{"id":29048,"date":"2021-04-26T16:05:43","date_gmt":"2021-04-26T08:05:43","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=29048"},"modified":"2023-12-28T17:41:53","modified_gmt":"2023-12-28T09:41:53","slug":"martech-asia-2021-mike","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/","title":{"rendered":"\u3010MarTech Asia 2021\u3011\u5168\u901a\u8def\u6642\u4ee3\u4e0b\uff0c\u5982\u4f55\u5584\u7528 MarTech \u6253\u9020\u5c08\u5c6c\u54c1\u724c\u7684\u5f71\u97ff\u529b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cookieless\u653f\u7b56\u3001\u52a0\u4e0aCOVID-19\u7684\u5f71\u97ff\uff0c\u6d88\u8cbb\u8005\u884c\u70ba\u5fb9\u5e95\u6539\u8b8a\uff0c\u4e5f\u4fc3\u4f7f\u54c1\u724c\u4f01\u696d\u52a0\u901f\u5167\u90e8\u8f49\u578b\uff0c\u5168\u901a\u8def\u6642\u4ee3\u4e0b\uff0c\u4f01\u696d\u5982\u4f55\u5584\u7528 MarTech \u6253\u9020\u5c08\u5c6c\u54c1\u724c\u7684\u5f71\u97ff\u529b\uff1f\u672c\u7bc7\u70ba <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021<\/a> \u7531 awoo \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577 \u6797\u601d\u543e Mike \u7684\u73fe\u5834\u6f14\u8b1b\u7cbe\u83ef\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/#%E6%BB%BF%E6%BB%BF%E9%82%A3%E9%BA%BC%E5%8E%B2%E5%AE%B3%E7%9A%84MarTech%E5%85%AC%E5%8F%B8%EF%BC%8C%E8%A9%B2%E5%A6%82%E4%BD%95%E6%8C%91%E9%81%B8%EF%BC%9F%E5%A6%82%E4%BD%95%E6%95%B4%E5%90%88%E7%A0%B4%E7%A2%8E%E7%9A%84%E6%95%B8%E6%93%9A%EF%BC%9F\" >\u6eff\u6eff\u90a3\u9ebc\u53b2\u5bb3\u7684MarTech\u516c\u53f8\uff0c\u8a72\u5982\u4f55\u6311\u9078\uff1f\u5982\u4f55\u6574\u5408\u7834\u788e\u7684\u6578\u64da\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/#999_%E4%BB%A5%E8%B7%A8%E5%B1%8F%E8%B7%A8%E5%9F%9F%E5%80%8B%E4%BA%BA%E5%8C%96%E8%BF%BD%E8%B9%A4%E7%82%BA%E8%AB%96%E8%BF%B0%E6%A0%B8%E5%BF%83\" >99.9 % \u4ee5\u8de8\u5c4f\u8de8\u57df\u500b\u4eba\u5316\u8ffd\u8e64\u70ba\u8ad6\u8ff0\u6838\u5fc3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/#%E6%95%B8%E6%93%9A%E6%B0%91%E4%B8%BB%E5%8C%96_democratizing_data\" >\u6578\u64da\u6c11\u4e3b\u5316 democratizing data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/#COOKIELESS_%E6%99%82%E4%BB%A3%E7%9A%84%E8%B6%A8%E5%8B%A2%EF%BC%9ACDPPDP\" >COOKIELESS \u6642\u4ee3\u7684\u8da8\u52e2\uff1aCDP+PDP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/#%E7%B5%90%E8%AB%96%EF%BC%9A%E6%B2%92%E6%9C%89%E9%A4%85%E4%B9%BE%E7%9A%84MarTech_2021\" >\u7d50\u8ad6\uff1a\u6c92\u6709\u9905\u4e7e\u7684MarTech 2021<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"%E6%BB%BF%E6%BB%BF%E9%82%A3%E9%BA%BC%E5%8E%B2%E5%AE%B3%E7%9A%84MarTech%E5%85%AC%E5%8F%B8%EF%BC%8C%E8%A9%B2%E5%A6%82%E4%BD%95%E6%8C%91%E9%81%B8%EF%BC%9F%E5%A6%82%E4%BD%95%E6%95%B4%E5%90%88%E7%A0%B4%E7%A2%8E%E7%9A%84%E6%95%B8%E6%93%9A%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">\u6eff\u6eff\u90a3\u9ebc\u53b2\u5bb3\u7684MarTech\u516c\u53f8\uff0c\u8a72\u5982\u4f55\u6311\u9078\uff1f<\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u6574\u5408\u7834\u788e\u7684\u6578\u64da\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6f14\u8b1b\u958b\u5834\uff0cMike \u4fbf\u5206\u4eab\uff1a<span style=\"font-weight: 400;\">awoo \u539f\u5148\u6709\u4e09\u500b\u54c1\u724c\uff1aawoo\u3001tigerfly\u3001nununi\uff0c\u4e5f\u5728\u4e09\u6708\u5e95\u6574\u4f75\u6210\u4e00\u500b\u4e3b\u54c1\u724c awoo.ai\uff0c\u5176\u4e2d\u6709 3 \u500b\u5f15\u64ce\u3001\u6db5\u84cb\u4e86 20 \u500b\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c\u5f9e\u7372\u5f97\u6d41\u91cf\u3001\u884c\u52d5\u559a\u8d77\u5230\u7dad\u6301\u9867\u5ba2\u90fd\u6709\u76f8\u5c0d\u61c9\u7684\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u4f7f\u7528\uff0c\u800c\u53f0\u7063\u7d42\u65bc\u57282021 \u5e74\u521d\u6709\u4e86\u81ea\u5df1\u7684MarTech Landscape\uff0c\u5982\u4e0b\u5716\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-29051 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/img-1611227470-82346%40900.jpg\" alt=\"\" width=\"900\" height=\"392\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/img-1611227470-82346%40900.jpg 900w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/img-1611227470-82346%40900-600x261.jpg 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/img-1611227470-82346%40900-768x335.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\">(\u5716\u7247\u4f86\u6e90\uff1aAMT)<\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u4f01\u696d\u53ef\u4ee5\u9078\u64c7\u84cb\u6578\u64da\u5e73\u53f0\u4f86\u8655\u7406\uff0c\u6216\u662f\u8d70\u9032\u5e73\u53f0\u5316\uff0c\u4f8b\u5982 awoo \u80fd\u505a\u5230\u8de8\u5e73\u53f0\uff0c\u64c1\u6709\u6975\u9ad8\u958b\u653e\u6027\uff0cMike \u76f4\u8a00\uff1a\u53f0\u7063\u52e2\u5fc5\u6703\u51fa\u73fe\u672c\u571f\u4e00\u5169\u5bb6\u6240\u8b02\u7684\u5e73\u53f0\uff0c\u5c07\u6240\u6709\u7684\u6578\u64da\u505a\u597d\u67b6\u63a5\uff0c\u505a\u5230\u9ad8\u5ea6\u4e32\u63a5\u7684marketing platform\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u53ea\u8981\u4f7f\u7528\u9019\u985e\u5e73\u53f0\u5c31\u53ef\u4ee5\u6574\u5408\u4e0d\u540c\u683c\u5f0f\u7684\u6578\u64da\uff0c\u4e26\u4e14\u80fd\u5584\u7528\u9019\u4e9b\u6578\u64da\u8cc7\u6599\uff0c\u9032\u884c\u884c\u92b7campaign\uff0c\u4f8b\u5982\u6d88\u8cbb\u8005\u9032\u5230\u7db2\u7ad9\u5f8c\u700f\u89bd\u7684\u4e09\u9801\uff0c\u7cfb\u7d71\u5c31\u76f4\u63a5\u767c\u9001\u512a\u60e0\u5238\uff0c\u900f\u904e\u884c\u92b7\u81ea\u52d5\u5316\u7684\u89f8\u767c\u548c\u518d\u63a8\u85a6\uff0c\u8207\u9867\u5ba2\u9032\u884c\u4e92\u52d5\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29074\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9521_2-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\">(awoo \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577 Mike \u65bcMarTech Asia 2021 \u73fe\u5834\u5206\u4eab\uff0c\u5716\u7247\u4f86\u6e90\uff1aawoo)<\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u8a31\u591a\u4f01\u696d\u8a8d\u70ba\u4ec0\u9ebc\u90fd\u53ef\u4ee5\u505a\uff0c\u4e0d\u904e\u5728\u63a1\u7528MarTech\u89e3\u6c7a\u65b9\u6848\u7684\u524d\u63d0\u662f\uff0c\u5167\u90e8\u8981\u5efa\u69cb\u4e00\u500b\u597d\u7684IT\u74b0\u5883 \uff0c\u624d\u80fd\u53cb\u5584\u8207\u5916\u90e8\u5de5\u5177\u505a\u67b6\u63a5\u3002\u76ee\u524d\u53f0\u7063\u4f01\u696d\u5c0d MarTech \u6295\u5165\u9810\u7b97\u9084\u5728\u65e9\u671f\uff0c\u6574\u9ad4\u884c\u92b7\u9810\u7b97\u8d85\u904e15%\u82b1\u5728 MarTech\u7684\u4f01\u696d\u5c11\u4e4b\u53c8\u5c11\uff0c\u73fe\u5728\u5e7e\u4e4e\u5927\u90e8\u5206\u7684\u516c\u53f8\u4ecd\u628a\u9810\u7b97\u653e\u5728\u5ee3\u544a\u5de5\u5177\u4e0a\uff0c\u4ee5\u6574\u9ad4 MarTech \u74b0\u5883\u4f86\u8aaa\uff0c\u6574\u9ad4\u7522\u696d\u9084\u6709\u5f88\u5927\u7684\u767c\u5c55\u7a7a\u9593\u3002\u2800\u2800<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"999_%E4%BB%A5%E8%B7%A8%E5%B1%8F%E8%B7%A8%E5%9F%9F%E5%80%8B%E4%BA%BA%E5%8C%96%E8%BF%BD%E8%B9%A4%E7%82%BA%E8%AB%96%E8%BF%B0%E6%A0%B8%E5%BF%83\"><\/span><span style=\"font-weight: 400;\">99.9 % \u4ee5\u8de8\u5c4f\u8de8\u57df\u500b\u4eba\u5316\u8ffd\u8e64\u70ba\u8ad6\u8ff0\u6838\u5fc3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-29053 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/pasted-image-0-5.png\" alt=\"\" width=\"960\" height=\"424\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/pasted-image-0-5.png 960w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/pasted-image-0-5-600x265.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/pasted-image-0-5-768x339.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p style=\"text-align: center;\">(\u5716\u7247\u4f86\u6e90\uff1aPwC)<\/p>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u5f88\u597d\u7684\u6210\u6548\u548c\u7d05\u5229\u90fd\u662f\u57fa\u65bc\u66b4\u529b\u5f0f\u8ffd\u8e64\uff0cMike\u6307\u51fa\uff1a\u4ee5\u5f80\u4f7f\u7528\u8005\u559d\u4e86\u4e00\u676f\u7d05\u9152\u6216\u662f\u8ac7\u5230\u7d05\u9152\u8a71\u984c\uff0c\u5f80\u5f80\u5728\u700f\u89bd\u9801\u9762\u4e0a\u5c31\u51fa\u73fe\u4e86\u7d05\u9152\u76f8\u95dc\u5ee3\u544a\uff0c\u9019\u6a23\u7684\u5ee3\u544a\u6295\u653e\u65b9\u5f0f\u5e38\u8b93\u4f7f\u7528\u8005\u53cd\u611f\uff0c\u4e0d\u904e\u5728\u672a\u4f86\u5728\u7db2\u8def\u5ee3\u544a\u4e0a\u5c07\u6709\u5f88\u5927\u7684\u6539\u5584\uff0c\u9664\u4e86\u7b2c\u4e09\u65b9Cookie\u5c07\u88ab\u6dd8\u6c70\u3001\u860b\u679cios 14 \u96b1\u79c1\u6b0a\u653f\u7b56\u66f4\u65b0\u7b49\uff0c\u8b93\u904e\u53bb\u9ec3\u91d1\u5341\u5e74\u57fa\u65bcCookie\u9032\u884c\u500b\u4eba\u5316\u884c\u70ba\u8ffd\u8e64\u7684\u57fa\u790e\u74e6\u89e3\uff0cGoogle\u56e0\u61c9\u500b\u4eba\u5316\u96b1\u79c1\u6d6a\u6f6e\u9032\u800c\u63a8\u51faFLoC\u3001TTD\u63a8\u52d5UID2.0\u7b49\uff0c\u90fd\u8b93\u6574\u500b\u6578\u4f4d\u4e16\u754c\u7684\u6a23\u8c8c\u767c\u751f\u6539\u8b8a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%95%B8%E6%93%9A%E6%B0%91%E4%B8%BB%E5%8C%96_democratizing_data\"><\/span><span style=\"font-weight: 400;\">\u6578\u64da\u6c11\u4e3b\u5316 democratizing data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u554f\u984c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u672a\u7d93\u5141\u8a31\u7684\u500b\u4eba\u5316\u5ee3\u544a\uff0c\u771f\u7684\u662f\u6700\u4f73\u89e3\u7b54\u55ce\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e00\u500b\u8cfc\u8cb7\u884c\u70ba\u9700\u8981\u77e5\u9053\u9019\u500b\u4eba\u90a3\u9ebc\u591a\u8cc7\u6599\u55ce\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mike \u5f37\u8abf\uff0c\u5728\u904e\u53bb\u500b\u4eba\u5316\u884c\u92b7\u7684\u7406\u8ad6\u4e3b\u5c0e\u4e86\u6574\u500b\u5e02\u5834\uff0c\u54c1\u724c\u4f01\u696d\u5c0d\u65bc\u500b\u4eba\u6578\u64da\u8cc7\u6599\u592a\u904e\u6e34\u671b\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u5927\u591a\u9019\u4e9b\u6578\u64da\u5f88\u96e3\u88ab\u61c9\u7528\uff0c\u56de\u6b78\u7c21\u55ae\u7684\u92b7\u552e\u73fe\u5834\u5c31\u53ef\u4ee5\uff0c\u4e5f\u5c31\u662f\u4ee5\u300c\u696d\u52d9\u300d\u4e4b\u773c\u53bb\u770b\u6d88\u8cbb\u8005\u9700\u8981\u4ec0\u9ebc\uff0c\u4e26\u900f\u904e\u5546\u54c1\u80cc\u5f8c\u7684\u7279\u5fb5\u53bb\u4e86\u89e3\u6d88\u8cbb\u8005\u8cfc\u7269\u610f\u5716(User 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https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A8%BB%E8%A7%A3-2021-04-26-153151-1-1000x588.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A8%BB%E8%A7%A3-2021-04-26-153151-1-768x452.png 768w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/p>\n<p style=\"text-align: center;\">(awoo \u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u70ba\u7368\u6709\u7684PDP\uff0c\u5716\u7247\u4f86\u6e90\uff1aawoo)<\/p>\n<p><span style=\"font-weight: 400;\">\u7522\u54c1\u6578\u64da\u5e73\u53f0 (Product Data Platform, PDP) 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class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96%EF%BC%9A%E6%B2%92%E6%9C%89%E9%A4%85%E4%B9%BE%E7%9A%84MarTech_2021\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8ad6\uff1a\u6c92\u6709\u9905\u4e7e\u7684MarTech 2021<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mike\u6307\u51fa\uff0c\u672a\u4f86\u4f01\u696d\u4e0d\u53ea\u638c\u63e1\u7b2c\u4e00\u65b9\u6703\u54e1\u8cc7\u6599\uff0c\u800c\u662f\u8981\u4f5c\u70ba\u6578\u64da\u6574\u5408\u65b9\uff0c\u5f9e\u8cc7\u6599\u7372\u53d6\u5230\u6574\u5408\uff0c\u5c24\u5176\u662f\u5728\u7db2\u8def\u4e16\u754c\u4e2d\uff0c\u9867\u5ba2\u7684Email\u76f8\u7576\u65bc\u500b\u4ebaID\uff0c\u4f01\u696d\u61c9\u52a0\u4ee5\u91cd\u8996\uff1b\u6b64\u5916\uff0c\u4f01\u696d\u4e5f\u8981\u4e0d\u65b7\u512a\u5316\u767b\u5165\u524d\u5f8c\u7684\u5168\u901a\u8def\u5ba2\u6236\u9ad4\u9a57\uff0c\u4e26\u505a\u5230\u767b\u5165\u5f8c\u7684\u500b\u4eba\u5316\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29076\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9511_2-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\">(awoo \u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577 Mike \u5728MarTech Asia 2021 \u4e0a\u73fe\u5834\u5206\u4eab\uff0c\u5716\u7247\u4f86\u6e90\uff1aawoo)<\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u7576\u4f01\u696d\u6b32\u7a4d\u6975\u63a1\u7528MarTech\u89e3\u6c7a\u65b9\u6848\u6642\uff0c\u6253\u9020\u5c08\u5c6c\u54c1\u724c\u5f71\u97ff\u529b\u7684\u4e00\u5927\u95dc\u9375\uff0c\u4ecd\u5728\u300c\u5167\u5bb9\u300d\uff0c\u8209\u51e1SEO\u3001YEO \u7b49\u5167\u5bb9\u7d93\u71df\uff0c\u90fd\u662f\u54c1\u724c\u5728\u767c\u63ee\u54c1\u724c\u529b\u524d\u6240\u5960\u5b9a\u597d\u7684\u57fa\u77f3\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-rose\/\" target=\"_blank\" rel=\"noopener\">\u3010MarTech Asia 2021\u3011\u524dVerizon Media\u7e3d\u7d93\u7406\u9112\u958b\u84ee\u5206\u4eab\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96f6\u552e\u696d\u53ca\u96fb\u5b50\u5546\u52d9\u5982\u4f55\u4ee5\u79d1\u6280\u5e36\u52d5\u672a\u4f86\u5546\u6a5f\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cookieless\u653f\u7b56\u3001\u52a0\u4e0aCOVID-19\u7684\u5f71\u97ff\uff0c\u6d88\u8cbb\u8005\u884c\u70ba\u5fb9\u5e95\u6539\u8b8a\uff0c\u4e5f\u4fc3\u4f7f\u54c1\u724c\u4f01\u696d\u52a0\u901f\u5167\u90e8\u8f49\u578b\uff0c\u5168\u901a\u8def\u6642 [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":29067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,46,161],"tags":[],"class_list":["post-29048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-martech-event","category-marketing-trend"],"acf":[],"yoast_head":"<!-- This site is optimized with 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