{"id":24796,"date":"2020-10-27T14:45:31","date_gmt":"2020-10-27T06:45:31","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=24796"},"modified":"2025-07-09T14:36:36","modified_gmt":"2025-07-09T06:36:36","slug":"what-to-do-for-seo-in-rebranding-process","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/","title":{"rendered":"\u54c1\u724c\u518d\u9020(rebranding)\u5f8c\uff0c\u907f\u514d\u7db2\u7ad9SEO\u6d41\u5931\u5fc5\u505a\u76847\u4ef6\u4e8b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u76f8\u4fe1\u8a31\u591a\u4eba\u90fd\u6709\u770b\u904e\u54c1\u724c\u518d\u9020 (Rebranding) \u7684\u4f8b\u5b50\uff0c\u91cd\u65b0\u6253\u9020\u54c1\u724c\u7684\u9762\u8c8c\uff0c\u9762\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\u3002\u6709\u4e00\u4e9b\u54c1\u724c\u518d\u9020\u7684\u539f\u56e0\u662f\u60f3\u8981\u54c1\u724c\u5e74\u8f15\u5316\uff0c\u8b93\u54c1\u724c\u6f5b\u5728\u5ba2\u6236\u5e74\u9f61\u5c64\u80fd\u5920\u5f80\u4e0b\uff0c\u6216\u8005\u662f\u63d0\u4f9b\u5347\u7d1a\u7684\u670d\u52d9\u5167\u5bb9\uff0c\u60f3\u8981\u64fa\u812b\u904e\u53bb\u54c1\u724c\u7684\u820a\u5f62\u8c61\uff0c\u6253\u9020\u5168\u65b0\u54c1\u724c\u8207\u5347\u7d1a\u670d\u52d9\u4e00\u81f4\u3002\u4e0d\u7ba1\u662f\u4ec0\u9ebc\u539f\u56e0\uff0c\u9019\u500b\u904e\u7a0b\uff0c\u539f\u672c\u7684\u54c1\u724c\u52e2\u5fc5\u6703\u6709\u76f8\u7576\u5927\u7684\u6539\u8b8a\u3002\u5c0d\u65bc\u641c\u5c0b\u5f15\u64ce\u800c\u8a00\uff0c\u5982\u679c\u54c1\u724c\u518d\u9020\u7684\u904e\u7a0b\u4e2d\uff0c\u524d\u5f8c\u5dee\u7570\u592a\u5927\uff0c\u53ef\u80fd\u6703\u8b93\u820a\u54c1\u724c\u7d2f\u7a4d\u597d\u7684\u6b0a\u91cd\u6d41\u5931\u3002\u70ba\u4e86\u4e0d\u8b93\u7d2f\u7a4d\u597d\u7684\u6b0a\u91cd\u6d88\u5931\uff0c\u8acb\u52d9\u5fc5\u8981\u505a\u597d\u54c1\u724c\u518d\u9020\u8f49\u63db\u5de5\u4f5c\uff0c\u81f3\u65bc\u8981\u5982\u4f55\u9032\u884c\u7db2\u7ad9\u7684\u54c1\u724c\u518d\u9020\u8a08\u756b\uff0c\u9019\u7bc7\u6587\u7ae0\u5c07\u5206\u4eab\u54c1\u724c\u518d\u9020(rebranding)\u7684\u4e03\u6b65\u9a5f\uff0c\u8b93\u6211\u5011\u7d30\u7d30\u770b\u4e0b\u53bb<\/span><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#1_%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99\" >1. \u4e8b\u524d\u6e96\u5099<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#2_%E5%BB%BA%E7%AB%8B%E5%93%81%E7%89%8C%E8%BD%89%E6%8F%9BKPI\" >2. \u5efa\u7acb\u54c1\u724c\u8f49\u63dbKPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#3_%E6%BA%96%E5%82%99%E5%9F%B7%E8%A1%8C301%E8%BD%89%E5%9D%80\" >3. \u6e96\u5099\u57f7\u884c301\u8f49\u5740<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#4_%E6%8F%90%E4%BE%9B%E8%A8%8A%E8%99%9F%E7%B5%A6Google%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E9%80%A3%E7%B5%90%E6%96%B0%E8%88%8A%E7%B6%B2%E7%AB%99\" >4. \u63d0\u4f9b\u8a0a\u865f\u7d66Google\u641c\u5c0b\u5f15\u64ce\u9023\u7d50\u65b0\u820a\u7db2\u7ad9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#5_%E6%9B%B4%E6%96%B0%E5%9C%A8%E5%9C%B0%E5%95%86%E5%AE%B6%E8%B3%87%E8%A8%8A\" >5. \u66f4\u65b0\u5728\u5730\u5546\u5bb6\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/#6_%E5%A4%96%E9%83%A8%E9%80%A3%E7%B5%90%E5%B0%8E%E5%90%91%E6%96%B0%E7%B6%B2%E7%AB%99\" >6. 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id=\"%E9%80%B2%E8%A1%8C%E5%93%81%E7%89%8C%E5%86%8D%E9%80%A0%EF%BC%8C%E7%B6%AD%E6%8C%81SEO%E6%AC%8A%E9%87%8D%E7%AD%96%E7%95%A5%E4%B8%89%E5%8E%9F%E5%89%87\"><\/span><span style=\"font-weight: 400;\">\u9032\u884c\u54c1\u724c\u518d\u9020\uff0c\u7dad\u6301SEO\u6b0a\u91cd\u7b56\u7565\u4e09\u539f\u5247<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">awoo \u8acb\u5404\u4f4d\u52d9\u5fc5\u8981\u8b39\u8a18\u4ee5\u4e0b\u4e09\u5927\u539f\u5247\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u54c1\u724c\u518d\u9020\u5f8c\u7db2\u7ad9\uff0c\u53ea\u8981\u66f4\u63db\u5f8c\u7db2\u57df\uff0c\u5c0d\u65bc\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\u662f\u65b0\u7684\u7db2\u7ad9\uff0c\u4e00\u5b9a\u8981\u505a\u597d\u65b0\u820a\u54c1\u724c\u9023\u7d50<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u900f\u904e\u5404\u9805\u5167\u90e8\u548c\u5916\u90e8\u8cc7\u6e90\u4f86\u5ba3\u50b3\u65b0\u54c1\u724c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6301\u7e8c\u8ffd\u8e64\u6574\u500b\u8f49\u63db\u904e\u7a0b\uff0c\u89c0\u5bdf\u4efb\u4f55\u6d41\u91cf\u6216\u6392\u540d\u4e0a\u7684\u8b8a\u5316\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5177\u9ad4\u800c\u8a00\uff0c\u6709\u8a31\u591a\u6e96\u5099\u5de5\u4f5c\u8981\u505a\uff0c\u624d\u80fd\u5920\u907f\u514d\u5728\u54c1\u724c\u518d\u9020\u904e\u7a0b\u4e2d\uff0c\u6d41\u5931\u4e86\u8a31\u591a\u5148\u524d\u7d2f\u7a4d\u597d\u6d41\u91cf\u548c\u6b0a\u91cd\u3002\u4ee5\u4e0b\u5c31\u8b93 awoo \u5206\u4eab\u54c1\u724c\u518d\u9020\u904e\u7a0b\u4e2d\uff0c\u8981\u505a\u597d\u54ea\u4e9b SEO \u5de5\u4f5c\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_%E4%BA%8B%E5%89%8D%E6%BA%96%E5%82%99\"><\/span><span style=\"font-weight: 400;\">1. \u4e8b\u524d\u6e96\u5099<\/span><span 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\u5efa\u7acb\u54c1\u724c\u8f49\u63dbKPI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8981\u77e5\u9053\u8f49\u63db\u7684\u904e\u7a0b\u662f\u5426\u9806\u5229\uff0c\u5c31\u9700\u8981\u5efa\u7acb\u76f8\u95dc\u7684\u6307\u6a19\u4f86\u89c0\u5bdf\u3002\u8f49\u63db\u7684\u904e\u7a0b\u52e2\u5fc5\u6703\u9047\u5230\u50cf\u662f\u6d41\u91cf\u4e0b\u964d\u3001\u6b0a\u91cd\u6d88\u901d\u3001\u6392\u540d\u964d\u4f4e\u7b49\u7b49\u554f\u984c\uff0c\u56e0\u6b64\u89c0\u5bdf\u6578\u64da\uff0c\u4f86\u4e86\u89e3\u8f49\u63db\u904e\u7a0b\u7684\u53ef\u80fd\u7684\u554f\u984c\u3002awoo \u5efa\u8b70\u53ef\u89c0\u5bdf\u4ee5\u4e0b\u6307\u6a19\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6d41\u91cf\uff1a\u89c0\u5bdf\u700f\u89bd\u91cf\u3001\u5de5\u4f5c\u968e\u6bb5\u7b49\u91cf\u5316\u6307\u6a19\u8b8a\u5316\u7684\u7a0b\u5ea6\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u5206\u4e0d\u540c\u7684\u7ba1\u9053 (organic\u3001<\/span><span style=\"font-weight: 400;\">referral\u7b49<\/span><span style=\"font-weight: 400;\">) \u4f86\u89c0\u5bdf\u7684\u5f71\u97ff\u7a0b\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6392\u540d\uff1a\u6574\u7406 10 &#8211; 50 \u500b\u820a\u7ad9\u5df2\u7d93\u6709\u7684\u91cd\u8981\u95dc\u9375\u5b57\uff0c\u89c0\u5bdf\u5176\u6392\u540d\u5728\u8f49\u63db\u5f8c\u662f\u5426\u6709\u7dad\u6301\u826f\u597d\u7684\u6392\u540d\uff0c\u6216\u8005\u6392\u540d\u5df2\u7d93\u6d88\u5931\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u53cd\u5411\u9023\u7d50\u6578\u91cf\uff1a\u5217\u51fa\u820a\u7db2\u7ad9\u7684\u53cd\u5411\u9023\u7d50\u6e05\u55ae\uff0c\u89c0\u5bdf\u5728\u8f49\u63db\u5230\u65b0\u7db2\u7ad9\u5f8c\uff0c\u662f\u5426\u6709\u9806\u5229\u5c07\u53cd\u5411\u9023\u7d50\u6307\u5411\u65b0\u7db2\u57df\u4e0a\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/whats-kpi\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">KPI\u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u8a72\u5982\u4f55\u6c7a\u5b9a\uff1f\u5f9e\u7db2\u7ad9\u5206\u6790\u7684\u89d2\u5ea6\u6dfa\u8ac7KPI\u7684\u5236\u5b9a<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E6%BA%96%E5%82%99%E5%9F%B7%E8%A1%8C301%E8%BD%89%E5%9D%80\"><\/span><span style=\"font-weight: 400;\">3. \u6e96\u5099\u57f7\u884c301\u8f49\u5740<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u9077\u7ad9\u7684\u904e\u7a0b\u7576\u4e2d\uff0c\u6700\u91cd\u8981\u7684\u5c31\u662f\u8981\u5c07\u5148\u524d\u7d2f\u7a4d\u597d\u7684\u6b0a\u91cd\u5b8c\u5168\u8f49\u79fb\u5230\u65b0\u7ad9\u4e0a\u9762\uff0c\u9019\u6700\u91cd\u8981\u7684\u6b65\u9a5f\u5c31\u662f\u9032\u884c301\u8f49\u5740\u9801\u5c0d\u9801\u7684\u8f49\u5740\u3002301\u8f49\u5740\u6700\u5e38\u898b\u8f49\u5740\u65b9\u5f0f\uff0c\u662f\u5728\u4e3b\u6a5f\u7aef\u8a2d\u5b9a\u8f49\u5740\u8a9e\u6cd5\u8b93\u820a\u7ad9\u7684\u7db2\u57df\u8f49\u79fb\u5230\u65b0\u7ad9\u4e0a\uff0c\u5982\u679c\u4f60\u662f apache\uff0c\u53ef\u900f\u904e .htaccess \u9032\u884c\u8a2d\u5b9a\uff0c\u4e26\u53c3\u8003\u4ee5\u4e0b\u8a9e\u6cd5\uff1a<\/span><\/p>\n<pre class=\"lang:apache decode:true\">RewriteEngine On\u00a0\r\nRewriteCond %{HTTP_HOST} ^olddomain.com$ [OR]\u00a0\r\nRewriteCond %{HTTP_HOST} ^www.olddomain.com$ RewriteRule (.*)$ http:\/\/www.newdomain.com\/$1 [R=301,L]<\/pre>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u9996\u9801\u4e4b\u5916\uff0c\u5176\u4ed6\u6709\u76f8\u5c0d\u61c9\u7684\u7db2\u9801\uff0c\u4e5f\u9700\u8981\u4e00\u4f75\u4e00\u8d77\u9032\u884c\u9801\u5c0d\u9801\u8f49\u5740\uff1a<\/span><\/p>\n<pre class=\"lang:apache decode:true\">Redirect 301 \/old-page.html http:\/\/www.newdomain.com\/new-page.html<\/pre>\n<p><span style=\"font-weight: 400;\">\u5efa\u8b70\u53ef\u4ee5\u4f7f\u7528 excel \u6216 google sheets \u4f86\u5efa\u7acb\u9801\u5c0d\u9801\u8f49\u5740\u6e05\u55ae\u3002\u9019\u4e00\u500b\u8f49\u5740\u5de5\u7a0b\u96d6\u7136\u5f88\u8017\u6642\uff0c\u4f46\u662f\u537b\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u56e0\u70ba\u4f60\u5fc5\u9808\u8981\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u9019\u500b\u820a\u7ad9\u7b49\u65bc\u65b0\u7ad9\uff0c\u9019\u6a23\u624d\u80fd\u5920\u5c07\u820a\u7ad9\u6240\u7d2f\u7a4d\u7684\u6b0a\u91cd\u50b3\u905e\u7684\u65b0\u7ad9\u4e0a\uff0c\u5f80\u5f8c\u5728\u65b0\u7ad9\u57f7\u884c SEO \u5c08\u6848\u6642\uff0c\u624d\u80fd\u5920\u66f4\u5feb\u7af6\u722d\u5230\u597d\u7684\u6392\u540d\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/301-302-redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">301\/302\u8f49\u5740\u5982\u4f55\u5f71\u97ff\u7db2\u7ad9SEO\uff1f\u4e09\u5927\u8981\u9ede\u8b93\u4f60\u505a\u597d\u7db2\u7ad9SEO<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E6%8F%90%E4%BE%9B%E8%A8%8A%E8%99%9F%E7%B5%A6Google%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E9%80%A3%E7%B5%90%E6%96%B0%E8%88%8A%E7%B6%B2%E7%AB%99\"><\/span><span style=\"font-weight: 400;\">4. \u63d0\u4f9b\u8a0a\u865f\u7d66Google\u641c\u5c0b\u5f15\u64ce\u9023\u7d50\u65b0\u820a\u7db2\u7ad9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u900f\u904e 301 \u8f49\u5740\u7684\u65b9\u5f0f\uff0c\u96d6\u7136\u53ef\u4ee5\u8b93\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u5c07\u65b0\u820a\u7ad9\u7684\u95dc\u806f\u6027\uff0c\u4f46\u662f\u900f\u904e\u5176\u4ed6\u7684\u64cd\u4f5c\u65b9\u6cd5\uff0c\u53ef\u4ee5\u52a0\u901f\u641c\u5c0b\u5f15\u64ce\u7684\u7406\u89e3\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u5efa\u7acb Title\/Description \u7684\u9023\u7d50\u8a0a\u606f\uff0c\u53ef\u5728 Title \u4e0a\u5f37\u5316\u8207\u820a\u7ad9\u7684\u9023\u7d50\u6027\uff0c\u4f8b\u5982 B \u540d\u7a31\u54c1\u724c\u540d\uff1a\u8a31\u591a\u7db2\u53cb\u63a8\u85a6\u9996\u9078(\u524d\u8eab\u70ba A \u540d\u7a31\u54c1\u724c\u540d)\uff0c\u8b93 Google \u66f4\u5feb\u77e5\u9053\u8207\u820a\u54c1\u724c\u7684\u95dc\u806f\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6587\u7ae0\u6295\u7a3f\u5230\u9ad8\u6b0a\u91cd\u7684\u9801\u9762\u4e0a\uff0c\u6587\u7ae0\u5167\u5bb9\u53ef\u4ecb\u7d39 A \u540d\u7a31\u54c1\u724c\u8f49\u578b\u5230 B \u540d\u7a31\u54c1\u724c\u7684\u904e\u7a0b\uff0c\u6216\u8005 B \u54c1\u724c\u7684\u65b0\u7406\u5ff5\u7b49\u7b49\u8a0a\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8c50\u5bcc\u300c\u95dc\u65bc\u6211\u5011\u300d\u9801\u9762\u8a0a\u606f\uff0c\u95dc\u65bc\u6211\u5011\u9801\u9762\u53ef\u4ee5\u5145\u5206\u63cf\u8ff0\u54c1\u724c\u7684\u7406\u5ff5\uff0c\u53ef\u5728\u8a72\u9801\u9762\u8a73\u8ff0\u95dc\u65bc\u54c1\u724c\u518d\u9020\u6216\u8f49\u578b\u7684\u904e\u7a0b\u7684\u8a0a\u606f\uff0c\u9664\u4e86\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\uff0c\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u7684\u4f7f\u7528\u8005\u4e86\u89e3\u8f49\u578b\u7684\u904e\u7a0b\u9084\u6709\u8a8d\u8b58\u65b0\u54c1\u724c\u7684\u7406\u5ff5\u3002<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_%E6%9B%B4%E6%96%B0%E5%9C%A8%E5%9C%B0%E5%95%86%E5%AE%B6%E8%B3%87%E8%A8%8A\"><\/span><span style=\"font-weight: 400;\">5. \u66f4\u65b0\u5728\u5730\u5546\u5bb6\u8cc7\u8a0a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684\u670d\u52d9\u6216\u5546\u54c1\u6709\u900f\u904e\u5728\u5730\u7d93\u92b7\u5546\u5354\u52a9\u92b7\u552e\uff0c\u5c31\u5fc5\u9808\u5c07\u54c1\u724c\u518d\u9020\u5f8c\u7684\u8a0a\u606f\u544a\u8a34\u5408\u4f5c\u7d93\u92b7\u5546\u3002Google \u641c\u5c0b\u5f15\u64ce\u975e\u5e38\u6ce8\u610f NAP \u7684\u4e00\u81f4\u6027\uff0c\u4e5f\u5c31\u662f\u5546\u5e97\u540d (Name)\u3001\u5730\u5740 (address)\u3001phone (\u806f\u7d61\u65b9\u5f0f)\uff0c\u65b0\u54c1\u724c\u7684 NAP \u5fc5\u9808\u8981\u50b3\u905e\u7d66\u6bcf\u4e00\u4f4d\u5728\u5730\u7d93\u92b7\u5546\uff0c\u8b93\u6bcf\u4e00\u4f4d\u5728\u5730\u7684\u7d93\u92b7\u5546\u5728\u81ea\u5df1\u7684\u7db2\u7ad9\u4e0a\u66f4\u65b0\u54c1\u724c\u8cc7\u8a0a\uff0c\u63d0\u9ad8\u54c1\u724c\u5728\u5728\u5730\u641c\u5c0b\u7684\u5f15\u7528\u6b21\u6578 (citation)\uff0c\u9019\u6a23\u624d\u80fd\u5e6b\u52a9\u65b0\u54c1\u724c\u5728\u8f49\u63db\u904e\u7a0b\uff0c\u4e0d\u6703\u6d41\u5931\u5728\u5730 SEO \u7684\u6b0a\u91cd\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/localsearch-googlemybusiness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5546\u5bb6\u9700\u8981\u5728\u5730\u5316\u641c\u5c0b\u3001 Google \u6211\u7684\u5546\u5bb6\u7684 4 \u500b\u7406\u7531<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E5%A4%96%E9%83%A8%E9%80%A3%E7%B5%90%E5%B0%8E%E5%90%91%E6%96%B0%E7%B6%B2%E7%AB%99\"><\/span><span style=\"font-weight: 400;\">6. \u5916\u90e8\u9023\u7d50\u5c0e\u5411\u65b0\u7db2\u7ad9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c31\u8ddf\u5728\u5730\u5546\u5bb6\u8cc7\u8a0a\u4e00\u6a23\uff0c\u8a31\u591a\u6307\u5411\u820a\u7db2\u7ad9\u7684\u5916\u90e8\u9023\u7d50\uff0c\u4e5f\u90fd\u9700\u8981\u91cd\u65b0\u6307\u5411\u65b0\u7684\u7db2\u7ad9\uff0c\u4fdd\u6301\u5916\u90e8\u9023\u7d50\u7684\u6b0a\u91cd\u53ef\u4ee5\u7dad\u6301\u5728\u65b0\u7684\u7db2\u7ad9\u3002\u9019\u9805\u5de5\u4f5c\u662f\u5fc5\u9808\u7684\uff0c\u56e0\u70ba\u5916\u90e8\u9023\u7d50\u5c31\u50cf\u662f\u5225\u4eba\u5411\u4f60\u6295\u7968\u4e00\u6a23\uff0c\u53ef\u8b93\u641c\u5c0b\u5f15\u64ce\u89ba\u5f97\u9019\u7db2\u7ad9\u662f\u503c\u5f97\u4fe1\u8cf4\uff0c\u5efa\u8b70\u53ef\u4f7f\u7528 excel \u6216 Google sheets \u7b49\u5de5\u5177\u4f86\u5354\u52a9\u5efa\u7acb\u6e05\u55ae\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f60\u4e5f\u53ef\u4ee5\u900f\u904e\u514d\u8cbb\u5de5\u5177 Google Search Console \u7684\u5916\u90e8\u9023\u7d50\u4f86\u5c0b\u627e\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u4ed8\u8cbb\u5de5\u5177 ahrefs\u3001Majestic \u7b49\u5de5\u5177\u4f86\u5217\u51fa\u6e05\u55ae\uff0c\u5f8c\u8005\u9664\u4e86\u53ef\u4ee5\u63d0\u4f9b\u5916\u9023\u6e05\u55ae\u5916\uff0c\u9084\u53ef\u4ee5\u77e5\u9053\u5916\u9023\u7db2\u57df\u6b0a\u91cd\u3001\u9328\u6587\u5b57\u9084\u6709\u8f49\u5740\u7684\u72c0\u614b\uff0c\u53ef\u9032\u4e00\u6b65\u5206\u6790\u54ea\u4e9b\u5916\u9023\u5c0d\u65b0\u54c1\u724c\u6709\u5e6b\u52a9\uff0c\u54ea\u4e00\u4e9b\u5916\u9023\u662f\u53ef\u4ee5\u4e0d\u7528\u66f4\u65b0\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/2020-seo-backlink-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2020 SEO\u5916\u90e8\u9023\u7d50\u5efa\u7acb\u6307\u5357\uff1a7\u500b\u6280\u5de7\uff0bwiki\u64cd\u4f5c\u6848\u4f8b\u89e3\u6790<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E5%AE%A3%E5%82%B3%E4%BD%A0%E7%9A%84%E6%96%B0%E5%93%81%E7%89%8C\"><\/span><span style=\"font-weight: 400;\">7. \u5ba3\u50b3\u4f60\u7684\u65b0\u54c1\u724c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65b0\u54c1\u724c\u7684\u7db2\u7ad9\u65e2\u7136\u5df2\u7d93\u5efa\u7acb\uff0c\u9664\u4e86\u5167\u90e8\u7684\u6e96\u5099\u5de5\u4f5c\uff0c\u9084\u5fc5\u9808\u8981\u5c0d\u4f60\u7684\u4f7f\u7528\u8005\u548c\u6f5b\u5728\u5ba2\u6236\u4ecb\u7d39\u65b0\u54c1\u724c\uff0c\u56e0\u6b64\u53ef\u5584\u7528\u5404\u7a2e\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u4f86\u5ba3\u50b3\u4f60\u7684\u65b0\u54c1\u724c\uff0c\u6216\u8005\u900f\u904e\u884c\u92b7\u512a\u60e0\u6d3b\u52d5\u4f86\u5438\u5f15\u4f7f\u7528\u8005\u9032\u4f86\u65b0\u54c1\u724c\u7db2\u7ad9\u3002awoo \u9019\u908a\u63a8\u85a6\u4ee5\u4e0b\u5de5\u5177\u4f86\u5ba3\u50b3\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email\uff1aEmail 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400;\">\u767c\u4f48\u65b0\u805e\u7a3f\u5230\u77e5\u540d\u7db2\u7ad9\uff1a\u900f\u904e\u9ad8\u6b0a\u91cd\u5a92\u9ad4\uff0c\u53ef\u4ee5\u5c07\u65b0\u54c1\u724c\u8a0a\u606f\u63a5\u89f8\u5230\u66f4\u591a\u7684\u4f7f\u7528\u8005\uff0c\u8207\u5a92\u9ad4\u7684\u5408\u4f5c\uff0c\u9664\u4e86\u53ef\u4ee5\u4ecb\u7d39\u65b0\u54c1\u724c\uff0c\u540c\u6642\u9084\u53ef\u4ee5\u4ecb\u7d39\u65b0\u54c1\u724c\u7684\u670d\u52d9\uff0c\u5b83\u53ef\u4ee5\u5728\u77ed\u6642\u9593\u5167\u5438\u5f15\u6d41\u91cf\uff0c\u4f46\u76f8\u5c0d\u4f86\u8aaa\uff0c\u5ba3\u50b3\u7684\u6210\u672c\u4e5f\u6703\u5927\u65bc\u5176\u4ed6\u65b9\u6cd5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u793e\u7fa4\u5a92\u9ad4\uff1a\u662f\u76ee\u524d\u6700\u666e\u53ca\u7684\u5ba3\u50b3\u65b9\u6cd5\uff0c\u5c07\u65b0\u54c1\u724c\u7684\u8a0a\u606f\u52a0\u5165\u5230 Facebook \u6216\u8005 Instagram \u7c89\u7d72\u5c08\u9801\uff0c\u8b93\u7c89\u7d72\u4e86\u89e3\u65b0\u54c1\u724c\u7684\u6210\u7acb\uff0c\u540c\u6642\u642d\u914d\u884c\u92b7\u6d3b\u52d5\uff0c\u5438\u5f15\u66f4\u591a\u7c89\u7d72\u52a0\u5165\u7c89\u7d72\u5718\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u6295\u653e\u793e\u7fa4\u5ee3\u544a\uff0c\u64f4\u5927\u5ba3\u50b3\u7684\u529b\u9053\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u5ee3\u544a\uff1a\u91dd\u5c0d\u820a\u54c1\u724c\u91cd\u8981\u95dc\u9375\u5b57\u6295\u905e\u95dc\u9375\u5b57\u5ee3\u544a\u5427\uff0c\u56e0\u70ba SEO 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target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5831\u5167\u5bb9\u512a\u5316\uff0c4\u9762\u5411\u638c\u63e1EDM\u64b0\u5beb\u95dc\u9375<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-5w1h\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5beb\u5a92\u9ad4\u65b0\u805e\u7a3f\u3001\u5ee3\u544a\u884c\u92b7\u3001\u7db2\u7ad9\u4f01\u5283\u3001SEO\u7db2\u7ad9\u512a\u5316\uff0c\u901a\u901a\u89815W1H\uff01<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C%E5%86%8D%E9%80%A0%E8%A6%81%E6%8C%81%E7%BA%8C%E8%A7%80%E5%AF%9F%E9%81%8E%E7%A8%8B%EF%BC%8C%E8%80%8C%E4%B8%8D%E6%98%AF%E5%8F%AA%E7%9C%8B%E5%96%AE%E4%B8%80%E6%AC%A1%E7%B5%90%E6%9E%9C\"><\/span><span style=\"font-weight: 400;\">\u54c1\u724c\u518d\u9020\u8981\u6301\u7e8c\u89c0\u5bdf\u904e\u7a0b\uff0c\u800c\u4e0d\u662f\u53ea\u770b\u55ae\u4e00\u6b21\u7d50\u679c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\u4f60\u5b8c\u6210\u4e86\u4ee5\u4e0a\u6240\u6709\u7684\u6e96\u5099\u5de5\u4f5c\uff0c\u4e0d\u4ee3\u8868\u5c31\u80fd\u5920\u9806\u5229\u5730\u5c07 SEO \u6b0a\u91cd\u50b3\u905e\u5230\u65b0\u7684\u7db2\u7ad9\u4e0a\uff0c\u8f49\u63db\u7684\u904e\u7a0b\u52e2\u5fc5\u6703\u6d41\u5931\u4e00\u90e8\u5206\u7684\u6d41\u91cf\u6216\u6392\u540d\uff0c\u6301\u7e8c\u4e0d\u65b7\u5730\u89c0\u5bdf\u4ee5\u4e0a\u7684\u9805\u76ee\u6709\u54ea\u4e9b\u90e8\u5206\u662f\u53ef\u4ee5\u518d\u52a0\u5f37\uff0c\u4f8b\u5982\u5728\u5546\u5bb6 NAP 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\u8aee\u8a62<\/a>\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u76f8\u4fe1\u8a31\u591a\u4eba\u90fd\u6709\u770b\u904e\u54c1\u724c\u518d\u9020 (Rebranding) \u7684\u4f8b\u5b50\uff0c\u91cd\u65b0\u6253\u9020\u54c1\u724c\u7684\u9762\u8c8c\uff0c\u9762\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u5e02\u5834\u3002\u6709\u4e00\u4e9b\u54c1 [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,436],"tags":[],"class_list":["post-24796","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-advanced"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u54c1\u724c\u518d\u9020(rebranding)\u5f8c\uff0c\u907f\u514d\u7db2\u7ad9SEO\u6d41\u5931\u5fc5\u505a\u76847\u4ef6\u4e8b - awoo<\/title>\n<meta name=\"description\" content=\"\u5e02\u5834\u4e0a\u6709\u8a31\u591a\u5927\u5c0f\u516c\u53f8\u9032\u884c\u54c1\u724c\u518d\u9020(Rebranding)\uff0c\u9019\u904e\u7a0b\u5c31\u662f\u8b93\u54c1\u724c\u4ee5\u5168\u65b0\u9762\u8c8c\u5448\u73fe\uff0c\u4f46\u662f\u54c1\u724c\u518d\u9020\u6703\u8b93\u7db2\u7ad9SEO\u6216\u591a\u6216\u5c11\u6b0a\u91cd\u6d41\u5931\uff0c\u8981\u5982\u4f55\u907f\u514d\u7db2\u7ad9SEO\u6b0a\u91cd\u6d41\u5931\uff0c\u5c31\u8b93awoo\u4f86\u544a\u8a34\u5fc5\u505a\u76847\u4ef6\u4e8b\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-to-do-for-seo-in-rebranding-process\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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