{"id":25353,"date":"2020-12-03T15:45:09","date_gmt":"2020-12-03T07:45:09","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=25353"},"modified":"2023-12-28T17:22:13","modified_gmt":"2023-12-28T09:22:13","slug":"growth-hacker-2020-ai-opening","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/","title":{"rendered":"\u884c\u92b7\u5178\u7bc4\u8f49\u79fb\uff1a\u6d88\u8cbb\u8005\u884c\u70ba\u7834\u788e\u5316\u6642\u4ee3\u4e0bAI\u80fd\u505a\u4ec0\u9ebc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u7b2c\u4e94\u5c46\u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u547c\u61c9\u5168\u7403\u75ab\u60c5\uff0c\u5c07\u4e3b\u984c\u8a02\u70ba\u300c<\/span><span style=\"font-weight: 400;\">\u5f8c\u75ab\u60c5\uff1a\u88c2\u8b8a \u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e\u00d7\u6d41\u91cf\u518d\u9020<\/span><span style=\"font-weight: 400;\">\u300dawoo \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577\u6797\u601d\u543e\u505a\u70ba\u6b64\u6b21\u5e74\u6703\u7684\u958b\u5834\u8b1b\u5e2b\uff0c\u900f\u904e\u56de\u9867\u5e74\u6703\u7684\u65b9\u5f0f\uff0c\u805a\u7126\u4eca\u5e74\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u7684\u5b9a\u4f4d\u3001\u8da8\u52e2\u8207\u53ca\u56e0\u61c9\u7b56\u7565\uff0c\u4e26\u5e36\u5230\u73fe\u4eca AI \u80fd\u5920\u5e6b\u52a9\u73fe\u5728\u5c31\u4e00\u8d77\u4f86\u56de\u9867\u6b77\u5c46\u5e74\u6703\uff0c\u4e26\u4e14\u770b\u770b\u4eca\u5e74\u6709\u54ea\u4e9b\u5438\u6674\u4e3b\u984c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\uff5c\u672c\u6587\u7531<\/span><a href=\"https:\/\/www.facebook.com\/groups\/shumai\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u71d2\u8ce3\u7814\u7a76\u6240\uff1a\u96fb\u5546\u4eba\u7684\u57f9\u990a\u76bf<\/span><\/a><span style=\"font-weight: 400;\">\u6388\u6b0a awoo \u7de8\u4fee\u3001\u520a\u767b\uff0c<\/span><a href=\"https:\/\/www.facebook.com\/groups\/shumai\/permalink\/805896056656990\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u539f\u6587\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u73fe\u5834\u7167\u7247\u4f86\u81ea awoo\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/#2020%E5%B9%B4%EF%BC%9A%E5%85%B8%E7%AF%84%E8%BD%89%E7%A7%BB%E3%80%81%E6%96%B0%E8%88%88%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E8%88%88%E8%B5%B7_%E7%9B%B4%E6%92%ADPodcast\" >2020\u5e74\uff1a\u5178\u7bc4\u8f49\u79fb\u3001\u65b0\u8208\u884c\u92b7\u5de5\u5177\u8208\u8d77 (\u76f4\u64ad+Podcast)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/#%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%A0%B4%E7%A2%8E%E5%8C%96\" >\u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/#Cookieless%E6%99%82%E4%BB%A3%E6%AD%A3%E5%9C%A8%E7%99%BC%E7%94%9F\" >Cookieless\u6642\u4ee3\u6b63\u5728\u767c\u751f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/#%E7%8F%BE%E8%A1%8CMartech%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88%E8%81%9A%E7%84%A6%E6%96%BC%E6%B6%88%E8%B2%BB%E8%80%85%E7%90%86%E8%A7%A3\" >\u73fe\u884cMartech\u89e3\u6c7a\u65b9\u6848\u805a\u7126\u65bc\u6d88\u8cbb\u8005\u7406\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/growth-hacker-2020-ai-opening\/#AI%E8%A1%8C%E9%8A%B7%E6%87%89%E7%94%A8%E8%90%BD%E5%9C%B0%EF%BC%8C%E7%82%BA%E6%9C%AA%E4%BE%86%E5%81%9A%E5%A5%BD%E4%BD%88%E5%B1%80\" >AI\u884c\u92b7\u61c9\u7528\u843d\u5730\uff0c\u70ba\u672a\u4f86\u505a\u597d\u4f48\u5c40<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%88%90%E9%95%B7%E9%A7%AD%E5%AE%A2%E5%B9%B4%E6%9C%83%E6%AD%B7%E5%B9%B4%E5%9B%9E%E9%A1%A7%EF%BC%9A%E5%BE%9E%E6%B5%81%E9%87%8F%E7%B4%85%E5%88%A9%E5%88%B0%E5%85%B8%E7%AF%84%E8%BD%89%E7%A7%BB\"><\/span><strong>\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u6b77\u5e74\u56de\u9867\uff1a\u5f9e\u6d41\u91cf\u7d05\u5229\u5230\u5178\u7bc4\u8f49\u79fb<\/strong><img decoding=\"async\" class=\"aligncenter size-large wp-image-25357\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/12\/IMG_6182_tiny-1024x682.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"2016%E5%B9%B4%EF%BC%9A%E6%B5%81%E9%87%8F%E7%B4%85%E5%88%A9%E7%9A%84%E6%9C%AB%E6%9C%9F\"><\/span><span style=\"color: #008080;\"><strong>2016\u5e74\uff1a\u6d41\u91cf\u7d05\u5229\u7684\u672b\u671f<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u4e00\u500b\u96fb\u5546\u7522\u696d\u6210\u9577\u6975\u5feb\u3001\u4e00\u7247\u5149\u660e\u7684\u5e74\u4efd\uff0c\u9020\u5c31\u4e86\u53f0\u7063\u5f88\u591a\u300c\u5104\u5143\u7d1a\u300d\u7684\u96fb\u5546\uff0c\u96fb\u5546\u958b\u59cb\u6ce8\u91cd\u300c\u6578\u64da\u300d\u7684\u529b\u91cf\uff0c\u5305\u62ec\u300c\u5982\u4f55\u5229\u7528\u6578\u64da\u53ef\u898f\u6a21\u5316\u3001\u53ef\u8996\u5316\u7684\u61c9\u7528\uff0c\u4ee5\u9810\u6e2c\u672a\u4f86\u300d\u3002\u8207\u6b64\u540c\u6642\uff0cLINE \u4e5f\u6b63\u597d\u8d77\u98db\u4e2d\u3001SEO \u4e5f\u6b63\u5de8\u91cf\u5730\u6210\u9577\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2017%E5%B9%B4%EF%BC%9A%E5%BE%8C_facebook_%E6%99%82%E4%BB%A3\"><\/span><span style=\"color: #008080;\"><strong>2017\u5e74\uff1a\u5f8c facebook \u6642\u4ee3<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">2017 \u5e74\u4e16\u754c\u767c\u751f\u5f88\u5927\u7684\u6539\u8b8a\uff0c\u5c31\u662f\u5f8c Facebook \u6642\u4ee3\u300c\u6f14\u7b97\u6cd5\u6539\u8b8a\u300d\uff0c\u5728\u90a3\u500b\u6642\u5019\uff0c\u6709\u8a31\u591a\u5ee0\u5546\u7684\u751f\u610f\u5f9e\u5929\u7a7a\u6389\u5230\u5730\u4e0b\uff0c\u4e5f\u6158\u75db\u5730\u767c\u73fe\u5f88\u591a\u884c\u92b7\u5de5\u5177\u4e0d\u662f\u90a3\u9ebc\u6709\u6548\u3002\u5fc5\u9808\u8981\u9760 Facebook \u624d\u6490\u5f97\u8d77\u884c\u92b7\u6210\u6548\u3002\u90a3\u6642\u5019\u6211\u5011\u6700\u5e38\u8ac7\u8ad6\u7684\u5c31\u662f e-Mail\u3001SEO\u3001Facebook\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2018%E5%B9%B4%EF%BC%9AGDRP_%E6%B6%88%E8%B2%BB%E8%80%85%E4%BF%9D%E8%AD%B7%E6%B3%95%EF%BC%8DGMP%EF%BC%8BCRM_%E5%88%86%E7%9C%BE%E5%88%86%E7%BE%A4%E6%BA%9D%E9%80%9A\"><\/span><span style=\"color: #008080;\"><strong>2018\u5e74\uff1aGDRP \u6d88\u8cbb\u8005\u4fdd\u8b77\u6cd5\uff0dGMP\uff0bCRM \u5206\u773e\u5206\u7fa4\u6e9d\u901a<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728 2018 \u5e74\uff0c\u6211\u5011\u767c\u73fe\u82e5\u6c92\u6709\u4f7f\u7528\u300c\u5de5\u5177\u300d\u662f\u5f88\u96e3\u6490\u8d77\u884c\u92b7\u6e9d\u901a\u7684\uff0c\u6240\u4ee5\u8ac7\u4e86\u5f88\u591a\u5982\u4f55\u5229\u7528\u884c\u92b7\u5de5\u5177\u505a\u884c\u92b7\uff0c\u90a3\u6642\u5019\u7ac4\u51fa\u4e86\u4e00\u500b\u7d05\u7684\u8a5e\u2014\u2014\u300c\u6d41\u91cf\u6c60\u300d\uff0c\u90a3\u6642\u5019\u8a31\u591a\u54c1\u724c\u505a\u7684\u662f DMP (\u6578\u64da\u7ba1\u7406\u5e73\u53f0\uff0cData management platform)\uff0c\u4f46\u5176\u5be6\u6211\u5011\u5728\u8ac7\u7684\u662f CDP (\u9867\u5ba2\u6578\u64da\u5e73\u53f0)\uff0c\u4e5f\u5c31\u662fGMP (Growth management Platform) + CRM\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2019%E5%B9%B4%EF%BC%9A%E5%93%81%E7%89%8C%E6%96%B0%E7%87%9F%E6%94%B6_x_%E9%AB%94%E9%A9%97%E8%A1%8C%E9%8A%B7\"><\/span><strong><span style=\"color: #008080;\">2019\u5e74\uff1a\u54c1\u724c\u65b0\u71df\u6536 x \u9ad4\u9a57\u884c\u92b7<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728 2019 \u5e74\uff0c\u6211\u5011\u8ac7\u7684\u662f\u54c1\u724c\u65b0\u96f6\u552e\uff0c\u6211\u5011\u7d42\u65bc\u61c2\u5f97\u600e\u9ebc\u7528\u884c\u92b7\u5de5\u5177\u3001\u6d41\u91cf\u6c60\uff0c\u7136\u5f8c\u66f4\u591a\u4eba\u958b\u59cb\u8a0e\u8ad6\u300c\u9ad4\u9a57\u884c\u92b7\u300d\u3002\u9ad4\u9a57\u884c\u92b7\u7684\u64cd\u4f5c\u5305\u542b\u9ad4\u9a57\u8cfc\u7269\u53ca\u76f4\u64ad\u7b49\uff0c\u505a\u9019\u4e9b\u884c\u92b7\u64cd\u4f5c\uff0c\u76ee\u7684\u5c31\u662f\u5e0c\u671b\u80fd\u5920\u8490\u96c6\u7b2c\u4e00\u65b9\u6578\u64da\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2020%E5%B9%B4%EF%BC%9A%E5%85%B8%E7%AF%84%E8%BD%89%E7%A7%BB%E3%80%81%E6%96%B0%E8%88%88%E8%A1%8C%E9%8A%B7%E5%B7%A5%E5%85%B7%E8%88%88%E8%B5%B7_%E7%9B%B4%E6%92%ADPodcast\"><\/span><strong><span style=\"color: #008080;\">2020\u5e74\uff1a\u5178\u7bc4\u8f49\u79fb\u3001\u65b0\u8208\u884c\u92b7\u5de5\u5177\u8208\u8d77 (\u76f4\u64ad+Podcast)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u9019\u52d5\u76ea\u7684 2020 \u5e74\uff0cCOVID-19 \u5c0d\u65bc\u300c\u6578\u4f4d\u8f49\u578b\u300d\u7684\u63a8\u52d5\u88ab\u5f37\u70c8\u7206\u767c\u51fa\u4f86\uff0c\u57fa\u672c\u4e0a\u4eca\u5e74\u6709\u8a31\u591a\u4f01\u696d\u90fd\u662f remote work (\u9060\u7aef\u5de5\u4f5c)\uff1b\u6b64\u5916\uff0c2020 \u5e74\u5176\u5be6\u6709\u500b\u5f88\u6709\u8da3\u7684\u8da8\u52e2\uff0c\u5c31\u662f\u300c\u65b0\u5178\u7bc4\u300d\uff0c\u8209\u4f8b\u4f86\u8aaa\uff0c\u76f4\u64ad\u96fb\u5546\u5e38\u898b\u7684\u5c0e\u8cfc\u624b\u6cd5\u662f\u5728\u76f4\u64ad\u7559\u8a00\u4e2d\u300c+1\u300d\uff0c\u5148\u524d\u4e00\u5e74\u505a\u4e86 10 \u5104\u5143\u71df\u6536\uff0c\u4f46\u73fe\u5728\u53ef\u80fd\u662f\u4e00\u500b\u6708\u5c31 10 \u5104\u4e86\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7576\u6211\u5011\u7a31\u4eca\u5e74\u662f\u300c\u65b0\u5178\u7bc4\u300d\u6642\uff0c\u5927\u5bb6\u5c31\u6703\u8aaa\u820a\u5178\u7bc4\u5c07\u6703\u6b7b\u53bb\uff0c\u4f46\u6709\u8da3\u7684\u662f\uff0cOMO (Online-Merge-Offline) \u4e5f\u5728\u6210\u9577\u4e2d\uff0c\u4e5f\u8a31\u5c31\u662f\u56e0\u70ba\u300c\u6578\u4f4d\u8f49\u578b\u300d\u624d\u5f97\u4ee5\u8b93\u65b0\u3001\u820a\u5178\u7bc4\u90fd\u4e0d\u65b7\u5730\u5728\u6210\u9577\uff0c\u4e5f\u56e0\u6b64\u672c\u6b21\u7684\u4e3b\u984c\u5167\u5bb9\u591a\u8ddf\u65b0\u5178\u7bc4\u53ca OMO \u76f8\u95dc\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%A0%B4%E7%A2%8E%E5%8C%96\"><\/span><strong>\u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-25356\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/12\/IMG_6184_tiny-1024x682.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><br \/>\n<span style=\"font-weight: 400;\">\u70ba\u4ec0\u9ebc\u4eca\u5e74\u662f\u4e00\u500b\u300c\u6d88\u8cbb\u8005\u65c5\u7a0b\u7684\u7834\u788e\u300d\u7684\u6642\u4ee3\uff1f\u5728\u904e\u53bb\uff0c\u4e00\u500b\u4eba\u6240\u80fd\u89f8\u53ca\u5230\u7684\u5a92\u9ad4\u3001\u6e20\u9053\u7684\u9078\u64c7\u4e26\u4e0d\u591a\uff0c\u4f46\u73fe\u4eca\u4e00\u500b\u4eba\u7684\u884c\u70ba\u5c31\u53ef\u80fd\u6db5\u62ec Video ad\u3001Facebook\u3001Google Search\u3001Instagram\u3001LINE\u3001Display ad \u7b49\u5404\u7a2e\u53ef\u4ee5\u4fc3\u6210\u8f49\u63db\u7684\u65b9\u5f0f\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u73fe\u5728\u5927\u5bb6\u53ef\u80fd\u53ea\u662f\u6ed1\u500b LINE \uff0c\u7a81\u7136\u770b\u5230\u6709\u500b\u5e97\u5bb6\u8aaa\u300c\u4f60\u60f3\u8cb7\u7684\u6771\u897f\u6211\u6709\u5728\u8ce3\u300d\uff0c\u4f7f\u7528\u8005\u53ef\u80fd\u5c31\u6703\u8cb7\u55ae\u3002\u6240\u4ee5\uff0c\u8a31\u591a\u516c\u53f8\u70ba\u4e86\u8981\u89f8\u53ca\u66f4\u591a\u6d88\u8cbb\u8005\uff0c\u8b8a\u6210\u6bcf\u500b\u884c\u92b7\u7ba1\u9053\u90fd\u8981\u7d93\u71df\uff0c\u4f46\u53ef\u60dc\u7684\u662f\uff0c\u7d55\u5927\u90e8\u5206\u7684\u516c\u53f8\u662f\u6c92\u6709\u6642\u9593\u7d93\u71df\u9019\u9ebc\u591a\u7684\u5de5\u5177\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u4e5f\u56e0\u6b64\uff0cawoo \u63d0\u4f9b\u89e3\u65b9\uff1aawoo \u7684 nununi AI (2021\/03 \u5f8c\u5df2\u66f4\u540d\u70ba<a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\" target=\"_blank\" rel=\"noopener\"><strong>\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a>)\u6280\u8853\u662f\u53ef\u4ee5\u628a\u6240\u6709\u7684\u5de5\u5177\u6574\u5408\u5728\u4e00\u8d77\uff0c\u9019\u9805\u6280\u8853\u662f\u904b\u7528 AI \u7d50\u5408\u81ea\u7136\u8a9e\u8a00\u8655\u7406\u7814\u767c\u7684\u6df1\u5ea6\u884c\u92b7\u79d1\u6280\u89e3\u6c7a\u65b9\u6848\uff0c\u53ef\u4ee5\u8b93 organic traffic \u6709100%\u7684\u6210\u9577\uff0cawoo \u5c08\u5bb6\u63d0\u4f9b\u8aee\u5546\u7684\u65b9\u5f0f\u4f86\u5e6b\u52a9\u5927\u5bb6\u6aa2\u8996\u81ea\u5df1\u516c\u53f8\u7684\u884c\u92b7\u5de5\u5177\u65b9\u5f0f\u3002\u6211\u5011\u5728\u9019\u88e1\u60f3\u8981\u8ac7\u7684\u662f\u300c\u884c\u92b7\u81ea\u52d5\u5316\u300d(Marketing Automation)\uff0c\u662f\u6307\u904b\u7528\u4e00\u7ad9\u5f0f\u8edf\u9ad4\u4f86\u5354\u52a9\u591a\u7ba1\u9053\u7ba1\u7406\u884c\u92b7\u6d41\u7a0b\u8207\u6d3b\u52d5\uff0c\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u57f9\u990a\u51fa\u54c1\u8cea\u512a\u826f\u7684\u6f5b\u5728\u9867\u5ba2\u3002\u900f\u904e\u9019\u6a23\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u89e3\u6c7a\u91cd\u8907\u6027\u5de5\u4f5c\uff0c\u7bc0\u7701\u8a31\u591a\u6642\u9593\u548c\u884c\u92b7\u8cc7\u6e90\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cookieless%E6%99%82%E4%BB%A3%E6%AD%A3%E5%9C%A8%E7%99%BC%E7%94%9F\"><\/span><strong>Cookieless\u6642\u4ee3\u6b63\u5728\u767c\u751f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-25355\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2020\/12\/IMG_6187_tiny-1024x682.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><br \/>\n<span style=\"font-weight: 400;\">\u5728 2020 \u5e74\uff0c\u53e6\u4e00\u500b\u5f88\u5927\u7684\u4e8b\u60c5\u662f\u5c31\u662f Cookieless \u7684\u6642\u4ee3\u6b63\u5728\u767c\u751f\uff0c\u4ee5\u5f8c\u975e\u5e38\u6709\u53ef\u80fd\u6703\u8ffd\u8e64\u4e0d\u5230\u6210\u6548\uff0c\u6240\u4ee5\u5404\u4f4d\u9700\u8981\u6709 CDP (\u9867\u5ba2\u6578\u64da\u5e73\u53f0)\uff0c\u624d\u80fd\u628a\u6578\u64da\u638c\u63e1\u5728\u81ea\u5df1\u624b\u4e0a\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u8ac7\u56de Martech\uff0cMike \u8868\u793a\uff1a\u73fe\u5728\u5927\u5bb6\u53ef\u80fd\u6700\u5728\u610f\u7684\u662f\u300c\u5982\u4f55\u8ffd\u8e64\u500b\u4eba\u884c\u70ba\u300d\uff0c\u4f46\u300c\u8de8\u5c4f\u7db2\u8def\u4f7f\u7528\u884c\u70ba\u300d\u9019\u4ef6\u4e8b\u53cd\u800c\u662f\u5012\u8457\u8d70\u7684\uff0c\u300c\u500b\u4eba\u5316\u300d\u9019\u7a2e\u6771\u897f\u5c31\u50cf\u662f\u4f60\u4f86\u6211\u7684\u5e97\u88e1\uff0c\u7576\u4e0b\u6211\u80fd\u77e5\u9053\u4f60\u524d\u5929\u3001\u5927\u524d\u5929\u767c\u751f\u4ec0\u9ebc\u4e8b\u60c5\uff0c\u4f46\u662f\u4e4b\u5f8c\u5f88\u53ef\u80fd\u5c31\u6703\u88ab\u7981\u6b62\u9019\u6a23\u8490\u96c6\u8cc7\u6599\uff0c\u6240\u4ee5\u505a\u500b\u4eba\u5316\u5c31\u6703\u8b8a\u5f97\u975e\u5e38\u9ad8\u96e3\u5ea6\u3002\u70ba\u6b64\uff0cMike \u6709\u56db\u9ede\u8da8\u52e2\u89c0\u5bdf\u8981\u5206\u4eab\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">2018 \u5e74\u7684 GDPR \u7b49\u5168\u7403\u7528\u6236\u96b1\u79c1\u6b0a\u4fdd\u8b77\u653f\u7b56\uff0c\u4f7f\u5f97\u6d88\u8cbb\u8005\u53ef\u4ee5\u4e3b\u5f35\u53d6\u6d88\u8ffd\u8e64\u7db2\u9801\u700f\u89bd\u6578\u64da<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u700f\u89bd\u5668\u5305\u542bChrome\u3001Firefox\u3001Safari \u7b49\u700f\u89bd\u5668\u53d6\u6d88\u7b2c\u4e09\u65b9 Cookie\u8ffd\u8e64\u529f\u80fd\uff0cChrome \u65bc 2022 \u5e74\u5168\u9762\u53d6\u6d88\u7b2c\u4e09\u65b9 Cookie \u8ffd\u8e64\u670d\u52d9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple ITP \u898f\u7bc4\uff0c\u5c01\u963b\u7db2\u8def\u6307\u7d0b\u3001CNAME Cloaking\u3001Local Storage \u7b49\u5ee3\u544a\u8ffd\u8e64\u6280\u8853<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple iOS14 2021 \u5e74\u6b63\u5f0f\u898f\u7bc4\u5ee3\u544a IDFA \u8ffd\u8e64\u9810\u8a2d\u9700\u7531\u7528\u6236\u540c\u610f\u624d\u53ef\u8ffd\u8e64\u7528\u6236\u884c\u92b7<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E7%8F%BE%E8%A1%8CMartech%E8%A7%A3%E6%B1%BA%E6%96%B9%E6%A1%88%E8%81%9A%E7%84%A6%E6%96%BC%E6%B6%88%E8%B2%BB%E8%80%85%E7%90%86%E8%A7%A3\"><\/span><strong>\u73fe\u884cMartech\u89e3\u6c7a\u65b9\u6848\u805a\u7126\u65bc\u6d88\u8cbb\u8005\u7406\u89e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mike \u8a8d\u70ba\uff0c\u500b\u4eba\u5316\u8ffd\u8e64\u5728\u672a\u4f86\u5c07\u9010\u6f38\u5f0f\u5fae\uff0c\u6240\u4ee5\u9700\u8981\u900f\u904e\u300c\u5546\u54c1\u7406\u89e3\u300d\u7684\u7dad\u5ea6\u51fa\u767c\uff0c\u6316\u6398\u6d88\u8cbb\u8005\u4e0b\u4e00\u6b65\u884c\u70ba\uff0c\u505a\u5230\u300c\u500b\u4eba\u5316\u8ffd\u8e64\uff1e\u884c\u70ba\u7279\u5fb5\u300d\u7684\u601d\u7dad\u3002\u73fe\u5728\u53ca\u672a\u4f86\u6d88\u8cbb\u8005\u7121\u6cd5\u8f15\u6613\u88ab\u8ffd\u8e64\uff0c\u5728\u884c\u92b7\u5ee3\u544a\u6295\u905e\u5c07\u9762\u81e8\u6311\u6230\uff0c\u900f\u904e\u6d88\u8cbb\u8005\u8207\u7522\u54c1\u3001\u5167\u5bb9\u9ad4\u9a57\u7684\u884c\u70ba\u8108\u7d61\uff0c\u8fa8\u8b58\u7528\u6236\u884c\u4ea4\u758a\u8207\u6a23\u614b\uff0c\u559a\u8d77\u6d88\u8cbb\u8005\u610f\u5716\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">awoo \u900f\u904e AI 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noreferrer\">OMO\u6642\u4ee3\u4f86\u81e8\uff01\u5168\u901a\u8def\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u89e3\u5bc6 \u2013 \u6703\u524d\u5c08\u8a2a91APP\u7522\u54c1\u9577Happy<\/a><br \/>\n<a href=\"https:\/\/www.nununi.com\/growth-hacker-2020-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e0d\u53ea\u662f\u76f4\u64ad\u5e36\u8ca8\uff01\u963f\u69ae\u56b4\u9078\u5275\u8fa6\u4eba\u9673\u662d\u69ae\u77ed\u5f71\u97f34\u5927\u5fc3\u6cd5\u5206\u4eab<\/a><br \/>\n<a href=\"https:\/\/growthhacker.awoo.com.tw\/growth-hacker-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6210\u9577\u99ed\u5ba2\u5e74\u6703\u5b98\u65b9\u7db2\u7ad9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7b2c\u4e94\u5c46\u6210\u9577\u99ed\u5ba2\u5e74\u6703\uff0c\u547c\u61c9\u5168\u7403\u75ab\u60c5\uff0c\u5c07\u4e3b\u984c\u8a02\u70ba\u300c\u5f8c\u75ab\u60c5\uff1a\u88c2\u8b8a \u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e\u00d7\u6d41\u91cf\u518d\u9020\u300dawoo 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