{"id":24287,"date":"2020-09-23T11:02:43","date_gmt":"2020-09-23T03:02:43","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=24287"},"modified":"2024-09-18T11:51:24","modified_gmt":"2024-09-18T03:51:24","slug":"google-ads-optimization-score","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-optimization-score\/","title":{"rendered":"Google Ads\u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u6700\u4f73\u5316\u5206\u6578\u6108\u9ad8\u5c31\u4ee3\u8868\u5ee3\u544a\u6210\u6548\u6108\u597d\uff1f"},"content":{"rendered":"<p>\u8fd1\u5e74\u4f86 Google \u9664\u4e86\u4e0d\u65b7\u5145\u5be6 Google Ads \u5f8c\u53f0\u4e2d\u7684\u8aaa\u660e\u529f\u80fd\u5916\uff0c\u4e5f\u6301\u7e8c\u63a8\u51fa\u8a31\u591a\u5ee3\u544a\u512a\u5316\u6307\u6a19\u8207\u8a55\u4f30\u5de5\u5177\uff0c\u76ee\u7684\u4e0d\u5916\u4e4e\u662f\u60f3\u85c9\u6b64\u964d\u4f4e\u5ee3\u544a\u64cd\u4f5c\u8207\u512a\u5316\u4e0a\u7684\u6280\u8853\u9580\u6abb\uff0c\u4f7f Google Ads \u80fd\u6210\u70ba\u4f7f\u7528\u4e0a\u66f4\u666e\u53ca\u8207\u4f9d\u8cf4\u5ea6\u66f4\u5f37\u7684\u5a92\u9ad4\u5ee3\u544a\u5de5\u5177\u3002<br \/>\n\u800c\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u65bc\u63a8\u51fa\u5f8c\u5373\u6210\u70ba\u8a0e\u8ad6\u5ea6\u6700\u9ad8\u7684\u4e00\u9805\u5ee3\u544a\u8a55\u4f30\u5de5\u5177\uff1b\u9762\u5c0d\u4e0d\u65b7\u8df3\u51fa\u7684\u512a\u5316\u5efa\u8b70\u6709\u4eba\u4e0d\u582a\u5176\u64fe\u3001\u6709\u4eba\u7167\u55ae\u5168\u6536\uff0c\u7a76\u7adf\u9019\u9805\u529f\u80fd\u5c0d\u65bc\u5ee3\u544a\u80fd\u5426\u5e36\u4f86\u5be6\u8cea\u7684\u6210\u6548\uff0c\u8b93\u6211\u5011\u4e00\u6b21\u770b\u61c2\u9019\u500b\u6578\u5b57\u80cc\u5f8c\u6240\u4ee3\u8868\u7684\u610f\u7fa9\u800c\u4e0d\u6703\u88ab\u5206\u6578\u7d81\u67b6\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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>\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u4e0d\u662f\u6108\u9ad8\u6108\u597d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-optimization-score\/#%E3%80%8C%E5%BB%A3%E5%91%8A%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%E3%80%8D%E5%A6%82%E4%BD%95%E5%8F%83%E8%80%83%E3%80%81%E6%8E%A1%E7%94%A8%EF%BC%9F\" >\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u5982\u4f55\u53c3\u8003\u3001\u63a1\u7528\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-optimization-score\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%BB%A3%E5%91%8A%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%E3%80%8D%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span>\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads \u8aaa\u660e\uff1a\u300c\u300c\u6700\u4f73\u5316\u5206\u6578\u300d\u53ef\u8a55\u4f30 Google Ads \u5e33\u6236\u7684\u9810\u671f\u6210\u6548\u3002\u9019\u9805\u5206\u6578\u4ee5 0% \u5230 100% \u8868\u793a\uff0c100% \u4ee3\u8868\u5e33\u6236\u80fd\u5920\u5168\u9762\u767c\u63ee\u6548\u76ca\u3002\u300d<br \/>\n\u66fe\u5617\u8a66\u7167\u55ae\u5168\u6536\u3001\u5c07\u6240\u6709\u7684\u300c\u5efa\u8b70\u300d\u9805\u76ee\u5168\u90e8\u5957\u7528\u5957\u7528\u5957\u7528\uff0c\u76f4\u5230\u628a\u5206\u6578\u885d\u5230 100% \u70ba\u6b62\u55ce\uff1f\u6700\u7d42\u6703\u767c\u73fe\u5ee3\u544a\u6210\u6548\u7684\u63d0\u5347\u4ecb\u65bc\u6709\u8ddf\u6c92\u6709\u4e4b\u9593\u3002<br \/>\n\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u662f\u4e00\u500b\u7531 Google Ads \u7cfb\u7d71\u91dd\u5c0d\u76ee\u524d\u5e33\u6236\u4e2d\u5ee3\u544a\u8a2d\u5b9a\u7684\u8a55\u5206\uff0c\u9032\u800c\u63d0\u4f9b\u5404\u5f0f\u5ee3\u544a\u512a\u5316\u5efa\u8b70\uff1b<span style=\"text-decoration: underline; color: #ff0000;\">\u7406\u60f3\u72c0\u6cc1\u4e0b<\/span>\uff0c\u4f7f\u7528\u8005\u80fd\u900f\u904e\u5957\u7528\u9019\u4e9b\u5efa\u8b70\u4f86\u8b93\u5ee3\u544a\u6210\u6548\u9054\u5230\u512a\u5316\u7684\u6548\u679c\u3002<br \/>\n\u8070\u660e\u7684\u4eba\u770b\u5230\u9019\u88e1\u5df2\u5bdf\u89ba\u5230\u4e0a\u8ff0\u7684\u300c\u7406\u60f3\u72c0\u6cc1\u4e0b\u300d\u662f\u751a\u9ebc\u610f\u601d\u4e86\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%E4%B8%8D%E6%98%AF%E6%84%88%E9%AB%98%E6%84%88%E5%A5%BD%EF%BC%9F\"><\/span>\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u4e0d\u662f\u6108\u9ad8\u6108\u597d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u7562\u7adf\u662f\u7531\u7cfb\u7d71\u505a\u51fa\u7684\u8a55\u65b7\uff0c\u5b83\u4e26\u4e0d\u6703\u77e5\u9053\u5ee3\u544a\u4e3b\u5be6\u969b\u7684\u7d93\u71df\u6a21\u5f0f\u8207\u884c\u92b7\u9810\u7b97\uff0c\u770b\u5230\u7cfb\u7d71\u63d0\u51fa\u4e0d\u592a\u9069\u7528\u7684\u5efa\u8b70\u662f\u5e38\u6709\u7684\u4e8b\uff0c\u4f8b\u5982\u65b0\u589e\u4e00\u4e9b\u7522\u696d\u76f8\u95dc\u4f46\u5be6\u969b\u4e0a\u4e26\u7121\u8ca9\u8ce3\u7684\u5546\u54c1\u5b57\u3001\u6216\u5c07\u55ae\u4e00\u6d3b\u52d5\u7684\u65e5\u9810\u7b97\u63d0\u9ad8\u81f3\u6578\u5343\u5143\u7b49\uff0c\u56e0\u6b64\u770b\u5230\u6700\u4f73\u5316\u5206\u6578\u7684\u7cfb\u7d71\u5efa\u8b70\u6642\uff0c\u4e5f\u8981\u5c07\u76ee\u524d\u5ee3\u544a\u64cd\u4f5c\u548c\u9810\u7b97\u7b49\u56e0\u7d20\u8003\u91cf\u9032\u53bb\u3002\u8b1b\u4e86\u9019\u9ebc\u591a\uff0c\u662f\u6307\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u6c92\u4ec0\u9ebc\u7528\u7684\u610f\u601d\u55ce\uff1f\u4e0d\u662f\u9019\u6a23\u7684\u3002<br \/>\n\u4e8b\u5be6\u4e0a\uff0c\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u505a\u70ba\u4e00\u500b\u512a\u5316\u6210\u6548\u7684\u8a55\u4f30\u5de5\u5177\uff0c\u4ecd\u662f\u5be6\u7528\u4e14\u5177\u6709\u5f88\u591a\u512a\u9ede\uff0c\u5ee3\u544a\u4e3b\u53ef\u5f9e\u7cfb\u7d71\u5efa\u8b70\u4e2d\u4e86\u89e3\u76ee\u524d\u5c1a\u672a\u5145\u5be6\u7684\u9805\u76ee\uff0c\u4f8b\u5982\u5404\u5f0f\u984d\u5916\u8cc7\u8a0a\u3001\u65b0\u529f\u80fd\u7684\u8cc7\u8a0a\u8207\u81ea\u8eab\u512a\u5316\u7684\u76f2\u5340\uff0c\u5c0d\u65bc\u8c50\u5bcc\u5ee3\u544a\u5167\u5bb9\u3001\u57f7\u884c\u6295\u653e\u7b56\u7565\u7686\u6709\u5f88\u5927\u7684\u5e6b\u52a9\uff0c\u9032\u800c\u6316\u6398\u51fa\u66f4\u591a\u5546\u6a5f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%BB%A3%E5%91%8A%E6%9C%80%E4%BD%B3%E5%8C%96%E5%88%86%E6%95%B8%E3%80%8D%E5%A6%82%E4%BD%95%E5%8F%83%E8%80%83%E3%80%81%E6%8E%A1%E7%94%A8%EF%BC%9F\"><\/span>\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u5982\u4f55\u53c3\u8003\u3001\u63a1\u7528\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7576\u6700\u4f73\u5316\u5206\u6578\u80fd\u9577\u671f\u7dad\u6301\u5728 80 \u5206\u4ee5\u4e0a\u7684\u6c34\u6e96\u4ee3\u8868\u5ee3\u544a\u8a2d\u5b9a\u4e0a\u6c92\u751a\u9ebc\u5927\u554f\u984c\uff0c\u5f8c\u7e8c\u60f3\u518d\u8ffd\u9ad8\u5206\u6578\u6216\u63a1\u7d0d\u7cfb\u7d71\u5efa\u8b70\u60f3\u6e2c\u8a66\u6210\u6548\u5c31\u770b\u500b\u4eba\u9700\u6c42(\u6216\u662f&#8230;\u8001\u95c6\u8981\u6c42)\uff0c\u53ea\u9700\u8981\u9298\u8a18\u4ee5\u4e0b\u5e7e\u500b\u5957\u7528\u539f\u5247\u5373\u53ef\uff1a<\/p>\n<ol>\n<li>\u78ba\u4fdd\u4e86\u89e3\u6bcf\u4e00\u5247\u7cfb\u7d71\u63d0\u51fa\u5efa\u8b70\u7684\u539f\u56e0\u3001\u8207\u5957\u7528\u5f8c\u9810\u671f\u9054\u5230\u7684\u6548\u679c<\/li>\n<li>\u300c\u9810\u7b97\u300d\u53ca\u300c\u51fa\u50f9\u300d\u4e0d\u8981\u96a8\u4fbf\u5957\u7528\uff0c\u5efa\u8b70\u5148\u659f\u914c\u5ee3\u544a\u9810\u7b97\u5f8c\u518d\u4f7f\u7528<\/li>\n<li>\u5957\u7528\u5efa\u8b70\u5f8c\u9808\u5b9a\u671f\u56de\u9867\u6210\u6548\uff0c\u82e5\u504f\u96e2\u9810\u671f\u5ee3\u544a\u76ee\u6a19\u6642\u9700\u7acb\u5373\u6b62\u8840<\/li>\n<\/ol>\n<p>\u4f60\u53ef\u4ee5\u5728 Google Ads \u5f8c\u53f0\u4e2d\u7684\u5e7e\u500b\u5730\u65b9\u770b\u5230\u5b83\uff1a<\/p>\n<ul>\n<li>\u5efa\u8b70\uff1a\u65bc\u5de6\u624b\u908a\u7684\u9805\u76ee\u5217\u4e2d\u9ede\u9078\u300c\u5efa\u8b70\u300d\u5373\u53ef\u67e5\u770b\u76ee\u524d\u6240\u5728\u5c64\u7d1a\u7684\u5efa\u8b70 (\u82e5\u76ee\u524d\u5728\u7279\u5b9a\u7684\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff0c\u986f\u793a\u7684\u5373\u662f\u91dd\u5c0d\u8a72\u5ee3\u544a\u6d3b\u52d5\u7684\u5efa\u8b70)\uff1b\u800c\u512a\u5148\u5ea6\u6700\u9ad8\u7684\u5efa\u8b70 (\u7cbe\u5fc3\u6311\u9078) \u6703\u88ab\u81f3\u9802\u5728\u6700\u986f\u773c\u4f4d\u7f6e<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24333 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/09\/\u986f\u793a\u4f4d\u7f6e_\u5efa\u8b70-1024x336.png\" alt=\"\" width=\"800\" height=\"263\" \/><\/p>\n<ul>\n<li>\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\uff1a\u6700\u4f73\u5316\u5206\u6578\u53ef\u76f4\u63a5\u5f9e\u5ee3\u544a\u6d3b\u52d5\u5c64\u7d1a\u7684\u6578\u64da\u6b04\u4f4d\u4e2d\u67e5\u8a62\uff0c\u82e5\u7121\u6b64\u6b04\u4f4d\u5247\u53ef\u80fd\u662f\u6709\u88ab\u96b1\u85cf\u3001\u9ede\u9078\u4e0a\u6392\u7684\u300c\u6b04\u300d\u6309\u9215\u5373\u53ef\u9078\u7528\u52a0\u56de\u4e0b\u65b9\u8868\u683c\u4e2d\uff1b\u53f3\u4e0a\u89d2\u4e5f\u6709\u4e00\u500b\u5340\u57df\u6703\u986f\u793a\u8207\u9810\u7b97\/\u51fa\u50f9\u76f8\u95dc\u7684\u5efa\u8b70\u4f9b\u53c3\u8003(\u52d9\u5fc5\u659f\u914c\u5f8c\u518d\u5957\u7528)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24334 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/09\/\u986f\u793a\u4f4d\u7f6e_\u5ee3\u544a\u6d3b\u52d5-1024x488.png\" alt=\"\" width=\"800\" height=\"381\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span>\u7d50\u8a9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6bcf\u6a23\u5de5\u5177\u7684\u5b58\u5728\u7686\u6709\u5176\u610f\u7fa9\uff0c\u53ea\u8981\u6211\u5011\u80fd\u6b63\u78ba\u7684\u4e86\u89e3\u6bcf\u6a23\u5de5\u5177\u65bc Google Ads \u4e2d\u6240\u626e\u6f14\u7684\u89d2\u8272\uff0c\u82e5\u80fd\u59a5\u5584\u61c9\u7528\u5c0d\u5ee3\u544a\u512a\u5316\u4e00\u5b9a\u6709\u6240\u5e6b\u52a9\u3002<br \/>\n\u300c\u5ee3\u544a\u6700\u4f73\u5316\u5206\u6578\u300d\u7684\u51fa\u73fe\u9020\u798f\u4e86\u8a31\u591a\u525b\u63a5\u89f8 Google Ads \u7684\u4f7f\u7528\u8005\uff0c\u7cfb\u7d71\u5c07\u9010\u6b65\u5f15\u5c0e\u8b93\u5ee3\u544a\u8a2d\u5b9a\u66f4\u52a0\u5b8c\u5584\uff0c\u4e5f\u80fd\u5728\u6b63\u78ba\u7684\u6642\u6a5f\u9ede\u8b93\u4f7f\u7528\u8005\u8a8d\u8b58\u4e0d\u540c\u7684\u529f\u80fd\u8207\u5176\u9810\u671f\u6548\u76ca\uff1b\u672a\u4f86\u5728\u5957\u7528\u5ee3\u544a\u5efa\u8b70\u524d\u53ea\u8981\u5728\u5fc3\u5e95\u9ed8\u5ff5\u4e0a\u8ff0\u6587\u4e2d\u7684\u5e7e\u500b\u539f\u5247\uff0c\u5373\u53ef\u8b93\u5ee3\u544a\u6301\u7e8c\u512a\u5316\u3001\u5f80\u6240\u8a2d\u5b9a\u7684 KPI \u524d\u9032\u3002<br \/>\n\u63a8\u85a6\u95b1\u8b80\uff1a<br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/quality-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads\u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u5225\u518d\u628a\u54c1\u8cea\u5206\u6578\u8ddf\u7e3e\u6548\u5283\u4e0a\u7b49\u865f\uff01<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/ads-attribution-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5982\u4f55\u5206\u6790\u5ee3\u544a\u6210\u6548\uff1f\u5f9eGoogle Ads\u6b78\u56e0\u6a21\u5f0f\u770b\u54ea\u4e9b\u95dc\u9375\u5b57\u6709\u8f49\u63db<\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/google-ads-dsa-nununi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6539\u5584\u52d5\u614b\u641c\u5c0b\u5ee3\u544a\u8f49\u63db\u6210\u6548\uff0cnununi+google DSA\u958b\u767c\u51fa\u66f4\u591a\u641c\u5c0b\u53ef\u80fd\u6027<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u4f86 Google \u9664\u4e86\u4e0d\u65b7\u5145\u5be6 Google Ads \u5f8c\u53f0\u4e2d\u7684\u8aaa\u660e\u529f\u80fd\u5916\uff0c\u4e5f\u6301\u7e8c\u63a8\u51fa\u8a31\u591a\u5ee3\u544a\u512a\u5316\u6307\u6a19\u8207\u8a55\u4f30 [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,484],"tags":[],"class_list":["post-24287","post","type-post","status-publish","format-standard","hentry","category-digital-ads","category-google-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ads\u6d41\u8a00\u7d42\u7d50\u8005\uff1a\u6700\u4f73\u5316\u5206\u6578\u6108\u9ad8\u5c31\u4ee3\u8868\u5ee3\u544a\u6210\u6548\u6108\u597d\uff1f - awoo<\/title>\n<meta name=\"description\" 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