{"id":24851,"date":"2020-11-02T15:53:47","date_gmt":"2020-11-02T07:53:47","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=24851"},"modified":"2022-09-21T17:35:10","modified_gmt":"2022-09-21T09:35:10","slug":"how-seo-content-marketing-improve-page-ranking","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/","title":{"rendered":"\u7db2\u7ad9\u5167\u5bb9\u512a\u5316\u8207\u6587\u7ae0\u5b57\u6578\u6709\u95dc\u55ce\uff1f\u4f86\u8ac7\u5167\u5bb9\u884c\u92b7\u8207SEO\u5982\u4f55\u5e6b\u52a9\u7db2\u7ad9\u6392\u540d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u512a\u5316\u7db2\u7ad9\u6587\u7ae0\u6392\u540d\u5c11\u4e0d\u4e86 SEO \u8207\u5167\u5bb9\u884c\u92b7\uff0c\u70ba\u4ec0\u9ebc\u5728\u7db2\u8def\u4e16\u754c\u88e1\u9019\u5169\u9805\u56e0\u7d20\u5982\u6b64\u91cd\u8981\u5462\uff1f\u4eca\u5929\u5c31\u8981\u4f86\u8ac7\u8ac7 SEO \u5167\u5bb9\u884c\u92b7\u7a76\u7adf\u860a\u85cf\u4e86\u591a\u5c11\u50f9\u503c\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#%E6%96%87%E7%AB%A0%E5%AF%AB%E8%B6%8A%E5%A4%9A%E5%AD%97%E5%B0%8D_SEO_%E5%B9%AB%E5%8A%A9%E8%B6%8A%E5%A4%A7%E5%97%8E%EF%BC%9F%E5%AD%97%E6%95%B8%E8%B7%9FSEO%E6%8E%92%E5%90%8D%E7%9A%84%E9%97%9C%E4%BF%82\" >\u6587\u7ae0\u5beb\u8d8a\u591a\u5b57\u5c0d SEO \u5e6b\u52a9\u8d8a\u5927\u55ce\uff1f\u5b57\u6578\u8ddfSEO\u6392\u540d\u7684\u95dc\u4fc2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#%E6%96%87%E7%AB%A0%E5%85%A7%E5%AE%B9%E5%B0%8DSEO%E6%8E%92%E5%90%8D%E5%BD%B1%E9%9F%BF\" >\u6587\u7ae0\u5167\u5bb9\u5c0dSEO\u6392\u540d\u5f71\u97ff<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" 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class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#Google_%E5%A6%82%E4%BD%95%E8%A9%95%E6%96%B7%E9%87%8D%E8%A4%87%E5%85%A7%E5%AE%B9\" >Google \u5982\u4f55\u8a55\u65b7\u91cd\u8907\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#%E8%99%95%E7%90%86%E9%87%8D%E8%A4%87%E5%85%A7%E5%AE%B9%E7%9A%84%E5%85%A9%E7%A8%AE%E6%96%B9%E5%BC%8F\" >\u8655\u7406\u91cd\u8907\u5167\u5bb9\u7684\u5169\u7a2e\u65b9\u5f0f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/#2020_%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83\" >2020 \u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B7%BA%E8%AB%87SEO%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E7%9A%84%E5%83%B9%E5%80%BC\"><\/span><span style=\"font-weight: 400;\">\u6dfa\u8ac7SEO\u5167\u5bb9\u884c\u92b7\u7684\u50f9\u503c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u884c\u92b7\u53ef\u5c07\u54c1\u724c\u7684\u670d\u52d9\u3001\u7522\u54c1\u3001\u5f62\u8c61\u50b3\u9054\u7d66\u6f5b\u5728\u5ba2\u6236 (Leads)\uff0c\u5efa\u7acb\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u95dc\u4fc2\u3001\u589e\u52a0\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u9032\u800c\u63d0\u5347\u8f49\u63db (Conversions)\u3002\u800c\u6578\u4f4d\u6642\u4ee3\u7684\u4f86\u81e8\uff0c\u4e0d\u8ad6\u54ea\u7a2e\u884c\u92b7\u7684\u7b56\u7565\uff0c\u300c\u5167\u5bb9\u300d\u90fd\u53c3\u8207\u4e86\u5176\u4e2d\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7 (Social Media Marketing)<\/strong>\uff1a\u5728\u57f7\u884c\u793e\u7fa4\u5a92\u9ad4\u7b56\u7565\u4e4b\u524d\uff0c\u9700\u8981\u5148\u64b0\u5beb\u76f8\u95dc\u7684\u8cbc\u6587\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO)<\/strong>\uff1aGoogle\u641c\u5c0b\u5f15\u64ce\u662f\u4ee5\u4f7f\u7528\u8005\u70ba\u5c0e\u5411\uff0c\u5e0c\u671b\u7db2\u7ad9\u5167\u5bb9\u7b26\u5408\u4f7f\u7528\u8005\u9700\u6c42\u4e14\u7db2\u7ad9\u5167\u5bb9\u6709\u6301\u7e8c\u6027\u7684\u66f4\u65b0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>PPC (Pay per Click)<\/strong>\uff1aPPC \u5ee3\u544a\u7684\u904b\u884c\u4e5f\u9700\u8981\u6709\u7db2\u7ad9\u5167\u5bb9\u5728\u80cc\u5f8c\u652f\u6490<\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">SEO \u8ddf\u5167\u5bb9\u884c\u92b7\u5176\u5be6\u662f\u5169\u4ef6\u4e0d\u540c\u7684\u4e8b\uff0c\u4f46\u4ed6\u5011\u53ef\u4ee5\u6709\u5f88\u5927\u7684\u4ea4\u96c6\uff0cSEO \u662f\u5c07\u9700\u6c42\u5217\u51fa\u4f86 (\u4e3b\u8981\u76ee\u6a19\u95dc\u9375\u5b57\u3001\u9577\u5c3e\u95dc\u9375\u5b57\u3001\u4e0d\u540c\u985e\u578b\u7684\u6587\u7ae0\u7b49)\uff0c\u800c\u5167\u5bb9\u884c\u92b7\u5247\u662f\u4f86\u6eff\u8db3 SEO \u6240\u5217\u51fa\u4f86\u7684\u9700\u6c42\u3002SEO \u9700\u8981\u6587\u7ae0\u5167\u5bb9\uff0c\u800c\u5167\u5bb9\u884c\u92b7\u5c31\u662f\u6587\u7ae0\u5167\u5bb9\u3002<\/span><span style=\"font-weight: 400;\"><strong>SEO \u5167\u5bb9\u884c\u92b7\u7684\u50f9\u503c\u5247\u662f\u900f\u904e SEO \u5c07\u7db2\u7ad9\u7684\u6587\u7ae0\u5167\u5bb9 (\u5305\u542b\u7522\u54c1\u9801\u9762\u3001\u90e8\u843d\u683c\u6587\u7ae0\u3001\u65b0\u805e\u5167\u5bb9\u7b49) \u505a\u512a\u5316\u5f8c\uff0c\u9664\u4e86\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u4f86\u81ea\u641c\u5c0b\u5f15\u64ce\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u66f4\u80fd\u5920\u628a\u6709\u50f9\u503c\u7684\u5167\u5bb9\u63d0\u4f9b\u7d66\u4f7f\u7528\u8005<\/strong>\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u66f4\u591a SEO \u5982\u4f55\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/content-marketing-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u8b93\u66f4\u591a\u6f5b\u5728\u9867\u5ba2\u770b\u898b\u4f60\u3001\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u8207\u71df\u6536<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%87%E7%AB%A0%E5%AF%AB%E8%B6%8A%E5%A4%9A%E5%AD%97%E5%B0%8D_SEO_%E5%B9%AB%E5%8A%A9%E8%B6%8A%E5%A4%A7%E5%97%8E%EF%BC%9F%E5%AD%97%E6%95%B8%E8%B7%9FSEO%E6%8E%92%E5%90%8D%E7%9A%84%E9%97%9C%E4%BF%82\"><\/span><span style=\"font-weight: 400;\">\u6587\u7ae0\u5beb\u8d8a\u591a\u5b57\u5c0d SEO \u5e6b\u52a9\u8d8a\u5927\u55ce\uff1f\u5b57\u6578\u8ddfSEO\u6392\u540d\u7684\u95dc\u4fc2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6709\u8a31\u591a\u6587\u7ae0\u90fd\u63d0\u5230\uff1a\u6587\u7ae0\u5b57\u6578\u6108\u591a\uff0c\u5c0dSEO\u6108\u6709\u5e6b\u52a9\uff0c\u7136\u800c\u771f\u7684\u662f\u9019\u6a23\u55ce\uff1f<br \/>\n<span style=\"font-weight: 400;\">\u5176\u5be6\u4e26\u4e0d\u7136\u3002\u96d6\u7136\u5b57\u6578\u8d8a\u591a\u7684\u6587\u7ae0\u53ef\u4ee5\u66f4\u591a\u6709\u6a5f\u6703\u53bb\u7af6\u722d\u95dc\u9375\u5b57\u6392\u540d\uff0c\u4f46 John Mueller \u8aaa\u660e\u4e86\u7db2\u7ad9\u7684\u5b57\u6578\u4e26\u4e0d\u6703\u5e6b\u52a9\u63d0\u5347\u6392\u540d\uff0c\u4e5f\u4e0d\u662f\u5f71\u97ff Google \u6392\u540d\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u904e\u591a\u7684\u6587\u7ae0\u5b57\u6578\u53cd\u800c\u53ef\u80fd\u6703\u5f71\u97ff\u539f\u5148\u8a2d\u5b9a\u597d\u60f3\u50b3\u9054\u7684\u6587\u7ae0\u5167\u5bb9\u3002<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Having the same word-count as a top-ranking article isn&#8217;t going to make your pages rank first, just like having a bunch of USB chargers isn&#8217;t going to get you to the moon. But, I&#8217;m still tempted to buy some of those USB chargers&#8230;<a href=\"https:\/\/t.co\/TIuJHwHufn\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/t.co\/TIuJHwHufn<\/a><\/p>\n<p>\u2014 ? John ? (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1226247665563758592?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">February 8, 2020<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u7db2\u7ad9\u6587\u7ae0\u5167\u5bb9\u7684\u672c\u8eab\u662f\u7528\u4f86\u63d0\u4f9b\u8cc7\u8a0a\u7d66\u8b80\u8005\uff0c\u6240\u4ee5\u6bcf\u500b\u7db2\u7ad9\u8a72\u6709\u591a\u5c11\u6587\u7ae0\uff0c\u6839\u64da\u4e0d\u540c\u7522\u696d\u662f\u6709\u6240\u4e0d\u540c\u7684\uff0c\u800c Google \u5728\u610f\u7684\u662f\u6587\u7ae0\u5167\u5bb9\u8ddf\u4f7f\u7528\u8005\u7684\u76f8\u95dc\u6027\u3002\u5982\u679c\u53ea\u662f\u70ba\u4e86\u5beb\u6587\u7ae0\u800c\u5beb\u6587\u7ae0 (Light Content or Useless Content)\uff0c\u53ea\u6703\u6d6a\u8cbb Google \u7684\u722c\u53d6\u9810\u7b97\u8ddf\u516c\u53f8\u7684\u8cc7\u6e90\uff0c\u56e0\u70ba\u55ae\u7d14\u7684\u5beb\u6587\u7ae0\u8ddf\u66f4\u65b0\u6587\u7ae0\uff0c\u6587\u7ae0\u5167\u5bb9\u537b\u6c92\u6709\u5e36\u7d66\u4f7f\u7528\u8005\u50f9\u503c\u7684\u8a71\uff0c\u5c0d\u65bc\u7db2\u7ad9\u7684\u641c\u5c0b\u8868\u73fe (Search Performance) \u8ddf\u6392\u540d\u662f\u6c92\u6709\u76f4\u63a5\u5e6b\u52a9\u7684\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Note: Light Content\uff1a\u5167\u5bb9\u4e00\u76f4\u91cd\u8907\u6216\u5167\u5bb9\u5f88\u5c11\u7684\u6587\u7ae0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%87%E7%AB%A0%E5%85%A7%E5%AE%B9%E5%B0%8DSEO%E6%8E%92%E5%90%8D%E5%BD%B1%E9%9F%BF\"><\/span><span style=\"font-weight: 400;\">\u6587\u7ae0\u5167\u5bb9\u5c0dSEO\u6392\u540d\u5f71\u97ff<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f4e\u54c1\u8cea\u7684\u6587\u7ae0\u5c0d\u65bc\u6392\u540d\u662f\u6c92\u6709\u5e6b\u52a9\u7684\uff0c\u4f46\u4ec0\u9ebc\u662f\u9ad8\u54c1\u8cea\u7684\u6587\u7ae0\u5462\uff1f<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6839\u64da<\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en#3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">\u8aaa\u6cd5\uff0c\u9019\u908a\u6574\u7406\u4e86\u5169\u5927\u91cd\u9ede\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6587\u7ae0\u5167\u5bb9\u8981\u7b26\u5408\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u7684\u3001\u53ef\u4ee5\u89e3\u6c7a\u4f7f\u7528\u8005\u7684\u554f\u984c\uff0c\u800c\u4e0d\u53ea\u662f\u70ba\u4e86\u8b93\u641c\u5c0b\u5f15\u64ce\u8b80\u53d6\u3001\u7af6\u722d\u7db2\u7ad9\u6392\u540d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u6587\u7ae0\u5167\u5bb9\u91cd\u9ede\u9700\u6709\u7368\u7279\u6027\u3001\u53ef\u4ee5\u63d0\u4f9b\u50f9\u503c\u7d66\u4f7f\u7528\u8005 (get linked and shared)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5beb\u4e00\u7bc7\u597d\u7684\u6587\u7ae0\u5167\u5bb9\u6709\u6a5f\u6703\u5e6b\u52a9\u54c1\u724c\u589e\u52a0\u8a2a\u5ba2\u6578 (Visitors)\u3001\u964d\u4f4e\u8df3\u51fa\u7387 (Bounce Rates)\u3001\u63d0\u9ad8\u8f49\u63db (Conversions)\uff0cSEO \u53ef\u4ee5\u5e6b\u52a9\u597d\u7684\u6587\u7ae0\u66f4\u6e96\u78ba\u3001\u6709\u6548\u7387\u7684\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%A6%E5%90%88_SEO_%E6%96%87%E7%AB%A0%E7%9A%84%E5%85%A7%E5%AE%B9%E6%9E%B6%E6%A7%8B\"><\/span><span style=\"font-weight: 400;\">\u7b26\u5408 SEO \u6587\u7ae0\u7684\u5167\u5bb9\u67b6\u69cb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">\u9069\u7576\u4f7f\u7528 H \u6a19\u7c64\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5feb\u901f\u4e86\u89e3\u6587\u7ae0\u67b6\u69cb<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7b26\u5408 SEO \u6587\u7ae0\u5167\u5bb9\u67b6\u69cb\u9700\u8981\u5305\u542b\u6578\u500b\u6587\u5b57\u6a19\u7c64 (H1 &#8211; H6)\uff0cH \u6a19\u7c64\u6578\u5b57\u8d8a\u5c0f\uff0c\u8868\u793a\u9019\u500b\u6a19\u984c\u7684\u91cd\u8981\u6027\u8d8a\u9ad8\uff0cH1 \u6a19\u7c64\u53ef\u4ee5\u7528\u5728\u6587\u7ae0\u7684\u5927\u6a19\u984c\u4e0a\uff0cH2 \u53ef\u7528\u5728\u6bcf\u500b\u6bb5\u843d\u7684\u6b21\u8981\u6a19\u984c\uff0cH3 \u5247\u9069\u5408\u6bb5\u843d\u5167\u7684\u5c0f\u6a19\u984c\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u66f4\u591aSEO\u6587\u6848\u64b0\u5beb\u6280\u5de7\u8ddf\u67b6\u69cb\u53ef\u4ee5\u53c3\u8003\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-writing-tips\/\"><span style=\"font-weight: 400;\">SEO\u6587\u6848\u64b0\u5beb\u4e09\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97| awoo<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%90%86%E6%83%B3%E7%9A%84SEO%E6%96%87%E7%AB%A0%E5%85%A7%E5%AE%B9%E9%95%B7%E5%BA%A6\"><\/span><span style=\"font-weight: 400;\">\u7406\u60f3\u7684SEO\u6587\u7ae0\u5167\u5bb9\u9577\u5ea6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">100 \u5b57\u30012000 \u5b57\uff0c\u53ea\u8981\u7b26\u5408\u4f7f\u7528\u8005\u610f\u5716\u7684\u90fd\u662f\u597d\u6587\u7ae0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u524d\u9762\u63d0\u904e\u6587\u5b57\u7684\u6578\u91cf\u4e26\u4e0d\u662f\u5f71\u97ff Google \u6392\u540d\u56e0\u7d20\u4e4b\u4e00\uff0c\u5982\u679c\u53ef\u4ee5 100 \u5b57\u3001200 \u5b57\u5c31\u53ef\u4ee5\u50b3\u5230\u4f7f\u7528\u8005\u60f3\u77e5\u9053\u7684\u8cc7\u8a0a\uff0c\u90a3\u5c31\u662f\u4e00\u500b\u597d\u7684\u5167\u5bb9\uff0c\u5982\u679c\u9700\u8981\u5230 2000 \u5b57\uff0c\u7576\u7136\u4e5f\u6c92\u6709\u554f\u984c\uff0c\u91cd\u9ede\u662f\u9019\u7bc7\u6587\u7ae0\u5167\u5bb9\u60f3\u8981\u50b3\u9054\u7d66\u4f7f\u7528\u8005\u7684\u610f\u5716\u662f\u4ec0\u9ebc\u3002<\/span><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u540c\u6a23\u7684\u4e3b\u984c\u6216\u540c\u6a23\u4e00\u500b\u60f3\u8981\u7af6\u722d\u6392\u540d\u7684\u95dc\u9375\u5b57\uff0c\u4f60\u5beb\u4e86\u5927\u7d04 500 \u5b57\u7684\u6587\u7ae0\u7d66\u7279\u5b9a\u7684\u4e3b\u984c\uff0c\u4f46\u767c\u73fe\u7af6\u722d\u5c0d\u624b\u540c\u6a23\u7684\u4e3b\u984c\u537b\u5beb\u4e864000 \u5b57\uff0c\u800c\u7af6\u722d\u5c0d\u624b\u7684\u6392\u540d\u6bd4\u8f03\u9ad8\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9019\u6a23\u7684\u60c5\u6cc1\u4e0b\uff0c\u4f60\u6703\u8a8d\u70ba\u81ea\u5df1\u9700\u8981\u64b0\u5beb\u66f4\u9577\u7684\u6587\u7ae0\u4f86\u7af6\u722d\u6392\u540d\u55ce\uff1f<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7b54\u6848\u662f\uff1a\u4e0d\u4e00\u5b9a\uff0c\u518d\u8aaa\u4e00\u6b21\uff01Google \u5f37\u8abf\u7684\u662f\u300c\u89e3\u6c7a\u4f7f\u7528\u8005\u9700\u6c42\u3001\u7d66\u4e88\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u300d\uff0c\u96d6\u7136\u6587\u5b57\u6578\u91cf\u8f03\u591a\u7684\u6587\u7ae0\u53ef\u80fd\u6bd4\u8f03\u5bb9\u6613\u6db5\u84cb\u5230\u67d0\u4e9b\u4f7f\u7528\u8005\u7684\u9700\u6c42\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u5982\u679c\u91cd\u65b0\u5be9\u8996 4000 \u5b57\u7684\u6587\u7ae0\u5167\u5bb9\u5f8c\uff0c\u8aaa\u4e0d\u5b9a\u53ef\u4ee5\u7528\u7c21\u77ed\u7684 500 \u5b57\u5c31\u53ef\u4ee5\u6eff\u8db3\u4f7f\u7528\u8005\u7684\u610f\u5716\u4e86\uff01<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5176\u5be6\uff0c\u6587\u7ae0\u5b57\u6578\u4e26\u6c92\u6709\u771f\u7684\u8aaa\u8981\u5beb\u591a\u5c11\u6703\u6bd4\u8f03\u597d\uff0c\u4f46\u7576\u4f60\u5beb\u8d8a\u591a\u8d8a\u80fd\u5e6b\u52a9\u5230\u53d7\u773e\u56de\u7b54\u4e0d\u540c\u7684\u554f\u984c\u6642\uff0c\u6216\u8a31\u5c0d\u6392\u540d\u4f86\u8aaa\u4e5f\u6703\u66f4\u6709\u5e6b\u52a9\u3002\u56e0\u6b64\uff0c\u4ee5\u6587\u7ae0\u5167\u5bb9\u800c\u8a00\u300c\u89e3\u6c7a\u4f7f\u7528\u8005\u9700\u6c42\u3001\u7d66\u4e88\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u300d\u6703\u6bd4\u63a2\u8a0e\u6587\u7ae0\u5b57\u6578\u66f4\u5177\u6709\u610f\u7fa9\u3002<\/span><span style=\"font-weight: 400;\">\u800c\u7db2\u7ad9\u6587\u7ae0\u7d2f\u7a4d\u4e00\u5b9a\u6578\u91cf\u5f8c\uff0c\u53ef\u80fd\u6703\u51fa\u73fe\u5167\u5bb9\u91cd\u8907\u7684\u554f\u984c\uff0c\u4ee5\u4e0b\u4f86\u8ac7\u8ac7\u91cd\u8907\u5167\u5bb9\u5c0d\u7db2\u7ad9\u7684\u5f71\u97ff\uff0c\u4ee5\u53ca\u91cd\u8907\u5167\u5bb9\u8a72\u5982\u4f55\u89e3\u6c7a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E7%AB%99%E5%85%A7%E5%AE%B9%E9%87%8D%E8%A4%87%E5%B0%8D%E7%B6%B2%E7%AB%99SEO%E5%BD%B1%E9%9F%BF\"><\/span><span style=\"font-weight: 400;\">\u7db2\u7ad9\u5167\u5bb9\u91cd\u8907\u5c0d\u7db2\u7ad9SEO\u5f71\u97ff<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u88ab Google \u5224\u65b7\u6709\u91cd\u8907\u5167\u5bb9\u5b58\u5728\u6642\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u5230\u641c\u5c0b\u6392\u540d\u3001\u6d88\u8017\u9801\u9762\u7684\u722c\u53d6\u9810\u7b97\uff0c\u592a\u591a\u7684\u76f8\u540c\u9801\u9762\u6709\u91cd\u8907\u5167\u5bb9\u4e5f\u6703\u5c07\u9801\u9762\u7684\u6b0a\u91cd\u5206\u6563\u6389\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_%E5%A6%82%E4%BD%95%E8%A9%95%E6%96%B7%E9%87%8D%E8%A4%87%E5%85%A7%E5%AE%B9\"><\/span><span style=\"font-weight: 400;\">Google \u5982\u4f55\u8a55\u65b7\u91cd\u8907\u5167\u5bb9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google \u6703\u50cf\u6307\u7d0b\u8fa8\u8b58\u4e00\u6a23\uff0c\u7528\u4e0d\u540c\u7684\u6307\u6a19\u53bb\u6bd4\u5c0d\u76f8\u4f3c\u7684\u6587\u7ae0\u9801\u9762\u3001\u53bb\u5224\u65b7\u76f8\u4f3c\u7684\u7a0b\u5ea6\u5230\u54ea\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u6709\u4e00\u500b\u7522\u54c1\u5728\u5fb7\u570b\u3001\u745e\u58eb\u3001\u6fb3\u6d32\u7684\u9801\u9762\u5167\u5bb9\u53ea\u6709\u50f9\u683c\u3001\u8ca8\u5e63\u4e0a\u7684\u4e0d\u540c\uff0c\u800c\u7522\u54c1\u7684\u63cf\u8ff0\u90fd\u662f\u76f8\u540c\u7684\uff0c\u90a3\u9ebc\u5728 Google \u641c\u5c0b\u5f15\u64ce\u4e0a\uff0c\u6703\u88ab\u5224\u65b7\u70ba\u91cd\u8907\u7684\u5167\u5bb9\u3002\u800c\u9019\u6a23\u554f\u984c\u7684\u89e3\u6c7a\u65b9\u5f0f\u53ef\u4ee5\u900f\u904e hreflang \u4f86\u6539\u5584\uff0cGoogle \u6703\u6839\u64da\u4f7f\u7528\u8005\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u900f\u904e hreflang \u6a19\u7c64\u53bb\u7d66\u4f7f\u7528\u8005\u6b63\u78ba\u8a9e\u8a00\u7684\u76f8\u5c0d\u61c9\u7684\u9801\u9762\u7248\u672c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%99%95%E7%90%86%E9%87%8D%E8%A4%87%E5%85%A7%E5%AE%B9%E7%9A%84%E5%85%A9%E7%A8%AE%E6%96%B9%E5%BC%8F\"><\/span><span style=\"font-weight: 400;\">\u8655\u7406\u91cd\u8907\u5167\u5bb9\u7684\u5169\u7a2e\u65b9\u5f0f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">\u900f\u904e 301 \u8f49\u5740<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u76f8\u4f3c\u7684\u6587\u7ae0\u5206\u5225\u5728\u4e0d\u540c\u7684\u7db2\u5740\uff0c\u9019\u6a23\u76f8\u4f3c\u6587\u7ae0\u7684\u9801\u9762\u6b0a\u91cd\u6703\u88ab\u5206\u6563\uff0c\u5efa\u8b70\u53ef\u4ee5\u900f\u904e\u53ef\u4ee5\u50b3\u905e\u6b0a\u91cd\u7684 301 \u8f49\u5740\u628a\u76f8\u4f3c\u7684\u6587\u7ae0 (\u9801\u9762) \u7684\u6b0a\u91cd\u96c6\u4e2d\u5230\u540c\u4e00\u500b\u7684\u9801\u9762\u4e0a\uff0c\u53ef\u4ee5\u5e6b\u52a9\u641c\u5c0b\u6392\u540d\u7684\u7af6\u722d\uff0c\u4f46\u8981\u8a18\u5f97\u88ab\u8f49\u5740\u7684\u7db2\u9801\u4f7f\u7528\u8005\u5c31\u770b\u4e0d\u5230\u539f\u672c\u7684\u5167\u5bb9\u4e86\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/301-302-redirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">301\/302\u8f49\u5740\u5982\u4f55\u5f71\u97ff\u7db2\u7ad9SEO\uff1f\u4e09\u5927\u8981\u9ede\u8b93\u4f60\u505a\u597d\u7db2\u7ad9SEO | awoo<\/span><\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f7f\u7528 Canonical \u5c6c\u6027<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u500b\u91cd\u8907\u5167\u5bb9\u7684\u8655\u7406\u65b9\u5f0f\u53ef\u4ee5\u900f\u904e\u5728\u91cd\u8907\u5167\u5bb9\u7684\u7a0b\u5f0f\u78bc\u4e2d\u52a0\u5165canonical\u5c6c\u6027\uff0c\u6307\u5411\u6a19\u6e96\u7684\u9801\u9762\uff0c\u5982\u6b64\u4e00\u4f86\u5c31\u53ef\u4ee5\u6e05\u695a\u7684\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u5169\u500b\u91cd\u8907\u5167\u5bb9\u9801\u9762\u4e4b\u9593\u7684\u95dc\u4fc2\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/duplicate-content-influence\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u91cd\u8907\u5167\u5bb9\u6703\u5f71\u97ffSEO\u6392\u540d\u55ce\uff1f\u907f\u514dSEO\u6392\u540d\u5206\u6563\u7684\u300c\u91cd\u8907\u5167\u5bb9\u300d\u91cd\u9ede\u6574\u7406<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8a9e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google \u5df2\u7d93\u63d0\u9192\u904e\uff0c\u6587\u7ae0\u5b57\u6578\u4e26\u975e\u5f71\u97ff\u7db2\u7ad9\u6392\u540d\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c\u5728\u5167\u5bb9\u70ba\u738b\u7684\u6642\u4ee3\u88e1\uff0c\u64b0\u5beb\u6709\u50f9\u503c\u3001\u597d\u7684\u6587\u7ae0\u5167\u5bb9\u5df2\u7d93\u662f\u5fc5\u9808\u7684\u4e8b\u5be6\uff0c\u597d\u7684\u6587\u7ae0\u900f\u904eSEO\u7684\u52a0\u6210\uff0c\u597d\u7684\u7db2\u7ad9\u6392\u540d\u6703\u81ea\u7136\u751f\u6210\u3002<\/span><span style=\"font-weight: 400;\">\u7d50\u8ad6\u5c31\u662f\uff0c\u4e00\u7bc7\u597d\u7684\u6587\u7ae0\uff0c\u662f\u53ef\u4ee5\u89e3\u6c7a\u4f7f\u7528\u8005\u7684\u9700\u6c42\u3001\u7b26\u5408\u4f7f\u7528\u8005\u610f\u5716\uff0c\u8b93\u4f7f\u7528\u8005\u5f97\u5230\u81ea\u5df1\u8a8d\u70ba\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\uff01\u82e5\u6709\u4efb\u4f55 SEO \u7684\u554f\u984c\uff0c\u6b61\u8fce\u4f86\u627e <a href=\"https:\/\/www.awoo.com.tw\/consulting_inquiry\/\" target=\"_blank\" rel=\"noopener noreferrer\">awoo \u8aee\u8a62<\/a>\uff01<\/span><\/p>\n<p>&#8211;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2020_%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83\"><\/span>2020 \u6210\u9577\u99ed\u5ba2\u5e74\u6703<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7b2c\u4e94\u5c46<a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6210\u9577\u99ed\u5ba2\u5e74\u6703<\/a>\u5373\u5c07\u5230\u4f86\uff01\u3010\u5f8c\u75ab\u60c5\uff1a\u88c2\u8b8a\u00a0 \u00a0\u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e \u00d7 \u6d41\u91cf\u518d\u9020\u3011<br \/>\n<em>\u5f8c\u75ab\u60c5\u6642\u4ee3\u4e0b\uff0c\u4f01\u696d\u9081\u5411\u6578\u4f4d\u8f49\u578b\uff0c\u9032\u5165 OMO \u7dda\u4e0a\u7dda\u4e0b\u6574\u5408\uff0c\u96a8\u8457 AI MarTech \u7684\u767c\u5c55\uff0c\u5e36\u52d5\u96fb\u5546\u696d\u8005\u696d\u7e3e\u7684\u53e6\u4e00\u6ce2\u589e\u9577\u3002\u6b64\u5916\uff0c\u5167\u5bb9\u884c\u92b7\u7684\u5448\u73fe\u65b9\u5f0f\u66f4\u52a0\u591a\u5143\uff0c\u76f4\u64ad\u8207 Podcast \u5275\u9020\u9ad8\u9ecf\u8457\u5ea6\uff0c\u7ffb\u8f49\u300c\u50b3\u7d71\u5e02\u5834\u53eb\u8ce3\u300d\u642d\u914d\u5f71\u97f3\u793e\u7fa4\uff0c\u4e5f\u6210\u70ba\u53e6\u4e00\u6ce2\u5438\u775b\u6d41\u91cf\u3002\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u8d70\u5411\u66f4\u7834\u788e\u7684\u8def\u4e0a\uff0c\u6211\u5011\u7684\u4e0b\u4e00\u6b65\u662f\u4ec0\u9ebc\uff1f<\/em><br \/>\n\u7121\u8ad6\u4f60\u662f\u96f6\u552e\uff0f\u96fb\u5546\u884c\u92b7\u4eba\u3001\u54c1\u724c\u4eba\u3001\u7522\u54c1\u4eba\u3001\u6216\u60f3\u8981\u4e86\u89e3\u76f8\u95dc\u7522\u696d\u767c\u5c55\u8da8\u52e2\u7684\u65b0\u5925\u4f34\uff0c\u5343\u842c\u5225\u932f\u904e\u9019\u5834\u77e5\u8b58\u7d2f\u7a4d\u8207\u908a\u754c\u7a81\u7834\u7684\u5e74\u5ea6\u76db\u6703\uff01<br \/>\n\u65e5\u671f \ufe332020 \/ 12 \/ 01 (\u4e8c)<br \/>\n\u6642\u9593 \ufe3309\uff1a00 \u2013 18\uff1a30 (08\uff1a30 \u958b\u653e\u5831\u5230)<br \/>\n\u5834\u5730 \ufe33\u4e2d\u6cb9\u570b\u5149\u6703\u8b70\u5ef3 (\u53f0\u5317\u5e02\u4fe1\u7fa9\u5340\u677e\u4ec1\u8def3\u865f)<br \/>\n<strong><a href=\"https:\/\/bit.ly\/2020-GHST\">\u7acb\u5373\u5831\u540d<\/a><\/strong><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-25187 size-large\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/FB_1200x628-1-1024x536.jpg\" alt=\"\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020 \" width=\"800\" height=\"419\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u512a\u5316\u7db2\u7ad9\u6587\u7ae0\u6392\u540d\u5c11\u4e0d\u4e86 SEO \u8207\u5167\u5bb9\u884c\u92b7\uff0c\u70ba\u4ec0\u9ebc\u5728\u7db2\u8def\u4e16\u754c\u88e1\u9019\u5169\u9805\u56e0\u7d20\u5982\u6b64\u91cd\u8981\u5462\uff1f\u4eca\u5929\u5c31\u8981\u4f86\u8ac7\u8ac7 SEO \u5167 [&hellip;]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,38],"tags":[],"class_list":["post-24851","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-beginner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7db2\u7ad9\u5167\u5bb9\u512a\u5316\u8207\u6587\u7ae0\u5b57\u6578\u6709\u95dc\u55ce\uff1f\u4f86\u8ac7\u5167\u5bb9\u884c\u92b7\u8207SEO\u5982\u4f55\u5e6b\u52a9\u7db2\u7ad9\u6392\u540d - awoo<\/title>\n<meta name=\"description\" content=\"\u5927\u5bb6\u90fd\u77e5\u9053SEO\u5167\u5bb9\u884c\u92b7\u7684\u76f8\u4e92\u6276\u6301\u53ef\u4ee5\u5e6b\u52a9\u63d0\u5347\u7db2\u7ad9\u6392\u540d\uff0c\u90a3\u7db2\u7ad9\u5167\u5bb9\u512a\u5316\u8207\u6587\u7ae0\u5b57\u6578\u5230\u5e95\u6709\u4ec0\u9ebc\u95dc\u4fc2\u5462\uff1f\u4f86\u807dawoo\u600e\u9ebc\u8aaa\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-seo-content-marketing-improve-page-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7db2\u7ad9\u5167\u5bb9\u512a\u5316\u8207\u6587\u7ae0\u5b57\u6578\u6709\u95dc\u55ce\uff1f\u4f86\u8ac7\u5167\u5bb9\u884c\u92b7\u8207SEO\u5982\u4f55\u5e6b\u52a9\u7db2\u7ad9\u6392\u540d - awoo\" \/>\n<meta property=\"og:description\" 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