{"id":29835,"date":"2021-06-10T17:20:00","date_gmt":"2021-06-10T09:20:00","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=29835"},"modified":"2024-09-18T12:03:17","modified_gmt":"2024-09-18T04:03:17","slug":"covid-19-google-ads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/","title":{"rendered":"COVID-19\u6539\u8b8a\u6d88\u8cbb\u8005\u884c\u70ba\uff1a\u75ab\u60c5\u4e0bGoogle\u5ee3\u544a\u7684\u61c9\u5c0d\u65b9\u91dd"},"content":{"rendered":"<p>\u4eca\u5e74 5 \u6708\u53f0\u7063\u53d7\u5230 COVID-19 \u7684\u5f71\u97ff\uff0c\u6d88\u8cbb\u8005\u958b\u59cb\u6539\u8b8a\u751f\u6d3b\u7fd2\u6163\uff0c\u81ea\u4e3b\u9694\u96e2\u6e1b\u5c11\u5916\u51fa\u6d3b\u52d5\uff0c\u5728\u5bb6\u7684\u6642\u9593\u8b8a\u591a\u6d88\u8cbb\u884c\u70ba\u56e0\u6b64\u6539\u8b8a\uff1b\u5728\u9019\u6ce2\u6539\u8b8a\u4e0b\u5be6\u9ad4\u670d\u52d9\u7684\u5e97\u5bb6\u9996\u7576\u5176\u885d\u53d7\u5230\u5f71\u97ff\uff0c\u800c\u96fb\u5546\u670d\u52d9\u770b\u4f3c\u53d7\u76ca\u4f46\u4e5f\u589e\u52a0\u8a31\u591a\u9700\u8981\u7d0d\u5165\u8003\u91cf\u7684\u56e0\u7d20\uff0c\u6211\u5011\u8a72\u5982\u4f55\u904b\u7528 Google \u5ee3\u544a\u5728\u75ab\u60c5\u671f\u9593\u7dad\u6301\u6d41\u91cf\u8207\u6536\u76ca\uff0c\u6b64\u7bc7\u6587\u7ae0\u5c07\u4ee5 awoo \u5ee3\u544a\u6295\u624b\u5011\u89c0\u5bdf\u5230\u7684\u73fe\u8c61\uff0c\u5217\u51fa\u5be6\u9ad4\u5e97\u5bb6\u8207\u96fb\u5546\u670d\u52d9\u5404\u5225\u7684\u5f71\u97ff\u9ede\u8207\u89e3\u6c7a\u8fa6\u6cd5\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/#%E7%96%AB%E6%83%85%E4%B8%8B_Google_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%B0%8D%E6%87%89%E6%96%B9%E9%87%9D\" >\u75ab\u60c5\u4e0b Google \u5ee3\u544a\u7684\u5c0d\u61c9\u65b9\u91dd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/#%E7%B4%94%E5%AF%A6%E9%AB%94%E5%BA%97%E5%AE%B6\" >\u7d14\u5be6\u9ad4\u5e97\u5bb6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/#%E5%8F%AF%E8%BD%89%E7%82%BA%E7%B7%9A%E4%B8%8A%E7%B6%93%E7%87%9F%E7%9A%84%E5%BA%97%E5%AE%B6\" >\u53ef\u8f49\u70ba\u7dda\u4e0a\u7d93\u71df\u7684\u5e97\u5bb6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/#%E9%9B%BB%E5%95%86%E6%9C%8D%E5%8B%99-2\" >\u96fb\u5546\u670d\u52d9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid-19-google-ads\/#%E7%B5%90%E8%AB%96%EF%BC%9A%E6%8E%A5%E5%8F%97%E7%96%AB%E6%83%85%E5%B8%B6%E4%BE%86%E7%9A%84%E5%BD%B1%E9%9F%BF%EF%BC%8C%E4%B8%A6%E9%87%90%E6%B8%85%E8%87%AA%E8%BA%AB%E7%8F%BE%E6%B3%81\" >\u7d50\u8ad6\uff1a\u63a5\u53d7\u75ab\u60c5\u5e36\u4f86\u7684\u5f71\u97ff\uff0c\u4e26\u91d0\u6e05\u81ea\u8eab\u73fe\u6cc1<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E7%96%AB%E6%83%85%E6%89%93%E4%BA%82%E7%9A%84%E6%B6%88%E8%B2%BB%E8%A1%8C%E7%82%BA%E7%99%BC%E7%8F%BE%E6%96%B0%E7%9A%84%E8%B3%BC%E8%B2%B7%E6%84%8F%E5%9C%96\"><\/span><strong>\u5f9e\u75ab\u60c5\u6253\u4e82\u7684\u6d88\u8cbb\u884c\u70ba\u767c\u73fe\u65b0\u7684\u8cfc\u8cb7\u610f\u5716<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u56e0\u70ba\u6e1b\u5c11\u51fa\u9580\u548c\u5728\u5bb6\u5de5\u4f5c\uff0c\u8209\u51e1\u80fd\u8b93\u5c45\u5bb6\u751f\u6d3b\u54c1\u8cea\u8b8a\u597d\u7684\u6d88\u8cbb\u9700\u6c42\u7686\u589e\u52a0\uff0c\u5f9e\u4e8b\u76f8\u95dc\u670d\u52d9\u7684\u5ee3\u544a\u4e3b\u53ef\u4ee5\u5f9e\u4ee5\u4e0b\u9700\u6c42\u5207\u5165\u589e\u52a0\u6d88\u8cbb\u8005\u7684\u5171\u9cf4\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5c45\u5bb6\u7528\u54c1<\/strong>\uff1a\u70ba\u4e86\u63d0\u5347\u5c45\u5bb6\u8212\u9069\u5ea6\uff0c\u8a31\u591a\u5bb6\u5ead\u6709\u66f4\u9ad8\u7684\u610f\u9858\u8cfc\u8cb7\u5bb6\u96fb\u3001\u5be2\u5177\u3001\u66f8\u684c\u6905\u8207\u8fa6\u516c\u7528\u54c1\uff0c\u800c\u591a\u51fa\u7684\u6642\u9593\u4eba\u5011\u958b\u59cb\u52d5\u624b\u6574\u7406\u5bb6\u4e2d\u7269\u54c1\uff0c\u56e0\u6b64\u6536\u7d0d\u7528\u54c1\u7684\u9700\u6c42\u4e5f\u6709\u589e\u52a0\u7684\u8da8\u52e2\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5b78\u7fd2\u8207\u9032\u4fee\u8ab2\u7a0b<\/strong>\uff1a\u75ab\u60c5\u5f71\u97ff\u4eba\u5011\u51fa\u904a\u8207\u5916\u51fa\u5de5\u4f5c\uff0c\u8f49\u800c\u8cfc\u8cb7\u7dda\u4e0a\u8ab2\u7a0b\u9032\u4fee\u662f\u500b\u597d\u9078\u64c7\uff0c\u53e6\u5916\u56e0\u70ba\u505c\u8ab2\u7684\u95dc\u4fc2\uff0c\u5bb6\u9577\u70ba\u4e86\u6d88\u8017\u5b78\u7ae5\u7684\u6642\u9593\u4e5f\u6703\u8cfc\u8cb7\u6559\u80b2\u8ab2\u7a0b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5065\u8eab\u8207\u4fdd\u5065<\/strong>\uff1a\u4e0d\u80fd\u5230\u5065\u8eab\u623f\u904b\u52d5\uff0c\u6d88\u8cbb\u8005\u6709\u66f4\u9ad8\u7684\u610f\u9858\u6dfb\u8cfc\u5065\u8eab\u5668\u6750\uff1b\u5728\u5bb6\u4e2d\u7d93\u5e38\u4f7f\u75283C\u7528\u54c1\uff0c\u4e14\u66ec\u592a\u967d\u7684\u6642\u9593\u6e1b\u5c11\uff0c\u4eba\u5011\u6703\u66f4\u52a0\u6ce8\u91cd\u8eab\u9ad4\u5065\u5eb7\u8207\u63d0\u5347\u514d\u75ab\u529b\u9032\u800c\u8cfc\u8cb7\u4fdd\u5065\u98df\u54c1\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6e05\u6f54\u548c\u500b\u4eba\u8b77\u7406<\/strong>\uff1a\u6d88\u8cbb\u8005\u641c\u5c0b\u6e05\u6f54\u8207\u500b\u4eba\u8b77\u7406\u7684\u71b1\u5ea6\u589e\u52a0\uff0c\u5c24\u5176\u4ee5\u80a5\u7682\u3001\u6d17\u624b\u4e73\u7b49\u7522\u54c1\u4e0a\u5347\u5e45\u5ea6\u66f4\u5927\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5f71\u97f3\u4e32\u6d41\u670d\u52d9\u8207\u5a1b\u6a02\u904a\u6232<\/strong>\uff1a\u70ba\u4e86\u6bba\u6642\u9593\u6d88\u8cbb\u8005\u66f4\u9858\u610f\u82b1\u9322\u8ffd\u5287\u3001\u8cfc\u8ce3\u904a\u6232\u4e3b\u6a5f\u8207\u904a\u6232\u8edf\u9ad4\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5916\u9001\u8207\u7269\u6d41\u670d\u52d9<\/strong>\uff1a\u6e1b\u5c11\u5916\u51fa\u6b21\u6578\u8207\u7981\u6b62\u5167\u7528\u7684\u653f\u7b56\uff0c\u6d88\u8cbb\u8005\u958b\u59cb\u66f4\u52a0\u4f9d\u8cf4\u5916\u9001\u5e73\u53f0\uff0c\u800c\u77ed\u7a0b\u4e14\u5feb\u901f\u7684\u6a5f\u8ca8\u8eca\u7269\u6d41\u9700\u6c42\u4e5f\u56e0\u6b64\u589e\u52a0\u3002<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-29837 size-large aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-01-%E4%B8%8B%E5%8D%885.29.32-1000x530.png\" alt=\"Google Trends\" width=\"1000\" height=\"530\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-01-%E4%B8%8B%E5%8D%885.29.32-1000x530.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-01-%E4%B8%8B%E5%8D%885.29.32-566x300.png 566w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-01-%E4%B8%8B%E5%8D%885.29.32-768x407.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-01-%E4%B8%8B%E5%8D%885.29.32.png 1154w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle Trends \u4ee5\u300c\u5728\u5bb6\u904b\u52d5\u300d\u8207\u300c\u7dda\u4e0a\u8ab2\u7a0b\u300d\u70ba\u4f8b\uff0c\u6c11\u773e\u6e1b\u5c11\u51fa\u9580\u5f8c\u641c\u5c0b\u91cf\u660e\u986f\u4e0a\u5347<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%96%AB%E6%83%85%E5%B0%8D%E6%96%BC%E5%AF%A6%E9%AB%94%E5%BA%97%E5%AE%B6%E8%88%87%E9%9B%BB%E5%95%86%E6%9C%8D%E5%8B%99%E5%90%84%E5%88%A5%E7%9A%84%E5%BD%B1%E9%9F%BF\"><\/span><strong>\u75ab\u60c5\u5c0d\u65bc\u5be6\u9ad4\u5e97\u5bb6\u8207\u96fb\u5546\u670d\u52d9\u5404\u5225\u7684\u5f71\u97ff<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E9%AB%94%E5%BA%97%E5%AE%B6\"><\/span><strong>\u5be6\u9ad4\u5e97\u5bb6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5be6\u9ad4\u5e97\u5bb6\u7684\u670d\u52d9\u985e\u578b\u53ef\u5206\u70ba\u5e7e\u500b\u9762\u5411\uff0c\u50cf\u662f\u9152\u5427\u548c\u9910\u98f2\u670d\u52d9\uff0c\u9700\u8981\u73fe\u5834\u9ad4\u9a57\u7684\u9810\u7d04\u8cde\u5c4b\u3001\u9810\u7d04\u8a66\u99d5\u3001\u98ef\u5e97\u65c5\u9928\u3001\u5065\u8eab\u623f\u3001\u91ab\u7f8e\u8207\u6309\u6469\u670d\u52d9\uff0c\u79df\u501f\u670d\u52d9\u7684\u8fa6\u516c\u7a7a\u9593\u3001\u5927\u578b\u6d3b\u52d5\u5834\u5730\u8207\u5a5a\u5bb4\u6703\u9928\u7b49\u7b49\uff0c\u4ee5\u4e0a\u90fd\u662f\u75ab\u60c5\u9020\u6210\u6c11\u773e\u6e1b\u5c11\u901b\u8857\u3001\u5a1b\u6a02\u8207\u5916\u51fa\u6d3d\u516c\u5f8c\uff0c\u5f71\u97ff\u6700\u5287\u70c8\u7684\u985e\u578b\uff1b\u5f8c\u7e8c\u7684\u5167\u5bb9\u6703\u5c07\u4ee5\u4e0a\u62c6\u5206\u70ba<\/span><b>\u7d14\u5be6\u9ad4<\/b><span style=\"font-weight: 400;\">\u8207<\/span><b>\u53ef\u8f49\u5ac1\u7dda\u4e0a<\/b><span style=\"font-weight: 400;\">\u7684\u5169\u7a2e\u670d\u52d9\uff0c\u5206\u5225\u63d0\u51fa Google \u5ee3\u544a\u7684\u89e3\u6c7a\u65b9\u91dd\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E6%9C%8D%E5%8B%99\"><\/span><strong>\u96fb\u5546\u670d\u52d9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u96fb\u5546\u670d\u52d9\u5728\u6b64\u6ce2\u75ab\u60c5\u770b\u4f3c\u662f\u53d7\u76ca\u8005\uff0c\u4f46\u5be6\u969b\u60c5\u6cc1\u4ecd\u6709\u9700\u591a\u56e0\u7d20\u9700\u7d0d\u5165\u8003\u91cf\uff0c\u50cf\u662f\u670d\u98fe\u696d\u56e0\u70ba\u6d88\u8cbb\u8005\u6e1b\u5c11\u5916\u51fa\u5c0d\u8cfc\u8cb7\u670d\u98fe\u7684\u9700\u6c42\u660e\u986f\u4e0b\u964d\uff1b\u56e0\u70ba\u6750\u6599\u3001\u96f6\u4ef6\u77ed\u7f3a\u5de5\u5ee0\u51fa\u4e0d\u4e86\u8ca8\uff0c\u6216\u662f\u7269\u6d41\u9700\u6c42\u589e\u52a0\uff0c\u662f\u5426\u80fd\u5728\u53ef\u63a5\u53d7\u7684\u6642\u9593\u7bc4\u570d\u5167\u5c07\u5546\u54c1\u9001\u81f3\u6d88\u8cbb\u8005\u624b\u4e2d\u7b49\u7b49\uff0c\u4ee5\u4e0a\u56e0\u7d20\u90fd\u662f\u898f\u5283\u5ee3\u544a\u9810\u7b97\u9700\u8003\u91cf\u7684\u91cd\u9ede\uff1b\u5f8c\u7e8c\u5167\u5bb9\u5c07\u5e36\u9818\u96fb\u5546\u670d\u52d9\u7684\u5ee3\u544a\u4e3b\uff0c\u5229\u7528\u6578\u64da\u5224\u65b7\u4f55\u6642\u8a72\u52a0\u78bc\uff0c\u4f55\u6642\u8a72\u4fdd\u5b88\u904b\u7528\u9810\u7b97\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%96%AB%E6%83%85%E4%B8%8B_Google_%E5%BB%A3%E5%91%8A%E7%9A%84%E5%B0%8D%E6%87%89%E6%96%B9%E9%87%9D\"><\/span><strong>\u75ab\u60c5\u4e0b Google \u5ee3\u544a\u7684\u5c0d\u61c9\u65b9\u91dd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u6211\u5011\u5c07\u670d\u52d9\u985e\u578b\u5206\u70ba\u4e09\u5927\u985e\uff0c<\/span><b>\u7d14\u5be6\u9ad4\u5e97\u5bb6<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>\u53ef\u8f49\u70ba\u7dda\u4e0a\u7d93\u71df\u7684\u5e97\u5bb6<\/b><span style=\"font-weight: 400;\">\u8207<\/span><b>\u96fb\u5546\u670d\u52d9<\/b><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B4%94%E5%AF%A6%E9%AB%94%E5%BA%97%E5%AE%B6\"><\/span><strong>\u7d14\u5be6\u9ad4\u5e97\u5bb6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6b64\u985e\u5e97\u5bb6\u5728\u77ed\u671f\u5167\u5c07\u7121\u6cd5\u63d0\u4f9b\u9762\u5c0d\u9762\u7684\u670d\u52d9\uff0c\u4f46\u4e0d\u4ee3\u8868\u6d88\u8cbb\u8005\u5b8c\u5168\u7121\u9700\u6c42\uff0c\u53ea\u662f\u5c07\u6b64\u985e\u7684\u6d88\u8cbb\u6b32\u671b\u5ef6\u5f8c\u5be6\u73fe\uff0c\u56e0\u6b64<\/span><b>\u4e0d\u5efa\u8b70\u5168\u9762\u66ab\u505c\u5ee3\u544a\u6295\u905e<\/b><span style=\"font-weight: 400;\">\uff0c\u4ecd\u53ef\u4ee5<\/span><b>\u54c1\u724c\u5ba3\u50b3<\/b><span style=\"font-weight: 400;\">\u70ba\u76ee\u6a19\u5728\u6d88\u8cbb\u8005\u9762\u524d\u66dd\u5149\uff1b\u5ee3\u544a\u985e\u578b\u4e0a<\/span><b>\u53ef\u9078\u64c7\u6295\u905e GDN\uff08\u591a\u5a92\u9ad4\u806f\u64ad\u7db2\uff09\u5716\u7247\u5ee3\u544a\u8207 YouTube \u5f71\u97f3\u5ee3\u544a<\/b><span style=\"font-weight: 400;\">\uff0c\u6587\u6848\u8a2d\u8a08\u4e0a\u907f\u514d\u4e0d\u5408\u6642\u5b9c\u7684\u7acb\u5373\u9810\u8a02\u7b49\u884c\u52d5\u547c\u7c72\uff0c\u61c9\u82b1\u66f4\u591a\u7684\u5fc3\u601d\u4f86\u6e9d\u901a\u54c1\u724c\u50f9\u503c\uff0c\u6b64\u671f\u9593\u7684\u5ee3\u544a\u6295\u8cc7\u5c07\u6709\u52a9\u65bc\u589e\u52a0\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u5370\u8c61\uff0c\u5728\u75ab\u60c5\u7de9\u89e3\u4e4b\u6642\u5e36\u4f86\u56de\u5831\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6578\u64da\u9762\u7684\u90e8\u5206\uff0c\u6211\u5011\u53ef\u900f\u904e\u5ee3\u544a\u7cfb\u7d71\u8490\u96c6\u9019\u6bb5\u671f\u9593\u7d2f\u7a4d\u7684\u9032\u7ad9\u540d\u55ae\uff0c\u5728\u75ab\u60c5\u7d50\u675f\u6642\u9019\u4e9b\u540d\u55ae\u5c07\u662f\u5ee3\u544a\u4e3b\u5341\u5206\u6709\u50f9\u503c\u7684\u8cc7\u6e90\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-29839\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96%E5%83%8F%E5%BB%A3%E5%91%8A.gif\" alt=\"\u5716\u50cf\u5ee3\u544a\u793a\u610f\u5716\" width=\"400\" height=\"210\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-29841\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%BD%B1%E7%89%87%E5%BB%A3%E5%91%8A.gif\" alt=\"\u5f71\u7247\u5ee3\u544a\u793a\u610f\u5716\" width=\"400\" height=\"255\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722124\"><span style=\"font-weight: 400;\">Google\u8aaa\u660e\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\"> GDN \u8207 YouTube \u5ee3\u544a\u793a\u610f\u5716<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u5ee3\u544a\uff0c\u5be6\u9ad4\u670d\u52d9\u7684\u5e97\u5bb6\u6216\u8a31\u904e\u53bb\u5c0d SEO \u7684\u9700\u6c42\u5ea6\u4e0d\u9ad8\uff0c\u800c\u75ab\u60c5\u671f\u9593\u662f\u4e00\u500b\u6574\u9813\u7db2\u7ad9\u9ad4\u8cea\u7684\u597d\u6642\u6a5f\u9ede\uff0c\u540c\u6642\u642d\u914d\u5ee3\u544a\u7684\u6295\u653e\u9054\u5230\u52a0\u901f\u5275\u9020\u8072\u91cf\u7684\u6548\u679c\uff0c\u662f\u8207\u7af6\u54c1\u62c9\u958b\u8ddd\u96e2\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/covid19-seo-content-strategy\/\"><span style=\"font-weight: 400;\">\u75ab\u60c5\u4e0b\u54c1\u724c\u5982\u4f55\u638c\u63e1\u6578\u4f4d\u5546\u6a5f\uff1f\u5584\u7528SEO\u5167\u5bb9\u884c\u92b7\u627e\u5230\u54c1\u724c\u6f5b\u5728\u5ba2\u7fa4<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8F%AF%E8%BD%89%E7%82%BA%E7%B7%9A%E4%B8%8A%E7%B6%93%E7%87%9F%E7%9A%84%E5%BA%97%E5%AE%B6\"><\/span><strong>\u53ef\u8f49\u70ba\u7dda\u4e0a\u7d93\u71df\u7684\u5e97\u5bb6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5be6\u9ad4\u5e97\u5bb6\u4e5f\u53ef\u601d\u8003\u81ea\u5bb6\u670d\u52d9\u662f\u5426\u6709\u300c\u8f49\u5ac1\u670d\u52d9\u300d\u7684\u6a5f\u6703\uff0c\u4ee5\u9910\u98f2\u696d\u4f86\u8aaa\uff0c\u6539\u70ba\u5916\u5e36\u6216\u7dda\u4e0a\u8a02\u9910\u4e26\u4ee5\u6253\u6298\u4fc3\u92b7\u7684\u65b9\u5f0f\u523a\u6fc0\u8cfc\u8cb7\uff0c\u5c31\u662f\u6700\u5e38\u898b\u7684\u8f49\u5ac1\u670d\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u518d\u91dd\u5c0d\u4e0d\u540c\u92b7\u552e\u5c0d\u8c61\u7684\u5ee3\u544a\u4e3b\uff0c\u8209\u51fa\u5be6\u969b\u7684\u8f49\u5ac1\u670d\u52d9\u6848\u4f8b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6848\u4f8b\u4e00\uff1a\u96fb\u5b50\u8a2d\u5099\u5ee0\u5546<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u539f\u672c\u7684\u670d\u52d9\u70ba\u5efa\u7f6e\u6821\u5712\u6559\u5b78\u8a2d\u5099\uff0c\u75ab\u60c5\u671f\u9593\u5b78\u6821\u505c\u8ab2\u696d\u52d9\u6e1b\u7e2e\uff0c\u56e0\u70ba\u6709\u76f8\u95dc\u6280\u8853\u53ef\u4ee5\u652f\u6301\u8f49\u800c\u900f\u904e\u5ee3\u544a\u5ba3\u50b3\u9060\u7aef\u8a2d\u5099\uff0c\u56e0\u6b64\u5728\u75ab\u60c5\u671f\u9593\u767c\u5c55\u51fa\u53e6\u4e00\u9805\u65b0\u7684\u696d\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6848\u4f8b\u4e8c\uff1a\u5167\u8863\u54c1\u724c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5167\u8863\u662f\u4e00\u9805\u9700\u8981\u900f\u904e\u8a66\u7a7f\u78ba\u8a8d\u5408\u8eab\u5ea6\u5f8c\u624d\u6703\u8cfc\u8cb7\u7684\u7522\u54c1\uff0c\u56e0\u75ab\u60c5\u7684\u95dc\u4fc2\u6d88\u8cbb\u8005\u65bc\u9580\u5e02\u8cfc\u8cb7\u7684\u610f\u9858\u4e0b\u964d\uff0c\u65bc\u662f\u5ee3\u544a\u4e3b\u5c07\u5ee3\u544a\u5168\u90e8\u5c0e\u5411\u7dda\u4e0a\u5546\u57ce\uff0c\u4e26\u63a8\u51fa\u8cfc\u8cb7\u5f8c\u53ef\u8a66\u7a7f\u4e26\u670910\u5929\u9451\u8cde\u671f\u7684\u8cbc\u5fc3\u653f\u7b56\uff0c\u9032\u800c\u523a\u6fc0\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u610f\u9858\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6848\u4f8b\u4e09\uff1a\u623f\u4ef2\u696d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u8cb7\u623f\u79df\u623f\u9700\u6c42\u7684\u6d88\u8cbb\u8005\uff0c\u5728\u75ab\u60c5\u671f\u9593\u4e0d\u65b9\u4fbf\u5230\u73fe\u5834\u770b\u5c4b\uff0c\u623f\u4ef2\u696d\u900f\u904e\u884c\u92b7\u5de5\u5177\u6216\u4e32\u6d41\u670d\u52d9\uff0c\u4f8b\u5982\u4e8b\u524d\u62cd\u651d\u597d\u7684\u5f71\u7247\u6216\u662f Live \u76f4\u64ad\uff0c\u8a73\u7d30\u4ecb\u7d39\u623f\u5c4b\u683c\u5c40\u8207\u8a2d\u65bd\uff0c\u8b93\u539f\u672c\u7684\u5be6\u9ad4\u670d\u52d9\u900f\u904e\u7db2\u8def\u8207\u8996\u8a0a\u5b8c\u6210\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u4ee5\u4e0a\u6848\u4f8b\uff0c\u6211\u5011\u53ef\u4ee5\u601d\u8003\u75ab\u60c5\u671f\u9593\u662f\u5426\u6709\u5176\u4ed6\u65b9\u5f0f\u63d0\u4f9b\u670d\u52d9\uff0c\u4e26\u4ee5\u6d88\u8cbb\u8005\u9700\u6c42\u7684\u89d2\u5ea6\u4f86\u8a2d\u8a08\u670d\u52d9\uff0c\u5c07\u773c\u524d\u7684\u5371\u6a5f\u5316\u70ba\u8f49\u6a5f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E6%9C%8D%E5%8B%99-2\"><\/span><strong>\u96fb\u5546\u670d\u52d9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u96fb\u5546\u9700\u8981\u8003\u616e\u7684\u5c31\u4e0d\u662f\u63d0\u4f9b\u670d\u52d9\u7684\u7ba1\u9053\uff0c\u800c\u662f\u601d\u8003\u5982\u4f55\u5f9e\u88ab\u6253\u4e82\u7684\u6d88\u8cbb\u884c\u70ba\u4e2d\u7406\u51fa\u982d\u7dd2\uff0c\u9019\u6642\u5019\u6578\u64da\u5206\u6790\u5c31\u5341\u5206\u91cd\u8981\uff0c\u4ee5\u4e0b\u5c07\u6703\u5217\u8209\u51fa\u5e7e\u7a2e\u89c0\u5bdf\u65b9\u5411\uff0c\u5e36\u5927\u5bb6\u5229\u7528 Google Ads \u8207 Google Analytics \u7684\u6578\u64da\u4f86\u5224\u65b7\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.\u5229\u7528 Google Ads \u7684\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u89c0\u5bdf\u641c\u5c0b\u8da8\u52e2<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-29843 size-full aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-03-%E4%B8%8B%E5%8D%8812.00.21.png\" alt=\"\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\" width=\"844\" height=\"174\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-03-%E4%B8%8B%E5%8D%8812.00.21.png 844w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-03-%E4%B8%8B%E5%8D%8812.00.21-600x124.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-03-%E4%B8%8B%E5%8D%8812.00.21-768x158.png 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle Ads \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177-\u641c\u5c0b\u91cf\u548c\u9810\u6e2c\u5831\u8868\uff08\u6642\u9593\uff1a2021\u5e74\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4e0a\u5716\u53ef\u767c\u73fe 2021 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size-large aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48-1000x428.png\" alt=\"Google Ads \u641c\u5c0b\u5b57\u8a5e\u5831\u8868\" width=\"1000\" height=\"428\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48-1000x428.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48-600x257.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48-768x328.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48-1536x657.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.13.48.png 1688w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle Ads \u641c\u5c0b\u5b57\u8a5e\u5831\u8868<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u95dc\u9375\u5b57\u7684\u641c\u5c0b\u5b57\u8a5e\u5831\u8868\uff0c\u53ef\u77ad\u89e3\u6d88\u8cbb\u8005\u5be6\u969b\u4f7f\u7528\u54ea\u4e9b\u95dc\u9375\u5b57\u505a\u641c\u5c0b\uff0c\u5f9e\u5831\u8868\u96b1\u542b\u7684\u8cc7\u8a0a\u751a\u81f3\u9084\u80fd\u5e6b\u52a9\u6211\u5011\u805a\u7126\u64b0\u5beb\u6587\u6848\u7684\u65b9\u5411\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3.\u89c0\u5bdf Google Analytics \u6574\u9ad4\u8f49\u63db\u6578\u7684\u6539\u8b8a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8f49\u63db\u6578\u7684\u8d77\u4f0f\u8207\u6574\u9ad4\u5e02\u5834\u7684\u6ce2\u52d5\u6709\u8457\u9ad8\u5ea6\u95dc\u4fc2\uff0c\u89c0\u5bdf\u8f49\u63db\u52d5\u4f5c\u7684\u8da8\u52e2\u4e26\u642d\u914d\u7279\u5b9a\u6642\u9593\u9ede\u7684\u91cd\u5927\u4e8b\u4ef6\uff0c\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u91d0\u6e05\u4f55\u6642\u8a72\u4fdd\u5b88\u904b\u7528\u9810\u7b97\uff0c\u4f55\u6642\u8a72\u5927\u529b\u63a8\u5ee3\u696d\u52d9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-29847 size-full aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%882.43.58-3.png\" alt=\"\u8f49\u63db\u52d5\u4f5c\u8da8\u52e2\u5716\" width=\"762\" height=\"215\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%882.43.58-3.png 762w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%882.43.58-3-600x169.png 600w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle Analytics \u6240\u6709\u6d41\u91cf-\u8f49\u63db\u52d5\u4f5c\u8da8\u52e2\u5716<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u5716\u70ba\u7dda\u4e0a\u8ab2\u7a0b\u7db2\u7ad9\u7684\u8f49\u63db\u8da8\u52e2\u5716\uff0c\u53ef\u767c\u73fe\u6703\u54e1\u6578\u589e\u52a0\u7684\u5169\u6b21\u9ad8\u5cf0\u90fd\u8207\u6559\u80b2\u90e8\u5ba3\u5e03\u505c\u8ab2\u7684\u6642\u9593\u9ede\u91cd\u758a\uff0c\u5ee3\u544a\u4e3b\u53ef\u4ee5\u6293\u6e96\u6642\u6a5f\u63a8\u51fa\u6703\u54e1\u5c08\u5c6c\u512a\u60e0\uff0c\u4e26\u52a0\u5f37\u5ee3\u544a\u9810\u7b97\u5ba3\u50b3\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4.\u900f\u904e Google Analytics \u7ad9\u5167\u641c\u5c0b\u5831\u8868\u77ad\u89e3\u9032\u7ad9\u884c\u70ba<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ef\u642d\u914d GA 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https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.06.34-1536x635.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-06-02-%E4%B8%8B%E5%8D%883.06.34.png 1898w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aGoogle Analytics \u7ad9\u5167\u641c\u5c0b\u5831\u8868<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u7684\u6578\u64da\u90fd\u53ea\u662f <\/span><span style=\"font-weight: 400;\">Google Ads \u8207 Google Analytics \u7684\u51b0\u5c71\u4e00\u89d2\uff0c\u76ee\u7684\u662f\u8981\u5f15\u5c0e\u8b80\u8005\u5f9e\u6578\u64da\u4e2d\u627e\u51fa\u8207\u81ea\u8eab\u670d\u52d9\u76f8\u95dc\u7684 Insights\uff0c\u63a8\u6572\u51fa\u6d88\u8cbb\u8005\u7684\u9700\u6c42\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5.\u7d2f\u7a4d\u518d\u884c\u92b7\u540d\u55ae<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u671f\u9593\u900f\u904e\u4e0d\u540c\u7ba1\u9053\u9032\u5165\u5b98\u7db2\u7684\u8a2a\u5ba2\u90fd\u662f\u73cd\u8cb4\u7684\u8cc7\u6e90\uff0c\u6211\u5011\u53ef\u4ee5\u8d81\u75ab\u60c5\u671f\u9593\u6253\u5305\u9032\u7ad9\u9020\u8a2a\u4f46\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684 TA\uff0c\u5728\u672a\u4f86\u9032\u884c\u518d\u884c\u92b7\uff0c\u5c07\u9019\u6bb5\u671f\u9593\u6295\u8cc7\u7684\u5ee3\u544a\u9810\u7b97\u8f49\u5316\u70ba\u66f4\u6709\u6548\u7684\u5229\u7528\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96%EF%BC%9A%E6%8E%A5%E5%8F%97%E7%96%AB%E6%83%85%E5%B8%B6%E4%BE%86%E7%9A%84%E5%BD%B1%E9%9F%BF%EF%BC%8C%E4%B8%A6%E9%87%90%E6%B8%85%E8%87%AA%E8%BA%AB%E7%8F%BE%E6%B3%81\"><\/span><strong>\u7d50\u8ad6\uff1a\u63a5\u53d7\u75ab\u60c5\u5e36\u4f86\u7684\u5f71\u97ff\uff0c\u4e26\u91d0\u6e05\u81ea\u8eab\u73fe\u6cc1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u75ab\u60c5\u9032\u5c55\u5230\u73fe\u5728\u5df2\u7d93\u4e0d\u53ef\u80fd\u56de\u982d\uff0c\u552f\u6709\u6b63\u8996\u81ea\u8eab\u4e26\u5be9\u8996\u516c\u53f8\u5167\u90e8\u7684\u71df\u904b\u72c0\u6cc1\uff0c\u624d\u80fd\u6c7a\u5b9a\u5ee3\u544a\u9810\u7b97\u8a72\u5982\u5408\u904b\u7528\uff1b\u4e5f<\/span><span style=\"font-weight: 400;\">\u56e0\u70ba\u5927\u773e\u7684\u751f\u6d3b\u7fd2\u6163\u5df2\u7d93\u8207\u4ee5\u5f80\u4e0d\u540c\uff0c\u6240\u4ee5\u4e0d\u80fd\u518d\u7167\u8457\u904e\u53bb\u7684\u6a21\u5f0f\u9032\u884c\uff0c\u800c\u662f\u53c3\u8003\u6578\u64da\u4f86\u63a1\u53d6\u4e0b\u4e00\u6b65\u884c\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e5f\u56e0\u70ba\u6bcf\u500b\u7522\u696d\u9762\u81e8\u7684\u72c0\u6cc1\u7686\u4e0d\u76f8\u540c\uff0c\u5982\u4f55\u5728\u6709\u9650\u7684\u8cc7\u6e90\u4e0b\u5c07\u50b7\u5bb3\u964d\u5230\u6700\u4f4e\u662f\u6bcf\u500b\u5ee3\u544a\u4e3b\u90fd\u8a72\u601d\u8003\u7684\uff0c\u6700\u5f8c\u82e5\u6709\u4efb\u4f55 Google 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