{"id":25716,"date":"2021-04-01T11:26:35","date_gmt":"2021-04-01T03:26:35","guid":{"rendered":"https:\/\/www.awoo.com.tw\/?p=25716"},"modified":"2022-09-21T16:12:21","modified_gmt":"2022-09-21T08:12:21","slug":"2021-seo-7-trends","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/","title":{"rendered":"2021\u5e74\u4f60\u5fc5\u9808\u8981\u77e5\u9053\u7684\u4e03\u5927 SEO \u8da8\u52e2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u5e74\uff0c\u4e00\u5834\u75ab\u60c5\u6253\u4e82\u4e86\u5f88\u591a\u4f01\u696d\u7684\u4f48\u5c40\uff0c\u5728\u300c\u9700\u6c42\u6c92\u6709\u6d88\u5931\uff0c\u53ea\u662f\u8f49\u70ba\u7dda\u4e0a\u300d\u7684\u72c0\u614b\u4e0b\uff0c\u8b93\u4f01\u696d\u4e3b\u66f4\u52a0\u91cd\u8996 SEO \u5728\u6578\u4f4d\u7ba1\u9053\u4e0a\u91cd\u8981\u6027\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u9664\u4e86\u4e0d\u65b7\u66f4\u65b0\u7684\u6f14\u7b97\u6cd5\uff0cGoogle \u4e5f\u5206\u4eab\u4e86 AI \u7d50\u5408\u641c\u5c0b\u5f15\u64ce\u7684\u61c9\u7528\u3002\u9762\u5c0d\u6108\u4f86\u6108\u8070\u660e\u7684\u641c\u5c0b\u5f15\u64ce\uff0c\u884c\u92b7\u4eba\u8a72\u5982\u4f55\u6301\u7db2\u7ad9\u6392\u540d\u512a\u52e2\uff0c\u8b93\u81ea\u5bb6\u7db2\u7ad9\u653b\u4f54\u641c\u5c0b\u7d50\u679c\u7b2c\u4e00\u9801\uff1f\u8b93 awoo \u5e36\u4f60\u56de\u9867 2020 \u5e74 SEO \u91cd\u9ede\u66f4\u65b0\uff0c\u540c\u6642\u4e00\u540c\u63a2\u7d22 2021 \u5e74 SEO \u7684\u4e03\u5927\u8da8\u52e2\uff0c\u70ba\u4f60\u63d0\u4f9b\u6700\u524d\u6cbf\u7684 SEO \u7b56\u7565\u65b9\u5411 \u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#AI_%E8%AE%93_Google_%E6%9B%B4%E7%9E%AD%E8%A7%A3%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96\" >AI \u8b93 Google \u66f4\u77ad\u89e3\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#%E4%BD%BF%E7%94%A8%E8%80%85%E9%AB%94%E9%A9%97%E5%A6%82%E4%BD%95%E5%BD%B1%E9%9F%BFSEO%E6%8E%92%E5%90%8D%EF%BC%9FCore_Web_Vital_3%E5%A4%A7%E6%8C%87%E6%A8%99\" >\u4f7f\u7528\u8005\u9ad4\u9a57\u5982\u4f55\u5f71\u97ffSEO\u6392\u540d\uff1fCore Web Vital 3\u5927\u6307\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Google_Analytics_4%EF%BC%9AAI%E6%95%B8%E6%93%9A%E6%B4%9E%E5%AF%9F%E8%88%87%E9%A0%90%E6%B8%AC%E6%96%B0%E5%8A%9F%E8%83%BD\" >Google Analytics 4\uff1aAI\u6578\u64da\u6d1e\u5bdf\u8207\u9810\u6e2c\u65b0\u529f\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#2021%E5%BF%85%E7%9F%A5%E7%9A%84SEO%E4%B8%83%E5%A4%A7%E8%B6%A8%E5%8B%A2\" >2021\u5fc5\u77e5\u7684SEO\u4e03\u5927\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Mobile-first%EF%BC%9A%E5%A4%A7%E8%A1%8C%E5%8B%95%E7%89%88%E7%B6%B2%E7%AB%99%E6%99%82%E4%BB%A3%E4%BE%86%E8%87%A8\" >Mobile-first\uff1a\u5927\u884c\u52d5\u7248\u7db2\u7ad9\u6642\u4ee3\u4f86\u81e8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#E-A-T%EF%BC%9A%E8%AE%93%E7%B6%B2%E7%AB%99%E5%80%BC%E5%BE%97%E4%BF%A1%E8%B3%B4\" >E-A-T\uff1a\u8b93\u7db2\u7ad9\u503c\u5f97\u4fe1\u8cf4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Voice_Search%EF%BC%9A%E8%AA%9E%E9%9F%B3%E6%90%9C%E5%B0%8B%E6%9B%B4%E4%BE%BF%E5%88%A9\" >Voice Search\uff1a\u8a9e\u97f3\u641c\u5c0b\u66f4\u4fbf\u5229<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Long_Content%EF%BC%9A%E6%9B%B4%E8%A9%B3%E7%B4%B0%E6%9B%B4%E8%B1%90%E5%AF%8C%E7%9A%84%E6%96%87%E7%AB%A0%E5%85%A7%E5%AE%B9\" >Long Content\uff1a\u66f4\u8a73\u7d30\u66f4\u8c50\u5bcc\u7684\u6587\u7ae0\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Video_Marketing_SEO%EF%BC%9A%E5%BD%B1%E9%9F%B3%E8%A1%8C%E9%8A%B7%E7%95%B6%E9%81%93\" >Video Marketing SEO\uff1a\u5f71\u97f3\u884c\u92b7\u7576\u9053<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#Influencer_SEO%EF%BC%9A%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7\" >Influencer SEO\uff1a\u7db2\u7d05\u884c\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#AISEO%EF%BC%9ASEO_%E8%87%AA%E5%8B%95%E5%8C%96\" >AI+SEO\uff1aSEO \u81ea\u52d5\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-seo-7-trends\/#%E7%B5%90%E8%AA%9E%EF%BC%9AAI%E4%B9%8B%E6%96%BCSEO%EF%BC%8C%E6%90%9C%E5%B0%8B%E5%B0%87%E8%AE%8A%E6%9B%B4%E5%8A%A0%E6%99%BA%E8%83%BD%E4%B8%94%E6%BA%96%E7%A2%BA\" >\u7d50\u8a9e\uff1aAI\u4e4b\u65bcSEO\uff0c\u641c\u5c0b\u5c07\u8b8a\u66f4\u52a0\u667a\u80fd\u4e14\u6e96\u78ba<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2020_SEO_%E5%9B%9B%E5%A4%A7%E9%87%8D%E8%A6%81%E4%BA%8B%E4%BB%B6%E5%9B%9E%E9%A1%A7\"><\/span><strong>2020 SEO \u56db\u5927\u91cd\u8981\u4e8b\u4ef6\u56de\u9867<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"2020_Google_3_%E6%AC%A1%E6%A0%B8%E5%BF%83%E6%9B%B4%E6%96%B0\"><\/span><span style=\"color: #008080;\"><b>2020 Google 3 \u6b21\u6838\u5fc3\u66f4\u65b0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/blog.google\/products\/search\/search-in-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google \u5b98\u65b9<\/span><\/a><span style=\"font-weight: 400;\">\u8868\u793a\uff1a2020 \u5e74 Google \u4e00\u5171\u9032\u884c\u4e86 4000 \u6b21\u4ee5\u4e0a\u7684\u641c\u5c0b\u6539\u9032\u8207\u66f4\u65b0\uff0c\u5176\u4e2d\u7684\u91cd\u5927\u6f14\u7b97\u6cd5\u66f4\u65b0\u5247\u7a31\u70ba\u6838\u5fc3\u66f4\u65b0 (Core Update)\u3002\u6b63\u56e0\u6bcf\u6b21\u6838\u5fc3\u66f4\u65b0\u90fd\u6709\u53ef\u80fd\u5f71\u97ff\u5230\u7db2\u7ad9\u7d22\u5f15\u8207\u6392\u540d\uff0c\u56e0\u6b64\u884c\u92b7\u4eba\u66f4\u9700\u638c\u63e1\u6f14\u7b97\u6cd5\u7684\u6700\u65b0\u8cc7\u8a0a\uff0c\u4ee5\u5229\u8abf\u6574\u7db2\u7ad9\u5167\u5bb9\u7b56\u7565\u3002\u800c\u5728 2020 \u5e74 Google \u5247\u767c\u4f48\u4e86 3 \u6b21\u6838\u5fc3\u66f4\u65b0\uff0c\u5206\u5225\u767c\u751f\u5728 2020\/01\u30012020\/05\u30012020\/12 \u4e09\u500b\u6708\u4efd\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u7531\u65bc Google \u4e0d\u6703\u8aaa\u660e\u6bcf\u6b21\u6838\u5fc3\u66f4\u65b0\u7684\u8b8a\u52d5\u5167\u5bb9\uff0c\u6240\u4ee5\u5728\u6f14\u7b97\u6cd5\u66f4\u65b0\u5f8c\uff0c\u5efa\u8b70\u5bc6\u5207\u6ce8\u610f\u672a\u4f86\u5e7e\u9031\u7684\u6392\u540d\u8868\u73fe\uff0c\u82e5\u89c0\u5bdf\u5230\u6392\u540d\u6709\u986f\u8457\u4e0b\u964d\uff0c\u5247\u53ef\u91cd\u65b0\u8a55\u4f30\u7db2\u7ad9\u5167\u5bb9\u662f\u5426\u80fd\u89e3\u6c7a\u4f7f\u7528\u8005\u60f3\u627e\u7684\u554f\u984c\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google \u6f14\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"AI_%E8%AE%93_Google_%E6%9B%B4%E7%9E%AD%E8%A7%A3%E4%BD%BF%E7%94%A8%E8%80%85%E6%90%9C%E5%B0%8B%E6%84%8F%E5%9C%96\"><\/span><span style=\"color: #008080;\"><b>AI \u8b93 Google \u66f4\u77ad\u89e3\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">2020\/10 Google \u5728 Search On \u5927\u6703\u4e0a\u91cb\u51fa\u5169\u5927 SEO \u8cc7\u8a0a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BERT \u6f14\u7b97\u6cd5\u666e\u53ca\u5316\uff1a2019 \u5e74\u63a8\u51fa\u7684 BERT \u6f14\u7b97\u6cd5\u5e7e\u4e4e\u5168\u9762\u61c9\u7528\u82f1\u8a9e\u67e5\u8a62\u4e2d\uff0c\u672a\u4f86\u4e5f\u5c07\u5ee3\u6cdb\u61c9\u7528\u5230\u5404\u570b\u8a9e\u8a00<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI \u5728 SEO \u4e94\u5927\u61c9\u7528<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u7406\u89e3\u5f71\u97f3\u5167\u5bb9\uff1aAI \u6df1\u5ea6\u7406\u89e3\u5f71\u7247\u8cc7\u8a0a\u548c\u8a9e\u97f3\u8fa8\u8b58\u3001\u4e26\u81ea\u52d5\u6a19\u8a18\u5f71\u7247\u6bb5\u843d \uff0c\u8b93\u4f7f\u7528\u8005\u80fd\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u627e\u5230\u7279\u5b9a\u7684\u5f71\u7247\u6bb5\u843d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u62fc\u5b57\u932f\u8aa4\uff1a\u4f7f\u7528\u65b0\u7684\u62fc\u5beb\u932f\u8aa4\u6f14\u7b97\u6cd5\uff0c\u4f86\u89e3\u6c7a\u4f7f\u7528\u8005\u5e38\u62fc\u932f\u5b57\u7684\u554f\u984c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/blog.google\/products\/search\/the-new-conversational-search-experience-were-thankful-for\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u6bb5\u843d\u641c\u5c0b<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u4ee5\u5f80Google \u7d22\u5f15\u7684\u662f\u6574\u500b\u7db2\u9801\uff0c\u73fe\u5728Google\u9084\u80fd\u7406\u89e3\u300c\u7db2\u9801\u5167\u7684\u7279\u5b9a\u6bb5\u843d\u300d\u7684\u76f8\u95dc\u6027\uff0c\u63d0\u4f9b\u4f7f\u7528\u8005\u6587\u7ae0\u7279\u5b9a\u6bb5\u843d\u7684\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5b50\u4e3b\u984c\u8207\u591a\u6a23\u6027<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u54fc\u6b4c\u627e\u6b4c\uff1aAI\u8fa8\u8b58\u6b4c\u66f2\u65cb\u5f8b\uff0c\u81ea\u52d5\u914d\u5c0d\u6b63\u78ba\u6b4c\u66f2<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u900f\u904e AI +SEO \u61c9\u7528\uff0c\u4f7f\u7528\u8005\u80fd\u66f4\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u8cc7\u8a0a\uff0c\u4e5f\u8b93\u641c\u5c0b\u7d50\u679c\u7684\u5167\u5bb9\u8b8a\u5f97\u66f4\u52a0\u591a\u5143\uff0c\u884c\u92b7\u4eba\u4e0d\u518d\u4fb7\u9650\u65bc\u512a\u5316\u6587\u7ae0\u5167\u5bb9\uff0c\u672a\u4f86\u4e0d\u8ad6\u662f\u7db2\u7ad9\u5167\u7684\u5716\u50cf\u3001\u5f71\u7247\u53ca\u8072\u97f3\u4e0a\uff0c\u90fd\u6709 SEO \u53ef\u512a\u5316\u4e4b\u8655\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">SEO \u5c08\u5bb6\u5982\u4f55\u770b\u5f85 AI \u5728\u641c\u5c0b\u4e0a\u7684\u61c9\u7528\uff1f\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"http:\/\/awoo.com.tw\/blog\/google-ai-search\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">AI\u8b93Google\u641c\u5c0b\u8b8a\u5f97\u66f4\u8070\u660e\uff1aSearch On\u767c\u5e03\u6700\u65b05\u9805Google AI\u61c9\u7528<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BD%BF%E7%94%A8%E8%80%85%E9%AB%94%E9%A9%97%E5%A6%82%E4%BD%95%E5%BD%B1%E9%9F%BFSEO%E6%8E%92%E5%90%8D%EF%BC%9FCore_Web_Vital_3%E5%A4%A7%E6%8C%87%E6%A8%99\"><\/span><span style=\"color: #008080;\"><b>\u4f7f\u7528\u8005\u9ad4\u9a57\u5982\u4f55\u5f71\u97ffSEO\u6392\u540d\uff1fCore Web Vital 3\u5927\u6307\u6a19<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u826f\u597d\u7684\u7db2\u7ad9\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u4e00\u76f4\u662f Google \u5e0c\u671b\u7d66\u4e88\u4f7f\u7528\u8005\u4e26\u81f4\u529b\u512a\u5316\u7684\u9805\u76ee\uff0c\u4ee5\u5f80\u5c0d\u65bc\u4f55\u8b02\u300c\u826f\u597d\u7684\u300d\u7db2\u7ad9\u4f7f\u7528\u8005\u9ad4\u9a57\uff0cGoogle \u4e26\u672a\u6709\u500b\u5b98\u65b9\u8aaa\u6cd5\uff0c\u5230\u4e86 2020\/05\uff0cGoogle \u5b98\u65b9\u767c\u5e03 3 \u9805Core Web Vitals (\u7db2\u7ad9\u9ad4\u9a57\u6838\u5fc3\u6307\u6a19) \uff0c\u5206\u5225\u91dd\u5c0d\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6(LCP)\u3001\u53ef\u958b\u59cb\u4e92\u52d5\u6642\u9593 (FID) \u53ca\u9801\u9762\u7a69\u5b9a\u6027 (CLS) \u9032\u884c\u8a55\u5206\uff0c\u8b93\u7db2\u7ad9\u7ba1\u7406\u8005\u80fd\u66f4\u4e86\u89e3\u81ea\u5bb6\u7db2\u7ad9\u7684\u9ad4\u9a57\u512a\u52a3\uff1bGoogle \u4e5f\u6307\u51fa\uff1a\u300c\u82e5 <\/span><a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">75% \u4ee5\u4e0a\u7684\u4f7f\u7528\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u7db2\u7ad9\u4e2d\u7684\u700f\u89bd\u9ad4\u9a57\u90fd\u80fd\u5920\u901a\u904e\u4ee5\u4e0a 3 \u7a2e\u6307\u6a19\uff0c\u5c31\u80fd\u5920\u5927\u5e45\u7684\u63d0\u5347\u4f7f\u7528\u8005\u641c\u5c0b\u9ad4\u9a57\uff0c\u751a\u81f3\u80fd\u5920\u8b93\u539f\u672c\u56e0\u7b49\u5f85\u800c\u96e2\u958b\u7684\u4f7f\u7528\u8005<\/span><a href=\"https:\/\/blog.chromium.org\/2020\/05\/the-science-behind-web-vitals.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u6e1b\u5c11 24%<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u300d\u9032\u800c\u63d0\u5347\u7db2\u7ad9 SEO \u6392\u540d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6 (LCP)\uff1a\u7528\u65bc\u6e2c\u91cf\u4f7f\u7528\u8005\u8f09\u5165\u9801\u9762\u6700\u5927\u5143\u7d20\u4e0b\u6240\u9700\u8981\u7684\u6642\u9593\uff0c\u826f\u597d\u72c0\u614b\u4e0b\u8a72\u6307\u6a19\u61c9\u4f4e\u65bc2.5s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53ef\u958b\u59cb\u4e92\u52d5\u6642\u9593 (FID)\uff1a\u7528\u65bc\u6e2c\u91cf\u4f7f\u7528\u8005\u7b2c\u4e00\u6b21\u5c0d\u7db2\u7ad9\u9032\u884c\u7684\u4e92\u52d5\u6642\u9593\uff0c\u826f\u597d\u72c0\u614b\u4e0b\u8a72\u6307\u6a19\u61c9\u4f4e\u65bc 100ms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9801\u9762\u7a69\u5b9a\u6027 (CLS)\uff1a\u7576\u4f7f\u7528\u8005\u6b63\u5728\u4f7f\u7528\u4e00\u500b\u9801\u9762\u98df\uff0c\u7a81\u7136\u8df3\u51fa\u4e00\u500b\u6309\u9215\u6216\u5ee3\u544a\uff0c\u5c0e\u81f4\u9ede\u64ca\u5230\u975e\u9810\u671f\u7684\u6309\u9215\u6216\u529f\u80fd\uff0c\u6210\u70ba\u4e0d\u597d\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0cCLS \u4fbf\u662f\u7528\u65bc\u6e2c\u91cf\u9019\u985e\u60c5\u6cc1\u7684\u6307\u6a19\uff0c\u826f\u597d\u72c0\u614b\u4e0b\u8a72\u6307\u6a19\u61c9\u4f4e\u65bc 0.1<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/core-web-vitals-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google\u7db2\u7ad9\u6838\u5fc3\u6307\u6a19Core web vitals(LCP\u3001FID\u3001CLS)\u662f\u4ec0\u9ebc\uff1f5\u5927SEO UX\u91cd\u9ede\u512a\u5316\u9805\u76ee<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_4%EF%BC%9AAI%E6%95%B8%E6%93%9A%E6%B4%9E%E5%AF%9F%E8%88%87%E9%A0%90%E6%B8%AC%E6%96%B0%E5%8A%9F%E8%83%BD\"><\/span><span style=\"color: #008080;\"><b>Google Analytics 4\uff1aAI\u6578\u64da\u6d1e\u5bdf\u8207\u9810\u6e2c\u65b0\u529f\u80fd<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google Analytics 4 \u5728 2019 \u5e74\u4fbf\u4e0a\u7dda\uff0c\u53bb\u5e7410\u6708\u5247\u662f\u767c\u4f48\u65b0\u7248\u672c\uff0c\u6700\u5927\u7279\u8272\u5728\u65bc APP+Web \u6578\u64da\u8cc7\u6e90\u7684\u529f\u80fd\u64f4\u5145\uff0c\u4e26\u6dfb\u52a0\u4e86 AI \u6a5f\u5668\u5b78\u7fd2\u7684\u9810\u6e2c\u529f\u80fd\uff0c\u81ea\u52d5\u63d0\u9192\u884c\u92b7\u4eba\u6ce8\u610f\u6578\u64da\u8da8\u52e2\uff0c\u4ee5\u56e0\u61c9\u672a\u4f86\u7684\u5546\u696d\u8b8a\u5316\uff0c\u4f8b\u5982\u5ba2\u6236\u6d41\u5931\u7387\u3001\u5546\u54c1\u9700\u6c42\u7b49\u6307\u6a19\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-25733\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/pasted-image-0-1024x465.png\" alt=\"\" width=\"800\" height=\"363\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Analytics\uff08\u5206\u6790\uff094\u4e2d\u7684\u9810\u6e2c\u7bc4\u4f8b\u3002\u5716\u7247\u4f86\u6e90\uff1aGoogle\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/what-is-ga4\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Analytics\u8ddfGA4\u5dee\u5225\u5728\u54ea\u88e1?\u5f9e\u5b89\u88dd\u5230\u8a73\u89e3\u4e00\u6b21\u544a\u8a34\u4f60<\/span><\/a><br \/>\n<a href=\"https:\/\/searchengineland.com\/google-analytics-4-adds-new-integrations-with-ads-ai-powered-insights-and-predictions-342048\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u8a8d\u8b58 Google Analytics 4\uff1aGoogle \u5982\u4f55\u5584\u7528AI\u505a\u5230\u6578\u64da\u6d1e\u5bdf\u8207\u9810\u6e2c<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\">\u7a76\u7adf 2021 \u5e74\u5728\u512a\u5316\u7db2\u7ad9 SEO \u6642\uff0c\u8981\u7279\u5225\u95dc\u6ce8\u54ea\u4e9b\u8da8\u52e2\u8207\u8b8a\u5316\u5462\uff1f\u4ee5\u4e0b\u4e03\u5927 SEO \u8da8\u52e2\u5c31\u7531 awoo \u4f86\u8ddf\u5404\u4f4d\u5206\u4eab\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2021%E5%BF%85%E7%9F%A5%E7%9A%84SEO%E4%B8%83%E5%A4%A7%E8%B6%A8%E5%8B%A2\"><\/span><b>2021\u5fc5\u77e5\u7684SEO\u4e03\u5927\u8da8\u52e2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u56de\u9867\u5b8c2020\u5e74\u7684SEO\u529f\u80fd\u8207\u8da8\u52e2\uff0c\u73fe\u5728\u5c31\u4f86\u4e86\u89e32021\u5e74\uff0c\u6709\u4ec0\u9ebcSEO\u8b70\u984c\u662f\u6578\u4f4d\u884c\u92b7\u6216\u7db2\u7ad9\u7ba1\u7406\u4eba\u54e1\u662f\u9700\u8981\u6301\u7e8c\u8ddf\u8e64\uff0c\u4ee5\u4e0b\u5c31\u662fawoo\u4f86\u544a\u8a34\u4f602021\u5e74\u5fc5\u5b9a\u6ce8\u610fSEO\u8da8\u52e2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile-first%EF%BC%9A%E5%A4%A7%E8%A1%8C%E5%8B%95%E7%89%88%E7%B6%B2%E7%AB%99%E6%99%82%E4%BB%A3%E4%BE%86%E8%87%A8\"><\/span><span style=\"color: #008080;\"><b>Mobile-first\uff1a\u5927\u884c\u52d5\u7248\u7db2\u7ad9\u6642\u4ee3\u4f86\u81e8<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f9e2016\u5e74\u958b\u59cb\uff0cGoogle\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u5728\u624b\u6a5f\u4e0a\u4e5f\u6709\u5f88\u597d\u7684\u4f7f\u7528\u9ad4\u9a57\uff0c\u958b\u767c\u884c\u52d5\u88dd\u7f6e\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\uff0c\u76ee\u7684\u5e0c\u671b\u6240\u6709\u7684\u7db2\u7ad9\uff0c\u80fd\u5920\u900f\u904e\u624b\u6a5f\u4e0a\u904b\u884c\u9806\u66a2\uff0c\u57282020\u5e743\u6708\uff0cGoogle<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/03\/announcing-mobile-first-indexing-for?hl=zh-tw\"><span style=\"font-weight: 400;\">\u5ba3\u5e03<\/span><\/a><span style=\"font-weight: 400;\">\u5df2\u7d93\u91dd\u5c0d\u8cc7\u6599\u5eab\u5167\u7684\u7db2\u7ad9\u9032\u884c\u884c\u52d5\u88dd\u7f6e\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\u8f49\u63db\u3002\u539f\u9810\u8a08\u8981\u76f4\u63a5\u9032\u884c\u5168\u6578\u8f49\u63db\uff0c\u4f46\u9047\u5230\u4e00\u4e9b\u4e0d\u78ba\u5b9a\u56e0\u7d20\uff0c\u56e0\u6b64\u5ef6\u52302021\u5e743\u6708\uff0c\u5c46\u6642\u6240\u6709\u65b0\u4e0a\u7dda\u7684\u7db2\u7ad9\uff0c\u90fd\u6703\u900f\u904e<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/07\/prepare-for-mobile-first-indexing-with\"><span style=\"font-weight: 400;\">\u8a72\u7cfb\u7d71\u9032\u884c\u7d22\u5f15<\/span><\/a><span style=\"font-weight: 400;\">\u3002awoo\u904e\u53bb\u4e0d\u65b7\u5730\u5f37\u8abf\u884c\u52d5\u88dd\u7f6e\u7684\u91cd\u8981\uff0c\u7db2\u7ad9\u5167\u5bb9\u8981\u8b93\u884c\u52d5\u88dd\u7f6e\u53ef\u9806\u5229\u700f\u89bd\uff0c\u73fe\u5728\u4f60\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u9805\u76ee\u597d\u597d\u6aa2\u8996\u7db2\u7ad9\u684c\u6a5f\u7248\u548c\u624b\u6a5f\u7248\u662f\u5426\u4e00\u81f4\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u9801\u4e0arobots meta\u6a19\u7c64\u662f\u5426\u8a2d\u7f6e\u4e00\u81f4\uff1a\u5728\u684c\u6a5f\u8207\u624b\u6a5f\u7248\u4e0a\u904b\u7528\u76f8\u540c\u7684meta\u6a19\u7c64\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u624b\u6a5f\u7248\u4e0a\u5716\u7247\u662f\u5426\u6709\u4f7f\u7528lazy-loading\uff1a\u5728\u624b\u6a5f\u4e0a\u4f7f\u7528lazy-loading\uff0c\u907f\u514d\u4e00\u6b21\u8f09\u5165\u6240\u6709\u5716\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u78ba\u5b9a\u4f60\u7684\u4e3b\u8981\u5167\u5bb9\u5728\u684c\u6a5f\u7248\u548c\u624b\u6a5f\u7248\u662f\u5426\u4e00\u81f4\uff1a\u907f\u514d\u70ba\u4e86\u7a7a\u9593\u8003\u91cf\uff0c\u6e1b\u5c11\u624b\u6a5f\u4e3b\u8981\u5167\u5bb9\uff0c\u52d9\u5fc5\u8981\u8b93\u624b\u6a5f\u8207\u684c\u6a5f\u4e3b\u8981\u5167\u5bb9\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6aa2\u67e5\u4f60\u7684\u5716\u7247\u548c\u5f71\u7247\uff1a\u50cf\u662f\u78ba\u8a8d\u5716\u7247\u7684\u54c1\u8cea\u662f\u5426\u4e00\u81f4\u3001\u624b\u6a5f\u7248\u5716\u7247\u8a2d\u5b9aalt\u5c6c\u6027\u3001\u684c\u6a5f\u7248\u548c\u624b\u6a5f\u7248\u4f7f\u7528\u76f8\u540c\u7684\u7db2\u5740\u3001\u4ee5\u53ca\u4f7f\u7528\u5f71\u7247\u7684\u7d50\u69cb\u5316\u8cc7\u6599\u6216\u8b93\u5716\u7247\u6216\u5f71\u7247\u653e\u7f6e\u5728\u624b\u6a5f\u6700\u4f73\u53ef\u8996\u4f4d\u7f6e<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u4ee5\u7528\u4ee5\u4e0b\u5de5\u5177\u6aa2\u67e5\u4f60\u7db2\u7ad9\u5728\u624b\u6a5f\u7248\u4e0a\u700f\u89bd\u6709\u6c92\u6709\u554f\u984c\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console\uff1aGSC\u7684\u7db2\u7ad9\u4f7f\u7528\u9ad4\u9a57\u6838\u5fc3\u6307\u6a19\u548c\u884c\u52d5\u88dd\u7f6e\u53ef\u7528\u6027\uff0c\u662f\u5169\u500b\u7528\u4f86\u53c3\u8003\u884c\u52d5\u88dd\u7f6e\u662f\u5426\u53ef\u4ee5\u9806\u5229\u700f\u89bd\u7db2\u7ad9\u7684\u6307\u6a19\uff0c\u88e1\u9762\u53ef\u56de\u5831\u6709\u554f\u984c\u7684\u9801\u9762\uff0c\u662f\u6700\u5bb9\u6613\u89e3\u6c7a\u7ad9\u5167\u9801\u9762\u554f\u984c\u7684\u7db2\u5740\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PageSpeed Insight(<\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">)\uff1a\u5b98\u65b9\u63d0\u4f9b\u7684\u5de5\u5177\uff0c\u53ef\u76f4\u63a5\u63d0\u4f9b\u5206\u6578\u4f86\u6aa2\u6e2c\u684c\u6a5f\u7248\u548c\u624b\u6a5f\u7248\u7db2\u7ad9\u554f\u984c\uff0c\u4e26\u4e14\u63d0\u4f9b\u76f4\u63a5\u5efa\u8b70\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66(<\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly?hl=zh-tw\"><span style=\"font-weight: 400;\">\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">)\uff1a\u5b98\u65b9\u63d0\u4f9b\u7684\u53e6\u4e00\u500b\u5de5\u5177\uff0c\u53ef\u76f4\u63a5\u56de\u5831\u7db2\u7ad9\u662f\u5426\u9069\u5408\u624b\u6a5f\u700f\u89bd\uff0c\u4e26\u63d0\u4f9b\u7db2\u9801\u554f\u984c\u9ede\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GTmetrix(<\/span><a href=\"https:\/\/gtmetrix.com\/\"><span style=\"font-weight: 400;\">\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">)\uff1a\u63d0\u4f9b\u8207Lighthouse\u3001Web Vitals\u76f8\u95dc\u7684\u6578\u64da\uff0c\u4e5f\u63d0\u4f9b\u4e0d\u540c\u88dd\u7f6e\u8b80\u53d6\u7684\u904e\u7a0b\uff0c\u8b93\u958b\u767c\u8005\u53ef\u4ee5\u66f4\u6e05\u695a\u77e5\u9053\u700f\u89bd\u5668\u4e0d\u540c\u88dd\u7f6e\u6e32\u67d3\u904e\u7a0b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webpagetest(<\/span><a href=\"https:\/\/www.webpagetest.org\/\"><span style=\"font-weight: 400;\">\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">)\uff1a\u53ef\u6839\u64da\u4e0d\u540c\u4f4d\u7f6e\u548c\u700f\u89bd\u5668\u9032\u884c\u6e2c\u8a66\uff0c\u53ef\u63d0\u4f9b\u6eff\u591a\u7db2\u7ad9\u901f\u5ea6\u8cc7\u8a0a\u8b93\u958b\u767c\u8005\u53c3\u8003\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u6839\u64daawoo\u5728\u901f\u5ea6\u512a\u5316\u7684\u7d93\u9a57\u4f86\u770b\uff0c\u5efa\u8b70\u7db2\u7ad9\u7ba1\u7406\u54e1\u3001\u884c\u92b7\u4eba\u54e1\uff0c\u8981\u5bc6\u5207\u7684\u6ce8\u610fweb vital\u7684\u6307\u6a19\uff0c\u56e0\u70ba2021\u5e745\u6708\u6703\u63a8\u51fa\u641c\u5c0b\u66f4\u65b0\uff0c\u8b93web vital\u4f5c\u70ba\u6392\u540d\u7684\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u5169\u500b\u6307\u6a19LCP\u548cCLS\u76f8\u8f03\u5176\u4ed6\u6307\u6a19\uff0c\u662f\u6bd4\u8f03\u597d\u8abf\u6574\uff0c\u5efa\u8b70\u53ef\u512a\u5148\u8655\u7406\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/11\/timing-for-page-experience\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u670d\u52d9\u5c0e\u5165\u7db2\u9801\u9ad4\u9a57\u7684\u6642\u6a5f\u9ede<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-A-T%EF%BC%9A%E8%AE%93%E7%B6%B2%E7%AB%99%E5%80%BC%E5%BE%97%E4%BF%A1%E8%B3%B4\"><\/span><span style=\"color: #008080;\"><b>E-A-T\uff1a\u8b93\u7db2\u7ad9\u503c\u5f97\u4fe1\u8cf4<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8b93\u7db2\u7ad9\u53ef\u4ee5\u8b93\u4f7f\u7528\u8005\u4fe1\u8cf4\uff0c\u662fGoogle\u9577\u671f\u4ee5\u4f86\u7684\u76ee\u6a19\uff0c\u5728\u7db2\u7ad9\u8cc7\u8a0a\u7206\u70b8\u7684\u5e74\u4ee3\uff0c\u5e7e\u4e4e\u4eba\u4eba\u90fd\u53ef\u4ee5\u67b6\u8a2d\u7db2\u7ad9\uff0c\u63d0\u4f9b\u4efb\u4f55\u5167\u5bb9\u548c\u670d\u52d9\u3002\u5982\u679c\u4eca\u5929\u4f7f\u7528\u8005\u8981\u5728\u7db2\u7ad9\u4e0a\u8cb7iphone\uff0c\u900f\u904eGoogle\u641c\u5c0b\u5230\u4e00\u5bb6\u92b7\u552e\u4fbf\u5b9ciphone\u975e\u5b98\u65b9\u7db2\u7ad9\uff0c\u9019\u6a23\u53ef\u4ee5\u5728\u9019\u4e00\u5bb6\u7db2\u7ad9\u63d0\u4f9b\u500b\u4eba\u8cc7\u8a0a\u548c\u4fe1\u7528\u5361\u8cc7\u8a0a\u55ce\uff1f<\/span><br \/>\n<img decoding=\"async\" class=\" wp-image-25717 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/E-A-T-introduction.jpg\" alt=\"seo-trend-EAT-intro\" width=\"558\" height=\"373\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">Search Quality Rating Guideline<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Google\u6240\u63a8\u51fa\u7684<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">Search Quality Rating Guideline<\/span><\/a><span style=\"font-weight: 400;\">\u4ecb\u7d39\u7db2\u7ad9\u8a55\u5206\u65b9\u6cd5\uff0c\u4ee5\u53ca\u8a73\u7d30\u8aaa\u660e\u7db2\u7ad9\u548c\u7db2\u9801\u54c1\u8cea\u8a55\u65b7\u4f9d\u64da\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u5c31\u662f\u6307\u51faYMYL(Your Money Your Life)\u7db2\u7ad9\uff0c\u9019\u4e9b\u7db2\u7ad9\u6d89\u53ca\u4f7f\u7528\u8005\u60c5\u7dd2\u3001\u5065\u5eb7\u3001\u8ca1\u52d9\u76f8\u95dc\u5167\u5bb9\uff0cGoogle\u8a8d\u7232\u9019\u985e\u578b\u7db2\u7ad9\u5982\u679c\u54c1\u8cea\u4f4e\u52a3\uff0c\u6703\u5f71\u97ff\u5230\u4ed6\u5011\u751f\u547d\u5b89\u5168\uff0c\u56e0\u6b64\u5c0d\u65bc\u9019\u4e9b\u7db2\u7ad9\u90fd\u6703\u7279\u5225\u56b4\u683c\u5be9\u67e5\u3002\u76ee\u524d\u91dd\u5c0d\u8207YMYL\u76f8\u95dc\u7684\u95dc\u9375\u5b57\uff0c\u6240\u5448\u73fe\u7684\u7d50\u679c\u90fd\u6703\u4ee5\u6709\u63d0\u4f9b\u5c08\u696d\u4eba\u58eb\u6216\u7814\u7a76\u6a5f\u69cb\u8cc7\u6599\u70ba\u4e3b\uff0c\u4f8b\u5982\u8f38\u5165\u76ca\u751f\u83cc\uff0c\u5177\u6709\u6b0a\u5a01\u6027\u7684\u7dad\u57fa\u767e\u79d1\u5c31\u6703\u5728\u524d\u5e7e\u540d\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u8f15\u6613\u770b\u5230\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-25718 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/E-A-T\uff1a\u7bc4\u4f8b.jpg\" alt=\"SEO-trend-EAT-example\" width=\"590\" height=\"381\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u8cc7\u6599\u4f86\u6e90\uff1aGoogle SERP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">awoo\u89ba\u5f97\u5982\u679c\u60a8\u7db2\u7ad9\u8207YMYL\u9ad8\u5ea6\u76f8\u95dc\uff0c\u5efa\u8b70\u53ef\u4ee5\u57f7\u884c\u4ee5\u4e0b\u9805\u76ee\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54c1\u724c\u4e00\u81f4\u6027\uff1a\u8b93\u4f60\u7684\u54c1\u724c\u4e00\u81f4\u6027\uff0c\u5efa\u7acb\u826f\u597d\u7684\u54c1\u724c\u5546\u8b7d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6aa2\u8996\u7db2\u9801\u5167\u5bb9\uff1a\u6839\u64da<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">Search Quality Rating Guideline<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f86\u88dc\u5145\u662f\u5426\u6709\u4e0d\u8db3\u7684\u90e8\u5206<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u79fb\u9664\u4f4e\u54c1\u8cea\u5167\u5bb9\uff1a\u5982\u679c\u5167\u5bb9\u6709\u4efb\u4f55\u4e0d\u59a5\u6216\u8a87\u98fe\u800c\u7121\u6839\u64da\u7684\u5730\u65b9\uff0c\u5efa\u8b70\u79fb\u9664\uff0c\u907f\u514d\u5f71\u97ff\u7db2\u7ad9\u54c1\u8cea\u5206\u6578\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8058\u8acb\u5c08\u696d\u4eba\u58eb\uff1a\u70ba\u4f60\u7684\u7522\u54c1\u5c0b\u627e\u5c08\u696d\u4eba\u58eb\u6216\u6b0a\u5a01\u4eba\u58eb\u4f86\u80cc\u66f8\uff0c\u9019\u5c0d\u4f60\u7684\u4e0d\u7ba1\u662f\u7db2\u7ad9\u6216\u8005\u662f\u5546\u54c1\u90fd\u6703\u6709\u76f8\u7576\u9ad8\u7684\u52a0\u5206\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u7acb\u9023\u7d50\uff1a\u8207\u9ad8\u6b0a\u5a01\u7684\u7db2\u7ad9\u5efa\u7acb\u9023\u7d50\uff0c\u9019\u6703\u8b93Google\u66f4\u6e05\u695a\u5730\u77e5\u9053\uff0c\u4f60\u7684\u7db2\u7ad9\u662f\u503c\u5f97\u4fe1\u8cf4\uff0c\u56e0\u6b64\u624d\u80fd\u5920\u51fa\u73fe\u5728\u9019\u4e9b\u6b0a\u5a01\u7db2\u7ad9\u4e0a\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.com.tw\/blog\/medic-update\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google 2018\u516b\u6708\u7684\u6f14\u7b97\u6cd5\u66f4\u65b0\u300cMedic Update\u300d\uff0c\u5230\u5e95\u5982\u4f55\u5f71\u97ff\u4e86SEO\u6392\u540d\uff1f<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Voice_Search%EF%BC%9A%E8%AA%9E%E9%9F%B3%E6%90%9C%E5%B0%8B%E6%9B%B4%E4%BE%BF%E5%88%A9\"><\/span><span style=\"color: #008080;\"><b>Voice Search\uff1a\u8a9e\u97f3\u641c\u5c0b\u66f4\u4fbf\u5229<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a9e\u97f3\u641c\u5c0b\u8d8a\u4f86\u8d8a\u4fbf\u5229\uff0c\u6839\u64da\u7d71\u8a08\uff0c<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/106-fascinating-voice-search-facts-infographic\/527108\/\"><span style=\"font-weight: 400;\">\u670952%\u7684\u4eba\u6703\u5728\u958b\u8eca\u7684\u6642\u5019\u4f7f\u7528\u8a9e\u97f3\u641c\u5c0b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8a9e\u97f3\u641c\u5c0b\u4e5f\u9010\u5e74\u6210\u9577\u70ba<\/span><a href=\"https:\/\/searchengineland.com\/voice-gaining-on-mobile-browser-as-top-choice-for-smartphone-based-search-313433\"><span style=\"font-weight: 400;\">\u624b\u6a5f\u4f7f\u7528\u8005\u641c\u5c0b\u6642\u7684\u4e3b\u529b\u641c\u5c0b\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u73fe\u5728\u53ea\u8981\u64c1\u6709\u667a\u6167\u578b\u624b\u6a5f\u7684\u4eba\uff0c\u90fd\u6703\u900f\u904e\u300eOK google\u300f\u6216\u300eHey Siri\u300f\u7684\u65b9\u5f0f<\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/voice-assistants.html\"><span style=\"font-weight: 400;\">\u4f86\u641c\u5c0b\u4f60\u60f3\u8981\u7684\u8cc7\u8a0a\u6216\u5546\u54c1<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u53ef\u60f3\u800c\u77e5\uff0c\u672a\u4f86\u5c07\u6703\u8d8a\u4f86\u8d8a\u591a\u4eba\u4f7f\u7528\u8a9e\u97f3\u641c\u5c0b\uff0c\u4f46\u662f\u570b\u5916\u7d71\u8a08\uff0c\u9084\u6709<\/span><a href=\"https:\/\/www.searchenginewatch.com\/2019\/04\/18\/voice-search-study-uberall\/\"><span style=\"font-weight: 400;\">96%\u7684\u5546\u5bb6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u9084\u6c92\u6709\u5b8c\u5168\u512a\u5316\u597d\u4ed6\u5011\u7684\u5546\u5bb6\u8cc7\u8a0a\uff0c\u56e0\u6b64\u9762\u5c0d\u8a9e\u97f3\u641c\u5c0b\u7684\u6d6a\u6f6e\uff0c\u5c1a\u672a\u8a31\u591a\u7a7a\u9593\u53ef\u4ee5\u512a\u5316\uff0c\u52e2\u5fc5\u8981\u5c07\u81ea\u5df1\u7684\u7db2\u7ad9\u505a\u597d\u6e96\u5099\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"wp-image-25719 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/voice-search\uff1awhat-people-do-in-vs.jpg\" alt=\"seo-trend-voice search\" width=\"582\" height=\"311\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u8d8a\u4f86\u8d8a\u591a\u4eba\u4f7f\u7528voice search\u9032\u884c\u641c\u5c0b\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/searchengineland.com\/voice-gaining-on-mobile-browser-as-top-choice-for-smartphone-based-search-313433\"><span style=\"font-weight: 400;\">searchengineland<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u91dd\u5c0dvoice search\uff0cawoo\u5efa\u8b70\u60a8\u7684\u7db2\u7ad9\u53ef\u4ee5\u9032\u884c\u4ee5\u4e0b\u512a\u5316\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7af6\u722d\u7cbe\u9078\u6458\u8981\uff1a\u7cbe\u9078\u6458\u8981\u662f\u88abvoice search\u512a\u5148\u5538\u51fa\u7684\u8cc7\u8a0a\uff0c\u56e0\u6b64\u512a\u5316\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\uff0c\u8b93\u7db2\u7ad9\u53ef\u4ee5\u7af6\u722d\u5230\u4e0d\u540c\u95dc\u9375\u5b57\u7684\u6392\u540d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u5316\u597d\u6211\u7684\u5546\u5bb6\u8cc7\u8a0a\uff1a\u63d0\u4f9b\u6211\u7684\u5546\u5bb6\u8cc7\u8a0a\u5b8c\u6574\u8cc7\u8a0a\uff0c\u5305\u542b\u4e86\u5546\u5bb6\u540d\u3001\u5730\u5740\u548c\u96fb\u8a71\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6a19\u9396\u5b9a\u9577\u5c3e\u95dc\u9375\u5b57\uff1a\u5c07\u95dc\u9375\u5b57\u7b56\u7565\u9396\u5b9a\u5728\u9577\u5c3e\u95dc\u9375\u5b57\uff0c\u9664\u4e86\u6709\u6a5f\u6703\u7af6\u722d\u5230\u7cbe\u9078\u6458\u8981\u5916\uff0c\u66f4\u6709\u6a5f\u6703\u8b93\u9032\u5230\u7db2\u7ad9\u7684\u5ba2\u6236\u767c\u751f\u8f49\u63db\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u5316\u597d\u884c\u52d5\u7248\u7db2\u7ad9\uff1a\u7531\u65bcvoice search\u8f03\u591a\u767c\u751f\u5728\u884c\u52d5\u88dd\u7f6e\uff0c\u56e0\u6b64\u52e2\u5fc5\u8981\u512a\u5316\u4f60\u7684\u884c\u52d5\u7248\u7db2\u7ad9\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/featured-snippets-introduction\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Featured snippets\u662f\u4ec0\u9ebc\uff1f\u4ee5\u63d2\u968a\u7684\u65b9\u5f0f\u6436\u5360\u641c\u5c0b\u6392\u540d<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/localsearch-googlemybusiness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5546\u5bb6\u9700\u8981\u5728\u5730\u5316\u641c\u5c0b\u3001 Google \u6211\u7684\u5546\u5bb6\u7684 4 \u500b\u7406\u7531<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_Content%EF%BC%9A%E6%9B%B4%E8%A9%B3%E7%B4%B0%E6%9B%B4%E8%B1%90%E5%AF%8C%E7%9A%84%E6%96%87%E7%AB%A0%E5%85%A7%E5%AE%B9\"><\/span><span style=\"color: #008080;\"><b>Long Content\uff1a\u66f4\u8a73\u7d30\u66f4\u8c50\u5bcc\u7684\u6587\u7ae0\u5167\u5bb9<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da<\/span><a href=\"https:\/\/www.semrush.com\/blog\/seo-trends\/#header6\"><span style=\"font-weight: 400;\">SEMrush\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\">\uff0c3000\u5b57\u4ee5\u4e0a\u7684\u7db2\u9801\u6587\u6848\u76f8\u8f03900~1200\u7684\u7db2\u9801\u6587\u6848\u53ef\u7372\u5f973\u500d\u4ee5\u4e0a\u7684\u6d41\u91cf\uff0c\u4ee5\u53ca4\u500d\u4ee5\u4e0a\u7684\u5206\u4eab\u6578\uff0c3.5\u500d\u7684\u5916\u90e8\u9023\u7d50\u6578\u91cf\u3002\u7814\u7a76\u986f\u793a\u8c50\u5bcc\u6587\u6848\uff0c\u6709\u52a9\u65bc\u7db2\u7ad9\u7372\u5f97\u6210\u9577\uff0c\u4f7f\u7528\u8005\u66f4\u50be\u5411\u53bb\u9ede\u64ca\u6216\u700f\u89bd\u5167\u5bb9\u5b8c\u6574\u4e14\u8a73\u7d30\u7684\u5167\u5bb9\u3002\u6839\u64daawoo\u7684\u5be6\u52d9\u7d93\u9a57\uff0c\u5728\u7279\u5b9a\u7684\u7522\u696d\u4e0a\uff0c\u50cf\u662f\u65c5\u904a\u696d\u3001\u5065\u5eb7\u98df\u54c1\u696d\u3001\u91ab\u7f8e\u696d\u7b49\uff0c\u91dd\u5c0d\u7279\u5b9a\u7684\u95dc\u9375\u5b57\u90fd\u9700\u8981\u63d0\u4f9b\u8c50\u5bcc\u7684\u6587\u6848\u5167\u5bb9\uff0c<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u624d\u6703\u6709\u5229\u65bc\u7af6\u722d\u3002\u540c\u6642\u4f60\u5fc5\u9808\u5c07\u4e3b\u984c\u5206\u9694\u6210\u4e0d\u540c\u6bb5\u843d\uff0c\u5584\u7528H\u6a19\u7c64\u628a\u4e0d\u540c\u6bb5\u843d\u5340\u9694\u51fa\u4f86\uff0c\u9664\u4e86\u5e6b\u52a9\u4f7f\u7528\u8005\u66f4\u597d\u95b1\u8b80\u5916\uff0c\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u722c\u87f2\u4e86\u89e3\u6587\u6848\u7684\u6574\u500b\u67b6\u69cb\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u95dc\u65bc\u8c50\u5bcc\u6587\u6848\uff0cawoo\u5efa\u8b70\u53ef\u4ee5\u9032\u884c\u4ee5\u4e0b\u512a\u5316\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8c50\u5bcc\u4f60\u7684\u7db2\u9801\u5167\u5bb9\uff1a\u91dd\u5c0d\u8d8a\u7af6\u722d\u7684\u5927\u578b\u95dc\u9375\u5b57\uff0c\u5efa\u8b70\u53ef\u4ee5\u898f\u5283\u96c6\u5408\u9801\u7684\u6587\u6848\u4f86\u7af6\u722d\uff0c\u4e5f\u53ef\u4ee5\u9396\u5b9a\u9577\u5c3e\u95dc\u9375\u5b57\u4f86\u64b0\u5beb\u6587\u6848\uff0c\u63d0\u4f9b\u5177\u9ad4\u4e14\u6b65\u9a5f\u6027\u7684\u5efa\u8b70\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u904b\u7528H\u6a19\u7c64\u6a19\u793a\u51fa\u4e0d\u540c\u6bb5\u843d\uff1aH\u6a19\u7c64\u5c0d\u65bc\u722c\u87f2\u4f86\u8aaa\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u5feb\u901f\u4e86\u89e3\u6587\u6848\u6574\u9ad4\u67b6\u69cb\uff0c\u7576\u6587\u6848\u8d8a\u9577\u6642\uff0c\u5c31\u5fc5\u9808\u8981\u597d\u597d\u904b\u7528H\u6a19\u7c64\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9396\u5b9a\u597d\u76ee\u6a19\u5ba2\u7fa4\u8207\u76ee\u6a19\u95dc\u9375\u5b57\uff1a\u5167\u5bb9\u8981\u8c50\u5bcc\u8a73\u7d30\uff0c\u4f46\u64b0\u5beb\u4e0a\u9084\u662f\u8981\u80fd\u5920\u7b26\u5408\u4f7f\u7528\u8005\u610f\u5716\uff0c\u4e86\u89e3\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u63d0\u4f9b\u9069\u5408\u7684\u5167\u5bb9\uff0c\u9019\u6a23\u624d\u6703\u8b93\u4f7f\u7528\u8005\u95b1\u8b80\u3002\u540c\u6642\u898f\u5283\u591a\u500b\u76f8\u95dc\u95dc\u9375\u5b57\uff0c\u8b93\u5167\u5bb9\u53ef\u4ee5\u6db5\u84cb\u8f03\u5b8c\u6574\u7684\u7bc4\u570d\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-writing-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u6587\u6848\u64b0\u5beb\u4e09\u6280\u5de7\uff0c\u512a\u79c0\u6392\u540d\u5176\u5be6\u6bd4\u4f60\u60f3\u50cf\u4e2d\u553e\u624b\u53ef\u5f97<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/seo-content-prepare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SEO\u6587\u7ae04\u9ede\u95dc\u9375\u6280\u5de7\uff0c\u8f15\u9b06\u5beb\u51faSEO\u53cb\u5584\u6587\u7ae0<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/6-tips-for-writing-catchy-titles\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u5982\u4f55\u4e0b\u6a19\u984c\uff1f\u5f9e\u5fc3\u7406\u5b78\u89d2\u5ea6\u89e3\u69cb\u516d\u7a2e\u5438\u775b\u6a19\u984c\u6280\u5de7<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Marketing_SEO%EF%BC%9A%E5%BD%B1%E9%9F%B3%E8%A1%8C%E9%8A%B7%E7%95%B6%E9%81%93\"><\/span><span style=\"color: #008080;\"><b>Video Marketing SEO\uff1a\u5f71\u97f3\u884c\u92b7\u7576\u9053<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Youtube\u662f\u4e16\u754c\u4e0a\u7b2c\u4e8c\u591a\u4eba\u7528\u7684\u5e73\u53f0\uff0c\u5c0d\u65bc\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u662f\u4e00\u500b\u975e\u5e38\u9069\u5408\u7684\u7ba1\u9053\u4f86\u63a8\u5ee3\u7db2\u7ad9\u672c\u8eab\u7684\u670d\u52d9\u6216\u7522\u54c1\u3002\u52a0\u4e0a\u8a31\u591a\u54c1\u724c\u90fd\u6703\u900f\u904e\u81ea\u88fd\u5f71\u7247\u4f86\u4ecb\u7d39\u670d\u52d9\u6216\u7522\u54c1\uff0c\u5982\u679c\u8981\u5728\u77ed\u6642\u9593\u8b93\u5927\u91cf\u7684\u4eba\u89c0\u770b\uff0cYoutube\u6703\u662f\u4e00\u500b\u4e0d\u932f\u7684\u9078\u64c7\uff0c\u540c\u6642Youtube\u4e5f\u63d0\u4f9b\u4e86\u4e00\u4e9b\u5f71\u97f3\u7d71\u8a08\u6578\u5b57\uff0c\u53ef\u8b93\u884c\u92b7\u4eba\u54e1\u53c3\u8003\u3002\u4f46\u662fYoutube\u6bcf\u5929\u4e0a\u50b3\u6578\u842c\u96bb\u5f71\u7247\uff0c\u4e0d\u7ba1\u662f\u8981\u5728Youtube\u641c\u5c0b\u7d50\u679c\u9801\u6216Google\u7684\u641c\u5c0b\u7d50\u679c\u9801\u51fa\u73fe\u76ee\u6a19\u5f71\u7247\uff0c\u90fd\u6703\u76f8\u7576\u7af6\u722d\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-25720 aligncenter\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/Youtube\uff1aintroduction.jpg\" alt=\"seo-trend-yeo\" width=\"595\" height=\"512\" \/><\/span><span style=\"font-weight: 400;\">\u641c\u5c0b\u7d50\u679c\u4e0a\u4e5f\u6703\u51fa\u73feYoutube\u7684\u7d50\u679c\uff0c\u8cc7\u6599\u4f86\u6e90\uff1aGoogle SERP<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u4f55\u8981\u8b93\u5f71\u7247\u53ef\u4ee5\u6436\u4f54Youtube\u6216Google\u641c\u5c0b\u7d50\u679c\u7684\u7248\u9762\uff0cawoo\u5efa\u8b70\u53ef\u4ee5\u9032\u884c\u4ee5\u4e0b\u512a\u5316\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u512a\u5316\u5f71\u7247\u5167\u5bb9\uff1a\u4ee5\u722c\u87f2\u5df2\u7d93\u53ef\u4ee5\u7406\u89e3\u5f71\u7247\u5167\u5bb9\uff0c\u56e0\u6b64\u88fd\u4f5c\u8c50\u5bcc\u6709\u7528\u7684\u5f71\u7247\u5167\u5bb9\uff0c\u5c07\u6709\u52a9\u65bc\u7af6\u722d\u3002\u5efa\u8b70\u88fd\u4f5c\u8f03\u9577\u7684\u5f71\u7247\u5167\u5bb9\uff0c\u4e26\u4e14\u8207\u7559\u8a00\u8005\u9032\u884c\u826f\u597d\u4e92\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Youtube\u5f71\u7247\u9801\u8a2d\u7f6e\uff1a\u5efa\u8b70\u91dd\u5c0d\u5f71\u7247\u9801\u7684\u6a19\u984c\u3001\u63cf\u8ff0\u3001\u6a19\u7c64\u9032\u884c\u95dc\u9375\u5b57\u4f48\u5c40\u4e26\u4e14\u9032\u884c\u512a\u5316\uff0c\u53ef\u4ee5\u5e6b\u52a9\u5f71\u7247\u66f4\u6709\u6a5f\u6703\u51fa\u73fe\u5728\u66f4\u597d\u7684\u4f4d\u7f6e\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8207\u7db2\u7ad9\u76f8\u8f14\u76f8\u6210\uff1a\u5c07\u4f60\u7684\u5f71\u7247\u4e0a\u50b3\u5230\u7db2\u7ad9\u4e0a\u6216\u8005\u662f\u5728\u7db2\u9801\u4e0a\u63d2\u5165\u9069\u7576\u7684\u9801\u9762\u4e0a\uff0c\u540c\u6642\u52a0\u5165<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video?hl=zh-tw\"><span style=\"font-weight: 400;\">\u5f71\u7247\u7d50\u69cb\u5316\u8cc7\u6599<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8b93\u722c\u87f2\u66f4\u5bb9\u7406\u89e3\u4f60\u7684\u5f71\u7247\u8cc7\u8a0a\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/video-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Youtube\u5f71\u7247\u7576\u9053\uff01\u4e03\u5927\u5f71\u7247SEO\u512a\u5316\u65b9\u6cd5\uff0c\u8b93\u5f71\u7247\u6210\u70ba\u4f60\u7684\u6700\u4f73\u884c\u92b7\u5229\u5668<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/youtube-seo-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">8\u7a2eYoutube SEO tool: \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u8207\u983b\u9053\u7d93\u71df\u6280\u5de7<\/span><\/a><br \/>\n<a href=\"https:\/\/www.awoo.com.tw\/blog\/youtube-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Youtube\u5916\u639b\u5de5\u5177\u5168\u653b\u7565\uff0cTubebuddy VS VidIQ \u529f\u80fd\u53ca\u8cbb\u7528\u89e3\u6790<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Influencer_SEO%EF%BC%9A%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"color: #008080;\"><b>Influencer SEO\uff1a\u7db2\u7d05\u884c\u92b7<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u7d05\u884c\u92b7\u4e5f\u662f\u6700\u8fd1\u76f8\u7576\u591a\u884c\u92b7\u4eba\u54e1\u6703\u9078\u64c7\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9\u7db2\u7ad9\u4e0d\u7ba1\u662f\u54c1\u724c\u6216\u7522\u54c1\u53ef\u4ee5\u77ed\u6642\u9593\u7372\u5f97\u5927\u91cf\u66dd\u5149\u3002\u6839\u64da<\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing-statistics\/#10-most-important-influencer-marketing-statistics-for-2020\"><span style=\"font-weight: 400;\">\u570b\u5916\u7814\u7a76\u7d71\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6709\u5c07\u8fd189%\u7684\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u7db2\u7d05\u884c\u92b7\u76f8\u8f03\u5176\u4ed6\u884c\u92b7\u65b9\u5f0f\u662f\u6709\u52a9ROI\u7684\u6210\u9577\uff0c\u800c\u7db2\u7d05\u884c\u92b7\u5c0d\u65bcSEO\u6709\u4ec0\u9ebc\u5e6b\u52a9\uff1f<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7372\u5f97\u66f4\u591a\u9ad8\u54c1\u8cea\u53cd\u5411\u9023\u7d50\uff1a\u900f\u904e\u7db2\u7d05\u7684\u66dd\u5149\uff0c\u53ef\u4ee5\u5e6b\u52a9\u66f4\u591a\u76ee\u6a19\u5ba2\u7fa4\u53bb\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\uff0c\u5c07\u6703\u6709\u66f4\u591a\u6a5f\u6703\u7372\u5f97\u81ea\u7136\u53cd\u5411\u9023\u7d50\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54c1\u724c\u66dd\u5149\u589e\u52a0\uff1a\u54c1\u724c\u900f\u904e\u7db2\u7d05\u7684\u5ba3\u50b3\uff0c\u5c07\u53ef\u4ee5\u7372\u5f97\u5927\u91cf\u66dd\u5149\uff0c\u6703\u8a31\u591a\u4eba\u5ba2\u7fa4\u66f4\u8a8d\u8b58\u4f60\u54c1\u724c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u793e\u7fa4\u6d41\u91cf\u589e\u52a0\uff1a\u5c07\u53ef\u4ee5\u7372\u5f97\u66f4\u591a\u793e\u7fa4\u4f86\u7684\u6d41\u91cf\uff0c\u50cf\u662f\u7db2\u7d05\u7684\u7c89\u7d72\u7b49\uff0c\u9019\u5c07\u6703\u4e00\u6ce2\u53ef\u89c0\u7684\u6d41\u91cf\u4f86\u6e90\uff0c\u800c\u4e14\u5c31\u767c\u751f\u5728\u975e\u5e38\u77ed\u7684\u6642\u9593\u3002<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u8981\u900f\u904e\u7db2\u7d05\u4f86\u5354\u52a9SEO\uff0cawoo\u5efa\u8b70\u53ef\u4ee5\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6311\u9078\u76ee\u6a19\u5ba2\u7fa4\u8207\u7db2\u7ad9\u91cd\u758a\u9ad8\u7684\u7db2\u7d05\uff1a\u7531\u65bc\u7db2\u7d05\u975e\u5e38\u985e\u578b\u975e\u5e38\u591a\u5143\uff0c\u4f60\u5fc5\u9808\u614e\u9078\u9069\u5408\u7684\u7db2\u7d05\uff0c\u624d\u80fd\u5920\u70ba\u4f60\u7684SEO\u5e36\u4f86\u5e6b\u52a9\uff0c\u56e0\u6b64\u4e86\u89e3\u4f60\u7db2\u7ad9\u7684\u76ee\u6a19\u5ba2\u7fa4\uff0c\u8207\u76ee\u6a19\u5ba2\u7fa4\u504f\u597d\u7684\u7db2\u7d05\u5408\u4f5c\u662f\u9996\u8981\u4e4b\u9053\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8207\u7db2\u7d05\u6df1\u5ea6\u8a0e\u8ad6\u76ee\u6a19\uff1a\u5c07\u884c\u92b7\u7b56\u7565\u8207\u7db2\u7d05\u6df1\u5ea6\u8a0e\u8ad6\uff0c\u8b93\u4ed6\u5011\u53ef\u4ee5\u7406\u89e3\u516c\u53f8\u884c\u92b7\u7b56\u7565\u7684\u76ee\u6a19\uff0c\u5c07\u6709\u52a9\u65bc\u516c\u53f8\u54c1\u724c\u53ef\u4ee5\u66f4\u6709\u6548\u7684\u66dd\u5149\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8b93\u66f4\u591a\u7db2\u7d05\u53c3\u8207\uff1a\u7531\u65bc\u6bcf\u4e00\u500b\u7db2\u7d05\u90fd\u6709\u5c6c\u65bc\u81ea\u5df1\u7684\u7c89\u7d72\u6578\u91cf\uff0c\u5982\u679c\u8981\u8b93\u793e\u7fa4\u6d41\u91cf\u6700\u5927\u5316\uff0c\u5efa\u8b70\u53ef\u4ee5\u4e00\u6b21\u8207\u591a\u540d\u7db2\u7d05\u5408\u4f5c\uff0c\u8b93\u7db2\u7d05\u884c\u92b7\u9054\u5230\u505a\u5927\u7e31\u6548\u3002<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"AISEO%EF%BC%9ASEO_%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span><span style=\"color: #008080;\"><b>AI+SEO\uff1aSEO \u81ea\u52d5\u5316<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da<\/span><a href=\"https:\/\/dataprot.net\/statistics\/ai-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Data Prot\u7684\u6700\u65b0\u5831\u544a<\/span><\/a><span style=\"font-weight: 400;\">\uff1a\u6709 37\uff05 \u4f01\u696d\u548c\u7d44\u7e54\u5df2\u7d93\u4f7f\u7528 AI\uff0c\u5230\u4e86 2025 \u5e74\uff0cAI \u7522\u696d\u5c07\u9054\u5230 1180 \u5104\u7f8e\u5143\u7684\u5e02\u5834\u898f\u6a21\u3002\u5c07 AI \u61c9\u7528\u5728 SEO \u4e0a\u4e3b\u8981\u6709\u516d\u5927\u5c64\u9762\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u641c\u5c0b\u7814\u7a76<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u9801A\/B Test<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7db2\u7ad9\u6578\u64da\u5206\u6790<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u81ea\u52d5\u751f\u6210\u9801\u9762\uff0c\u505a\u5230\u5167\u9023\u6700\u5927\u5316<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u500b\u4eba\u5316\u884c\u92b7 (AI-powered personalization)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a9e\u97f3\u641c\u5c0b\u512a\u5316<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 nununi AI \u61c9\u7528\u5728\u8cfc\u7269\u7db2\u7ad9\uff0c\u80fd\u505a\u5230\u81ea\u52d5\u5316\u5206\u6790\u5546\u54c1\u9801\u5167\u300c\u5177\u641c\u5c0b\u610f\u5716\u300d\u7684\u5b57\u8a5e\uff0c\u8403\u53d6\u51fa\u4f7f\u7528\u8005\u8403\u53d6\u51fa\u4f7f\u7528\u8005\u611f\u8208\u8da3\u7684\u8cfc\u7269\u6a19\u7c64\uff0c\u5b8c\u6574\u63cf\u7e6a\u51fa\u5546\u54c1 360\u00b0\uff0c\u9019\u4e9b\u6a19\u7c64\u4e0d\u50c5\u5177\u5099\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u7279\u6027\uff0c\u4e5f\u80fd\u8b93\u5ba2\u4eba\u5feb\u901f\u627e\u5230\u60f3\u8981\u7684\u5546\u54c1\uff0c\u9054\u5230\u81ea\u52d5\u5316\u5546\u54c1\u8cbc\u6a19\u7684\u6548\u679c\u3002<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter size-large wp-image-25735\" src=\"https:\/\/www.awoo.com.tw\/wp-content\/uploads\/2021\/03\/data_structure_SEO-1024x584.png\" alt=\"\" width=\"800\" height=\"456\" \/><br \/>\n<span style=\"font-weight: 400;\">\u4e0d\u50c5\u5982\u6b64\uff0cnununi AI \u80fd\u81ea\u52d5\u751f\u6210\u5404\u5f0f\u5404\u6a23\u53ef\u80fd\u7684\u5546\u54c1\u5206\u985e\u9801\uff0c\u767c\u63ee SEO Automation \u6548\u679c\uff0c\u505a\u5230\u5167\u9023\u6700\u5927\u5316\uff0c\u70ba\u7db2\u7ad9\u6436\u4f54\u76f8\u95dc\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u6392\u540d\uff0c\u52a0\u5f37 SEO \u6548\u679c\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E%EF%BC%9AAI%E4%B9%8B%E6%96%BCSEO%EF%BC%8C%E6%90%9C%E5%B0%8B%E5%B0%87%E8%AE%8A%E6%9B%B4%E5%8A%A0%E6%99%BA%E8%83%BD%E4%B8%94%E6%BA%96%E7%A2%BA\"><\/span><b>\u7d50\u8a9e\uff1aAI\u4e4b\u65bcSEO\uff0c\u641c\u5c0b\u5c07\u8b8a\u66f4\u52a0\u667a\u80fd\u4e14\u6e96\u78ba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457 AI+SEO \u7684\u61c9\u7528\uff0cGoogle \u5728\u77ad\u89e3\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u3001\u4e26\u7d66\u4e88\u76f8\u5c0d\u61c9\u7684\u641c\u5c0b\u7d50\u679c\u4e0a\uff0c\u53c8\u9081\u9032\u4e86\u4e00\u5927\u6b65\u3002\u9762\u5c0d\u9019\u9ebc\u5feb\u901f\u7684\u641c\u5c0b\u9032\u6b65\uff0c\u4e0d\u8ad6\u662f\u4f01\u696d\u6216\u8005\u662f\u884c\u92b7\u4eba\u54e1\uff0c\u90fd\u9700\u8981\u66f4\u5373\u6642\u5730\u8abf\u6574\u624b\u4e0a\u884c\u92b7\u8207 SEO \u8cc7\u6e90\uff0c\u5c07\u73fe\u6709\u884c\u92b7\u8cc7\u6e90\u9032\u884c\u6548\u7387\u6700\u5927\u5316\uff0c\u624d\u80fd\u5728\u6578\u4f4d\u7ba1\u9053\u4e0a\u9054\u5230\u6700\u5927\u7d9c\u6548\u3002\u5982\u679c\u60f3\u627e\u5c0b SEO \u7db2\u7ad9\u512a\u5316\u670d\u52d9\uff0c\u6b61\u8fce<a href=\"https:\/\/www.awoo.com.tw\/consulting_inquiry\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5411 awoo \u8aee\u8a62<\/a>\uff0c\u4e5f\u5225\u5fd8\u4e86<a href=\"https:\/\/www.awoo.com.tw\/subscribe\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a02\u95b1 awoo \u884c\u92b7\u8a8c<\/a>\uff0c\u7372\u5f97\u6700\u65b0\u6578\u4f4d\u884c\u92b7\u8cc7\u8a0a\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74\uff0c\u4e00\u5834\u75ab\u60c5\u6253\u4e82\u4e86\u5f88\u591a\u4f01\u696d\u7684\u4f48\u5c40\uff0c\u5728\u300c\u9700\u6c42\u6c92\u6709\u6d88\u5931\uff0c\u53ea\u662f\u8f49\u70ba\u7dda\u4e0a\u300d\u7684\u72c0\u614b\u4e0b\uff0c\u8b93\u4f01\u696d\u4e3b\u66f4\u52a0\u91cd\u8996 SEO [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":28849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,47],"tags":[],"class_list":["post-25716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guide","category-seo-application"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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