{"id":24922,"date":"2020-12-01T09:00:10","date_gmt":"2020-12-01T01:00:10","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=24922"},"modified":"2025-07-09T14:36:35","modified_gmt":"2025-07-09T06:36:35","slug":"how-to-set-up-seo-kpi","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/","title":{"rendered":"\u7db2\u7ad9SEO\u8a72\u5982\u4f55\u8861\u91cf\u6210\u6548\uff1f\u56db\u500b\u4f60\u5fc5\u9808\u77e5\u9053\u7684\u7db2\u7ad9KPI"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53c8\u5230\u4e86\u5e74\u5e95\uff0c\u56de\u9867\u904e\u53bb\u4e00\u5e74\u884c\u92b7\u6210\u6548\u7684\u6642\u9593\uff0c\u4f60\u4e5f\u66fe\u7d93\u56f0\u60d1\u5728\u505a\u4e86\u7db2\u7ad9 SEO \u5f8c\uff0c\u8981\u5982\u4f55\u8a55\u4f30 SEO \u7684\u6210\u6548\u55ce\uff1f\u8a72\u9078\u64c7\u54ea\u4e9b\u6578\u64da\u6307\u6a19\u4f86\u8861\u91cf\u512a\u5316\u6548\u679c\uff1f<\/span><span style=\"font-weight: 400;\">\u4eca\u5929\u9019\u7bc7\u5e36\u5927\u5bb6\u7c21\u55ae\u8a8d\u8b58\u5728\u505a\u7db2\u7ad9 SEO \u6642\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u54ea\u4e9b\u6307\u6a19\u6578\u64da\u505a\u70ba KPI \uff0c<\/span><span style=\"font-weight: 400;\">\u6211\u5011\u900f\u904e\u9019\u4e9b KPI \u53ef\u4ee5\u770b\u5230\u54ea\u4e9b\u554f\u984c\uff0c\u53c8\u8a72\u5982\u4f55\u89e3\u6c7a\u9019\u4e9b\u554f\u984c\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#SEO_%E7%9A%84%E7%9B%AE%E7%9A%84%E6%98%AF%E4%BB%80%E9%BA%BC\" >SEO \u7684\u76ee\u7684\u662f\u4ec0\u9ebc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#%E5%9F%B7%E8%A1%8C%E7%B6%B2%E7%AB%99SEO%E6%99%82%EF%BC%8C%E4%BD%A0%E5%BF%85%E9%A0%88%E9%87%8D%E8%A6%96%E7%9A%84%E5%9B%9B%E5%80%8BKPI\" >\u57f7\u884c\u7db2\u7ad9SEO\u6642\uff0c\u4f60\u5fc5\u9808\u91cd\u8996\u7684\u56db\u500bKPI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#1_%E5%85%A7%E5%AE%B9%E6%95%B8%E9%87%8F\" >1. \u5167\u5bb9\u6578\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#2_%E9%97%9C%E9%8D%B5%E5%AD%97%E6%8E%92%E5%90%8D_%E6%B5%81%E9%87%8F\" >2. \u95dc\u9375\u5b57\u6392\u540d&amp;\u6d41\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#3_%E9%97%9C%E9%8D%B5%E5%AD%97%E6%9B%9D%E5%85%89\" >3. \u95dc\u9375\u5b57\u66dd\u5149<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#4_%E9%97%9C%E9%8D%B5%E5%AD%97%E9%BB%9E%E6%93%8A%E7%8E%87\" >4. \u95dc\u9375\u5b57\u9ede\u64ca\u7387<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-set-up-seo-kpi\/#SEO_KPI_%E6%87%89%E8%A9%B2%E8%88%87%E5%85%B6%E5%AE%83%E6%BC%8F%E6%96%97%E7%9A%84%E6%95%B8%E5%80%BC%E7%9B%B8%E7%B5%90%E5%90%88\" >SEO KPI \u61c9\u8a72\u8207\u5176\u5b83\u6f0f\u6597\u7684\u6578\u503c\u76f8\u7d50\u5408<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SEO_%E7%9A%84%E7%9B%AE%E7%9A%84%E6%98%AF%E4%BB%80%E9%BA%BC\"><\/span><span style=\"font-weight: 400;\">SEO \u7684\u76ee\u7684\u662f\u4ec0\u9ebc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u60f3\u5230 SEO \u4f60\u53ef\u80fd\u6700\u81ea\u7136\u7684\uff0c\u5c31\u662f\u60f3\u5230\u5f9e Google \u641c\u5c0b\u7684\u4eba\u3002\u4f7f\u7528\u8005\u53ef\u80fd\u9047\u5230\u67d0\u4e9b\u554f\u984c\u3001\u6216\u662f\u6709\u67d0\u985e\u9700\u6c42\u9700\u8981\u89e3\u6c7a\uff0c\u65bc\u662f\u4e4e\u5230\u4e86 Google \u9032\u884c\u641c\u5c0b\uff0c\u6bcf\u500b\u4eba\u4e5f\u4e00\u5b9a\u505a\u904e\u985e\u4f3c\u7684\u4e8b\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6240\u4ee5\u7b2c\u4e00\u6b65\uff0c\u5c07\u4f60\u641c\u5c0b\u7684\u76ee\u7684\u62c6\u89e3\uff0c\u4e26\u4e14\u5206\u985e\uff0c\u90a3\u600e\u9ebc\u505a\u5462\uff1f\u6709\u53c3\u8207\u904e\u884c\u92b7\u5c08\u6848\u7684\u4eba\uff0c\u4e00\u5b9a\u90fd\u807d\u904e\u4e00\u500b\u6771\u897f\uff0c\u53eb\u6d88\u8cbb\u8005\u6b77\u7a0b\uff0c\u4ed6\u53ef\u80fd\u662f\u4e00\u500b\u6f0f\u6597\u3001\u4e00\u500b\u968e\u6bb5\u5716\uff0c\u5982\u4e0b\u5716\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e0d\u540c\u7684\u7522\u696d\u3001\u4e0d\u540c\u7684\u5546\u696d\u6a21\u5f0f\u3001B2B\u3001B2C \u7b49\u7b49\u4f7f\u7528\u8005\u8cfc\u8cb7\u6a21\u578b\u4e00\u5b9a\u6703\u4e0d\u540c\uff1b\u4e00\u6b21\u6027\u8cfc\u8cb7\u3001\u9577\u671f\u5faa\u74b0\u8cfc\u8cb7\u3001\u6703\u4e0d\u6703\u63a8\u85a6\u7d66\u4f7f\u7528\u8005\u8cfc\u8cb7\uff0c\u5728\u6f0f\u6597\u5c3e\u7aef\u53c8\u53ef\u80fd\u518d\u5ef6\u4f38\u51fa\u4e0d\u540c\u7684\u8def\u5f91\u3002\u6240\u4ee5\u4e0d\u4e00\u5b9a\u662f\u7528\u6f0f\u6597\uff0c\u6709\u6642\u4f60\u6703\u9700\u8981\u7528\u8def\u5f91\u7684\u65b9\u5f0f\u770b\u5f85\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u7684\u54ea\u500b\u968e\u6bb5\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-24923 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/\u622a\u5716-2020-11-01-\u4e0b\u534810.59.52.png\" alt=\"\" width=\"940\" height=\"942\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1afreepik.com<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-24924 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/\u622a\u5716-2020-11-01-\u4e0b\u534811.01.06.png\" alt=\"\" width=\"1288\" height=\"844\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1afreepik.com<\/span><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">\u7576\u4f60\u6574\u7406\u51fa\u4f7f\u7528\u8005\u7684\u8def\u5f91\u6642\uff0c\u624d\u80fd\u63a5\u8457\u4f86\u770b\uff0cSEO \u5230\u5e95\u80fd\u5728\u5176\u4e2d\u767c\u63ee\u4f5c\u7528\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C%E7%B6%B2%E7%AB%99SEO%E6%99%82%EF%BC%8C%E4%BD%A0%E5%BF%85%E9%A0%88%E9%87%8D%E8%A6%96%E7%9A%84%E5%9B%9B%E5%80%8BKPI\"><\/span><span style=\"font-weight: 400;\">\u57f7\u884c\u7db2\u7ad9SEO\u6642\uff0c\u4f60\u5fc5\u9808\u91cd\u8996\u7684\u56db\u500bKPI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>\u76ee\u7684\u62c6\u89e3-&gt;\u5217\u51fa\u91cd\u8981\u56e0\u7d20-&gt;\u8a2d\u7acb SEO KPI<\/strong><\/span><br \/>\n<span style=\"font-weight: 400;\">\u6309\u7167\u6b64\u908f\u8f2f\u5efa\u7acb\u5c6c\u65bc\u81ea\u5df1\u7684 SEO KPI\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u908a\u5217\u9ede\u5e7e\u500b\u91cd\u8981\u7684 SEO KPI \u6307\u6a19\uff0c\u4f46\u9700\u8981\u6ce8\u610f\u7684\u9ede\u662f\uff0c\u6bcf\u9593\u7db2\u7ad9\u7684\u65b9\u5411\u90fd\u5927\u6709\u4e0d\u540c\uff0c\u4f01\u696d\u672c\u8eab\u9700\u8981\u518d\u91dd\u5c0d\u81ea\u8eab\u72c0\u6cc1\u8abf\u6574\u8a2d\u5b9a\u4e4b KPI\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E5%85%A7%E5%AE%B9%E6%95%B8%E9%87%8F\"><\/span><strong>1. \u5167\u5bb9\u6578\u91cf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e4d\u770b\u4e4b\u53ef\u80fd\u6703\u4e0d\u77e5\u9053\u70ba\u4ec0\u9ebc\u5167\u5bb9\u6578\u91cf\u600e\u9ebc\u6703\u662f SEO KPI\uff0c\u4e0d\u904e\u5167\u5bb9\u6578\u91cf\u78ba\u5be6\u662f\u5f71\u97ff SEO \u7684\u95dc\u9375\u4e4b\u4e00\uff0c\u4f01\u696d\u671f\u671b\u7db2\u7ad9\u81ea\u7136\u641c\u5c0b\u70ba\u516c\u53f8\u5e36\u4f86\u591a\u5927\u7684\u6d41\u91cf\uff0c\u5167\u5bb9\u6578\u91cf\u5c31\u6703\u662f\u4e00\u500b\u91cd\u8981\u7684\u7684 KPI\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4f46\u662f\u9700\u8981\u6ce8\u610f\u7684\u4e8b\uff0c\u4e26\u975e\u55ae\u7d14\u8ffd\u6c42\u7db2\u9801\u6578\u91cf\u5c31\u80fd\u70ba SEO \u6d41\u91cf\u5e36\u4f86\u9032\u6b65\uff0c<strong><span style=\"text-decoration: underline;\">\u5167\u5bb9\u7684\u8cea\u91cf\u8207\u6df1\u5ea6<\/span>\uff0c\u66f4\u662f\u6211\u5011\u9700\u8981\u95dc\u6ce8\u7684\u91cd\u9ede<\/strong>\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%97%9C%E9%8D%B5%E5%AD%97%E6%8E%92%E5%90%8D_%E6%B5%81%E9%87%8F\"><\/span><strong>2. \u95dc\u9375\u5b57\u6392\u540d&amp;\u6d41\u91cf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u6703\u70ba\u7db2\u7ad9\u53ca\u7522\u54c1\u8a2d\u5b9a\u95dc\u9375\u5b57\uff0c\u6240\u4ee5\u95dc\u9375\u5b57\u6392\u540d\u5c31\u6703\u662f\u4e00\u9805\u91cd\u8981\u7684 KPI \u6307\u6a19\uff0c\u901a\u5e38\u4e00\u9801\u512a\u8cea\u7684\u5167\u5bb9\uff0c\u53ef\u4ee5\u6709\u5e7e\u7d44\u4e3b\u8981\u95dc\u9375\u5b57\u52a0\u4e0a\u5e7e\u5341\u7d44\u7684\u5ef6\u4f38\u95dc\u9375\u5b57\u3002\u6240\u4ee5\u624d\u6703\u8aaa\u95dc\u6ce8\u6587\u7ae0\u54c1\u8cea\u66f4\u91cd\u65bc\u6587\u7ae0\u6578\u91cf\uff0c\u4f46\u662f\u5169\u8005\u537b\u90fd\u662f\u91cd\u8981\u7684 KPI\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6211\u5011\u53ef\u4ee5\u5f9e Google Search Console \u4e2d\u7684\u6210\u6548\u6b04\u4f4d\uff0c\u78ba\u8a8d\u95dc\u9375\u5b57\u6392\u540d\u7684\u9032\u6b65\u72c0\u6cc1\u5982\u4f55\uff0c\u4e5f\u80fd\u91dd\u5c0d\u55ae\u4e00\u9801\u9762\u67e5\u770b\u95dc\u9375\u5b57\u7684\u9032\u6b65\u72c0\u6cc1\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u8209\u500b\u4f8b\u5b50\uff0cawoo \u91dd\u5c0d \u300eSEO\u300f\u53ca\u76f8\u95dc\u5ef6\u4f38\u95dc\u9375\u5b57\u64b0\u5beb\u4e86\u4e00\u7bc7\u300c<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/technical-or-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u662f\u4ec0\u9ebc? SEO\u600e\u9ebc\u505a? SEO\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316\u5165\u9580\u6307\u5357<\/span><\/a>\u300d(<span style=\"font-weight: 400;\">\u9084\u6c92\u6709\u770b\u904e\u9019\u7bc7\u7684\u5925\u4f34\uff0c\u8acb\u8a18\u5f97\u4e00\u5b9a\u8981\u770b\u3002) \u95dc\u9375\u5b57\u6392\u540d\u3001\u9ede\u64ca\u3001\u5b57\u7d44\u7b49\u56e0\u7d20\uff0c\u5c31\u6703\u76f4\u63a5\u5f71\u97ff\u6d41\u91cf\u7684\u5927\u5c0f\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-24925 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/\u622a\u5716-2020-11-01-\u4e0b\u534811.02.40.png\" alt=\"\" width=\"1320\" height=\"566\" \/><br \/>\n<span style=\"font-weight: 400;\">\u6211\u5011\u53ef\u4ee5\u5f9e\u4e0a\u5716\u770b\u51fa\u9ede\u64ca\u7684\u8da8\u52e2\uff0c\u518d\u4f86\uff0c\u8981\u5f9e\u9019\u4e00\u9801\u7684\u95dc\u9375\u5b57\u7d44\u53bb\u627e\u6709\u6c92\u6709\u503c\u5f97\u512a\u5316\u4e4b\u8655\u3001<\/span><span style=\"font-weight: 400;\">\u8b93\u9019\u4e00\u9801\u7684\u5167\u5bb9\u512a\u5316\u81f3\u5b8c\u7f8e\uff0c\u9032\u4e00\u6b65\u9032\u884c\u512a\u5316\u5f8c\u5c31\u80fd\u5e36\u9032\u4e00\u5b9a\u7684\u6d41\u91cf\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-24926 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/\u622a\u5716-2020-11-01-\u4e0b\u534811.03.43.png\" alt=\"\" width=\"1320\" height=\"764\" \/><br \/>\n<span style=\"font-weight: 400;\">\u518d\u4f86\uff0c\u5c0b\u627e\u9ad8\u66dd\u5149\u4f4e\u6d41\u91cf\u7684\u95dc\u9375\u5b57\u505a\u512a\u5316\uff0c\u901a\u5e38<strong>\u66dd\u5149\u9ad8\u9ede\u64ca\u4f4e<\/strong>\u7684\u539f\u56e0\uff0c\u5f88\u6709\u53ef\u80fd\u662f\u6392\u540d\u4ecb\u65bc\u7b2c\u4e00\u9801\u5230\u7b2c\u4e8c\u9801\u4e4b\u9593\uff0c\u4f46\u662f\u8a72\u95dc\u9375\u5b57\u537b\u6709\u8f03\u9ad8\u7684\u641c\u5c0b\u91cf\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5176\u4e2d\u300cSEO \u884c\u92b7\u300d\u3001\u300cSEO \u95dc\u9375\u5b57\u300d\u3001\u300cSEO \u8edf\u9ad4\u300d\u5c31\u6703\u662f\u4e00\u5927\u512a\u5316\u65b9\u5411\uff0c\u4ed6\u5011\u672c\u8eab\u5c6c\u65bc\u9ad8\u66dd\u5149\uff0c\u9019\u4e9b\u95dc\u9375\u5b57\u8ddd\u96e2\u6436\u5230\u9ad8\u9ede\u64ca\u53ea\u5dee\u4e86\u4e00\u6b65\uff0c\u6240\u4ee5\u512a\u5148\u512a\u5316\u9801\u9762\u4e0a\u7684\u9019\u4e9b\u5167\u5bb9\u80fd\u5920\u5e6b\u52a9\u4f01\u696d\u9054\u5230 SEO KPI\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u90a3\u70ba\u751a\u9ebc\u4ed6\u5011\u6703\u5361\u5728\u4e00\u500b\u96e2\u597d\u6392\u540d\u53ea\u5dee\u4e00\u6b65\u7684\u8ddd\u96e2\u5462\uff0c\u6b64\u6642\u696d\u4e3b\u5c31\u8981\u91dd\u5c0d\u95dc\u9375\u5b57\uff0c\u53bb\u770b\u770b\u6211\u5011\u7db2\u9801\u5167\u5bb9\u4e2d\u662f\u5426\u91dd\u5c0d\u8a72\u95dc\u9375\u5b57\uff0c\u5c11\u4e86\u4f7f\u7528\u8005\u6240\u9700\u8981\u7684\u5167\u5bb9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u53ef\u540c\u6642\u5f9e<strong>\u7af6\u722d\u8005\u5c0d\u624b\u7684\u9801\u9762<\/strong>\u4e2d\u53bb\u67e5\u770b\uff0c\u7af6\u722d\u9801\u9762\u5230\u5e95\u662f\u54ea\u88e1\u505a\u7684\u597d\uff0c\u9032\u800c\u6a21\u4eff\u4e26\u4e14\u8d85\u8d8a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E9%97%9C%E9%8D%B5%E5%AD%97%E6%9B%9D%E5%85%89\"><\/span><strong>3. \u95dc\u9375\u5b57\u66dd\u5149<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u66dd\u5149\u96d6\u7136\u4e5f\u662f\u4e00\u9805 SEO KPI \u7684\u6307\u6a19\uff0c\u4f46\u5176\u91cd\u8981\u6027\u5176\u5be6\u4e0d\u4e00\u5b9a\u90a3\u9ebc\u9ad8\uff0c\u8207\u6587\u7ae0\u6578\u91cf\u4e00\u6a23\u5c6c\u65bc\u6b21\u8981\u6307\u6a19\uff0c\u4e0d\u904e\u4ecd\u8981\u8b1b\u8b1b\u95dc\u9375\u5b57\u66dd\u5149\u7684\u91cd\u8981\u4e4b\u8655\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u767c\u73fe\u6a5f\u6703\u5b57<\/strong>\uff1a\u50cf\u525b\u525b\u6240\u8b1b\uff0c\u6211\u5011\u6703\u67e5\u770b\u9ad8\u66dd\u5149\u91cf\u4f4e\u9ede\u64ca\u7684\u95dc\u9375\u5b57\uff0c\u5c31\u662f\u56e0\u70ba\u66dd\u5149\u9ad8\u5f80\u5f80\u4ee3\u8868\u5176\u641c\u5c0b\u91cf\u4e5f\u76f8\u5c0d\u9ad8\u3002\u4f46\u66dd\u5149\u4f4e\u4e0d\u4e00\u5b9a\u662f\u641c\u5c0b\u91cf\u4f4e\u5594\uff0c\u6709\u53ef\u80fd\u53ea\u662f\u56e0\u70ba\u4f60\u9801\u9762\u6392\u540d\u4e0d\u597d\u6240\u4ee5\u66dd\u5149\u91cf\u4f4e\u3002\u6240\u4ee5\u7576\u7db2\u9801 SEO \u505a\u4e86\u4e00\u9663\u5b50\u4e4b\u5f8c\uff0c\u5c31\u8981\u900f\u904e\u66dd\u5149\u770b\u770b\u81ea\u5df1\u662f\u4e0d\u662f\u6709\u6f0f\u6389\u7684\u95dc\u9375\u5b57\u53ca\u9801\u9762\u9700\u8981\u512a\u5316\u5594\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>\u9ad8\u66dd\u5149\u5047\u8c61<\/strong>\uff1a\u6709\u6642\u5019\u4f60\u5f9e Google Search Console \u770b\u5230\u7db2\u9801\u66dd\u5149\u8b8a\u9ad8\u6642\uff0c\u5148\u5225\u6025\u8457\u592a\u9ad8\u8208\uff0c\u5f88\u6709\u53ef\u80fd\u53ea\u662f\u9801\u9762\u525b\u597d\u6cbe\u4e0a\u5927\u95dc\u9375\u5b57\u7684\u908a\uff0c\u7d50\u679c\u66dd\u5149\u63d0\u9ad8\uff0c\u4f46\u662f\u5c0d\u7db2\u7ad9\u6d41\u91cf\u4e0d\u4e00\u5b9a\u6709\u5e6b\u52a9\u3002\u50cf\u662f\u4e4b\u524d\u5206\u6790\u67d0\u8de8\u5883\u96fb\u5546\u7db2\u7ad9\u6642\uff0c\u5c31\u767c\u73fe\u4ed6\u5011\u6709\u500b\u8d85\u9ad8\u66dd\u5149\u7684\u5b57\u662f\u300cpinterest\u300d\uff0c\u4f46\u53ef\u60dc\u7684\u662f\u9019\u500b\u5b57\u7684\u4f7f\u7528\u8005\u610f\u5716\u5927\u591a\u9084\u662f\u4ee5\u76f4\u63a5\u627e pinterset \u70ba\u4e3b\uff0c\u4e0d\u904e\u56e0\u70ba\u641c\u5c0b\u91cf\u9ad8\uff0c\u6240\u4ee5\u9084\u662f\u6703\u6709\u4e00\u4e9b\u6d41\u91cf\u900f\u904e\u9019\u500b\u5b57\u9032\u7ad9\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E9%97%9C%E9%8D%B5%E5%AD%97%E9%BB%9E%E6%93%8A%E7%8E%87\"><\/span><strong>4. \u95dc\u9375\u5b57\u9ede\u64ca\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9ede\u64ca\u7387\u5c0d\u65bc Google \u4f86\u8aaa\u90fd\u4e0d\u662f\u76f4\u63a5\u5f71\u97ff Google \u6392\u540d\u7684\u4e00\u90e8\u5206\uff0c\u4f46\u662f\u63db\u500b\u89d2\u5ea6\u60f3\uff0c\u5982\u679c\u4f60\u7684\u7db2\u9801\u96d6\u7136\u6709\u5728\u524d\u4e09\u540d\uff0c\u7d50\u679c\u9577\u671f\u800c\u8a00\u9ede\u64ca\u7387\u90fd\u662f\u9060\u4f4e\u65bc\u7b2c\u56db\u3001\u7b2c\u4e94\u540d\uff0c\u6392\u540d\u662f\u5426\u883b\u6709\u53ef\u80fd\u6703\u6709\u6ce2\u52d5\u7684\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u518d\u8005\uff0c\u6700\u7d42\u7684\u8f49\u63db\u3001\u8cfc\u55ae\u7b49\u884c\u70ba\uff0c\u4e5f\u90fd\u9700\u8981\u4f9d\u8cf4\u6700\u524d\u65b9\u7684\u6d41\u91cf\uff0c\u800c\u81ea\u7136\u641c\u5c0b\u4fbf\u662f\u5176\u4e2d\u4e00\u584a\u9802\u7aef\u6d41\u91cf\uff0c\u5982\u679c\u524d\u9762\u7684\u9ede\u64ca\u7387\u5c31\u4f4e\u4e86\uff0c\u5c0d\u65bc\u5f8c\u7e8c\u7684\u6f0f\u6597\u8f49\u63db\u5c31\u6703\u8d8a\u4f86\u8d8a\u4f4e\uff0c\u6240\u4ee5\u5982\u679c\u80fd\u5920\u63d0\u9ad8\u9ede\u64ca\u7387\u5c07\u6703\u5c0d\u5f8c\u7e8c\u6574\u9ad4\u6d41\u91cf\u6709\u597d\u7684\u5f71\u97ff\uff0c\u4e5f\u6709\u53ef\u80fd\uff0c\u5c0d\u65bc\u6392\u540d\u6709\u8457\u9593\u63a5\u7684\u5f71\u97ff\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_KPI_%E6%87%89%E8%A9%B2%E8%88%87%E5%85%B6%E5%AE%83%E6%BC%8F%E6%96%97%E7%9A%84%E6%95%B8%E5%80%BC%E7%9B%B8%E7%B5%90%E5%90%88\"><\/span><span style=\"font-weight: 400;\">SEO KPI \u61c9\u8a72\u8207\u5176\u5b83\u6f0f\u6597\u7684\u6578\u503c\u76f8\u7d50\u5408<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u505a\u884c\u92b7\u9019\u4ef6\u4e8b\u8acb\u7684\u7576\u4e0b\uff0c\u5343\u842c\u8981\u8a18\u5f97\u4e0d\u8981\u53ea\u628a\u529b\u9053\u653e\u7f6e\u65bc\u4e00\u9ede\uff0c\u56e0\u70ba\u4e0d\u7ba1\u662f SEO\u3001\u5ee3\u544a\u3001\u793e\u7fa4\u3001\u54c1\u724c\u8072\u91cf\u90fd\u662f\u7d9c\u6548\u7684\uff0c\u7576\u4f60\u54c1\u724c\u529b\u5f37\u6642\uff0c\u505a SEO \u5f88\u5bb9\u6613\u5c31\u80fd\u6709\u6392\u540d\uff1bSEO \u505a\u5f97\u597d\uff0c\u54c1\u724c\u8072\u91cf\u5c31\u6709\u6a5f\u6703\u52a0\u5927\uff0c\u5ee3\u544a\u6210\u672c\u53ef\u80fd\u9593\u63a5\u964d\u4f4e\uff0c\u793e\u7fa4\u4fe1\u4efb\u5ea6\u63a5\u8457\u63d0\u9ad8\u7b49\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6240\u4ee5\u9664\u4e86 SEO KPI\uff0c\u4f01\u696d\u4e5f\u8981\u91dd\u5c0d\u6d88\u8cbb\u8005\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u770b\u6d88\u8cbb\u8005\u7d93\u6b77\u4e00\u5207\u6d41\u7a0b\uff0c\u90fd\u8981\u62c6\u89e3\u5f62\u6210\u4e0d\u540c\u7684\u6307\u6a19\u53ca\u76ee\u6a19\u53bb\u904b\u4f5c\uff0cSEO \u6d41\u91cf\u642d\u914d\u7ad9\u5167\u8f49\u63db\u7387\uff1bSEO \u6d41\u91cf\u5e36\u4f86\u7684\u518d\u884c\u92b7\u8f49\u63db\u7387\uff1b\u70ba\u4e86SEO \u7684\u6587\u7ae0\u89e3\u6c7a\u4f7f\u7528\u8005\u554f\u984c\u5f8c\uff0c\u6709\u6c92\u6709\u8fa6\u6cd5\u5c0e\u6d41\u5230\u793e\u7fa4\u4e0a\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6240\u4ee5\u8a18\u5f97\u4ee5\u4e0b\u5e7e\u500b\u91cd\u8981\u7684\u9ede\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u4f01\u696d\u4e0d\u540c\u968e\u6bb5\u76ee\u7684<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e4b\u65bc\u4f01\u696d\u76ee\u7684\u80fd\u5920\u62c6\u89e3\u51fa\u90a3\u4e9b\u65b9\u6cd5\uff08\u53ca\u5de5\u5177\uff09\uff0c\u4f8b\u5982\u793e\u7fa4\u3001\u5ee3\u544a\u3001SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u6bcf\u4e00\u9805\u5de5\u5177\u7684\u672c\u8cea\uff0c\u4e0d\u8981\u70ba\u4e86\u4f7f\u7528\u800c\u4f7f\u7528<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8b93\u5de5\u5177\u8207\u5de5\u5177\u9593\u5f62\u6210\u5f37\u5927\u7d9c\u6548<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u597d\u7684 KPI \u624d\u80fd\u5e36\u4f86\u771f\u6b63\u7684\u6210\u529f<\/span><\/li>\n<\/ul>\n<p>\u6700\u5f8c\uff0c\u5982\u679c\u5c0d SEO \u6709\u4efb\u4f55\u554f\u984c\u6216\u8aee\u8a62\u9700\u6c42\uff0c\u6b61\u8fce\u4f86<a href=\"https:\/\/www.awoo.com.tw\/consulting_inquiry\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u627e awoo 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href=\"https:\/\/www.awoo.com.tw\/blog\/google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics\u5206\u6790(GA)\u662f\u4ec0\u9ebc\uff1f\u70ba\u4ec0\u9ebc\u5168\u4e16\u754c\u90fd\u5728\u7528\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53c8\u5230\u4e86\u5e74\u5e95\uff0c\u56de\u9867\u904e\u53bb\u4e00\u5e74\u884c\u92b7\u6210\u6548\u7684\u6642\u9593\uff0c\u4f60\u4e5f\u66fe\u7d93\u56f0\u60d1\u5728\u505a\u4e86\u7db2\u7ad9 SEO \u5f8c\uff0c\u8981\u5982\u4f55\u8a55\u4f30 SEO \u7684\u6210\u6548\u55ce\uff1f\u8a72\u9078 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,436],"tags":[],"class_list":["post-24922","post","type-post","status-publish","format-standard","hentry","category-seo-guide","category-seo-advanced"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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