{"id":25311,"date":"2020-11-25T09:00:02","date_gmt":"2020-11-25T01:00:02","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=25311"},"modified":"2023-12-28T17:22:15","modified_gmt":"2023-12-28T09:22:15","slug":"growth-hacker-2020-91app","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-91app\/","title":{"rendered":"OMO\u6642\u4ee3\u4f86\u81e8\uff01\u5168\u901a\u8def\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u89e3\u5bc6 &#8211; \u6703\u524d\u5c08\u8a2a91APP\u7522\u54c1\u9577Happy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u570b\u5167\u5be6\u9ad4\u96f6\u552e\u696d\u958b\u59cb\u8d70\u5f80\u7dda\u4e0a\uff0c\u900f\u904e\u7dda\u4e0a\u7dda\u4e0b\u7684\u865b\u5be6\u878d\u5408(Online-Merge-Offline, OMO)\uff0c\u4ee5\u4eba\u70ba\u6838\u5fc3\u53bb\u4f48\u5c40\u5168\u901a\u8def\u3002\u9762\u5c0d\u96fb\u5546\u4fc3\u92b7\u5927\u5b63\u96d9\u5341\u4e00\uff0c91APP \u516c\u5e03<\/span><a href=\"https:\/\/udn.com\/news\/story\/7240\/5010505?fbclid=IwAR0gQnUINMsOQDBk_orb8NK3J6NlmlIlMwNGSa77Zy63d4illvY7m4DCVII\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5b98\u65b9\u6578\u64da<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u5149\u662f\u55ae\u65e5\u4ea4\u6613\u7e3d\u984d\u4fbf\u9ad8\u9054 52%\uff0c\u70ba\u5e73\u65e5\u696d\u7e3e\u7684\u4e5d\u500d\u3002\u9762\u5c0d\u6574\u9ad4 OMO \u7522\u696d\u7684\u6210\u9577\u66f2\u7dda\uff0c\u7dda\u4e0a\u5982\u4f55\u5e36\u52d5\u7dda\u4e0b\u696d\u7e3e\uff0c\u5e36\u52d5\u9580\u5e02\u696d\u7e3e\uff1f\u505a\u70ba\u65b0\u96f6\u552e\u79d1\u6280\u670d\u52d9\u5546 91APP\uff0c\u5728\u865b\u5be6\u878d\u5408\u4e0a\u53c8\u6703\u5982\u4f55\u5354\u52a9\u54c1\u724c\u5ba2\u6236\u6301\u7e8c\u5275\u9020\u65b0\u71df\u6536\uff1f<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4eca\u5e74\u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u7279\u5225\u9080\u8acb\u5230 91APP \u7522\u54c1\u9577 \u674e\u6606\u8b00 Happy Lee (\u4ee5\u4e0b\u7c21\u7a31 Happy) \u64d4\u4efb\u91cd\u78c5\u8b1b\u5e2b\uff0c\u5206\u4eab\u4ed6\u4ee5\u7522\u54c1\u958b\u767c\u7684\u89d2\u5ea6\uff0c\u89c0\u5bdf\u5230\u54ea\u4e9b\u96f6\u552e\u7522\u696d\u8da8\u52e2\u53ca\u7522\u54c1\u529f\u80fd\u61c9\u7528\uff0c\u5e36\u9818\u96f6\u552e\u54c1\u724c\u6253\u51fa\u4e00\u5834\u96f6\u5931\u8aa4\u7684\u5168\u58d8\u6253\u3002(\u95dc\u65bc 91APP \u7522\u54c1\u9577\u674e\u6606\u8b00 Happy Lee \u7684\u8b1b\u984c\uff1a<\/span><a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u76f4\u7403\u5c0d\u6c7a\uff1aOMO\u5168\u901a\u8def\u6210\u9577\u5be6\u6230<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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>\u6703\u54e1\u7d93\u71df\u7dda\u4e0a\u5316\uff0c\u6253\u4e0b\u826f\u597d\u7684\u4e92\u52d5\u57fa\u790e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-91app\/#%E7%96%AB%E6%83%85%E5%8A%A0%E9%80%9F%E9%9B%B6%E5%94%AE%E6%A5%AD%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%EF%BC%8C%E5%93%81%E7%89%8C%E7%99%BC%E5%B1%95%E6%BD%9B%E5%8A%9B%E5%A4%A7\" >\u75ab\u60c5\u52a0\u901f\u96f6\u552e\u696d\u6578\u4f4d\u8f49\u578b\uff0c\u54c1\u724c\u767c\u5c55\u6f5b\u529b\u5927<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-91app\/#%E9%82%81%E5%90%912021%EF%BC%8C%E5%8F%B0%E7%81%A3OMO%E7%94%A2%E6%A5%AD%E7%9A%84%E6%9C%AA%E4%BE%86%E7%99%BC%E5%B1%95\" >\u9081\u54112021\uff0c\u53f0\u7063OMO\u7522\u696d\u7684\u672a\u4f86\u767c\u5c55<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-91app\/#%E5%93%81%E7%89%8C_%E5%BF%AB%E9%80%9F%E7%89%A9%E6%B5%81%EF%BC%8C%E6%9C%83%E7%A2%B0%E6%92%9E%E5%87%BA%E5%93%AA%E4%BA%9B%E7%81%AB%E8%8A%B1%EF%BC%9F\" >\u54c1\u724c + \u5feb\u901f\u7269\u6d41\uff0c\u6703\u78b0\u649e\u51fa\u54ea\u4e9b\u706b\u82b1\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2020%EF%BC%8C%E5%AF%A6%E9%AB%94%E9%9B%BB%E5%95%86%E6%88%90%E9%95%B7%E5%BF%AB%E9%80%9F%E7%9A%84%E4%B8%80%E5%B9%B4\"><\/span><b>2020\uff0c\u5be6\u9ad4\u96fb\u5546\u6210\u9577\u5feb\u901f\u7684\u4e00\u5e74<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-25318\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/\u96d911_\u5de5\u4f5c\u5340\u57df-1-\u8907\u672c-7-1-1024x577.jpg\" alt=\"\" width=\"688\" height=\"388\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\">(\u5716\u7247\u4f86\u6e90\uff1a91APP<a href=\"https:\/\/www.91app.com\/blog\/1111-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u90e8\u843d\u683c<\/a>)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ac7\u5230\u752b\u7d50\u675f\u7684\u96d9\u5341\u4e00\uff0cHappy\u76f4\u8a00\uff1a\u300c\u904e\u53bb\u4ee5\u767e\u8ca8\u516c\u53f8\u5468\u5e74\u6176\u70ba\u92b7\u552e\u4e3b\u529b\u7684\u54c1\u724c\u5546\uff0c\u4eca\u5e74\u958b\u59cb\u90fd\u52a0\u5165\u96d9\u5341\u4e00\u6230\u5c40\uff0c\u82b1\u4e86\u5f88\u591a\u5fc3\u529b\u5728\u505a\u96d9\u5341\u4e00\u3002\u300d\u7576\u65e5\u7d50\u675f\u5f8c\u4e5f\u8b49\u660e\uff1a\u6b64\u6230\u6210\u679c\u8c50\u78a9\u3002\u6839\u64da <\/span><a href=\"https:\/\/happylee.blog\/20201111\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">91APP \u5b98\u65b9\u6578\u64da<\/span><\/a><span style=\"font-weight: 400;\">\u986f\u793a\uff1a\u5149\u662f\u5728 11\/11 \u665a\u959311\u9ede\u5de6\u53f3\uff0c91APP \u7a81\u7834\u4e03\u5e74\u4f86\u6b77\u53f2\u55ae\u5c0f\u6642\u8655\u7406\u8a02\u55ae\u6578\u65b0\u9ad8\uff0c\u5275\u9020\u5e73\u65e5\u4e5d\u500d\u7684\u55ae\u65e5\u7d50\u55ae\u696d\u7e3e\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5728\u4eca\u5e74\u5be6\u9ad4\u901a\u8def\u9650\u7e2e\u7684\u60c5\u6cc1\u4e0b\uff0c91APP \u89c0\u5bdf\u5230\uff1a\u4ee5\u5f80\u96d9\u5341\u4e00\u4e3b\u6253\u7684\u662f\u300c\u4e0b\u6bba\u300d\uff0c\u4eca\u5e74\u96d9\u5341\u4e00\u537b\u5448\u73fe<\/span><span style=\"color: #ff0000;\"><b>\u6574\u9ad4\u5ba2\u55ae\u50f9\u53ca\u8a02\u55ae\u6578\u540c\u6642\u6210\u9577<\/b><\/span><span style=\"font-weight: 400;\">\u7684\u73fe\u8c61\u3002Happy \u8868\u793a\uff1a\u300c\u7531\u65bc\u4eca\u5e74\u53c3\u8207\u96d9\u5341\u4e00\u7684\u54c1\u724c\u672c\u8eab\u5177\u5099\u8db3\u5920\u7684\u54c1\u724c\u529b\uff0c\u52a0\u5165\u96fb\u5546\u5f8c\u671f\u767c\u5c55\u52d5\u80fd\u66f4\u5927\u3002\u9664\u4e86\u5546\u54c1\u672c\u8eab\u55ae\u50f9\u5c31\u9ad8\u5916\uff0c\u66f4\u64c1\u6709\u4e00\u6279\u6b7b\u5fe0\u7c89\u7d72\u3002\u300d\u4ed6\u5206\u6790\uff0c\u904e\u53bb\u54c1\u724c\u53c3\u8207\u96d9\u5341\u4e00\uff0c\u5927\u591a\u662f\u8207\u5e73\u53f0\u96fb\u5546 (\u5982momo\u3001\u8766\u76ae\u7b49) \u5408\u4f5c\uff0c\u6b64\u6642\u54c1\u724c\u601d\u8003\u7684\u662f\u8981\u7d66\u54ea\u4e9b\u5546\u54c1\u3001\u591a\u5c11\u4ef6\u4ee5\u53ca\u4e0b\u591a\u5c11\u6298\u6263\u7b49\uff1b\u4f46\u662f\u6709\u4e86\u81ea\u71df\u7684\u8cfc\u7269\u5b98\u7db2\u5f8c\u5c31\u4e0d\u540c\u4e86\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E7%B7%9A%E4%B8%8A%E5%8C%96%EF%BC%8C%E6%89%93%E4%B8%8B%E8%89%AF%E5%A5%BD%E7%9A%84%E4%BA%92%E5%8B%95%E5%9F%BA%E7%A4%8E\"><\/span><strong>\u6703\u54e1\u7d93\u71df\u7dda\u4e0a\u5316\uff0c\u6253\u4e0b\u826f\u597d\u7684\u4e92\u52d5\u57fa\u790e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u8207\u65e2\u6709\u5e73\u53f0\u5408\u4f5c\u5916\uff0c\u54c1\u724c\u958b\u59cb\u80fd\u5920\u81ea\u5df1\u7b56\u5283\u96d9\u5341\u4e00\u3002<\/span><span style=\"font-weight: 400;\">\u9019\u4e9b\u5be6\u9ad4\u96fb\u5546\u672c\u8eab\u64c1\u6709\u9f90\u5927\u7684\u6703\u54e1\u57fa\u790e\uff0c\u900f\u904e\u8cfc\u7269\u5b98\u7db2\u3001APP\u3001\u9580\u5e02\u7b49\u65b9\u5f0f\u7d93\u71df\u6703\u54e1\uff0c\u7dda\u4e0a\u7dda\u4e0b\u96d9\u5411\u6e9d\u901a\uff0c\u6210\u529f\u5730\u559a\u9192\u6703\u54e1\u4e26\u63d0\u5347\u6703\u54e1\u6d88\u8cbb\u983b\u7387\u8207\u91d1\u984d\uff0c\u5c07\u96d9\u5341\u4e00\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u5e36\u52d5\u6574\u9ad4\u54c1\u724c\u71df\u6536\u6210\u9577\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u66f4\u591a\u5be6\u9ad4\u96fb\u5546\u6578\u64da\u5831\u544a\uff1a<\/span><a href=\"https:\/\/www.91app.com\/blog\/2020-retail-data\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u300a91APP\u96f6\u552e\u7814\u7a76\u300b2020 \u5be6\u9ad4\u96fb\u5546\u6578\u4f4d\u8f49\u578b\u6578\u64da\u89e3\u5bc6<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%96%AB%E6%83%85%E5%8A%A0%E9%80%9F%E9%9B%B6%E5%94%AE%E6%A5%AD%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%EF%BC%8C%E5%93%81%E7%89%8C%E7%99%BC%E5%B1%95%E6%BD%9B%E5%8A%9B%E5%A4%A7\"><\/span><b>\u75ab\u60c5\u52a0\u901f\u96f6\u552e\u696d\u6578\u4f4d\u8f49\u578b\uff0c\u54c1\u724c\u767c\u5c55\u6f5b\u529b\u5927<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u54c1\u724c\u7684\u6838\u5fc3\u50f9\u503c\uff0c\u5728\u65bc\u6e9d\u901a\u3002<\/b><br \/>\n<span style=\"font-weight: 400;\">\u8ac7\u5230\u4eca\u5e74\u662f\u5426\u6709\u8868\u73fe\u4eae\u773c\u7684\u6210\u9577\u99ed\u5ba2\u96fb\u5546\uff0cHappy \u8a8d\u70ba\u5927\u578b\u96f6\u552e\u54c1\u724c\u57fa\u65bc\u9577\u671f\u7d2f\u7a4d\u4e0b\u4f86\u7684\u54c1\u724c\u529b\uff0c\u900f\u904e\u5be6\u9ad4\u8cc7\u6e90\u7d50\u5408\u6578\u4f4d\u5de5\u5177\u7684\u65b9\u5f0f\uff0c\u5c07\u65e2\u6709\u7684\u6703\u54e1\u6e9d\u901a\uff0c\u5982\u767c\u9001DM\u3001\u6253\u96fb\u8a71\u3001\u512a\u60e0\u5238\u3001\u8cfc\u7269\u91d1\u7b49\u65b9\u5f0f\u62c9\u81f3\u7dda\u4e0a\uff0c\u5c31\u80fd\u505a\u5230\u865b\u5be6\u878d\u5408(OMO) \u7684\u6703\u54e1\u7d93\u71df\uff0cAPP\u6210\u70ba\u54c1\u724c\u7d93\u71df\u6703\u54e1\u7684\u4e3b\u8981\u7ba1\u9053\uff0c\u6210\u9577\u901f\u5ea6\u5c31\u986f\u5f97\u5f88\u5353\u8d8a\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4e00\u822c\u96fb\u5546\u54c1\u724c\u7684\u5b98\u7db2 &amp; APP <\/span><span style=\"font-weight: 400;\">\u71df\u696d\u984d<\/span><span style=\"font-weight: 400;\">\u4f54\u6bd4\u7d04 50 : 50 \uff1b\u4f46\u5177\u6709\u54c1\u724c\u529b\u7684\u6307\u6a19\u578b\u54c1\u724c\u5176\u5b98\u7db2 &amp; APP <\/span><span style=\"font-weight: 400;\">\u71df\u696d\u984d<\/span><span style=\"font-weight: 400;\">\u4f54\u6bd4\u53ef\u4ee5\u505a\u5230 20 : 80\uff0c\u7528\u6236\u81ea\u4e3b\u4e0b\u8f09\u54c1\u724cAPP\u4e26\u6d88\u8cbb\u7684\u6bd4\u7387\uff0c\u6bd4\u8d77\u4e00\u822c\u96fb\u5546\u54c1\u724c\u9ad8\u51fa\u8a31\u591a\uff0c\u53ef\u898b\u300c<strong>\u54c1\u724c\u8cc7\u7522<\/strong>\u300d\u7684\u91cd\u8981\u6027\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%82%81%E5%90%912021%EF%BC%8C%E5%8F%B0%E7%81%A3OMO%E7%94%A2%E6%A5%AD%E7%9A%84%E6%9C%AA%E4%BE%86%E7%99%BC%E5%B1%95\"><\/span><b>\u9081\u54112021\uff0c\u53f0\u7063OMO\u7522\u696d\u7684\u672a\u4f86\u767c\u5c55<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Happy \u8a8d\u70ba\uff0c\u4eca\u5e74\u96f6\u63a5\u89f8\u7d93\u6fdf\u8208\u8d77\uff0c\u6574\u500b\u5927\u74b0\u5883\u90fd\u8fc5\u901f\u5728\u8b8a\u52d5\uff0c\u5169\u5927\u79d1\u6280\u9f8d\u982d Facebook\u3001Google \u4e5f\u770b\u898b\u4e86\u96fb\u5546\u6210\u9577\u8da8\u52e2\uff0c\u76f8\u7e7c\u63a8\u51fa\u5e73\u53f0\u8cfc\u7269\u529f\u80fd\uff0c\u5982 Facebook \u65bc<\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/08\/making-it-easier-to-shop-and-sell-on-our-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u4eca\u5e748\u6708\u6b63\u5f0f\u63a8\u51fa\u4e86\u8cfc\u7269\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\uff0cInstagram \u4e5f\u5728\u8fd1\u671f\u5927\u5e45\u8abf\u6574\u4f7f\u7528\u8005\u4ecb\u9762\u3001\u63a8\u51fa<\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/11\/introducing-reels-and-shop-tabs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> Instagram \u8cfc\u7269\u670d\u52d9<\/span><\/a><span style=\"font-weight: 400;\">\u3002Google \u5247\u662f\u9010\u6f38\u5f37\u5316\u4e86 Google \u8cfc\u7269\u641c\u5c0b\u7684\u670d\u52d9\uff1b10 \u6708\u4efd\u5c31\u6709<\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-10-09\/google-tries-to-turn-youtube-into-a-major-shopping-destination\"><span style=\"font-weight: 400;\">\u5831\u5c0e<\/span><\/a><span style=\"font-weight: 400;\">\u6307\u51fa\uff1aYouTube \u6b63\u5728\u6e2c\u8a66\u65b0\u529f\u80fd\uff0c\u8b93\u7528\u6236\u80fd\u5920\u76f4\u63a5\u8cfc\u8cb7\u5f71\u7247\u4e2d\u51fa\u73fe\u7684\u5546\u54c1\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5728\u672a\u4f86\uff0c\u6d88\u8cbb\u8005\u4e0d\u50c5\u9650\u65bc\u5728\u8cfc\u7269\u7db2\u7ad9\u4e0a\u8cfc\u7269\uff0c\u800c\u662f\u53ef\u4ee5\u900f\u904e\u5404\u7a2e\u5f62\u5f0f\u4f8b\u5982\u793e\u7fa4\u3001\u5f71\u97f3\u5e73\u53f0\u4e0a\u6d88\u8cbb\uff0c\u9019\u4e5f\u8b49\u660e\uff1a\u96fb\u5546\u696d\u614b\u5c07\u6703\u767c\u751f\u91cd\u5927\u6539\u8b8a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%93%81%E7%89%8C_%E5%BF%AB%E9%80%9F%E7%89%A9%E6%B5%81%EF%BC%8C%E6%9C%83%E7%A2%B0%E6%92%9E%E5%87%BA%E5%93%AA%E4%BA%9B%E7%81%AB%E8%8A%B1%EF%BC%9F\"><\/span><b>\u54c1\u724c + \u5feb\u901f\u7269\u6d41\uff0c\u6703\u78b0\u649e\u51fa\u54ea\u4e9b\u706b\u82b1\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd1\u5169\u5e74\u4f86\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u5916\u9001\u670d\u52d9\u5e73\u53f0\u51fa\u73fe\u7206\u70b8\u6027\u6210\u9577\uff0c\u5728\u6838\u5fc3\u670d\u52d9\u7684\u7f8e\u98df\u5916\u9001\u5f8c\uff0c\u4e5f\u64f4\u589e\u751f\u9bae\u96dc\u8ca8\u5916\u9001\uff0cFoodpanda \u4e5f\u65bc 11 \u6708 19 \u65e5\u6b63\u5f0f<\/span><a href=\"https:\/\/www.bnext.com.tw\/article\/60153\/foodpanda-8-years\"><span style=\"font-weight: 400;\">\u5ba3\u5e03<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u5c07\u5728\u660e\u5e741\u6708\u63a8\u51fa\u300cPandago\u300d\u7684\u7269\u6d41\u670d\u52d9\uff0c\u5e0c\u671b\u80fd\u5728\u534a\u5c0f\u6642\u5167\u9001\u9054\u8ca8\u54c1\u3002\u8a72\u670d\u52d9\u4e00\u63a8\u51fa\uff0c\u5c07\u76f4\u63a5\u6311\u6230\u539f\u751f\u7269\u6d41\u751f\u614b\uff0c\u5c07 12H\u300124H\u5feb\u901f\u5230\u8ca8\u7e2e\u77ed\u81f3 30 &#8211; 60 \u5206\u9418\u7684\u904b\u9001\u6642\u9593\uff0cHappy \u6307\u51fa\uff1a\u300c\u672a\u4f86\u6bcf\u4e00\u9593\u5be6\u9ad4\u5e97\u9762\uff0c\u90fd\u5c07\u6210\u70ba\u662f\u7269\u6d41\u914d\u9001\u7684\u5009\u5132\u9ede\uff0c\u8b93\u914d\u9001\u54e1\u76f4\u63a5\u65bc\u9580\u5e02\u53d6\u8ca8\u3001\u4e26\u9001\u5230\u6d88\u8cbb\u8005\u624b\u4e0a\u3002\u300d\u4e0d\u50c5\u7701\u4e0b\u8f49\u5009\u5132\u6210\u672c\uff0c\u9084\u80fd\u7e2e\u77ed\u7269\u6d41\u914d\u9001\u6642\u9593\uff0c\u589e\u52a0\u5ba2\u6236\u5c0d\u54c1\u724c\u9ecf\u8457\u5ea6\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">Foodpanda \u7684\u9032\u8ecd\uff0c\u5c07\u985b\u8986\u50b3\u7d71\u7684\u96fb\u5546\u696d\u614b\uff0c\u65bc\u6d88\u8cbb\u8005\u800c\u8a00\uff0c\u7121\u7591\u662f\u66f4\u52a0\u4fbf\u5229\uff1b\u65bc\u54c1\u724c\u7aef\u800c\u8a00\uff0c\u9664\u4e86\u6d1e\u5bdf\u5e02\u5834\u52d5\u5411\u5916\uff0c\u7a4d\u6975\u5728\u7dda\u4e0a\u7dda\u4e0b\u4f48\u5c40\u901a\u8def\u66f4\u70ba\u91cd\u8981\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u60f3\u8981\u77ad\u89e3 OMO \u672a\u4f86\u4e0b\u4e00\u6b65\uff1b\u5be6\u9ad4\u96fb\u5546\u5982\u4f55\u5e36\u52d5\u9580\u5e02\u696d\u7e3e\u4e00\u8d77\u6210\u9577\u55ce\uff1f<\/span><span style=\"font-weight: 400;\">\u5831\u540d<a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020<\/a>\uff0c\u77ad\u89e3 91APP \u5982\u4f55\u8207\u54c1\u724c\u96f6\u552e\u5546\u6f02\u4eae\u6253\u51fa\u4e00\u5834 OMO \u6230\u5f79\uff0c<\/span><span style=\"font-weight: 400;\">\u7576\u5929\u4e5f\u5c07\u9996\u5ea6\u516c\u958b 91APP \u6240\u6253\u9020 OMO \u6d88\u8cbb\u8005\u8cfc\u7269\u6578\u64da\u6a21\u578b\uff0c\u8eab\u70ba\u96fb\u5546\u3001\u96f6\u552e\u4eba\u7684\u5925\u4f34\u4e0d\u8981\u932f\u904e\uff01<\/span><br \/>\n<strong>\u3010\u95dc\u65bc \u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020\u3011<\/strong><br \/>\n<img decoding=\"async\" class=\"size-large wp-image-25187 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/11\/FB_1200x628-1-1024x536.jpg\" alt=\"\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2020\" width=\"800\" height=\"419\" \/><br \/>\n<span style=\"font-weight: 400;\">\u5728\u6d88\u8cbb\u8005\u65c5\u7a0b\u8d70\u5411\u66f4\u7834\u788e\u7684\u8def\u4e0a\uff0c\u904a\u8d70\u5728\u7dda\u4e0a\u7dda\u4e0b\u6574\u5408\u7684\u92b7\u552e\u6e20\u9053\u4e2d\uff0c\u4f01\u696d\u5982\u4f55\u8d70\u5411\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u63a8\u5347\u7b2c\u4e8c\u6ce2\u696d\u7e3e\u6210\u9577\u66f2\u7dda\uff1f<\/span><br \/>\n<span style=\"font-weight: 400;\">\u76f4\u64ad \u3001Podcast \u53c8\u6703\u5982\u4f55\u52a9\u653b\u6d41\u91cf\uff1f\u5e36\u4f86\u600e\u6a23\u7684\u5546\u696d\u904b\u7528\uff1f\u4eca\u5e74\u7684\u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u8b93\u6211\u5011\u63ed\u958b \u300c\u5206\u88c2\u3001\u4ea4\u96c6\u3001\u8f49\u8b8a\u300d\u7684\u6210\u9577\u5951\u6a5f\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u65e5\u671f \ufe332020 \/ 12 \/ 01 (\u4e8c)<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6642\u9593 \ufe3309\uff1a00 \u2013 18\uff1a30 (08\uff1a30 \u958b\u653e\u5831\u5230)<\/span><br \/>\n<span style=\"font-weight: 400;\">\u5834\u5730 \ufe33\u4e2d\u6cb9\u570b\u5149\u6703\u8b70\u5ef3 (\u53f0\u5317\u5e02\u4fe1\u7fa9\u5340\u677e\u4ec1\u8def 3 \u865f)<\/span><br \/>\n<a href=\"https:\/\/bit.ly\/2ID9MIY\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u7acb\u5373\u5831\u540d<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/live-ecommerce-next-step-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u96fb\u5546\u76f4\u64ad\u4e0b\u4e00\u6b65\uff1f\u6703\u524d\u5c08\u8a2a\u76f4\u64ad\u4e00\u54e5\u9673\u662d\u69ae<\/a><br \/>\n<a href=\"https:\/\/thesocialelement.agency\/how-is-social-shopping-changing-in-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How is social shopping changing in 2020?<\/span><\/a><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u570b\u5167\u5be6\u9ad4\u96f6\u552e\u696d\u958b\u59cb\u8d70\u5f80\u7dda\u4e0a\uff0c\u900f\u904e\u7dda\u4e0a\u7dda\u4e0b\u7684\u865b\u5be6\u878d\u5408(Online-Merge-Offline,  [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,445,46],"tags":[],"class_list":["post-25311","post","type-post","status-publish","format-standard","hentry","category-martech","category-omo","category-martech-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMO\u6642\u4ee3\u4f86\u81e8\uff01\u5168\u901a\u8def\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u89e3\u5bc6 - \u6703\u524d\u5c08\u8a2a91APP\u7522\u54c1\u9577Happy - awoo<\/title>\n<meta name=\"description\" content=\"\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u570b\u5167\u5be6\u9ad4\u96f6\u552e\u696d\u958b\u59cb\u8d70\u5f80\u7dda\u4e0a\uff0c\u9762\u5c0d\u6574\u9ad4 OMO 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