{"id":29679,"date":"2021-06-04T14:55:11","date_gmt":"2021-06-04T06:55:11","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=29679"},"modified":"2021-06-04T14:58:30","modified_gmt":"2021-06-04T06:58:30","slug":"online-and-offline-sales-strategy-under-the-epidemic","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/online-and-offline-sales-strategy-under-the-epidemic\/","title":{"rendered":"\u75ab\u60c5\u4e0b\u96f6\u552e\u5982\u4f55\u5728\u7dda\u4e0a\u7dda\u4e0b\u505a\u597d\u92b7\u552e\u4f48\u5c40\uff0c\u589e\u52a0\u9867\u5ba2\u5fe0\u8aa0\u5ea6"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6839\u64da<\/span><a href=\"https:\/\/www.moea.gov.tw\/Mns\/dos\/bulletin\/Bulletin.aspx?kind=8&amp;html=1&amp;menu_id=6727&amp;bull_id=7325\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7d93\u6fdf\u90e8\u7d71\u8a08\u8655\u7d71\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u53f0\u7063\u5730\u5340\u75ab\u60c5\u525b\u7206\u767c\u7684\u6642\u671f\uff0c\u6279\u767c\u696d\u3001\u96f6\u552e\u696d\u3001\u9910\u98f2\u696d\u696d\u7e3e\u5206\u5225\u4e0b\u964d1.0%\u300110.2%\u300122.9%\uff0c\u9910\u98f2\u696d\u8005\u56e0\u70ba\u53d7\u5230\u9632\u75ab\u653f\u7b56\u3001\u793e\u4ea4\u8ddd\u96e2\u7b49\u653f\u7b56\uff0c\u53d7\u5230\u5f71\u97ff\u6700\u70ba\u56b4\u91cd\uff0c\u4f46\u662f\u5728\u540c\u671f\uff0c<\/span><a href=\"https:\/\/www.moea.gov.tw\/Mns\/dos\/bulletin\/Bulletin.aspx?kind=9&amp;html=1&amp;menu_id=18808&amp;bull_id=7590\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7db2\u8def\u96f6\u552e\u696d\u8005\u7684\u92b7\u552e\u696d\u7e3e<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u537b\u9010\u5e74\u589e\u52a0\uff0c\u6210\u9577\u4e8617.5%\uff0c\u986f\u793a\u53d7\u5230\u75ab\u60c5\u5f71\u97ff\uff0c\u6d88\u8cbb\u8005\u6d88\u8cbb\u6a21\u5f0f\u6b63\u5728\u9032\u884c\u6539\u8b8a\uff0c\u5f9e\u50b3\u7d71\u7684\u55ae\u7d14\u6ae5\u7a97\u9ad4\u9a57\u6d88\u8cbb (window shopping)\uff0c\u5df2\u7d93\u8f49\u8b8a\u70ba\u7dda\u4e0a\u9ad4\u9a57\u6d88\u8cbb(online shopping)\u3002\u96fb\u5546\u5728\u9019\u4e00\u6ce2\u75ab\u60c5\u4e2d\uff0c\u6301\u7e8c\u626e\u6f14\u4e86\u6eff\u8db3\u6d88\u8cbb\u9700\u6c42\u7684\u89d2\u8272\uff0c\u900f\u904e\u4fbf\u5229\u7684\u7d50\u5e33\u65b9\u5f0f\uff0c\u5b8c\u5584\u7684\u7db2\u7ad9\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u5feb\u901f\u7684\u7269\u6d41\u6a21\u5f0f\uff0c\u8b93\u6d88\u8cbb\u8005\u5373\u4fbf\u7121\u6cd5\u4efb\u610f\u51fa\u9580\uff0c\u4e5f\u53ef\u4ee5\u8f15\u9b06\u8cfc\u8cb7\u6240\u6709\u7684\u5546\u54c1\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey 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400;\">\u7814\u7a76\u6307\u51fa\uff0c\u5728\u96fb\u5546\u5feb\u901f\u767c\u5c55\u7684\u4eca\u65e5\uff0c\u6709\u4e0d\u5c11\u6d88\u8cbb\u8005\u66f4\u52a0\u4eab\u53d7\u7dda\u4e0b\u8207\u7dda\u4e0a\u7684\u5168\u901a\u8def\u9ad4\u9a57\uff0c\u9019\u88ab\u7a31\u4e4b\u70ba\u7db2\u8def\u8207\u5be6\u9ad4\u5e97\u9762\u9ad4\u9a57(webrooming and showrooming)\uff0c\u524d\u8005\u662f\u6307\u6d88\u8cbb\u8005\u7dda\u4e0a\u700f\u89bd\u7db2\u7ad9\uff0c\u4f46\u662f\u5728\u7dda\u4e0b\u8cfc\u8cb7\u5546\u54c1\uff0c\u5f8c\u8005\u5247\u662f\u5728\u7dda\u4e0a\u700f\u89bd\u5546\u54c1\uff0c\u4f46\u662f\u56de\u5230\u5bb6\u4e2d\u4f7f\u7528\u96fb\u8166\u6216\u624b\u6a5f\u4e0b\u8a02\u55ae\u3002\u5c0d\u65bc\u6d88\u8cbb\u8005\u4f86\u8aaa\uff0c\u80fd\u5920\u96a8\u6642\u96a8\u5730\u6eff\u8db3\u7dda\u4e0a\u8207\u7dda\u4e0b\u6d88\u8cbb\u9ad4\u9a57\uff0c\u624d\u662f\u6700\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u8cfc\u7269\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u7ba1\u662f\u5168\u901a\u8def\u6d88\u8cbb\u6a21\u578b\u6216\u662f\u96fb\u5546\u6a21\u578b\uff0c\u9762\u5c0d\u90fd\u6703\u662f\u9700\u6c42\u8b8a\u5316\u83ab\u7aef\u7684\u6d88\u8cbb\u8005\uff0c\u5546\u54c1\u653e\u4e0a\u7db2\u8def\uff0c\u90fd\u6703\u9047\u5230\u8a31\u591a\u7af6\u696d\u8005\u7af6\u722d\uff0c\u985e\u4f3c\u7684\u5546\u54c1\uff0c\u6709\u53ef\u80fd\u9047\u5230\u5c0d\u624b\u4f7f\u7528\u4f4e\u50f9\u7b56\u7565\u3001\u8d08\u54c1\u7b56\u7565\u6216\u8005\u9ad8\u5ee3\u544a\u8cbb\u7528\u7b56\u7565\u7b49\u7b49\u65b9\u5f0f\uff0c\u90fd\u6709\u53ef\u80fd\u8b93\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u9032\u884c\u8f49\u79fb\uff0c\u5982\u679c\u6c92\u6709\u505a\u597d\u6e96\u5099\uff0c\u4f7f\u7528\u8207\u7dda\u4e0b\u92b7\u552e\u7684\u6a21\u5f0f\uff0c\u5f88\u96e3\u5728\u9019\u4e00\u6ce2\u75ab\u60c5\u7db2\u8cfc\u7684\u6d6a\u6f6e\u4e0b\uff0c\u6436\u5f97\u5546\u6a5f\u3002awoo\u5efa\u8b70\u5f9e\u7d9c\u89c0\u7684\u89d2\u5ea6\u4f86\u601d\u8003\uff0c\u540c\u6642\u8003\u616e\u7dda\u4e0a\u7dda\u4e0b\u5169\u500b\u8def\u7dda\uff0c\u4f46\u662f\u4ee5\u75ab\u60c5\u4e0b\uff0c\u7dda\u4e0b\u92b7\u552e\u9700\u4ee5\u5b89\u5168\u9632\u75ab\u70ba\u4e3b\u9ad4\u9a57\u6d88\u8cbb\u70ba\u4e3b\uff0c\u7dda\u4e0a\u92b7\u552e\u5247\u8996\u70ba\u4fc3\u9032\u6210\u4ea4\u7684\u6d88\u8cbb\u6a21\u5f0f\u70ba\u4e3b\u3002\u4ee5\u4e0b\uff0cawoo\u5206\u6210\u5169\u5927\u90e8\u5206\u4f86\u70ba\u4f60\u8aaa\u660e\u5982\u4f55\u66f4\u9032\u4e00\u6b65\u4f86\u4f48\u5c40\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B7%9A%E4%B8%8B%E7%AD%96%E7%95%A5%EF%BC%9A%E9%98%B2%E7%96%AB%E5%84%AA%E5%85%88%EF%BC%8C%E4%BE%BF%E5%88%A9%E7%82%BA%E4%B8%BB%E7%9A%84%E9%8A%B7%E5%94%AE\"><\/span><strong>\u7dda\u4e0b\u7b56\u7565\uff1a\u9632\u75ab\u512a\u5148\uff0c\u4fbf\u5229\u70ba\u4e3b\u7684\u92b7\u552e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8E%E5%85%A5%E7%84%A1%E6%8E%A5%E8%A7%B8%E7%9A%84%E7%8F%BE%E9%87%91%E4%BA%A4%E6%98%93%E6%A8%A1%E5%BC%8F\"><\/span><strong>\u5c0e\u5165\u7121\u63a5\u89f8\u7684\u73fe\u91d1\u4ea4\u6613\u6a21\u5f0f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u96f6\u552e\u9023\u9396\u4f01\u696d\u90fd\u5728\u9019\u5169\u5e74\u4f48\u5c40\u884c\u52d5\u652f\u4ed8\uff0c\u63a8\u51fa\u81ea\u5bb6\u7684\u652f\u4ed8\u5de5\u5177\uff0c\u50cf\u662f\u5168\u806f\u63a8\u51fa\u7684PX Pay\uff0c\u5df2\u7d93\u8b8a\u6210\u5168\u53f0\u6700\u5927\u7684\u884c\u52d5\u652f\u4ed8\u5de5\u5177\uff0c\u800c\u4e14\u63a8\u51fa\u81ea\u5bb6\u7684\u652f\u4ed8\u5de5\u5177\uff0c\u9700\u8981\u8a31\u591a\u7814\u767c\u6210\u672c\uff0c\u4e26\u975e\u4e00\u822c\u4e2d\u5c0f\u578b\u96f6\u552e\u696d\u8005\u6240\u4ee5\u53ef\u80fd\u627f\u53d7\uff0c\u53ef\u9078\u64c7\u4f7f\u7528\u5176\u4ed6\u884c\u52d5\u652f\u4ed8\u50cf\u662fApple pay\u3001Google pay\u3001Samsung pay\u3001Line pay\u3001\u8857\u53e3\u652f\u4ed8\u7b49\u652f\u4ed8\u65b9\u5f0f\uff0c\u53ea\u8981\u900f\u904ePOS\u6a5f\u7684\u6383\u63cf\u5668\u6216\u611f\u61c9\u7d42\u7aef\u88dd\u7f6e\uff0c\u5c31\u53ef\u4ee5\u5b8c\u6210\u4ea4\u6613\u4ed8\u6b3e\uff0c\u5e6b\u52a9\u5be6\u9ad4\u5e97\u9762\u6e1b\u5c11\u4eba\u8207\u4eba\u63a5\u89f8\u6a5f\u6703\uff0c\u964d\u4f4e\u50b3\u67d3\u98a8\u96aa\uff0c\u9019\u6703\u63d0\u9ad8\u5728\u75ab\u60c5\u4e0b\u9867\u5ba2\u524d\u5f80\u5be6\u9ad4\u5e97\u9762\u6d88\u8cbb\u7684\u610f\u9858\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%88%87%E5%A4%96%E9%80%81%E5%B9%B3%E5%8F%B0%E6%A5%AD%E8%80%85%E9%80%B2%E8%A1%8C%E7%89%A9%E6%B5%81%E5%90%88%E4%BD%9C\"><\/span><strong>\u8207\u5916\u9001\u5e73\u53f0\u696d\u8005\u9032\u884c\u7269\u6d41\u5408\u4f5c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u75ab\u60c5\u95dc\u4fc2\uff0c\u9867\u5ba2\u9032\u4f86\u5e97\u9762\u610f\u9858\u964d\u4f4e\uff0c\u4f46\u5982\u679c\u60f3\u8981\u8207\u5546\u54c1\u9806\u5229\u50b3\u905e\u5230\u9867\u5ba2\u624b\u4e0a\uff0c\u4e5f\u53ef\u9078\u64c7\u8207\u5916\u9001\u5e73\u53f0\u696d\u8005\u5408\u4f5c\uff0c\u9032\u884c\u5546\u54c1\u904b\u9001\u670d\u52d9\uff0c\u5c24\u5176\u662f\u5546\u54c1\u670d\u52d9\u6bd4\u8f03\u504f\u5411\u751f\u9bae\u985e\u3001\u98df\u54c1\u985e\u3001\u751f\u6d3b\u7528\u54c1\u6216\u5176\u4ed6\u5c0f\u6750\u7a4d\u5546\u54c1\uff0c\u5982\u679c\u4f60\u7684\u5546\u54c1\u92b7\u552e\u6709\u5340\u57df\u9650\u5236\uff0c\u5916\u9001\u5e73\u53f0\u696d\u8005\u6703\u662f\u4fbf\u5229\u7684\u7269\u6d41\u65b9\u5f0f\uff0c\u5728\u5730\u7684\u5916\u9001\u696d\u8005\u53ef\u5354\u52a9\u5230\u5e97\u9818\u53d6\u5546\u54c1\uff0c\u4e26\u4e14\u9001\u5230\u6307\u5b9a\u5730\u9ede\uff0c\u5c0d\u65bc\u9867\u5ba2\u4f86\u8aaa\u4e5f\u662f\u53e6\u4e00\u500b\u5b89\u5fc3\u6d88\u8cbb\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%AA%A2%E8%A6%96%E4%BC%81%E6%A5%AD%E7%87%9F%E9%81%8B%E6%B5%81%E7%A8%8B\"><\/span><strong>\u6aa2\u8996\u4f01\u696d\u71df\u904b\u6d41\u7a0b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Covid-19\u53ef\u80fd\u6703\u5e36\u4f86\u9577\u671f\u7684\u5f71\u97ff\uff0c\u5efa\u8b70\u96f6\u552e\u696d\u8005\u53ef\u8d81\u9019\u500b\u6a5f\u6703\u91cd\u65b0\u6aa2\u8996\u76ee\u524d\u7684\u5de5\u4f5c\u6d41\u7a0b\u3001\u5546\u54c1\u96f6\u552e\u3001\u9580\u5e02\u4eba\u54e1\u670d\u52d9\u3001\u6311\u9078\u5546\u54c1\u6a19\u6e96\uff0c\u91cd\u65b0\u6aa2\u8996\u76ee\u524d\u4f01\u696d\u5167\u90e8\u4f5c\u696d\u6a21\u5f0f\u9700\u8981\u8abf\u6574\u7684\u5730\u65b9\uff0c\u540c\u6642\u4e5f\u53ef\u4ee5\u8a02\u5b9a\u5b8c\u6574\u7684\u71df\u904b\u8a08\u756b\uff0c\u5982\u4f55\u5728\u75ab\u60c5\u7d50\u675f\u5f8c\uff0c\u8b93\u9867\u5ba2\u53ef\u4ee5\u66f4\u5feb\u56de\u6d41\u5230\u5be6\u9ad4\u5e97\u9762\u4e0a\uff0c\u63d0\u65e9\u6e96\u5099\uff0c\u624d\u80fd\u5920\u56e0\u61c9\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B7%9A%E4%B8%8A%EF%BC%9A%E5%A4%9A%E5%85%83%E7%AE%A1%E9%81%93%E9%8A%B7%E5%94%AE%EF%BC%8C%E7%B5%B1%E4%B8%80%E9%9B%86%E8%B2%A8%E5%9C%A8%E5%9C%B0%E5%8F%96%E8%B2%A8%EF%BC%8C%E9%81%8B%E7%94%A8AI%E5%8A%A9%E6%94%BB%E9%8A%B7%E5%94%AE\"><\/span><span style=\"font-weight: 400;\">\u7dda\u4e0a\uff1a\u591a\u5143\u7ba1\u9053\u92b7\u552e\uff0c\u7d71\u4e00\u96c6\u8ca8\u5728\u5730\u53d6\u8ca8\uff0c\u904b\u7528AI\u52a9\u653b\u92b7\u552e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E7%9B%B4%E6%92%AD%E6%88%96%E7%A4%BE%E7%BE%A4%E9%80%B2%E8%A1%8C%E7%B7%9A%E4%B8%8A%E9%8A%B7%E5%94%AE\"><\/span><strong>\u904b\u7528\u76f4\u64ad\u6216\u793e\u7fa4\u9032\u884c\u7dda\u4e0a\u92b7\u552e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e32\u6d41\u6280\u8853\u7684\u767c\u5c55\uff0c\u8b93\u4eba\u624b\u4e00\u6a5f\u7684\u6642\u4ee3\uff0c\u53ef\u4ee5\u66f4\u5bb9\u6613\u9032\u884c\u76f4\u64ad\u3002\u76f4\u64ad\u5546\u6a5f\u4e5f\u5728\u8fd1\u5169\u5e74\u75ab\u60c5\u7684\u5f71\u97ff\u4e0b\uff0c\u6709\u66f4\u5927\u7684\u767c\u5c55\u3002\u6839\u64da<\/span><a href=\"https:\/\/blog.kolradar.com\/2020\/12\/21\/live-commerce\/\"><span style=\"font-weight: 400;\">\u7d71\u8a08<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u96fb\u5546\u9032\u884c\u76f4\u64ad\u57282020\u5e74\u6700\u9ad8\u53ef\u9054\u52304.6\u5146\uff0c\u53ef\u898b\u6d88\u8cbb\u8005\u5c0d\u65bc\u76f4\u64ad\u96fb\u5546\u63a5\u53d7\u5ea6\u9ad8\u3002\u800c\u8207\u4e00\u822c\u7684\u696d\u914d\u5f71\u7247\u4e0d\u540c\uff0c\u76f4\u64ad\u5177\u6709\u76f8\u7576\u7684\u5373\u6642\u4e92\u52d5\u6027\uff0c\u904b\u7528\u5e73\u53f0\u7684\u7559\u8a00\u3001\u6309\u8b9a\u3001\u611b\u5fc3\u529f\u80fd\uff0c\u5c31\u53ef\u4ee5\u53ca\u6642\u76f4\u64ad\u4e3b\u9032\u884c\u4e92\u52d5\uff0c\u8a62\u554f\u4efb\u4f55\u6709\u95dc\u5546\u54c1\u7684\u554f\u984c\uff0c\u9019\u5c07\u6703\u662f\u96f6\u552e\u696d\u8005\u5728\u75ab\u60c5\u4e0b\u53ef\u6df1\u5165\u7814\u7a76\u92b7\u552e\u6a21\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u904b\u7528\u793e\u7fa4\u5e73\u53f0\u71df\u9020\u79c1\u9818\u57df\u6d41\u91cf\uff0c\u8207\u820a\u6709\u9867\u5ba2\u5efa\u7acb\u5c08\u9580\u5e73\u53f0\uff0c\u4f8b\u5982Facebook\u793e\u5718\uff0c\u63d0\u4f9b\u9867\u5ba2\u7dda\u4e0a\u4e0b\u55ae\u7684\u65b9\u5f0f\uff0c\u9664\u4e86\u53ef\u6301\u7e8c\u8207\u9867\u5ba2\u4e92\u52d5\u5916\uff0c\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u984d\u5916\u5546\u54c1\u512a\u60e0\u6216\u4fc3\u92b7\uff0c\u63d0\u9ad8\u79c1\u9818\u57df\u9867\u5ba2\u9ecf\u8457\u5ea6\uff0c\u8b93\u9867\u5ba2\u5c0d\u65bc\u96f6\u552e\u54c1\u724c\u66f4\u6709\u5fe0\u8aa0\u5ea6\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0%E5%BB%BA%E7%AB%8B%E9%9B%86%E5%96%AE%E5%8A%9F%E8%83%BD%E8%88%87%E7%B5%B1%E4%B8%80%E5%87%BA%E8%B2%A8%E6%A9%9F%E5%88%B6\"><\/span><strong>\u96fb\u5546\u5e73\u53f0\u5efa\u7acb\u96c6\u55ae\u529f\u80fd\u8207\u7d71\u4e00\u51fa\u8ca8\u6a5f\u5236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ef\u5efa\u7acb\u5718\u8cfc\u6a5f\u5236\uff0c\u5728\u81ea\u5bb6\u96fb\u5546\u5e73\u53f0\u4e0a\uff0c\u63d0\u4f9b\u5718\u8cfc\u5c08\u5340\uff0c\u8b93\u9867\u5ba2\u53ef\u96c6\u4e2d\u4e0b\u55ae\uff0c\u5982\u6b64\u53ef\u4ee5\u66f4\u5bb9\u6613\u638c\u63e1\u5373\u6642\u8a02\u55ae\u548c\u5eab\u5b58\u91cf\uff0c\u4e26\u4e14\u53ef\u4ee5\u8b93\u51fa\u8ca8\u6642\u9593\u66f4\u52a0\u7d71\u4e00\uff0c\u5982\u6b64\u53ef\u4ee5\u964d\u4f4e\u51fa\u8ca8\u6642\u9593\u540c\u6642\u4e5f\u53ef\u4ee5\u964d\u4f4e\u7269\u6d41\u904b\u9001\u6210\u672c\uff0c\u4ee5\u53ca\u964d\u4f4e\u75c5\u6bd2\u63a5\u89f8\u98a8\u96aa\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B7%9A%E4%B8%8A%E8%B3%BC%E7%89%A9%EF%BC%8C%E7%B7%9A%E4%B8%8B%E5%8F%96%E8%B2%A8%E6%A9%9F%E5%88%B6\"><\/span><strong>\u7dda\u4e0a\u8cfc\u7269\uff0c\u7dda\u4e0b\u53d6\u8ca8\u6a5f\u5236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span 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id=\"%E7%B2%BE%E6%BA%96%E7%9A%84%E5%88%86%E7%9C%BE%E6%9C%83%E5%93%A1%E8%A1%8C%E9%8A%B7\"><\/span><strong>\u7cbe\u6e96\u7684\u5206\u773e\u6703\u54e1\u884c\u92b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u75ab\u60c5\u4e0b\uff0c\u9867\u5ba2\u700f\u89bd\u7db2\u7ad9\u7684\u6642\u9593\u5c07\u6703\u6bd4\u904e\u5f80\u9084\u9577\uff0c\u96f6\u552e\u696d\u8005\u53ef\u4ee5\u5229\u7528\u9019\u6bb5\u6642\u9593\u66f4\u6d3b\u7528\u5206\u773e\u884c\u92b7\u3002\u5206\u773e\u884c\u92b7\u53ef\u4ee5\u6839\u64da\u9867\u5ba2\u7684\u504f\u597d\u6216\u6d88\u8cbb\u7d00\u9304\uff0c\u4f86\u7372\u5f97\u6bd4\u4e00\u822c\u884c\u92b7\u66f4\u597d\u7684\u8f49\u63db\u7387\u3002\u91dd\u5c0d\u9867\u5ba2\u8cfc\u8cb7\u904e\u7684\u5546\u54c1\u3001\u6d88\u8cbb\u91d1\u984d\u7b49\u7279\u6027\uff0c\u4f86\u9032\u884c\u884c\u92b7\u63a8\u64ad\u7b56\u7565\u3002\u6b64\u6642\u9867\u5ba2\u80af\u5b9a\u6703\u5927\u91cf\u700f\u89bd\u75ab\u60c5\u76f8\u95dc\u7684\u6c11\u751f\u5099\u54c1\uff0c\u53ef\u4ee5\u5728\u700f\u89bd\u6c11\u751f\u5099\u54c1\u7684\u540c\u6642\uff0c\u63d0\u4f9b\u4e0d\u540c\u9867\u5ba2\u53ef\u80fd\u504f\u597d\u7684\u884c\u92b7\u6d3b\u52d5\u6216\u5546\u54c1\uff0c\u300e\u9806\u4fbf\u8cb7\u300f\u8d70\u5e73\u6642\u53ef\u80fd\u60f3\u8cb7\u4f46\u537b\u9084\u6c92\u8cb7\u7684\u5546\u54c1\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8AI%E6%8A%80%E8%A1%93%E6%90%9C%E9%9B%86%E9%A1%A7%E5%AE%A2%E6%95%B8%E6%93%9A%EF%BC%8C%E9%81%8B%E7%94%A8%E5%95%86%E5%93%81%E8%B3%87%E6%96%99%E7%82%BA%E5%9F%BA%E9%80%B2%E8%A1%8C%E5%B0%8E%E8%B3%BC\"><\/span><strong>\u904b\u7528AI\u6280\u8853\u641c\u96c6\u9867\u5ba2\u6578\u64da\uff0c\u904b\u7528\u5546\u54c1\u8cc7\u6599\u70ba\u57fa\u9032\u884c\u5c0e\u8cfc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eba\u5de5\u667a\u6167(AI)\u7684\u5c0e\u5165\uff0c\u80fd\u5920\u5354\u52a9\u8490\u96c6\u3001\u7406\u89e3\u8207\u5206\u6790\u9867\u5ba2\u6d88\u8cbb\u6578\u64da\uff0c\u96fb\u5546\u96f6\u552e\u696d\u8005\u5728\u9019\u4e00\u6ce2\u75ab\u60c5\u5fd9\u8457\u7406\u8ca8\u63c0\u8ca8\u5ba2\u670d\u56de\u61c9\u4e0b\uff0c\u9700\u8981\u6709\u900f\u904eAI Martech\u5de5\u5177\uff0c\u4f86\u5e6b\u52a9\u696d\u8005\u66f4\u5feb\u7406\u89e3\u81ea\u5df1\u7684\u9867\u5ba2\u7684\u6a23\u8c8c\u3002\u540c\u6642\uff0cawoo\u66f4\u9032\u4e00\u6b65\u63a8\u51fa\u7522\u54c1\u8cc7\u6599\u70ba\u57fa\u5e73\u53f0\u5de5\u5177(Product Data Platform\uff0cPDP)\uff0c\u7a31\u4e4b\u70ba\u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u3002\u5b83\u904b\u7528AI\u4f86\u9032\u884c\u5546\u54c1\u7406\u89e3\uff0c\u900f\u8996\u9867\u5ba2\u8cfc\u8cb7\u610f\u5716\uff0c\u81ea\u52d5\u5316\u7522\u51fa\u9867\u5ba2\u611f\u8208\u8da3\u7684\u5404\u7a2e\u5546\u54c1\u9801\u9762\uff0c\u9019\u4e0d\u50c5\u6e1b\u5c11\u50b3\u7d71\u696d\u8005\u81ea\u884c\u4eba\u5de5\u5206\u985e\u65b9\u5f0f\uff0c\u7701\u53bb\u5927\u91cf\u4eba\u529b\uff0c\u540c\u6642\u4e5f\u63d0\u9ad8\u5546\u54c1\u9801\u8f49\u63db\u7387\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-29680 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/online-offline-strategy_AI-tag-600x284.png\" alt=\"ai-tag-process\" width=\"600\" height=\"284\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/online-offline-strategy_AI-tag-600x284.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/online-offline-strategy_AI-tag.png 742w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2 awoo\u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u900f\u904eAI\u9032\u884c\u5546\u54c1\u7406\u89e3\uff0c\u767c\u73fe\u6d88\u8cbb\u8005\u610f\u5716<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u54c1\u4e3b\u984c\u6a19\u7c64\u5b8c\u5168\u81ea\u52d5\u5316\u7522\u51fa\u8207\u6392\u5e8f\u51fa\u7b26\u5408\u9867\u5ba2\u6d88\u8cbb\u9ad4\u9a57\u7684\u6a19\u7c64\uff0c\u70ba\u9867\u5ba2\u5275\u9020\u51fa\u6975\u4f73\u6d41\u66a2\u8cfc\u7269\u9ad4\u9a57\u3002\u540c\u6642\u4e5f\u81ea\u52d5\u5316\u7d44\u5408\u51fa\u5404\u5f0f\u5404\u6a23\u7684\u5546\u54c1\u96c6\u5408\u9801\uff0c\u8b93Google\u7684\u722c\u87f2\u80fd\u5920\u8f15\u6613\u7406\u89e3\u9801\u9762\u7279\u8272\uff0c\u5c0d\u65bcSEO\u6392\u540d\u4e5f\u6703\u6709\u660e\u986f\u63d0\u5347\uff0c\u540c\u6642\u4e5f\u4fbf\u65bcGoogle DSA\u5ee3\u544a\u6295\u653e\u3002\u7ad9\u5167\u641c\u5c0b\u5f15\u64ce\u63a8\u85a6\u95dc\u9375\u5b57\uff0c\u8b93\u9867\u5ba2\u66f4\u5feb\u66f4\u7cbe\u6e96\u627e\u5230\u6700\u7b26\u5408\u9700\u6c42\u5546\u54c1\uff0c\u89e3\u6c7a\u9867\u5ba2\u5546\u54c1\u641c\u5c0b\u4e0d\u5230\u7684\u554f\u984c\u3002\u7522\u54c1\u63a8\u85a6\u529f\u80fd\uff0c\u53ef\u6293\u53d6\u51fa\u9ad8\u95dc\u806f\u5ea6\u7684\u5546\u54c1\u5206\u985e\uff0c\u5927\u5e45\u5ea6\u964d\u4f4e\u5546\u54c1\u9801\u9762\u7684\u8df3\u51fa\u7387\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-29686 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/category-max-600x290.png\" alt=\"category max and elevate shopping experience\" width=\"600\" height=\"290\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/category-max-600x290.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/category-max.png 746w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2AI\u6a19\u7c64\u61c9\u7528\uff0c\u8b93\u5546\u54c1\u5206\u985e\u6700\u5927\u5316\uff0c\u5927\u5927\u63d0\u5347\u700f\u89bd\u9ad4\u9a57<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%9B%B6%E5%94%AE%E6%A5%AD%E8%80%85%E9%9C%80%E5%81%9A%E5%A5%BD%E6%BA%96%E5%82%99%EF%BC%8C%E8%A6%8F%E5%8A%83%E4%B8%AD%E9%95%B7%E6%9C%9F%E7%AD%96%E7%95%A5\"><\/span><strong>\u7e3d\u7d50\uff1a\u96f6\u552e\u696d\u8005\u9700\u505a\u597d\u6e96\u5099\uff0c\u898f\u5283\u4e2d\u9577\u671f\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5373\u4fbf\u4e16\u754c\u5404\u5730\u75ab\u82d7\u958b\u59cb\u9678\u7e8c\u63a5\u7a2e\uff0c\u4f46\u662f\u9084\u662f\u4e0d\u80fd\u5920\u6389\u4ee5\u8f15\u5fc3\uff0c\u96f6\u552e\u696d\u8005\u9664\u4e86\u5728\u7b56\u7565\u4e0a\u8981\u8207\u9632\u75ab\u653f\u7b56\u7dca\u5bc6\u914d\u5408\u5916\uff0c\u4e5f\u8981\u6301\u7e8c\u900f\u904e\u6578\u4f4d\u7ba1\u9053\u8207\u9867\u5ba2\u6301\u7e8c\u6e9d\u901a\uff0c\u6eff\u8db3\u9867\u5ba2\u7684\u9700\u6c42\uff0c\u56e0\u6b64\u4e5f\u5fc5\u9808\u66f4\u9032\u6b65\u5047\u8a2d\u5982\u75ab\u60c5\u8b8a\u5316\u5287\u70c8\u3001\u75ab\u60c5\u8da8\u7de9\u3001\u4ee5\u53ca\u75ab\u60c5\u89e3\u6c7a\u7b49\u4e0d\u540c\u968e\u6bb5\u6642\u6240\u53ef\u80fd\u9047\u5230\u7684\u554f\u984c\uff0c\u5efa\u8b70\u53ef\u5c07\u7b56\u7565\u898f\u5283\u5230\u75ab\u60c5\u5f8c\u76841~2\u5e74\uff0c\u624d\u80fd\u5920\u5728\u9019\u6ce2\u75ab\u60c5\u7576\u4e2d\u7372\u5f97\u6210\u9577\u3002\u9762\u5c0d\u75ab\u60c5\u91cd\u64ca\uff0c\u6301\u7e8c\u9032\u884c\u5167\u90e8\u71df\u904b\u9ad4\u8cea\u512a\u5316\uff0c\u8207\u9867\u5ba2\u6301\u7e8c\u5c0d\u8a71\uff0c\u624d\u80fd\u5920\u5728\u75ab\u60c5\u904e\u5f8c\uff0c\u5927\u767c\u7570\u5f69\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid19-omo-suggestion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u75ab\u60c5\u4e0b\u96fb\u5546\u96f6\u552e\u56e0\u61c9\u4e4b\u9053\uff1a\u8f49\u5411OMO\u6436\u653b\u7dda\u4e0a\u5546\u6a5f\uff0c\u62c9\u8fd1\u54c1\u724c\u8207\u9867\u5ba2\u7684\u8ddd\u96e2<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5584\u7528MarTech\u8015\u8018\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u6df1\u5165\u638c\u63e1\u5ba2\u6236\u9700\u6c42\u6d1e\u5bdf\u6d88\u8cbb\u559c\u597d<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6839\u64da\u7d93\u6fdf\u90e8\u7d71\u8a08\u8655\u7d71\u8a08\uff0c\u53f0\u7063\u5730\u5340\u75ab\u60c5\u525b\u7206\u767c\u7684\u6642\u671f\uff0c\u6279\u767c\u696d\u3001\u96f6\u552e\u696d\u3001\u9910\u98f2\u696d\u696d\u7e3e\u5206\u5225\u4e0b\u964d1.0%\u300110.2%\u300122. 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