\u4f3c\u76ee\u6a19\u7b49)\uff0c\u8b93\u60a8\u7121\u8ad6\u65bc\u65b0\u5ba2\u89f8\u53ca\u6216\u820a\u5ba2\u518d\u884c\u92b7\u7686\u80fd\u4e00\u6b65\u5230\u4f4d\uff0c\u7701\u4e0b\u4e86\u5927\u628a\u6536\u650f\u53d7\u773e\u7684\u6642\u9593\u8207\u91d1\u9322\u3002<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"MartechAI_%E9%A9%85%E5%8B%95%E6%95%B8%E6%93%9A%E5%BA%AB\"><\/span>Martech+AI \u9a45\u52d5\u6578\u64da\u5eab<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><!-- \/wp:post-content -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\u8209\u51e1\u4e16\u754c\u4e0a\u5982 Google\u3001Adobe\u3001The Trade Desk \u7b49 Martech \u9f8d\u982d\u4ed6\u5011\u7684\u7522\u54c1\u80fd\u6301\u7e8c\u9032\u6b65\u4e26\u4e0d\u65b7\u58ef\u5927\u7684\u95dc\u9375\u5728\u65bc\u300c\u4ee5AI\u70ba\u6838\u5fc3\u9a45\u52d5\u6578\u64da\u3001\u4ee5\u53d7\u773e\u70ba\u672c\u63a8\u52d5\u5ba2\u88fd\u5316\u884c\u92b7\u300d\uff0c\u5be6\u969b\u61c9\u7528\u6709\uff1a<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list --><\/p>\r\n<ul>\r\n<li>Google \u7684\u00a0<a href=\"https:\/\/cloud.google.com\/recommendations\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Recommendations AI<\/a>\u00a0\u7684\u4f7f\u7528\u8005\u5206\u6790\u8207\u8a08\u7b97\u63d0\u4f9b\u5171\u7b26\u5408\u4f7f\u7528\u8005\u54c1\u5473\u8207\u559c\u597d\u7684\u63a8\u85a6\u5167\u5bb9\uff0c\u8d0f\u5f97\u54c1\u724c\u4fe1\u4efb\u8207\u5f37\u5316\u5fe0\u8aa0\u5ea6\u3001\u9810\u671f\u80fd\u8b93\u4f60\u7522\u54c1\u7684\u8f49\u63db\u63d0\u9ad8 40%\u3001\u6536\u76ca\u63d0\u5347 50%\u3002<\/li>\r\n<li>Adobe \u7684\u00a0<a href=\"https:\/\/www.adobe.com\/tw\/sensei.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Sensei<\/a>\u00a0\u80fd\u4f9d\u64da\u6b78\u56e0\u3001\u5dee\u7570\u548c\u8f49\u63db\u56e0\u7d20\u9810\u6e2c\u5ba2\u6236\u884c\u70ba\uff0c\u70ba\u6bcf\u500b\u53d7\u773e\u6253\u9020\u4e00\u5c0d\u4e00\u7684\u5ba2\u88fd\u884c\u92b7\u9ad4\u9a57\uff0c\u5e6b\u4f01\u696d\u5be6\u73fe ROI 224% \u7684\u6210\u9577\u3002<\/li>\r\n<li>The Trade Desk \u4ee5 AI\uff0d<a href=\"https:\/\/www.thetradedesk.com\/products\/koa-artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Koa<\/a>\u00a0\u4f5c\u70ba\u6280\u8853\u6838\u5fc3\uff0c\u6383\u63cf\u9f90\u5927\u6578\u64da\u5eab\u4e2d\u5404\u500b\u5a92\u9ad4\u7684\u5ee3\u544a\u6e20\u9053(\u6bcf\u79d2\u6383\u63cf900\u842c\u500b\u66dd\u5149\u7248\u9762)\u900f\u904e\u65d7\u4e0b\u7684 Planner \u5de5\u5177\u63d0\u4f9b\u6700\u4f73\u7684\u5ee3\u544a\u6e20\u9053\u5206\u6790\u8207\u9810\u7b97\/\u51fa\u50f9\u5efa\u8b70\uff0c\u7121\u9700\u7d93\u6b77\u591a\u6b21A\/B\u6e2c\u8a66\u5373\u53ef\uff0c\u8b93\u4f01\u696d\u7701\u4e0b\u4e86\u7121\u6578\u7684\u6e2c\u8a66\u6642\u9593\u8207\u7121\u610f\u7fa9\u7684\u82b1\u8cbb\uff1b\u800c\u65bc\u5ee3\u544a\u6295\u653e\u671f\u9593\uff0cKoa \u4e5f\u6703\u65bc Megagon ( The Trade Desk \u65d7\u4e0b\u7684\u5ee3\u544a\u6295\u653e\u5de5\u5177)\u4e2d\u5206\u6790\u5e02\u5834\u7684\u7af6\u6a19\u50f9\u683c\u4e26\u63d0\u51fa\u6700\u4f73\u51fa\u50f9\uff0c\u8b93\u4f60\u6c38\u9060\u4e0d\u6703\u4ed8\u51fa\u9ad8\u65bc\u5e02\u5834\u884c\u60c5\u7684\u6210\u672c\u3002<\/li>\r\n<\/ul>\r\n<p><!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:heading --><\/p>\r\n<p><!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<p>\u5118\u7ba1\u5728\u570b\u5916 Martech \u5df2\u7d93\u767c\u5c55\u76f8\u7576\u6210\u719f\uff0c2021 \u5e74\u4ecd\u662f Martech \u7522\u54c1\u767e\u82b1\u9f4a\u653e\u7684\u4e00\u5e74\uff0cDMA \u5831\u544a\u4e5f\u6307\u51fa\uff0c2021\u5e74\u5ba2\u6236\u8f03\u504f\u597d\u7684\u6578\u4f4d\u884c\u92b7\u6295\u8cc7\u985e\u578b\u4e2d\uff0cMarTech \u5c0e\u5165\u70ba\u6295\u8cc7\u504f\u597d\u7b2c\u4e8c\u540d\u3002<\/p>\r\n<p>Martech \u7522\u54c1\u900f\u904e\u7528 AI \u9a45\u52d5\u6578\u64da\u5eab\u904b\u7b97\u51fa\u9ad8\u50f9\u503c\u7684\u5ba2\u6236\u8f2a\u5ed3\u3001\u6536\u650f\u5e02\u5834\u53cd\u994b\u63d0\u51fa\u6700\u4f73\u5ee3\u544a\u6e20\u9053\uff0c\u70ba\u6bcf\u500b\u5ba2\u6236\u63d0\u4f9b\u5ba2\u88fd\u5316\u7684\u884c\u92b7\u9ad4\u9a57\u3001\u70ba\u4f01\u696d\u5e36\u4f86\u66f4\u9ad8\u6548\u7684\u8f49\u63db\u3002\u81f3\u65bc awoo \u4e5f\u63a8\u51fa\u4e09\u5927\u5f15\u64ce\uff0c\u5206\u5225\u662f\u6d41\u91cf\u6210\u9577\u5f15\u64ce\u3001\u63a8\u85a6\u5f15\u64ce\u8207\u518d\u884c\u92b7\u5f15\u64ce\uff0c\u5e73\u53f0\u4e0a 12 \u500b\u5de5\u5177\u6db5\u84cb\u6d41\u91cf\u7372\u53d6\u3001\u8f49\u63db\u512a\u5316\u3001\u518d\u884c\u92b7\u3001<wbr \/>\u6703\u54e1\u7559\u5b58\u8207\u6578\u64da\u52a0\u503c\u61c9\u7528\uff0c\u5354\u52a9\u96fb\u5546\u8207\u96f6\u552e\u6253\u9020\u7dda\u4e0a\u7dda\u4e0b\u7121\u7e2b\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u7121\u8ad6\u898f\u6a21\u5927\u5c0f\u3001\u80fd\u5728\u884c\u92b7\u79d1\u6280\u4e0a\u8207\u6642\u4ff1\u9032\u7684\u4f01\u696d\u7d42\u5c07\u6210\u70ba\u5e02\u5834\u4e0a\u7684\u8d0f\u5bb6\u3002<\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph --><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%E5%96%84%E7%94%A8_AI_MarTech_%E5%B7%A5%E5%85%B7%E9%AB%98%E6%95%88%E6%8F%90%E5%8D%87%E8%A1%8C%E9%8A%B7%E6%88%90%E6%95%88\"><\/span><strong>\u5584\u7528 AI MarTech \u5de5\u5177\u9ad8\u6548\u63d0\u5347\u884c\u92b7\u6210\u6548<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u5982\u4eca\u75ab\u60c5\u5c0d\u5168\u7403\u5e02\u5834\u7684\u885d\u64ca\u4ecd\u6301\u7e8c\u8457\uff0c\u56de\u9867\u53f0\u7063\u5e02\u5834\uff0cMartech \u7684\u8cc7\u8a0a\u96d6\u5df2\u666e\u53ca\uff0c\u4f46\u5be6\u969b\u4f7f\u7528\u884c\u4e26\u9054\u5230\u6210\u529f\u7684\u4f01\u696d\u4ecd\u5360\u5c11\u6578\uff0c\u4e0d\u59a8\u73fe\u5728\u958b\u59cb\u8e0f\u51fa\u884c\u92b7\u79d1\u6280\u7684\u7b2c\u4e00\u6b65\uff0c\u904b\u7528 Martech AI \u5de5\u5177\u8b93\u884c\u92b7\u9054\u5230\u66f4\u5168\u9762\u4e14\u9ad8\u6548\u7684\u63d0\u5347\uff0c\u5c07\u6703\u662f\u65bc\u73fe\u4eca\u5e02\u5834\u812b\u7a4e\u800c\u51fa\u7684\u95dc\u9375\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u8a3b1. Google Chrome \u5e02\u5360\u7387\u5f9e 68.5% \u589e\u9577\u5230 69.28%\uff0c\u7a69\u5c45\u5168\u7403\u4e4b\u51a0\u3002(\u6578\u64da\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/netmarketshare.com\/?options=%7B%22filter%22%3A%7B%22%24and%22%3A%5B%7B%22deviceType%22%3A%7B%22%24in%22%3A%5B%22Desktop%2Flaptop%22%5D%7D%7D%5D%7D%2C%22dateLabel%22%3A%22Trend%22%2C%22attributes%22%3A%22share%22%2C%22group%22%3A%22browser%22%2C%22sort%22%3A%7B%22share%22%3A-1%7D%2C%22id%22%3A%22browsersDesktop%22%2C%22dateInterval%22%3A%22Monthly%22%2C%22dateStart%22%3A%222019-11%22%2C%22dateEnd%22%3A%222020-10%22%2C%22segments%22%3A%22-1000%22%7D\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netmarketshare<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><\/p>\r\n<p><a href=\"https:\/\/www.awoo.com.tw\/blog\/holiday-google-ads-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5982\u4f55\u7528Google Ads\u898f\u5283\u5b63\u7bc0\u6027\u5ee3\u544a\uff1f\u4f60\u7684\u5b63\u7bc0\u6027\u5ee3\u544a\u6559\u6230\u5b88\u5247<\/span><\/a><\/p>\r\n<p><a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-gdn-season\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5982\u4f55\u63d0\u5347\u6de1\u5b63\u5ee3\u544a\u6d41\u91cf\uff1f\u4f7f\u7528 Google Ads \u7684 GDN \u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u514b\u670d\u5b63\u7bc0\u6027\u554f\u984c<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u53d7\u5230 COVID-19 \u7684\u5f71\u97ff\uff0c2020 \u5e74\u5c0d\u65bc\u5168\u4e16\u754c\u7522\u696d\u90fd\u662f\u6975\u5177\u6311\u6230\u7684\u4e00\u5e74\uff0c\u9664\u4e86\u9996\u7576\u5176\u885d\u7684\u5404\u5f0f\u5be6\u9ad4\u670d\u52d9\u5916\uff0c\u7db2 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":28490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,161,27,484,487],"tags":[],"class_list":["post-2067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-marketing-trend","category-digital-ads","category-google-ads","category-ads-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 Google Ads \u8da8\u52e2\u6307\u5357\uff1a\u7d50\u5408Martech AI\u61c9\u7528\u8fce\u4f86\u4e0b\u4e00\u500b\u5ee3\u544a\u6625\u5929 - awoo<\/title>\n<meta name=\"description\" content=\"Google \u5ba3\u5e03\u5c07\u6dd8\u6c70 Chrome \u700f\u89bd\u5668\u7684\u7b2c\u4e09\u65b9 cookie\u3001Apple \u516c\u5e03\u65b0\u7684 IDFA \u898f\u7bc4\u7b49\u8b70\u984c\u800c\u5927\u8208\u6ce2\u703e\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u75ab\u60c5\u6539\u8b8a\u4e86\u4f7f\u7528\u8005\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u5de5\u4f5c\u6a21\u5f0f\u8207\u6d88\u8cbb\u7fd2\u6163\uff0c\u4fc3\u9032\u4e86\u5168\u7403\u7522\u696d\u7684\u6578\u4f4d\u8f49\u578b\uff0c\u70ba\u4f60\u89e3\u5bc6 2021 \u6578\u4f4d\u5ee3\u544a\u8207 Google Ads \u8da8\u52e2\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.com.tw\/blog\/2020-ads-martech-nununi\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 Google Ads \u8da8\u52e2\u6307\u5357\uff1a\u7d50\u5408Martech AI\u61c9\u7528\u8fce\u4f86\u4e0b\u4e00\u500b\u5ee3\u544a\u6625\u5929 - 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