{"id":29113,"date":"2021-05-03T14:59:32","date_gmt":"2021-05-03T06:59:32","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=29113"},"modified":"2025-08-18T09:11:52","modified_gmt":"2025-08-18T01:11:52","slug":"martech-asia-2021-pxmart","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/","title":{"rendered":"\u3010MarTech Asia 2021\u3011\u5168\u806f\u526f\u8463\u8b1d\u5065\u5357\u5206\u4eab\uff1a\u5168\u806f\u5982\u4f55\u64c1\u62b1\u6578\u4f4d\u5275\u65b0\uff0c\u7528\u5be6\u9ad4\u96fb\u5546\u7ffb\u8f49\u96f6\u552e\u670d\u52d9\u9ad4\u9a57"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5168\u806f\u4ee5\u5be6\u9ad4\u96fb\u5546\u7ffb\u8f49\u96f6\u552e\u670d\u52d9\u9ad4\u9a57\u63a8\u51fa\u884c\u52d5\u6703\u54e1 pxpay\u3001\u5bc4\u676f\u7684\u6a21\u5f0f\uff0c\u6210\u529f\u505a\u5230\u5be6\u9ad4\u901a\u8def\u8f49\u578b\uff0c\u64c4\u7372\u5168\u53f0\u83dc\u85cd\u65cf\u7684\u5fc3\uff0c\u7e7c MarTech Asia 2020 \u4e4b\u5f8c\uff0c\u5168\u806f\u5be6\u696d\u526f\u8463\u4e8b\u9577 \u8b1d\u5065\u5357\u518d\u6b21\u4f86\u5230 <a href=\"https:\/\/martechasia.awoo.ai\/martech-asia-2021\/\" target=\"_blank\" rel=\"noopener\">MarTech Asia 2021<\/a> \u7684\u6d3b\u52d5\u73fe\u5834\u5206\u4eab\u4ed6\u5c0d\u5be6\u9ad4\u96f6\u552e\u53ca OMO \u865b\u5be6\u6574\u5408\u7684\u89c0\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c\u672c\u6587\u7531<\/span><a href=\"https:\/\/www.facebook.com\/groups\/shumai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u71d2\u8ce3\u7814\u7a76\u6240\uff1a\u96fb\u5546\u4eba\u7684\u57f9\u990a\u76bf<\/span><\/a><span style=\"font-weight: 400;\">\u6388\u6b0a awoo \u7de8\u4fee\u3001\u520a\u767b\uff0c<\/span><a href=\"https:\/\/www.facebook.com\/groups\/shumai\/permalink\/888222755090986\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u539f\u6587\u7db2\u5740<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u73fe\u5834\u7167\u7247\u4f86\u81ea awoo\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E4%B8%80%E3%80%81%E9%9B%B6%E5%94%AE%E6%A5%AD%E7%9A%84%E6%9C%AC%E8%B3%AA\" >\u4e00\u3001\u96f6\u552e\u696d\u7684\u672c\u8cea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E4%BA%8C%E3%80%81OMO%E6%98%AF%E5%BF%85%E7%84%B6%E8%B6%A8%E5%8B%A2\" >\u4e8c\u3001OMO\u662f\u5fc5\u7136\u8da8\u52e2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E5%AF%A6%E9%AB%94%E7%A9%BA%E9%96%93vs_%E7%B6%B2%E8%B7%AF%E7%A9%BA%E9%96%93\" >\u5be6\u9ad4\u7a7a\u9593vs \u7db2\u8def\u7a7a\u9593<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E5%85%A8%E8%81%AF%E6%9C%83%E5%93%A1%E8%BD%89%E5%9E%8B%EF%BC%9A%E4%BB%A5%E5%80%8B%E4%BA%BA%E6%9C%83%E5%93%A1%E7%82%BA%E6%A0%B8%E5%BF%83\" >\u5168\u806f\u6703\u54e1\u8f49\u578b\uff1a\u4ee5\u500b\u4eba\u6703\u54e1\u70ba\u6838\u5fc3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E4%B8%89%E3%80%81%E5%AF%A6%E9%AB%94%E9%9B%BB%E5%95%86%E7%9A%84%E6%9C%AA%E4%BE%86\" >\u4e09\u3001\u5be6\u9ad4\u96fb\u5546\u7684\u672a\u4f86<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#%E5%9B%9B%E3%80%81%E6%9B%B4%E5%A5%BD%E7%9A%84%E7%94%A8%E6%88%B6%E9%AB%94%E9%A9%97\" >\u56db\u3001\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-pxmart\/#OMO%E6%98%AF%E5%BF%85%E7%84%B6%E7%9A%84%E7%B5%90%E5%B1%80%EF%BC%8C%E6%9B%B4%E8%A6%81%E7%99%BC%E6%8F%AE%E8%A1%8C%E5%8B%95%E6%9C%83%E5%93%A1%E7%9A%84%E5%8A%9F%E8%83%BD\" >OMO\u662f\u5fc5\u7136\u7684\u7d50\u5c40\uff0c\u66f4\u8981\u767c\u63ee\u884c\u52d5\u6703\u54e1\u7684\u529f\u80fd<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E3%80%81%E9%9B%B6%E5%94%AE%E6%A5%AD%E7%9A%84%E6%9C%AC%E8%B3%AA\"><\/span><span style=\"font-weight: 400;\">\u4e00\u3001\u96f6\u552e\u696d\u7684\u672c\u8cea<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u958b\u5834\uff0c\u8b1d\u5065\u5357\u4fbf\u63d0\u5230\u5728\u904e\u53bb\u662f\u5341\u4eba\u4e00\u8272\uff0c\u7d93\u6fdf\u6bd4\u8f03\u4e0d\u666f\u6c23\uff0c\u5927\u5bb6\u90fd\u4e00\u6a23\uff0c\u6c92\u6709\u4e0d\u540c\u7684\u984f\u8272\uff0c\u800c\u73fe\u5728\u7d93\u6fdf\u6210\u9577\uff0c\u6bcf\u500b\u4eba\u90fd\u60f3\u8981\u4e0d\u4e00\u6a23\uff0c\u6211\u5011\u5f88\u96e3\u731c\u5230\u6d88\u8cbb\u8005\u60f3\u8981\u4ec0\u9ebc\uff0c\u4ed6\u5f37\u8abf\uff1a\u300c\u96f6\u552e\u696d\u4e0d\u662f\u9ad8\u79d1\u6280\u7522\u696d\uff0c\u90a3\u9ebc\u5b83\u7684\u672c\u8cea\uff1a\u662f\u5c0d\u61c9\u6d88\u8cbb\u8005\u751f\u6d3b\u6240\u9700\u7684\u696d\u614b\u3002\u300d\u56e0\u6b64\u66f4\u9700\u8981\u900f\u904e\u6578\u64da\u89c0\u5bdf\u3001\u8cc7\u6599\u7814\u7a76\u8207\u5206\u6790\uff0c\u8981\u6e05\u695a\u77e5\u9053\u8981\u9a57\u8b49\u4ec0\u9ebc\u8cc7\u8a0a\uff0c\u624d\u80fd\u731c\u7684\u5230\u672a\u4f86\u8da8\u52e2\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29115\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9728_2-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\">\u5168\u806f\u526f\u8463\u8b1d\u5065\u5357\u8a8d\u70ba\uff0c\u96f6\u552e\u696d\u7684\u672c\u8cea\uff0c\u4ecd\u9700\u5c0d\u61c9\u5230\u6d88\u8cbb\u8005\u751f\u6d3b\u7684\u696d\u614b\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u9078\u64c7\u7684\u4e09\u500b\u50be\u5411\uff1a(cost-value)<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7701\u9322\uff1a\u50b3\u7d71\u5e02\u5834\uff0c\u65b0\u9bae\u3001\u7701\u9322<\/span><\/li>\n<li>\u65b9\u4fbf\uff1a\u73fe\u4ee3\u8d85\u5e02\uff0c\u4e0a\u73ed\u65cf\u4e0b\u73ed\u53ef\u4ee5\u8cfc\u8cb7<\/li>\n<li>\u6709\u8da3\uff1a\u8a72\u5982\u4f55\u6253\u9020\u5462\uff1f<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ex\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u66f4\u597d\u7684\u8cfc\u7269\u7a7a\u9593\uff1a\u5168\u806f(\u8212\u9069\u7684\u5ea7\u4f4d\u3001\u597d\u559d\u7684\u5496\u5561)<\/span><\/li>\n<li>\u66f4\u597d\u7684\u751f\u6d3b\uff1a\u7fa9\u5927\u5229\u8d85\u5e02(\u8cb7\u98df\u6750\uff0c\u53ef\u4ee5\u73fe\u5834\u4e3b\u5eda\u5e6b\u5fd9\u8655\u7406)<\/li>\n<li>\u964d\u4f4e\u8cfc\u8cb7\u7684\u98a8\u96aa\u3001\u66f4\u65b9\u4fbf\u7684\u8cfc\u7269\u9ad4\u9a57\uff1a@cosme store \u85e5\u599d\u5e97(\u9078\u64c7\u985e\u5225\u66a2\u92b7\u54c1\uff0c\u5728\u4ea4\u901a\u8981\u9053\u8ce3)<\/li>\n<li>\u964d\u4f4e\u8cfc\u8cb7\u7684\u98a8\u96aa\u3001\u66f4\u65b9\u4fbf\u7684\u8cfc\u7269\u9ad4\u9a57\uff1aamazon 4\u661f\u5e97(\u53ea\u8ce3amazon 4\u661f\uff0c\u5728\u4ea4\u901a\u8981\u9053\u8ce3)<\/li>\n<li>\u6109\u5feb\u7684\u8cfc\u7269\u9ad4\u9a57\uff1a\u897f\u96c5\u5716 \u6d3e\u514b\u5e02\u5834 (\u50b3\u7d71\u9b5a\u5e02+\u5a1b\u6a02\u611f)<\/li>\n<li>\u6109\u5feb\u7684\u8cfc\u7269\u9ad4\u9a57\uff1a\u5510\u5409\u8efb\u5fb7(24\u5c0f\u6642\u7d93\u71df+\u63a2\u96aa\u7684\u611f\u89ba)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81OMO%E6%98%AF%E5%BF%85%E7%84%B6%E8%B6%A8%E5%8B%A2\"><\/span><span style=\"font-weight: 400;\">\u4e8c\u3001OMO\u662f\u5fc5\u7136\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8b1d\u5065\u5357\u8868\u793a\uff1a\u300c\u865b\u5be6\u878d\u5408\uff0c\u5be6\u9ad4\u8207\u865b\u64ec\u6700\u7d42\u6703\u878d\u5408\uff0c\u904e\u5e7e\u5e74\uff0c\u5927\u5bb6\u4e0d\u4e00\u5b9a\u6703\u518d\u8ac7\u8ad6\u96fb\u5546\u4e86\uff0c\u56e0\u6b64\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ee5\u6d88\u8cbb\u8005\u5e02\u5834\u7684\u7acb\u5834\u601d\u8003\u3002\u300d\u2800<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%AB%94%E7%A9%BA%E9%96%93vs_%E7%B6%B2%E8%B7%AF%E7%A9%BA%E9%96%93\"><\/span><span style=\"font-weight: 400;\">\u5be6\u9ad4\u7a7a\u9593vs \u7db2\u8def\u7a7a\u9593<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5be6\u9ad4\uff1a\u8ce3\u5de8\u982d\u5546\u54c1\uff0c\u70ba\u9ad8\u8ff4\u8f49\u3001\u9ad8\u9bae\u5ea6\u3001\u9ad8\u983b\u6b21<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96fb\u5546\uff1a\u591a\u70ba\u5be6\u9ad4\u901a\u8def\u92b7\u552e\u8f03\u5dee\u7684\u9577\u5c3e\u5546\u54c1\uff0c\u5728\u5be6\u9ad4\u96fb\u5546\u4e0b\u67b6\u4e0d\u7b49\u65bc\u6d88\u8cbb\u8005\u4e0d\u9700\u8981\uff0c\u56e0\u6b64\u9700\u8981\u96fb\u5546\u901a\u8def\u552e\u8ce3\u5e7e\u767e\u842c\u7a2e SKU\uff0c\u4e5f\u6703\u8ce3\u5de8\u982d\u5546\u54c1\uff0c\u4f46\u9ad4\u7a4d\u5927\u3001\u91cd\u91cf\u91cd\u5c0d\u7269\u6d41\u4e5f\u662f\u5927\u6311\u6230<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\uff0c\u8b1d\u5065\u5357\u4e5f\u5f37\u8abf\uff1a\u60f3\u8981\u771f\u6b63\u6eff\u8db3\u6d88\u8cbb\u8005\u7684\u9ad4\u9a57\uff0c\u61c9\u8a72\u662f\u7dda\u4e0a\u7dda\u4e0b\u4e92\u76f8\u8f49\u79fb\u624d\u5c0d\uff0c\u9019\u500b\u5fc5\u7136\u7684\u7d50\u679c\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684 OMO\u3002\u4e0d\u53ea\u5be6\u9ad4\u901a\u8def\u7684\u4eba\u6f6e\u5f80\u7dda\u4e0a\u6d88\u8cbb\uff0c\u7dda\u4e0a\u901a\u8def\u4e5f\u6703\u5f80\u7dda\u4e0b\u8dd1\uff0c\u4f8b\u5982\uff0c\u4e9e\u99ac\u905c\u66f8\u5e97\u5728\u4eba\u6d41\u591a\u7684\u5730\u65b9\u92b7\u552e\u66a2\u92b7\u66f8\uff1bOisix \u6709\u6a5f\u852c\u679c\u5e97\uff1a\u8b93\u6d88\u8cbb\u8005\u53ef\u4ee5\u5be6\u969b\u9ad4\u9a57\uff0c\u56e0\u70ba\u6709\u4e9b\u5bb6\u5ead\u4e3b\u5a66\u4e0d\u6e05\u695a\u852c\u679c\u540d\u7a31\uff0c\u4e5f\u4e0d\u78ba\u5b9a\u600e\u9ebc\u716e\uff0c\u5be6\u9ad4\u5e97\u9762\u5c31\u8b8a\u6210\u4e86\u6559\u5b78\u5834\u57df\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%A8%E8%81%AF%E6%9C%83%E5%93%A1%E8%BD%89%E5%9E%8B%EF%BC%9A%E4%BB%A5%E5%80%8B%E4%BA%BA%E6%9C%83%E5%93%A1%E7%82%BA%E6%A0%B8%E5%BF%83\"><\/span><span style=\"font-weight: 400;\">\u5168\u806f\u6703\u54e1\u8f49\u578b\uff1a\u4ee5\u500b\u4eba\u6703\u54e1\u70ba\u6838\u5fc3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8b1d\u5065\u5357\u63d0\u5230\uff0c\u4ee5\u5f80\u5168\u806f\u6703\u54e1\u5361\u662f\u7528\u65bc\u96c6\u9ede\uff0c\u70ba\u4e86\u96c6\u9ede\uff0c\u4e00\u5bb6\u4eba\u90fd\u4f7f\u7528\u540c\u4e00\u5f35\u5361\uff0c\u9019\u5c0e\u81f4\u7121\u6cd5\u770b\u6e05\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u56e0\u6b64\u5168\u806f\u628a\u50b3\u7d71\u7684\u5be6\u9ad4\u5361\u6162\u6162\u8f49\u5411APP\uff0c\u8b93\u6bcf\u500b\u4eba\u90fd\u662f\u5168\u806f\u7684\u500b\u9ad4\u6236<\/span><\/p>\n<p><b>\u865b\u3001\u5be6\u901a\u8def\u7684\u5e02\u5834\u7a7a\u9593<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f4e\u983b\u5ea6\uff38\u4f4e\u9bae\u5ea6\uff1a\u9069\u5408\u7db2\u8def\u7d93\u71df<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9ad8\u983b\u5ea6\uff38\u9ad8\u9bae\u5ea6\uff1a\u9069\u5408\u5be6\u9ad4\u7d93\u71df<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff08X\u8ef8\u70ba\u983b\u5ea6\uff0cY\u8ef8\u70ba\u9bae\u5ea6\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9069\u5408\u5be6\u9ad4\u7d93\u71df<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5065\u8eab\u3001\u9ad4\u9a57\u3001\u7f8e\u98df<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u624d\u85dd\u6559\u5ba4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u751f\u9bae\u8d85\u5e02\u3001\u4fbf\u5229\u5e97<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9069\u5408\u7db2\u8def\u7d93\u71df<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u3001\u904a\u6232\u3001\u5f71\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9577\u5c3e\u3001\u4e8c\u624b\u5546\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u898f\u683c\u54c1\u3001\u66ff\u4ee3\u6027\u9ad8<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8b1d\u5065\u5357\u6307\u51fa\uff0c\u672a\u4f86\u5341\u5e74\uff0cOMO \u5c07\u4f54\u6bd4 80% \u4ee5\u4e0a\uff0c\u5176\u9918 20% \u5206\u5225\u662f\u7d14\u5be6\u9ad4\u53ca\u7d14\u7dda\u4e0a\uff0c\u7576\u96f6\u552e\u96fb\u5546\u8981\u505a\u5230\u865b\u5be6\u878d\u5408\u6642\uff0c\u73fe\u6709\u7684\u904b\u4f5c\u6a21\u5f0f\u90fd\u8981\u91cd\u65b0\u518d\u601d\u8003\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81%E5%AF%A6%E9%AB%94%E9%9B%BB%E5%95%86%E7%9A%84%E6%9C%AA%E4%BE%86\"><\/span><span style=\"font-weight: 400;\">\u4e09\u3001\u5be6\u9ad4\u96fb\u5546\u7684\u672a\u4f86<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8b1d\u5065\u5357\u6307\u51fa\uff0c\u5168\u806f\u7684 E-service \u5305\u542b\u5169\u7a2e\u6d88\u8cbb\u7279\u6027\uff0c\u8b93\u901a\u8def\u79fb\u8f49\u66f4\u52a0\u9806\u5229\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ad4\u9a57\uff1a\u7dda\u4e0a\u8a02\u8ca8\u5e97\u53d6\u3001\u5916\u9001\u3001\u66f4\u5feb\u62ff\u5230<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fbf\u5b9c\uff1a<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5206\u6279\u53d6\u8ca8\uff1a\u53ef\u4ee5\u5e36\u4f86\u5ba2\u6e90\uff0c\u9806\u4fbf\u63d0\u5347\u8cfc\u8cb7\u7d9c\u6548\uff0c\u4e00\u6b21\u4ea4\u6613\u5275\u9020\u9ad8\u983b\u7387\u3001\u4f86\u5ba2\u6578<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u7bb1\u8cfc\uff1a\u63d0\u5347\u8cfc\u8cb7\u7e3d\u91cf\uff0c\u4e26\u5206\u914d\u5176\u4ed6\u7dda\u4e0a\u696d\u8005\u92b7\u552e\u7684\u5e02\u5834\uff08\u6bcf\u589e\u52a0\u4e00\u6b21\u4e5f\u8981\u8003\u91cf\u589e\u52a0\u7684\u8b8a\u52d5\u6210\u672c\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u5546\u8cfc\uff1a\u5927\u91cf\u8cfc\u8cb7\u3001\u4e26\u6709\u91cd\u8907\u8cfc\u8cb7\u4e4b\u884c\u70ba<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29117\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9734_2-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\">\u8b1d\u5065\u5357\u65bc MarTech Asia 2021 \u4e0a\u5206\u4eab\u5168\u806f\u5982\u4f55\u4ee5\u5be6\u9ad4\u96fb\u5546\u7ffb\u8f49\u96f6\u552e\u670d\u52d9\u9ad4\u9a57<\/p>\n<p><span style=\"font-weight: 400;\">\u5168\u806f\u900f\u904e\u96fb\u5546\u8b93\u4e00\u6b21\u4ea4\u6613\u5e36\u4f86\u66f4\u9ad8\u4f86\u5ba2\u7684\u983b\u6b21\uff0c\u8b93\u7dda\u4e0a\u8cfc\u8cb7\u7684\u9867\u5ba2\u81f3\u5be6\u9ad4\u5e97\u9762\u53d6\u8ca8\uff0c\u4e26\u5728\u6d88\u8cbb\u8005\u901b\u5e97\u9762\u7684\u6642\u5019\uff0c\u5275\u9020\u4ed6\u5011\u885d\u52d5\u6027\u7684\u8cfc\u8cb7\u7684\u6a5f\u6703\uff0c\u9032\u800c\u589e\u52a0\u71df\u696d\u984d\uff0c\u5be6\u9ad4\u7f3a\u5c11\u7684\u4f86\u5ba2\u6578\uff0c\u900f\u904e\u96fb\u5546\u4f86\u5275\u9020\uff0c\u8b93\u5be6\u9ad4\u9580\u5e02\u8207\u7dda\u4e0a\u92b7\u552e\u9054\u5230\u826f\u597d\u7684\u6b63\u5faa\u74b0\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81%E6%9B%B4%E5%A5%BD%E7%9A%84%E7%94%A8%E6%88%B6%E9%AB%94%E9%A9%97\"><\/span><span style=\"font-weight: 400;\">\u56db\u3001\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5168\u806f\u8d70\u5411\u5be6\u9ad4\u96fb\u5546\uff0c\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u3002\u8b1d\u5065\u5357\u8868\u793a\uff0c\u5168\u806f\u805a\u7126\u5728\u6703\u54e1\u6578\u64da\u7684\u6574\u5408\u4e0a\uff0c\u900f\u904e\u6574\u5408\u300c\u5ba2\u6236\u57fa\u672c\u8cc7\u6599\u300d+\u300c\u500b\u4eba\u8cfc\u8cb7\u8cc7\u6599\u300d\uff0c\u4e26\u52a0\u4ee5\u5206\u6790\uff0c\u7528\u65bc\u5275\u9020\u66f4\u597d\u7684\u8cfc\u7269\u9ad4\u9a57\u3002\u800c\u6d88\u8cbb\u8005\u6240\u9867\u616e\u7684\u9580\u5e02\u5b58\u8ca8\u3001\u4e0d\u77e5\u9053\u8981\u8cb7\u54ea\u4e9b\u5546\u54c1\u7b49\u554f\u984c\uff0c\u900f\u904e\u7dda\u4e0a\u7684\u9580\u5e02\u5eab\u5b58\u67e5\u8a62\u3001\u6392\u884c\u699c&amp;\u985e\u5225\u63a8\u85a6\u5c31\u80fd\u89e3\u6c7a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u904e\u53bb\u5728\u5be6\u9ad4\u901a\u8def\u53ea\u80fd\u900f\u904epos\u7684\u8490\u96c6\u5ba2\u6236\u8cc7\u6599\uff0c\u73fe\u4eca\u6709\u4e86\u7dda\u4e0a\u7684\u5e6b\u5fd9\uff0c\u89e3\u6c7a\u4e86\u9019\u9805\u56f0\u64fe\uff0c\u4f46\u53e6\u4e00\u65b9\u9762\u5be6\u9ad4\u901a\u8def\u4e5f\u884d\u751f\u51fa\u65b0\u7684\u56f0\u64fe\uff1a\u300c\u6d88\u8cbb\u8005\u4ec0\u9ebc\u6642\u5019\u4f86\uff1f\u6d88\u8cbb\u8005\u60f3\u8cb7\u4ec0\u9ebc\uff1f\u300d\u800c\u54c1\u724c\u7aef(\u4e0d\u8ad6\u7dda\u4e0a\u5be6\u9ad4\u901a\u8def) \u5247\u662f\u81f4\u529b\u65bc\u89e3\u6c7a\u6d88\u8cbb\u8005\u554f\u984c\uff1a\u300c\u6211\u8981\u8cb7\u7684\u5546\u54c1\u6709\u5b58\u8ca8\u55ce\uff1f\u50f9\u683c\u6709\u512a\u60e0\u55ce\uff1f\u300d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29119\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2.jpg\" alt=\"\" width=\"1732\" height=\"1154\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2.jpg 1732w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2-450x300.jpg 450w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2-1000x666.jpg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2-768x512.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/IMG_9748_2-1536x1023.jpg 1536w\" sizes=\"(max-width: 1732px) 100vw, 1732px\" \/><\/p>\n<p style=\"text-align: center;\">\u900f\u904e\u6703\u54e1\u6578\u64da\u6574\u5408\u8207\u5206\u6790\uff0c\u5168\u806f\u5275\u9020\u51fa\u66f4\u597d\u7684OMO\u8cfc\u7269\u9ad4\u9a57<\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u80fd\u5920\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\u5982\u5eab\u5b58\u3001\u6298\u6263\u3001\u6d3b\u52d5\u7b49\u60c5\u5831\uff0c\u8ddf\u5ee0\u5546\u4e00\u8d77\u5171\u540c\u958b\u767c\u5de5\u5177\u4f86\u63d0\u5347\u9867\u5ba2\u670d\u52d9\uff0c\u8b1d\u5065\u5357\u6307\u51fa\uff1a\u6240\u8b02\u7684\u884c\u92b7\u79d1\u6280\u4e0d\u61c9\u88ab\u7528\u4f86\u6316\u6398\u5927\u91cf\u7121\u7528\u6578\u64da\uff1b\u800c\u662f\u62ff\u4f86\u5275\u9020\u66f4\u597d\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\uff0c\u900f\u904e\u638c\u63e1\u6703\u54e1\u9700\u6c42\uff0c\u5275\u9020\u66f4\u7cbe\u6e96\u7684\u9867\u5ba2\u6e9d\u901a\uff0c\u81f3\u6b64\u9867\u5ba2\u624d\u80fd\u64c1\u6709\u66f4\u597d\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"OMO%E6%98%AF%E5%BF%85%E7%84%B6%E7%9A%84%E7%B5%90%E5%B1%80%EF%BC%8C%E6%9B%B4%E8%A6%81%E7%99%BC%E6%8F%AE%E8%A1%8C%E5%8B%95%E6%9C%83%E5%93%A1%E7%9A%84%E5%8A%9F%E8%83%BD\"><\/span><span style=\"font-weight: 400;\">OMO\u662f\u5fc5\u7136\u7684\u7d50\u5c40\uff0c\u66f4\u8981\u767c\u63ee\u884c\u52d5\u6703\u54e1\u7684\u529f\u80fd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5168\u806f\u6210\u529f\u767c\u63ee\u5be6\u9ad4\u901a\u8def\u512a\u52e2\uff0c\u5275\u9020\u51fa OMO \u5169\u5927\u4f7f\u7528\u60c5\u5883\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u300c\u7dda\u4e0b \u300d\u5b8c\u6210\u300c\u7dda\u4e0a\u300d\u4ea4\u6613<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 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