{"id":30434,"date":"2021-07-20T09:46:45","date_gmt":"2021-07-20T01:46:45","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30434"},"modified":"2025-08-18T09:11:46","modified_gmt":"2025-08-18T01:11:46","slug":"email-marketing-by-ai","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/","title":{"rendered":"AI \u6578\u64da\u5167\u5bb9\u6253\u9020\u300c\u5168\u65b0EDM\u884c\u92b7\u300d \u63d0\u5347\u96fb\u5546\u56de\u8cfc\u7387\uff0c\u8b93\u9867\u5ba2\u4e0d\u518d\u6c88\u7761"},"content":{"rendered":"<p><strong>\u300c\u8001\u95c6\uff0c\u6211\u5011\u5ba2\u6236\u6578\u91cf\u5f88\u5927\uff0c\u5176\u5be6\u61c9\u8a72\u8981\u505a\u4e00\u4e0bEDM\u884c\u92b7\uff0c\u56de\u8cfc\u7387\u6703\u66f4\u597d\uff01\u300d<\/strong><\/p>\n<p><strong>\u300cEDM\u884c\u92b7\uff1f\u90a3\u4e0d\u662f\u5341\u5e7e\u5e74\u7684\u65b9\u6cd5\u55ce\uff1f\u73fe\u5728\u9084\u6709\u7528\u55ce\uff1f\u300d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u4fe1\u6211\u5011\u5c0d\u9019\u6a23\u7684\u5c0d\u8a71\u90fd\u4e0d\u964c\u751f\uff0c\u7279\u5225\u884c\u92b7\u4eba\u54e1\u6216\u96fb\u5546\u7d93\u71df\u8005\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30445 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_231376681-410x300.png\" alt=\"EDM\u548c\u793e\u7fa4\u54ea\u500b\u8f49\u63db\u6210\u6548\u597d\uff1f\" width=\"410\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_231376681-410x300.png 410w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_231376681-768x562.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_231376681.png 1000w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">EDM\uff08Electronic Direct Mail\uff09\u5df2\u767c\u5c55\u903e40\u5e74\uff0c\u5728\u570b\u5916\u4ecd\u7136\u662f\u4e3b\u529b\u7684\u884c\u92b7\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c24\u5176\u5728\u96fb\u5546\u8207\u96f6\u552e\u696d\u3002\u800c\u6574\u8b93\u4eba\u985b\u8986\u8a8d\u77e5\u7684\u662f\uff0cEDM\u884c\u92b7\u5728\u8f49\u63db\u7387\u7684\u8868\u73fe\uff0c\u9084\u512a\u65bc\u793e\u7fa4\u7db2\u8def\u5ee3\u544a2.4\u500d\u3002<\/span><span style=\"font-weight: 400;\">\uff08\u8a3b\uff1aSmart Insight\u8abf\u67e5\uff0cEmail \u5e73\u5747\u8f49\u63db\u7387\u9054 4.29\uff05\uff0c\u800c\u793e\u7fa4\u5a92\u9ad4\u50c5\u6709 1.81\uff05\uff0c\u8cc7\u6599\u4f86\u6e90\uff1aGlobal Marketing Alliance<\/span><span style=\"font-weight: 400;\">\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u70ba\u4f55\u6703\u7522\u751f\u932f\u8aa4\u7684\u8a8d\u77e5\uff1f \u6050\u6015\u90fd\u8ddf\u9019\u5169\u500b\u539f\u56e0\u6709\u95dc\uff1a<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#1_%E4%BB%A5%E7%82%BAEDM%E5%B0%B1%E6%98%AF%E3%80%8C%E9%9B%BB%E5%AD%90%E5%BB%A3%E5%91%8A%E5%82%B3%E5%96%AE%E3%80%8D\" >1. \u4ee5\u70baEDM\u5c31\u662f\u300c\u96fb\u5b50\u5ee3\u544a\u50b3\u55ae\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#2_%E5%B0%8D%E3%80%8CEmail_Marketing%E3%80%8D%E7%9A%84%E8%AA%A4%E8%A7%A3\" >2. \u5c0d\u300cEmail Marketing\u300d\u7684\u8aa4\u89e3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E6%8E%8C%E6%8F%A1%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E3%80%8C%E5%91%BD%E8%84%88%E3%80%8D%EF%BC%81_%E9%9B%BB%E5%95%86%E9%9D%A0EDM%E6%8E%A8%E5%8B%95%E9%A1%A7%E5%AE%A2%E5%88%86%E7%9C%BE%E4%B8%8B%E7%9A%84%E5%83%B9%E5%80%BC%E8%BD%89%E6%8F%9B\" >\u638c\u63e1\u6703\u54e1\u7d93\u71df\u300c\u547d\u8108\u300d\uff01 \u96fb\u5546\u9760EDM\u63a8\u52d5\u9867\u5ba2\u5206\u773e\u4e0b\u7684\u50f9\u503c\u8f49\u63db\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E7%9B%AE%E5%89%8D%E4%B8%BB%E6%B5%81%E6%9C%83%E5%93%A1%E5%88%86%E7%9C%BE%E6%A8%A1%E5%9E%8B%E6%9C%89%E4%BB%A5%E4%B8%8B%E4%B8%89%E5%80%8B%EF%BC%9A\" >\u76ee\u524d\u4e3b\u6d41\u6703\u54e1\u5206\u773e\u6a21\u578b\u6709\u4ee5\u4e0b\u4e09\u500b\uff1a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#RFM_%E6%A8%A1%E5%9E%8B\" >RFM \u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#NES_%E6%A8%A1%E5%9E%8B\" >NES \u6a21\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#NAPL_%E6%A8%A1%E5%9E%8B\" >NAPL \u6a21\u578b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E4%BB%A5%E7%B5%82%E7%82%BA%E5%A7%8B%EF%BC%9A4%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%8C%E6%89%93%E9%80%A0EDM%E8%87%B4%E5%8B%9D%E6%8B%9B%E8%A1%93\" >\u4ee5\u7d42\u70ba\u59cb\uff1a4\u500b\u6b65\u9a5f\uff0c\u6253\u9020EDM\u81f4\u52dd\u62db\u8853<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#STEP1_%E9%A0%90%E8%A6%BD%E8%B3%87%E8%A8%8A\" >STEP1. \u9810\u89bd\u8cc7\u8a0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#STEP2_%E5%91%88%E7%8F%BE%E5%8E%9F%E5%89%87\" >STEP2. \u5448\u73fe\u539f\u5247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#STEP3_%E5%A4%9A%E5%85%83%E5%85%A7%E5%AE%B9%E6%A0%BC%E5%BC%8F\" >STEP3. \u591a\u5143\u5167\u5bb9\u683c\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#STEP_4_%E5%BC%95%E5%B0%8E%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E5%8A%9F%E8%83%BD\" >STEP 4. \u5f15\u5c0e\u6d88\u8cbb\u8005\u7684\u529f\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E7%94%A8%E3%80%8CAI%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E3%80%8D%E6%89%93%E9%80%A0EDM%E8%A1%8C%E9%8A%B7%E5%80%8B%E4%BA%BA%E5%8C%96%EF%BC%8C%E6%89%93%E5%8B%95%E9%A1%A7%E5%AE%A2\" >\u7528\u300cAI\u6578\u64da\u9a45\u52d5\u300d\u6253\u9020EDM\u884c\u92b7\u500b\u4eba\u5316\uff0c\u6253\u52d5\u9867\u5ba2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E6%AD%A1%E8%BF%8E%E8%A8%BB%E5%86%8A%E4%BF%A1%EF%BC%88%E9%96%8B%E4%BF%A1%E7%8E%87%E3%80%81%E9%BB%9E%E6%93%8A%E7%8E%87%EF%BC%89\" >\u6b61\u8fce\u8a3b\u518a\u4fe1\uff08\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E8%B3%BC%E7%89%A9%E8%BB%8A%E6%9C%AA%E7%B5%90%E3%80%81%E8%B6%85%E5%95%86%E9%A0%98%E8%B2%A8%E9%80%9A%E7%9F%A5%EF%BC%88%E8%BD%89%E6%8F%9B%E7%8E%87%E3%80%81%E8%A8%82%E5%96%AE%E5%AE%8C%E6%88%90%E7%8E%87%EF%BC%89\" >\u8cfc\u7269\u8eca\u672a\u7d50\u3001\u8d85\u5546\u9818\u8ca8\u901a\u77e5\uff08\u8f49\u63db\u7387\u3001\u8a02\u55ae\u5b8c\u6210\u7387\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E9%81%A9%E6%99%82%E6%8F%90%E4%BE%9B%E5%84%AA%E6%83%A0%E5%88%B8%EF%BC%88%E8%B3%BC%E8%B2%B7%E9%80%B1%E6%9C%9F%E3%80%81%E5%9B%9E%E8%B3%BC%E7%8E%87%EF%BC%89\" >\u9069\u6642\u63d0\u4f9b\u512a\u60e0\u5238\uff08\u8cfc\u8cb7\u9031\u671f\u3001\u56de\u8cfc\u7387\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E8%87%AA%E5%8B%95%E5%8C%96%E7%B2%BE%E6%BA%96%E5%88%86%E7%9C%BE%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%B5%82%E8%BA%AB%E5%83%B9%E5%80%BC%EF%BC%89\" >\u81ea\u52d5\u5316\u7cbe\u6e96\u5206\u773e\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/#%E8%BF%BD%E6%B1%82%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E5%8F%88%E9%A0%88%E5%85%BC%E9%A1%A7%E4%BF%9D%E8%AD%B7%E9%9A%B1%E7%A7%81%E6%AC%8A%E7%9A%84%E9%9B%A3%E9%A1%8C\" >\u8ffd\u6c42\u6578\u64da\u9a45\u52d5\u53c8\u9808\u517c\u9867\u4fdd\u8b77\u96b1\u79c1\u6b0a\u7684\u96e3\u984c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B0%8DEDM%E8%A1%8C%E9%8A%B7%E7%9A%84%E9%8C%AF%E8%AA%A4%E8%AA%8D%E7%9F%A5\"><\/span><b>\u5c0dEDM\u884c\u92b7\u7684\u932f\u8aa4\u8a8d\u77e5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%BB%A5%E7%82%BAEDM%E5%B0%B1%E6%98%AF%E3%80%8C%E9%9B%BB%E5%AD%90%E5%BB%A3%E5%91%8A%E5%82%B3%E5%96%AE%E3%80%8D\"><\/span><b>1. \u4ee5\u70baEDM\u5c31\u662f\u300c\u96fb\u5b50\u5ee3\u544a\u50b3\u55ae\u300d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">DM\uff08Direct Mail\uff09\u6b63\u5982\u540c\u5b57\u9762\u4e0a\u300c\u76f4\u63a5\u90f5\u5bc4\u300d\u7684\u610f\u601d\uff0c\u5728\u65e9\u671f\u6642\u4ee3\uff0c\u662f\u7531\u5ee0\u5546\u6839\u64da\u76ee\u6a19\u65cf\u7fa4\uff0c\u4ee5\u300c\u90f5\u5bc4\u300d\u5ee3\u544a\u7684\u65b9\u5f0f\u4f86\u9032\u884c\u5ba3\u50b3\u3002\u7531\u65bc\u8a9e\u8a00\u7684\u5236\u7d04\uff0c\u4e00\u770b\u5230DM\u5c31\u5225\u7121\u4ed6\u60f3\uff0c\u8a8d\u70ba\u662f\u50b3\u55ae\u3002\u5be6\u969b\u4e0a\uff0c\u50b3\u55ae\u662fflyer\uff0c\u5176\u4ed6\u50b3\u7d71\u7dda\u4e0bDM\u7684\u65b9\u5f0f\u9084\u5305\u542b\uff1abrochure\u5ee3\u544a\u518a\u5b50\u3001catalog\u5546\u54c1\u578b\u9304\u3002\u56e0\u6b64DM\u662f\u4e00\u500b\u884c\u92b7\u6a21\u5f0f\uff0c\u4e26\u975e\u662f\u300c\u5ba3\u50b3\u54c1\u300d\u3002\u540c\u7406\uff0cEDM\u662f<\/span><b>\u300c\u96fb\u5b50\u5316\u76f4\u63a5\u90f5\u5bc4\u300d<\/b><span style=\"font-weight: 400;\">\u884c\u92b7\u65b9\u5f0f\uff0c\u4e14\u5177\u6709\u591a\u7a2e\u578b\u614b\uff0c\u4e26\u975e\u53ea\u5bc4\u51fa\u96fb\u5b50\u7248\u5ba3\u50b3\u8cc7\u8a0a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%B0%8D%E3%80%8CEmail_Marketing%E3%80%8D%E7%9A%84%E8%AA%A4%E8%A7%A3\"><\/span><b>2. \u5c0d\u300cEmail Marketing\u300d\u7684\u8aa4\u89e3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8a8d\u70baEmail\u662f\u500b\u820a\u79d1\u6280\uff0c\u5be6\u969b\u4e0a\u4ed6\u4ecd\u662fEDM\u4e2d\u6700\u5e38\u898b\u7684\u767c\u9001\u5f62\u5f0f\uff0c\u800c\u73fe\u4eca\u7d50\u5408<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/tigerfly\/\"><b>\u300c\u5e73\u53f0\u5316\u3001\u6578\u64da\u5316\u3001\u52d5\u614b\u7ba1\u7406\u5316\u300d<\/b><\/a><span style=\"font-weight: 400;\">\u7684\u505a\u6cd5\uff0c\u65e9\u5df2\u985b\u8986\u4e86\u904e\u53bb20~30\u5e74\u9593\u7684\u904b\u4f5c\u6a21\u5f0f\u3002\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7d9c\u89c0\u4ee5\u4e0a\u7684\u4e8b\u5be6\u8207\u8a8d\u6e05\u8aa4\u6703\uff0cEDM\u884c\u92b7\u4ecd\u662f\u570b\u5916\u96fb\u5546\u8207\u96f6\u552e\u696d\u9ad8\u8f49\u63db\u7387\u7684\u5de5\u5177\uff0c\u66f4\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5b83\u4e5f\u4ecd\u53f0\u7063\u5927\u578b\u96fb\u5546\u5011\u512a\u5316\u300c\u6703\u54e1\u7d93\u71df\u300d\u7684\u4e3b\u8981\u884c\u92b7\u6a21\u5f0f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%8E%8C%E6%8F%A1%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E3%80%8C%E5%91%BD%E8%84%88%E3%80%8D%EF%BC%81_%E9%9B%BB%E5%95%86%E9%9D%A0EDM%E6%8E%A8%E5%8B%95%E9%A1%A7%E5%AE%A2%E5%88%86%E7%9C%BE%E4%B8%8B%E7%9A%84%E5%83%B9%E5%80%BC%E8%BD%89%E6%8F%9B\"><\/span><b>\u638c\u63e1\u6703\u54e1\u7d93\u71df\u300c\u547d\u8108\u300d\uff01 \u96fb\u5546\u9760EDM\u63a8\u52d5\u9867\u5ba2\u5206\u773e\u4e0b\u7684\u50f9\u503c\u8f49\u63db\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5546\u5011\u900f\u904eEDM\u884c\u92b7\u4f86\u9032\u884c\u6703\u54e1\u7684\u300c\u7dad\u7e6b\u95dc\u4fc2\u3001\u63a8\u85a6\u8cc7\u8a0a\u3001\u5f15\u5c0e\u8cfc\u8cb7\u3001\u5ef6\u7e8c\u670d\u52d9\u300d\uff0c\u4fc3\u4f7f\u9867\u5ba2\u65bc\u300c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/branding-marketing-for-managers-2\/\"><span style=\"font-weight: 400;\">\u518d\u884c\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u7684\u904e\u7a0b\u4e2d\u591a\u6b21\u6d88\u8cbb\uff0c\u4e5f\u540c\u6642\u6253\u9020\u597d\u7684\u6703\u54e1\u5fe0\u8aa0\u5ea6\u8207\u9867\u5ba2\u7d42\u751f\u50f9\u503c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u7121\u8ad6\u662f\u524d\u6bb5\u9867\u5ba2\u9020\u8a2a\u7684\u300c\u6d41\u91cf\u3001\u7db2\u9801\u505c\u7559\u7387\u3001\u9ede\u64ca\u7387\u300d\uff0c\u5230\u4e2d\u6bb5\u5be6\u969b\u8cfc\u8cb7\u7684\u300c\u8cfc\u8cb7\u9031\u671f\u3001\u56de\u8cfc\u7387\u3001\u6d88\u8cbb\u5206\u4f48\u3001\u8cfc\u7269\u8eca\u8df3\u51fa\u300d\u6216\u662f\u5f8c\u6bb5\u8861\u91cf\u6295\u5165\u7522\u51fa\u7684\u300c\u8f49\u63db\u7387\u3001\u9867\u5ba2\u7d42\u751f\u50f9\u503c\u300d\uff0c\u7e3d\u6b78\u4e00\u53e5\u8a71\uff0c\u96fb\u5546\u7684\u7d42\u6975\u76ee\u6a19\uff0c\u5c31\u662f\u300c<\/span><b>\u5e0c\u671b\u6703\u54e1\u89c0\u770b\u3001\u9078\u64c7\u3001\u4ea4\u6613\u6240\u6709\u884c\u70ba\uff0c\u7559\u5728\u81ea\u5bb6\u5e73\u53f0\u300d<\/b><span style=\"font-weight: 400;\">\uff0c\u9019\u5fc5\u9808\u4ef0\u8cf4\u7cbe\u6e96\u7684\u6703\u54e1\u5206\u773e\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E5%89%8D%E4%B8%BB%E6%B5%81%E6%9C%83%E5%93%A1%E5%88%86%E7%9C%BE%E6%A8%A1%E5%9E%8B%E6%9C%89%E4%BB%A5%E4%B8%8B%E4%B8%89%E5%80%8B%EF%BC%9A\"><\/span><b>\u76ee\u524d\u4e3b\u6d41\u6703\u54e1\u5206\u773e\u6a21\u578b\u6709\u4ee5\u4e0b\u4e09\u500b\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"RFM_%E6%A8%A1%E5%9E%8B\"><\/span><b>RFM <\/b><b>\u6a21\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4f9d\u300c\u9867\u5ba2\u6d88\u8cbb\u7684\u8cea\u8207\u91cf\u300d\u5206\u70ba\uff1a<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6700\u8fd1\u4e00\u6b21\u6d88\u8cbb\uff08Recency\uff09\u3001\u6d88\u8cbb\u983b\u7387\uff08Frequency\uff09\u3001\u8207\u6d88\u8cbb\u91d1\u984d\uff08Monetary\uff09<\/span><\/p>\n<h2><img decoding=\"async\" class=\"wp-image-30456 size-medium aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001-533x300.png\" alt=\"\u6703\u54e1\u5206\u773e\u6a21\u578b RFM\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001-1536x864.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/edm-blog-RFM.001.png 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><b><\/b><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"NES_%E6%A8%A1%E5%9E%8B\"><\/span><b>NES \u6a21\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><b>\u4f9d\u300c\u9867\u5ba2\u8207\u54c1\u724c\u7684\u4e92\u52d5\u300d\u5206\u70ba\uff1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">New\uff08\u65b0\u9867\u5ba2\uff09\u3001Existing\uff08\u65e2\u6709\u9867\u5ba2\uff09\u3001Sleeping\uff08\u6c89\u7761\u9867\u5ba2\uff09<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30440 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1-533x300.png\" alt=\"\u6703\u54e1\u5206\u773e\u6a21\u578b NES\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1-1536x864.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-1.png 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"NAPL_%E6%A8%A1%E5%9E%8B\"><\/span><b>NAPL \u6a21\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><b>\u4f9d\u300c\u9867\u5ba2\u7684\u6d88\u8cbb\u5468\u671f\u300d\u5206\u70ba\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">New\uff08\u65b0\u9867\u5ba2\uff09\u3001Active\uff08\u6d3b\u8e8d\u9867\u5ba2\uff09\u3001Potential\uff08\u6f5b\u529b\u9867\u5ba2\uff09\u3001Lost\uff08\u6d41\u5931\u9867\u5ba2\uff09<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30442 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004-533x300.png\" alt=\"\u6703\u54e1\u5206\u773e\u6a21\u578b NAPL\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004-1536x864.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.004.png 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u662f\u54ea\u4e00\u7a2e\u6a21\u578b\uff0c\u90fd\u6703\u8a66\u5716\u4ee5<\/span><b>\u5ba2\u88fd\u5316\u5167\u5bb9\u7684EDM\uff0c\u4f86\u9054\u6210\u6703\u54e1\u578b\u614b\u7684\u8f49\u5316\uff0c<\/b><span style=\"font-weight: 400;\">\u5982\u8b93NAPL\u6a21\u578b\u4e2d\u7684\u524dPotential\uff08\u6f5b\u529b\u9867\u5ba2\uff09\u589e\u52a0\u8cfc\u8cb7\u6b21\u6578\u8207\u6d88\u8cbb\u91d1\u984d\uff0c\u6210\u70baActive\uff08\u6d3b\u8e8d\u9867\u5ba2\uff09\uff0c\u628a\u6700\u9069\u5408\u3001\u6709\u6a5f\u6703\u8cb7\u55ae\u3001\u611f\u53d7\u7528\u5fc3\u7684\u8cc7\u8a0a\uff0c\u7cbe\u6e96\u5730\u63d0\u4f9b\u7d66\u6703\u54e1\u5011\uff0c\u63d0\u5347\u9867\u5ba2\u7684\u8ca2\u737b\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u3001\u7d42\u751f\u50f9\u503c\u3002\u90a3\u9ebc\uff0c\u4ee5EDM\u884c\u92b7\u6700\u5e38\u898b\u7684Email Marketing\u4f86\u8aaa\uff0c\u7a76\u7adf\u8a72\u7b26\u5408\u54ea\u4e9b\u689d\u4ef6\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E7%B5%82%E7%82%BA%E5%A7%8B%EF%BC%9A4%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%8C%E6%89%93%E9%80%A0EDM%E8%87%B4%E5%8B%9D%E6%8B%9B%E8%A1%93\"><\/span><b>\u4ee5\u7d42\u70ba\u59cb\uff1a4\u500b\u6b65\u9a5f\uff0c\u6253\u9020EDM\u81f4\u52dd\u62db\u8853<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8a18\u5f97\uff0c\u7121\u8ad6\u63a1\u53d6\u54ea\u7a2e\u884c\u92b7\u5de5\u5177\uff0c\u76ee\u6a19\u660e\u78ba\u6c38\u9060\u90fd\u662f\u9996\u8981\uff0c\u300c\u518d\u884c\u92b7\u9054\u6210\u8f49\u63db\u300d\u53ef\u8aaa\u662fEDM\u6700\u4e3b\u8981\u7684\u76ee\u6a19\uff0c\u56e0\u6b64Email Marketing\u7684\u300c\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\u3001\u8f49\u63db\u7387\u300d\u8861\u91cf\u6210\u6557\u7684\u6307\u6a19\u3002\u800c\u6709<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-content-marketing-and-design-strategies\/\"><span style=\"font-weight: 400;\">4\u500b\u95dc\u9375<\/span><\/a><span style=\"font-weight: 400;\">\u5c07\u5f71\u97ff\u4e00\u5c01Email\u7684\u8868\u73fe\uff0c\u751a\u81f3\u7576\u6211\u5011\u7d50\u5408\u884c\u92b74.0\u4e2d\u76845A\u7406\u8ad6\uff08aware\u8a8d\u77e5\u3001appeal\u8a34\u6c42\u3001ask\u8a62\u554f\u3001act\u884c\u52d5\u3001advocate\u5021\u5c0e\uff09\u66f4\u6703\u767c\u73fe\uff0c\u9019\u4e00\u9023\u4e32\u5f15\u8d77\u9867\u5ba2\u8208\u8da3\u7684\u7d30\u7bc0\u662f\u591a\u9ebc\u91cd\u8981\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30436 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1-533x300.png\" alt=\"\u6253\u9020 EDM \u81f4\u52dd 4 \u62db\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1-1536x864.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-1.png 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP1_%E9%A0%90%E8%A6%BD%E8%B3%87%E8%A8%8A\"><\/span><b>STEP1. \u9810\u89bd\u8cc7\u8a0a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u7576\u65bc\u300cAware\u8a8d\u77e5\u300d\u7684\u968e\u6bb5\uff0c\u5728\u6b64\u6642\u9867\u5ba2\u773c\u7403\u63a5\u6536\u7b2c\u4e00\u5c64\u7684\u8cc7\u8a0a\uff0c\u4e0d\u80fd\u5ffd\u7565\u7684\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u5bc4\u4ef6\u4eba\u540d\u7a31\u300d\u9700\u8981\u662f\u5426\u5c0d\u958b\u4fe1\u8005\u662f\uff1a\u6709\u52a9\u76ca\u7684\u3001\u53ef\u4fe1\u8cf4\u7684\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u4fe1\u4ef6\u4e3b\u65e8\u300d\u5247\u8981\u529b\u6c42\uff1a\u7c21\u77ed\u3001\u6578\u5b57\u5316\u3001\u76ee\u7684\u660e\u78ba\u7684\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u9810\u89bd\u5167\u5bb9\u300d\u4e5f\u5f97\u8981\u7c21\u77ed\uff0c\u4e26\u53ef\u63a1\u7528\u500b\u4eba\u5316\uff08\u52a0\u5165\u59d3\u540d\uff09\u6216\u65b0\u79d1\u6280\u61c9\u7528\uff08\u5982\uff1aAmazon Alexa\u7684\u8a9e\u97f3\u8b80\u5b57\uff0c\u5538\u51fa\u5bc4\u4ef6\u8005\u7684\u59d3\u540d\u8207\u4e3b\u65e8\uff09\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP2_%E5%91%88%E7%8F%BE%E5%8E%9F%E5%89%87\"><\/span><b>STEP2. \u5448\u73fe\u539f\u5247<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u7576\u65bc\u300cAppeal \u8a34\u6c42\u300d\u7684\u968e\u6bb5\uff0c\u5728\u6b64\u6642\u52a0\u5f37\u9867\u5ba2\u7684\u5370\u8c61\uff0c\u4f60\u53ef\u4ee5\u505a\u7684\u662f\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u5167\u5bb9\u4e3b\u984c\u300d\u9700\u8981\u6e05\u6670\u660e\u78ba\u7684\uff0c\u4e0d\u8981\u4e00\u6b21\u50b3\u9054\u904e\u591a\u8a0a\u606f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u904a\u6232\u6a5f\u5236\u300d\u7684\u52a0\u5165\uff0c\u5982\uff1a\u661f\u5df4\u514b\u661f\u79ae\u7a0b\u6703\u54e1\u56de\u994b\u30017-11\u96c6\u9ede\u514c\u63db\u6d3b\u52d5\u3002\u751a\u81f3\u80fd\u85c9\u6b64\u63a1\u96c6\u5ba2\u6236\u7684\u884c\u70ba\u6578\u64da\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP3_%E5%A4%9A%E5%85%83%E5%85%A7%E5%AE%B9%E6%A0%BC%E5%BC%8F\"><\/span><b>STEP3. \u591a\u5143\u5167\u5bb9\u683c\u5f0f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u7576\u65bc\u300cAsk\u8a62\u554f\u300d\u968e\u6bb5\uff0c\u5728\u6b64\u6642\u9700\u8981\u5f15\u767c\u9867\u5ba2\u7684\u597d\u5947\uff0c\u4f60\u53ef\u4ee5\u505a\u7684\u4e8b\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u5373\u6642\u6027\u5167\u5bb9\u300d\uff0c\u6839\u64da\u4f7f\u7528\u8005\u958b\u4fe1\u7684\u6642\u9593\u3001\u5730\u9ede\u3001\u88dd\u7f6e\u3001\u8cfc\u8cb7\u8a18\u9304\uff0c\u63d0\u4f9b\u4e0d\u540c\u7684\u6578\u64da\uff0c\u5982\uff1a\u9650\u6642\u9650\u91cf\u7684\u5012\u6578\u8a08\u6642\u63d0\u9192\uff0c\u589e\u52a0\u8cfc\u8cb7\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u4e92\u52d5\u529f\u80fd\u6027\u300d\uff0c\u5982\uff1a\u52d5\u756b\u3001\u5f71\u7247\u4f86\u589e\u52a0\u4e92\u52d5\u611f\uff0c\u5438\u5f15\u958b\u4fe1\u8207\u9ede\u64ca\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP_4_%E5%BC%95%E5%B0%8E%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E5%8A%9F%E8%83%BD\"><\/span><b>STEP 4. \u5f15\u5c0e\u6d88\u8cbb\u8005\u7684\u529f\u80fd<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u7576\u65bc\u300cAct\u884c\u52d5\u300d\u968e\u6bb5\uff0c\u5728\u6b64\u6642\u9700\u8981\u5f15\u5c0e\u9867\u5ba2\u66f4\u9032\u4e00\u6b65\uff0c\u4f60\u53ef\u4ee5\u505a\u7684\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u547c\u7c72\u884c\u52d5\u300d\u7528CTA\uff08Call-To-Action\uff09\u8b93\u9867\u5ba2\u53d6\u5f97\u512a\u60e0\u6b0a\u5229\u6216\u76f4\u63a5\u4e0b\u55ae\uff0c\u4e14\u8981\u300c\u76ee\u7684\u660e\u78ba\u7684\u5f15\u5c0e\u3001\u4ee4\u4eba\u6ce8\u610f\u7684\u6309\u9215\u3001\u7b26\u5408\u88dd\u7f6e\u7684\u5927\u5c0f\u300d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u300c\u53d6\u6d88\u8a02\u95b1\u300d\u7684\u8a2d\u7f6e\uff0c\u53ef\u4ee5\u907f\u514d\u4f7f\u7528\u8005\u9020\u6210\u53cd\u611f\uff0c\u4e5f\u63d0\u9192\u63e1\u6709\u6b0a\u5229\u9078\u64c7\u63a5\u6536\u6216\u9000\u8a02\u3002<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>\u6700\u5f8c\uff0c\u8acb\u70ba\u4f60\u7684EDM\u6253\u9020\u51fa\u300c\u6709\u50f9\u503c\u7684\u5167\u5bb9\u300d\uff0c<\/b><span style=\"font-weight: 400;\">\u5728\u6b64\u76f8\u7576\u65bc\u300c\u5021\u5c0e\uff08advocate\uff09\u7684\u968e\u6bb5\uff0c\u4ee5AI\u6578\u64da\u70ba\u9867\u5ba2\u91cf\u8eab\u8a02\u4f5c\u5ba2\u88fd\u5316\u5167\u5bb9\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u9867\u5ba2\u7684\u6eff\u610f\u7a0b\u5ea6\u3001\u589e\u52a0\u518d\u8cfc\u8cb7\u7684\u610f\u9858\uff0c\u751a\u81f3\u8b93\u9867\u5ba2\u5e6b\u4f60\u5206\u4eab\u7d66\u89aa\u670b\u597d\u53cb\uff0c\u6210\u70baMGM\uff08member get member\uff09\u7684\u64f4\u6563\u9ede\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%A8%E3%80%8CAI%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E3%80%8D%E6%89%93%E9%80%A0EDM%E8%A1%8C%E9%8A%B7%E5%80%8B%E4%BA%BA%E5%8C%96%EF%BC%8C%E6%89%93%E5%8B%95%E9%A1%A7%E5%AE%A2\"><\/span><b>\u7528\u300cAI\u6578\u64da\u9a45\u52d5\u300d\u6253\u9020EDM\u884c\u92b7\u500b\u4eba\u5316\uff0c\u6253\u52d5\u9867\u5ba2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0d\u96e3\u767c\u73fe\uff0c\u5f9e\u904e\u53bbEmail Marketing\u5343\u7bc7\u4e00\u5f8b\u3001\u5343\u4eba\u4e00\u5f0f\u7684\u5bc4\u767c\uff0c\u5230\u73fe\u5728<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2020-martech-edm-tigerfly\/\"><span style=\"font-weight: 400;\">AI\u5206\u6790\u9867\u5ba2\u6578\u64da\u7684\u500b\u4eba\u5316EDM<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u4e0d\u50c5\u66f4\u5c31\u8fd1\u6bcf\u4e00\u500b\u9867\u5ba2\u7684\u751f\u6d3b\u4f5c\u606f\u8207\u6d88\u8cbb\u884c\u70ba\uff0c\u4e5f\u6df1\u9060\u5730\u5f71\u97ff\u96fb\u5546\u7d93\u71df\u4e2d\u7684\u5404\u9805\u7387\u503c\uff0c\u512a\u5316\u8457\u4ee5\u4e0b\u8cfc\u7269\u6d41\u7a0b\u8207\u6703\u54e1\u7d93\u71df\u7684\u91cd\u8981\u6b77\u7a0b\uff1a<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E6%AD%A1%E8%BF%8E%E8%A8%BB%E5%86%8A%E4%BF%A1%EF%BC%88%E9%96%8B%E4%BF%A1%E7%8E%87%E3%80%81%E9%BB%9E%E6%93%8A%E7%8E%87%EF%BC%89\"><\/span><b>\u6b61\u8fce\u8a3b\u518a\u4fe1\uff08\u958b\u4fe1\u7387\u3001\u9ede\u64ca\u7387\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5f9eAI\u6578\u64da\u300c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/tigerfly\/\"><span style=\"font-weight: 400;\">\u5206\u6790\u51fa\u9867\u5ba2\u7684\u958b\u4fe1\u6a5f\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u300d\u4f86\u512a\u5316\u300c\u767c\u4fe1\u6642\u9593\u300d\uff0c\u4e5f\u53ef\u5f9e\u300c\u8a2d\u5b9a\u5167\u5bb9\u6a19\u7c64\u300d\u4e2d\uff0c\u6d1e\u5bdf\u9867\u5ba2\u66fe\u9ede\u9078\u54ea\u4e9b\u5546\u54c1\uff0c\u628a\u9019\u4e9b\u76f8\u95dc\u7684\u8cc7\u8a0a\u653e\u5230Email Marketing\u4e2d\uff0c\u589e\u52a0\u518d\u884c\u92b7\u7684\u6a5f\u6703\u3002\uff08<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/welcome-email-strategies\/\"><span style=\"font-weight: 400;\">\u5982\u4f55\u8a2d\u8a08\u51fa\u597d\u7684\u6b61\u8fce\u4fe1<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E8%B3%BC%E7%89%A9%E8%BB%8A%E6%9C%AA%E7%B5%90%E3%80%81%E8%B6%85%E5%95%86%E9%A0%98%E8%B2%A8%E9%80%9A%E7%9F%A5%EF%BC%88%E8%BD%89%E6%8F%9B%E7%8E%87%E3%80%81%E8%A8%82%E5%96%AE%E5%AE%8C%E6%88%90%E7%8E%87%EF%BC%89\"><\/span><b>\u8cfc\u7269\u8eca\u672a\u7d50\u3001\u8d85\u5546\u9818\u8ca8\u901a\u77e5\uff08\u8f49\u63db\u7387\u3001\u8a02\u55ae\u5b8c\u6210\u7387\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u63d0\u9192\u9867\u5ba2\u524d\u6b21\u8cfc\u7269\u8eca\u4e2d\u672a\u7d50\u7684\u5546\u54c1\uff0c\u751a\u81f3\u91dd\u5c0d\u672a\u7d50\u5546\u54c1\u505a\u51fa\u504f\u597d\u5206\u6790\uff0c\u63d0\u4f9b\u5176\u4ed6\u52a0\u8cfc\u5546\u54c1\u9650\u6642\u9650\u91cf\u512a\u60e0\uff0c\u7528\u8cfc\u8cb7\u8a98\u56e0\u4f86\u63d0\u9192\u8207\u63d0\u5347\u7d50\u5e33\u3002\u6b64\u5916\uff0c\u4e5f\u80fd\u8b93Email Marketing\u900f\u904e\u81ea\u52d5\u6392\u7a0b\u5bc4\u9001\uff0c\u63d0\u9192\u9867\u5ba2\u524d\u5f80\u8d85\u5546\u53d6\u8ca8\uff0c\u4ee5\u63d0\u9ad8\u8a02\u55ae\u7684\u5b8c\u6210\u7387\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E9%81%A9%E6%99%82%E6%8F%90%E4%BE%9B%E5%84%AA%E6%83%A0%E5%88%B8%EF%BC%88%E8%B3%BC%E8%B2%B7%E9%80%B1%E6%9C%9F%E3%80%81%E5%9B%9E%E8%B3%BC%E7%8E%87%EF%BC%89\"><\/span><b>\u9069\u6642\u63d0\u4f9b\u512a\u60e0\u5238\uff08\u8cfc\u8cb7\u9031\u671f\u3001\u56de\u8cfc\u7387\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4f9d\u7167\u6a21\u578b\u5c07\u6703\u54e1\u5206\u985e\uff0c\u4e26\u5f9e\u9867\u5ba2\u904e\u53bb\u7684\u4f7f\u7528\u884c\u70ba\u4e0a\uff0c\u70ba\u4ed6\u8cbc\u4e0a\u300c\u6a19\u7c64\u300d\uff0c\u4f86\u63d0\u4f9b\u76f8\u5c0d\u61c9\u7684\u5546\u54c1\u512a\u60e0\u670d\u52d9\u3002\u5982\u767c\u8d77\u4e00\u500b\u300c\u9650\u6642\u9650\u91cf\u7684\u512a\u60e0\u5238\u300dEDM\u884c\u92b7\uff0c\u4f86\u88fd\u9020\u7dca\u5f35\u611f\uff0c\u4e26\u5f37\u8abf\u662f\u5c08\u5c6c\u9080\u8acb\uff0c\u589e\u52a0\u91cd\u8996\u5ea6\uff0c\u8b93Potential\uff08\u6f5b\u529b\u9867\u5ba2\uff09\u900f\u904e\u8a98\u56e0\u9032\u884c\u8cfc\u8cb7\uff0c\u8f49\u63db\u6210Active\uff08\u6d3b\u8e8d\u9867\u5ba2\uff09\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E8%87%AA%E5%8B%95%E5%8C%96%E7%B2%BE%E6%BA%96%E5%88%86%E7%9C%BE%EF%BC%88%E9%A1%A7%E5%AE%A2%E7%B5%82%E8%BA%AB%E5%83%B9%E5%80%BC%EF%BC%89\"><\/span><b>\u81ea\u52d5\u5316\u7cbe\u6e96\u5206\u773e\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5982\u300c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/ai-retargeting-automation\/\"><span style=\"font-weight: 400;\">awoo\u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u300d\u7d50\u5408 awoo mail<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u900f\u904e\u300c\u8cfc\u7269\u60c5\u5883\u7d44\u5408\u6a19\u7c64\u300d\u7d00\u9304\u5c0d\u67d0\u5546\u54c1\u611f\u8208\u8da3\u7684\u9867\u5ba2\uff0c\u900f\u904e\u5ba2\u88fd AI \u6a21\u578b\u5b78\u7fd2\u9867\u5ba2\u300c\u958b\u4fe1\u300d\u7684\u884c\u70ba\u6a21\u5f0f\uff0c\u52a0\u4ee5\u512a\u5316\u767c\u4fe1\u6642\u7a0b\u3001\u983b\u7387\u3001\u5167\u5bb9\u3002\u66f4\u80fd\u7d50\u5408LINE\u5206\u773e\u63a8\u64ad\u5ba2\u88fd\u5316\u7684\u5167\u5bb9\uff0c\u8b93EDM\u884c\u92b7\u53ef\u4ee5\u66f4\u5168\u9762\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%BF%BD%E6%B1%82%E6%95%B8%E6%93%9A%E9%A9%85%E5%8B%95%E5%8F%88%E9%A0%88%E5%85%BC%E9%A1%A7%E4%BF%9D%E8%AD%B7%E9%9A%B1%E7%A7%81%E6%AC%8A%E7%9A%84%E9%9B%A3%E9%A1%8C\"><\/span><b>\u8ffd\u6c42\u6578\u64da\u9a45\u52d5\u53c8\u9808\u517c\u9867\u4fdd\u8b77\u96b1\u79c1\u6b0a\u7684\u96e3\u984c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6578\u64da\u9a45\u52d5\u7684\u6642\u4ee3\u5df2\u7136\u4f86\u81e8\uff0c\u52a0\u4e0aGDPR\u7b49\u500b\u8cc7\u898f\u7bc4\u63d0\u5347\uff0c\u8cc7\u6599\u63a1\u96c6\u5df2\u975e\u8f15\u6613\u3002\u7136\u800c\uff0c\u900f\u904e\u5728\u96fb\u5546\u7ad9\u53f0\u5167\u300c\u5546\u54c1\u7279\u5fb5\u300d\u8207\u300c\u884c\u70ba\u7279\u5fb5\u300d\u7d50\u5408\uff0c\u6b63\u662f\u70ba\u73fe\u4eca\u7684\u300c\u8cc7\u6599\u63a1\u96c6\u300d\u5e36\u4f86\u65b0\u7684\u6a5f\u6703\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/recommendation-automation\/\"><span style=\"font-weight: 400;\">\u300cawoo\u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u300d\uff0c<\/span><\/a><span style=\"font-weight: 400;\">\u53ef\u4ee5\u5148\u89e3\u6790\u5546\u54c1\u6e05\u55ae\uff0c\u518d\u5f9e\u8a9e\u610f\u9032\u884c\u806f\u60f3\u7522\u751f\u300c\u4f7f\u7528\u8005\u641c\u5c0b\u610f\u5716\u300d\u7684\u8cfc\u7269\u60c5\u5883\uff0c\u4e26\u7d66\u4e88\u7d44\u5408\u6a19\u7c3d\uff08\u5169\u500b\u4ee5\u4e0a\u7684\u6a19\u7c64\uff09\u4f86\u5f62\u5bb9\u8a72\u60c5\u5883\uff0c\u6210\u70ba\u5546\u54c1\u7684\u9700\u6c42\u7279\u5fb5\u3002\u5982\u6b64\uff0c\u5546\u5bb6\u5011\u641c\u96c6\u5230\u7684\u8cc7\u6599\u5c07\u66f4\u5177\u6709\u610f\u7fa9\uff0c\u6bd4\u8d77\u904e\u53bb\u96f6\u788e\u7684\u8cc7\u8a0a\uff0c\u300c\u5546\u54c1\u7279\u5fb5\u300d\u8207\u300c\u884c\u70ba\u7279\u5fb5\u300d\u7684\u7d50\u5408\u66f4\u50cf\u662f\u4e00\u672c\u80fd\u770b\u5716\u8aaa\u6545\u4e8b\u7684\u66f8\uff0c\u9019\u5c07\u63a8\u52d5\u96fb\u5546\u300c\u6703\u54e1\u7d93\u71df\u300d\u8207\u300cEDM\u884c\u92b7\u300d\u9032\u5165\u65b0\u7684\u6642\u4ee3\uff0c\u4e00\u500b\u80fd\u5f9e\u300c\u5f9e\u5546\u54c1\u627e\u5c0d\u7684\u4eba\u300d\u4e5f\u80fd\u300c\u5f9e\u4eba\u627e\u5230\u5c0d\u7684\u5546\u54c1\u300d\uff0c\u96d9\u8ecc\u96d9\u5411\u4f75\u884c\u7684\u6578\u64da\u5167\u5bb9\u6642\u4ee3\u3002\u82e5\u60f3\u77ad\u89e3\u66f4\u591a awoo \u5546\u54c1\u63a8\u85a6\u5f15\u64ce\uff0c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/amp-recommendation-engine-pop-up\/\">\u3010AMP \u65b0\u529f\u80fd\u3011Pop-up \u5546\u54c1\u52d5\u614b\u63a8\u85a6\uff0c\u6253\u9020\u5c08\u5c6c\u60a8\u7684\u96fb\u5546\u8d85\u7d1a\u92b7\u552e\u54e1<\/a><\/p>\n<p>\u63a8\u85a6\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-brand\/\">\u5584\u7528MarTech\u8015\u8018\u7b2c\u4e00\u65b9\u6578\u64da\uff0c\u6df1\u5165\u638c\u63e1\u5ba2\u6236\u9700\u6c42\u6d1e\u5bdf\u6d88\u8cbb\u559c\u597d<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u8001\u95c6\uff0c\u6211\u5011\u5ba2\u6236\u6578\u91cf\u5f88\u5927\uff0c\u5176\u5be6\u61c9\u8a72\u8981\u505a\u4e00\u4e0bEDM\u884c\u92b7\uff0c\u56de\u8cfc\u7387\u6703\u66f4\u597d\uff01\u300d \u300cEDM\u884c\u92b7\uff1f\u90a3\u4e0d\u662f\u5341\u5e7e\u5e74\u7684\u65b9\u6cd5\u55ce\uff1f\u73fe [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":30447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,556,159],"tags":[185,186,184,187],"class_list":["post-30434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ec-ai","category-ai-applications","category-martech","tag-ai","tag-edm","tag-email-marketing","tag-187"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI \u6578\u64da\u5167\u5bb9\u6253\u9020\u300c\u5168\u65b0EDM\u884c\u92b7\u300d \u63d0\u5347\u96fb\u5546\u56de\u8cfc\u7387\uff0c\u8b93\u9867\u5ba2\u4e0d\u518d\u6c88\u7761 - awoo<\/title>\n<meta name=\"description\" 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