{"id":30583,"date":"2021-08-12T12:06:24","date_gmt":"2021-08-12T04:06:24","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30583"},"modified":"2025-05-05T14:49:00","modified_gmt":"2025-05-05T06:49:00","slug":"how-google-algorithm-affects-traffic","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/","title":{"rendered":"\u3010Google \u6f14\u7b97\u6cd5\u30116\u30017\u6708\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\u9020\u6210\u4e86\u54ea\u4e9b\u5f71\u97ff\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u516d\u3001\u4e03\u6708\u662f\u4eca\u5e74\u5c0d\u65bc\u7db2\u7ad9\u7ba1\u7406\u54e1\u8f03\u70ba\u714e\u71ac\u7684\u5169\u500b\u6708\uff0c\u6709\u4eba\u5728\u516d\u6708\u6d41\u91cf\u4e0a\u6f32\u3001\u4f46\u4e03\u6708\u4e0b\u8dcc\uff1b\u4e5f\u6709\u4eba\u5728\u516d\u6708\u6d41\u91cf\u4e0b\u8dcc\u3001\u4e03\u6708\u53c8\u4e0b\u8dcc\uff0c\u5c31\u50cf\u96f2\u9704\u98db\u8eca\u4e00\u6a23\u8d77\u8d77\u4f0f\u4f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\u9019\u7bc7\u6587\u7ae0\u5c31\u662f\u8981\u544a\u8a34\u4f60\u9019\u5169\u500b\u6708\u7d93\u6b77\u4e86\u54ea\u4e9b\u6f14\u7b97\u6cd5\u66f4\u65b0\uff0c\u800c\u7576\u4f60\u9762\u5c0d\u6838\u5fc3\u6f14\u7b97\u6cd5\u8b8a\u5316\u6642\uff0c\u61c9\u8a72\u7528\u600e\u9ebc\u6a23\u7684\u65b9\u5f0f(\u53ca\u5fc3\u614b)\u53bb\u9762\u5c0d\u6d41\u91cf\u7684\u6ce2\u52d5\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E7%B6%B2%E9%A0%81%E9%AB%94%E9%A9%97%E7%AE%97%E6%B3%95%E6%9B%B4%E6%96%B0%E7%9A%84%E5%BD%B1%E9%9F%BF%E7%A8%8B%E5%BA%A6%E5%A4%A7%E5%97%8E\" >\u7db2\u9801\u9ad4\u9a57\u7b97\u6cd5\u66f4\u65b0\u7684\u5f71\u97ff\u7a0b\u5ea6\u5927\u55ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E9%80%99%E6%AC%A1%E7%9A%84%E5%9E%83%E5%9C%BE%E5%85%A7%E5%AE%B9%E6%89%93%E6%93%8A%E6%BC%94%E7%AE%97%E6%B3%95%E6%9C%83%E5%BD%B1%E9%9F%BF%E6%8E%92%E5%90%8D%E5%97%8E\" >\u9019\u6b21\u7684\u5783\u573e\u5167\u5bb9\u6253\u64ca\u6f14\u7b97\u6cd5\u6703\u5f71\u97ff\u6392\u540d\u55ce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\" >\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\" >\u4ec0\u9ebc\u662f\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E7%9B%AE%E5%89%8D%E6%9C%89%E5%93%AA%E4%BA%9B%E5%B7%B2%E7%9F%A5%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\" >\u76ee\u524d\u6709\u54ea\u4e9b\u5df2\u77e5\u7684\u7070\u8272\u5730\u5e36<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E9%81%87%E5%88%B0%E6%A0%B8%E5%BF%83%E6%BC%94%E7%AE%97%E6%B3%95%E6%B3%A2%E5%8B%95%E6%80%8E%E9%BA%BC%E8%BE%A6\" >\u9047\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u6ce2\u52d5\u600e\u9ebc\u8fa6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E6%A0%B8%E5%BF%83%E6%BC%94%E7%AE%97%E6%B3%95%E5%AE%8C%E6%88%90%E5%BE%8C%E5%84%AA%E5%8C%96%E8%83%BD%E6%81%A2%E5%BE%A9%E5%8E%9F%E6%9C%AC%E6%B5%81%E9%87%8F%E5%97%8E\" >\u6838\u5fc3\u6f14\u7b97\u6cd5\u5b8c\u6210\u5f8c\u512a\u5316\u80fd\u6062\u5fa9\u539f\u672c\u6d41\u91cf\u55ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E5%A6%82%E4%BD%95%E7%9C%8B%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E8%B6%A8%E5%8B%A2\" >\u5982\u4f55\u770b\u6f14\u7b97\u6cd5\u7684\u8da8\u52e2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E6%95%B4%E9%AB%94%E7%B6%B2%E7%AB%99%E4%BF%A1%E8%99%9F%E6%98%AF%E4%BB%80%E9%BA%BC\" >\u6574\u9ad4\u7db2\u7ad9\u4fe1\u865f\u662f\u4ec0\u9ebc<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#1_E-A-T\" >1. E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#2_%E5%A4%96%E9%83%A8%E9%80%A3%E7%B5%90%E6%AC%8A%E9%87%8D\" >2. \u5916\u90e8\u9023\u7d50\u6b0a\u91cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#3_%E5%93%81%E7%89%8C%E8%81%B2%E9%87%8F\" >3. \u54c1\u724c\u8072\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#4_%E9%A0%81%E9%9D%A2%E9%AB%94%E9%A9%97\" >4. \u9801\u9762\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#5_%E8%B2%A0%E9%9D%A2%E4%BF%A1%E8%99%9F\" >5. \u8ca0\u9762\u4fe1\u865f<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/#%E7%B5%90%E8%AB%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E6%9B%B4%E6%96%B0%E6%87%B6%E4%BA%BA%E5%8C%85\"><\/span><b>\u6f14\u7b97\u6cd5\u66f4\u65b0\u61f6\u4eba\u5305<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u5c0d\u7167\u4e0b\u5716\u4e86\u89e3\u9019\u6b21\u6f14\u7b97\u6cd5\u7684\u6642\u9593\u9032\u7a0b\uff1a<\/span><\/p>\n<div class=\"table-responsive\"><table style=\"height: 281px;\" width=\"711\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6642\u9593<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6f14\u7b97\u6cd5\u66f4\u65b0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/04\/08~2021\/04\/21<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-product-reviews-update-31223.html\"><span style=\"font-weight: 400;\">\u7522\u54c1\u8a55\u8ad6\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/06\/02~2021\/06\/12<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-june-2021-core-update-31527.html\"><span style=\"font-weight: 400;\">\u516d\u6708\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/06\/15~2021\/08<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-page-experience-update-is-rolling-out-31603.html\"><span style=\"font-weight: 400;\">\u7db2\u9801\u9ad4\u9a57\u6f14\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/06\/23 \u958b\u59cb<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-search-spam-algorithm-update-june-23rd-31649.html\"><span style=\"font-weight: 400;\">\u6253\u64ca\u5783\u573e\u7db2\u9801\u6f14\u7b97\u6cd5(part 1)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/06\/23 \u958b\u59cb<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-search-spam-update-part-two-31674.html\"><span style=\"font-weight: 400;\">\u6253\u64ca\u5783\u573e\u7db2\u9801\u6f14\u7b97\u6cd5(part 2)<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021\/07\/01~2021\/07\/13<\/span><\/td>\n<td><a href=\"https:\/\/www.seroundtable.com\/google-july-2021-core-update-live-31696.html\"><span style=\"font-weight: 400;\">\u4e03\u6708\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30586 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-02-%E4%B8%8A%E5%8D%8811.57.54-485x300.png\" alt=\"\" width=\"485\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-02-%E4%B8%8A%E5%8D%8811.57.54-485x300.png 485w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-02-%E4%B8%8A%E5%8D%8811.57.54-1000x618.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-02-%E4%B8%8A%E5%8D%8811.57.54-768x475.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-02-%E4%B8%8A%E5%8D%8811.57.54.png 1216w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/p>\n<p>\u5716\u7247\u4f86\u6e90\uff1a<a href=\"https:\/\/www.seroundtable.com\/google-july-2021-core-update-live-31696.html\">SER<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u662f\u7522\u54c1\u8a55\u8ad6\u66f4\u65b0\u7684\u90e8\u5206\uff0c\u7531\u65bc\u5b83\u76ee\u524d<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/product-reviews-update#:~:text=%E9%80%99%E9%A0%85%E6%9B%B4%E6%96%B0%E5%B0%87%E6%96%BC%E5%8D%B3%E6%97%A5%E8%B5%B7%E4%B8%8A%E7%B7%9A%2C%E4%B8%8D%E9%81%8E%E7%9B%AE%E5%89%8D%E5%83%85%E9%81%A9%E7%94%A8%E6%96%BC%E4%BB%A5%E8%8B%B1%E6%96%87%E7%99%BC%E8%A1%A8%E7%9A%84%E8%A9%95%E8%AB%96%E3%80%82%E6%88%91%E5%80%91%E7%9B%B8%E4%BF%A1%E9%80%99%E5%8F%AF%E4%BB%A5%E9%80%B2%E4%B8%80%E6%AD%A5%E5%B9%AB%E5%8A%A9%E5%9C%A8%E7%94%A2%E5%93%81%E8%A9%95%E8%AB%96%E6%96%B9%E9%9D%A2%E6%8F%90%E4%BE%9B%E8%B1%90%E5%AF%8C%E5%85%A7%E5%AE%B9%E7%9A%84%E5%89%B5%E4%BD%9C%E8%80%85%E3%80%82\"><span style=\"font-weight: 400;\">\u50c5\u9069\u7528\u65bc\u4ee5\u82f1\u6587\u767c\u8868\u7684\u8a55\u8ad6<\/span><\/a><span style=\"font-weight: 400;\">\u6240\u4ee5\u9019\u908a\u4e0d\u6703\u7279\u5225\u505a\u8aaa\u660e\uff0c\u5f71\u97ff\u6700\u5927\u7684\u5206\u5225\u662f\u5169\u6b21\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\uff0c\u7dca\u63a5\u8457\u662f\u662f\u7db2\u9801\u9ad4\u9a57\u6f14\u7b97\u6cd5\u53ca\u5783\u573e\u5167\u5bb9\u6253\u64ca\u6f14\u7b97\u6cd5\u3002<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E5%BF%83%E6%BC%94%E7%AE%97%E6%B3%95%E6%98%AF%E4%BB%80%E9%BA%BC\"><\/span><span style=\"font-weight: 400;\">\u6838\u5fc3\u6f14\u7b97\u6cd5\u662f\u4ec0\u9ebc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u4f86\u8aaa\uff0cGoogle \u6703\u91dd\u5c0d\u4e0d\u540c\u9805\u76ee\u63d0\u51fa\u7279\u5b9a\u7684\u76f8\u95dc\u6f14\u7b97\u6cd5\uff0c\u50cf\u662f\u4f7f\u7528\u8005\u9ad4\u9a57<\/span><span style=\"font-weight: 400;\">\u6f14\u7b97\u6cd5\u5c31\u662f\u6839\u64da\u4f7f\u7528\u8005\u9ad4\u9a57\u5dee\u7570\u5f71\u97ff\u6392\u540d\u3001\u4f01\u9d5d\u6f14\u7b97\u6cd5\u5c31\u662f\u91dd\u5c0d\u7db2\u9801\u5916\u9023\u54c1\u8cea\u5f71\u97ff\u6392\u540d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u6838\u5fc3\u6f14\u7b97\u6cd5\u6c92\u6709\u91dd\u5c0d\u7279\u5b9a\u9805\u76ee\u5f71\u97ff\u6392\u540d\uff0c\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u7528\u9014\u5728\u65bc\u8abf\u6574\u6574\u9ad4\u6f14\u7b97\u6cd5\uff0cGoogle\u00a0 \u7684\u6392\u540d\u662f\u7531\u4e0a\u767e\u500b\u6f14\u7b97\u6cd5\u6240\u5171\u540c\u8abf\u6574\uff0c\u4f46\u6bcf\u500b\u6f14\u7b97\u6cd5\u53ef\u80fd\u56e0\u70ba\u6642\u9593\u6216\u4e8b\u4ef6\u7684\u4e0d\u540c\uff0c\u5c0e\u81f4\u4e0d\u540c\u6f14\u7b97\u6cd5\u7684\u6b0a\u91cd\u6703\u4e0d\u540c\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u7576\u5927\u5bb6\u5f9e\u684c\u6a5f\u8d70\u5411\u624b\u6a5f\u6642\uff0c\u624b\u6a5f\u7248\u9ad4\u9a57\u7684\u6f14\u7b97\u6cd5\u6b0a\u91cd\u5c31\u6703\u76f8\u5c0d\u8d8a\u4f86\u8d8a\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ef\u4ee5\u60f3\u50cf\u6838\u5fc3\u6f14\u7b97\u6cd5\u5c31\u662f\u5354\u8abf\u9019\u4e9b\u6f14\u7b97\u6cd5\u7684\u529f\u80fd\u4e4b\u4e00\uff0c\u6240\u4ee5\u4e5f\u7a31\u70ba\u5ee3\u6cdb\u66f4\u65b0\uff0c\u4e0d\u6703\u53ea\u91dd\u5c0d\u55ae\u7368\u5e7e\u500b\u9805\u76ee\u66f4\u65b0\uff0c\u6240\u4ee5\u6838\u5fc3\u6f14\u7b97\u6cd5\u4e5f\u662f\u570b\u5167\u5916 SEO \u5c08\u5bb6\u5011\u6700\u96e3\u6b78\u56e0\u7684\u6f14\u7b97\u6cd5\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E9%A0%81%E9%AB%94%E9%A9%97%E7%AE%97%E6%B3%95%E6%9B%B4%E6%96%B0%E7%9A%84%E5%BD%B1%E9%9F%BF%E7%A8%8B%E5%BA%A6%E5%A4%A7%E5%97%8E\"><\/span><span style=\"font-weight: 400;\">\u7db2\u9801\u9ad4\u9a57\u7b97\u6cd5\u66f4\u65b0\u7684\u5f71\u97ff\u7a0b\u5ea6\u5927\u55ce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5148\u8aaa\u7db2\u9801\u9ad4\u9a57\u7b97\u6cd5\u7684\u7d44\u6210\uff0c\u5206\u5225\u70ba <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/core-web-vitals-guide\/\"><span style=\"font-weight: 400;\">Core Web Vitals<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.yesharris.com\/seo-page-experience\/\"><span style=\"font-weight: 400;\">\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u3001\u7db2\u7ad9\u5b89\u5168\u6027\u3001\u5b89\u5168\u50b3\u8f38\u5354\u5b9a\u3001\u907f\u514d\u4fb5\u5165\u5f0f\u7db2\u9801<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5927\u5bb6\u90fd\u5f88\u95dc\u6ce8 CWVs \u5c0d\u65bc\u7db2\u7ad9\u6392\u540d\u7684\u5f71\u97ff\uff0c\u5c24\u5176\u662f\u901f\u5ea6\u512a\u5316\u7684\u5206\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u9019\u908a\u5fc5\u9808\u8aaa\uff0c\u9664\u975e\u539f\u672c\u7db2\u9801\u7684\u901f\u5ea6\u5c31\u975e\u5e38\u6162\uff0c\u5426\u5247\u901f\u5ea6\u512a\u5316\u53ef\u80fd\u6703\u662f\u4e00\u9805 C\/P \u503c\u975e\u5e38\u4f4e\u7684\u9805\u76ee\uff0c<\/span><a href=\"https:\/\/www.seroundtable.com\/google-talks-hypothetically-about-speed-as-a-ranking-factor-31375.html\"><span style=\"font-weight: 400;\">\u5c0d\u65bc\u6392\u540d\u7684\u63d0\u5347\u6548\u679c\u4e5f\u6703\u975e\u5e38\u6709\u9650<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u5982\u679c\u8aaa\u7db2\u7ad9\u672c\u8eab\u662f\u5c6c\u65bc\u5927\u578b\u7db2\u7ad9\u4e14\u9801\u9762\u901f\u5ea6\u672c\u8eab\u5c31\u8f03\u70ba\u7de9\u6162\u7684\u8a71\uff0c\u9084\u662f\u53ef\u80fd\u5c0d\u9801\u9762\u6392\u540d\u6709\u4e9b\u5f71\u97ff\uff0c\u4e0d\u904e<\/span><a href=\"https:\/\/www.sistrix.com\/blog\/page-experience-update-after-one-month-what-happened\/\"><span style=\"font-weight: 400;\">\u5728\u9019\u6b21\u7db2\u9801\u9ad4\u9a57\u7b97\u6cd5\u4f86\u8aaa\u5012\u662f\u6c92\u770b\u5230\u592a\u591a\u5c0d\u6392\u540d\u7684\u5f71\u97ff<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%80%99%E6%AC%A1%E7%9A%84%E5%9E%83%E5%9C%BE%E5%85%A7%E5%AE%B9%E6%89%93%E6%93%8A%E6%BC%94%E7%AE%97%E6%B3%95%E6%9C%83%E5%BD%B1%E9%9F%BF%E6%8E%92%E5%90%8D%E5%97%8E\"><\/span><span style=\"font-weight: 400;\">\u9019\u6b21\u7684\u5783\u573e\u5167\u5bb9\u6253\u64ca\u6f14\u7b97\u6cd5\u6703\u5f71\u97ff\u6392\u540d\u55ce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5783\u573e\u5167\u5bb9\u6253\u64ca\u6f14\u7b97\u6cd5\u4e3b\u8981\u662f\u8981\u5c07\u4e00\u4e9b\u9ed1\u5e3d\u7db2\u7ad9\u6216\u662f\u5783\u573e\u5167\u5bb9(\u4f8b\u5982\u5858\u585e\u95dc\u9375\u5b57\u3001\u6587\u7ae0\u53e5\u5b50\u975e\u5e38\u96dc\u4e82\u4e82\u585e\u95dc\u9375\u5b57\u7684\u9801\u9762\u7b49)\u7684\u6392\u540d\u964d\u4f4e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\u6839\u64da SER \u7684\u5831\u5c0e\uff0c\u9019\u5169\u6b21\u5783\u573e\u5167\u5bb9\u66f4\u65b0(<\/span><a href=\"https:\/\/www.seroundtable.com\/google-search-spam-algorithm-update-june-23rd-31649.html\"><span style=\"font-weight: 400;\">\u7b2c\u4e00\u6b21\u66f4\u65b0<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.seroundtable.com\/google-search-spam-update-part-two-31674.html\"><span style=\"font-weight: 400;\">\u7b2c\u4e8c\u6b21\u66f4\u65b0<\/span><\/a><span style=\"font-weight: 400;\">)\u90fd\u672a\u770b\u898b\u6bd4\u8f03\u660e\u986f\u7684\u6392\u540d\u6ce2\u52d5\u6216\u7db2\u7ad9\u6253\u64ca\uff0c\u9084\u6709\u4eba\u8aaa\u53cd\u800c\u770b\u5230\u4e86\u66f4\u591a\u7684\u5783\u573e\u5167\u5bb9\uff0c\u9023\u5728\u9ed1\u5e3d SEO \u8ad6\u58c7\u7684\u8a0e\u8ad6\u4e2d\u4e5f\u6c92\u6709\u770b\u5230\u660e\u986f\u906d\u53d7\u6253\u64ca\u7684\u73fe\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53ef\u80fd\u9019\u6b21\u7684\u5783\u573e\u5167\u5bb9\u6253\u64ca\u6f14\u7b97\u6cd5\u53ea\u6709\u91dd\u5c0d\u8f03\u70ba\u5229\u57fa\u7684\u5167\u5bb9\u6216\u662f\u7279\u5b9a\u5167\u5bb9\uff0c\u5c0d\u7e3d\u9ad4\u5f71\u97ff\u4e0d\u5927\uff0c\u6240\u4ee5\u4e0d\u7528\u592a\u64d4\u5fc3\u9019\u9805\u6f14\u7b97\u6cd5\u6703\u5c0d\u4f60\u7684\u6392\u540d\u9020\u6210\u592a\u5927\u7684\u885d\u64ca\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\"><\/span><b>\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\"><\/span><span style=\"font-weight: 400;\">\u4ec0\u9ebc\u662f\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u90fd\u77e5\u9053\uff0c\u6bcf\u500b\u6f14\u7b97\u6cd5\u80cc\u5f8c\u90fd\u6709\u5c0d\u61c9\u7684\u76ee\u7684\u3002\u4f8b\u5982\u8702\u9ce5\u6f14\u7b97\u6cd5\u7528\u4f86\u7406\u89e3\u95dc\u9375\u5b57\u8a9e\u610f\u4e26\u627e\u5c0b\u8207\u9801\u9762\u76f8\u7b26\u5408\u7684\u5167\u5bb9\uff0c\u800c\u718a\u8c93\u6f14\u7b97\u6cd5\u662f\u7528\u4f86\u6253\u64ca\u5167\u5bb9\u8fb2\u5834\u7b49\u7b49\uff0c\u800c Google \u70ba\u4e0d\u540c\u95dc\u9375\u5b57\u6392\u540d\u80cc\u5f8c\u6240\u9075\u5faa\u7684\u662f\u5b98\u65b9\u63a8\u51fa\u7684\u54c1\u8cea\u6307\u5357 <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/zh-TW\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">Search Quality Guide<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u8cea\u6307\u5357\u53ef\u4ee5\u60f3\u50cf\u6210 Google \u5e0c\u671b\u9075\u5faa\u7684\u6700\u7406\u60f3\u60c5\u6cc1\uff0c\u800c\u6f14\u7b97\u6cd5\u5c31\u662f\u5be6\u73fe\u6700\u7406\u60f3\u60c5\u6cc1\u7684\u65b9\u6cd5\u4e4b\u4e00\uff0c\u4f46\u662f\u5f9e\u73fe\u5be6\u5230\u7406\u60f3\u5f9e\u4f86\u4e0d\u662f\u4e00\u8e74\u53ef\u5e7e\u7684\uff0c\u9700\u8981\u5f88\u9577\u6642\u9593\u512a\u5316\u6f14\u7b97\u6cd5\uff0c\u800c\u4e14\u9084\u4e0d\u4e00\u5b9a\u505a\u5f97\u5230\u5b8c\u7f8e\u5be6\u73fe\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5<\/span><b>\u5728\u7406\u60f3\u60c5\u6cc1\u8207\u73fe\u5be6\u6f14\u7b97\u6cd5\u7684\u5dee\u7570\uff0c\u6211\u5011\u7a31\u4e4b\u70ba\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/b><span style=\"font-weight: 400;\">\u3002\u70ba\u4ec0\u9ebc\u8981\u63d0\u5230\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36\u5462\uff1f\u56e0\u70ba<\/span><b>\u6bcf\u6b21\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\u90fd\u662f\u5728\u8abf\u6574\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36<\/b><span style=\"font-weight: 400;\">\uff0c\u6f14\u7b97\u6cd5\u53ea\u6709\u5728\u9577\u6642\u9593\u7684\u8fed\u4ee3\u4e0b\u624d\u80fd\u81fb\u81f3\u5b8c\u7f8e\uff0c\u6240\u4ee5\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u53d7\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u6ce2\u52d5\u5f71\u97ff\u7684\u8a71\uff0c\u5f88\u6709\u53ef\u80fd\u5c31\u662f\u6f14\u7b97\u6cd5\u8fed\u4ee3\u6240\u9020\u6210\u7684\u5f71\u97ff\u3002<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E5%89%8D%E6%9C%89%E5%93%AA%E4%BA%9B%E5%B7%B2%E7%9F%A5%E7%9A%84%E7%81%B0%E8%89%B2%E5%9C%B0%E5%B8%B6\"><\/span><span style=\"font-weight: 400;\">\u76ee\u524d\u6709\u54ea\u4e9b\u5df2\u77e5\u7684\u7070\u8272\u5730\u5e36<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u5728 2018 \u5e74\u66f4\u65b0\u7684 <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/medic-update\/\"><span style=\"font-weight: 400;\">Medic Update \u6f14\u7b97\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u63d0\u5230\uff0c\u91ab\u7642\u985e\u7684\u7db2\u9801\u5167\u5bb9\u66f4\u52a0\u6ce8\u91cd\u5c08\u696d\u5ea6\u3001\u6b0a\u5a01\u5ea6\u53ca\u53ef\u4fe1\u5ea6\uff0c\u90a3\u5c0d\u65bc Google \u4f86\u8aaa\u600e\u9ebc\u5224 E-A-T \u6307\u6a19\u5c31\u6703\u662f\u6f14\u7b97\u6cd5\u9700\u8981\u5be6\u73fe\u7684\u76ee\u6a19\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u6703\u4e0d\u65b7\u52a0\u5f37\u5b83\u5224\u65b7\u9019\u4e9b\u6307\u6a19\u7684\u80fd\u529b\u8207\u65b9\u6cd5\uff0c\u66f4\u751a\u8005<\/span><b>\u5728\u4e2d\u6587\u8207\u82f1\u6587\u4e0a\u7684\u80fd\u529b\u5dee\u7570\u6703\u66f4\u986f\u8457<\/b><span style=\"font-weight: 400;\">\uff0cGoogle \u5c0d\u65bc\u4e2d\u6587\u8a9e\u610f\u7684\u7406\u89e3\u80fd\u529b\u8ddf\u82f1\u6587\u9084\u662f\u6709\u4e00\u5927\u6bb5\u5dee\u7570\uff0c\u6240\u4ee5\u4e2d\u6587\u76f8\u8f03\u82f1\u6587\u7684\u6f14\u7b97\u6cd5\u7070\u8272\u5730\u5e36\u53ef\u80fd\u6703\u66f4\u591a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%87%E5%88%B0%E6%A0%B8%E5%BF%83%E6%BC%94%E7%AE%97%E6%B3%95%E6%B3%A2%E5%8B%95%E6%80%8E%E9%BA%BC%E8%BE%A6\"><\/span><b>\u9047\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u6ce2\u52d5\u600e\u9ebc\u8fa6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%A0%B8%E5%BF%83%E6%BC%94%E7%AE%97%E6%B3%95%E5%AE%8C%E6%88%90%E5%BE%8C%E5%84%AA%E5%8C%96%E8%83%BD%E6%81%A2%E5%BE%A9%E5%8E%9F%E6%9C%AC%E6%B5%81%E9%87%8F%E5%97%8E\"><\/span><span style=\"font-weight: 400;\">\u6838\u5fc3\u6f14\u7b97\u6cd5\u5b8c\u6210\u5f8c\u512a\u5316\u80fd\u6062\u5fa9\u539f\u672c\u6d41\u91cf\u55ce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u5e38\u5728\u6838\u5fc3\u6f14\u7b97\u6cd5\u5b8c\u6210\u5f8c\uff0c\u4f60\u7684\u7db2\u7ad9\u53ef\u80fd\u6709\u660e\u986f\u7684\u4e0a\u5347\u6216\u4e0b\u964d\u3002\u8acb\u6ce8\u610f\uff0c<\/span><span style=\"font-weight: 400;\">\u5982\u679c\u662f\u4e0b\u964d\u7684\u8a71\uff0c\u901a\u5e38\u77ed\u6642\u9593\u5167\u662f\u6c92\u8fa6\u6cd5\u6062\u5fa9\u7684<\/span><span style=\"font-weight: 400;\">\u3002\u6309\u7167\u6b77\u5e74\u4f86\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u8da8\u52e2\u4f86\u770b\uff0c\u552f\u6709\u7576\u4e0b\u4e00\u6b21\u6838\u5fc3\u6f14\u7b97\u6cd5\u5230\u4f86\u4e4b\u6642\u624d\u6709\u6a5f\u6703\u53ef\u4ee5\u6062\u5fa9\uff0c\u4e0d\u904e\u4f60\u5982\u679c\u662f\u4e0a\u5347\u7684\uff0c\u53ea\u8981\u7db2\u7ad9\u4e82\u641e\u4e00\u901a\u5c31\u80fd\u8b93\u6392\u540d\u6d41\u91cf\u4e0b\u964d\u4e86\uff0c\u6240\u8b02\u5efa\u9020\u56f0\u96e3\u6467\u6bc0\u4e0d\u96e3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">awoo \u9019\u908a\u6703\u5efa\u8b70\u5f80\u5169\u500b\u65b9\u5411\u505a\uff0c\u7b2c\u4e00\u662f\u6f14\u7b97\u6cd5\u7684\u8da8\u52e2\uff0c\u7b2c\u4e8c\u662f\u6574\u9ad4\u7db2\u7ad9\u7684\u8a0a\u865f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E7%9C%8B%E6%BC%94%E7%AE%97%E6%B3%95%E7%9A%84%E8%B6%A8%E5%8B%A2\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u770b\u6f14\u7b97\u6cd5\u7684\u8da8\u52e2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6f14\u7b97\u6cd5\u7684\u8da8\u52e2\u5c31\u662f\uff0cGoogle \u5e0c\u671b\u5be6\u73fe\u7684\u76ee\u6a19\u53ca\u76ee\u524d\u7684\u5dee\u8ddd\uff0c\u4e5f\u5c31\u662f\u524d\u9762\u63d0\u5230\u7684\u7070\u8272\u5730\u5e36\uff0c\u73fe\u5728\u5176\u5be6\u6709\u500b\u5f88\u660e\u986f\u7684\u7070\u8272\u5730\u5e36\uff0c\u90a3\u5c31\u662f E-A-T \u76f8\u95dc\u6f14\u7b97\u6cd5\uff0c\u9019\u53ef\u80fd\u4e5f\u662f\u70ba\u4ec0\u9ebc <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u4e2d\u5fc3\u5728\u63d0\u5230\u6838\u5fc3\u6f14\u7b97\u6cd5\u6642\u8981\u76f4\u63a5\u9ede\u51fa E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5224\u65b7\u4e00\u7bc7\u6587\u7ae0\u7684 E-A-T \u6709\u5f88\u591a\u65b9\u5f0f\uff0c\u50cf\u662f\u500b\u4eba\u7d93\u6b77\u3001\u5f97\u734e\u734e\u9805\u3001\u5718\u968a\u5c08\u696d\u5ea6\u3001\u54c1\u724c\u8072\u671b\u3001\u6587\u737b\u63d0\u53ca\u7b49\u7b49\uff0c\u7136\u5f8c Google \u600e\u9ebc\u53bb\u9a57\u8b49\u9019\u500b\u6771\u897f\uff0c\u6211\u5011\u5fc5\u9808\u5f9e\u641c\u5c0b\u5f15\u64ce\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u7db2\u7ad9\u4e0d\u55ae\u55ae\u53ea\u662f\u4f60\u52a0\u500b\u5f97\u734e\u734e\u9805\u6216\u6587\u737b\u5c31\u80fd\u4ee3\u8868\u4f60\u662f\u9ad8 E-A-T\uff0c\u90a3\u4e9b\u734e\u9805\u7684\u9812\u5e03\u7db2\u7ad9\u6709\u6c92\u6709\u4e5f\u6307\u5411\u4f60\u7684\u9801\u9762\u3001\u63d0\u53ca\u7684\u671f\u520a\u6587\u737b\u672c\u8eab\u7684\u53ef\u4fe1\u5ea6\u9ad8\u4e0d\u9ad8\u7b49\u7b49\uff0c\u6703\u6709\u5f88\u591a\u7709\u89d2\uff0cawoo \u672a\u4f86\u6709\u6a5f\u6703\u4e5f\u6703\u64b0\u5beb E-A-T \u8a73\u76e1\u6307\u5357\u7d66\u5927\u5bb6\u53c3\u95b1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86 E-A-T \u5916\u9084\u6709\u54ea\u4e9b\u662f\u6bd4\u8f03\u91cd\u5927\u7684\u6f14\u7b97\u6cd5\uff0c\u7136\u5f8c\u8003\u616e\u5230\u4e2d\u6587\u8a9e\u610f\u7684\u7406\u89e3\u7a0b\u5ea6\uff0c\u6709\u54ea\u4e9b\u90e8\u5206\u662f\u4f60\u89ba\u5f97\u672a\u4f86\u6f14\u7b97\u6cd5\u66f4\u65b0\u6642\u5f71\u97ff\u6700\u5927\u7684\uff0c\u5f80\u9019\u500b\u65b9\u9762\u53bb\u512a\u5316\uff0c\u5728\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u5230\u4f86\u6642\u624d\u53ef\u80fd\u53d7\u5230\u8f03\u5c11\u7684\u885d\u64ca\u751a\u81f3\u6210\u9577\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E6%95%B4%E9%AB%94%E7%B6%B2%E7%AB%99%E4%BF%A1%E8%99%9F%E6%98%AF%E4%BB%80%E9%BA%BC\"><\/span><span style=\"font-weight: 400;\">\u6574\u9ad4\u7db2\u7ad9\u4fe1\u865f\u662f\u4ec0\u9ebc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u7db2\u7ad9\u6574\u9ad4\u4fe1\u865f\u662f\u4e00\u500b\u76f8\u5c0d\u62bd\u8c61\u7684\u6982\u5ff5\uff0c\u9996\u5148\u8981\u77e5\u9053<\/span><a href=\"https:\/\/www.seroundtable.com\/google-does-not-have-a-notion-of-page-authority-31625.html\"><span style=\"font-weight: 400;\">\u9801\u9762\u6c92\u6709\u55ae\u9801\u6b0a\u5a01\u5ea6\u9019\u4ef6\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\uff0cGoogle \u5728\u770b\u7db2\u7ad9\u7684\u6b0a\u5a01\u5ea6\u6642\u662f\u4ee5\u6574\u7ad9\u53bb\u770b\u800c\u975e\u55ae\u9801\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u53ea\u8abf\u6574\u5c0f\u90e8\u5206\u9805\u76ee\u5f88\u96e3\u5c0d\u6574\u9ad4\u6392\u540d\u9054\u5230\u8f03\u5927\u7684\u5f71\u97ff\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\u54ea\u4e9b\u4fe1\u865f\u662f\u6574\u9ad4\u4fe1\u865f Google \u4e26\u6c92\u6709\u660e\u8aaa\uff0c\u6240\u4ee5 awoo \u9019\u908a\u5f9e\u4e00\u4e9b\u6bd4\u8f03\u91cd\u8981\u7684\u6f14\u7b97\u6cd5\u4f86\u5217\u51fa\u53ef\u80fd\u662f\u6574\u9ad4\u4fe1\u865f\u7684\u56e0\u7d20\uff1a<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_E-A-T\"><\/span><span style=\"font-weight: 400;\">1. E-A-T<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6b0a\u5a01\u3001\u4fe1\u4efb\u8207\u5c08\u696d\u5ea6\uff0c\u5982\u4f55\u8b93\u6574\u500b\u7db2\u7ad9\u54c1\u724c\u5728\u8a72\u9818\u57df\u5177\u6709\u4e00\u5b9a\u7684\u6b0a\u5a01\u5ea6\u8207\u4fe1\u4efb\u5ea6\uff0c\u6587\u7ae0\u5167\u6587\u5982\u4f55\u9ad4\u73fe\u5c08\u696d\u5ea6\u3001\u7db2\u7ad9\u8ca0\u8cac\u4eba\u7684\u8072\u671b\u3001\u5718\u968a\u53ef\u4fe1\u5ea6\u7b49\u7b49\u90fd\u662f\u5f71\u97ff\u6574\u9ad4 E-A-T \u7684\u90e8\u5206\u3002\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_%E5%A4%96%E9%83%A8%E9%80%A3%E7%B5%90%E6%AC%8A%E9%87%8D\"><\/span><span style=\"font-weight: 400;\">2. \u5916\u90e8\u9023\u7d50\u6b0a\u91cd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u5916\u90e8\u9023\u7d50\u4e00\u76f4\u662f\u6392\u540d\u56e0\u7d20\u524d\u5e7e\u540d\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u9023\u7d50\u4f60\u7684\u7db2\u7ad9\u7684\u76f8\u95dc\u6027\u3001\u6b0a\u5a01\u5ea6\u53ca\u6578\u91cf\u591a\u5be1\uff0c\u6703\u7d9c\u5408\u6210\u4f60\u7684\u5916\u90e8\u9023\u7d50\u6b0a\u91cd\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_%E5%93%81%E7%89%8C%E8%81%B2%E9%87%8F\"><\/span><span style=\"font-weight: 400;\">3. \u54c1\u724c\u8072\u91cf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u591a\u5c11\u7db2\u7ad9\u6216\u662f\u65b0\u805e\u5a92\u9ad4\u5728\u7db2\u8def\u4e0a\u63d0\u53ca\u4f60\u7684\u54c1\u724c\uff0c\u751a\u81f3\u9023\u7d50\u5230\u4f60\u7684\u54c1\u724c\uff0c\u9019\u67d0\u90e8\u5206\u4e5f\u8207\u5916\u90e8\u9023\u7d50\u53ca E-A-T \u6709\u4e00\u5b9a\u7684\u95dc\u806f\u5ea6\uff0c\u7576\u4f60\u54c1\u724c\u8072\u91cf\u8d8a\u5927\u5728\u8a72\u9818\u57df\u8d8a\u6709\u4e00\u5b9a\u7684\u767c\u8a00\u6b0a\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_%E9%A0%81%E9%9D%A2%E9%AB%94%E9%A9%97\"><\/span><span style=\"font-weight: 400;\">4. \u9801\u9762\u9ad4\u9a57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u9019\u8207\u8fd1\u671f\u66f4\u65b0\u7684\u9801\u9762\u9ad4\u9a57\u6f14\u7b97\u6cd5\u6709\u8f03\u5927\u7684\u95dc\u4fc2\uff0c\u4f46\u9801\u9762\u9ad4\u9a57\u4fe1\u865f\u505a\u6539\u5584\uff0c\u901a\u5e38\u9700\u8981\u505a\u5230\u6574\u7ad9\u901f\u5ea6\u6709\u660e\u986f\u7684\u4e0a\u5347\uff0c\u8017\u6642\u8017\u529b\u8017\u6210\u672c\uff0c\u800c\u4e14\u76ee\u524d\u89c0\u5bdf\u5230\u56e0\u6539\u5584\u901f\u5ea6\u800c\u8b93\u6392\u540d\u4e0a\u5347\u7684\u7db2\u7ad9\u4ecd\u4e0d\u591a\uff0c\u5728\u8cc7\u6e90\u6709\u9650\u7684\u60c5\u6cc1\u4e0b awoo \u66f4\u63a8\u85a6\u6295\u5165\u5176\u5b83\u4ee5\u4e0a\u63d0\u5230\u7684\u76f8\u95dc\u4fe1\u865f\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_%E8%B2%A0%E9%9D%A2%E4%BF%A1%E8%99%9F\"><\/span><span style=\"font-weight: 400;\">5. \u8ca0\u9762\u4fe1\u865f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6539\u5584\u8ca0\u9762\u4fe1\u865f\u4e5f\u662f\u660e\u986f\u7684\u4fe1\u865f\u6539\u5584\uff0c\u50cf\u662f\u904e\u591a\u7684<\/span><a href=\"https:\/\/www.searchenginejournal.com\/what-is-thin-content-how-to-fix-it\/270583\/\"><span style=\"font-weight: 400;\">\u4f4e\u54c1\u8cea\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-link-spam-update\/414623\/\"><span style=\"font-weight: 400;\">\u904e\u591a\u7684\u5783\u573e\u5916\u9023<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.searchenginejournal.com\/negative-brand-mentions-ranking\/232435\/\"><span style=\"font-weight: 400;\">\u8ca0\u9762\u7684\u54c1\u724c\u8072\u8b7d<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u9019\u4e9b\u90fd\u662f\u76f4\u63a5\u5f71\u97ff\u7db2\u7ad9\u6574\u9ad4\u7684\u76f8\u95dc\u4fe1\u865f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AB%96\"><\/span><b>\u7d50\u8ad6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u5bb6\u4e00\u5b9a\u6709\u767c\u73fe\u6574\u7bc7\u770b\u5b8c\u600e\u9ebc\u6c92\u8aaa\u9019\u6b21\u6f14\u7b97\u6cd5\u5230\u5e95\u662f\u5f71\u97ff\u54ea\u4e00\u584a\uff0cawoo \u9019\u908a\u6c92\u6709\u7279\u5225\u8aaa\u7684\u539f\u56e0\uff0c\u5c31\u662f\u56e0\u70ba\u6838\u5fc3\u6f14\u7b97\u6cd5\u7684\u8907\u96dc\u4e26\u4e0d\u662f\u5e7e\u500b\u8b8a\u6578\u5c31\u80fd\u6b78\u56e0\u51fa\u4f86\u7684\uff0c\u52a0\u4e0a\u9019\u6b21\u53c3\u96dc\u4e86\u8a31\u591a\u6f14\u7b97\u6cd5\u7684\u6539\u52d5\uff0c\u6211\u5011\u627e\u4e86\u8a31\u591a\u570b\u5916\u5c08\u5bb6\u7684\u770b\u6cd5\uff0c\u4f46\u6700\u7d42\u5c31\u662f\u56de\u6b78\u5728\u6f14\u7b97\u6cd5\u7684\u7070\u8272\u5730\u5e36\u3001\u6f14\u7b97\u6cd5\u8b8a\u5316\u7684\u8da8\u52e2\u53ca\u7db2\u7ad9\u6574\u9ad4\u4fe1\u865f\u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u5f8c\u662f\u5fc3\u614b\u7684\u8abf\u6574\uff0c\u6838\u5fc3\u6f14\u7b97\u6cd5\u5f8c\u77ed\u6642\u9593\u6d41\u91cf\u56de\u4e0d\u4f86\u662f\u4e8b\u5be6\uff0c\u6211\u5011\u80fd\u505a\u7684\u5c31\u662f\u8abf\u6574\u597d\u7db2\u7ad9\u7b49\u5f85\u4e0b\u4e00\u6b21\u7684\u6838\u5fc3\u6f14\u7b97\u6cd5\u5230\u4f86\u5f8c\u6062\u5fa9\u66f4\u9ad8\u7684\u6d41\u91cf\u3002\u6211\u5011\u7684\u5ba2\u6236\u4e5f\u6709 E-A-T \u505a\u7684\u597d\u7d50\u679c\u6d41\u91cf\u537b\u9084\u662f\u5f80\u4e0b\u6389\u7684\u72c0\u6cc1\u3001E-A-T \u505a\u7684\u4e0d\u597d\u6d41\u91cf\u537b\u8d77\u4f86\u7684\u7db2\u7ad9\uff0c\u4f46\u9577\u9060\u770b\u4f86\u512a\u5316\u597d E-A-T \u4ecd\u6703\u8b93\u7db2\u7ad9\u5728\u672a\u4f86\u53d7\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6240\u4ee5\u6c92\u6709\u6b78\u7d0d\u6d41\u91cf\u6ce2\u52d5\u7684\u539f\u56e0\u4e00\u4f86\u5c31\u662f\u56e0\u679c\u6027\u8907\u96dc\uff0c\u5984\u4e0b\u5224\u65b7\u53ef\u80fd\u4e5f\u6703\u5f71\u97ff\u8b80\u8005\u5011\uff0c\u5176\u6b21\u662f\u5c07\u9577\u9060\u7684\u89c0\u5ff5\u5e36\u5230\u6587\u7ae0\u4e2d\uff0c\u4e00\u5b9a\u6bd4\u8b93\u5404\u4f4d\u53ea\u505a\u77ed\u66ab\u7684\u8abf\u6574\u4f46\u6548\u679c\u4e0d\u4f73\u9084\u8981\u4f86\u7684\u597d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u6709\u4efb\u4f55SEO\u3001SEM\uff0c\u6216\u7db2\u7ad9\u6d41\u91cf\u6210\u9577\u554f\u984c\uff0c<\/span>\u5e0c\u671b\u9032\u4e00\u6b65\u4e86\u89e3SEO\u6d41\u91cf\u6210\u9577\u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u53c3\u8003\u8cc7\u6599\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.gsqi.com\/marketing-blog\/google-july-2021-broad-core-update-analysis-findings\/\"><span style=\"font-weight: 400;\">Google\u2019s July 2021 Broad Core Update \u2013 Rapid-fire Insights From The Summer of Two Core Updates<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.amsivedigital.com\/insights\/seo\/google-july-2021-core-update-winners-losers-analysis\/\"><span style=\"font-weight: 400;\">Google\u2019s July 2021 Core Update: Winners, Losers &amp; Analysis<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.sistrix.com\/blog\/google-core-update-july-2021\/\"><span style=\"font-weight: 400;\">Google Core Update July 2021<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/searchengineland.com\/google-page-experience-update-now-slowly-rolling-out-349649\"><span style=\"font-weight: 400;\">Google page experience update now slowly rolling out<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/07\/search-traffic-drops\"><span style=\"font-weight: 400;\">Analyzing Google Search traffic drops | Google Search Central Blog<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.kevin-indig.com\/growth-memo\/user-perception-organic-search-and-algorithm-updates\/\"><span style=\"font-weight: 400;\">User perception, organic search, and algorithm updates<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.gsqi.com\/marketing-blog\/rich-snippets-impact-google-algorithm-updates\/\"><span style=\"font-weight: 400;\">Rich Snippets, including review, how-to, and faq, can be impacted by Google\u2019s broad core updates (and other major algorithm updates)<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seroundtable.com\/google-core-updates-impact-people-also-ask-31779.html\"><span style=\"font-weight: 400;\">Google: Core Updates Can Impact People Also Ask (PAA) Results<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter \u4e0a\u5c08\u5bb6\u5011\u7684\u8a0e\u8ad6\u4e32<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1417535008982589444\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/lilyraynyc\/status\/1417535008982589444<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1414548004409913345\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/lilyraynyc\/status\/1414548004409913345<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/twitter.com\/glenngabe\/status\/1414921517964664836\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/glenngabe\/status\/1414921517964664836<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a href=\"https:\/\/twitter.com\/glenngabe\/status\/1401516698717589506\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/glenngabe\/status\/1401516698717589506<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u516d\u3001\u4e03\u6708\u662f\u4eca\u5e74\u5c0d\u65bc\u7db2\u7ad9\u7ba1\u7406\u54e1\u8f03\u70ba\u714e\u71ac\u7684\u5169\u500b\u6708\uff0c\u6709\u4eba\u5728\u516d\u6708\u6d41\u91cf\u4e0a\u6f32\u3001\u4f46\u4e03\u6708\u4e0b\u8dcc\uff1b\u4e5f\u6709\u4eba\u5728\u516d\u6708\u6d41\u91cf\u4e0b\u8dcc\u3001\u4e03\u6708\u53c8\u4e0b\u8dcc [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":30772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[64,125,131,196],"class_list":["post-30583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-beginner","tag-google-news","tag-125","tag-seo","tag-196"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010Google \u6f14\u7b97\u6cd5\u30116\u30017\u6708\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\u9020\u6210\u4e86\u54ea\u4e9b\u5f71\u97ff\uff1f - awoo<\/title>\n<meta name=\"description\" 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