{"id":22120,"date":"2020-07-06T10:40:02","date_gmt":"2020-07-06T02:40:02","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=22120"},"modified":"2024-09-18T11:58:23","modified_gmt":"2024-09-18T03:58:23","slug":"what-is-remarketing-lists-for-search-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/","title":{"rendered":"\u5584\u7528\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae (RLSA)\uff0c\u9032\u884c\u518d\u884c\u92b7\u5ee3\u544a\u6295\u653e\u63d0\u5347\u5ee3\u544a\u696d\u7e3e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6211\u5011\u8eab\u8655\u5728\u7db2\u8def\u8cc7\u8a0a\u7206\u70b8\u7684\u4e16\u4ee3\uff0c\u6bcf\u500b\u4eba\u90fd\u5e0c\u671b\u81ea\u5df1\u7684\u5546\u54c1\u6216\u662f\u670d\u52d9\u80fd\u5920\u8b93\u66f4\u591a\u4eba\u700f\u89bd\u5230\uff0c\u85c9\u6b64<\/span><span style=\"font-weight: 400;\">\u63a8\u5ee3\u670d\u52d9\u6216\u662f\u8ca9\u552e\u81ea\u5bb6\u5546\u54c1<\/span><span style=\"font-weight: 400;\">\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7576\u4f60\u60f3\u900f\u904e\u7db2\u8def\u53bb\u63a8\u5ee3\u3001\u62d3\u5c55\u4f60\u7684\u4e8b\u696d\u6642\uff0c\u53ef\u4ee5\u5f80\u5927\u5bb6\u5e73\u65e5\u6700\u6163\u7528\u7684\u5de5\u5177\u767c\u60f3\uff0c\u50cf\u662f<\/span><span style=\"font-weight: 400;\">Google Ads<\/span><span style=\"font-weight: 400;\">\u3001 Facebook\u3001Instagram\u3001Youtube \u6216 LINE\uff0c\u800c\u9019\u4e9b\u78ba\u5be6\u662f\u7576\u524d\u6700\u53d7\u6b61\u8fce\u8207\u666e\u53ca\u7684\u7db2\u8def\u884c\u92b7\u5de5\u5177\u3002<\/span><span style=\"font-weight: 400;\">\u4eca\u5929\u5c31\u8981\u4f86\u63a2\u8a0e\u7576\u60a8\u958b\u59cb\u4f7f\u7528\u4e86<\/span><span style=\"font-weight: 400;\">Google\u5ee3\u544a<\/span><span style=\"font-weight: 400;\">\u5f8c\uff0c<\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u5229\u7528\u5132\u5b58\u7684\u8a2a\u5ba2\u540d\u55ae\u9032\u884c\u518d\u884c\u92b7\u5ee3\u544a\u6295\u905e \uff0c \u85c9\u6b64\u4f86\u589e\u52a0\u696d\u7e3e\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 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class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E8%AA%8D%E8%AD%98%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE_RLSA\" >\u8a8d\u8b58\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae (RLSA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E9%81%8B%E7%94%A8RLSA%E7%9A%84%E5%B8%B8%E8%A6%8B%E5%81%9A%E6%B3%95%E6%9C%89%E5%85%A9%E7%A8%AE\" >\u904b\u7528RLSA\u7684\u5e38\u898b\u505a\u6cd5\u6709\u5169\u7a2e<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E7%94%A8_RLSA_%E5%86%8D%E6%AC%A1%E6%8E%A5%E8%A7%B8%E5%88%B0%E8%A8%AA%E9%81%8E%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85%EF%BC%8C%E6%8C%96%E6%8E%98%E6%BD%9B%E5%9C%A8%E5%83%B9%E5%80%BC\" >\u7528 RLSA \u518d\u6b21\u63a5\u89f8\u5230\u8a2a\u904e\u7684\u4f7f\u7528\u8005\uff0c\u6316\u6398\u6f5b\u5728\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E9%87%9D%E5%B0%8D%E8%B3%BC%E8%B2%B7%E8%80%85%E4%B8%AD%E9%80%94%E6%94%BE%E6%A3%84%E5%B0%8D%E4%BB%96%E5%80%91%E9%80%B2%E8%A1%8C%E5%86%8D%E8%A1%8C%E9%8A%B7\" >\u91dd\u5c0d\u8cfc\u8cb7\u8005\u4e2d\u9014\u653e\u68c4\u5c0d\u4ed6\u5011\u9032\u884c\u518d\u884c\u92b7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E9%81%8B%E7%94%A8%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%EF%BC%8C%E5%AE%A2%E6%88%B6%E6%94%B6%E7%9B%8A%E6%88%90%E9%95%B730\" >\u904b\u7528\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u5ba2\u6236\u6536\u76ca\u6210\u957730%<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E5%A6%82%E4%BD%95%E8%A3%BD%E4%BD%9C%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE\" >\u5982\u4f55\u88fd\u4f5c\u518d\u884c\u92b7\u540d\u55ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E5%A6%82%E4%BD%95%E6%9C%89%E6%95%88%E5%84%AA%E5%8C%96Google_Ads%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE\" >\u5982\u4f55\u6709\u6548\u512a\u5316Google Ads\u518d\u884c\u92b7\u540d\u55ae<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E4%BD%BF%E7%94%A8%E7%9B%B8%E4%BC%BC%E7%9A%84%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E7%AD%96%E7%95%A5\" >\u4f7f\u7528\u76f8\u4f3c\u7684\u76ee\u6a19\u5c0d\u8c61\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E8%A8%AD%E5%AE%9A%E6%8E%92%E9%99%A4%E5%B7%B2%E8%BD%89%E6%8F%9B%E7%9A%84%E5%AE%A2%E7%BE%A4\" >\u8a2d\u5b9a\u6392\u9664\u5df2\u8f49\u63db\u7684\u5ba2\u7fa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E5%88%A9%E7%94%A8Google_Analytics_%E6%A7%8B%E5%BB%BA%E5%8F%97%E7%9C%BE%E7%BE%A4%E9%AB%94\" >\u5229\u7528Google Analytics \u69cb\u5efa\u53d7\u773e\u7fa4\u9ad4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-remarketing-lists-for-search-ads\/#%E7%B5%90%E8%AB%96_%E8%A7%80%E5%AF%9F%E5%BB%A3%E5%91%8A%E5%84%AA%E5%8C%96%E7%A8%8B%E5%BA%8F%E5%BE%88%E9%87%8D%E8%A6%81\" >\u7d50\u8ad6: \u89c0\u5bdf\u5ee3\u544a\u512a\u5316\u7a0b\u5e8f\u5f88\u91cd\u8981\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E5%86%8D%E8%A1%8C%E9%8A%B7\"><\/span><b>\u4ec0\u9ebc\u662f\u518d\u884c\u92b7?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u518d\u884c\u92b7 (Remarketing) \u662f\u4e00\u7a2e\u5411<\/span><span style=\"font-weight: 400;\">\u5df2\u5230\u8a2a\u904e\u7684\u5ba2\u6236<\/span><span style=\"font-weight: 400;\">\u63d0\u4f9b\u518d\u6b21\u4ea4\u6d41\u4e92\u52d5\u7684\u5ee3\u544a\u6a5f\u6703\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u76ee\u524d\u5e38\u898b\u5230\u7684 Google \u5ee3\u544a\u518d\u884c\u92b7\u65b9\u5f0f\u6709\uff1a<\/span><span style=\"font-weight: 400;\">\u591a\u5a92\u9ad4\u5ee3\u544a\u518d\u884c\u92b7 (<\/span><span style=\"font-weight: 400;\">Remarketing via Google Display Network)<\/span><span style=\"font-weight: 400;\">\u3001\u5f71\u7247\u518d\u884c\u92b7\u3001\u5ba2\u6236\u540d\u55ae\u518d\u884c\u92b7\uff0c\u4ee5\u53ca<\/span><span style=\"font-weight: 400;\">\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae (Remarketing Lists for Search Ads\uff0c RLSA)<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%AA%8D%E8%AD%98%E6%90%9C%E5%B0%8B%E5%BB%A3%E5%91%8A%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE_RLSA\"><\/span><b>\u8a8d\u8b58\u641c\u5c0b\u5ee3\u544a<\/b><b>\u518d\u884c\u92b7\u540d\u55ae <\/b><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">RLSA)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae (Remarketing Lists for Search Ads, RLSA) \u662fGoogle Ads\u8490\u96c6\u820a\u8a2a\u5ba2\u540d\u55ae\u7684\u4e00\u7a2e\u529f\u80fd\uff0cGoogle \u5b98\u65b9\u6307\u51fa\uff0c\u904b\u7528 RLSA \u4fbf\u53ef\u4ee5\u91dd\u5c0d\u7db2\u7ad9\u820a\u8a2a\u5ba2\u81ea\u8a02\u641c\u5c0b\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u53e6\u5916\u81ea\u8a02\u51fa\u50f9\u53ca\u88fd\u4f5c\u5c08\u7528\u5ee3\u544a\u3002\u7576\u9019\u985e\u5ba2\u7fa4\u4f7f\u7528 Google \u518d\u6b21\u641c\u5c0b\u60a8\u6240\u6307\u5b9a\u7684\u95dc\u9375\u5b57\u6642\uff0c\u518d\u6b21\u91dd\u5c0d\u4ed6\u5011\u6295\u653e\u5c08\u9580\u5ee3\u544a\u4f86\u5f37\u5316\u8f49\u63db\u3002\u9019\u6a23\u7684\u597d\u8655\u662f\u53ef\u4ee5\u8b93\u5df2\u7d93\u5c0d\u4f60\u7684\u54c1\u724c\u6709\u57fa\u672c\u8a8d\u8b58\u6216\u662f\u66fe\u7d93\u8cfc\u8cb7\u904e\u4f60\u7684\u5546\u54c1\u7684\u4f7f\u7528\u8005 \uff0c \u7576\u4ed6\u5011\u5c0d\u4f60\u6240\u8a2d\u5b9a\u7684\u95dc\u9375\u5b57\u518d\u6b21\u7522\u751f\u641c\u5c0b\u884c\u70ba\u6642 \uff0c \u85c9\u6b64\u91cf\u8eab\u6253\u9020\u76f8\u95dc\u7684\u5ee3\u544a\u548c\u512a\u60e0\uff0c\u5438\u5f15\u4ed6\u5011\u56de\u8a2a\uff0c\u589e\u52a0\u5b8c\u6210\u4ea4\u6613\u8f49\u63db\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8RLSA%E7%9A%84%E5%B8%B8%E8%A6%8B%E5%81%9A%E6%B3%95%E6%9C%89%E5%85%A9%E7%A8%AE\"><\/span><span style=\"font-weight: 400;\">\u904b\u7528RLSA\u7684\u5e38\u898b\u505a\u6cd5\u6709\u5169\u7a2e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E7%94%A8_RLSA_%E5%86%8D%E6%AC%A1%E6%8E%A5%E8%A7%B8%E5%88%B0%E8%A8%AA%E9%81%8E%E7%9A%84%E4%BD%BF%E7%94%A8%E8%80%85%EF%BC%8C%E6%8C%96%E6%8E%98%E6%BD%9B%E5%9C%A8%E5%83%B9%E5%80%BC\"><\/span><span style=\"font-weight: 400;\">\u7528 RLSA \u518d\u6b21\u63a5\u89f8\u5230\u8a2a\u904e\u7684\u4f7f\u7528\u8005\uff0c\u6316\u6398\u6f5b\u5728\u50f9\u503c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\u4eca\u5929\u4f60\u662f\u4e00\u500b\u8ce3\u5167\u8863\u7684\u5e97\u5bb6\uff0c\u4f60\u6709\u4e00\u5305\u518d\u884c\u92b7\u540d\u55ae\uff0c\u800c\u9019\u4e9b\u540d\u55ae\u662f\u66fe\u5728\u4f60\u7db2\u7ad9\u8cb7\u904e\u7121\u75d5\u5167\u8863\u7684\u4eba\uff0c\u4f60\u5e0c\u671b\u672a\u4f86\u9019\u500b\u540d\u55ae\u5217\u7684\u5ba2\u4eba\uff0c\u5728\u641c\u5c0b\u904b\u52d5\u5167\u8863\u6642\uff0c\u80fd\u5920\u518d\u6b21\u5438\u5f15\u4ed6\u5011\u56de\u6d41\u518d\u6b21\u8cfc\u8cb7\uff0c\u6240\u4ee5\u4f60\u70ba\u9019\u4e9b\u4eba\u8a2d\u5b9a\u4e86\u904b\u52d5\u5167\u8863\u7684\u95dc\u9375\u5b57\uff0c\u7576\u9019\u5305\u540d\u55ae\u7684\u4f7f\u7528\u8005\u9032\u884c\u76f8\u95dc\u5b57\u773c\u7684\u641c\u5c0b\u300c\u904b\u52d5\u5167\u8863\u300d\u7b49\u76f8\u95dc\u95dc\u9375\u5b57\u6642\uff0c\u884c\u70ba\u7522\u751f\u6642\u89f8\u767c\u4e86\u5ee3\u544a\uff0c\u9019\u610f\u5473\u8457\u7576\u7528\u6236\u5c0d\u65bc\u904b\u52d5\u5167\u8863\u5177\u6709\u4e00\u5b9a\u7684\u8208\u8da3\u6642\uff0c\u6703\u89f8\u767c\u8a72\u5b57\u8a5e\uff0c\u6211\u5011\u5c31\u80fd\u5c07\u5ee3\u544a\u653e\u9001\u7d66\u9019\u4e9b\u4eba\uff0c\u9032\u800c\u589e\u52a0\u6210\u4ea4\u8f49\u63db\u7684\u6a5f\u6703\u3002 \u904b\u7528 RLSA \u6211\u5011\u53ef\u4ee5\u964d\u4f4e\u66f4\u7c60\u7d71\u7684\u95dc\u9375\u5b57\u51fa\u50f9\u7684\u98a8\u96aa\uff0c\u628a\u9810\u7b97\u7528\u5728\u5200\u53e3\u4e0a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%87%9D%E5%B0%8D%E8%B3%BC%E8%B2%B7%E8%80%85%E4%B8%AD%E9%80%94%E6%94%BE%E6%A3%84%E5%B0%8D%E4%BB%96%E5%80%91%E9%80%B2%E8%A1%8C%E5%86%8D%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-weight: 400;\">\u91dd\u5c0d\u8cfc\u8cb7\u8005\u4e2d\u9014\u653e\u68c4\u5c0d\u4ed6\u5011\u9032\u884c\u518d\u884c\u92b7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u904b\u7528 RLSA \u91dd\u5c0d\u5c07\u5546\u54c1\u653e\u9032\u8cfc\u7269\u8eca\uff0c\u4f46\u672a\u5b8c\u6210\u4e0b\u55ae\u7684\u9867\u5ba2\u9032\u884c\u518d\u884c\u92b7\uff0c\u96d6\u7136\u6211\u5011\u4e26\u4e0d\u80fd\u6e05\u695a\u662f\u56e0\u70ba\u4f55\u7a2e\u56e0\u7d20\u5c0e\u81f4\u4e2d\u9014\u653e\u68c4\u8cfc\u8cb7\uff0c\u4f46\u4e0d\u610f\u5473\u4ed6\u5011\u5c31\u4e00\u5b9a\u4e0d\u6703\u5b8c\u6210\u8f49\u63db\u3002\u6bd4\u5168\u65b0\u4f86\u5230\u7db2\u7ad9\u7684\u5ba2\u6236\uff0c\u5411\u9019\u4e9b\u4e2d\u9014\u653e\u68c4\u7684\u5ba2\u6236\u6295\u653e\u518d\u884c\u92b7\u5ee3\u544a\u5f80\u5f80\u66f4\u6709\u6a5f\u6703\u5b8c\u6210\u8f49\u63db\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7576\u7136\u60a8\u4e5f\u53ef\u4ee5\u904b\u7528\u9019\u4efd\u540d\u55ae\uff0c\u88fd\u4f5c\u5716\u50cf\u7d20\u6750\u4f86\u9032\u884c\u591a\u5a92\u9ad4\u5ee3\u544a\u518d\u884c\u92b7\uff0c\u5411\u66fe\u901b\u904e\u60a8\u7db2\u7ad9\u7684\u8a2a\u5ba2\u6216\u7528\u904e\u60a8\u61c9\u7528\u7a0b\u5f0f\u7684\u4f7f\u7528\u8005\u986f\u793a\u60a8\u7684\u5ee3\u544a\u3002\u8b93\u76ee\u6a19\u5c0d\u8c61\u5728\u6574\u500b\u7db2\u8def\u4e0a\u90fd\u6709\u6a5f\u6703\u770b\u5230\u60a8\u7684\u5ee3\u544a\uff0c\u589e\u52a0\u5c0d\u60a8\u54c1\u724c\u548c\u7522\u54c1\u7684\u5370\u8c61\uff0c\u9032\u800c\u63d0\u9ad8\u4ed6\u5011\u7684\u8cfc\u8cb7\u610f\u9858\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%BB%A3%E5%91%8A%EF%BC%8C%E5%AE%A2%E6%88%B6%E6%94%B6%E7%9B%8A%E6%88%90%E9%95%B730\"><\/span><span style=\"font-weight: 400;\">\u904b\u7528\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u5ba2\u6236\u6536\u76ca\u6210\u957730%<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u67d0\u4e00\u9593\u662f\u7d93\u71df\u7dda\u4e0a\u8ab2\u7a0b\u7684\u516c\u53f8\uff0c\u9664\u4e86\u904b\u7528\u95dc\u9375\u5b57\u5ee3\u544a\u4f86\u89f8\u53ca\u65b0\u5ba2\uff0c\u6211\u5011\u53ef\u4ee5\u5229\u7528\u518d\u884c\u92b7\u540d\u55ae<\/span><span style=\"font-weight: 400;\">\u91dd\u5c0d\u4e0d\u540c\u7684\u5ba2\u6236\u884c\u70ba\uff0c\u5404\u5225\u88fd\u4f5c\u5ee3\u544a\u6d3b\u52d5\u8207\u6587\u6848\u4f86\u89f8\u53ca\u66fe\u7d93\u5230\u8a2a\u904e\u7db2\u7ad9\u7684\u5ba2\u6236\u518d\u4e00\u6b21\u5c0d\u4ed6\u5011\u6295\u653e\u5ee3\u544a\uff0c<\/span><span style=\"font-weight: 400;\">\u7d50\u679c\u6578\u64da\u986f\u793a\u8207\u4e00\u500b\u6708\u524d\u505a\u6bd4\u8f03 (ex:5\u6708\u82076\u6708\u505a\u6bd4\u8f03) \u5229\u7528<\/span><span style=\"font-weight: 400;\">\u518d\u884c\u92b7\u5f8c<\/span><span style=\"font-weight: 400;\">\u6536\u76ca\u6210\u9577\u4e86 30%\uff0c\u8cfc\u8cb7\u6578\u63d0\u9ad8 27%\uff0c\u55ae\u6b21\u5ba2\u6236\u958b\u767c\u51fa\u50f9\u5247\u964d\u4f4e\u4e86 6%\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22140 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f11.png\" alt=\"\" width=\"952\" height=\"534\" \/><br \/>\n<span style=\"font-weight: 400;\">\u5728\u76ee\u6a19\u4e0a\u53ef\u4ee5\u5b8c\u5168\u6307\u5b9a\u53ea\u6253\u90a3\u4e9b\u91dd\u5c0d\u76ee\u6a19\uff0c\u4e5f\u53ef\u4ee5\u5c0d\u60a8\u7684\u5ee3\u544a\u52a0\u5165\u89c0\u5bdf\u9805\u76ee\u4f46\u4e0d\u7e2e\u5c0f\u89f8\u53ca\u7bc4\u570d<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A3%BD%E4%BD%9C%E5%86%8D%E8%A1%8C%E9%8A%B7%E5%90%8D%E5%96%AE\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u88fd\u4f5c<\/span><span style=\"font-weight: 400;\">\u518d\u884c\u92b7\u540d\u55ae<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u6211\u5011\u958b\u59cb\u8981\u4f7f\u7528\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae\uff0c<\/span><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u5efa\u7acb\u518d\u884c\u92b7\u540d\u55ae\uff0c\u5c07 Google Ads \u6240\u63d0\u4f9b\u7684\u4e00\u6bb5\u7a0b\u5f0f\u78bc (\u53c8\u7a31\u518d\u884c\u92b7\u4ee3\u78bc) \u52a0\u9032\u7db2\u7ad9\u3002<\/span><span style=\"font-weight: 400;\">\u60a8\u53ef\u4ee5\u5c07\u65b0\u7684\u518d\u884c\u92b7\u4ee3\u78bc\u52a0\u9032\u7db2\u7ad9\u4e0a\u7684\u6bcf\u500b\u7db2\u9801\uff0c\u9019\u6bb5\u7a0b\u5f0f\u78bc\u6703\u6307\u793a Google Ads \u5c07\u52a0\u9032\u540d\u55ae\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5c07\u518d\u884c\u92b7\u540d\u55ae\u5efa\u7acb\u5b8c\u7562\u5f8c\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\u548c\u5ee3\u544a\u7fa4\u7d44\u4e2d\u52a0\u5165\u518d\u884c\u92b7\u540d\u55ae\uff0c\u4e26\u91dd\u5c0d\u540d\u55ae\u4e0a\u7684\u5ba2\u6236\u8abf\u6574\u51fa\u50f9\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u70ba\u7db2\u7ad9\u8a2d\u5b9a\u8f49\u63db\u8ffd\u8e64\u9019\u908a\u5c31\u4e0d\u518d\u8d05\u8ff0\uff0c\u7576\u6211\u5011\u5728GA\u5df2\u7d93\u8a2d\u5b9a\u904e\u76ee\u6a19\u5c0d\u8c61\u5f8c\uff0c\u7d2f\u7a4d\u8db3\u91cf\u7684\u540d\u55ae(<\/span><span style=\"font-weight: 400;\">\u5728\u904e\u53bb<span style=\"color: #0000ff;\"> 30<\/span>\u5929\u5167\u81f3\u5c11\u7d2f\u7a4d <span style=\"color: #0000ff;\">1000<\/span> \u540d\u6d3b\u8e8d\u8a2a\u5ba2\u6216\u4f7f\u7528\u8005\uff0c\u624d\u80fd\u7528\u4f86\u70ba\u60a8\u91cf\u8eab\u6253\u9020\u641c\u5c0b\u5ee3\u544a\u3002<\/span><span style=\"font-weight: 400;\">)\u5c31\u53ef\u4ee5\u5efa\u7acb\u518d\u884c\u92b7\u540d\u55ae\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9996\u5148\u6211\u5011\u5148\u5230\u76ee\u6a19\u5c0d\u8c61\u7ba1\u7406\u5de5\u5177\u88e1<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22126 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f1.png\" alt=\"\" width=\"973\" height=\"370\" \/><br \/>\n<span style=\"font-weight: 400;\">\u65b0\u589e\u9ede\u64ca \u5efa\u7acb\u518d\u884c\u92b7\u540d\u55ae\u7684<\/span><span style=\"font-weight: 400;\"> + <\/span><span style=\"font-weight: 400;\">\u6309\u9215\u4f86\u65b0\u589e\u540d\u55ae<\/span><br \/>\n<span style=\"font-weight: 400;\">\u518d\u9019\u908a\u60a8\u53ef\u4ee5\u9078\u64c7\u4f60\u8981\u505a\u7684\u985e\u578b\uff0cADS\u91dd\u5c0d\u60a8\u7684\u9700\u6c42\u63d0\u4f9b\u4e86\u4ee5\u4e0b\u7684\u65b9\u5f0f\u4f86\u88fd\u4f5c<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22132 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f3.png\" alt=\"\" width=\"682\" height=\"427\" \/><br \/>\n<span style=\"font-weight: 400;\">\u9019\u908a\u9644\u5e36\u4e00\u63d0\uff0c\u5982\u679c\u9078\u64c7\u7684\u662f\u4f7f\u7528\u5ba2\u6236\u540d\u55ae\u985e\u578b\uff0c\u9808\u7b26\u5408\u76ee\u6a19\u5ba2\u6236\u6bd4\u5c0d\u4f7f\u7528\u898f\u5b9a\uff0c\u5982\u4e0b\uff0c\u624d<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u4f7f\u7528<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u653f\u7b56\u9075\u5faa\u8a18\u9304\u826f\u597d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4ed8\u6b3e\u8a18\u9304\u826f\u597d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5728 Google Ads \u4e2d\u81f3\u5c11\u6709 90 \u5929\u7684\u8a18\u9304\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6548\u671f\u5167\u7e3d\u652f\u51fa\u8d85\u904e 50,000 \u7f8e\u5143\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5efa\u7acb\u542b\u6709<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9004362\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5ba2\u6236\u8cc7\u6599<\/span><\/a><span style=\"font-weight: 400;\">\u7684 <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9004364\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">CSV \u6a94\u6848<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5c07\u8a72\u6a94\u6848\u4e0a\u50b3\u5230 Google Ads\uff0c\u5c31\u80fd\u5c07\u9019\u4e9b\u5ba2\u6236\u7d0d\u5165\u5ee3\u544a\u6d3b\u52d5\u7684\u6307\u5b9a\u76ee\u6a19\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7576\u60a8\u9078\u64c7\u597d\u985e\u578b\u5f8c\uff0c\u518d\u586b\u5165\u7d30\u7bc0\u9805\u76ee\u6700\u5f8c\u6309\u5efa\u7acb\u76ee\u6a19\u5c0d\u8c61\u5c31\u5b8c\u6210\u56c9\uff01<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22133 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f4.png\" alt=\"\" width=\"1056\" height=\"714\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u88fd\u4f5c\u5b8c\u6210\u7684\u518d\u884c\u92b7\u540d\u55ae\u5c31\u5982\u540c\u4e0b\u5716\u7bc4\u4f8b<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7bc4\u4f8b1:<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22136 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f9-1.png\" alt=\"\" width=\"772\" height=\"496\" \/><br \/>\n<span style=\"font-weight: 400;\">\u7bc4\u4f8b2:<\/span><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-22137 size-full\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/07\/\u6b65\u9a5f8-1.png\" alt=\"\" width=\"981\" height=\"264\" \/><br \/>\n<span style=\"font-weight: 400;\">\u6211\u5011\u53ef\u4ee5\u91dd\u5c0d\u8cfc\u7269\u8eca\u8cb7\u5230\u4e00\u534a\u5c31\u653e\u68c4\u8005<\/span><span style=\"font-weight: 400;\">\u3001\u505c\u7559\u5728\u7db2\u7ad9\u8d85\u904e\u591a\u5c11\u5206\u8005\u3001\u6216\u662f\u586b\u5beb\u8868\u55ae\u6700\u5f8c\u653e\u68c4\u8005\u7b49\u7b49&#8230;\u4f9d\u7167\u4e0d\u540c\u985e\u578b\u7684\u540d\u55ae<\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u500b\u5225\u88fd\u4f5c\u5ee3\u544a\u5c0d\u4ed6\u5011\u63d0\u9ad8\u51fa\u50f9\uff0c\u4ee5\u4fbf\u5728\u4ed6\u5011\u4e0b\u6b21\u4e0a Google \u641c\u5c0b\u76f8\u95dc\u5b57\u773c\u6642\u986f\u793a\u5ee3\u544a\uff0c\u63d0\u5347\u8cfc\u8cb7\u610f\u9858\u589e\u52a0\u6210\u4ea4\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" 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id=\"%E7%B5%90%E8%AB%96_%E8%A7%80%E5%AF%9F%E5%BB%A3%E5%91%8A%E5%84%AA%E5%8C%96%E7%A8%8B%E5%BA%8F%E5%BE%88%E9%87%8D%E8%A6%81\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8ad6: \u89c0\u5bdf\u5ee3\u544a\u512a\u5316\u7a0b\u5e8f\u5f88\u91cd\u8981\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u641c\u5c0b\u5ee3\u544a\u518d\u884c\u92b7\u540d\u55ae (RLSA) \u662f\u4e00\u7a2e\u5f88\u68d2\u7684\u884c\u92b7\u7b56\u7565\uff0c\u91dd\u5c0d\u5728\u641c\u5c0b\u6392\u540d\u548c\u7279\u5b9a\u95dc\u9375\u5b57\u4e2d\u89f8\u767c\u5ee3\u544a\u9032\u4f86\u904e\u7db2\u7ad9\u7684\u7528\u6236\u9032\u884c\u518d\u884c\u92b7<\/span><span style=\"font-weight: 400;\">\u3002\u4e5f\u80fd\u904b\u7528\u5728\u591a\u5a92\u9ad4\u806f\u64ad\u7db2\u5c0d<\/span><span style=\"font-weight: 400;\">\u66fe\u7d93\u700f\u89bd\u904e\u7684\u820a\u8a2a\u5ba2\u518d\u6b21\u5411\u4ed6\u5011\u653e\u9001\u5ee3\u544a\u4f86\u589e\u52a0\u6210\u4ea4\u7684\u6a5f\u6703<\/span><span style=\"font-weight: 400;\">\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f46\u4e26\u4e0d\u662f\u5ee3\u544a\u8a2d\u5b9a\u597d\u4e86\u5c31\u653e\u8457\u9078\u64c7\u5fd8\u8a18\u3002\u6211\u5011\u90fd\u671f\u5f85\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u6548\u76ca\u8b93\u8a02\u55ae\u6210\u4ea4\u91cf\u53ef\u4ee5\u8b8a\u5f97\u66f4\u591a\uff0c\u4f46\u6709\u6642\u5019\u6703\u56e0\u70ba\u5b63\u7bc0\u6027<\/span><span style=\"font-weight: 400;\">\u3001\u6d3b\u52d5\u7b49\u7b49\u95dc\u806f\u6703\u6709\u4e0d\u540c\u7684\u6548\u76ca\u8207\u8b8a\u5316<\/span><span style=\"font-weight: 400;\">\u3002\u91dd\u5c0d\u9019\u4e9b<\/span><span style=\"font-weight: 400;\">\u4e0d\u540c\u7684\u8b8a\u5316<\/span><span style=\"font-weight: 400;\">\uff0c\u9069\u6642\u7684\u512a\u5316\u8207\u6539\u8b8a\u7b56\u7565\u624d\u80fd\u4f7f\u60a8\u7684\u884c\u92b7\u7b56\u7565\u66f4\u6d3b\u8207\u904b\u7528\u5662\uff01<\/span><br \/>\n\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.com.tw\/blog\/use-google-analytics-remarketing-audiences-in-google-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u4f7f\u7528GA\u8a2d\u5b9a\u540d\u55ae\u6295\u653e\u7b56\u7565\u66f4\u7cbe\u6e96<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-new-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u7cbe\u6e96\u82b1\u4f60\u7684Google Ads\u5ee3\u544a\u9810\u7b97\uff1f\u96fb\u5546\u65b0\u624b\u6295\u653eGoogle\u5ee3\u544a\u5169\u5927\u9808\u77e5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6211\u5011\u8eab\u8655\u5728\u7db2\u8def\u8cc7\u8a0a\u7206\u70b8\u7684\u4e16\u4ee3\uff0c\u6bcf\u500b\u4eba\u90fd\u5e0c\u671b\u81ea\u5df1\u7684\u5546\u54c1\u6216\u662f\u670d\u52d9\u80fd\u5920\u8b93\u66f4\u591a\u4eba\u700f\u89bd\u5230\uff0c\u85c9\u6b64\u63a8\u5ee3\u670d\u52d9\u6216\u662f\u8ca9\u552e\u81ea\u5bb6\u5546\u54c1\u3002 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