{"id":30913,"date":"2021-08-17T09:56:38","date_gmt":"2021-08-17T01:56:38","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30913"},"modified":"2024-03-06T01:29:17","modified_gmt":"2024-03-05T17:29:17","slug":"cookieless-solutions-deliver-right-message-to-right-people-at-right-moment","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-solutions-deliver-right-message-to-right-people-at-right-moment\/","title":{"rendered":"\u628a\u5c0d\u7684\u8a0a\u606f\u5728\u5c0d\u7684\u6642\u9593\u50b3\u7d66\u5c0d\u7684\u4eba\uff0c\u76e4\u9ede cookieless \u6642\u4ee3\u7684 3 \u5927\u89e3\u6c7a\u65b9\u6848\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Google \u5728 2021 \u5e74\u5c31\u5ba3\u4f48\u5c07\u6b63\u5f0f\u7d42\u7d50 Chrome \u700f\u89bd\u5668\u7684\u7b2c\u4e09\u65b9 Cookie\uff0c\u7d93\u6b77\u5e7e\u6ce2\u5ef6\u9072\u7d42\u65bc\u5728 2024\u5e74\u7b2c\u4e00\u5b63\u958b\u59cb\u9010\u6b65\u5be6\u65bd\uff0c\u7b2c\u4e09\u5b63\u8d77\u5c07\u5168\u9762\u9010\u6b65\u505c\u6b62\u652f\u63f4\u3002\u6b64\u5916\uff0c\u5728\u5404\u570b\u6d88\u8cbb\u8005\u96b1\u79c1\u4fdd\u8b77\u7684\u60c5\u52e2\u4e4b\u4e0b\uff0c\u5927\u773e\u5c0d\u4fdd\u8b77\u500b\u4eba\u96b1\u79c1\u6b0a\u76ca\u7684\u610f\u8b58\u4e5f\u8d8a\u4f86\u8d8a\u9ad8\u3002\u56e0\u6b64\u672c\u6587\u76e4\u9ede\u56e0\u61c9 Cookieless \u5e02\u5834\u51fa\u73fe\u7684\u4e09\u5927\u66ff\u4ee3\u65b9\u6848\uff0c\u5e6b\u52a9\u54c1\u724c\u8207\u96fb\u5546\u6301\u7e8c\u5be6\u8e10\u7cbe\u6e96\u884c\u92b7\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-solutions-deliver-right-message-to-right-people-at-right-moment\/#%E6%96%B9%E6%A1%88%E4%BA%8C%E3%80%80Google_%E9%9A%B1%E7%A7%81%E6%B2%99%E7%9B%92%E8%A8%88%E7%95%AB%E5%8A%9B%E6%8E%A8_FLoC_%E8%BF%BD%E8%B9%A4%E6%8A%80%E8%A1%93\" >\u65b9\u6848\u4e8c\u3000Google \u96b1\u79c1\u6c99\u76d2\u8a08\u756b\u529b\u63a8 FLoC \u8ffd\u8e64\u6280\u8853<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-solutions-deliver-right-message-to-right-people-at-right-moment\/#%E6%96%B9%E6%A1%88%E4%B8%89%E3%80%80%E4%BB%A5%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%E7%82%BA%E6%A0%B8%E5%BF%83_%E2%80%94_awoo_PDP_%E5%95%86%E5%93%81%E6%99%BA%E6%85%A7%E6%8E%A2%E5%8B%98%E5%B9%B3%E5%8F%B0\" >\u65b9\u6848\u4e09\u3000\u4ee5\u5546\u54c1\u6578\u64da\u70ba\u6838\u5fc3 \u2014 awoo PDP \u5546\u54c1\u667a\u6167\u63a2\u52d8\u5e73\u53f0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B9%E6%A1%88%E4%B8%80%E3%80%80%E5%85%A7%E5%AE%B9%E6%AF%94%E5%B0%8D%E6%8A%80%E8%A1%93_Contextual_Targeting_%E6%8C%81%E7%BA%8C%E9%80%B2%E5%8C%96\"><\/span><strong>\u65b9\u6848\u4e00\u3000\u5167\u5bb9\u6bd4\u5c0d\u6280\u8853 (Contextual Targeting) \u6301\u7e8c\u9032\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-30967 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_1025593243-533x300.png\" alt=\"\u963f\u7269\u79d1\u6280_\u5167\u6587\u6bd4\u5c0d\u6280\u8853\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_1025593243-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_1025593243-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_1025593243-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_1025593243.png 1200w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u6bd4\u5c0d\u6280\u8853\u5176\u5be6\u5728\u6578\u4f4d\u5ee3\u544a\u9818\u57df\u5b58\u5728\u5df2\u4e45\uff0c\u4e3b\u8981\u900f\u904e\u5b9a\u4f4d\u4f4d\u5740\uff08URL\uff09\u53bb\u722c\u87f2\u5a92\u9ad4\u5167\u5bb9\uff0c\u85c9\u6b64\u6293\u53d6\u67d0\u500b\u7db2\u7ad9\u5167\u5bb9\u7684\u95dc\u9375\u5b57\uff0c\u5f8c\u7e8c\u518d\u914d\u5c0d\u76f8\u5c0d\u61c9\u7684\u5ee3\u544a\u5167\u5bb9\u9032\u884c\u6295\u653e\u3002\u4e0d\u540c\u65bc <\/span><span style=\"font-weight: 400;\">Cookie <\/span><span style=\"font-weight: 400;\">\u662f\u6536\u96c6\u4f7f\u7528\u8005\u7684\u700f\u89bd\u884c\u70ba\u3001\u7fd2\u6163\u9019\u985e\u6d89\u53ca\u500b\u4eba\u96b1\u79c1\u7684\u8cc7\u6599\uff0cContextual Targeting \u5247\u805a\u7126\u5728\u6bd4\u5c0d\u7db2\u9801\u5167\u5bb9\uff0c\u56e0\u6b64\u4e0d\u6703\u4f7f\u7528\u5230\u6d88\u8cbb\u8005\u7684\u884c\u70ba\u8cc7\u6599\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u6d89\u53ca\u7528\u6236\u7684\u884c\u70ba\u8cc7\u6599\u6240\u5e36\u4f86\u7684\u52a3\u52e2\uff0c\u5c31\u662f\u8f03\u7121\u6cd5\u50cf\u7b2c\u4e09\u65b9 <\/span><span style=\"font-weight: 400;\">Cookie <\/span><span style=\"font-weight: 400;\">\u53ef\u4ee5\u7d30\u5206\u53d7\u773e\uff0c\u9032\u800c\u63a8\u64ad\u500b\u4eba\u5316\u7684\u5ee3\u544a\u3002\u4e0d\u904e\u9019\u5e7e\u5e74\u5167\u5bb9\u6bd4\u5c0d\u6280\u8853\u4e5f\u5728\u6301\u7e8c\u9032\u5316\uff0c\u958b\u59cb\u6709 Contextual Intelligence \u4e5f\u5c31\u662f\u5167\u5bb9\u667a\u80fd\u5316\u61c9\u7528\uff0c\u5c07\u7db2\u9801\u5167\u7684\u8996\u89ba\u5716\u7247\u3001\u6bb5\u843d\u3001\u53e5\u5b50\u4e5f\u7d0d\u5165\u9032\u968e\u5206\u6790\uff0c\u85c9\u7531\u642d\u914d\u54c1\u724c\u7684\u7b2c\u4e00\u65b9\u6578\u64da\u4e92\u76f8\u5a92\u5408\u4e4b\u5f8c\uff0c\u5728\u5a92\u9ad4\u6295\u653e\u76f8\u5c0d\u7cbe\u6e96\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B9%E6%A1%88%E4%BA%8C%E3%80%80Google_%E9%9A%B1%E7%A7%81%E6%B2%99%E7%9B%92%E8%A8%88%E7%95%AB%E5%8A%9B%E6%8E%A8_FLoC_%E8%BF%BD%E8%B9%A4%E6%8A%80%E8%A1%93\"><\/span><strong>\u65b9\u6848\u4e8c\u3000Google \u96b1\u79c1\u6c99\u76d2\u8a08\u756b\u529b\u63a8 FLoC \u8ffd\u8e64\u6280\u8853<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-30969\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_565063075-533x300.png\" alt=\"\u963f\u7269\u79d1\u6280_google FLoC\u65b9\u6848\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_565063075-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_565063075-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/shutterstock_565063075.png 1000w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u4e00\u624b\u628a\u6301 <\/span><span style=\"font-weight: 400;\">Cookie <\/span><span style=\"font-weight: 400;\">\u8d70\u5411\u7684 Google\uff0c\u5118\u7ba1\u6c7a\u5b9a\u6dd8\u6c70 <\/span><span style=\"font-weight: 400;\">Cookie<\/span><span style=\"font-weight: 400;\">\uff0c\u4f46\u4e5f\u4e0d\u53ef\u80fd\u8b93\u5ee3\u544a\u71df\u6536\u767d\u767d\u9001\u7d66\u5225\u4eba\u3002\u56e0\u6b64\u81ea 2019 \u5e74\u8d77 Google \u63a8\u52d5\u96b1\u79c1\u6c99\u76d2\uff08Privacy Sandbox\uff09\u8a08\u756b\u63d0\u51fa FLoC\uff08Federated Learning of Cohorts\uff09\u6280\u8853\uff0c\u4f5c\u70ba\u66ff\u4ee3\u7b2c\u4e09\u65b9 <\/span><span style=\"font-weight: 400;\">Cookie <\/span><span style=\"font-weight: 400;\">\u7684\u65b0\u65b9\u6848\uff0c\u4e00\u5ea6\u5f15\u767c\u4e00\u9023\u4e32\u8cea\u7591\u4fb5\u72af\u96b1\u79c1\u7684\u8072\u6d6a\uff0c\u4f7f Google \u4e0d\u5f97\u4e0d\u653e\u68c4\u6b64\u9805\u6280\u8853\uff0c \u800c\u5f8c\u4ee5\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\u300cTopics\u300d\u53d6\u800c\u4ee3\u4e4b\u3002<\/span><\/p>\n<p>\u5169\u8005\u540c\u6a23\u63a1\u53d6\u300c\u8208\u8da3\u7fa4\u7d44\u300d\u65b9\u5f0f\uff0c\u4f46 Topics \u8b93\u8208\u8da3\u4e3b\u984c\u7bc4\u570d\u66f4\u6a21\u7cca\uff0c\u5ee3\u544a\u5546\u4e5f\u66f4\u4e0d\u5bb9\u6613\u8ffd\u8e64\u5230\u500b\u4eba\uff0c\u7528\u6236\u4e5f\u80fd\u5920\u770b\u5230\u81ea\u5df1\u88ab\u6b78\u985e\u7684\u4e3b\u984c\uff0c\u5982\u679c\u4e0d\u60f3\u770b\u898b\u67d0\u4e3b\u984c\uff0c\u53ef\u4ee5\u9078\u64c7\u4e3b\u52d5\u522a\u9664\uff0c\u4e14\u7d00\u9304\u53ea\u6703\u4fdd\u7559\u4e09\u5468\uff0c\u5c31\u6703\u522a\u9664\u91cd\u65b0\u8a08\u7b97\uff0c\u4f46\u9019\u9805\u6280\u8853\u662f\u5426\u80fd\u771f\u6b63\u9054\u5230\u4fdd\u8b77\u96b1\u79c1\u7684\u4f5c\u7528\uff0c\u4ecd\u6709\u5f85\u89c0\u5bdf\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%96%B9%E6%A1%88%E4%B8%89%E3%80%80%E4%BB%A5%E5%95%86%E5%93%81%E6%95%B8%E6%93%9A%E7%82%BA%E6%A0%B8%E5%BF%83_%E2%80%94_awoo_PDP_%E5%95%86%E5%93%81%E6%99%BA%E6%85%A7%E6%8E%A2%E5%8B%98%E5%B9%B3%E5%8F%B0\"><\/span><strong>\u65b9\u6848\u4e09\u3000\u4ee5\u5546\u54c1\u6578\u64da\u70ba\u6838\u5fc3 \u2014 awoo PDP \u5546\u54c1\u667a\u6167\u63a2\u52d8\u5e73\u53f0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40328\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-768x409-min.png\" alt=\"\" width=\"768\" height=\"409\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-768x409-min.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-768x409-min-563x300.png 563w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">awoo Product Discovery Platform (awoo PDP) \u662f\u4e9e\u6d32\u7b2c\u4e00\u500b\u4ee5 AI 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