{"id":25555,"date":"2021-02-22T15:21:31","date_gmt":"2021-02-22T07:21:31","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=25555"},"modified":"2026-05-15T17:27:37","modified_gmt":"2026-05-15T09:27:37","slug":"what-is-ga4","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-ga4\/","title":{"rendered":"Google Analytics\u8ddfGA4\u5dee\u5225\u5728\u54ea\u88e1?\u5f9e\u5b89\u88dd\u5230\u8a73\u89e3\u4e00\u6b21\u544a\u8a34\u4f60"},"content":{"rendered":"\r\n<p>\u884c\u92b7\u4eba\u5fc5\u5b9a\u6703\u64cd\u4f5c\u904e\u7684\u5de5\u5177 Google Analytics\uff0c\u5f9e 2005 \u5e74\u51fa\u751f\u81f3\u4eca\u6709 15 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\u7684\u81ea\u52d5\u5316\u8ffd\u8e64\u529f\u80fd\uff0c\u66f4\u662f\u964d\u4f4e\u884c\u92b7\u4eba\u6536\u96c6\u6578\u64da\u4e0a\u7684\u56f0\u96e3\u3002\u4eca\u5929\u5e36\u8457\u8b80\u8005\u5f9e GA4 \u7684\u5be6\u969b\u5b89\u88dd\u6b65\u9a5f\uff0c\u4e26\u63a2\u8a0e Google Analytics (\u901a\u7528) \u8207 GA4 \u5169\u8005\u9593\u7684\u5dee\u5225\uff0c\u6700\u5f8c\u518d\u8ddf\u5404\u4f4d\u5206\u6790\u662f\u5426\u6709\u5fc5\u8981\u5b89\u88dd GA4\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u70ba\u4e86\u7814\u7a76 GA4\uff0c\u6211\u5011\u5148\u4f86\u8ac7\u8ac7\u5b89\u88dd\u7684\u6b65\u9a5f\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u5c1a\u672a\u64c1\u6709\u4efb\u4f55 Google Analytics \u7684\u8cc7\u6599\uff0c\u73fe\u5728\u53ea\u8981\u5efa\u7acb\u65b0\u7684\u8cc7\u6599\u6642\uff0cGoogle Analytics \u90fd\u6703\u9ed8\u8a8d\u5e6b\u4f60\u5b89\u88dd GA4\uff0c\u53ef\u4ee5\u76f4\u63a5\u8df3\u904e\u6b65\u9a5f 1 \u5f9e\u6b65\u9a5f 2 \u958b\u59cb\u770b\u8d77\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u679c\u4f60\u5df2\u7d93\u6709 Google Analytics (\u901a\u7528) \u7684\u8cc7\u6599\uff0c\u90a3\u53ea\u9700\u8981\u5e7e\u500b\u6b65\u9a5f\uff0c\u5c31\u53ef\u4ee5\u5efa\u7acb\u65b0\u7684 GA4\u3002<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u9996\u5148\uff0c\u4f60\u9700\u8981\u9ede\u9078\u300c\u7ba1\u7406\u300d\uff0c\u4e0a\u65b9\u5c31\u6703\u51fa\u73fe\u300cGoogle Analytics (\u5206\u6790) 4 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\u7684\u8cc7\u6599\uff0c\u9019\u6642\u8acb\u9ede\u9078\u300c\u8cc7\u6599\u4e32\u6d41\u300d\u4e26\u4e14\u6309\u4e0b\u300c\u65b0\u589e\u4e32\u6d41\u300d\uff0c\u8f38\u5165\u597d\u81ea\u5bb6\u7db2\u7ad9\u7684\u7db2\u5740\u8207\u540d\u7a31\u5f8c\u9001\u51fa\uff0c\u5c31\u6703\u8df3\u51fa\u4e0b\u5716\u4e00\u6a23\u7684\u756b\u9762\uff0c\u544a\u8a34\u4f60\u7db2\u7ad9\u7684\u8ffd\u8e64 ID \u70ba\u4f55\u3002<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u7d30\u5fc3\u7684\u4f60\u6703\u767c\u73fe\uff0c\u9019\u500b ID \u8207\u539f\u5148\u7684 Google Analytics (\u901a\u7528) \u4e0d\u540c\uff0cGA4 \u672a\u4f86\u5c07\u6703\u4ee5 &#8220;G-&#8221; \u70ba\u958b\u982d\uff0c\u800c Google Analytics (\u901a\u7528) \u5247\u6703\u662f &#8220;UA-&#8221; \u70ba\u4e3b\u3002\u8acb\u8a18\u4f4f GA4 \u7684\u8ffd\u8e64 ID\uff0c\u7a0d\u5f8c\u5728\u5b89\u88dd\u4ee3\u78bc\u6642\u5c07\u6703\u9700\u8981\u7528\u5230\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/L6U2aKamas3ohaoDwRVunffGMNWI4ZzEEPvV-s-2kilXqVJjA4FH-FYhpDS9PVDvhMl_FKf1hxeNWQT88tuv3eiKqrjTxAdp9gps7cwa0TFqT-5V3pq8yTsBGA6__iJh_FOAnud4\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>\u70ba\u4e86\u8b93\u7db2\u9801\u7684\u6578\u64da\u53ef\u4ee5\u6d41\u5411 GA4\uff0c\u6211\u5011\u6703\u5efa\u8b70\u5229\u7528 Google Tag Manager \u4f86\u5b89\u88dd\u4ee3\u78bc\u6703\u6bd4\u8f03\u65b9\u4fbf\uff0c\u53ef\u4ee5\u8907\u7fd2 <a href=\"https:\/\/www.awoo.com.tw\/blog\/gtm-ga-implement\/\">Google Tag Manager \u6559\u5b78\uff1a\u7b2c\u4e00\u6b21\u88ddGoogle Analytics\u5c31\u4e0a\u624b<\/a>\uff0c\u4e86\u89e3\u548c\u64cd\u4f5c Google Tag Manager\u3002<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>\u958b\u555f Google Tag Manager \u4e26\u4e14\u65b0\u589e\u4ee3\u78bc\uff0c\u5728\u4ee3\u78bc\u8a2d\u5b9a\u8655\u9078\u64c7\u300cGA4 \u8a2d\u5b9a\u300d\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/39ZqlfMXs-kDpXRBzrmx31SMLu9I1LlsLgpkT4cRM4OXwDzuxuqw5XNo4mG5V7TwIIRC8jyLp0JMMpSsP_SgkKB7sSSBb5oB8zeeS74NAkHc9e_bTC9OqlqPk4bnFjWKADHo1TUM\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u9078\u64c7\u5f8c\u5728\u525b\u525b\u7684\u8a55\u4f30 ID \u4e2d\uff0c\u8f38\u5165\u525b\u525b\u5f97\u5230\u7684\u300c\u8ffd\u8e64 ID\u300d\u4e26\u5728\u89f8\u767c\u689d\u4ef6\u4e2d\u9078\u64c7\u300cAll Pages\u300d<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/D769Dl3SYowUmkkXneoInIGbh4mbHJO-oQTMMGtt1ERyCZ95KyO6bdMsZjmCKYtJjygj5nm4amrw4I_fdJHjp6eT5I25GhjM22MhcY744L1z8Y3prbA1uOsuR8IRxqldAxj4xNJj\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u5230\u9019\u4e00\u6b65\uff0c\u606d\u559c\u4f60\u4f60\u5df2\u7d93\u5b8c\u6210 GA4 \u7684\u5efa\u7acb\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics%E9%80%9A%E7%94%A8%E8%88%87GA4%E4%B9%8B%E9%96%93%E8%B3%87%E6%96%99%E5%91%88%E7%8F%BE%E7%9A%84%E5%B7%AE%E5%88%A5\"><\/span>Google Analytics(\u901a\u7528)\u8207GA4\u4e4b\u9593\u8cc7\u6599\u5448\u73fe\u7684\u5dee\u5225<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u5b89\u88dd\u5b8c GA4 \u5f8c\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u958b\u59cb\u5b78\u7fd2\u9019\u9805\u65b0\u578b\u5de5\u5177\u3002\u5982\u679c\u4f60\u624b\u908a\u525b\u597d\u6709\u4e00\u500b Google Analytics(\u901a\u7528) \u7684\u8cc7\u6599\uff0c\u6211\u5011\u5c31\u4f86\u89c0\u5bdf\u4e00\u4e0b Google Analytics (\u901a\u7528) \u8207 GA4 \u4e4b\u9593\u7684\u5dee\u5225\u5427\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Analytics%E9%80%9A%E7%94%A8%E6%95%B8%E6%93%9A%E8%A1%A8%E7%8F%BE\"><\/span>Google Analytics(\u901a\u7528)\u6578\u64da\u8868\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u904e\u53bb\u7684\u8cc7\u6599\u5c64\u7d1a\u88ab\u5206\u6210\u4e09\u7a2e\u5c64\u7d1a\uff0c<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u4f7f\u7528\u8005\u5c64\u7d1a (User Level Scope) \u6703\u88ab\u8a18\u9304\u4e0b\u300c\u570b\u5bb6\u300d\u300c\u6027\u5225\u300d\u300c\u8a9e\u8a00\u300d\uff0c\u91dd\u5c0d\u4f7f\u7528\u8005\u500b\u300c\u8eab\u5206\u300d\u505a\u7d00\u9304<\/li>\r\n<li>\u5de5\u4f5c\u968e\u6bb5\u5c64\u7d1a (Session Level Scope) \u6703\u88ab\u8a18\u9304\u4e0b\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u300c\u4f86\u6e90\u300d\u300c\u5a92\u4ecb\u300d\u7b49\u7b49\uff0c\u5c0d\u65bc\u6b64\u6b21\u6574\u500b\u884c\u52d5\u4e2d\u7684\u300c\u80cc\u666f\u300d\u505a\u4e0b\u7d00\u9304<\/li>\r\n<li>\u5339\u914d\u5c64\u7d1a (Hit Level Scope) 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src=\"https:\/\/lh3.googleusercontent.com\/zKrx4Ev6GCzPNdOe3G_giaS2ST8dOGjmAvsEEqJ9FFtfQ8ov9t9Rfv1evwqVL_fDNKjmU2mcY1gmi30pJHUc4dlz9lUSZHSLXX7i8D4y5QEmQEwg7M9WYzcX9x1FkscJlUAi-kDu\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4%E4%BB%A5%E4%BA%8B%E4%BB%B6%E5%91%88%E7%8F%BE\"><\/span>GA4\u4ee5\u4e8b\u4ef6\u5448\u73fe<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u76f8\u8f03\u65bc Google Analytics (\u901a\u7528) \u4ee5\u300c\u5de5\u4f5c\u968e\u6bb5\u300d\u70ba\u4e3b\u8ef8\u9032\u884c\u8cc7\u6599\u7684\u6536\u96c6\uff0cGA4 \u5247\u8fd1\u4e4e\u6240\u6709\u8cc7\u8a0a\u90fd\u4ee5\u300c\u4e8b\u4ef6\u300d\u70ba\u55ae\u4f4d\u6536\u96c6\uff0c\u53bb\u8907\u96dc\u5316\u7684\u6a5f\u5236\uff0c\u4f7f\u5f97 GA4 \u5c0d\u65bc\u8cc7\u6599\u6536\u96c6\u4e0a\u7684\u65b9\u5f0f\u66f4\u52a0\u5f48\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u540c\u6642 GA4 \u5c07\u80fd\u5920\u540c\u6642\u6536\u96c6\u7db2\u9801\u7248\u53ca APP 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class=\"ez-toc-section\" id=\"%E5%BE%9EGTM%E7%9C%8B%E6%95%B8%E6%93%9A\"><\/span>\u5f9eGTM\u770b\u6578\u64da<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u7576\u6211\u5011\u5b89\u88dd\u5b8c\u6b63\u5e38\u7a0b\u5e8f\u5f8c\uff0c\u78ba\u8a8d GTM \u7684\u9810\u89bd\u6a21\u5f0f\u4e2d\uff0c\u4e0a\u65b9\u5c31\u6703\u51fa\u73fe\u5169\u7a2e\u6536\u96c6\u4ee3\u78bc\uff0c\u4e00\u500b\u662f\u6211\u5011 GA \u539f\u672c\u7684\u4ee3\u865f\uff0c\u53e6\u4e00\u500b\u5247\u6703\u662f GA4 \u7684\u8ffd\u8e64 ID\uff0c\u672a\u4f86\u82e5\u662f\u8981\u78ba\u8a8d\u81ea\u5b9a\u7fa9\u7684\u4ee3\u78bc\u6709\u6c92\u6709\u6210\u529f\u5728\u8cc7\u6e90\u4e2d\u89f8\u767c\uff0c\u53ef\u4ee5\u5206\u958b\u5169\u908a\u89c0\u5bdf\u3002<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Mremd33bO0hjhdYbtPxRk47jzy96p16HyjZznuY-EKOu67f4_06E6SaIQWh7t2-khTFi5h3fg2qOAFT9_uGOHZBxUMNiU5mqPaJDXfDl7KLQCqvBd8XFnUahzpEdIS26h0XUH0_Y\" alt=\"\" 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href=\"https:\/\/www.awoo.com.tw\/subscribe\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a02\u95b1\u6210\u9577\u99ed\u5ba2\u884c\u92b7\u8a8c<\/a>\uff01<\/p>\r\n<p><span style=\"font-weight: 400;\">\u5982\u6709\u4efb\u4f55SEO\u3001SEM\uff0c\u6216\u7db2\u7ad9\u6d41\u91cf\u6210\u9577\u554f\u984c\uff0c<\/span>\u5e0c\u671b\u9032\u4e00\u6b65\u4e86\u89e3SEO\u6d41\u91cf\u6210\u9577\u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\r\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 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