{"id":29039,"date":"2021-04-23T17:23:37","date_gmt":"2021-04-23T09:23:37","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=29039"},"modified":"2023-12-28T17:41:54","modified_gmt":"2023-12-28T09:41:54","slug":"martech-asia-2021-rose","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/","title":{"rendered":"\u3010MarTech Asia 2021\u3011\u524dVerizon Media\u7e3d\u7d93\u7406\u9112\u958b\u84ee\u5206\u4eab\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96f6\u552e\u696d\u53ca\u96fb\u5b50\u5546\u52d9\u5982\u4f55\u4ee5\u79d1\u6280\u5e36\u52d5\u672a\u4f86\u5546\u6a5f\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u5e74\u4e0a\u534a\u5e74\u66f4\u56e0\u80ba\u708e\u75ab\u60c5\u9650\u7e2e\u6c11\u773e\u5be6\u9ad4\u7d93\u6fdf\u6d3b\u52d5\uff0c\u53cd\u800c\u4f7f\u7db2\u8def\u92b7\u552e\u5927\u5e45\u5347\u6eab\u3002\u6839\u64da\u7d93\u6fdf\u90e8\u7684\u7d71\u8a08\u6578\u64da\uff0c2020 \u5e74\u4e0a\u534a\u5e74\uff0c\u96f6\u552e\u696d\u7db2\u8def\u92b7\u552e\u984d\u70ba 1587 \u5104\u5143\uff0c\u5e74\u589e 17.5%\uff0c\u540c\u4e00\u6642\u671f\uff0c\u5be6\u9ad4\u96f6\u552e\u696d\u71df\u696d\u984d\u5e74\u6e1b 4.8%\u3002\u75ab\u60c5\u63a8\u52d5\u4e86\u53f0\u7063\u5be6\u9ad4\u96f6\u552e\u52a0\u7db2\u8def\uff0c\u6210\u70ba\u6578\u4f4d\u7522\u696d\u6d6a\u6f6e\u3002\u5728\u75ab\u60c5\u8da8\u7de9\u4e0b\uff0c\u96f6\u552e\u96fb\u5546\u8a72\u5982\u4f55\u5584\u7528MarTech\u5e36\u52d5\u672a\u4f86\u5546\u6a5f\uff1f\u524d Verizon Media \u570b\u969b\u4e8b\u696d\u8463\u4e8b\u7e3d\u7d93\u7406 \u9112\u958b\u84ee\uff0c\u5728 <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021<\/a> \u4e0a\u5206\u4eab<strong>\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96f6\u552e\u696d\u53ca\u96fb\u5b50\u5546\u52d9\u5982\u4f55\u4ee5\u79d1\u6280\u5e36\u52d5\u672a\u4f86\u5546\u6a5f<\/strong><strong>\u3002<\/strong><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#%E7%9E%84%E6%BA%9625%E6%BB%B2%E9%80%8F%E7%8E%87%E7%9B%AE%E6%A8%99%EF%BC%8C%E5%85%AD%E5%8D%83%E5%84%84%E7%9A%84%E6%88%90%E9%95%B7%E7%A9%BA%E9%96%93\" >\u7784\u6e9625%\u6ef2\u900f\u7387\u76ee\u6a19\uff0c\u516d\u5343\u5104\u7684\u6210\u9577\u7a7a\u9593<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#%E7%96%AB%E6%83%85%E5%B8%B6%E5%8B%95%E7%BE%8E%E5%9C%8B%E9%9B%BB%E5%95%86%E6%88%90%E9%95%B744%EF%BC%8C%E7%B6%B2%E8%B7%AF%E9%9B%B6%E5%94%AE%E6%BB%B2%E9%80%8F%E7%8E%87%E6%9A%B4%E5%A2%9E21\" >\u75ab\u60c5\u5e36\u52d5\u7f8e\u570b\u96fb\u5546\u6210\u957744%\uff0c\u7db2\u8def\u96f6\u552e\u6ef2\u900f\u7387\u66b4\u589e21%<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#Direct_To_ConsumerDTC_%E7%9B%B4%E5%AE%A2%E7%B6%93%E6%BF%9F%E5%B4%9B%E8%B5%B7\" >Direct To Consumer(DTC) \u76f4\u5ba2\u7d93\u6fdf\u5d1b\u8d77<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%A0%B4%E7%A2%8E\" >\u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#5GAIoT_%E6%89%93%E9%80%A0%E6%99%BA%E6%85%A7%E9%9B%B6%E5%94%AE20\" >5G+AIoT \u6253\u9020\u667a\u6167\u96f6\u552e2.0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/#%E4%BB%A5%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%E7%82%BA%E6%A0%B8%E5%BF%83%E7%9A%84MarTech%EF%BC%8C%E6%88%90%E7%82%BA%E9%A1%AF%E5%AD%B8\" >\u4ee5\u9867\u5ba2\u9ad4\u9a57\u70ba\u6838\u5fc3\u7684MarTech\uff0c\u6210\u70ba\u986f\u5b78<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%9E%84%E6%BA%9625%E6%BB%B2%E9%80%8F%E7%8E%87%E7%9B%AE%E6%A8%99%EF%BC%8C%E5%85%AD%E5%8D%83%E5%84%84%E7%9A%84%E6%88%90%E9%95%B7%E7%A9%BA%E9%96%93\"><\/span><b>\u7784\u6e9625%\u6ef2\u900f\u7387\u76ee\u6a19\uff0c\u516d\u5343\u5104\u7684\u6210\u9577\u7a7a\u9593<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">2020 \u5e74\u5be6\u9ad4\u96f6\u552e\u696d\u300c\u7db2\u8def\u92b7\u552e\u984d\u300d\u65bc\u75ab\u60c5\u5f71\u97ff\u6700\u70ba\u56b4\u5cfb\u7684Q1\u53caQ2\u5927\u5e45\u6210\u957718.3%\u53ca21.4%\u5f8c\uff0c\u5728\u75ab\u60c5\u8da8\u7de9\u5f8c\u7684\u7b2c\u4e09\u5b63\u6301\u7e8c\u5275\u4e0b\u5e74\u589e26.4%\u7684\u65b0\u9ad8\u7d00\u9304\uff0c\u610f\u5473\u8457\u6c11\u773e\u6d88\u8cbb\u6a21\u5f0f\u5411\u7dda\u4e0a\u79fb\u8f49\u3001\u5be6\u9ad4\u96f6\u552e\u696d\u8f49\u578b\u4e26\u6df1\u5ea6\u7d50\u5408\u7db2\u8def\u92b7\u552e\u5df2\u6210\u70ba\u5f37\u52e2\u7a69\u5b9a\u7684\u7522\u696d\u6d6a\u6f6e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29069\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9604_1-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(\u524d Verizon Media \u570b\u969b\u4e8b\u696d\u8463\u4e8b\u7e3d\u7d93\u7406 \u9112\u958b\u84ee\uff0c\u5728 <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021<\/a> \u6d3b\u52d5\u73fe\u5834\u5206\u4eab\uff0c\u5716\u7247\u4f86\u6e90\uff1aawoo)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9112\u958b\u84ee\u8868\u793a\uff0c\u4ee5\u53f0\u7063\u6ef2\u900f\u7387\u4f86\u8aaa\uff0c\u5be6\u9ad4\u96f6\u552e\u7684\u7db2\u8def\u92b7\u552e\u6210\u9577\u52308.9%, \u76f8\u8f03\u4e00\u5e74\u524d\u589e\u52a0\u4e00\u500b\u767e\u5206\u9ede\uff0c\u610f\u5473\u8457385\u5104\u7684\u6210\u9577\uff0c\u82e5\u4ee5\u7db2\u8def\u92b7\u552e\u5148\u9032\u570b\u5bb625%\u7684\u6ef2\u900f\u7387\u70ba\u76ee\u6a19\u8a08\u7b97\uff0c\u672a\u4f86\u53f0\u7063\u7db2\u8def\u92b7\u552e\u5e02\u5834\u5c07\u6709\u9ad8\u90546,190\u5104\u5143\u65b0\u53f0\u5e63\u7684\u9f90\u5927\u6210\u9577\u7a7a\u9593\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u300c\u5982\u4f55\u652b\u53d6\u9019\u584a\u7dda\u4e0a\u92b7\u552e\u5546\u6a5f\uff1f\u300d<\/strong>\u5c07\u6703\u662f\u6240\u6709\u53f0\u7063\u96f6\u552e\u696d\u8005\u4e0b\u968e\u6bb5\u7684\u91cd\u8981\u6230\u7565\u76ee\u6a19\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%96%AB%E6%83%85%E5%B8%B6%E5%8B%95%E7%BE%8E%E5%9C%8B%E9%9B%BB%E5%95%86%E6%88%90%E9%95%B744%EF%BC%8C%E7%B6%B2%E8%B7%AF%E9%9B%B6%E5%94%AE%E6%BB%B2%E9%80%8F%E7%8E%87%E6%9A%B4%E5%A2%9E21\"><\/span><b>\u75ab\u60c5\u5e36\u52d5\u7f8e\u570b\u96fb\u5546\u6210\u957744%\uff0c\u7db2\u8def\u96f6\u552e\u6ef2\u900f\u7387\u66b4\u589e21%<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u56e0\u70ba\u75ab\u60c5\uff0c\u53ef\u4ee5\u660e\u986f\u770b\u5230\u5168\u7403\u6574\u9ad4\u96f6\u552e\u7684\u6210\u9577\u3002\u672a\u4f86\u770b\u5230 25% \u6ef2\u900f\u7387\u662f\u4e0d\u96e3\u7684\uff0c\u9019\u6b21\u7684\u75ab\u60c5\u7b97\u662f\u8f14\u52a9\u7dda\u4e0a\u7684\u6ef2\u900f\u7387\u5feb\u901f\u63d0\u5347\uff0c\u4f8b\u5982\u7dda\u4e0a\u8cfc\u8cb7\u3001\u8857\u908a\u53d6\u8ca8\uff0c\u64da\u7d71\u8a08\uff0c\u670975%\u7f8e\u570b\u6d88\u8cbb\u8005\u6539\u8b8a\u8cfc\u7269\u65b9\u5f0f\u4e14\u9858\u610f\u5617\u8a66\u65b0\u54c1\u724c\uff0c\u6b63\u56e0\u70ba\u6d88\u8cbb\u8005\u8cfc\u7269\u7fd2\u6163\u7684\u6539\u8b8a\uff0c\u54c1\u724c\u8981\u8b93\u5546\u54c1\u65b9\u4fbf\u8cfc\u8cb7\u3001\u4e26\u50b3\u905e\u5c08\u5c6c\u50f9\u503c\uff0c\u8b93\u6574\u9ad4\u7684\u8cfc\u7269\u74b0\u5883\u767c\u751f\u5287\u70c8\u5f71\u97ff\u3002\u9019\u662f\u4e00\u500b\u9577\u671f\u7684\u6539\u8b8a\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u75ab\u60c5\u672c\u8eab\u5c31\u662f\u4e00\u500b\u8f49\u578b\u52a0\u901f\u5668\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Direct_To_ConsumerDTC_%E7%9B%B4%E5%AE%A2%E7%B6%93%E6%BF%9F%E5%B4%9B%E8%B5%B7\"><\/span><b>Direct To Consumer(DTC) \u76f4\u5ba2\u7d93\u6fdf\u5d1b\u8d77<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">DTC \uff0c\u9867\u540d\u601d\u7fa9\u5c31\u662f\u300c\u76f4\u63a5\u9762\u5411\u6d88\u8cbb\u8005\u300d\u3002\u5728\u4ee5\u5f80\u50b3\u7d71\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u6703\u5b58\u5728\u8457\u8a31\u591a\u300c\u4e2d\u9593\u5546\u300d\uff0c\u4f8b\u5982\u5a92\u9ad4\u3001\u4ee3\u7406\u5546\u3001\u6279\u767c\u5546\u7b49\u3002\u5728\u6574\u689d\u7522\u696d\u93c8\u4e2d\uff0c\u9019\u4e9b\u300c\u4e2d\u9593\u5546\u300d\u6703\u5206\u98df\u5229\u6f64\uff0c\u4e26\u5728\u4e2d\u9593\u88fd\u9020\u51fa\u8a31\u591a\u4eba\u529b\u6d41\u7a0b\u3001\u6642\u9593\u6210\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DTC\u4e4b\u65bc\u54c1\u724c\u7684\u50f9\u503c\u5728\u65bc\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u54c1\u724c\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\uff0c\u89aa\u81ea\u638c\u63e1\u92b7\u552e\u6e20\u9053<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f9e\u6d88\u8cbb\u8005\u89d2\u5ea6\u601d\u8003\u7522\u54c1\uff0c\u89e3\u6c7a\u6d88\u8cbb\u8005\u75db\u9ede<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8490\u96c6\u7b2c\u4e00\u65b9\u6d88\u8cbb\u8005\u6578\u64da\uff0c\u9032\u884c\u54c1\u724c\u6c7a\u7b56<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5584\u7528\u7dda\u4e0a\u7d50\u5408\u7dda\u4e0b\u7684\u7279\u6027\uff0c\u70ba\u6d88\u8cbb\u8005\u6253\u9020\u5b8c\u6574\u7684\u8cfc\u7269\u9ad4\u9a57<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5275\u9020\u8d85\u8d8a\u6d88\u8cbb\u8005\u9810\u671f\u7684\u670d\u52d9\uff0c\u548c\u5176\u4ed6\u7af6\u722d\u5c0d\u624b\u9593\u505a\u51fa\u5dee\u7570<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5229\u7528\u6545\u4e8b\u3001\u5167\u5bb9\u70ba\u54c1\u724c\u8ce6\u4e88\u751f\u547d\uff0c\u4e26\u5c07\u7406\u5ff5\u50b3\u9054\u7d66\u6d88\u8cbb\u8005<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">DTC \u6838\u5fc3\u4e0d\u53ea\u662f\u751f\u7522\u548c\u901a\u8def\uff0c\u800c\u662f\u5efa\u7acb\u548c\u9867\u5ba2\u4e00\u5c0d\u4e00\u7684\u95dc\u4fc2\uff0c\u5efa\u7acb\u54c1\u724c\u50f9\u503c\u8207\u611f\u53d7\uff0c\u7372\u5f97\u6d88\u8cbb\u8005\u9752\u775e\u7684\u539f\u751f\u54c1\u724c\u4e0d\u5728\u5c11\u6578\uff0c\u4f8b\u5982everlane\u3001dollar shave club\u53cawzrby parker\u7b49\uff1b\u5168\u7403\u4f01\u696dNIKE\u3001IKEA\u4e5f\u9678\u7e8c\u5f9eAmazon\u51fa\u8d70\uff0c\u8f49\u79fb\u81f3\u7d93\u71df\u81ea\u5df1\u7684DTC\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DTC\u7684\u8208\u8d77\uff0c\u4e5f\u5e36\u52d5\u4e86\u958b\u5e97\u3001\u7269\u6d41\u3001\u91d1\u6d41\u5e73\u53f0\u7684\u5feb\u901f\u6210\u9577\uff0c\u4f8b\u5982 91APP\u3001Cyberbiz\u3001Square Online \u7b49\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%B6%88%E8%B2%BB%E8%80%85%E6%97%85%E7%A8%8B%E7%A0%B4%E7%A2%8E\"><\/span><b>\u6d88\u8cbb\u8005\u65c5\u7a0b\u7834\u788e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u5728\u5e97\u9762\u6216\u6253\u958b email 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https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9633_1-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">(\u524d Verizon Media \u570b\u969b\u4e8b\u696d\u8463\u4e8b\u7e3d\u7d93\u7406 \u9112\u958b\u84ee\uff0c\u5728 <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021<\/a> \u4e0a\u5206\u4eab\uff0c\u5716\u7247\u4f86\u6e90\uff1aawoo)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9112\u958b\u84ee\u4ee5\u7f8e\u570b\u7b2c\u4e8c\u5927\u96fb\u5546\u5e73\u53f0 Walmart \u70ba\u4f8b\uff0cWalmart \u5728\u7f8e\u570b\u6709 3600\u9593\u5e97\u80fd\u5920\u8b93\u6d88\u8cbb\u8005\u5230\u5e97\u53d6\u8ca8\u53ca<\/span><span style=\"font-weight: 400;\">\u591a\u5143\u53d6\u8ca8\uff0c\u591a\u5143\u7684\u53d6\u8ca8\u65b9\u5f0f\u53ca\u5275\u65b0\u601d\u7dad\uff0c\u8b93 Walmart \u5728 2020 \u5e74\u7dda\u4e0a\u71df\u6536\u6210\u957779%\uff1b\u800c\u5728\u4e9e\u6d32\u65b9\u9762\uff0c<\/span><span style=\"font-weight: 400;\">UNIQLO \u5f9e\u9867\u5ba2\u4e3b\u52d5\u610f\u898b\u56de\u994b\u3001\u793e\u7fa4\u5e73\u53f0\u7559\u8a00\u7b49\uff0c\u6bcf\u6708\u6536\u96c6\u8d85\u904e 1 \u842c\u7b46\u7684\u9867\u5ba2\u5fc3\u8072\u4e26\u9032\u884c\u6578\u64da\u5206\u6790\uff0c\u9032\u800c\u63a8\u52d5\u5546\u54c1\u63d0\u6848\u7684\u92b7\u552e\u6a21\u5f0f\uff0c\u540c\u6642<\/span><span style=\"font-weight: 400;\">\u7db2\u8def\u4e0b\u55ae\uff0c\u5e97\u88e1\u53d6\u8ca8\uff0c<\/span><span style=\"font-weight: 400;\">\u5e97\u53d6\u6a21\u5f0f\u5360\u6574\u9ad4\u7db2\u8cfc\u8a02\u55ae\u7684 28%\uff0c2021 \u6574\u9ad4\u71df\u6536\u9810\u4f30\u5c07\u6210\u95779.5%\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a style=\"font-size: 20px; background-color: #ffffff;\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-tool-save-marketing-budget\/\" target=\"_blank\" rel=\"noopener\">\u5982\u4f55\u7bc0\u7701\u884c\u92b7\u9810\u7b97\uff1f\u5584\u7528 AI \u884c\u92b7\uff0c5 \u5927\u61c9\u7528\u767c\u63ee\u6700\u5927\u884c\u92b7\u6548\u76ca<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5GAIoT_%E6%89%93%E9%80%A0%E6%99%BA%E6%85%A7%E9%9B%B6%E5%94%AE20\"><\/span><b>5G+AIoT \u6253\u9020\u667a\u6167\u96f6\u552e2.0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65b0\u96f6\u552e2.0\uff0c\u662f\u4e00\u500b\u4ee5\u9867\u5ba2\u70ba\u6838\u5fc3\uff0c\u53d7\u6578\u64da\u6240\u9a45\u52d5\uff0c\u4e26\u4ee5\u79d1\u6280\u70ba\u5a92\u4ecb\u7684\u71df\u904b\u6a21\u5f0f\uff0c\u5305\u542b\u63a1\u8cfc\u6a21\u5f0f\u3001\u4f9b\u61c9\u93c8\u7ba1\u7406\u3001\u670d\u52d9\u904b\u71df\u4ee5\u53ca\u5305\u62ec\u96fb\u5546\u6216\u662f\u6578\u4f4d\u5ee3\u544a\u7b49\u7684\u884c\u92b7\u8207\u92b7\u552e\u4e4b\u696d\u52d9\u529f\u80fd\uff0c\u5168\u9762\u6027\u7684\u4e32\u806f\uff0c\u63d0\u4f9b\u9867\u5ba2\u66f4\u9ad8\u7684\u50f9\u503c\u4ee5\u53ca\u66f4\u597d\u7684\u9ad4\u9a57\u4e00\u500b\u7269\u806f\u7db2\u6240\u9a45\u52d5\u7684\u4e00\u7a2e\u5546\u696d\u6a21\u5f0f\uff0c\u5f9e\u81ea\u52d5\u7d50\u5e33\u3001\u500b\u4eba\u5316\u884c\u92b7\u3001\u667a\u80fd\u8ca8\u67b6\u3001RFID\u3001\u4f9b\u61c9\u93c84.0\u3001\u5be6\u6642\u611f\u61c9\u88dd\u7f6e\u3001\u4e00\u76f4\u5230\u6a5f\u5668\u4eba\u54e1\u5de5\uff0c\u6574\u500b\u96f6\u552e\u7684\u71df\u904b\u6d41\u7a0b\u5145\u6eff\u8457\u80fd\u61c9\u7528\u7269\u806f\u7db2\u7684\u5c64\u9762\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-ec-trend\/\" target=\"_blank\" rel=\"noopener\">2021 \u96fb\u5546\u884c\u92b7\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u8da8\u52e2<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%E7%82%BA%E6%A0%B8%E5%BF%83%E7%9A%84MarTech%EF%BC%8C%E6%88%90%E7%82%BA%E9%A1%AF%E5%AD%B8\"><\/span><b>\u4ee5\u9867\u5ba2\u9ad4\u9a57\u70ba\u6838\u5fc3\u7684MarTech\uff0c\u6210\u70ba\u986f\u5b78<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u96b1\u79c1\u6b0a\u610f\u8b58\u62ac\u982d\uff0c\u958b\u555f\u4e86cookieless \u7684\u6642\u4ee3\u3002\u4f01\u696d\u7121\u6cd5\u4ef0\u8cf4\u7b2c\u4e09\u65b9\u6578\u64da\uff0c\u4f01\u696d\u66f4\u9700\u8981\u57f9\u990a\u6578\u64da\u529b\uff01\u9112\u958b\u84ee\u63d0\u5230\uff0c\u904e\u53bb\u591a\u4ee5\u92b7\u552e\u70ba\u6838\u5fc3\uff0c\u5982\u4eca\u4f01\u696d\u66f4\u61c9\u8f49\u578b\u6210\u4ee5\u300c\u9867\u5ba2\u300d\u70ba\u4e2d\u5fc3\uff0c\u6df1\u5165\u77ad\u89e3\u9867\u5ba2\uff0c\u512a\u5316\u500b\u4eba\u5316\u9867\u5ba2\u9ad4\u9a57\uff0c\u64f4\u5927\u7d93\u71df\u6210\u6548\u3002\u591a\u5143\u5316\u7684\u6578\u4f4d\u79d1\u6280\u5de5\u5177\uff0c\u66f4\u80fd\u52a0\u901f\u4f01\u696d\u8d70\u5411\u6578\u64da\u9a45\u52d5\u7684\u6642\u4ee3\uff0c\u6574\u5408\u7dda\u4e0a\u7dda\u4e0b\u6578\u64da\u3001\u4e26\u4e14\u6df1\u5ea6\u6316\u6398\u51fa\u6578\u4f4d\u8db3\u8de1\uff0c\u6253\u9020\u51fa\u4e00\u81f4\u7684\u9867\u5ba2\u9ad4\u9a57\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/\" target=\"_blank\" rel=\"noopener\">\u3010MarTech Asia 2021\u3011\u5168\u901a\u8def\u6642\u4ee3\u4e0b\uff0c\u5982\u4f55\u5584\u7528 MarTech \u6253\u9020\u5c08\u5c6c\u54c1\u724c\u7684\u5f71\u97ff\u529b<\/a><\/p>\n<p><a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021 \u6d3b\u52d5\u5b98\u7db2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020 \u5e74\u4e0a\u534a\u5e74\u66f4\u56e0\u80ba\u708e\u75ab\u60c5\u9650\u7e2e\u6c11\u773e\u5be6\u9ad4\u7d93\u6fdf\u6d3b\u52d5\uff0c\u53cd\u800c\u4f7f\u7db2\u8def\u92b7\u552e\u5927\u5e45\u5347\u6eab\u3002\u6839\u64da\u7d93\u6fdf\u90e8\u7684\u7d71\u8a08\u6578\u64da\uff0c2020 \u5e74 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":29062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,46,161],"tags":[],"class_list":["post-29039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-event","category-marketing-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010MarTech Asia 2021\u3011\u524dVerizon Media\u7e3d\u7d93\u7406\u9112\u958b\u84ee\u5206\u4eab\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96f6\u552e\u696d\u53ca\u96fb\u5b50\u5546\u52d9\u5982\u4f55\u4ee5\u79d1\u6280\u5e36\u52d5\u672a\u4f86\u5546\u6a5f\uff1f - awoo<\/title>\n<meta name=\"description\" content=\"2020 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