{"id":30682,"date":"2021-08-10T10:51:42","date_gmt":"2021-08-10T02:51:42","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30682"},"modified":"2023-12-28T16:43:24","modified_gmt":"2023-12-28T08:43:24","slug":"ikea-digital-transformation-martech","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ikea-digital-transformation-martech\/","title":{"rendered":"\u64c1\u62b1\u6578\u4f4d\u8f49\u578b\uff01IKEA\u5584\u7528\u96f6\u552e\u79d1\u6280\u8b93\u4eba\u4e0d\u5c0f\u5fc3\u5c31\u300c\u624b\u6ed1\u300d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5275\u7acb\u65bc1943\u5e74\u4eab\u8b7d\u570b\u969b\u5c07\u8fd180\u5e74\u7684\u5bb6\u5c45\u7522\u696d\u9f8d\u982dIKEA\uff0c\u92b7\u552e\u5176\u7368\u7279\u54c1\u724c\u4e14\u50f9\u683c\u5be6\u60e0\u7684\u5bb6\u5177\u7528\u54c1\uff0c\u4e0d\u50c5\u7522\u54c1\u9f4a\u5168\u4e14\u63d0\u4f9b\u9867\u5ba2\u81ea\u7d44\u6a02\u8da3\uff0c\u5ee3\u53d7\u8a31\u591a\u6d88\u8cbb\u8005\u559c\u611b\u3002\u70ba\u9069\u61c9\u6d88\u8cbb\u8005\u4e0d\u65b7\u6539\u8b8a\u7684\u8cfc\u7269\u7fd2\u6163\uff0cIKEA\u958b\u59cb\u64c1\u62b1\u6578\u4f4d\u8f49\u578b\uff0c\u5168\u9762\u4f48\u5c40\u96fb\u5546\u9818\u57df\u3002\u8aa0\u5982IKEA\u6bcd\u516c\u53f8Ingka\u96c6\u5718\u9996\u5e2d\u57f7\u884c\u5b98\u67cf\u767b\uff08Jesper Brodin\uff09\u6240\u8aac\u7684\uff1a\u300c\u6211\u5011\u6b63\u8655\u65bc\u70ba\u671f\u56db\u5e74\u7684\u8f49\u578b\u671f\uff0c\u904e\u53bb75\u5e74\uff0c\u6211\u5011\u4e00\u76f4\u6cbf\u7528\u76f8\u540c\u7684\u5546\u696d\u6a21\u5f0f\uff0c2018\u81f32022\u5e74\uff0c\u6211\u5011\u5c07\u5fb9\u5e95\u6539\u8b8a\u516c\u53f8\uff0c\u70ba\u4e0b\u4e00\u500b75\u5e74\u505a\u6e96\u5099\u3002\u300d\u63a5\u4e0b\u4f86\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u4f86\u770b\u770bIKEA\u5728\u6578\u4f4d\u8f49\u578b\u4e0a\uff0c\u63a1\u53d6\u4e86\u54ea\u4e9b\u884c\u92b7\u7b56\u7565\u5427\uff01<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ikea-digital-transformation-martech\/#%E4%B8%8D%E6%89%93%E5%AE%89%E5%85%A8%E7%89%8C%EF%BC%8CIKEA%E5%8B%87%E6%96%BC%E6%8C%91%E6%88%B0%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%88%87%E5%89%B5%E6%96%B0\" >\u4e0d\u6253\u5b89\u5168\u724c\uff0cIKEA\u52c7\u65bc\u6311\u6230\u6578\u4f4d\u8f49\u578b\u8207\u5275\u65b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ikea-digital-transformation-martech\/#OMO_%E5%B0%8D%E9%9B%B6%E5%94%AE%E9%9B%BB%E5%95%86%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\" >OMO \u5c0d\u96f6\u552e\u96fb\u5546\u7684\u91cd\u8981\u6027<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"IKEA%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E7%9A%84%E5%A5%91%E6%A9%9F\"><\/span><span style=\"font-weight: 400;\">IKEA\u6578\u4f4d\u8f49\u578b\u7684\u5951\u6a5f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u65e9\u57282008\u5e74IKEA\u5373\u91dd\u5c0d\u96fb\u5546\u884c\u92b7\u9032\u884c\u5167\u90e8\u8a0e\u8ad6\uff0c\u537b\u906d\u5275\u59cb\u4eba\u82f1\u683c\u74e6\u00b7\u574e\u666e\u62c9\u5fb7\uff08Ingvar Kamprad\uff09\u5426\u6c7a\uff0c\u4ed6\u64d4\u6182\u6b64\u8209\u6703\u5c0e\u81f4\u7dda\u4e0a\u3001\u7dda\u4e0b\u696d\u52d9\u7121\u6cd5\u6574\u5408\u3001\u5f7c\u6b64\u4e92\u76f8\u7af6\u722d\uff0c\u4e14\u7dda\u4e0a\u696d\u52d9\u6703\u5f71\u97ff\u5230\u9867\u5ba2\u5230\u5e97\u9ad4\u9a57\u53ca\u9910\u98f2\u6536\u76ca\uff0c\u52a0\u4e0a\u7dda\u4e0a\u7269\u6d41\u6240\u7522\u751f\u7684\u984d\u5916\u914d\u9001\u6210\u672c\u53ca\u98a8\u96aa\u7b49\u3002\u7136\u800c\uff0c\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u4ef0\u8cf4\u4e14\u7fd2\u6163\u4f7f\u7528\u96fb\u8166\u3001\u667a\u6167\u578b\u624b\u6a5f\u7b49\u6578\u4f4d\u8f09\u5177\u700f\u89bd\u5546\u54c1\u4e26\u5b8c\u6210\u7dda\u4e0a\u8cfc\u7269\uff0c\u4ee5\u53ca\u9762\u5c0d\u5176\u5b83\u96f6\u552e\u96fb\u5546\u696d\u8005\u7684\u593e\u64ca\uff0c\u70ba\u4e86\u5ef6\u7e8c\u4f01\u696d\u751f\u547d\uff0cIKEA\u65bc2018\u5e74\u5ba3\u5e03\u6b63\u5f0f\u64c1\u62b1\u6578\u4f4d\u8f49\u578b\uff0c\u7a4d\u6975\u6295\u5165\u96fb\u5546\u8207\u79d1\u6280\u884c\u92b7\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"IKEA%E4%BB%A5%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%E7%82%BA%E4%B8%AD%E5%BF%83%E7%9A%84%E7%B2%BE%E6%BA%96%E9%9B%BB%E5%95%86%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5\"><\/span><span style=\"font-weight: 400;\">IKEA\u4ee5\u9867\u5ba2\u9ad4\u9a57\u70ba\u4e2d\u5fc3\u7684\u7cbe\u6e96\u96fb\u5546\u884c\u92b7\u7b56\u7565<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">IKEA\u5341\u5206\u6ce8\u91cd\u6d88\u8cbb\u8005\u5230\u5e97\u7684\u5be6\u9ad4\u9ad4\u9a57\uff0c\u4f46\u70ba\u4e86\u56e0\u61c9\u6578\u4f4d\u5316\u6642\u4ee3\u7684\u5230\u4f86\uff0c\u6eff\u8db3\u6d88\u8cbb\u8005\u4f7f\u7528\u6578\u4f4d\u5de5\u5177\u7684\u9700\u6c42\uff0cIKEA\u7a4d\u6975\u6295\u5165\u96fb\u5546\u8207\u79d1\u6280\u884c\u92b7\uff0c\u85c9\u7531\u6578\u4f4d\u8f49\u578b\u8b93\u6578\u4f4d\u670d\u52d9\u53ef\u4ee5\u6eff\u8db3\u9867\u5ba2\u5728\u5404\u500b\u74b0\u7bc0\u7684\u6d88\u8cbb\u9ad4\u9a57\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u7b56\u75651\uff1a\u900f\u904e\u7dda\u4e0a\u793e\u7fa4\u3001\u7dda\u4e0b\u5feb\u9583\u5e97\uff0c\u6253\u9020\u6df1\u690d\u4eba\u5fc3\u7684\u54c1\u724c\u5f62\u8c61<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u9867\u5ba2\u70ba\u4e2d\u5fc3\u7684\u8a34\u6c42\uff0c\u8b93IKEA\u4e0d\u8ad6\u662f\u900f\u904e\u7dda\u4e0a\u793e\u7fa4\u5a92\u9ad4\u6216\u7dda\u4e0b\u5be6\u9ad4\u901a\u8def\uff0c\u90fd\u80fd\u4e00\u518d\u88fd\u9020\u8a71\u984c\uff0c\u8b93\u54c1\u724c\u5f62\u8c61\u6df1\u690d\u4eba\u5fc3\u3002IKEA\u5728\u8cfc\u7269\u9ad4\u9a57\u4e0a\u4e0d\u65b7\u6eff\u8db3\u4e26\u5354\u52a9\u89e3\u6c7a\u9867\u5ba2\u7684\u9700\u6c42\uff0c\u7576\u9867\u5ba2\u5728\u672a\u4f86\u6709\u9700\u6c42\u6642\uff0c\u80fd\u5728\u7b2c\u4e00\u6642\u9593\u5c31\u60f3\u5230IKEA\uff01<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30679\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%882.43.14-596x800.png\" alt=\"IKEA\u6578\u4f4d\u8f49\u578b-\u900f\u904e\u7dda\u4e0a\u793e\u7fa4\uff0c\u6253\u9020\u6df1\u690d\u4eba\u5fc3\u7684\u54c1\u724c\u5f62\u8c61\" width=\"447\" height=\"600\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%882.43.14-596x800.png 596w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%882.43.14-223x300.png 223w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%882.43.14.png 612w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<p style=\"text-align: center;\">(\u5716\u7247\u4f86\u6e90: IKEA FB\u7c89\u7d72\u5718)<\/p>\n<p><span style=\"font-weight: 400;\">IKEA\u5584\u7528\u81ea\u5bb6\u7522\u54c1\u5275\u9020\u8a71\u984c\uff0c\u4ee5\u4e00\u6b3e\u9bca\u9b5a\u62b1\u6795\u88fd\u9020\u8da3\u5473\u60c5\u5883\uff0c\u4e26\u9806\u52e2\u5c0e\u8cfc\u81f3\u7167\u7247\u4e2d\u7684\u76f8\u95dc\u5546\u54c1\u3002\u7167\u7247\u4e0d\u50c5\u5438\u5f15\u4eba\u4e14\u9054\u5230\u7642\u7652\u4eba\u5fc3\u7684\u6548\u679c\uff0c\u5728\u7db2\u8def\u4e0a\u4e5f\u5e36\u52d5\u4e86\u5176\u5b83\u8cfc\u8cb7\u9bca\u9b5a\u62b1\u6795\u7684\u6d88\u8cbb\u8005\uff0c\u7d1b\u7d1b\u52a0\u5165\u64fa\u62cd\u9bca\u9b5a\u7684\u7167\u7247\u5206\u4eab\uff0c\u9032\u800c\u9020\u6210\u4e00\u80a1\u6436\u8cfc\u71b1\u6f6e\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-30685\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ikea-520x800.png\" alt=\"ikea \u900f\u904e\u7dda\u4e0a\u793e\u7fa4\u3001\u7dda\u4e0b\u5feb\u9583\u5e97\uff0c\u6253\u9020\u6df1\u690d\u4eba\u5fc3\u7684\u54c1\u724c\u5f62\u8c61\" width=\"390\" height=\"600\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ikea-520x800.png 520w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ikea-195x300.png 195w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/ikea.png 542w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: center;\">(\u5716\u7247\u4f86\u6e90: IKEA FB\u7c89\u7d72\u5718)<\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u96fb\u5546\u884c\u92b7\u7684\u9748\u6d3b\u904b\u7528\u5916\uff0cIKEA\u5728\u7dda\u4e0b\u5be6\u9ad4\u5feb\u9583\u5e97\u7684\u64cd\u4f5c\u4e5f\u66fe\u6210\u529f\u88fd\u9020\u8a71\u984c\uff0c2018\u5e74\u5e74\u5e95\u5728\u81fa\u5317\u901a\u5316\u8857\u591c\u5e02\u958b\u8a2d\u767e\u5143\u5546\u5e97\uff0c\u73fe\u5834\u9084\u6709\u8ca9\u552e\u971c\u6dc7\u6dcb\u3001\u71b1\u72d7\u5821\u7b49\u7f8e\u98df\uff0c\u4e26\u5728\u5e97\u5916\u4f48\u7f6e\u9069\u5408\u6253\u5361\u7684\u64fa\u8a2d\u88dd\u7f6e\uff0c\u6210\u529f\u64c4\u7372\u5e74\u8f15\u4eba\u7684\u5fc3\uff0c\u4e26\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u722d\u76f8\u6253\u5361\u4e0a\u50b3\u3002\u7dca\u63a5\u8457\uff0cIKEA\u53c8\u958b\u8a2d\u5feb\u9583\u65c5\u9928\u300cpop-up hotel\u300d\uff0c\u50c5\u958b\u653e9\u5929\u5c31\u6709\u8d85\u904e 35,000\u4eba\u5831\u540d\uff0c\u6700\u5f8c\u9078\u51fa3\u540d\u5165\u9078\u8005\u514d\u8cbb\u5165\u4f4f\u65c5\u9928\u3002IKEA\u85c9\u7531\u6b64\u6d3b\u52d5\u51f8\u986f\u512a\u8cea\u7761\u7720\u74b0\u5883\u7684\u91cd\u8981\u6027\uff0c\u6210\u529f\u5f15\u8d77\u773e\u4eba\u5171\u9cf4\uff0c\u4e5f\u70baIKEA\u518d\u6b21\u5275\u9020\u884c\u92b7\u8a71\u984c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u7b56\u75652\uff1a\u5584\u7528\u884c\u92b7\u79d1\u6280\u6d88\u5f2d\u5230\u5e97\u9ad4\u9a57\u7684\u8ddd\u96e2<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u300cIKEA Place\u300dAPP\u8b93\u9867\u5ba2\u53ef\u4ee5\u900f\u904e\u64f4\u589e\u5be6\u5883\uff08AR\uff09\u6280\u8853\uff0c\u5c07\u559c\u6b61\u7684\u5bb6\u5177\u6295\u653e\u5728\u6240\u8655\u7684\u7a7a\u9593\u4e2d\uff0c\u6a21\u64ec\u64fa\u653e\u6548\u679c\uff0c\u6210\u529f\u5730\u63a1\u7528\u79d1\u6280\u884c\u92b7\u70ba\u9867\u5ba2\u89e3\u6c7a\u554f\u984c\uff0c\u6d88\u5f2d\u6389\u7dda\u4e0a\u8207\u7dda\u4e0b\u8cfc\u7269\u7684\u75db\u9ede\uff0c\u76f8\u5c0d\u5730\u4e5f\u63d0\u9ad8\u4e86\u9867\u5ba2\u8cfc\u8cb7\u610f\u9858\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u63d0\u4f9bAR APP\u5916\uff0cIKEA\u9084\u61c9\u7528\u4e86\u6700\u65b0\u7684AI\u79d1\u6280\uff0c\u5c07\u6240\u8655\u7a7a\u9593\u7d933D\u6383\u63cf\u5f8c\uff0c\u8f49\u63db\u62103D\u6a21\u5f0f\uff0c\u9867\u5ba2\u5373\u53ef\u76e1\u60c5\u642d\u914d\u5bb6\u5177\u64fa\u8a2d\uff0c\u4e0d\u50c5\u89e3\u6c7a\u5c07\u771f\u6b63\u5bb6\u5177\u64fa\u653e\u5bb6\u4e2d\u5f8c\u4e0d\u5982\u9810\u671f\u7684\u72c0\u6cc1\uff0c\u4e26\u9054\u5230\u6bd4\u5be6\u9ad4\u5546\u5e97\u66f4\u5177\u9ad4\u6709\u6548\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30687 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04-569x300.png\" alt=\"IKEA\u6578\u4f4d\u8f49\u578b - \u5584\u7528\u79d1\u6280\u884c\u92b7\u6d88\u5f2d\u5230\u5e97\u9ad4\u9a57\u7684\u8ddd\u96e2\" width=\"569\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04-569x300.png 569w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04-1000x527.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04-768x405.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04-1536x810.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2021-08-0-4-%E4%B8%8B%E5%8D%883.52.04.png 1660w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<p style=\"text-align: center;\">(\u5716\u7247\u4f86\u6e90: <a href=\"https:\/\/www.ikea.com\/au\/en\/customer-service\/mobile-apps\/say-hej-to-ikea-place-pub1f8af050\">IKEA\u5b98\u7db2<\/a>)<\/p>\n<h2><\/h2>\n<h3><span style=\"font-weight: 400;\">\u7b56\u75653\uff1a\u70ba\u6d88\u8cbb\u8005\u6253\u9020\u300c\u660e\u65e5\u4e4b\u5bb6\u300d\u7684\u667a\u6167\u5bb6\u5c45\u751f\u6d3b<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">IKEA\u65bc2019\u5e74\u63a8\u51fa\u4e86\u81ea\u5bb6\u7684\u667a\u6167\u5bb6\u96fb\u7cfb\u7d71\uff0c\u5176\u4e2d\u5305\u62ec\u4e86\u667a\u6167\u7167\u660e\u3001\u667a\u6167\u97f3\u97ff\u3001\u667a\u6167\u7a97\u7c3e\u7b49\u3002IKEA\u7684\u667a\u6167\u7167\u660e\u53ea\u8981\u900f\u904e\u624b\u4e2d\u7684\u63a7\u5236\u5668\u6216\u624b\u6a5fAPP\u5373\u53ef\u77ac\u9593\u8abf\u6697\u6216\u8abf\u4eae\u5ba4\u5167\u71c8\u5149\uff0c\u800c\u667a\u6167\u7a97\u7c3e\u5247\u53ef\u8a2d\u5b9a\u6642\u9593\u8b93\u6372\u7c3e\u81ea\u52d5\u958b\u5408\u3002\u79c9\u6301\u8457\u4e00\u8cab\u7684\u5e73\u50f9\u7b56\u7565\uff0cIKEA\u8b93\u4e00\u822c\u6d88\u8cbb\u8005\u4e5f\u80fd\u9ad4\u9a57\u667a\u6167\u5bb6\u5c45\u7522\u54c1\u7684\u751f\u6d3b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"IKEA Smart belysning \u2013 Ljus n\u00e4r du pluggar. Och pussas.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NFUbZqcohdc?start=40&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">\u7b56\u75654\uff1a\u64c1\u62b1OMO\uff0c\u8b93\u7dda\u4e0a\u7dda\u4e0b\u5b8c\u7f8e\u878d\u5408<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">IKEA\u5728\u904e\u53bb\u9019\u5e7e\u5e74\u85c9\u7531\u7cbe\u6e96\u7684\u96fb\u5546\u548c\u79d1\u6280\u884c\u92b7\uff0c\u5efa\u7acb\u4ee5\u89e3\u6c7a\u554f\u984c\u70ba\u51fa\u767c\u9ede\u7684\u6578\u4f4d\u670d\u52d9\uff0c\u6210\u529f\u8655\u7406\u6d88\u8cbb\u8005\u5728\u7dda\u4e0a\u8207\u7dda\u4e0b\u8cfc\u7269\u7684\u75db\u9ede\uff0c\u52a0\u4e0a\u7522\u54c1\u4e0d\u65b7\u7cbe\u9032\uff0c\u70ba\u6d88\u8cbb\u8005\u6253\u9020\u66f4\u7406\u60f3\u3001\u66f4\u4fbf\u5229\u7684\u5c45\u5bb6\u751f\u6d3b\u3002IKEA\u4e0d\u65b7\u81f4\u529b\u65bc\u6574\u5408OMO\uff08Online-Merge-Offline\uff09\uff0c\u9054\u5230\u7dda\u4e0a\u3001\u7dda\u4e0b\u6d88\u8cbb\u9023\u7d50\uff0c\u4f8b\u5982\uff1a\u9867\u5ba2\u53ef\u4ee5\u900f\u904eIKEA\u7db2\u7ad9\u898f\u5283\u5c45\u5bb6\u7a7a\u9593\uff0c\u518d\u5230\u9580\u5e02\u6216\u4f7f\u7528\u9060\u7aef\u670d\u52d9\u4e2d\u5fc3\u8207IKEA\u5ba2\u670d\u806f\u7e6b\uff0c\u63d0\u4f9b\u9867\u5ba2\u591a\u65b9\u4f4d\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4e26\u6eff\u8db3\u9867\u5ba2\u9700\u6c42\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E6%89%93%E5%AE%89%E5%85%A8%E7%89%8C%EF%BC%8CIKEA%E5%8B%87%E6%96%BC%E6%8C%91%E6%88%B0%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B%E8%88%87%E5%89%B5%E6%96%B0\"><\/span>\u4e0d\u6253\u5b89\u5168\u724c\uff0cIKEA\u52c7\u65bc\u6311\u6230\u6578\u4f4d\u8f49\u578b\u8207\u5275\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">IKEA\u57282018\u5e74\u7a4d\u6975\u6295\u5165\u96f6\u552e\u96fb\u5546\u5f8c\uff0c\u96fb\u5546\u71df\u6536\u4f54\u6574\u9ad4\u71df\u6536\u5f9e7%\u4e0a\u5347\u523031%\u3002\u800c\u5728\u9762\u5c0d\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7206\u767c\uff0c\u7dda\u4e0a\u71df\u6536\u7206\u589e45%\uff0c\u5373\u4f7f\u75ab\u60c5\u671f\u9593\u5168\u7403\u95dc\u9589\u4e8675%\u7684\u5be6\u9ad4\u5e97\uff0c\u4f462020\u5e74\u7684\u7e3d\u71df\u6536\u4ecd\u6709237\u5104\u6b50\u5143\uff0c\u6bd4\u8d77\u5176\u5b83\u96f6\u552e\u696d\u7684\u6158\u6cc1\uff0cIKEA\u900f\u904e\u6578\u4f4d\u8f49\u578b\u7ad9\u7a69\u8173\u8ddf\uff0c\u9806\u61c9\u5b85\u7d93\u6fdf\u6642\u4ee3\u7684\u5230\u4f86\uff0c\u6210\u529f\u5c0e\u5165\u65b0\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"OMO_%E5%B0%8D%E9%9B%B6%E5%94%AE%E9%9B%BB%E5%95%86%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span><span style=\"font-weight: 400;\">OMO 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\u7a4d\u6975\u958b\u767c\u4e9e\u6d32\u7b2c\u4e00\u500b\u4ee5 \u201c\u5168\u81ea\u52d5\u7522\u54c1\u5206\u6790\/\u7406\u89e3\u201d \u7684 PDP\uff08Product Data Platform\uff09\u7cfb\u7d71\uff0c\u900f\u904e\u4f01\u696d\u7db2\u7ad9\u672c\u8eab\u7684\u7b2c\u4e00\u65b9\u6578\u64da CDP\uff0c\u4ee5\u53ca\u5f9e\u7db2\u969b\u7db2\u8def\u3001\u7db2\u8def\u5de5\u5177\u6536\u96c6\u5230\u7684\u5546\u54c1\u53ca\u6d88\u8cbb\u8005\u504f\u597d\u8cc7\u6599\uff0c\u518d\u52a0\u4e0a awoo NLP\uff08Natural language processing\uff09\u8207\u4eba\u5de5\u667a\u6167\u6280\u8853\uff0c\u5f9e\u7522\u54c1\u6709\u9650\u7684\u6587\u5b57\u4ecb\u7d39\uff0c\u52a0\u4e0a\u5f9e\u7db2\u969b\u7db2\u8def\u4e0a\u6536\u96c6\u5230\u7684\u5404\u7a2e\u8cc7\u8a0a\uff0c\u6700\u5f8c\u518d\u52a0\u4e0a\u5716\u7247\u8fa8\u8b58\u6280\u8853\uff0c\u7cbe\u6e96\u904b\u7b97\u51fa\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u5716\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awoo Marketing Platform\u4ee5PDP\u6280\u8853\u70ba\u57fa\u790e\uff0c\u91dd\u5c0d\u6d88\u8cbb\u8005\u9032\u5e97\u524d\u3001\u5f8c\u751a\u81f3\u96e2\u958b\u5f8c\u7684\u518d\u884c\u92b7\u90fd\u80fd\u6709\u6240\u638c\u63e1\uff0c\u5177\u9ad4\u5be6\u73feOMO\u7684\u6578\u64da\u61c9\u7528\uff0c\u70ba\u4f01\u696d\u63d0\u4f9b\u4ee5\u6d88\u8cbb\u8005\u70ba\u4e2d\u5fc3\u7684\u6578\u4f4d\u8f49\u578b\u7b56\u7565\u3002\u82e5\u60f3\u77ad\u89e3\u66f4\u591aAwoo Marketing Platform \u96fb\u5546\u89e3\u6c7a\u65b9\u6848<\/span>\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/amp-recommendation-engine-pop-up\/\">\u3010AMP \u65b0\u529f\u80fd\u3011Pop-up \u5546\u54c1\u52d5\u614b\u63a8\u85a6\uff0c\u6253\u9020\u5c08\u5c6c\u60a8\u7684\u96fb\u5546\u8d85\u7d1a\u92b7\u552e\u54e1<\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u95dc\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/site-search-optimization-skill\/\">\u5982\u4f55\u512a\u5316\u7ad9\u5167\u641c\u5c0b\u5f15\u64ce\uff0c\u5e6b\u52a9\u96fb\u5546\u964d\u4f4e\u8df3\u51fa\u7387\u3001\u63d0\u5347\u8f49\u63db\uff01<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5275\u7acb\u65bc1943\u5e74\u4eab\u8b7d\u570b\u969b\u5c07\u8fd180\u5e74\u7684\u5bb6\u5c45\u7522\u696d\u9f8d\u982dIKEA\uff0c\u92b7\u552e\u5176\u7368\u7279\u54c1\u724c\u4e14\u50f9\u683c\u5be6\u60e0\u7684\u5bb6\u5177\u7528\u54c1\uff0c\u4e0d\u50c5\u7522\u54c1\u9f4a\u5168\u4e14\u63d0 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