{"id":30014,"date":"2021-06-17T15:31:56","date_gmt":"2021-06-17T07:31:56","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30014"},"modified":"2025-08-18T09:11:50","modified_gmt":"2025-08-18T01:11:50","slug":"increase-ec-cvr","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/","title":{"rendered":"\u75ab\u60c5\u5b85\u7d93\u6fdf\u62fc\u696d\u7e3e\uff0c\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387 \u5168\u9760\u90194\u62db"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u7d93\u6fdf\u90e8\u4eca\u5e74\u4e00\u6708\u7d71\u8a08\uff0c\u53bb\u5e74\u5168\u53f0\u96fb\u5546\u71df\u53d7\u5230\u9632\u75ab\u96f6\u63a5\u89f8\u7d93\u6fdf\u5f71\u97ff\uff0c\u5168\u5e74\u7522\u696d\u7e3d\u71df\u6536\u5df2\u9054\u52303,410\u5104\uff0c\u76f8\u6bd42012\u5e74\u76841,883\u5104\uff0c\u8db3\u8db3\u670981%\u7684\u6210\u9577\uff0c\u4e0d\u50c5\u65e9\u671f\u96fb\u5546\u9032\u5165\u8005\u6301\u7e8c\u58ef\u5927\uff0c\u5f8c\u9032\u7684\u4f01\u696d\u5546\u5bb6\u4e5f\u5690\u5230\u9019\u6ce2\u6578\u4f4d\u92b7\u552e\u7684\u751c\u982d\uff0c\u9810\u4f30\u4eca\u5e74\u7522\u503c\u4e5f\u5c07\u6301\u7e8c\u64f4\u5927\uff0c\u4f9d\u64da\u7d71\u8a08\u8655\uff0c\u6392\u9664\u300c\u7d9c\u5408\u5546\u54c1\u96f6\u552e\u696d<\/span><span style=\"font-weight: 400;\">\u8a3b1<\/span><span style=\"font-weight: 400;\">\uff08161\u5104\uff09\u300d\u4f86\u770b\uff0c\u4f9d\u5e8f\u662f\uff1a\u8cc7\u901a\u8a0a\u53ca\u5bb6\u96fb\u8a2d\u5099\u96f6\u552e\u696d\uff08157\u5104\uff09\u3001\u5e03\u758b\u53ca\u670d\u98fe\u54c1\u96f6\u552e\u696d\uff08145\u5104\uff09\u3001\u85e5\u54c1\/\u91ab\u7642\u7528\u54c1\u53ca\u5316\u7ca7\u54c1\u96f6\u552e\u696d\uff08145\u5104\uff09\u3002\u800c\u76f8\u8f03\u65bc2019\u5e74\uff08\u672a\u6709\u75ab\u60c5\uff09\uff0c\u8a72\u4e09\u985e\u5225\u57282020\u5e74\u5206\u5225\u6210\u9577\u4e8614%\u300118%\u300140%\u3002\u96d6\u7136 2021 \u5e74\u5168\u7403\u4ecd\u5728\u9632\u75ab\u4e2d\uff0c\u4f46\u9810\u4f30\u9019\u6ce2\u96f6\u63a5\u89f8\u7d93\u6fdf\u7684\u96fb\u5546\u5546\u6a5f\u5c07\u6301\u7e8c\u706b\u71b1\uff0c\u4e5f\u5c07\u5438\u5f15\u66f4\u591a\u6709\u5fd7\u8005\u6295\u5165\u5176\u4e2d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5118\u7ba1\u6301\u7e8c\u6709\u7d93\u71df\u4eba\u524d\u4ec6\u5f8c\u7e7c\u5730\u9032\u53bb\u96fb\u5546\u7522\u696d\uff0c\u537b\u5c0d\u9019\u584a\u8d85\u7d1a\u5927\u9905\u671b\u4e4b\u8208\u5606\uff0c\u7591\u60d1\u70ba\u4f55\u505a\u4e86\u5ee3\u544a\u6295\u653e\u3001\u914d\u7f6e\u4e86\u64cd\u4f5c\u4eba\u529b\uff0c\u660e\u660e\u6d41\u91cf\u6709\u8d77\u4f86\uff0c\u4f46\u537b\u4ecd\u4e0d\u898b\u696d\u7e3e\u589e\u9577\u3002<\/span><span style=\"font-weight: 400;\">\u8981\u9a45\u52d5\u96fb\u5546\u71df\u6536\u6210\u9577\uff0c\u5c31\u8981\u56de\u6b78\u5230\u71df\u6536\u6e90\u982d\uff0c\u53bb\u63a2\u7a76\u96fb\u5546\u71df\u6536\u5f9e\u4f55\u800c\u4f86\u3002\u6b63\u5728\u70ba\u81ea\u5bb6\u96fb\u5546\u7169\u60f1\u7684\u6578\u4f4d\u884c\u92b7\u4eba\u3001\u5ee3\u544a\u6295\u624b\uff0c\u6216\u4f60\u662f\u525b\u5165\u9580\u7684\u96fb\u5546\u65b0\u624b\uff0c\u5efa\u8b70\u900f\u904e\u672c\u6587\u5efa\u69cb\u96fb\u5546\u71df\u6536\u89c0\u5ff5\uff0c\u4e5f\u65e9\u4eba\u4e00\u6b65\u5148\u77e5\u9053\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u4ee5\u4e0b\u5c07\u5f9e\u5206\u56db\u5927\u90e8\u5206\u4f86\u9010\u4e00\u4ecb\u7d39\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u96fb\u5546\u71df\u6536\u516c\u5f0f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u70ba\u4f55\u8981\u63d0\u5347\u8f49\u63db\u7387<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u770b\u61c2GA\u8f49\u63db\u7387\u6307\u6a19<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u5982\u4f55\u63d0\u5347\u8f49\u63db\u7387<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\uff08\u8a3b1\uff1a\u7d9c\u5408\u5546\u54c1\u96f6\u552e\u696d\uff0c\u4f9d\u52de\u52d5\u90e8\u5b9a\u7fa9\u70ba\u300c\u767e\u8ca8\u516c\u53f8\u696d\u3001\u8d85\u7d1a\u5e02\u5834\u696d\u3001\u9023\u9396\u5f0f\u4fbf\u5229\u5546\u5e97\u696d\u3001\u96f6\u552e\u5f0f\u91cf\u8ca9\u696d\u300d\uff09<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E7%AB%99%E5%9C%A8%E9%A2%A8%E5%8F%A3%E5%B0%B1%E6%9C%83%E9%A3%9B%EF%BC%9F_%E4%BD%A0%E5%BF%85%E9%A0%88%E5%BE%97%E6%87%82%E7%9A%84%E3%80%8C%E9%9B%BB%E5%95%86%E7%87%9F%E6%94%B6%E5%85%AC%E5%BC%8F%E3%80%8D\" >\u7ad9\u5728\u98a8\u53e3\u5c31\u6703\u98db\uff1f \u4f60\u5fc5\u9808\u5f97\u61c2\u7684\u300c\u96fb\u5546\u71df\u6536\u516c\u5f0f\u300d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E4%BE%86%E5%AE%A2%E6%95%B8%EF%BC%88UU_Unique_User%EF%BC%89\" >\u4f86\u5ba2\u6578\uff08UU, Unique User\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E8%BD%89%E6%8F%9B%E7%8E%87%EF%BC%88CVR_Conversion_Rate_%EF%BC%89\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E5%BE%9E%E3%80%8C%E4%BE%86%E5%AE%A2%E6%95%B8%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E8%A1%9D%E9%AB%98%E6%B5%81%E9%87%8F\" >\u5f9e\u300c\u4f86\u5ba2\u6578\u300d\u4e0b\u624b\uff0c\u885d\u9ad8\u6d41\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E5%BE%9E%E3%80%8C%E5%AE%A2%E5%96%AE%E5%83%B9%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E6%8B%89%E9%AB%98%E6%B6%88%E8%B2%BB\" >\u5f9e\u300c\u5ba2\u55ae\u50f9\u300d\u4e0b\u624b\uff0c\u62c9\u9ad8\u6d88\u8cbb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E5%BE%9E%E3%80%8C%E8%BD%89%E6%8F%9B%E7%8E%87%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E6%8F%90%E9%AB%98%E6%95%88%E8%83%BD\" 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>\u63d0\u5347\u300c\u96fb\u5546\u8f49\u63db\u7387\u300d\uff0c\u5f9e\u5ba2\u6236\u8207\u5546\u54c1\u7684\u56db\u500b\u95dc\u4fc2\u958b\u59cb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96\" >\u884c\u92b7\u81ea\u52d5\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#_%E5%80%8B%E4%BA%BA%E5%8C%96%E6%8E%A8%E8%96%A6\" >\u00a0\u500b\u4eba\u5316\u63a8\u85a6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E5%85%A7%E5%AE%B9%E7%B6%93%E7%87%9F\" >\u5167\u5bb9\u7d93\u71df<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/#%E5%84%AA%E5%8C%96%E7%B6%B2%E7%AB%99%E4%BB%8B%E9%9D%A2%E8%88%87%E6%B5%81%E7%A8%8B\" >\u512a\u5316\u7db2\u7ad9\u4ecb\u9762\u8207\u6d41\u7a0b<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AB%99%E5%9C%A8%E9%A2%A8%E5%8F%A3%E5%B0%B1%E6%9C%83%E9%A3%9B%EF%BC%9F_%E4%BD%A0%E5%BF%85%E9%A0%88%E5%BE%97%E6%87%82%E7%9A%84%E3%80%8C%E9%9B%BB%E5%95%86%E7%87%9F%E6%94%B6%E5%85%AC%E5%BC%8F%E3%80%8D\"><\/span><strong>\u7ad9\u5728\u98a8\u53e3\u5c31\u6703\u98db\uff1f \u4f60\u5fc5\u9808\u5f97\u61c2\u7684\u300c\u96fb\u5546\u71df\u6536\u516c\u5f0f\u300d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\"><table style=\"height: 39px;\" width=\"899\">\n<tbody>\n<tr>\n<td><strong>\u71df\u6536 = \u4f86\u5ba2\u6578 x\u8f49\u63db\u7387 x \u5ba2\u55ae\u50f9<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">\u5225\u61f7\u7591\uff0c\u5e74\u71df\u696d\u984d\u4e0a\u767e\u5104\u7684\u9f8d\u982d\u96fb\u5546\u8207\u5e97\u5bb6\u81ea\u71df\u7684\u5c0f\u578b\u96fb\u5546\uff0c\u90fd\u662f\u7528\u9019\u4e00\u500b\u516c\u5f0f\uff0c\u4ee5\u4e0b\u6211\u5011\u5148\u4f86\u8a8d\u8b58\u4e00\u4e0b\u516c\u5f0f\u4e2d\u7684\u5c08\u6709\u540d\u8a5e\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BE%86%E5%AE%A2%E6%95%B8%EF%BC%88UU_Unique_User%EF%BC%89\"><\/span><b>\u4f86\u5ba2\u6578\uff08UU, Unique User\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e5f\u5c31\u662f\u4e00\u822c\u7a31\u70ba\u7684\u6d41\u91cf\uff08Flow\uff09\uff0c\u96fb\u5546\u7db2\u7ad9\u6216\u964d\u843d\u9801\uff08Landing page\uff09\u7684\u300c\u9020\u8a2a\u6578\u300d\uff0c\u9019\u4e9b\u6d41\u91cf\u53ef\u4ee5\u662f\u81ea\u7136\u6d41\u91cf\uff0c\u4e5f\u53ef\u4ee5\u662f\u4ed8\u8cbb\u6d41\u91cf\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u81ea\u7136\u6d41\u91cf\uff1a\u514d\u8cbb\u7684SEO\u3001FB\/IG\u5167\u5bb9\u7d93\u71df\u3001\u65b0\u805e\u7a3f\u3001\u5a92\u9ad4\u5831\u5c0e\u3001\u7db2\u7d05\u81ea\u767c\u6027\u958b\u7bb1\u7b49<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u6d41\u91cf\uff1aGoogle\u5ee3\u544a\u3001FB\/IG\u5ee3\u544a\u3001\u5a92\u9ad4\u96dc\u8a8c\/KOL\u5ee3\u544a\u696d\u914d\u7b49<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u56b4\u683c\u4f86\u8aaa\uff0c\u5982\u8acb\u5beb\u624b\u70ba\u5167\u5bb9\u7d93\u71df\u5beb\u6587\uff0c\u6216\u8acb\u516c\u95dc\u516c\u53f8\u767c\u65b0\u805e\u7a3f\uff0c\u4e5f\u90fd\u9700\u8981\u8cbb\u7528\u3002\u56e0\u6b64\uff0c\u56b4\u683c\u4e0a\u4f86\u8aaa\uff0c\u76f4\u63a5\u82b1\u9322\u5728\u5c0e\u6d41\u4e0a\u7684\u8cbb\u7528\uff0c\u624d\u53eb\u505a\u4ed8\u8cbb\u6d41\u91cf\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%BD%89%E6%8F%9B%E7%8E%87%EF%BC%88CVR_Conversion_Rate_%EF%BC%89\"><\/span><b>\u8f49\u63db\u7387\uff08CVR, Conversion Rate \uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e5f\u5c31\u662f\u5be6\u969b\u4e0b\u55ae\u6578\u8207\u4f86\u5ba2\u6578\u7684\u6bd4\u4f8b\uff0c\u516c\u5f0f\u70ba\u300c\u5be6\u969b\u8cfc\u8cb7\u6578 \/ \u7db2\u7ad9\u9020\u8a2a\u4eba\u6578 x 100%\u300d\u7c21\u55ae\u8aaa\uff0c\u82e5\u7576\u6708\u4e0b\u55ae1000\u7b46\uff0c\u800c\u7576\u6708\u6709100,000\u4eba\u9020\u8a2a\uff0c\u8f49\u63db\u7387\u5373\u70ba1%\uff081000 \/ 100,000 * 100%\uff09<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%AE%A2%E5%96%AE%E5%83%B9%EF%BC%88AOV_Average_Order_Value%EF%BC%89\"><\/span><b>\u5ba2\u55ae\u50f9\uff08AOV, Average Order Value\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6307\u7684\u662f\u5e73\u5747\u5ba2\u55ae\u50f9\uff0c\u4f8b\u5982A\u3001B\u3001C\u4e09\u4eba\u5206\u5225\u8cfc\u8cb7100\u5143, 200\u5143, 300\u5143\u7684\u5546\u54c1\uff0c\u9019\u4e09\u500b\u4e0b\u55ae\u7684\u5e73\u5747\u5ba2\u55ae\u50f9\u5c31\u662f200\u5143\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u6c92\u932f\uff0c\u770b\u5230\u9019\u88e1\uff0c\u4f60\u4e00\u5b9a\u767c\u73fe\uff0c\u8981\u63d0\u5347\u71df\u6536\u53ea\u8981\u62c9\u9ad8\u300c\u4f86\u5ba2\u6578\u3001\u8f49\u63db\u7387\u3001\u5ba2\u55ae\u50f9\u300d\u6216\u5176\u4e2d\u4e00\u9805\u5c31\u597d\u4e86\uff0c\u4f46\u8cc7\u6e90\u6709\u9650\u4e0b\uff0c\u8a72\u5148\u5f9e\u54ea\u4e00\u500b\u4e0b\u624b\u5462\uff1f<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8F%90%E9%AB%98%E7%B6%B2%E7%AB%99%E7%87%9F%E6%94%B6%EF%BC%8C%E9%9B%BB%E5%95%86%E8%A1%8C%E9%8A%B7%E5%8F%AF%E4%BB%A5%E6%80%8E%E9%BA%BC%E5%81%9A%EF%BC%9F\"><\/span><b>\u63d0\u9ad8\u7db2\u7ad9\u71df\u6536\uff0c\u96fb\u5546\u884c\u92b7\u53ef\u4ee5\u600e\u9ebc\u505a\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u63a5\u7e8c\u524d\u8ff0\u7684\u4f8b\u5b50\uff0c100,000\u4eba\u9020\u8a2a\u30011000\u7b46\u4e0b\u55ae\u3001\u8f49\u63db\u73871%\uff0c<\/span><span style=\"font-weight: 400;\">\u5047\u8a2d\u5ba2\u55ae\u50f91000\uff0c\u5957\u5165\u516c\u5f0f100,000 x 1% x 1000 = 1,000,000\uff0c\u71df\u6536\u5c31\u662f100\u842c\u3002<\/span><span style=\"font-weight: 400;\">\u82e5\u4e0b\u500b\u6708\u8981\u505a\u5230200\u842c\uff0c\u96fb\u5546\u7d93\u71df\u8005\u3001\u6578\u4f4d\u884c\u92b7\u4eba\u3001\u5ee3\u544a\u6295\u624b\u5011\u6703\u600e\u9ebc\u505a\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E3%80%8C%E4%BE%86%E5%AE%A2%E6%95%B8%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E8%A1%9D%E9%AB%98%E6%B5%81%E9%87%8F\"><\/span><b>\u5f9e\u300c\u4f86\u5ba2\u6578\u300d\u4e0b\u624b\uff0c\u885d\u9ad8\u6d41\u91cf<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f88\u9ad8\u7684\u6bd4\u4f8b\uff0c\u4eba\u5011\u6703\u76f4\u89ba\u7684\u300c\u589e\u52a0\u4f86\u5ba2\u4eba\u6578\u300d\uff0c\u53ea\u8981\u52a0\u78bc\u4ed8\u8cbb\u5ee3\u544a\u5373\u53ef\uff0c\u56e0\u6b64\u9019\u7a2e\u65b9\u6cd5\u4e5f\u88ab\u7a31\u70ba\u300c\u7528\u9322\u7838\u51fa\u4f86\u7684\u696d\u7e3e\u300d\u3002\u7136\u800c\uff0c\u6709\u7d93\u9a57\u7684\u8001\u624b\u90fd\u77e5\u9053\uff0c\u8f49\u63db\u7387\u4e0d\u662f\u4e00\u500b\u6046\u5b9a\u503c\uff0c\u5e38\u6709\u300c\u908a\u969b\u6548\u7528\u905e\u6e1b\u3001\u908a\u969b\u6210\u672c\u589e\u52a0\u300d\u7684\u73fe\u8c61\uff0c\u4e5f\u5c31\u662f\u5ee3\u544a\u8cbb\u7528\u6295\u8d8a\u591a\uff0c\u53cd\u800c\u8d8a\u6c92\u6709\u6548\u7387\uff08\u5982\uff1a\u8f49\u63db\u7387\u5f9e1%\u964d\u70ba0.7%\uff09\uff0c\u4ea6\u6216\u662f\u767c\u73fe\u7e31\u7136\u628a\u4f86\u5ba2\u4eba\u6578\u62c9\u4e86\u8d77\u4f86\uff0c\u4ed6\u5011\u537b\u5c0d\u4f60\u7684\u5546\u54c1\u4e00\u9ede\u90fd\u4e0d\u611f\u8208\u8da3\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E3%80%8C%E5%AE%A2%E5%96%AE%E5%83%B9%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E6%8B%89%E9%AB%98%E6%B6%88%E8%B2%BB\"><\/span><b>\u5f9e\u300c\u5ba2\u55ae\u50f9\u300d\u4e0b\u624b\uff0c\u62c9\u9ad8\u6d88\u8cbb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e5f\u6703\u6709\u4eba\u8a8d\u70ba\uff0c\u53ef\u4ee5\u900f\u904e\u300c\u63d0\u9ad8\u5546\u54c1\u55ae\u50f9\u300d\u6216\u300c\u900f\u904e\u512a\u60e0\u52a0\u8cfc\u300d\u62c9\u9ad8\u6d88\u8cbb\u91d1\u984d\uff0c\u8b93\u5e73\u5747\u5ba2\u55ae\u50f9\u4e0a\u5347\u3002\u7136\u800c\uff0c\u524d\u8005\u53ef\u80fd\u8b93\u4f60\u5728\u6bd4\u50f9\u4e0a\u5403\u8667\uff0c<\/span><span style=\"font-weight: 400;\">\u5f8c\u8005\u5247\u8003\u9a57\u5546\u54c1\u63a8\u85a6\u7cbe\u4e0d\u7cbe\u6e96\uff0c\u52a0\u8cfc\u5546\u54c1\u662f\u5426\u70ba\u9867\u5ba2\u60f3\u8981\u7684<\/span><span style=\"font-weight: 400;\">\uff0c\u5c0e\u81f4\u8cfc\u7269\u8eca\u53d6\u6d88\u7387\u63d0\u9ad8\uff0c\u8f49\u63db\u7387\u4e0d\u5347\u53cd\u964d\uff0c\u9664\u975e\u4f60\u7684\u5546\u54c1\u5177\u6709\u512a\u52e2\u6216\u662f\u5225\u4eba\u5bb6\u627e\u4e0d\u5230\uff0c\u5426\u5247\u4e26\u4e0d\u5efa\u8b70\u8f15\u6613\u5728\u50f9\u683c\u4e0a\u505a\u8abf\u6574\uff0c\u4e5f\u4e0d\u8981\u7528\u8f15\u6613\u6253\u4e82\u5ba2\u6236\u7684\u8cfc\u8cb7\u6d41\u7a0b\u7bc0\u594f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%BE%9E%E3%80%8C%E8%BD%89%E6%8F%9B%E7%8E%87%E3%80%8D%E4%B8%8B%E6%89%8B%EF%BC%8C%E6%8F%90%E9%AB%98%E6%95%88%E8%83%BD\"><\/span><b>\u5f9e\u300c\u8f49\u63db\u7387\u300d\u4e0b\u624b\uff0c\u63d0\u9ad8\u6548\u80fd<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u4e5f\u662f\u6700\u5efa\u8b70\u7684\u65b9\u5f0f\uff0c\u539f\u56e0\u6709\u4e8c\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7b2c\u4e00\uff0c\u6578\u5b78\u4e0a\u7684\u6548\u7387\u2500\u2500\u82e5\u8f49\u63db\u7387\u63d0\u5347\u52302%\uff0c\u4f86\u5ba2\u6578\u589e\u52a0\u6216\u7dad\u6301\uff0c\u90fd\u80fd\u63d0\u5347\u71df\u6536\uff1b<\/span><\/li>\n<li>\u7b2c\u4e8c\uff0c\u5f9e\u8f49\u63db\u7387\u4ee5\u7d42\u70ba\u59cb\u2500\u2500\u4ee5\u6b64\u70ba\u76ee\u6a19\uff0c\u6703\u4fc3\u4f7f\u884c\u92b7\u4eba\u54e1\u627e\u5230\u300c\u6709\u6548\u300d\u7684\u4f86\u5ba2\u6578\uff0c\u800c\u4e0d\u662f\u300c\u50c5\u300d\u589e\u52a0\u4f86\u5ba2\u6578\u537b\u4e0d\u9867\u53ca\u54c1\u8cea\uff08\u4fd7\u7a31\u6d41\u91cf\u5f88\u6c34\uff09\u3002\u540c\u7406\uff0c\u9019\u4e5f\u6703\u8b93\u884c\u92b7\u4eba\u54e1\u5728\u63d0\u5347\u5ba2\u55ae\u50f9\u7684\u7b56\u7565\u4e0a\uff0c\u627e\u5230\u9069\u5408\u7684\u50f9\u683c\u7b56\u7565\u8207\u52a0\u8cfc\u512a\u60e0\u7d44\u5408\u3002<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u8a0e\u8ad6\u5177\u9ad4\u4f5c\u6cd5\u524d\uff0c\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u8207\u5ee3\u544a\u6295\u624b\u5011\u53ef\u4ee5\u5148\u5f9eGA \uff08Google Analytics\uff09\u4e2d\uff0c\u627e\u51fa\u6709\u95dc\u300c\u8f49\u63db\u7387\u300d\u7684\u86db\u7d72\u99ac\u8de1\uff0c\u624d\u80fd\u6709\u5177\u9ad4\u65b9\u5411\uff0c\u53d6\u5f97\u300c\u5982\u4f55\u9078\u64c7\u63d0\u5347\u65b9\u6cd5\u300d\u7684\u6709\u7528\u8cc7\u8a0a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BE%9EGA%EF%BC%88Google_Analytics%EF%BC%89%E4%B8%AD%E6%AA%A2%E6%9F%A5_%E4%BD%A0%E7%9A%84%E9%9B%BB%E5%95%86%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span><b>\u5f9eGA\uff08Google Analytics\uff09\u4e2d\u6aa2\u67e5 \u4f60\u7684\u96fb\u5546\u8f49\u63db\u7387<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u82e5\u6253\u7b97\u5f9e\u300c\u8f49\u63db\u7387\u300d\u9032\u884c\u512a\u5316\uff0c\u9664\u4e86\u6aa2\u67e5\u73fe\u884c\u300c\u96fb\u5546\u8f49\u63db\u7387\u300d\u4e4b\u5916\uff0c\u4e5f\u5fc5\u9808\u601d\u8003\u56db\u4ef6\u5f71\u97ff\u8f49\u63db\u7387\u7684\u4e8b\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u6211\u8a72\u628a\u5546\u54c1\u63a8\u7d66\u8ab0\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u6211\u7684\u5ba2\u6236\u5f9e\u54ea\u88e1\u4f86\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u5c0d\u7db2\u7ad9\u662f\u5426\u6709\u8208\u8da3\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u5728\u7db2\u7ad9\u4e2d\u901b\u4e86\u591a\u4e45\uff1f\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u300c\u96fb\u5546\u8f49\u63db\u7387\u300d\u4f86\u8aaa\uff0c\u53ef\u4ee5\u4f7f\u7528GA\uff08Google Analytics\uff09\u4e2d\u7684\u300c<\/span><a href=\"https:\/\/blog.shopline.tw\/google-analytics-advance-ecommerce-feature\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u4f86\u770b\u5230\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\uff08GA\u986f\u793a\u540d\u7a31\uff09\uff0c\u4e5f\u80fd\u770b\u5230\u8207\u5176\u76f8\u95dc\u7684\u300c\u5e73\u5747\u8a02\u55ae\u3001\u4ea4\u6613\u6b21\u6578\u3001\u6536\u76ca\u300d\u7b49\u6578\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e5f\u80fd\u5f9e\u300c\u5ba2\u6236\u958b\u767c\u300d\u7684\u300c\u7e3d\u89bd\u300d\u529f\u80fd\uff0c\u5c31\u6703\u770b\u5230\u6709\u95dc<\/span><a href=\"https:\/\/blog.omnichat.ai\/2020\/07\/how-to-optimize-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u8f49\u63db\u7387\u7684\u8cc7\u8a0a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u518d\u9032\u5230\u300c\u76ee\u6a19\u5c0d\u8c61\u300d\u7684\u300c\u884c\u70ba\u300d\uff0c\u5728\u53f3\u4e0a\u908a\u7684\u300c\u8f49\u63db\u300d\u4e0b\u62c9\u9078\u55ae\u4e2d\u9078\u64c7\u96fb\u5b50\u5546\u52d9\uff0c\u5c31\u6703\u770b\u5230\u5404\u7ba1\u9053\u4f86\u6e90\u7684\u96fb\u5b50\u5546\u52d9\u8f49\u63db\u7387\uff08GA\u986f\u793a\u540d\u7a31\uff09<\/span><span style=\"font-weight: 400;\">\u6216\u662f\u5229\u7528GA \uff08Google Analytics\uff09\u4e2d\u7684\u57fa\u790e\u529f\u80fd\uff0c\u89c0\u5bdf\u300c\u7db2\u9801\u700f\u89bd\u91cf\u3001\u4e0d\u91cd\u8907\u8a2a\u5ba2\u3001\u4f86\u6e90\/\u5a92\u4ecb\u3001\u5de5\u4f5c\u968e\u6bb5\u3001\u7db2\u9801\u505c\u7559\u7387\u300d\u4f86\u505a\u70ba\u5f8c\u7e8c\u512a\u5316\u65b9\u5411\u7684\u5224\u65b7\u4f9d\u64da\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87%E3%80%8C%E9%9B%BB%E5%95%86%E8%BD%89%E6%8F%9B%E7%8E%87%E3%80%8D%EF%BC%8C%E5%BE%9E%E5%AE%A2%E6%88%B6%E8%88%87%E5%95%86%E5%93%81%E7%9A%84%E5%9B%9B%E5%80%8B%E9%97%9C%E4%BF%82%E9%96%8B%E5%A7%8B\"><\/span><b>\u63d0\u5347\u300c\u96fb\u5546\u8f49\u63db\u7387\u300d\uff0c\u5f9e\u5ba2\u6236\u8207\u5546\u54c1\u7684\u56db\u500b\u95dc\u4fc2\u958b\u59cb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\uff0c\u5f9e\u300c\u8f49\u63db\u7387\u300d\u4e0b\u624b\uff0c\u5f9e\u672c\u8cea\u4f86\u8aaa\u4e3b\u8981\u662f\u8003\u616e\u300c\u5ba2\u6236\u8207\u5546\u54c1\u300d\u4e4b\u9593\u7684\u56db\u7a2e\u95dc\u4fc2\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u300c\u627e\u51fa\u5c0d\u5546\u54c1\u611f\u8208\u8da3\u7684\u5ba2\u6236\u300d<\/span><\/li>\n<li>\u300c\u628a\u5546\u54c1\u63d0\u4f9b\u7d66\u9069\u5408\u7684\u5ba2\u6236\u300d<\/li>\n<li>\u300c\u5ba2\u6236\u5c0d\u5546\u54c1\u7684\u611f\u89ba\u8207\u4fe1\u4efb\u300d<\/li>\n<li>\u300c\u5ba2\u6236\u5c0d\u5546\u54c1\u7db2\u7ad9\u4f7f\u7528\u9ad4\u9a57\u300d<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9019\u4e5f\u5206\u5225\u5c0d\u61c9\u4e86\u56db\u500b\u63d0\u5347\u300c\u96fb\u5546\u8f49\u63db\u7387\u300d\u7684\u65b9\u6cd5\uff0c\u4f9d\u5e8f\u5206\u5225\u662f\uff1a\u884c\u92b7\u81ea\u52d5\u5316\u3001\u500b\u4eba\u5316\u63a8\u85a6\u3001\u5167\u5bb9\u7d93\u71df\u3001\u512a\u5316\u7db2\u7ad9\u4ecb\u9762\u8207\u6d41\u7a0b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E8%87%AA%E5%8B%95%E5%8C%96\"><\/span><b>\u884c\u92b7\u81ea\u52d5\u5316<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MA, Marketing Automation\uff0c\u662f\u6307\u900f\u904e\u8edf\u9ad4\u5de5\u5177\u5e73\u53f0\uff0c\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u8655\u7406\u884c\u92b7\u4e0a\u7684\u7d93\u5e38\u6027\u8207\u91cd\u8907\u6027\u4e8b\u52d9\uff0c\u4ee5\u540c\u6642\u7ba1\u7406\u8207\u57f7\u884c\u591a\u7ba1\u9053\u3001\u591a\u9805\u5c08\u6848\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u4e26\u8ffd\u8e64\u76f8\u95dc\u6210\u6548\u3002\u7bc0\u7701\u884c\u92b7\u8655\u7406\u6642\u9593\u3001\u6210\u672c\uff0c\u4e26\u63d0\u5347\u884c\u92b7\u6548\u76ca\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4e5f\u80fd\u70ba\u884c\u92b7\u4eba\u54e1\u627e\u51fa\u5546\u54c1\u7684\u76ee\u6a19\u65cf\u7fa4\uff0c\u5c07\u5ee3\u544a\u5167\u5bb9\u63a8\u64ad\u81f3\u591a\u500b\u793e\u7fa4\u5e73\u53f0\u3001\u6216\u5bc4\u9001\u96fb\u5b50\u5831\u3001\u6574\u5408\u591a\u7ba1\u9053\u884c\u92b7\u7d20\u6750\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u884c\u92b7\u81ea\u52d5\u5316\u7684\u91cd\u9ede\u4e4b\u4e00\uff0c\u662f\u80fd\u5920\u805a\u6b5b\u6bcf\u6b21\u884c\u92b7\u6d3b\u52d5\u7522\u751f\u7684\u300c\u6578\u64da\u300d\uff0c\u5982\uff1a\u71df\u6536\u91d1\u984d\u3001\u6d88\u8cbb\u884c\u70ba\u3001\u6703\u54e1\u8cc7\u6599\u3001\u65cf\u7fa4\u7279\u5fb5\u3001\u4ea4\u6613\u7d00\u9304\u3001\u5ee3\u544a\u6210\u6548\u3001\u5546\u54c1\u559c\u597d\u3001\u7d20\u6750\u5c0d\u8c61\u7b49\u3002\u9019\u90fd\u52a9\u65bc\u5728\u96fb\u5546\u8f49\u63db\u7387\u7684\u512a\u5316\uff0c\u70ba\u5546\u54c1\u627e\u5230\u6709\u8208\u8da3\u7684\u5ba2\u6236\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-automation-tw\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u884c\u92b7\u81ea\u52d5\u5316 (Marketing Automation)\uff1f\u5e38\u898b\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u5165\u9580\u4ecb\u7d39<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_%E5%80%8B%E4%BA%BA%E5%8C%96%E6%8E%A8%E8%96%A6\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>\u500b\u4eba\u5316\u63a8\u85a6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u884c\u92b7\u81ea\u52d5\u5316\u4e2d\uff0c\u5176\u5be6\u4e5f\u5305\u542b\u500b\u4eba\u5316\u63a8\u85a6\u5de5\u5177\uff0c\u500b\u4eba\u5316\u63a8\u85a6\u53ef\u4ee5\u662f\u300c\u4ee5\u4f7f\u7528\u8005\u70ba\u4e2d\u5fc3\u63a8\u85a6\u300d\u4e5f\u53ef\u4ee5\u662f\u300c\u4ee5\u5546\u54c1\u70ba\u4e2d\u5fc3\u63a8\u85a6\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u8005\uff0c\u6839\u64da\u4f7f\u7528\u8005\u7684\u700f\u89bd\u884c\u70ba\u3001\u8cfc\u8cb7\u7fd2\u6163\uff0c\u5411\u4f7f\u7528\u8005\u63a8\u85a6\u5176\u53ef\u80fd\u6703\u611f\u8208\u8da3\u7684\u5167\u5bb9\u3001\u5ee3\u544a\u3001\u5546\u54c1\u3001\u512a\u60e0\u8cc7\u8a0a\uff1b\u5f8c\u8005\uff0c\u5247\u662f\u4ee5\u5546\u54c1\u9032\u884c\u95dc\u806f\uff0c\u5982\u5e38\u898b\u7684\u770b\u4e86\u9019\u672c\u66f8\u7684\u4eba\uff0c\u540c\u6642\u4e5f\u770b\u4e86\u4ec0\u9ebc\u66f8\uff0c\u8cb7\u4e86\u54ea\u6a23\u7684\u5546\u54c1\u3002\u5c0d\u65bc\u96fb\u5546\u4f86\u8aaa\uff0c\u5c31\u662f\u60f3\u5c0d\u7684\u4eba\u63a8\u9001\u5c0d\u7684\u5546\u54c1\uff0c\u6216\u628a\u5c0d\u7684\u5546\u54c1\uff0c\u9001\u5230\u5c0d\u7684\u4eba\u624b\u4e0a\uff0c\u4f7f\u4e0b\u55ae\u4ea4\u8b70\u7684\u53ef\u80fd\u6027\u63d0\u5347\uff0c\u9032\u800c\u63d0\u5347\u8f49\u5316\u7387\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-ecommerce-nununi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AI\u5982\u4f55\u5728\u96fb\u5546\u4e2d\u9032\u884c\u500b\u4eba\u5316\u5546\u54c1\u63a8\u85a6\u4e4b\u61c9\u7528<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E7%B6%93%E7%87%9F\"><\/span><b>\u5167\u5bb9\u7d93\u71df<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u54c1\u724c\u529b\u4e4b\u5916\uff0c\u5f71\u97ff\u4f7f\u7528\u8005\u4fe1\u8cf4\u8207\u8a8d\u77e5\u7684\u5c31\u662f\u300c\u5167\u5bb9\u300d\uff0c\u512a\u8cea\u7684\u5167\u5bb9\u53ef\u4ee5\u6c7a\u5b9a\u4f7f\u7528\u8005\u770b\u5230\u5f8c\u7684\u8aaa\u670d\u529b\u3001\u9032\u4e00\u6b65\u4e86\u89e3\u7684\u8208\u8da3\u3001\u4e4b\u5f8c\u7684\u8cfc\u8cb7\u610f\u9858\uff1b\u4e5f\u6c7a\u5b9a\u4e86\u662f\u5426\u6703\u5f15\u767c\u6ce8\u610f\u3001\u8f49\u5206\u4eab\uff0c\u642d\u914dFB\/IG\u7684\u5ee3\u544a\u63a8\u64ad\uff0c\u8b93\u770b\u591a\u4eba\u770b\u898b\uff0c\u589e\u52a0\u9020\u8a2a\u6d41\u91cf\uff0c\u751a\u81f3\u6210\u70baFB\u4e0a\u7684\u7c89\u7d72\u8207\u54c1\u724c\u652f\u6301\u8005\u3002\u642d\u914dSEO\u95dc\u9375\u5b57\u7684\u7f6e\u5165\uff0c\u66f4\u6c7a\u5b9a\u4e86Google\u641c\u5c0b\u4e0a\u7684\u6392\u540d\uff0c\u6c7a\u5b9a\u4f60\u7684\u5546\u54c1\u8cc7\u8a0a\u662f\u5426\u6bd4\u7af6\u54c1\u65e9\u4e00\u6b65\u88ab\u641c\u5c0b\u8005\u627e\u5230\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/content-marketing-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO\u7d50\u5408\u5167\u5bb9\u884c\u92b7\u7b56\u7565\uff0c\u8b93\u66f4\u591a\u6f5b\u5728\u9867\u5ba2\u770b\u898b\u4f60\u3001\u63d0\u5347\u7db2\u7ad9\u6d41\u91cf\u8207\u71df\u6536\uff09<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%84%AA%E5%8C%96%E7%B6%B2%E7%AB%99%E4%BB%8B%E9%9D%A2%E8%88%87%E6%B5%81%E7%A8%8B\"><\/span><b>\u512a\u5316\u7db2\u7ad9\u4ecb\u9762\u8207\u6d41\u7a0b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u5be6\u9ad4\u7dda\u4e0b\u4f86\u8aaa\uff0c\u5c31\u662f\u5834\u57df\u52d5\u7dda\u3001\u74b0\u5883\u8a2d\u8a08\uff1b\u800c\u5728\u96fb\u5546\u4e2d\uff0c\u5c31\u662f\u7db2\u7ad9\u7684 UX \u8207 UI \u505a\u5f97\u597d\u4e0d\u597d\uff0c\u4e26\u4e14\u9700\u8981\u4f9d\u7167\u4e0d\u540c\u7684\u88dd\u7f6e\u505a\u5340\u5206\uff08\u684c\u6a5f\u3001\u624b\u6a5f\u3001\u5e73\u677f\uff09\uff0c\u6211\u5011\u53ef\u4ee5\u5229\u7528 A\/B testing \u4f86\u505a\u70ba\u4f9d\u64da\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u6d88\u8cbb\u8005\u662f\u5426\u6703\u5728\u9020\u8a2a\u7db2\u7ad9\u7684\u904e\u7a0b\u4e2d\u8df3\u51fa\uff1f\u9664\u4e86\u5f9eGA\u4e0a\u627e\u6578\u64da\u4f86\u9ad4\u6aa2\u5916\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u5f9e AISA \u8def\u5f91\u4e2d\u4f86\u6aa2\u8996\u7db2\u7ad9\u4ecb\u9762\u8207\u6d41\u7a0b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\uff1a\u5a92\u9ad4\u5831\u5c0e\u5f15\u767c\u4e86\u4f7f\u7528\u8005\u6ce8\u610f\uff08attention\uff09\u3001\u5f8c\u7e8c\u4f60\u6240\u6295\u653e\u7684FB\u512a\u60e0\u5ee3\u544a\u4ee4\u5176\u7522\u751f\u8208\u8da3\uff08interest\uff09\uff0c\u7576\u9032\u4e00\u6b65\u641c\u5c0b\uff08Search\uff09\u5165\u7ad9\u5f8c\uff0c\u6211\u5011\u6703\u671f\u5f85\u4f7f\u7528\u8005\u80fd\u5feb\u901f\u627e\u5230\u5c0d\u61c9\u7684\u5546\u54c1\u8cc7\u8a0a\uff0c\u4e26\u4e14\u900f\u904e\u5167\u5bb9\u6587\u6848\u8207\u884c\u52d5\u547c\u7c72Call To Action\u4e0b\uff0c\u5982\uff1a\u9650\u6642\u9650\u91cf\u7684\u512a\u60e0\u8a0a\u606f\uff0c\u5c55\u958b\u884c\u52d5\uff08action\uff09\u9032\u884c\u4e0b\u55ae\uff0c\u4ee5\u63d0\u5347\u8f49\u63db\u7387\u3002<\/span><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/rwd-website-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RWD \u97ff\u61c9\u5f0f\u7db2\u7ad9\u8a2d\u8a08\u662f\u4ec0\u9ebc\uff1f\u5c0d SEO \u7684\u597d\u8655\u6709\u54ea\u4e9b\uff1f<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c \u6211\u5011\u5728\u6d41\u7a0b\u4e0a\u53ef\u4ee5\u52a0\u5165\u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\uff0c\u4f86\u589e\u52a0\u552e\u5f8c\u6eff\u610f\u5ea6\uff08Satisfaction\uff09\uff0c\u5373\u6210\u70ba AISAS 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