{"id":27320,"date":"2021-04-14T16:44:39","date_gmt":"2021-04-14T08:44:39","guid":{"rendered":"https:\/\/www.nununi.com\/?p=6527"},"modified":"2022-09-21T17:34:37","modified_gmt":"2022-09-21T09:34:37","slug":"ai-tool-save-marketing-budget","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/","title":{"rendered":"\u5982\u4f55\u7bc0\u7701\u884c\u92b7\u9810\u7b97\uff1f\u5584\u7528 AI \u884c\u92b7\uff0c5 \u5927\u61c9\u7528\u767c\u63ee\u6700\u5927\u884c\u92b7\u6548\u76ca"},"content":{"rendered":"\r\n<p>\u96a8\u8457 2020 \u5e74\u75ab\u60c5\u7206\u767c\u885d\u64ca\u5404\u5927\u7522\u696d\u8207\u71df\u6536\u8868\u73fe\uff0c\u5982\u4f55\u5c07\u6709\u9650\u7684\u884c\u92b7\u9810\u7b97\u904b\u7528\u5728\u5200\u53e3\u4e0a\uff0c\u6210\u70ba\u4f01\u696d\u4e3b\u95dc\u6ce8\u7684\u8b70\u984c\u3002\u9762\u5c0d<a href=\"https:\/\/www.emarketer.com\/content\/marketers-waste-about-one-fourth-of-their-budgets\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u5168\u7403 26% \u884c\u92b7\u9810\u7b97\u88ab\u6d6a\u8cbb<\/a>\u7684\u56f0\u5883\uff0c\u8fd1\u5e74\u4f86 AI \u6280\u8853\u5275\u65b0\u8207 Martech \u84ec\u52c3\u767c\u5c55\uff0c\u501f\u52a9\u7cbe\u6e96\u884c\u92b7\uff0c\u78ba\u4fdd\u54c1\u724c\u884c\u92b7\u652f\u51fa\u7372\u53d6\u6700\u5927\u6536\u76ca\u3002<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>\u70ba\u77ad\u89e3\u5982\u4f55\u5584\u7528\u884c\u92b7\u9810\u7b97\uff0c\u9054\u5230\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\uff0c\u672c\u6587\u5c07\u63a2\u8a0e\uff1a\u884c\u92b7\u9810\u7b97\u6295\u5165\u8da8\u52e2\u8207\u7de8\u5217\u6d41\u7a0b\uff0cAI+Martech \u6d6a\u6f6e\u5982\u4f55\u5f71\u97ff\u884c\u92b7\u9810\u7b97\u5206\u914d\u6c7a\u7b56\uff0cAI \u5728\u884c\u92b7\u9818\u57df\u7684\u91cd\u9ede\u61c9\u7528\uff0c\u5f15\u9818\u4f01\u696d\u4e3b\u8d70\u5411\u5168\u65b0\u7522\u696d\u884c\u92b7\u683c\u5c40\u3002<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" 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>\u6b65\u9a5f\u4e09\uff1a\u5236\u5b9a\u884c\u92b7\u7b56\u7565\uff0c\u5206\u914d\u884c\u92b7\u9810\u7b97<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E5%88%86%E9%85%8D%E5%A4%A7%E6%B4%97%E7%89%8C%EF%BC%8CMartech_%E4%BD%94%E8%A1%8C%E9%8A%B7%E7%B8%BD%E9%A0%90%E7%AE%97%E8%BF%91_3_%E6%88%90\" >\u884c\u92b7\u9810\u7b97\u5206\u914d\u5927\u6d17\u724c\uff0cMartech \u4f54\u884c\u92b7\u7e3d\u9810\u7b97\u8fd1 3 \u6210<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#2019_%E5%B9%B4%E8%8B%B1%E5%9C%8B%E5%8F%8A%E5%8C%97%E7%BE%8E%E4%BC%81%E6%A5%AD%EF%BC%8C%E5%B9%B3%E5%9D%87%E5%B0%87%E7%B8%BD%E9%A0%90%E7%AE%97%E7%9A%84_26_%E6%8A%95%E5%85%A5_Martech\" >2019 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#AI_Martech_%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%B8%9B%E5%B0%91%E8%A1%8C%E9%8A%B7%E8%B2%BB%E7%94%A8%E6%B5%AA%E8%B2%BB%EF%BC%9F%E4%B8%89%E5%A4%A7_AI_%E6%8A%80%E8%A1%93%E5%84%AA%E5%8B%A2\" >AI Martech \u5982\u4f55\u505a\u5230\u7cbe\u6e96\u884c\u92b7\uff0c\u6e1b\u5c11\u884c\u92b7\u8cbb\u7528\u6d6a\u8cbb\uff1f\u4e09\u5927 AI \u6280\u8853\u512a\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#AI_%E5%84%AA%E5%8B%A2%E4%B8%80%EF%BC%9A%E5%A4%A7%E6%95%B8%E6%93%9A%E8%99%95%E7%90%86\" >AI \u512a\u52e2\u4e00\uff1a\u5927\u6578\u64da\u8655\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#AI_%E5%84%AA%E5%8B%A2%E4%BA%8C%EF%BC%9A%E8%AA%9E%E6%84%8F%E7%90%86%E8%A7%A3\" >AI \u512a\u52e2\u4e8c\uff1a\u8a9e\u610f\u7406\u89e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#AI_%E5%84%AA%E5%8B%A2%E4%B8%89%EF%BC%9A%E9%A0%90%E6%B8%AC%E5%88%86%E6%9E%90\" >AI \u512a\u52e2\u4e09\uff1a\u9810\u6e2c\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#%E8%B7%9F%E4%B8%8A%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E9%81%8B%E7%94%A8%E8%B6%A8%E5%8B%A2%EF%BC%81AI_%E8%A1%8C%E9%8A%B7%E6%87%89%E7%94%A8%E5%BE%9E%E9%80%99_5_%E5%A4%A7%E6%96%B9%E5%90%91%E8%91%97%E6%89%8B\" >\u8ddf\u4e0a\u884c\u92b7\u9810\u7b97\u904b\u7528\u8da8\u52e2\uff01AI 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#3_%E5%8D%B3%E6%99%82%E8%A8%8A%E6%81%AF%E6%8E%A8%E6%92%AD%EF%BC%8C%E6%8F%90%E9%AB%98%E9%A1%A7%E5%AE%A2%E7%95%99%E5%AD%98%E7%8E%87%E8%88%87%E7%B5%82%E8%BA%AB%E5%83%B9%E5%80%BC\" >3. \u5373\u6642\u8a0a\u606f\u63a8\u64ad\uff0c\u63d0\u9ad8\u9867\u5ba2\u7559\u5b58\u7387\u8207\u7d42\u8eab\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#4_%E5%85%A8%E5%A4%A9%E5%80%99%E7%B7%9A%E4%B8%8A%E5%AE%A2%E6%9C%8D%EF%BC%8C%E4%BF%83%E9%80%B2%E7%94%A8%E6%88%B6%E5%8F%83%E8%88%87%E5%8F%8A%E5%8F%A3%E7%A2%91%E5%82%B3%E6%92%AD\" >4.\u00a0 \u5168\u5929\u5019\u7dda\u4e0a\u5ba2\u670d\uff0c\u4fc3\u9032\u7528\u6236\u53c3\u8207\u53ca\u53e3\u7891\u50b3\u64ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#5_%E7%B2%BE%E6%BA%96%E5%88%86%E7%9C%BE%E5%86%8D%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%9C%89%E6%95%88%E9%A9%85%E5%8B%95%E5%9B%9E%E8%B3%BC\" >5. \u7cbe\u6e96\u5206\u773e\u518d\u884c\u92b7\uff0c\u6709\u6548\u9a45\u52d5\u56de\u8cfc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/#%E5%B0%8E%E5%85%A5_AI_Martech_%E8%AE%93%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E7%99%BC%E6%8F%AE%E6%9C%80%E5%A4%A7%E6%95%88%E7%9B%8A\" >\u5c0e\u5165 AI Martech \u8b93\u884c\u92b7\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E6%80%8E%E9%BA%BC%E6%8A%93%EF%BC%9F%E4%B8%89%E6%AD%A5%E9%A9%9F%E6%8E%8C%E6%8F%A1%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E7%B7%A8%E5%88%97%E6%B5%81%E7%A8%8B\"><\/span>\u884c\u92b7\u9810\u7b97\u600e\u9ebc\u6293\uff1f\u4e09\u6b65\u9a5f\u638c\u63e1\u884c\u92b7\u9810\u7b97\u7de8\u5217\u6d41\u7a0b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u60f3\u4e86\u89e3\u5982\u4f55\u7bc0\u7701\u884c\u92b7\u9810\u7b97\uff0c\u9996\u5148\u8981\u63a2\u8a0e\u884c\u92b7\u9810\u7b97\u7de8\u5217\u8207\u5206\u914d\u6d41\u7a0b\u3002\u53ef\u900f\u904e\u4e09\u6b65\u9a5f\u300c\u8a2d\u5b9a\u76ee\u6a19\u3001\u8a55\u4f30\u9810\u7b97\u3001\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u300d\uff0c\u6293\u51fa\u516c\u53f8\u5e74\u5ea6\u884c\u92b7\u9810\u7b97\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%B8%80%EF%BC%9A%E8%A8%AD%E5%AE%9A%E5%B9%B4%E5%BA%A6%E8%A1%8C%E9%8A%B7%E7%9B%AE%E6%A8%99\"><\/span>\u6b65\u9a5f\u4e00\uff1a\u8a2d\u5b9a\u5e74\u5ea6\u884c\u92b7\u76ee\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u958b\u59cb\u898f\u5283\u884c\u92b7\u9810\u7b97\u4e4b\u524d\uff0c\u8981\u5148\u78ba\u7acb\u300c\u4eca\u5e74\u7684\u884c\u92b7\u76ee\u6a19\u662f\u4ec0\u9ebc\u300d\uff0c\u624d\u80fd\u6839\u64da\u5927\u65b9\u5411\u64ec\u5b9a\u9810\u7b97\uff0c\u5236\u5b9a\u76f8\u61c9\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u884c\u92b7\u76ee\u6a19\u6703\u96a8\u8457\u7522\u696d\u985e\u578b\u3001\u4f01\u696d\u81ea\u8eab\u72c0\u6cc1\u6709\u6240\u4e0d\u540c\uff0c\u5e38\u898b\u5e74\u5ea6\u884c\u92b7\u76ee\u6a19\u8a2d\u5b9a\u65b9\u5f0f\u6709\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u71df\u696d\u984d\uff1a\u71df\u696d\u984d\u662f\u6700\u5e38\u898b\u7684\u4f01\u696d\u884c\u92b7\u76ee\u6a19\u3002\u82e5\u4f01\u696d\u8655\u65bc\u7a69\u5065\u6210\u9577\u72c0\u614b\uff0c\u901a\u5e38\u76ee\u6a19\u6703\u8a2d\u5b9a\u5728\u5e74\u5ea6\u71df\u6536\u6210\u9577\u7387 +10 ~ 20%<\/li>\r\n<li>\u54c1\u724c\u77e5\u540d\u5ea6\uff1a\u5c0d\u65bc\u4e3b\u6253\u9ad8\u55ae\u50f9\u5546\u54c1\u3001\u6216\u5be6\u9ad4\u670d\u52d9\u54c1\u724c\uff0c\u5176\u884c\u92b7\u76ee\u6a19\u901a\u5e38\u662f\u589e\u52a0\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u5f37\u5316\u4f7f\u7528\u8005\u5c0d\u54c1\u724c\u7684\u4fe1\u4efb\u611f\uff0c\u63d0\u5347\u8cfc\u8cb7\u8a98\u56e0<\/li>\r\n<li>\u5e02\u5360\u7387\uff1a\u589e\u52a0\u5e02\u4f54\u7387\u662f\u8a31\u591a\u4f01\u696d\u7684\u6700\u7d42\u884c\u92b7\u76ee\u6a19\u3002\u70ba\u7372\u5f97\u5e02\u5360\u7387\u589e\u9577\uff0c\u9700\u8981\u53bb\u601d\u8003\u4f01\u696d\u64c1\u6709\u54ea\u4e9b\u7af6\u722d\u512a\u52e2\uff0c\u4ee5\u7372\u53d6\u65b0\u5ba2\u74dc\u5206\u5e02\u5834\u5927\u9905<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%BA%8C%EF%BC%9A%E8%A9%95%E4%BC%B0%E5%B9%B4%E5%BA%A6%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97\"><\/span>\u6b65\u9a5f\u4e8c\uff1a\u8a55\u4f30\u5e74\u5ea6\u884c\u92b7\u9810\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u78ba\u7acb\u5e74\u5ea6\u884c\u92b7\u76ee\u6a19\u5f8c\uff0c\u63a5\u8457\u662f\u6839\u64da\u76ee\u6a19\u4f86\u8a55\u4f30\u5e74\u5ea6\u884c\u92b7\u9810\u7b97\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u7de8\u5217\u884c\u92b7\u9810\u7b97\u6642\uff0c\u5efa\u8b70\u5584\u7528\u6b77\u53f2\u6578\u64da\u4f86\u9032\u884c\u5408\u7406\u7684\u4f30\u7b97\u3002\u5047\u8a2d\u5e74\u5ea6\u884c\u92b7\u76ee\u6a19\u662f\u300c\u71df\u6536\u589e\u52a0 100 \u842c\u300d\uff0c\u5247\u9700\u8981\u8003\u91cf\u7522\u54c1\u5e73\u5747\u5ba2\u55ae\u50f9\u3001\u8f49\u63db\u7387\u3001\u5ee3\u544a\u6295\u5831\u7387\u3001\u76ee\u6a19\u6d41\u91cf\u53ca\u76ee\u6a19\u8a02\u55ae\u6578\u7b49\u6578\u5b57\uff0c\u4ee5\u5229\u8a55\u4f30\u884c\u92b7\u9810\u7b97\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u4f01\u696d\u9664\u4e86\u4ee5\u884c\u92b7\u76ee\u6a19\u63a8\u5c0e\u884c\u92b7\u9810\u7b97\u5916\uff0c\u4ea6\u6703\u7d9c\u5408\u8003\u91cf\u5176\u5b83\u56e0\u7d20\uff0c\u5982\uff1a\u4f01\u696d\u901a\u5e38\u6703\u63d0\u53d6<a href=\"https:\/\/direction.com\/percentage-of-revenue-marketing-spend\/\">\u71df\u6536\u76846-20\uff05<\/a>\u4f5c\u70ba\u884c\u92b7\u9810\u7b97\uff0c\u6216\u53c3\u8003\u7af6\u722d\u5c0d\u624b\u7684\u884c\u92b7\u9810\u7b97\u6295\u5165\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AD%A5%E9%A9%9F%E4%B8%89%EF%BC%9A%E5%88%B6%E5%AE%9A%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%EF%BC%8C%E5%88%86%E9%85%8D%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97\"><\/span>\u6b65\u9a5f\u4e09\uff1a\u5236\u5b9a\u884c\u92b7\u7b56\u7565\uff0c\u5206\u914d\u884c\u92b7\u9810\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u6700\u5f8c\u4e00\u6b65\u662f\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u4e26\u5206\u914d\u9810\u7b97\u3002\u884c\u92b7\u7b56\u7565\u53ef\u4ee5\u62c6\u5206\u70ba\u7dda\u4e0a\u3001\u7dda\u4e0b\u5169\u7a2e\u6e20\u9053\uff0c\u4ee5\u7dda\u4e0a\u884c\u92b7\u6d3b\u52d5\u70ba\u4f8b\uff0c\u53ef\u80fd\u5305\u542b\uff1aSEO\u3001\u5ee3\u544a\u6295\u653e\u3001\u793e\u7fa4\u7d93\u71df\u7b49\u3002\u53ef\u53c3\u8003\u904e\u5f80\u884c\u92b7\u6d3b\u52d5\u6210\u6548\uff0c\u53bb\u5206\u914d\u9810\u7b97\u6295\u5165\u6bd4\u4f8b\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u95dc\u65bc\u884c\u92b7\u9810\u7b97\u5206\u914d\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u64da <a href=\"https:\/\/www.forrester.com\/report\/US+Digital+Marketing+Forecast+2016+To+2021\/-\/E-RES137095\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Forrester Research<\/a> \u53ca <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/8-top-findings-in-gartner-cmo-spend-survey-2018-19\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Gartner<\/a> \u8abf\u67e5\u986f\u793a\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u9810\u8a08\u5230 2021 \u5e74\uff0c\u5e73\u5747\u6bcf\u5bb6\u4f01\u696d\u6703\u5c07\u4e00\u534a\u7684\u884c\u92b7\u9810\u7b97\u5206\u914d\u7d66\u7dda\u4e0a\u884c\u92b7\u6d3b\u52d5<\/li>\r\n<li>\u7e3d\u884c\u92b7\u9810\u7b97\u4e2d\uff0c\u6709\u8fd1 1\/3 \u9810\u7b97\u88ab\u5206\u914d\u7d66 Martech\uff0c\u6210\u70ba\u884c\u92b7\u8a08\u756b\u4e2d\u6700\u5927\u7684\u6295\u8cc7\u9818\u57df<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u7a76\u7adf Martech \u5982\u4f55\u5d1b\u8d77\uff0c\u5f71\u97ff\u4f01\u696d\u7684\u884c\u92b7\u7b56\u7565\u8207\u9810\u7b97\u5206\u914d\uff1f<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E5%88%86%E9%85%8D%E5%A4%A7%E6%B4%97%E7%89%8C%EF%BC%8CMartech_%E4%BD%94%E8%A1%8C%E9%8A%B7%E7%B8%BD%E9%A0%90%E7%AE%97%E8%BF%91_3_%E6%88%90\"><\/span>\u884c\u92b7\u9810\u7b97\u5206\u914d\u5927\u6d17\u724c\uff0cMartech \u4f54\u884c\u92b7\u7e3d\u9810\u7b97\u8fd1 3 \u6210<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Martech \u900f\u904e\u6578\u64da\u3001\u81ea\u52d5\u5316\u5de5\u5177\u53ca AI \u4eba\u5de5\u667a\u6167\u61c9\u7528\uff0c\u80fd\u63d0\u4f9b\u4f7f\u7528\u8005\u500b\u4eba\u5316\u7684\u884c\u92b7\u9ad4\u9a57\uff0c\u505a\u5230\u7cbe\u6e96\u884c\u92b7\u3001\u6e1b\u5c11\u884c\u92b7\u8cbb\u7528\u6d6a\u8cbb\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8a31\u591a\u7814\u7a76\u8868\u660e\uff0cMartech \u4e0d\u50c5\u9700\u6c42\u6301\u7e8c\u5f37\u52e2\u589e\u9577\uff0c\u66f4\u6df1\u7372\u884c\u92b7\u5f9e\u696d\u8005\u7684\u9752\u775e\uff0c\u81f4\u4f7f\u4f01\u696d\u884c\u92b7\u9810\u7b97\u5206\u914d\u51fa\u73fe\u5927\u6d17\u724c\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2019_%E5%B9%B4%E8%8B%B1%E5%9C%8B%E5%8F%8A%E5%8C%97%E7%BE%8E%E4%BC%81%E6%A5%AD%EF%BC%8C%E5%B9%B3%E5%9D%87%E5%B0%87%E7%B8%BD%E9%A0%90%E7%AE%97%E7%9A%84_26_%E6%8A%95%E5%85%A5_Martech\"><\/span>2019 \u5e74\u82f1\u570b\u53ca\u5317\u7f8e\u4f01\u696d\uff0c\u5e73\u5747\u5c07\u7e3d\u9810\u7b97\u7684 26% \u6295\u5165 Martech<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jZxh324khdPU14Qda9BhzE6unOVrTTugIvOnExhr94AtYh6y0sbwXXxS_bqx-WTdf3jqLY-YTO3MNC1sDIbuf7MHFQU26BSIOKOOv5hK7xiPbdI81jlDEbtafFt_Y164Fv2TwIq1\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u8aaa\u660e\uff1a\u300aMarTech: 2020 and beyond\u300b \u4e2d\u6307\u51fa\uff1a2019 \u5e74\u82f1\u570b\u53ca\u5317\u7f8e\u4f01\u696d\uff0c\u5206\u5225\u5c07\u7e3d\u884c\u92b7\u9810\u7b97 22% \u53ca 30% \u6295\u5165 Martech \u9818\u57df<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u300a<a href=\"https:\/\/www.bdo.de\/en-gb\/insights\/publishments\/tmt\/martech-2020-and-beyond-en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Martech: 2020 and beyond<\/a>\u300b\u5831\u544a\u91dd\u5c0d Martech \u884c\u92b7\u9810\u7b97\u6295\u5165\u8da8\u52e2\uff0c\u8abf\u67e5\u4e86 750 \u591a\u500b\u54c1\u724c\u53ca\u4ee3\u7406\u5546\uff0c\u986f\u793a\u82f1\u570b\u53ca\u5317\u7f8e\u7684\u4f01\u696d\uff0c\u5728 2019 \u5e74\u5e73\u5747\u5c07\u7e3d\u9810\u7b97\u7684 26% \u7528\u65bc Martech\u3002\u800c\u524d\u4e00\u5e74\u70ba 23%\uff0c\u76f8\u8f03\u53bb\u5e74 Martech \u9810\u7b97\u589e\u52a0\u4e86 13%\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u53e6\u4e00\u9805\u7814\u7a76\u8abf\u67e5\u4e5f\u986f\u793a\u884c\u92b7\u4eba\u54e1\u5c0d\u65bc Martech \u7684\u9ad8\u5ea6\u8208\u8da3\u3002\u6574\u5408\u884c\u92b7\u5e73\u53f0\u670d\u52d9\u5546 <a href=\"https:\/\/welcomesoftware.com\/top-martech-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Welcome<\/a> \u8a2a\u554f\u8fd1 150 \u4f4d\u884c\u92b7\u4e3b\u7ba1\uff0c\u5176\u4e2d\u6709 60\uff05 \u884c\u92b7\u4e3b\u7ba1\u8868\u793a\uff0c\u9810\u8a08\u672a\u4f86\u4e00\u5e74\u5167\u6703\u589e\u52a0 Martech \u652f\u51fa\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4f01\u696d\u5c07\u9810\u7b97\u6295\u5165\u5728 Martech \uff0c\u5176\u4e2d\u53c8\u4f7f\u7528\u4e86\u54ea\u4e9b Martech \u5de5\u5177\uff1f<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Martech_%E5%B7%A5%E5%85%B7%E4%B8%AD%EF%BC%8C%E8%B6%85%E9%81%8E_75_%E4%BC%81%E6%A5%AD%E6%AD%A3%E4%BD%BF%E7%94%A8_E-mail%E3%80%81%E7%A4%BE%E7%BE%A4%E5%AA%92%E9%AB%94%E6%9C%8D%E5%8B%99\"><\/span>Martech \u5de5\u5177\u4e2d\uff0c\u8d85\u904e 75% \u4f01\u696d\u6b63\u4f7f\u7528 E-mail\u3001\u793e\u7fa4\u5a92\u9ad4\u670d\u52d9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/IQvFPPGThryS5SaT-G6MVWFE0KdrVtPtU2f0tAOEpQwEM3Jgt-GG4mAKLsIl6WTDE81inNAeBmVdYz3y_wcrN7C0fH67JDC7ItSl7fwy5zD3Z-9AzH8KR1J7EMzbEjJSBgkXwP8x\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u8aaa\u660e\uff1a\u4f01\u696d\u6b63\u5728\u4f7f\u7528\u6216\u9810\u8a08\u4f7f\u7528\u7684 Martech \u5de5\u5177\u9078\u64c7<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u5f9e\u4e0a\u5716\u4e2d\u53ef\u770b\u5230\uff0c\u5404\u7a2e Martech \u5de5\u5177\u4e2d\uff0cEmail\u3001\u793e\u7fa4\u5de5\u5177\u662f\u6700\u71b1\u9580\u7684\u9078\u64c7\uff0c\u6709\u8d85\u904e 75% \u7684\u4f01\u696d\u5728\u4f7f\u7528\uff1b\u5176\u6b21\u5247\u70ba\u5167\u5bb9\u884c\u92b7\u7ba1\u7406\u3001CRM \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u53ca\u6578\u64da\u5206\u6790\u8861\u91cf\u7b49\u5de5\u5177\uff0c\u5360\u6bd4\u8d85\u904e 65%\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u96a8\u8457 Martech \u61c9\u7528\u904d\u5730\u958b\u82b1\uff0c\u4f01\u696d\u5728\u884c\u92b7\u7b56\u7565\u53ca\u5de5\u5177\u7684\u9078\u64c7\u4e0a\u4e5f\u66f4\u52a0\u5f48\u6027\u3002\u63a5\u8457\u4f86\u5256\u6790\uff0c\u70ba\u4f55 Martech \u80fd\u505a\u5230\u7cbe\u6e96\u884c\u92b7\uff0c\u80cc\u5f8c\u6240\u904b\u7528\u7684 AI \u6280\u8853\u76f8\u8f03\u65bc\u50b3\u7d71\u884c\u92b7\uff0c\u5177\u5099\u54ea\u4e9b\u512a\u52e2\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/martech-solutions\/\">\u570b\u5167\u5916Martech\u5728\u505a\u4ec0\u9ebc\uff1f2020\u5e74Martech\u7522\u696d\u767c\u5c55\u8207\u6307\u6a19\u578bMartech\u4f01\u696d\u4ecb\u7d39<\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_Martech_%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E7%B2%BE%E6%BA%96%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%B8%9B%E5%B0%91%E8%A1%8C%E9%8A%B7%E8%B2%BB%E7%94%A8%E6%B5%AA%E8%B2%BB%EF%BC%9F%E4%B8%89%E5%A4%A7_AI_%E6%8A%80%E8%A1%93%E5%84%AA%E5%8B%A2\"><\/span>AI Martech \u5982\u4f55\u505a\u5230\u7cbe\u6e96\u884c\u92b7\uff0c\u6e1b\u5c11\u884c\u92b7\u8cbb\u7528\u6d6a\u8cbb\uff1f\u4e09\u5927 AI \u6280\u8853\u512a\u52e2<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7cbe\u6e96\u884c\u92b7\uff0c\u610f\u5473\u8457\u884c\u92b7\u8cbb\u7528\u6beb\u4e0d\u6d6a\u8cbb\uff0c\u5c07\u884c\u92b7\u8a0a\u606f\u7cbe\u6e96\u6295\u653e\u7d66\u5c0d\u7684\u53d7\u773e\u3002<\/p>\r\n\r\n\r\n\r\n<p>AI \u4f5c\u70ba Martech \u7684\u6838\u5fc3\u6280\u8853\uff0c\u80fd\u6253\u9020\u91cf\u8eab\u8a02\u505a\u7684\u9867\u5ba2\u9ad4\u9a57\uff0c\u591a<a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2019\/01\/15\/five-predictions-for-ai-in-marketing-in-2019\/?sh=7547dff87efa\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u5e36\u4f86\u4e03\u500d\u7684\u9867\u5ba2\u4e92\u52d5\u8207\u4e09\u500d\u7684\u71df\u6536<\/a>\u3002Netflix \u5831\u5c0e\u66f4\u7a31\uff0c\u900f\u904e AI \u500b\u6027\u5316\u9810\u6e2c\uff0c\u6539\u5584\u7528\u6236\u9ad4\u9a57\u4e26\u963b\u6b62\u9000\u8a02\uff0c\u70ba\u5176<a href=\"https:\/\/www.businessinsider.com\/netflix-recommendation-engine-worth-1-billion-per-year-2016-6\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u7bc0\u7701 10 \u5104\u7f8e\u5143\u7684\u6210\u672c<\/a>\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u7a76\u7adf AI \u5982\u4f55\u505a\u5230\u7cbe\u6e96\u884c\u92b7\uff1f\u5176\u6280\u8853\u512a\u52e2\u4e3b\u8981\u6709\u4e09\u9ede\uff1a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_%E5%84%AA%E5%8B%A2%E4%B8%80%EF%BC%9A%E5%A4%A7%E6%95%B8%E6%93%9A%E8%99%95%E7%90%86\"><\/span>AI \u512a\u52e2\u4e00\uff1a\u5927\u6578\u64da\u8655\u7406<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u7db2\u8def\u53ca\u6578\u4f4d\u5a92\u9ad4\u7684\u51fa\u73fe\u5e36\u4f86\u4e86\u5927\u6578\u64da\u7684\u6e67\u5165\uff0c\u800c AI \u4eba\u5de5\u667a\u6167\u900f\u904e\u6a5f\u5668\u5b78\u7fd2\uff0c\u80fd\u5927\u898f\u6a21\u3001\u5feb\u901f\u5730\u8655\u7406\u4e0d\u540c\u4f86\u6e90\u7684\u6578\u64da\uff0c\u7528\u4ee5\u5efa\u7acb\u5b8c\u6574\u7684\u7528\u6236\u8f2a\u5ed3\u3002\u501f\u52a9 AI \u6280\u8853\uff0c\u53ef\u4ee5\u8003\u616e\u66f4\u591a\u7684\u7528\u6236\u53c3\u6578\uff0c\u5982\u4f4d\u7f6e\u6578\u64da\u3001\u4e92\u52d5\u72c0\u6cc1\u3001\u8cfc\u8cb7\u7d00\u9304\u7b49\uff0c\u9032\u800c\u66f4\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_%E5%84%AA%E5%8B%A2%E4%BA%8C%EF%BC%9A%E8%AA%9E%E6%84%8F%E7%90%86%E8%A7%A3\"><\/span>AI \u512a\u52e2\u4e8c\uff1a\u8a9e\u610f\u7406\u89e3<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u96a8\u8457 NLP \u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\u7684\u767c\u5c55\uff0cAI \u958b\u59cb\u64c1\u6709\u7406\u89e3\u4eba\u985e\u8a9e\u8a00\u7684\u80fd\u529b\uff0c\u80fd\u8fa8\u5225\u8a5e\u5f59\u80cc\u5f8c\u7684\u60c5\u7dd2\u548c\u610f\u5716\uff0c\u4e26\u751f\u6210\u56de\u61c9\u3002\u7576\u96fb\u8166\u807d\u5f97\u61c2\u4eba\u8a71\uff0c\u610f\u5473\u8457\u4eba\u985e\u8207 AI \u7684\u4e92\u52d5\u51fa\u73fe\u66f4\u591a\u5143\u7684\u53ef\u80fd\u6027\uff0c\u5982\uff1aAI \u80fd\u7406\u89e3\u7528\u6236\u8a34\u6c42\u4e26\u505a\u51fa\u4eba\u6027\u5316\u7684\u56de\u61c9\u3001\u5206\u6790\u6210\u5343\u4e0a\u842c\u689d\u7528\u6236\u8a55\u8ad6\u4e26\u9032\u884c\u7e3d\u7d50\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AI_%E5%84%AA%E5%8B%A2%E4%B8%89%EF%BC%9A%E9%A0%90%E6%B8%AC%E5%88%86%E6%9E%90\"><\/span>AI \u512a\u52e2\u4e09\uff1a\u9810\u6e2c\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u85c9\u7531\u5c0e\u5165\u6578\u64da\u3001\u8a13\u7df4 AI \u6a21\u578b\uff0cAI \u904b\u7528\u5f37\u5927\u7684\u904b\u7b97\u80fd\u529b\uff0c\u80fd\u505a\u5230\u8da8\u52e2\u5206\u6790\u548c\u9810\u6e2c\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u4e26\u96a8\u8457\u6642\u9593\u63a8\u79fb\u63d0\u4f9b\u8d8a\u4f86\u8d8a\u6e96\u78ba\u7684\u898b\u89e3\u3002\u501f\u52a9 AI\uff0c\u884c\u92b7\u4eba\u54e1\u4e0d\u5fc5\u7b49\u5230\u6d3b\u52d5\u7d50\u675f\u5c31\u53ef\u4ee5\u5373\u6642\u5206\u6790\u505a\u51fa\u6c7a\u7b56\uff0c\u5982\u5229\u7528 AI \u9810\u6e2c\u5ee3\u544a\u6548\u679c\u66f4\u597d\u7684\u7ba1\u9053\u548c\u6295\u653e\u6642\u9593\uff0c\u4ee5\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u5ee3\u544a\u8cbb\u7528\u652f\u51fa\u3002<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B7%9F%E4%B8%8A%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E9%81%8B%E7%94%A8%E8%B6%A8%E5%8B%A2%EF%BC%81AI_%E8%A1%8C%E9%8A%B7%E6%87%89%E7%94%A8%E5%BE%9E%E9%80%99_5_%E5%A4%A7%E6%96%B9%E5%90%91%E8%91%97%E6%89%8B\"><\/span>\u8ddf\u4e0a\u884c\u92b7\u9810\u7b97\u904b\u7528\u8da8\u52e2\uff01AI \u884c\u92b7\u61c9\u7528\u5f9e\u9019 5 \u5927\u65b9\u5411\u8457\u624b<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u501f\u52a9 AI \u6280\u8853\u512a\u52e2\uff0cAI \u5728\u884c\u92b7\u9818\u57df\u7684\u61c9\u7528\u8da8\u52e2\u5df2\u662f\u92b3\u4e0d\u53ef\u64cb\u3002\u4ee5\u4e0b\u5206\u4eab 5 \u500b AI \u884c\u92b7\u5e38\u898b\u61c9\u7528\uff0c\u63a2\u8a0e AI \u5982\u4f55\u5728\u300c\u7372\u5ba2\u3001\u4e92\u52d5\u3001\u8f49\u63db\u3001\u518d\u884c\u92b7\u300d\u4f01\u696d\u884c\u92b7\u7b56\u7565\u4e2d\uff0c\u767c\u63ee\u986f\u8457\u6210\u6548\uff0c\u5275\u9020\u54c1\u724c\u71df\u6536\u6210\u9577\uff1a<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/L3lAf2p34cjmqfJBKJtuCL8uQHKx3FOSM2Gr8YvkW2pKuhktXOLN5NYwyabKsUyMEKFshKP1slYtEXXmPKu5-LQbyEMjZ2oZgRoGe1CL8DLWG1d5ctNAf8P13RJWGj9QUTIt98Zx\" alt=\"\" \/>\r\n<figcaption>\u5716\u7247\u8aaa\u660e\uff1aAI \u5728\u884c\u92b7\u9818\u57df\u7684 5 \u5927\u61c9\u7528\u65b9\u5411<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E5%80%8B%E4%BA%BA%E5%8C%96%E5%95%86%E5%93%81%E6%8E%A8%E8%96%A6%E7%B3%BB%E7%B5%B1%EF%BC%8C%E6%8F%90%E5%8D%87%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>1. \u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\uff0c\u63d0\u5347\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u8a31\u591a\u96fb\u5546\u7db2\u7ad9\u90fd\u5728\u4f7f\u7528\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\uff0c\u800c\u900f\u904e\u5c0e\u5165 AI \u6280\u8853\uff0c\u8490\u96c6\u9867\u5ba2\u7dda\u4e0a\u884c\u70ba\u6578\u64da\u4e26\u9032\u884c\u9810\u6e2c\uff0cAI \u80fd\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u5546\u54c1\u63a8\u85a6\uff0c\u52a0\u901f\u9867\u5ba2\u627e\u5230\u559c\u597d\u5546\u54c1\u7684\u904e\u7a0b\uff0c\u6709\u6548\u63d0\u5347\u8f49\u63db\u7387\u53ca\u92b7\u552e\u984d\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u64da\u9867\u5ba2\u6578\u64da\u5e73\u53f0 <a href=\"https:\/\/www.globenewswire.com\/news-release\/2017\/10\/25\/1300518\/0\/en\/Segment-Survey-Finds-Consumers-Will-Spend-More-When-Their-Shopping-Experience-is-Personalized-but-Most-Retailers-are-Missing-the-Mark.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">Segment<\/a> \u8abf\u67e5\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u6709 49\uff05 \u8cfc\u7269\u8005\u5728\u6536\u5230\u500b\u6027\u5316\u63a8\u85a6\u5f8c\u9032\u884c\u885d\u52d5\u8cfc\u8cb7<\/li>\r\n<li>\u5176\u4e2d 44\uff05 \u7684\u6d88\u8cbb\u8005\u5ba3\u7a31\u5728\u500b\u6027\u5316\u9ad4\u9a57\u5f8c\u6210\u70ba\u91cd\u8907\u8cfc\u8cb7\u8005<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u570b\u969b\u96fb\u5546\u5de8\u982d Amazon \u4ea6\u6307\u51fa\uff0c<a href=\"https:\/\/igniteoutsourcing.com\/ecommerce\/artificial-intelligence-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (\u5728\u65b0\u5206\u9801\u4e2d\u958b\u555f)\">\u904b\u7528 AI \u6253\u9020\u7cbe\u6e96\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71<\/a>\uff0c\u4f7f\u5176\u5411\u4e0a\u92b7\u552e\u8207\u4ea4\u53c9\u92b7\u552e\u984d\u4f54\u7e3d\u5e74\u5ea6\u7e3d\u71df\u6536\u7684 35%\uff0c\u7531\u6b64\u53ef\u898b\u500b\u6027\u5316\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u5c0d\u65bc\u5c0e\u8cfc\u7684\u5f71\u97ff\u529b\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c awoo \u63a8\u85a6\u5f15\u64ce\uff0c\u53ef\u751f\u6210\u8cfc\u7269\u60c5\u5883\u6a19\u7c64\uff0c\u4e26\u5c07\u6a19\u7c64\u61c9\u7528\u65bc\u5546\u54c1\u63a8\u85a6\u3002\u85c9\u7531 AI \u89e3\u6790\u5546\u54c1\u7279\u5fb5 (product feed)\uff0c\u7d50\u5408\u5546\u54c1\u7406\u89e3\u8207\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u7406\u89e3\uff0c\u5275\u9020\u51fa\u9867\u5ba2\u5c08\u5c6c\u7684\u5546\u54c1\u63a8\u85a6\uff0c\u8b93\u9867\u5ba2\u627e\u5230\u4e0b\u4e00\u500b\u60f3\u8981\u7684\u5546\u54c1\uff0c\u5354\u52a9<a href=\"https:\/\/www.nununi.com\/customer-engagement-optimization\/\">\u5275\u9020 1.5 \u500d\u7684\u8f49\u63db\u7387\u8207 2.5 \u500d\u7684\u7db2\u9801\u505c\u7559\u6642\u9593<\/a>\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/retail-ai-awoo\/\">\u7a81\u7834\u96f6\u552e\u8cfd\u5c40\u9760\u9019 4 \u62db \uff01\u5c0e\u5165AI \u5f8c\u7ffb\u8f49\u7684\u884c\u92b7\u56f0\u5c40<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E8%87%AA%E5%8B%95%E5%8C%96%E5%BB%A3%E5%91%8A%E6%8A%95%E6%94%BE%EF%BC%8C%E4%BD%8E%E6%88%90%E6%9C%AC%E5%8F%96%E5%BE%97%E7%B2%BE%E6%BA%96%E6%B5%81%E9%87%8F\"><\/span>2. \u81ea\u52d5\u5316\u5ee3\u544a\u6295\u653e\uff0c\u4f4e\u6210\u672c\u53d6\u5f97\u7cbe\u6e96\u6d41\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>AI \u89f8\u89d2\u4e5f\u5ef6\u4f38\u5230\u4e86\u7af6\u722d\u6fc0\u70c8\u7684\u6578\u4f4d\u5ee3\u544a\u754c\u3002\u904e\u5f80\u884c\u92b7\u4eba\u54e1\u6295\u905e\u6578\u4f4d\u5ee3\u544a\u6642\uff0c\u9700\u8017\u8cbb\u5fc3\u529b\u9010\u4e00\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5\uff0c\u767c\u60f3\u5ee3\u544a\u6587\u6848\u4e26\u6aa2\u6e2c\u6210\u6548\u3002\u7279\u5225\u662f\u7576\u9762\u5c0d\u5546\u54c1\u6578\u7834\u5343\u7834\u842c\u7684\u5927\u578b\u96fb\u5546\u7db2\u7ad9\uff0c\u5ee3\u544a\u6295\u653e\u4e0d\u50c5\u9700\u8981\u6295\u5165\u5927\u91cf\u4eba\u529b\u8cc7\u6e90\uff0c\u96e3\u514d\u53c8\u6709\u6240\u907a\u6f0f\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u800c\u7576\u5ee3\u544a\u5c0e\u5165 AI \u6280\u8853\uff0c\u53ef\u5be6\u73fe\u5ee3\u544a\u6295\u653e\u81ea\u52d5\u5316\u3002\u900f\u904e\u6df1\u5ea6\u5b78\u7fd2\u3001\u5206\u6790\u8a9e\u8a00\u7d50\u69cb\u5efa\u7acb\u8a9e\u8a00\u8cc7\u6599\u5eab\u3001\u81ea\u52d5\u5316\u6c7a\u7b56\u7b49\u65b9\u5f0f\uff0cAI \u5f9e\u5ee3\u544a\u6587\u6848\u751f\u6210\u3001\u7cbe\u6e96\u6295\u653e\u5230\u6210\u6548\u76e3\u6e2c\u7686\u80fd\u4e00\u6b21\u641e\u5b9a\uff0c\u4e0d\u50c5\u80fd\u5e6b\u52a9\u884c\u92b7\u4eba\u54e1\u964d\u4f4e\u5ee3\u544a\u88fd\u4f5c\u8207\u8a2d\u5b9a\u7684\u6642\u9593\uff0c\u4e5f\u7bc0\u7701\u4e0d\u5fc5\u8981\u7684\u5ee3\u544a\u8cbb\u7528\u6d6a\u8cbb\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u500b\u904b\u7528 AI \u81ea\u52d5\u5316\u6295\u905e\u5ee3\u544a\u7684\u4f8b\u5b50\u662f Google DSA (\u52d5\u614b\u641c\u5c0b\u5ee3\u544a) \u3002DSA \u80fd\u91dd\u5c0d\u4f7f\u7528\u8005\u6240\u8f38\u5165\u7684\u641c\u5c0b\u5b57\u8a5e\uff0c\u914d\u5c0d\u76f8\u7b26\u7684\u7db2\u9801\u5167\u5bb9\u3001\u4e26\u96a8\u6642\u8b8a\u63db\u5ee3\u544a\u6a19\u984c\uff0c\u5438\u5f15\u4f7f\u7528\u8005\u9032\u7ad9\u700f\u89bd\u7522\u54c1\u3002\u7136\u800c\uff0c\u70ba\u4e86\u5b8c\u5168\u767c\u63ee DSA \u6210\u6548\uff0c\u6709\u5169\u5927\u524d\u63d0\uff1aGoogle \u722c\u87f2\u80fd\u7406\u89e3\u7db2\u9801\u5167\u5bb9\uff0c\u4e14\u80fd\u91dd\u5c0d\u641c\u5c0b\u5b57\u8a5e\u6311\u9078\u51fa\u9ad8\u95dc\u806f\u6027\u7684\u5ee3\u544a\u5230\u9054\u7db2\u9801\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u57fa\u65bc DSA \u4f7f\u7528\u4e0a\u7684\u75db\u9ede\uff0c<a href=\"https:\/\/www.nununi.com\/traffic-growth-automation\/\">awoo \u63a8\u85a6\u5f15\u64ce\u80fd<\/a>\u5927\u91cf\u81ea\u52d5\u5316\u751f\u6210\u7684\u5546\u54c1\u5206\u985e\u9801\uff0c\u5177\u5099\u641c\u5c0b\u5f15\u64ce\u53cb\u5584\u7684\u7279\u6027\uff0c\u7576\u4f7f\u7528\u9019\u4e9b Landing page \u4e0b Google DSA \u5ee3\u544a\u6642\uff0c\u80fd\u8b93\u722c\u87f2\u77ed\u6642\u9593\u5167\u7406\u89e3\u9801\u9762\u5167\u5bb9\u7528\u66f4\u4f4e\u7684\u6210\u672c\u53d6\u5f97\u7cbe\u6e96\u6d41\u91cf\uff0c\u5145\u5206\u767c\u63ee DSA \u81ea\u52d5\u5316\u6295\u653e\u5ee3\u544a\u4e14\u7cbe\u6e96\u7684\u512a\u52e2\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/nununi-dsa-ads\/\">\u9ad8\u6548\u884c\u92b7 \u2013 Google DSA \u642d\u914dMarTech AI nununi(2021\/03\u5f8c\u66f4\u540d\u70ba\u63a8\u85a6\u5f15\u64ce)\uff0c\u5168\u9762\u52a0\u4e58\u5ee3\u544a\u6210\u6548\uff01<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E5%8D%B3%E6%99%82%E8%A8%8A%E6%81%AF%E6%8E%A8%E6%92%AD%EF%BC%8C%E6%8F%90%E9%AB%98%E9%A1%A7%E5%AE%A2%E7%95%99%E5%AD%98%E7%8E%87%E8%88%87%E7%B5%82%E8%BA%AB%E5%83%B9%E5%80%BC\"><\/span>3. \u5373\u6642\u8a0a\u606f\u63a8\u64ad\uff0c\u63d0\u9ad8\u9867\u5ba2\u7559\u5b58\u7387\u8207\u7d42\u8eab\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u512a\u8cea\u9867\u5ba2\u9ad4\u9a57\u5728\u6d88\u8cbb\u65c5\u7a0b\u4e2d\u626e\u6f14\u8457\u91cd\u8981\u56e0\u7d20\uff0c\u64da Thunderhead \u7d71\u8a08\uff0c\u56db\u6210\u9867\u5ba2\u6703\u56e0\u70ba\u9ad4\u9a57\u4e0d\u4f73\u800c\u653e\u68c4\u8cfc\u8cb7\u3002\u70ba\u4e86\u8b93\u9032\u7ad9\u7684\u9867\u5ba2\u7372\u5f97\u6109\u6085\u6d88\u8cbb\u9ad4\u9a57\uff0c\u5c0e\u5165 AI \u4f5c\u70ba\u7db2\u7ad9\u7522\u54c1\u63a8\u5ee3\u54e1\uff0c\u8207\u5ba2\u6236\u5373\u6642\u4e92\u52d5\u662f\u95dc\u9375\u624b\u6bb5\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u85c9\u7531\u5206\u6790\u9867\u5ba2\u7ad9\u5167\u5916\u7684\u884c\u70ba\u8207\u504f\u597d\u6578\u64da\uff0cAI \u80fd\u9810\u6e2c\u9867\u5ba2\u6d88\u8cbb\u610f\u5411\uff0c\u9032\u884c\u5373\u6642\u6027\u4e14\u5ba2\u88fd\u5316\u7684\u8a0a\u606f\u63a8\u64ad\uff0c\u7559\u4f4f\u539f\u672c\u6c92\u6709\u8208\u8da3\u3001\u60f3\u96e2\u958b\u7684\u5ba2\u4eba\u3002\u4f8b\u5982\uff0c\u91dd\u5c0d\u5df2\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u672a\u7d50\u5e33\u7684\u9867\u5ba2\uff0c\u63a8\u9001\u300c\u5546\u54c1\u5373\u5c07\u5b8c\u552e\u300d\u6216\u300c\u4eca\u65e5\u8a02\u8cfc\u53ef\u7372\u5f97 9 \u6298\u512a\u60e0\u300d\u7b49\u8a0a\u606f\uff0c\u4fc3\u4f7f\u9867\u5ba2\u5b8c\u6210\u8cfc\u7269\u7a0b\u5e8f\u3002<\/p>\r\n\r\n\r\n\r\n<p>awoo \u63a8\u85a6\u5f15\u64ce\u4e2d\u7684 pop-up \u529f\u80fd\uff0c\u4fbf\u80fd\u81ea\u52d5\u8a08\u7b97 pop-up \u8996\u7a97\u5f48\u51fa\u6700\u4f73\u6642\u6a5f\uff0c\u63d0\u5347\u540d\u55ae\u8490\u96c6\u7387\u6709\u6548\u7559\u4f4f\u9867\u5ba2\u3001\u63d0\u5347\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.nununi.com\/martech-tool-customer-engagement\/\">\u5275\u9020\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u904b\u7528Martech\u5de5\u5177\u7d93\u71df\u9867\u5ba2\u95dc\u4fc2\u4e0d\u53ef\u6216\u7f3a\u7684\u4e09\u5927\u8981\u7d20<\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E5%85%A8%E5%A4%A9%E5%80%99%E7%B7%9A%E4%B8%8A%E5%AE%A2%E6%9C%8D%EF%BC%8C%E4%BF%83%E9%80%B2%E7%94%A8%E6%88%B6%E5%8F%83%E8%88%87%E5%8F%8A%E5%8F%A3%E7%A2%91%E5%82%B3%E6%92%AD\"><\/span>4.\u00a0 \u5168\u5929\u5019\u7dda\u4e0a\u5ba2\u670d\uff0c\u4fc3\u9032\u7528\u6236\u53c3\u8207\u53ca\u53e3\u7891\u50b3\u64ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u57fa\u65bc AI \u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\u800c\u751f\u7684 Chatbot \u804a\u5929\u6a5f\u5668\u4eba\uff0c\u5df2\u6210\u70ba\u7576\u4eca\u4f01\u696d\u8207\u9867\u5ba2\u6e9d\u901a\u4e92\u52d5\u7684\u71b1\u9580\u5de5\u5177\u3002\u85c9\u7531\u81ea\u52d5\u5316\u7684\u5c0d\u8a71\u6d41\u7a0b\u8a2d\u8a08\uff0cChatbot \u80fd\u63d0\u4f9b 24\/7 \u5168\u5929\u5019\u5ba2\u6236\u670d\u52d9\uff0c\u89e3\u6c7a\u7e41\u7463\u7684\u5ba2\u670d\u554f\u984c\uff0c\u4e26\u9032\u884c\u5177\u6709\u4eba\u5473\u7684\u56de\u61c9\uff0c\u4e0d\u50c5\u7bc0\u7701\u4eba\u529b\u6210\u672c\uff0c\u66f4\u6709\u52a9\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u9664\u4e86\u5ba2\u670d\u529f\u80fd\u5916\uff0cChatbot \u66f4\u53ef\u4f5c\u70ba\u8207\u7c89\u7d72\u4e92\u52d5\u7684\u884c\u92b7\u5de5\u5177\uff0c\u900f\u904e\u5206\u773e\u8a0a\u606f\u63a8\u64ad\u3001\u5373\u6642\u56de\u8986\u7c89\u7d72\u7559\u8a00\u7b49\uff0c\u80fd\u523a\u6fc0\u7c89\u7d72\u53c3\u8207\u884c\u92b7\u6d3b\u52d5\u3002\u6700\u7d42\u9054\u5230\u4fc3\u9032\u7528\u6236\u53c3\u8207\u3001\u5efa\u7acb\u54c1\u724c\u5fe0\u8aa0\u5ea6\uff0c\u751a\u81f3\u9032\u4e00\u6b65\u4fc3\u6210\u793e\u7fa4\u5206\u4eab\u8207\u8f49\u767c\uff0c\u5e6b\u54c1\u724c\u7372\u5f97\u514d\u8cbb\u7684\u53e3\u7891\u50b3\u64ad\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E7%B2%BE%E6%BA%96%E5%88%86%E7%9C%BE%E5%86%8D%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%9C%89%E6%95%88%E9%A9%85%E5%8B%95%E5%9B%9E%E8%B3%BC\"><\/span>5. \u7cbe\u6e96\u5206\u773e\u518d\u884c\u92b7\uff0c\u6709\u6548\u9a45\u52d5\u56de\u8cfc<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u518d\u884c\u92b7\u662f\u96fb\u5546\u884c\u92b7\u7684\u91cd\u8981\u624b\u6cd5\u4e4b\u4e00\uff0c\u76ee\u7684\u5728\u65bc\u5438\u5f15\u9867\u5ba2\u56de\u8a2a\u6d88\u8cbb\u3002\u5c08\u5bb6 Dr. Jeffrey Lant. \u7d71\u8a08\uff0c\u5927\u90e8\u5206\u7684\u4eba\u63a5\u89f8\u7522\u54c1\u4e03\u6b21\u5f8c\u624d\u6703\u5be6\u969b\u8cfc\u8cb7\uff0c\u986f\u898b\u518d\u884c\u92b7\u7684\u91cd\u8981\u6027\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u773e\u591a\u518d\u884c\u92b7\u624b\u6cd5\u4e2d\uff0c\u53c8\u4ee5 E-mail \u518d\u884c\u92b7<a href=\"https:\/\/www.emarketer.com\/Article\/Email-Marketing-Double-Win-Customer-Acquisition-Retention\/1014239\" target=\"_blank\" rel=\"noreferrer noopener\" 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id=\"%E5%B0%8E%E5%85%A5_AI_Martech_%E8%AE%93%E8%A1%8C%E9%8A%B7%E9%A0%90%E7%AE%97%E7%99%BC%E6%8F%AE%E6%9C%80%E5%A4%A7%E6%95%88%E7%9B%8A\"><\/span>\u5c0e\u5165 AI Martech \u8b93\u884c\u92b7\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u7576\u6d41\u91cf\u7d05\u5229\u4e0d\u518d\uff0c\u9032\u5165\u7372\u5ba2\u6210\u672c\u7bc0\u7bc0\u6500\u5347\u7684\u6642\u4ee3\uff0c\u5982\u4f55\u5584\u7528\u65b0\u4e00\u4ee3\u884c\u92b7\u5de5\u5177\uff0c\u6709\u6548\u7559\u4f4f\u7528\u6236\u3001\u8b93\u9867\u5ba2\u4e00\u8cb7\u518d\u8cb7\uff0c\u662f\u7bc0\u7701\u884c\u92b7\u9810\u7b97\u53ca\u8cbb\u7528\u7684\u95dc\u9375\u6240\u5728\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5982\u6b32\u77ad\u89e3 awoo Martech \u89e3\u6c7a\u65b9\u6848\uff0c\u9ad4\u9a57\u904b\u7528 AI \u6280\u8853\u63d0\u5347\u96fb\u5546\u696d\u7e3e\u7684\u9b45\u529b\uff0c\u6b61\u8fce<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\" target=\"_blank\" 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height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%B4%BB%E5%8B%95%E9%80%9A1080x540_1080x540-1-600x300.jpg 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%B4%BB%E5%8B%95%E9%80%9A1080x540_1080x540-1-1000x500.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%B4%BB%E5%8B%95%E9%80%9A1080x540_1080x540-1-768x384.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%B4%BB%E5%8B%95%E9%80%9A1080x540_1080x540-1.jpg 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\r\n<p><span style=\"font-weight: 400;\">MarTech Asia 2021 \u5c07\u805a\u7126 MarTech \u516d\u5927\u8da8\u52e2\u4e3b\u984c\uff0c\u6df1\u5ea6\u63a2\u8a0e Cookieless \u6642\u4ee3\u4e0b\uff0c\u96f6\u552e\u96fb\u5546\u8a72\u5982\u4f55\u56e0\u61c9\u9019\u5834\u884c\u92b7\u6578\u64da\u6230\u722d\u3002<\/span><span style=\"font-weight: 400;\">\u9080\u8acb\u5230\u884c\u92b7\u79d1\u6280\u4e4b\u7236 Scott Brinker\u3001\u524d Verizon Media \u570b\u969b\u4e8b\u696d\u8463\u4e8b\u7e3d\u7d93\u7406 \u9112\u958b\u84ee\u53ca Google \u7b49\u570b\u969b\u7d1a\u8b1b\u5e2b\uff0c\u9084\u6709\u570b\u5167\u6307\u6a19\u4f01\u696d\u5168\u806f\u300191APP\u3001\u5927\u82d1\u5b50\u53ca\u8766\u76ae\u8cfc\u7269\u7b49\uff0c\u7576\u7136\u9084\u6709 awoo \u63a5\u7e8c\u4e0a\u5834\u5206\u4eab\uff0c20+ \u4f4d\u91cd\u91cf\u7d1a\u8b1b\u5e2b\u5206\u4eab\u884c\u92b7 Know how\uff0c\u4e0d\u5bb9\u932f\u904e\uff01<\/span><\/p>\r\n<p><strong>\u6d3b\u52d5\u8a73\u60c5\u8207\u5167\u5bb9<\/strong><\/p>\r\n<p><span style=\"font-weight: 400;\">\u65e5\u671f \ufe332021 \/ 04 \/ 22 (\u56db)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u6642\u9593 \ufe3309\uff1a00 \u2013 18\uff1a30 (08\uff1a30 \u958b\u653e\u5831\u5230)<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u5834\u5730 \ufe33\u53f0\u5317\u570b\u969b\u6703\u8b70\u4e2d\u5fc3 201 \u5168\u5ba4 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[&hellip;]<\/p>\n","protected":false},"author":75,"featured_media":28582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159],"tags":[],"class_list":["post-27320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5982\u4f55\u7bc0\u7701\u884c\u92b7\u9810\u7b97\uff1f\u5584\u7528 AI \u884c\u92b7\uff0c5 \u5927\u61c9\u7528\u767c\u63ee\u6700\u5927\u884c\u92b7\u6548\u76ca - awoo<\/title>\n<meta name=\"description\" content=\"\u516c\u53f8\u884c\u92b7\u9810\u7b97\u600e\u9ebc\u5206\u914d\uff0c\u624d\u80fd\u5275\u9020\u6700\u5927\u6548\u76ca\uff1f\u672c\u6587\u63a2\u8a0e\u884c\u92b7\u9810\u7b97\u6295\u5165\u8da8\u52e2\u8207\u7de8\u5217\u6d41\u7a0b\uff0cAI Martech 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