{"id":22054,"date":"2020-07-02T14:50:21","date_gmt":"2020-07-02T06:50:21","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=22054"},"modified":"2025-07-09T14:36:37","modified_gmt":"2025-07-09T06:36:37","slug":"international-and-multilingual-website-seo","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/","title":{"rendered":"\u60f3\u8981\u7522\u54c1\u5916\u92b7\u570b\u969b\uff1fawoo\u6559\u4f60\u591a\u8a9e\u7cfb\u7db2\u7ad9\u5916\u92b7SEO\u5fc5\u505a\u7684\u56db\u4ef6\u4e8b"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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>\u4f60\u5fc5\u9808\u77e5\u9053\u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u516d\u5927\u6280\u8853 SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E5%A2%9E%E5%8A%A0%E5%A4%9A%E8%AA%9E%E7%B3%BB_Sitemap\" >\u589e\u52a0\u591a\u8a9e\u7cfb Sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#hreflang_%E6%A8%99%E7%B1%A4\" >hreflang \u6a19\u7c64<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E5%9C%A8_html_%E6%A8%99%E7%B1%A4%E4%BD%BF%E7%94%A8_lang_%E4%BE%86%E5%AE%A3%E5%91%8A\" >\u5728 html \u6a19\u7c64\u4f7f\u7528 lang \u4f86\u5ba3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#Meta_language_%E5%AE%A3%E5%91%8A\" >Meta language \u5ba3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#Schema_%E6%A8%99%E8%A8%98\" >Schema \u6a19\u8a18<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E6%A8%99%E8%A8%98\" >\u7ad9\u9577\u5de5\u5177\u6a19\u8a18<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E9%81%8B%E7%94%A8%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%B7%B1%E8%80%95%E5%9C%8B%E5%AE%B6%E5%9C%B0%E5%8D%80\" >\u904b\u7528\u6211\u7684\u5546\u5bb6\u6df1\u8015\u570b\u5bb6\/\u5730\u5340<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E5%85%A8%E7%90%83%E6%80%A7%E5%A4%96%E9%80%A3%E7%AD%96%E7%95%A5\" >\u5168\u7403\u6027\u5916\u9023\u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#1%E5%A4%96%E9%80%A3%E7%AB%B6%E7%88%AD%E8%80%85%E5%88%86%E6%9E%90\" >1.\u5916\u9023\u7af6\u722d\u8005\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#2%E5%BB%BA%E7%AB%8B%E5%9C%A8%E5%9C%B0%E5%A4%96%E9%80%A3%E7%B6%B2%E7%AB%99\" >2.\u5efa\u7acb\u5728\u5730\u5916\u9023\u7db2\u7ad9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/international-and-multilingual-website-seo\/#%E7%B5%90%E8%AB%96%EF%BC%9A%E5%A2%9E%E5%8A%A0%E8%87%AA%E8%BA%AB%E5%84%AA%E5%8B%A2SEO%EF%BC%8C%E6%89%8D%E8%83%BD%E5%A4%A0%E6%89%93%E8%B4%8F%E5%9C%8B%E9%9A%9B%E8%B3%BD\" >\u7d50\u8ad6\uff1a\u589e\u52a0\u81ea\u8eab\u512a\u52e2+SEO\uff0c\u624d\u80fd\u5920\u6253\u8d0f\u570b\u969b\u8cfd<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E7%B6%B2%E8%B7%AF%E4%B8%96%E7%95%8C%E9%80%B2%E8%BB%8D%E5%9C%8B%E9%9A%9B%E5%B8%82%E5%A0%B4%EF%BC%8C%E5%BE%9E%E7%9E%AD%E8%A7%A3%E5%AE%A2%E6%88%B6%E9%9C%80%E6%B1%82%E9%96%8B%E5%A7%8B\"><\/span>\u5f9e\u7db2\u8def\u4e16\u754c\u9032\u8ecd\u570b\u969b\u5e02\u5834\uff0c\u5f9e\u77ad\u89e3\u5ba2\u6236\u9700\u6c42\u958b\u59cb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u53d7\u5230\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7684\u5f71\u97ff\uff0c\u53f0\u7063\u4ee5\u5916\u92b7\u70ba\u4e3b\u7684\u4e2d\u5c0f\u4f01\u696d\u548c\u5927\u578b\u4f01\u696d\u90fd\u7121\u6cd5\u76f4\u63a5\u98db\u5230\u570b\u5916\u5e02\u5834\u9032\u884c\u92b7\u552e\uff0c\u6216\u8005\u8ca8\u54c1\u7121\u6cd5\u9806\u5229\u51fa\u8ca8\u5230\u570b\u5916\u5e02\u5834\uff0c\u4f7f\u5f97\u4f01\u696d\u71df\u6536\u53d7\u5230\u5f88\u5927\u7684\u5f71\u97ff\u3002\u56e0\u6b64\uff0c\u6709\u8a31\u591a\u4f01\u696d\u9032\u884c\u6578\u4f4d\u8f49\u578b\uff0c\u900f\u904e\u7db2\u969b\u7db2\u8def\u7684\u529b\u91cf\uff0c\u5c07\u4f01\u696d\u7684\u670d\u52d9\u8207\u7522\u54c1\u8a0a\u606f\uff0c\u50b3\u905e\u4e16\u754c\u5404\u500b\u5e02\u5834\u3002\u4ed6\u5011\u5c07\u81ea\u5df1\u7684\u7db2\u7ad9\u6253\u9020\u6210\u570b\u969b\u6027\u7684\u7db2\u7ad9\uff0c\u540c\u6642\u64c1\u6709\u591a\u500b\u8a9e\u7cfb\uff0c\u8b93\u6bcf\u500b\u5e02\u5834\u7684\u6d88\u8cbb\u8005\u90fd\u80fd\u5920\u7406\u89e3\u5230\u4f01\u696d\u7684\u670d\u52d9\u548c\u5546\u54c1\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Google\u63d0\u4f9b\u4e86\u4e00\u500b<\/span><a href=\"https:\/\/marketfinder.thinkwithgoogle.com\/intl\/en_gb\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u53ef\u4ee5\u63a2\u7d22\u570b\u969b\u5e02\u5834\u7684\u67e5\u8a62\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f60\u7406\u89e3\u4f60\u7684\u7db2\u7ad9\u9069\u5408\u4ec0\u9ebc\u6a23\u7684\u5e02\u5834\u3001\u5982\u4f55\u898f\u5283\u570b\u969b\u5e02\u5834\u7b56\u7565\u4ee5\u53ca\u7372\u53d6\u570b\u969b\u5ba2\u6236\u7684\u9700\u6c42\u3002\u9019\u5c0d\u65bc\u521d\u6b65\u4e0d\u77e5\u9053\u5982\u4f55\u5207\u5165\u570b\u969b\u5e02\u5834\u7684\u4eba\u4f86\u8aaa\uff0c\u6703\u6709\u76f8\u7576\u4e0d\u932f\u7684\u5e6b\u52a9\u3002\u7576\u6709\u4e86\u521d\u6b65\u7684\u898f\u5283\u5f8c\uff0c\u5c31\u8981\u9032\u4e00\u6b65\u5730\u53bb\u601d\u8003\uff0c\u8981\u6253\u570b\u969b\u8cfd\uff0c\u9700\u8981\u505a\u597d\u4ec0\u9ebc\u6a23\u7684\u6e96\u5099\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-22055 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/06\/google-market-finder.png\" alt=\"google market finder\" width=\"769\" height=\"322\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2Google\u6240\u63d0\u4f9b\u570b\u969b\u5e02\u5834\u6316\u6398\u5de5\u5177<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u904e\u53bb\uff0cawoo\u5728<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/international-seo-4-things-to-do\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">International SEO\uff1a\u524d\u9032\u570b\u969b\u5e02\u5834\uff0c\u591a\u8a9e\u7cfb\u7db2\u7ad9SEO\u4e00\u5b9a\u8981\u505a\u76844\u4ef6\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\u4e00\u6587\u4e2d\u4ecb\u7d39\u904e\uff0c\u9032\u884c\u591a\u8a9e\u7cfb\u7db2\u7ad9 SEO\uff0c\u4e00\u5b9a\u8981\u505a\u5230\u4ee5\u4e0b 4 \u4ef6\u4e8b\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u78ba\u8a8d\u7576\u5730\u5e02\u5834\u7684\u4e3b\u6d41\u641c\u5c0b\u5f15\u64ce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u56e0\u5730\u5236\u5b9c\uff0c\u5167\u5bb9\u5728\u5730\u5316<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u9801\u9762\u5167\u5bb9\u8a0a\u606f\u660e\u78ba\uff0c\u7d66\u4e88\u641c\u5c0b\u5f15\u64ce\u660e\u78ba\u7684\u570b\u969b\u8a0a\u865f<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u7528\u9069\u5408\u7db2\u5740\uff1accTLD\u3001\u5b50\u76ee\u9304\u3001\u5b50\u7db2\u57df<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u56db\u9ede\uff0c\u662f\u9032\u884c\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7684\u57fa\u672c\u64cd\u4f5c\u65b9\u5f0f\u3002awoo \u9019\u908a\u7279\u5225\u63d0\u9192\u95dc\u9375\u5b57\u7814\u7a76\u529f\u592b\u8981\u591a\u8457\u58a8\uff0c\u56e0\u70ba\u6bcf\u4e00\u570b\u5bb6\/\u5730\u5340\uff0c\u8a9e\u8a00\u3001\u751f\u6d3b\u7fd2\u6163\u548c\u6587\u5316\u7684\u4e0d\u540c\uff0c\u5728\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u610f\u5716\u4e5f\u6703\u5927\u4e0d\u76f8\u540c\u3002\u7531\u65bc\u4eba\u6709\u5f88\u5bb9\u6613\u6703\u6709\u672c\u4f4d\u601d\u8003\u7684\u554f\u984c\uff0c\u5f88\u96e3\u8df3\u812b\u81ea\u5df1\u6240\u5728\u570b\u5bb6\/\u5730\u5340\u601d\u8003\u6846\u67b6\uff0c\u6240\u4ee5\u5c31\u9700\u8981\u5de5\u5177\u7684\u8f14\u52a9\uff0c\u4f86\u4e86\u89e3\u76ee\u6a19\u5e02\u5834\u7684\u95dc\u9375\u5b57\u72c0\u6cc1\u3002\u73fe\u5728 awoo \u7684<a href=\"https:\/\/www.awoo.org\/kelo\" target=\"_blank\" rel=\"noopener noreferrer\">\u5929\u4e0b\u7121\u72d7\u95dc\u9375\u5b57\u7814\u7a76\u5de5\u5177<\/a>\uff0c\u5df2\u7d93\u6709\u4e0d\u540c\u570b\u5ea6\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u7d50\u679c\uff0c\u5efa\u8b70\u5927\u5bb6\u5584\u7528\u570b\u5ea6\u7684\u9078\u9805\uff0c\u4f86\u6316\u6398\u76ee\u6a19\u5e02\u5834\u7684\u95dc\u9375\u5b57\u9700\u6c42\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-22056 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/06\/\u5929\u4e0b\u7121\u72d7_\u570b\u969b\u95dc\u9375\u5b57\u7814\u7a7602.png\" alt=\"\u5929\u4e0b\u7121\u72d7\u5340\u57df\u641c\u5c0b\" width=\"657\" height=\"618\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u5929\u4e0b\u7121\u72d7\u7684\u570b\u969b\u5316\u95dc\u9375\u5b57\u641c\u5c0b\u7d50\u679c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">awoo \u9019\u6b21\u8981\u63d0\u4f9b\u6280\u8853\u9762 SEO\uff0c\u8b93\u5927\u5bb6\u5728\u71df\u904b\u591a\u8a9e\u7cfb\u7db2\u7ad9\uff0c\u80fd\u5920\u6709\u591a\u9762\u5411\u53ef\u4ee5\u64cd\u4f5c\u3002\u4e3b\u8981\u91dd\u5c0d\u6280\u8853\u9762\u7684 SEO (\u589e\u52a0\u591a\u8a9e\u7cfb Sitemap\u3001HrefLang \u6a19\u7c64\u3001html \u6a19\u982d\u3001meta \u6a19\u7c64)\u3001\u7ad9\u9577\u5de5\u5177\u8a2d\u5b9a\u3001\u6211\u7684\u5546\u5bb6\u7684\u8a2d\u5b9a\u3001\u4ee5\u53ca\u5916\u9023\u7684\u7b56\u7565\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BD%A0%E5%BF%85%E9%A0%88%E7%9F%A5%E9%81%93%E7%9A%84%E5%A4%9A%E8%AA%9E%E7%B3%BB%E7%B6%B2%E7%AB%99%E5%85%AD%E5%A4%A7%E6%8A%80%E8%A1%93_SEO\"><\/span><span style=\"font-weight: 400;\">\u4f60\u5fc5\u9808\u77e5\u9053\u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u516d\u5927\u6280\u8853 SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A2%9E%E5%8A%A0%E5%A4%9A%E8%AA%9E%E7%B3%BB_Sitemap\"><\/span><span style=\"font-weight: 400;\">\u589e\u52a0\u591a\u8a9e\u7cfb Sitemap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/sitemap-xml\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sitemap.xml\u7db2\u7ad9\u5730\u5716\u662f\u4ec0\u9ebc\uff1f\u5f9e\u5de5\u5177\/\u7522\u751f\u5668\/\u7a0b\u5f0f\u88fd\u4f5c\u5230\u9032\u884c\u63d0\u4ea4\u6559\u5b78<\/span><\/a><span style=\"font-weight: 400;\">\u4e00\u6587\u4e2d\u6709\u63d0\u5230 sitemap \u7684\u91cd\u8981\u6027\uff0c\u4e00\u6a23\u5728\u591a\u8a9e\u7cfb\u7db2\u7ad9\uff0c\u53ef\u4ee5\u589e\u52a0\u591a\u8a9e\u7cfbsitemap\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u6574\u500b\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7684\u72c0\u6cc1\u3002\u5728 sitemap \u5167\uff0c\u52a0\u5165 &lt;loc&gt; \u5143\u7d20\u53bb\u5f37\u8abf\u55ae\u4e00\u7db2\u5740\u7684\u5340\u57df\u6027\uff0c\u4ee5\u53ca\u7528 &lt;xhtml\uff1alink&gt; \u4f86\u5217\u51fa\u5305\u542b\u5176\u4ed6\u8a9e\u7cfb\u7684\u9801\u9762\u3002\u56e0\u6b64\uff0c\u6839\u64da\u4f60\u7684\u60f3\u8981\u92b7\u552e\u7684\u570b\u5bb6\uff0c\u4f60\u5c31\u6703\u6703\u6709\u76f8\u5c0d\u61c9\u7684\u7db2\u5740\u6578\u91cf\uff0c\u4f8b\u5982\uff0c\u4eca\u5929\u4f60\u92b7\u552e\u5546\u54c1\u5230\u7f8e\u570b\u3001\u53f0\u7063\u3001\u65e5\u672c\uff0c\u4f60\u7684\u7db2\u7ad9 sitemap \u53ef\u4ee5\u9019\u6a23\u8a2d\u5b9a\uff1a<\/span><\/p>\n<pre class=\"lang:xhtml decode:true\">&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?&gt;\r\n&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"\r\n  xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"&gt;\r\n  &lt;url&gt;\r\n    &lt;loc&gt;https:\/\/www.example.com\/\/product-page&lt;\/loc&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"zh-tw\"\r\n               href=\"https:\/\/www.ichefpos.com\/tw\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"ja\"\r\n               href=\"https:\/\/www.ichefpos.com\/jp\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"en\"\r\n               href=\"https:\/\/www.example.com\/\/product-page\"\/&gt;\r\n  &lt;\/url&gt;\r\n  &lt;url&gt;\r\n    &lt;loc&gt;https:\/\/www.ichefpos.com\/jp\/product-page&lt;\/loc&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"zh-tw\"\r\n               href=\"https:\/\/www.ichefpos.com\/tw\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"en\"\r\n               href=\"https:\/\/www.example.com\/\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"ja\"\r\n               href=\"https:\/\/www.ichefpos.com\/jp\/product-page\"\/&gt;\r\n  &lt;\/url&gt;\r\n  &lt;url&gt;\r\n    &lt;loc&gt;https:\/\/www.ichefpos.com\/tw\/product-page&lt;\/loc&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"ja\"\r\n               href=\"https:\/\/www.ichefpos.com\/jp\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang=\"en\"\r\n               href=\"https:\/\/www.example.com\/\/product-page\"\/&gt;\r\n    &lt;xhtml:link\r\n               rel=\"alternate\"\r\n               hreflang='zh-tw'\r\n               href=\"https:\/\/www.ichefpos.com\/tw\/product-page\"\/&gt;\r\n  &lt;\/url&gt;\r\n&lt;\/urlset&gt;<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"hreflang_%E6%A8%99%E7%B1%A4\"><\/span><span style=\"font-weight: 400;\">hreflang \u6a19\u7c64<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/global-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5982\u4f55\u505a\u597d\u8de8\u570b\u7db2\u7ad9 SEO!!?<\/span><\/a><span style=\"font-weight: 400;\">\u4e00\u6587\u6709\u8a73\u7d30\u4ecb\u7d39\u4e09\u7a2e\u5728\u7db2\u9801\u5167\u57cb\u8a2d\u6a19\u7c64\uff0c\u4f86\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u8a72\u9801\u9762\u7684\u4e3b\u8981\u8a9e\u7cfb\u6216\u570b\u5bb6\u5730\u5340\u70ba\u4f55\uff0c\u76ee\u6a19\u53d7\u773e\u662f\u8ab0?\u4f8b\u5982\u4f60\u7684\u7db2\u7ad9\u5206\u5225\u6709\u4e2d\u6587\u3001\u82f1\u6587\u3001\u65e5\u6587\u3001\u97d3\u6587\u56db\u7a2e\u8a9e\u7cfb\uff0c\u4e26\u4e14\u4e3b\u8981\u8a9e\u7cfb\u70ba\u82f1\u6587\uff0c\u4e26\u4e14\u91dd\u5c0d\u53f0\u7063\u3001\u7f8e\u570b\u3001\u65e5\u672c\u3001\u97d3\u570b\u56db\u500b\u570b\u5bb6\u9032\u884c\u92b7\u552e\uff0c\u90a3\u9ebc\u4f60\u53ef\u4ee5\u5728\u9996\u9801 &lt;head&gt;&lt;\/head&gt; \u5340\u584a\u88e1\u9762\u57cb\u8a2d\u4ee5\u4e0b\u8a9e\u6cd5\uff1a<\/span><\/p>\n<pre class=\"lang:xhtml decode:true \">&lt;link rel=\"alternate\" hreflang=\"ko-kr\" href=\"https:\/\/www.ichefpos.com\/kr\" \/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"ja-jp\" href=\"https:\/\/www.ichefpos.com\/jp\"\/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"zh-tw\" href=\"https:\/\/www.ichefpos.com\/tw\"\/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.example.com\/\" \/&gt;<\/pre>\n<p><span style=\"font-weight: 400;\">\u8a2d\u5b9a x-default\uff0c\u53ef\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u8a72\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7684\u9810\u8a2d\u7db2\u9801\uff0c\u8a2d\u5b9a\u4e0d\u540c\u7684\u8a9e\u7cfb\u7684 hreflang\uff0c\u5247\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u5411\u8a72\u5730\u5340\u6216\u8a9e\u7cfb\u7684\u76ee\u6a19\u53d7\u773e\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7684\u5167\u5bb9\u3002\u4f46\u5982\u679c\u4e0d\u540c\u9801\u9762\u7684\uff0c\u6240\u57cb\u8a2d\u7684 href \u9023\u7d50\u4e5f\u6709\u6240\u6539\u8b8a\u5594\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f8b\u5982\uff1a\u7522\u54c1\u9801<\/span><\/p>\n<pre class=\"lang:default decode:true \">&lt;link rel=\"alternate\" hreflang=\"ko-kr\" href=\"https:\/\/www.ichefpos.com\/kr\/product-page\" \/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"ja-jp\" href=\"https:\/\/www.ichefpos.com\/jp\/product-page\"\/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"zh-tw\" href=\"https:\/\/www.ichefpos.com\/tw\/product-page\"\/&gt;\r\n&lt;link rel=\"alternate\" hreflang=\"x-default\" href=\"https:\/\/www.example.com\/\/product-page\" \/&gt;<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"%E5%9C%A8_html_%E6%A8%99%E7%B1%A4%E4%BD%BF%E7%94%A8_lang_%E4%BE%86%E5%AE%A3%E5%91%8A\"><\/span><span style=\"font-weight: 400;\">\u5728 html \u6a19\u7c64\u4f7f\u7528 lang \u4f86\u5ba3\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\uff0c\u53ef\u5728&lt;html&gt; \u5167\u52a0\u5165 lang \u7684\u5ba3\u544a\uff0c\u4f86\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u8a72\u7db2\u9801\u7684\u4e3b\u8981\u8a9e\u7cfb\u6216\u5730\u5340\u3002<\/span><\/p>\n<pre class=\"lang:default decode:true \">&lt;html lang=\"en-US\"&gt;<\/pre>\n<p><span style=\"font-weight: 400;\">PS\uff1a\u8a18\u5f97\u5ba3\u544a\u5167\u5bb9\u8981\u96a8\u8457\u4e0d\u540c\u8a9e\u7cfb\u800c\u6539\u8b8a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meta_language_%E5%AE%A3%E5%91%8A\"><\/span><span style=\"font-weight: 400;\">Meta language \u5ba3\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 meta \u5167\u7684 content \u4f86\u5411\u641c\u5c0b\u5f15\u64ce\u8aaa\u660e\u7db2\u7ad9\u7684\u8a9e\u7cfb\u6216\u570b\u5bb6\uff0c\u4f46\u662f\u9019\u500b\u65b9\u6cd5\u8f03\u524d\u5169\u7a2e\u65b9\u6cd5\u5e6b\u52a9\u8f03\u5c0f\uff0c\u53ef\u8996\u81ea\u5df1\u8a2d\u5b9a\u7684\u65b9\u4fbf\u6027\u4f86\u6c7a\u5b9a\u8981\u4e0d\u8981\u57cb\u8a2d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7bc4\u4f8b\uff1a<\/span><\/p>\n<pre class=\"lang:default decode:true\">&lt;meta http-equiv =\"content-language\" content =\"en-US\"&gt;\r\n&lt;meta http-equiv =\"content-language\" content =\"zh-TW\"&gt;\r\n&lt;meta http-equiv =\"content-language\" content =\"ko-KR\"&gt;\r\n&lt;meta http-equiv =\"content-language\" content =\"ja-JP\"&gt;<\/pre>\n<h3><span class=\"ez-toc-section\" id=\"Schema_%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">Schema \u6a19\u8a18<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u57cb\u8a2d hreflang \u6a19\u8a18\u5916\uff0c\u5728\u4f60\u7684\u591a\u570b\u9801\u9762\u4e0a\u57cb\u8a2d Schema \u7684\u6a19\u8a18\uff0c\u4e5f\u662f\u4e00\u500b\u5f88\u6709\u6548\u7387\u7684\u65b9\u6cd5\u3002Schema\u6a19\u8a18\u53ef\u4ee5\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u8a72\u7db2\u7ad9\u670d\u52d9\u7684\u5730\u5340\u670d\u52d9\u7bc4\u570d\u6709\u54ea\u4e9b?\u670d\u52d9\u7684\u8a9e\u7cfb\u6709\u54ea\u4e9b?\u53ea\u8981\u5728\u81ea\u5df1\u7db2\u7ad9\u7684\u5b50\u76ee\u9304\u3001\u5b50\u7db2\u57df\u6216\u7279\u5b9accTLD\u7db2\u5740\u57cb\u8a2d\u76f8\u95dc\u7684Schema\u7684\u6a19\u8a18\uff0c\u50cf\u662fOrganization \u6216 Local Business\uff0c\u5c31\u53ef\u4ee5\u5e6b\u52a9\u7db2\u7ad9\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5feb\u8a8d\u8b58\u8a72\u7db2\u7ad9\u670d\u52d9\u7684\u5730\u5340\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528Google Tag Manager\u4f86\u5e6b\u52a9\u4f60\u5728\u6307\u5b9a\u9801\u9762\u57cb\u8a2d\uff0c\u66f4\u591a\u7684\u6559\u5b78\u53ef\u4ee5\u53c3\u8003<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/gtm-ga-implement\/\"><span style=\"font-weight: 400;\">awoo\u7684GTM\u6559\u5b78\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<pre class=\"lang:default decode:true \">&lt;script type=\"application\/ld+json\"&gt;\r\n{ \"@context\" : \"http:\/\/schema.org\",\r\n  \"@type\" : \"Organization\",\r\n  \"url\" : \"http:\/\/www.t-mobile.com\",\r\n  \"contactPoint\" : [\r\n    { \"@type\" : \"ContactPoint\",\r\n      \"telephone\" : \"+1-877-746-0909\",\r\n      \"contactType\" : \"customer service\",\r\n      \"contactOption\" : \"TollFree\",\r\n      \"areaServed\" : \"US\"\r\n    } , {\r\n      \"@type\" : \"ContactPoint\",\r\n      \"telephone\" : \"+1-505-998-3793\",\r\n      \"contactType\" : \"customer service\"\r\n    } , {\r\n      \"@type\" : \"ContactPoint\",\r\n      \"telephone\" : \"+1-877-453-1304\",\r\n      \"contactType\" : \"technical support\",\r\n      \"contactOption\" : \"TollFree\",\r\n      \"areaServed\" : [\"US\",\"CA\"],\r\n      \"availableLanguage\" : [\"English\",\"French\"]\r\n    } ] }\r\n&lt;\/script&gt;<\/pre>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u5728\u76ee\u6a19\u9801\u9762\u57cb\u8a2dSchema\uff0c\u6a19\u8a18\u76f8\u95dc\u670d\u52d9\u5730\u5340\u6216\u8a9e\u7cfb\uff0c\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E6%A8%99%E8%A8%98\"><\/span><span style=\"font-weight: 400;\">\u7ad9\u9577\u5de5\u5177\u6a19\u8a18<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f60\u4e5f\u53ef\u4ee5\u5229\u7528\u7ad9\u9577\u5de5\u5177\u4f86\u70ba\u4f60\u7684\u7db2\u7ad9\u9078\u64c7\u8981\u512a\u5148\u986f\u793a\u641c\u5c0b\u7d50\u679c\u7684\u570b\u5bb6\/\u5730\u5340\u4ee5\u53ca\u6aa2\u67e5 hreflang \u6a19\u8a18\u57cb\u8a2d\u662f\u5426\u6709\u4ec0\u9ebc\u554f\u984c\uff0c\u900f\u904e\u8a72\u5de5\u5177\u5c31\u53ef\u4ee5\u76e3\u6e2c\u81ea\u5df1\u7684\u591a\u8a9e\u7cfb\u7db2\u7ad9\u9801\u9762\u662f\u5426\u6709\u554f\u984c\u3002\u4ee5 Google Search Console \u70ba\u4f8b\uff0c\u8a72\u529f\u80fd\u76ee\u524d\u653e\u7f6e\u5728\u3010\u820a\u7248\u5de5\u5177\u548c\u5831\u8868\u3011\u5167\u7684\u6307\u5b9a\u570b\u969b\u76ee\u6a19\uff0c\u9ede\u64ca\u5f8c\u6703\u524d\u5f80\u820a\u7248 Google Search Console\uff0c\u53ea\u8981\u5728\u570b\u5bb6\/\u5730\u5340\u7684\u9801\u7c64\u6311\u9078\u597d\u76ee\u6a19\u5e02\u5834\u5373\u53ef\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-22057 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/06\/GSC_Geo-Targeting.png\" alt=\"google search console geo targeting\" width=\"916\" height=\"400\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u820a\u7248GSC\u6307\u5b9a\u570b\u969b\u76ee\u6a19\u529f\u80fd<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E6%88%91%E7%9A%84%E5%95%86%E5%AE%B6%E6%B7%B1%E8%80%95%E5%9C%8B%E5%AE%B6%E5%9C%B0%E5%8D%80\"><\/span><span style=\"font-weight: 400;\">\u904b\u7528\u6211\u7684\u5546\u5bb6\u6df1\u8015\u570b\u5bb6\/\u5730\u5340<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u6211\u7684\u5546\u5bb6\uff0c\u662f\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u4f60\u7684\u7db2\u7ad9\u3001\u670d\u52d9\u662f\u5728\u54ea\u4e00\u500b\u570b\u5bb6\u6216\u5730\u5340\u71df\u904b\u7684\u5de5\u5177\u3002\u904e\u53bbGoogle\u767c\u73fe\u6709\u5c07\u8fd146%\u7684\u641c\u5c0b\u610f\u5716\u90fd\u5305\u542b\u6709\u5728\u5730\u5316\u8a0a\u606f\uff0c\u56e0\u6b64 Google 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src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/06\/international_local_search.png\" alt=\"local business for international\" width=\"638\" height=\"570\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u5584\u7528\u6211\u7684\u5546\u5bb6\uff0c\u6df1\u8015\u5404\u570b\u5bb6\/\u5730\u5340\uff0c\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/parg.co\/bYJD\"><span style=\"font-weight: 400;\">https:\/\/parg.co\/bYJD<\/span><\/a><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/optimize-google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6211\u7684\u5546\u5bb6\u7d93\u71df\u6559\u5b78\uff0c\u4e94\u500b\u5efa\u7acb\u6211\u7684\u5546\u5bb6\u4f60\u4e00\u5b9a\u8981\u61c2\u7684\u4e8b<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%A8%E7%90%83%E6%80%A7%E5%A4%96%E9%80%A3%E7%AD%96%E7%95%A5\"><\/span><span style=\"font-weight: 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class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96%EF%BC%9A%E5%A2%9E%E5%8A%A0%E8%87%AA%E8%BA%AB%E5%84%AA%E5%8B%A2SEO%EF%BC%8C%E6%89%8D%E8%83%BD%E5%A4%A0%E6%89%93%E8%B4%8F%E5%9C%8B%E9%9A%9B%E8%B3%BD\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8ad6\uff1a\u589e\u52a0\u81ea\u8eab\u512a\u52e2+SEO\uff0c\u624d\u80fd\u5920\u6253\u8d0f\u570b\u969b\u8cfd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO \u662f\u4e00\u7a2e\u53ef\u4ee5\u8de8\u8d8a\u5730\u7406\u5340\u9694\u7684\u6578\u4f4d\u884c\u92b7\u65b9\u6cd5\uff0c\u4e5f\u8d8a\u4f86\u8d8a\u591a\u53f0\u7063\u88fd\u9020\u696d\u6216\u8cbf\u6613\u696d\u60f3\u8981\u5b78\u7fd2\u7684\u65b9\u6cd5\uff0c\u56e0\u6b64\u67b6\u8a2d\u591a\u8a9e\u7cfb\u7db2\u7ad9\u5df2\u7d93\u662f\u4e00\u500b\u5fc5\u9808\u8981\u505a\u4e8b\u3002\u4f46\u662f\u5982\u679c\u8981\u5728\u7279\u5730\u570b\u5bb6\u6216\u5730\u5340\u52dd\u51fa\uff0c\u53ea\u505a\u597d SEO 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