{"id":30198,"date":"2021-07-06T15:20:32","date_gmt":"2021-07-06T07:20:32","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30198"},"modified":"2025-08-18T09:11:48","modified_gmt":"2025-08-18T01:11:48","slug":"use-martech-to-increase-cvr-revenue-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-martech-to-increase-cvr-revenue-for-ecommerce\/","title":{"rendered":"\u54c1\u724c\u96fb\u5546\u5982\u4f55\u5584\u75287\u5927\u96f6\u552e\u79d1\u6280\uff0c\u63d0\u5347\u8f49\u63db\u7387\u589e\u52a0\u71df\u6536"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/use-martech-to-increase-cvr-revenue-for-ecommerce\/#%E9%81%8B%E7%94%A8%E9%9B%B6%E5%94%AE%E7%A7%91%E6%8A%80%E6%8F%90%E5%8D%87%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97%EF%BC%8C%E6%88%90%E7%82%BA%E6%9C%AA%E4%BE%86%E5%B8%82%E5%A0%B4%E7%9A%84%E6%9C%80%E5%A4%A7%E8%B4%8F%E5%AE%B6\" >\u904b\u7528\u96f6\u552e\u79d1\u6280\u63d0\u5347\u6d88\u8cbb\u8005\u9ad4\u9a57\uff0c\u6210\u70ba\u672a\u4f86\u5e02\u5834\u7684\u6700\u5927\u8d0f\u5bb6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%96%AB%E6%83%85%E8%A1%9D%E6%93%8A%E4%B8%8B%EF%BC%8C%E5%93%81%E7%89%8C%E5%A6%82%E4%BD%95%E9%80%8F%E9%81%8E%E9%9B%B6%E5%94%AE%E7%A7%91%E6%8A%80%E5%A2%9E%E5%8A%A0%E7%87%9F%E6%94%B6\"><\/span>\u75ab\u60c5\u885d\u64ca\u4e0b\uff0c\u54c1\u724c\u5982\u4f55\u900f\u904e\u96f6\u552e\u79d1\u6280\u589e\u52a0\u71df\u6536<span 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u96f6\u552e\u696d\u8005\u61c9\u591a\u4f7f\u7528\u591a\u5143\u5316\u884c\u52d5\u652f\u4ed8\uff0c\u8b93\u9867\u5ba2\u53ef\u4ee5\u76f4\u63a5\u6383\u63cf\u61c9\u7528\u7a0b\u5f0f\u7684QRCODE\uff0c\u6216\u662fNFC\u611f\u61c9\u5f62\u5f0f\uff0c\u5c31\u80fd\u5b8c\u6210\u7d50\u5e33\uff0c\u800c\u4e0d\u9700\u8981\u900f\u904e\u6392\u968a\uff0c\u518d\u7531\u5e97\u54e1\u4e00\u4e00\u7d50\u5e33\u65b9\u5f0f\u5b8c\u6210\u4ed8\u6b3e\u52d5\u4f5c\u3002\u75ab\u60c5\u671f\u9593\uff0c\u5404\u65b9\u90fd\u547c\u7c72\u8981\u6e1b\u5c11\u4eba\u8207\u4eba\u4e4b\u9593\u7684\u63a5\u89f8\u3001\u4fdd\u6301\u793e\u4ea4\u8ddd\u96e2\uff0c\u900f\u904e\u884c\u52d5\u652f\u4ed8\u65b9\u5f0f\uff0c\u53ef\u4ee5\u8b93\u5e97\u5bb6\u8207\u5ba2\u4eba\u4e4b\u9593\u6e1b\u5c11\u63a5\u89f8\u6a5f\u6703\uff0c\u4e26\u964d\u4f4e\u611f\u67d3\u98a8\u96aa\u3002\u6d88\u8cbb\u8005\u4e5f\u53ef\u4ee5\u900f\u904e\u5728\u7dda\u4e0a\u8cfc\u8cb7\uff0c\u4e26\u65bc\u5be6\u9ad4\u5e97\u9762\u53d6\u8ca8\u4e4b\u65b9\u5f0f\u4f86\u5b8c\u6210\u8cfc\u7269\u3002<\/p>\n<p>\u53f0\u7063\u8fd1\u5e7e\u5e74\u884c\u52d5\u652f\u4ed8\u666e\u53ca\u7387\u6301\u7e8c\u6210\u9577\uff0c\u4ee5\u91d1\u7ba1\u6703\u7d71\u8a08\u4e4b\u6578\u64da\uff0c\u53f0\u7063\u7684\u884c\u52d5\u652f\u4ed8\u4f7f\u7528\u4eba\u6578\u5df2\u7d93\u7a81\u7834 1,000 \u842c\u5927\u95dc\uff0c\u5c07\u8fd1\u4e00\u534a\u7684\u53f0\u7063\u6c11\u773e\u90fd\u6709\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\u4e4b\u7d93\u9a57\u3002\u800c\u884c\u52d5\u652f\u4ed8\u5206\u70ba\u611f\u61c9\u8207\u6383\u78bc\u5169\u7a2e\u5f62\u5f0f\uff0c\u76ee\u524d\u4ecd\u7136\u591a\u662f\u4ee5\u6383\u78bc\u4f54\u591a\u6578\u3002<\/p>\n<p>\u884c\u52d5\u652f\u4ed8\u9664\u4e86\u61c9\u7528\u65bc\u5be6\u9ad4\u5546\u5bb6\u4ee5\u5916\uff0c\u4e5f\u53ef\u61c9\u7528\u65bc\u96fb\u5546\u3002\u5728\u904e\u53bb\uff0c\u6d88\u8cbb\u8005\u900f\u904e\u96fb\u5546\u8cfc\u7269\uff0c\u4ed8\u6b3e\u65b9\u5f0f\u50c5\u80fd\u4f7f\u7528\u73fe\u91d1\u8ca8\u5230\u4ed8\u6b3e\uff0c\u6216\u8005\u7dda\u4e0a\u4fe1\u7528\u5361\u652f\u4ed8\u65b9\u5f0f\u3002\u4f46\u5728\u96fb\u5546\u82e5\u80fd\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\uff0c\u4f8b\u5982LINE Pay\u3001Apple Pay\u7b49\u65b9\u5f0f\uff0c\u6d88\u8cbb\u8005\u53ea\u8981\u5728\u884c\u52d5\u652f\u4ed8\u7cfb\u7d71\u7d81\u5b9a\u4fe1\u7528\u5361\uff0c\u5373\u53ef\u76f4\u63a5\u6383\u63cfQRCODE\u5b8c\u6210\u4ed8\u6b3e\u52d5\u4f5c\u3002\u8a31\u591a\u96fb\u5546\u70ba\u9f13\u52f5\u6d88\u8cbb\u8005\u591a\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\u65b9\u5f0f\uff0c\u4e5f\u6703\u8207\u591a\u5bb6\u884c\u52d5\u652f\u4ed8\u7cfb\u7d71\u5408\u4f5c\uff0c\u63a8\u51fa\u56de\u994b\u7b49\u512a\u60e0\u6d3b\u52d5\uff0c\u63d0\u9ad8\u6d88\u8cbb\u8005\u4f7f\u7528\u4e4b\u610f\u9858\u3002\u6d88\u8cbb\u8005\u53ef\u5237\u81c9\u6216\u6307\u7d0b\u8f15\u9b06\u5b8c\u6210\u4ea4\u6613\uff0c\u4e0d\u7528\u5728\u6bcf\u6b21\u4ed8\u6b3e\u6642\u638f\u51fa\u4fe1\u7528\u5361\uff0c\u8f38\u5165\u5361\u865f\u5404\u7a2e\u8cc7\u8a0a\u624d\u80fd\u5b8c\u6210\u7d50\u5e33\u52d5\u4f5c\u3002\u53ea\u8981\u900f\u904e\u7d81\u5b9a\u884c\u52d5\u652f\u4ed8\uff0c\u5728\u5bb6\u53ef\u4ee5\u66f4\u8f15\u9b06\u5728\u96fb\u5546\u8cfc\u7269\uff0c\u4e26\u4eab\u6709\u884c\u52d5\u652f\u4ed8\u4e4b\u73fe\u91d1\u6216\u9ede\u6578\u56de\u994b\uff0c\u8b93\u6d88\u8cbb\u8005\u63d0\u9ad8\u7dda\u4e0a\u6d88\u8cbb\u7684\u610f\u9858\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BA%8C%E3%80%81Grocery_Delivery_%E9%85%8D%E9%80%81%E6%9C%8D%E5%8B%99\"><\/span>\u4e8c\u3001Grocery Delivery \u914d\u9001\u670d\u52d9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u53f0\u7063\u65bc\u5e74\u4e2d\u75ab\u60c5\u7206\u767c\u5f8c\uff0c\u9664\u4e86\u7269\u6d41\u9700\u6c42\u5927\u5927\u589e\u52a0\u4ee5\u5916\uff0c\u7dda\u4e0a\u7684\u98df\u54c1\u96dc\u8ca8\u8a02\u8cfc\uff0c\u4ee5\u53ca\u751f\u9bae\u98df\u54c1\u662f\u5426\u80fd\u5728\u98df\u54c1\u5c1a\u5728\u4fdd\u9bae\u671f\u6642\u5c31\u6e96\u6642\u914d\u9001\u81f3\u8a02\u8cfc\u4eba\u7684\u624b\u4e2d\uff0c\u6210\u4e86\u7269\u6d41\u914d\u9001\u7cfb\u7d71\u4e00\u5927\u56b4\u5cfb\u8003\u9a57\u3002<\/p>\n<p>\u64da\u7d71\u8a08\uff0c\u56e0\u61c9\u672c\u571f\u75ab\u60c5\u5ef6\u71d2\uff0c\u7269\u6d41\u8a02\u55ae\u898f\u6a21\u81f3\u5c11 20 \u5104\u5143\uff0c\u71df\u6536\u6bd4\u91cd\u5c07\u5f9e\u53bb\u5e74 17-18%\uff0c\u63d0\u5347\u81f3 25-30%\u3002\u7269\u6d41\u9700\u6c42\u5927\u5e45\u63d0\u5347\u5f8c\uff0c\u80fd\u5426\u5728\u77ed\u6642\u9593\u5167\u8ca0\u8377\u5927\u91cf\u6e67\u5165\u7684\u8a02\u55ae\u91cf\u6210\u4e86\u7269\u6d41\u5ee0\u5546\u7684\u8ab2\u984c\u3002\u53f0\u7063\u5df2\u6709\u90e8\u5206\u7269\u6d41\u696d\u8005\u70ba\u4e86\u6d88\u5316\u73fe\u6709\u7684\u914d\u9001\u9700\u6c42\uff0c\u5df2\u66ab\u505c\u96d9\u5317\u4f4e\u6eab\u5305\u88f9\u5b85\u914d\u670d\u52d9\u3002\u7269\u6d41\u4e2d\u5fc3\u4ee5\u53ca\u914d\u9001\u8eca\u968a\u3001\u4eba\u529b\u7684\u8abf\u5ea6\uff0c\u90fd\u9700\u8981\u6295\u5165\u66f4\u591a\u7684\u8cc7\u91d1\u4e26\u6709\u4e00\u5b9a\u7684\u98a8\u96aa\u627f\u64d4\u80fd\u529b\uff0c\u624d\u80fd\u5920\u5728\u7269\u6d41\u9700\u6c42\u63d0\u5347\u7684\u540c\u6642\uff0c\u4e5f\u80fd\u5920\u8ca0\u8377\u8db3\u5920\u7684\u8a02\u55ae\u91cf\u3002<\/p>\n<p>\u900f\u904e\u672a\u4f86\u6d41\u901a\u7814\u7a76\u6240\u65bc\u8fd1\u671f\u767c\u4f48\u7684<a href=\"https:\/\/www.mirai.com.tw\/2021-taiwan-ec-logistics-industry-map-analysis\/\">2021\u96fb\u5546\u7522\u696d\u5730\u5716<\/a>\u7576\u4e2d\u53ef\u4ee5\u5f97\u77e5<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-30201 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-%E5%8F%B0%E7%81%A3%E3%80%8C%E9%9B%BB%E5%95%86%E7%89%A9%E6%B5%81%E3%80%8D%E7%94%A2%E6%A5%AD%E5%9C%B0%E5%9C%96-1536x859-1-1000x559.png\" alt=\"2021b\u53f0\u7063\u96fb\u5546\u7269\u6d41\u7522\u696d\u5730\u5716\" width=\"1000\" height=\"559\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-%E5%8F%B0%E7%81%A3%E3%80%8C%E9%9B%BB%E5%95%86%E7%89%A9%E6%B5%81%E3%80%8D%E7%94%A2%E6%A5%AD%E5%9C%B0%E5%9C%96-1536x859-1-1000x559.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-%E5%8F%B0%E7%81%A3%E3%80%8C%E9%9B%BB%E5%95%86%E7%89%A9%E6%B5%81%E3%80%8D%E7%94%A2%E6%A5%AD%E5%9C%B0%E5%9C%96-1536x859-1-536x300.png 536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-%E5%8F%B0%E7%81%A3%E3%80%8C%E9%9B%BB%E5%95%86%E7%89%A9%E6%B5%81%E3%80%8D%E7%94%A2%E6%A5%AD%E5%9C%B0%E5%9C%96-1536x859-1-768x430.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-%E5%8F%B0%E7%81%A3%E3%80%8C%E9%9B%BB%E5%95%86%E7%89%A9%E6%B5%81%E3%80%8D%E7%94%A2%E6%A5%AD%E5%9C%B0%E5%9C%96-1536x859-1.png 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\">\uff08\u5716\u7247\u4f86\u6e90\uff1a\u672a\u4f86\u6d41\u901a\uff09<\/p>\n<p>\u96fb\u5b50\u5546\u52d9\u7522\u696d\u5df2\u6210\u529f\u53f0\u7063\u96f6\u552e\u696d\u7576\u4e2d\u7b2c\u4e8c\u5927\u5546\u696d\u7248\u5716\u3002\u5404\u5bb6\u96f6\u552e\u696d\u8005\u9664\u4e86\u8981\u5c07\u6d88\u8cbb\u8005\u7fd2\u6163\u7684\u7dda\u4e0b\u6d88\u8cbb\u884c\u70ba\uff0c\u8f49\u63db\u81f3\u7dda\u4e0a\u6e20\u9053\u4ee5\u5916\uff0c\u4e5f\u5fc5\u9808\u8981\u6709\u826f\u597d\u7684\u7269\u6d41\u914d\u9001\u670d\u52d9\uff0c\u4ee5\u53ca\u7269\u6d41\u66ff\u4ee3\u65b9\u6848\uff0c\u624d\u80fd\u4f7f\u5f97\u96f6\u552e\u696d\u8005\u5728\u9019\u6ce2\u75ab\u60c5\u7576\u4e2d\uff0c\u63d0\u4f9b\u7d66\u6c11\u773e\u66f4\u826f\u597d\u7684\u914d\u9001\u9700\u6c42\uff0c\u5c07\u7522\u54c1\u5728\u9810\u5b9a\u62b5\u9054\u6642\u9593\u5167\u9001\u81f3\u6d88\u8cbb\u8005\u624b\u4e2d\uff0c\u63d0\u5347\u6d88\u8cbb\u8005\u7684\u9ecf\u8457\u5ea6\u3002<\/p>\n<p>\u70ba\u907f\u514d\u6d88\u8cbb\u8005\u8a02\u8cfc\u5546\u54c1\u5f8c\uff0c\u537b\u9700\u8981\u7b49\u5f85\u591a\u6642\u624d\u80fd\u6536\u5230\u8ca8\u54c1\uff0c\u6216\u8005\u539f\u672c\u8a02\u8cfc\u9700\u8981\u51b7\u51cd\/\u51b7\u85cf\u7684\u751f\u9bae\u98df\u54c1\uff0c\u9001\u9054\u6d88\u8cbb\u8005\u624b\u4e0a\uff0c\u5df2\u7d93\u6210\u70ba\u58de\u6389\u4e0d\u80fd\u98df\u7528\u7684\u98df\u7269\uff0c\u5efa\u8b70\u900f\u904e\u4ee5\u4e0b\u5e7e\u7a2e\u65b9\u5f0f\uff0c\u4f86\u7de9\u89e3\u56e0\u61c9\u75ab\u60c5\u671f\u9593\uff0c\u7269\u6d41\u9700\u6c42\u7206\u767c\u7684\u554f\u984c\uff1a<\/p>\n<p><strong>1.\u8a55\u4f30\u76ee\u524d\u7269\u6d41\u6240\u8ca0\u8377\u7684\u8a02\u55ae\u91cf\uff0c\u8abf\u6574\u7522\u54c1\u51fa\u8ca8\u6642\u9593<\/strong><\/p>\n<p>\u5efa\u8b70\u53ef\u8a55\u4f30\u76ee\u524d\u7269\u6d41\u7684\u8a02\u55ae\u91cf\uff0c\u4e26\u9810\u4f30\u5bc4\u9001\u6642\u9593\uff0c\u65bc\u6d88\u8cbb\u8005\u5728\u8cfc\u8cb7\u5546\u54c1\u9801\u9762\u6642\uff0c\u6a19\u8a3b\u7269\u54c1\u9810\u5b9a\u51fa\u8ca8\u6642\u9593\uff0c\u8b93\u6d88\u8cbb\u8005\u4e86\u89e3\u4e0b\u55ae\u5f8c\u5230\u62ff\u5230\u7269\u54c1\u5927\u7d04\u9700\u8981\u7b49\u5f85\u591a\u5c11\u6642\u9593\uff0c\u505a\u597d\u6d88\u8cbb\u8005\u7684\u9810\u671f\u5fc3\u614b\u7ba1\u7406\u3002\u4e5f\u53ef\u8b93\u7269\u6d41\u7cfb\u7d71\u53ef\u4ee5\u66f4\u597d\u7684\u5b89\u6392\u7269\u54c1\u914d\u9001\u6642\u9593\u3002<\/p>\n<p><strong>2.\u9650\u7e2e\u6d88\u8cbb\u8005\u53ef\u4e0b\u55ae\u4e4b\u5546\u54c1<\/strong><\/p>\n<p>\u75ab\u60c5\u671f\u9593\u5927\u591a\u4eba\u90fd\u9078\u64c7\u7dda\u4e0a\u8cfc\u7269\uff0c\u56e0\u6b64\u7269\u6d41\u9700\u6c42\u7206\u767c\u3002\u82e5\u662f\u5728\u7db2\u7ad9\u4e0a\uff0c\u5c31\u9650\u5236\u5546\u54c1\u53ef\u88ab\u4e0b\u55ae\u7684\u6578\u91cf\uff0c\u53ef\u6709\u6548\u6e1b\u5c11\u51fa\u8ca8\u8a02\u55ae\uff0c\u4e26\u7d13\u89e3\u5546\u54c1\u5ef6\u9072\u5230\u8ca8\u4e4b\u554f\u984c\u3002<\/p>\n<p><strong>3.\u5c07\u8a02\u55ae\u5206\u6279\u51fa\u8ca8<\/strong><\/p>\n<p>\u6d88\u8cbb\u8005\u4e00\u7b46\u8a02\u55ae\u53ef\u80fd\u540c\u6642\u5305\u542b\u751f\u9bae\u3001\u6c11\u751f\u7528\u54c1\u3001\u8fa6\u516c\u7528\u54c1\u3001\u5c45\u5bb6\u5065\u8eab\u5668\u6750\u7b49\u7b49\uff0c\u539f\u672c\u901a\u5e38\u9700\u8981\u5c07\u6240\u6709\u7269\u54c1\u4e00\u6b21\u9001\u51fa\u3002\u5728\u75ab\u60c5\u671f\u9593\uff0c\u5efa\u8b70\u53ef\u4ee5\u4f9d\u64da\u5546\u54c1\u7684\u6025\u8feb\u6027\uff0c\u4f8b\u5982\u9632\u75ab\u9700\u6c42\u7528\u54c1\u7684\u6025\u8feb\u6027\u5927\u65bc\u5c45\u5bb6\u5065\u8eab\u5668\u6750\uff0c\u5247\u53ef\u5c07\u8a02\u55ae\u4e2d\u7684\u7269\u54c1\u5206\u6279\u51fa\u8ca8\uff0c\u5148\u5c07\u9632\u75ab\u9700\u6c42\u7528\u54c1\u914d\u9001\u4e4b\u6d88\u8cbb\u8005\u624b\u4e2d\u3002\u907f\u514d\u56e0\u70ba\u9700\u8981\u4e00\u6b21\u5230\u8ca8\uff0c\u800c\u8b93\u6d88\u8cbb\u8005\u7b49\u5f85\u6642\u9593\u592a\u4e45\u3002<\/p>\n<p>\u96f6\u552e\u7522\u696d\u5982\u4f55\u5728\u75ab\u60c5\u4e0b\u505a\u597d\u884c\u92b7\u4f48\u5c40\uff1f\u8acb\u53c3\u8003\uff1a\u75ab\u60c5\u4e0b\u96f6\u552e\u5982\u4f55\u5728\u7dda\u4e0a\u7dda\u4e0b\u505a\u597d\u92b7\u552e\u4f48\u5c40\uff0c\u589e\u52a0\u9867\u5ba2\u5fe0\u8aa0\u5ea6<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%89%E3%80%81Payment_Card_Cybersecurity_Software_%E6%94%AF%E4%BB%98%E7%B3%BB%E7%B5%B1%E7%9A%84%E8%B3%87%E8%A8%8A%E5%AE%89%E5%85%A8%E7%A8%8B%E5%BC%8F\"><\/span>\u4e09\u3001Payment Card Cybersecurity Software \u652f\u4ed8\u7cfb\u7d71\u7684\u8cc7\u8a0a\u5b89\u5168\u7a0b\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u6839\u64da\u8cc7\u7b56\u6703\u7522\u696d\u60c5\u5831\u7814\u7a76\u6240\uff08MIC\uff09\u57282017\u5e742\u6708\u6240\u9032\u884c\u7684\u300c\u884c\u52d5\u652f\u4ed8\u6d88\u8cbb\u8005\u8abf\u67e5\u5206\u6790\u300d\u5831\u544a\u4e2d\u53ef\u5f97\u77e5\uff0c\u570b\u4eba\u8003\u91cf\u662f\u5426\u4f7f\u7528\u884c\u52d5\u652f\u4ed8\u7684\u8003\u91cf\u56e0\u7d20\u4e2d\uff0c\u5b89\u5168\u6027\u4f4d\u5c45\u7b2c\u4e00\u3002\u6709\u9451\u65bc\u300c\u5b89\u5168\u300d\u662f\u52a0\u901f\u53f0\u7063\u884c\u52d5\u652f\u4ed8\u5f80\u524d\u63a8\u9032\u7684\u5fc5\u8981\u689d\u4ef6\uff0c\u5728\u5168\u7403\u5316\u8207\u8de8\u5883\u4ea4\u6613\u983b\u7e41\u3001\u4fe1\u7528\u5361\u8207\u884c\u52d5\u652f\u4ed8\u4e26\u5b58\u7684\u5d84\u65b0\u6642\u4ee3\uff0c\u5982\u4f55\u78ba\u4fdd\u591a\u5143\u4ea4\u6613\u6a21\u5f0f\u8207\u591a\u5143\u652f\u4ed8\u5de5\u5177\u7684\u5b89\u5168\u6027\uff0c\u5c0d\u65bc\u6574\u500b\u652f\u4ed8\u7522\u696d\u800c\u8a00\uff0c\u662f\u975e\u5e38\u5927\u7684\u6311\u6230\u3002<\/p>\n<p>\u4ee5\u73fe\u4eca\u5168\u7403\u5e7e\u5927\u4fe1\u7528\u5361\u767c\u5361\u5546\u4e4b\u4e00\u7684Visa\u70ba\u4f8b\uff0cVisa\u63a8\u51fa\u7684\u4ee3\u78bc\u5316\u6280\u8853\u670d\u52d9 (Visa Token Service) 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>\u5f9e\u4e00\u500b\u54c1\u724c\u5275\u7acb\u4e4b\u521d\u5230\u7a69\u5b9a\u6210\u9577\u7684\u671f\u9593\uff0c\u6703\u56e0\u70ba\u54c1\u724c\u6709\u8457\u4e0d\u540c\u7684\u76ee\u6a19\uff0c\u800c\u7522\u751f\u4e0d\u540c\u7684\u884c\u92b7\u7b56\u7565\u3002\u5c24\u5176\u54c1\u724c\u96fb\u5546\u4e00\u76f4\u4ee5\u4f86\u90fd\u662f\u900f\u904e\u7dda\u4e0a\u92b7\u552e\u65b9\u5f0f\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u76f8\u5c0d\u65bc\u5be6\u9ad4\u5e97\u5bb6\uff0c\u5c11\u4e86\u8a31\u591a\u8ddf\u6d88\u8cbb\u8005\u4e92\u52d5\u8207\u63a5\u89f8\u7684\u6a5f\u6703\uff0c\u5982\u4f55\u589e\u52a0\u6d88\u8cbb\u8005\u7684\u5fe0\u8aa0\u5ea6\uff0c\u662f\u54c1\u724c\u96fb\u5546\u9700\u8981\u8f49\u63db\u884c\u92b7\u7b56\u7565\u4f86\u9054\u6210\u7684\u76ee\u6a19\u3002\u4ee5\u4e0b\u4ecb\u7d39\u5169\u7a2e\u96f6\u552e\u79d1\u6280\uff0c\u5e6b\u52a9\u54c1\u724c\u96fb\u5546\u80fd\u5920\u5728\u54c1\u724c\u7684\u4e0d\u540c\u968e\u6bb5\u4e0b\uff0c\u9748\u6d3b\u8f49\u63db\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u5229\u54c1\u724c\u6301\u7e8c\u7d93\u71df\u6210\u9577\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%9B%9B%E3%80%81Agile_Marketing_Strategies_%E9%9D%88%E6%B4%BB%E7%9A%84%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\"><\/span>\u56db\u3001Agile Marketing Strategies \u9748\u6d3b\u7684\u884c\u92b7\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u5728\u75ab\u60c5\u74b0\u5883\u4e0b\uff0c\u8a31\u591a\u6c92\u8fa6\u6cd5\u5feb\u901f\u56e0\u61c9\u5e02\u5834\u8b8a\u5316\u7684\u96f6\u552e\u5546\u56e0\u6b64\u95dc\u9580\u5012\u9589\u3002\u96f6\u552e\u5546\u5fc5\u9808\u52a0\u5f37\u63d0\u5347\u7dda\u4e0a\u92b7\u552e\u7684\u5ba2\u6236\u9ad4\u9a57\u8207\u5fe0\u8aa0\u5ea6\uff0c\u540c\u6642\uff0c\u82e5\u662f\u54c1\u724c\u540c\u6642\u64c1\u6709\u7dda\u4e0a\u8207\u7dda\u4e0b\u591a\u500b\u92b7\u552e\u6e20\u9053\uff0c\u4e5f\u5fc5\u9808\u8981\u8b93\u7fd2\u6163\u5728\u5be6\u9ad4\u5e97\u9762\u6d88\u8cbb\u4e4b\u5ba2\u6236\u8f49\u63db\u81f3\u7dda\u4e0a\u6d88\u8cbb\u3002\u96f6\u552e\u5546\u5fc5\u9808\u56e0\u61c9\u793e\u6703\u74b0\u5883\u3001\u5e02\u5834\u9700\u6c42\u7684\u8b8a\u5316\uff0c\u904b\u7528\u9748\u6d3b\u7684\u884c\u92b7\u7b56\u7565\uff0c\u624d\u80fd\u5920\u5728\u9019\u6ce2\u75ab\u60c5\u4e0b\u751f\u5b58\u4e26\u7e7c\u7e8c\u7d93\u71df\u3002<\/p>\n<p>\u75ab\u60c5\u4e0b\u53d7\u5230\u5f71\u97ff\u6700\u5927\u7684\u9996\u7576\u5176\u885d\u5c31\u662f\u9910\u98f2\u696d\uff0c\u4ee5\u4e0d\u958b\u653e\u5167\u7528\uff0c\u53ea\u80fd\u63d0\u4f9b\u5916\u5e36\u3001\u81ea\u53d6\u7684\u65b9\u5f0f\uff0c\u9910\u98f2\u696d\u5fc5\u9808\u8981\u6709\u76f8\u95dc\u914d\u5957\u63aa\u65bd\u4ee5\u9762\u5c0d\u75ab\u60c5\u7684\u6311\u6230\u3002\u50cf\u662f\u8a31\u591a\u9910\u98f2\u696d\u8005\u5247\u6703\u66f4\u63db\u539f\u5148\u7684\u83dc\u55ae\uff0c\u5c07\u9910\u9ede\u66ff\u63db\u6210\u65b9\u4fbf\u5916\u5e36\u7684\u9910\u9ede\uff0c\u4e26\u63d0\u4f9b\u5916\u5e36\u76f8\u95dc\u512a\u60e0\uff0c\u4ee5\u589e\u52a0\u6d88\u8cbb\u8005\u5916\u5e36\u81ea\u53d6\u7684\u610f\u9858\u3002\u6b64\u5916\uff0c\u4e5f\u56e0\u70ba\u9019\u6ce2\u75ab\u60c5\u7684\u9700\u6c42\uff0c\u9910\u98f2\u696d\u8005\u4e5f\u61c9\u8a72\u91dd\u5c0d\u5916\u5e36\u7a97\u53e3\u8a2d\u7f6e\u3001\u9ede\u9910\u6a5f\u5236\u3001\u8207\u5916\u9001\u5e73\u53f0\u63a8\u51fa\u512a\u60e0\u54c1\u9805\u7684\u5408\u4f5c\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u591a\u6d88\u8cbb\u7684\u8a98\u56e0\u3002\u75ab\u60c5\u52a0\u901f\u7684\u6d88\u8cbb\u5e02\u5834\u7684\u8b8a\u5316\uff0c\u7121\u8ad6\u662f\u54ea\u500b\u7522\u696d\u7684\u696d\u8005\uff0c\u90fd\u61c9\u8a72\u5728\u9019\u6bb5\u6642\u9593\u601d\u8003\u54c1\u724c\u5546\u696d\u6a21\u5f0f\u7684\u8f49\u63db\uff0c\u4ee5\u56e0\u61c9\u5404\u9805\u4e0d\u540c\u7684\u9700\u6c42\u8207\u8b8a\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BA%94%E3%80%81_Pop-Up_Shops_And_In-Store_Experiences_%E5%BF%AB%E9%96%83%E5%BA%97%E5%8F%8A%E5%AF%A6%E9%AB%94%E5%BA%97%E5%85%A7%E9%AB%94%E9%A9%97\"><\/span>\u4e94\u3001 Pop-Up Shops And In-Store Experiences \u5feb\u9583\u5e97\u53ca\u5be6\u9ad4\u5e97\u5167\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u76f8\u8f03\u65bc\u96fb\u5546\u8cfc\u7269\u7121\u6cd5\u5be6\u969b\u611f\u53d7\u7522\u54c1\uff0c\u6d88\u8cbb\u8005\u66f4\u6e34\u671b\u900f\u904e\u5be6\u969b\u7684\u9ad4\u9a57\u63a5\u89f8\uff0c\u4e86\u89e3\u8a72\u7522\u54c1\u7684\u7279\u6027\u3002\u54c1\u724c\u61c9\u8a72\u5c07\u5be6\u9ad4\u5e97\u9762\u8996\u70ba\u65b0\u7684\u884c\u92b7\u6e20\u9053\uff0c\u800c\u4e0d\u662f\u5c07\u5be6\u9ad4\u5e97\u5bb6\u8996\u70ba\u4e3b\u8981\u7684\u92b7\u552e\u65b9\u5f0f\u3001\u71df\u6536\u4f86\u6e90\uff0c\u6216\u662f\u5b58\u653e\u5546\u54c1\u5eab\u5b58\u7684\u5730\u9ede\u3002\u5feb\u9583\u5e97\u548c\u5e97\u5167\u9ad4\u9a57\uff0c\u8b93\u8a31\u591a\u53ea\u6709\u96fb\u5546\u7684\u54c1\u724c\uff0c\u53ef\u4ee5\u900f\u904e\u5feb\u9583\u5e97\u7684\u5f62\u5f0f\uff0c\u8b93\u6d88\u8cbb\u8005\u8ddf\u7522\u54c1\u4e4b\u9593\u6709\u66f4\u591a\u611f\u5b98\u4e0a\u7684\u63a5\u89f8\uff0c\u85c9\u4ee5\u63a8\u52d5\u7dda\u4e0a\u92b7\u552e\u3002<\/p>\n<p>\u5feb\u9583\u5e97\u8457\u91cd\u65bc\u300c\u9650\u6642\u300d\uff0c\u6d88\u8cbb\u8005\u5e38\u5bb9\u6613\u56e0\u70ba\u9650\u6642\u3001\u9650\u91cf\u7b49\u884c\u92b7\u53e3\u865f\u800c\u60f3\u5617\u8a66\u65b0\u7684\u7522\u54c1\uff0c\u85c9\u6b64\u5438\u5f15\u6d88\u8cbb\u8005\u8d70\u9032\u5feb\u9583\u5e97\u5167\u3002\u5feb\u9583\u5e97\u5275\u9020\u7684\u76ee\u7684\u4e0d\u5728\u65bc\u8ca9\u552e\u5546\u54c1\uff0c\u800c\u662f\u5728\u65bc\u8b93\u6d88\u8cbb\u8005\u4f86\u9ad4\u9a57\u54c1\u724c\u7684\u6c1b\u570d\uff0c\u56e0\u6b64\u5feb\u9583\u5e97\u6574\u9ad4\u7684\u5275\u610f\u8a2d\u8a08\u5341\u5206\u91cd\u8981\u3002\u8b93\u6d88\u8cbb\u8005\u9858\u610f\u8d70\u9032\u5feb\u9583\u5e97\uff0c\u4e26\u62cd\u7167\u6253\u5361\u5206\u4eab\uff0c\u5438\u5f15\u66f4\u591a\u4eba\u4f86\u5feb\u9583\u5e97\u9ad4\u9a57\u7522\u54c1\uff0c\u5247\u662f\u5feb\u9583\u5e97\u6700\u4e3b\u8981\u7684\u76ee\u6a19\u4e4b\u4e00\u3002<\/p>\n<p>\u5feb\u9583\u5e97\u901a\u5e38\u90fd\u8a2d\u7f6e\u5728\u4eba\u6f6e\u773e\u591a\u7684\u767e\u8ca8\u7576\u4e2d\uff0c\u4e26\u85c9\u7531\u5438\u775b\u7684\u5916\u89c0\u8a2d\u8a08\uff0c\u5438\u5f15\u904e\u8def\u5ba2\u9032\u5165\u3002\u518d\u900f\u904e\u9019\u4e9b\u6f5b\u5728\u6d88\u8cbb\u8005\u5728\u5feb\u9583\u5e97\u9ad4\u9a57\u5230\u7684\u7522\u54c1\u611f\u53d7\uff0c\u4f86\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u8207\u5fe0\u8aa0\u5ea6\u3002\u8b93\u5e73\u6642\u50c5\u6709\u7dda\u4e0a\u92b7\u552e\u6e20\u9053\u7684\u54c1\u724c\uff0c\u4e5f\u80fd\u900f\u904e\u5feb\u9583\u5e97\u5be6\u969b\u8207\u6d88\u8cbb\u8005\u63a5\u89f8\uff0c\u5f97\u5230\u66f4\u591a\u6d88\u8cbb\u8005\u7684\u56de\u994b\uff0c\u8207\u6d88\u8cbb\u8005\u4e92\u52d5\uff0c\u589e\u52a0\u6d88\u8cbb\u8005\u9ecf\u8457\u5ea6\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8%E9%9B%B6%E5%94%AE%E7%A7%91%E6%8A%80%E5%88%B6%E5%AE%9A%E5%AE%A2%E8%A3%BD%E5%8C%96%E6%B6%88%E8%B2%BB%E6%AD%B7%E7%A8%8B%E6%8F%90%E5%8D%87%E8%BD%89%E6%8F%9B%E7%8E%87\"><\/span>\u904b\u7528\u96f6\u552e\u79d1\u6280\u5236\u5b9a\u5ba2\u88fd\u5316\u6d88\u8cbb\u6b77\u7a0b\u63d0\u5347\u8f49\u63db\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>\u6642\u81f3\u4eca\u65e5\uff0c\u96fb\u5546\u7db2\u7ad9\u80fd\u900f\u904e\u96f6\u552e\u79d1\u6280\u70ba\u6bcf\u4f4d\u6d88\u8cbb\u8005\u91cf\u8eab\u6253\u9020\u5ba2\u88fd\u5316\u7684\u5546\u54c1\u63a8\u85a6\uff0c\u8b93\u6d88\u8cbb\u8005\u80fd\u5920\u5728\u7db2\u7ad9\u4e2d\u9ad4\u9a57\u5ba2\u88fd\u5316\u670d\u52d9\u3001\u4e26\u900f\u904e\u4e0d\u540c\u7684\u96f6\u552e\u79d1\u6280\uff0c\u627e\u51fa\u66f4\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u8f2a\u5ed3\u3001\u63d0\u9ad8\u884c\u92b7\u6d3b\u52d5\u6210\u6548\uff0c\u5c07\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%AD%E3%80%81Collaborative_Analytics_%E5%8D%94%E4%BD%9C%E5%88%86%E6%9E%90\"><\/span>\u516d\u3001Collaborative Analytics \u5354\u4f5c\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>MarTech\u5c31\u662f\u73fe\u4eca\u900f\u904e\u79d1\u6280\u4f86\u9054\u6210\u884c\u92b7\u6548\u76ca\u6700\u5927\u5316\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002\u6d88\u8cbb\u8005\u7684\u6578\u64da\u641c\u96c6\u65b9\u5f0f\u53ef\u5206\u70ba\u81ea\u4e3b\u641c\u96c6\u6d88\u8cbb\u8005\u66fe\u5728\u8a72\u7db2\u7ad9\u4e0a\u9032\u884c\u7684\u6d88\u8cbb\u6b77\u7a0b\u3001\u5408\u4f5c\u5ee0\u5546\u4e92\u76f8\u5408\u4f5c\u7522\u751f\u6578\u64da\uff0c\u4ee5\u53ca\u7d93\u7531\u4e0d\u540c\u884c\u92b7\u6e20\u9053\u9032\u5165\u7db2\u7ad9\u7684\u76f8\u95dc\u8cc7\u8a0a\u3002\u54c1\u724c\u7aef\u5728\u53d6\u5f97\u9019\u4e9b\u8cc7\u8a0a\u5f8c\uff0c\u5c0d\u6d88\u8cbb\u8005\u9032\u884c\u5206\u773e\u5316\u7684\u5206\u6790\u3002\u4e26\u4e14\u53ef\u4ee5\u900f\u904e\u6578\u64da\u5206\u6790\u5de5\u5177\u4f86\u5354\u52a9\u4f60\u8490\u96c6\u8cc7\u6599\u3002\u96fb\u5546\u516c\u53f8\u61c9\u6709\u81ea\u8eab\u7684\u8cc7\u6599\u5eab\u8207\u8cc7\u6599\u5206\u6790\u5de5\u5177\uff0c\u4ee5\u5e6b\u52a9\u4f01\u696d\u6e05\u695a\u7684\u4e86\u89e3\u6d88\u8cbb\u8005\u6b77\u7a0b\u4ee5\u53ca\u63cf\u7e6a\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u800c\u884c\u92b7\u5718\u968a\u4e5f\u5fc5\u9808\u6709\u6574\u7406\u8cc7\u8a0a\u3001\u6316\u6398\u8cc7\u8a0a\u7684\u80fd\u529b\uff0c\u5e6b\u52a9\u54c1\u724c\u5b8c\u5584\u6d88\u8cbb\u8005\u8a0a\u606f\u3002<\/p>\n<p>\u4f8b\u5982Amazon\u64c1\u6709\u5b8c\u6574\u7684\u6d88\u8cbb\u8005\u8a0a\u606f\uff0c\u4e26\u900f\u904e\u66f4\u5ba2\u88fd\u5316\u7684\u65b9\u5f0f\u4f86\u670d\u52d9\u5ba2\u6236\u3002\u56e0\u6b64\u96fb\u5546\u516c\u53f8\u61c9\u8a72\u5efa\u7acb\u5354\u4f5c\u5206\u6790\u7cfb\u7d71\uff0c\u900f\u904e\u6578\u64da\u4f86\u66f4\u5b8c\u6574\u7684\u6d1e\u5bdf\u6d88\u8cbb\u8005\u6b77\u7a0b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%83%E3%80%81AI-Driven_Operations_%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E9%A9%85%E5%8B%95%E7%9A%84%E7%87%9F%E9%81%8B%E6%A8%A1%E5%BC%8F\"><\/span>\u4e03\u3001AI-Driven Operations \u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u71df\u904b\u6a21\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8207\u7d93\u9a57\u5728\u9010\u6b65\u8f49\u8b8a\u7576\u4e2d\uff0c\u82e5\u662f\u60f3\u8981\u66f4\u52a0\u5b8c\u6574\u7684\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u884c\u70ba\u8207\u9700\u6c42\uff0c\u5fc5\u9808\u4ef0\u8cf4\u4eba\u5de5\u667a\u6167\uff0c\u73fe\u4eca\u5e02\u9762\u4e0a\u4e5f\u51fa\u73fe\u8a31\u591a\u91dd\u5c0dAI\u9a45\u52d5\u7684\u7522\u54c1\u8207\u884c\u92b7\u6587\u6848\uff0c\u751a\u81f3\u4e5f\u6709\u900f\u904eAI\u6280\u8853\u751f\u7522\u51fa\u4f86\u7684\u7522\u54c1\u5305\u88dd\u8a2d\u8a08\u3002<br 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awoo \u5546\u54c1\u63a8\u85a6\u5f15\u64ce\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9<\/a>\u3002<\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-brand\/\">\u5584\u7528MarTech\u8015\u8018\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u6df1\u5165\u638c\u63e1\u5ba2\u6236\u9700\u6c42\u6d1e\u5bdf\u6d88\u8cbb\u559c\u597d<\/a><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/increase-ec-cvr\/\">\u75ab\u60c5\u5b85\u7d93\u6fdf\u62fc\u696d\u7e3e\uff0c\u63d0\u5347\u96fb\u5546\u8f49\u63db\u7387 \u5168\u9760\u90194\u62db<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u75ab\u60c5\u885d\u64ca\u4e0b\uff0c\u54c1\u724c\u5982\u4f55\u900f\u904e\u96f6\u552e\u79d1\u6280\u589e\u52a0\u71df\u6536 &nbsp; 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