{"id":30999,"date":"2021-08-31T10:28:14","date_gmt":"2021-08-31T02:28:14","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=30999"},"modified":"2025-08-18T09:10:23","modified_gmt":"2025-08-18T01:10:23","slug":"neuromarketing-increase-conversion","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/neuromarketing-increase-conversion\/","title":{"rendered":"\u96fb\u5546\u8f49\u63db\u7387\u5927\u589e\u7684\u79d8\u8a23\uff01\u5168\u4e16\u754c\u90fd\u5728\u7814\u7a76\u7684\u300c\u8166\u795e\u7d93\u884c\u92b7\u5b78\u300d\u653b\u4f54\u6d88\u8cbb\u8005\u7684\u5fc3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u904e\u53bb\u7db2\u8cfc\u8ffd\u6c42\u7684\u300c\u773c\u7403\u7d93\u6fdf\u300d\u53ef\u80fd\u5df2\u7d93\u843d\u4f0d\u4e86\uff01\u56e0\u70ba\u6839\u64da\u7814\u7a76\uff0c\u73fe\u4ee3\u4eba\u6bcf\u5929\u5f9e\u624b\u6a5f\u3001\u96fb\u8166\u63a5\u53d7\u5927\u91cf\u7684\u8cc7\u8a0a\uff0c\u6578\u64da\u986f\u793a\u73fe\u5728\u6d88\u8cbb\u8005\u76ef\u8457\u87a2\u5e55\u7684\u5c08\u6ce8\u529b\u53ea\u5269\u4e0b8\u79d2\u3002\u63db\u8a00\u4e4b\uff0c\u54c1\u724c\u5f9e\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u300c\u773c\u775b\u300d\uff0c\u9032\u4e00\u6b65\u8981\u8f49\u70ba\u653b\u4f54\u4ed6\u5011\u7684\u300c\u5167\u5fc3\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u300c\u52fe\u5fc3\u7d93\u6fdf\u5b78\u300d\u7576\u9053\uff0c\u54c1\u724c\u7684\u884c\u92b7\u7b56\u7565\u9664\u4e86\u4ef0\u8cf4\u611f\u6027\u3001\u5438\u5f15\u4eba\u7684\u6587\u6848\uff0c\u5c07\u66f4\u9032\u4e00\u6b65\u5ef6\u4f38\u5230\u7406\u6027\u601d\u8003\u7684\u79d1\u5b78\u7814\u7a76\u3002\u300c\u8166\u795e\u7d93\u884c\u92b7\u5b78\u300d\uff08NeuroMarketing\uff09\u662f\u5168\u7403\u54c1\u724c\u76ee\u524d\u7a4d\u6975\u7814\u7a76\u7684\u65b0\u9818\u57df\uff0c\u4e5f\u5c31\u662f\u900f\u904e\u79d1\u5b78\u908f\u8f2f\uff0c\u89c0\u5bdf\u6d88\u8cbb\u8005\u63a5\u53d7\u884c\u92b7\u5167\u5bb9\u523a\u6fc0\u5f8c\u7684\u5927\u8166\u53cd\u61c9\uff0c\u9032\u800c\u627e\u5230\u6d88\u8cbb\u8005\u6703\u885d\u52d5\u8cfc\u7269\u7684\u95dc\u9375\u56e0\u7d20\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/neuromarketing-increase-conversion\/#AI_%E8%85%A6%E7%A5%9E%E7%B6%93%E8%A1%8C%E9%8A%B7%E8%A1%8C%E9%8A%B7%E5%AD%B8_%E7%B2%BE%E6%BA%96%E6%B4%9E%E5%AF%9F%E6%B6%88%E8%B2%BB%E8%80%85%EF%BC%8C%E6%8E%A8%E8%96%A6%E8%AE%93%E4%BA%BA%E6%80%A6%E7%84%B6%E5%BF%83%E5%8B%95%E7%9A%84%E5%95%86%E5%93%81\" >AI + \u8166\u795e\u7d93\u884c\u92b7\u884c\u92b7\u5b78\u00a0 \u7cbe\u6e96\u6d1e\u5bdf\u6d88\u8cbb\u8005\uff0c\u63a8\u85a6\u8b93\u4eba\u6026\u7136\u5fc3\u52d5\u7684\u5546\u54c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/neuromarketing-increase-conversion\/#Awoo_Product_Data_Platform_%E9%81%8B%E7%94%A8_AI_%E5%8F%8ANLP_%E6%89%93%E9%80%A0%E6%9C%80%E6%87%82%E9%A1%A7%E5%AE%A2%E7%9A%84%E9%9B%BB%E5%95%86%E8%B6%85%E7%B4%9A%E6%A5%AD%E5%8B%99%E5%93%A1\" >Awoo Product Data Platform \u904b\u7528 AI \u53caNLP \u6253\u9020\u6700\u61c2\u9867\u5ba2\u7684\u96fb\u5546\u8d85\u7d1a\u696d\u52d9\u54e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/neuromarketing-increase-conversion\/#%E8%85%A6%E7%A7%91%E5%AD%B8%E5%AE%B6_%E8%8C%82%E6%9C%A8%E5%81%A5%E4%B8%80%E9%83%8E%E5%8A%A0%E5%85%A5_awoo_%E5%9C%98%E9%9A%8A%EF%BC%8C\" >\u8166\u79d1\u5b78\u5bb6 \u8302\u6728\u5065\u4e00\u90ce\u52a0\u5165 awoo \u5718\u968a\uff0c<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A7%A3%E5%AF%86%E8%85%A6%E7%A5%9E%E7%B6%93%E8%A1%8C%E9%8A%B7%E5%AD%B8%EF%BC%8C%E7%82%BA%E4%BB%80%E9%BA%BC%E6%9C%89%E6%99%82%E5%80%99%E7%B8%BD%E6%83%B3%E5%A4%A7%E8%B2%B7%E7%89%B9%E8%B2%B7%EF%BC%9F\"><\/span><b>\u89e3\u5bc6\u8166\u795e\u7d93\u884c\u92b7\u5b78\uff0c\u70ba\u4ec0\u9ebc\u6709\u6642\u5019\u7e3d\u60f3\u5927\u8cb7\u7279\u8cb7\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u300a\u5927\u8166\u62d2\u7d55\u4e0d\u4e86\u7684\u884c\u92b7\uff1a100\u500b\u5b8c\u7f8e\u6311\u52d5\u611f\u5b98\u7684Marketing \u2573 \u8166\u79d1\u5b78\u7d93\u5178\u6cd5\u5247\u300b\u7684\u89e3\u91cb\uff0c\u300c\u8166\u795e\u7d93\u884c\u92b7\u5b78\u300d\u7c21\u55ae\u4f86\u8aaa\uff0c\u5c31\u662f\u904b\u7528\u529f\u80fd\u6027\u78c1\u5171\u632f\u6210\u50cf\u5100\u5668\uff08fMRI\uff09\u6216\u8166\u96fb\u6ce2\u5100\uff08EEG\uff09\u6280\u8853\uff0c\u89c0\u5bdf\u53d7\u8a66\u8005\u5728\u89c0\u770b\u4e00\u7cfb\u5217\u884c\u92b7\u5167\u5bb9\u5f8c\uff0c\u5927\u8166\u5448\u73fe\u7684\u8a8d\u77e5\u53cd\u61c9\u53ca\u6d3b\u52d5\u72c0\u6cc1\uff0c\u9032\u800c\u64f7\u53d6\u7814\u7a76\u7d50\u679c\u8b93\u54c1\u724c\u7528\u4f86\u6539\u5584\u7522\u54c1\u5ee3\u544a\u53ca\u884c\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<h2><\/h2>\n<h3><b>\u885d\u52d5\u8cfc\u7269\u662f\u56e0\u70ba\u5927\u8166\u53eb\u4f60\u9019\u6a23\u505a\uff1f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\uff0c\u5927\u8166\u7684\u8907\u96dc\u7a0b\u5ea6\u8d85\u4e4e\u6211\u5011\u5c0d\u81ea\u8eab\u7684\u7406\u89e3\uff0c\u4f60\u662f\u5426\u6709\u985e\u4f3c\u7d93\u9a57\uff0c\u6709\u4e9b\u6642\u5019\u4e0d\u77e5\u9053\u70ba\u4ec0\u9ebc\uff0c\u5c31\u662f\u7279\u5225\u60f3\u8cb7\u6771\u897f\u7292\u8cde\u81ea\u5df1\u3002\u5927\u591a\u6578\u4eba\u904e\u53bb\u6703\u8a8d\u70ba\u8cfc\u7269\u662f\u7d93\u904e\u7406\u6027\u601d\u8003\u5f8c\u624d\u6703\u884c\u52d5\uff0c\u4f46\u7d93\u904e\u8166\u795e\u7d93\u884c\u92b7\u5b78\u7684\u7814\u7a76\uff0c\u767c\u73fe\u5927\u8166\u6709\u8a31\u591a\u5167\u5206\u6ccc\u7269\u8cea\u6703\u5f71\u97ff\u6d88\u8cbb\u8005\u5224\u65b7\uff0c\u9032\u800c\u9020\u6210\u885d\u52d5\u8cfc\u7269\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31025 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.001-4-533x300.png\" alt=\"\u963f\u7269\u79d1\u6280 - \u8166\u795e\u7d93\u884c\u92b7\u5b78 \u8840\u6e05\u7d20\" width=\"533\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff0c\u300c\u9650\u6642\u8cfc\u8cb7\u3001\u671f\u9593\u9650\u5b9a\u300d\u7684\u6587\u6848\u6703\u8a98\u767c\u89c0\u770b\u8005\u7684\u7126\u616e\uff0c\u4fc3\u4f7f\u5927\u8166\u7684\u8840\u6e05\u7d20\u6e1b\u5c11\u5206\u6ccc\uff0c\u9019\u6642\u5019\u6d88\u8cbb\u8005\u66f4\u5bb9\u6613\u88ab\u717d\u52d5\uff0c\u66f4\u6709\u6a5f\u6703\u7522\u751f\u60f3\u6436\u8cfc\u7684\u52d5\u6a5f\u3002\u53c8\u6216\u662f\u54c1\u724c\u7d66\u4e88\u6d88\u8cbb\u8005\u4e0d\u5728\u9810\u671f\u5167\u7684\u984d\u5916\u8d08\u54c1\u3001\u63d0\u4f9bVIP\u6703\u54e1\u610f\u60f3\u4e0d\u5230\u7684\u512a\u60e0\u734e\u52f5\uff0c\u9664\u4e86\u539f\u672c\u60f3\u8cfc\u8cb7\u7684\u5546\u54c1\uff0c\u53c8\u53ef\u7372\u5f97\u66f4\u591a\uff0c\u9019\u6642\u5019\u5927\u8166\u6703\u5206\u6ccc\u4e00\u7a2e\u50ac\u7522\u7d20\uff0c\u6703\u8b93\u7576\u4e8b\u4eba\u7372\u5f97\u5e78\u798f\u611f\uff0c\u9019\u6642\u5019\u5c0d\u54c1\u724c\u7684\u597d\u611f\u5ea6\u5c31\u6703\u5927\u5e45\u63d0\u5347\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u54c1\u724c\u904b\u7528\u8166\u795e\u7d93\u884c\u92b7\u5b78\uff0c\u8b93\u4f60\u7121\u6cd5\u6297\u62d2\u624b\u6ed1<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5c31\u767c\u73fe\u8a31\u591a\u54c1\u724c\uff0c\u958b\u59cb\u904b\u7528\u8166\u795e\u7d93\u884c\u92b7\u5b78\u65b9\u6cd5\uff0c\u523a\u6fc0\u6d88\u8cbb\u8005\u4f86\u63d0\u5347\u92b7\u552e\u696d\u7e3e\u3002\u300c\u7279\u5225\u662f\u7576\u5927\u8166\u770b\u5230\u904e\u9ad8\u8a02\u50f9\u6642\u7684\u53cd\u61c9\uff0c\u5c31\u50cf\u7576\u4e0b\u88ab\u63cd\u4e86\u4e00\u62f3\uff0c\u5341\u5206\u75db\u82e6\u96e3\u53d7\u3002\u300d\u56e0\u6b64\u54c1\u724c\u5728\u8a2d\u8a08\u5b9a\u50f9\u6642\uff0c\u6703\u523b\u610f\u5217\u51fa\u591a\u7a2e\u65b9\u6848\uff0c\u5176\u4e2d\u4e00\u9805\u65b9\u6848\u5b9a\u50f9\u6703\u6bd4\u5e02\u9762\u5546\u54c1\u9084\u9ad8\uff0c\u9019\u6642\u6d88\u8cbb\u8005\u5c31\u6703\u5927\u5e45\u8f49\u5411\u8cb7\u50f9\u683c\u6b21\u9ad8\u3001\u6027\u50f9\u6bd4\u76f8\u5c0d\u597d\u7684\u65b9\u6848\uff0c\u800c\u9019\u500b\u65b9\u6848\u5176\u5be6\u5c31\u662f\u54c1\u724c\u6700\u60f3\u529b\u63a8\u7684\u5546\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9762\u5c0d\u65b0\u5947\u6709\u8da3\u7684\u4e8b\u7269\uff0c\u56e0\u70ba\u4e0d\u78ba\u5b9a\u6027\u7684\u523a\u6fc0\uff0c\u6703\u8b93\u5927\u8166\u6703\u5206\u6ccc\u591a\u5df4\u80fa\uff0c\u82e5\u662f\u6bcf\u6b21\u8cfc\u7269\u7372\u5f97\u65b0\u7684\u9ad4\u9a57\uff0c\u9019\u4e9b\u9ad4\u9a57\u5347\u7d1a\u90fd\u6703\u5206\u6ccc\u591a\u5df4\u80fa\uff0c\u8b93\u6d88\u8cbb\u8005\u958b\u59cb\u9677\u5165\u65b0\u5947\u4e8b\u7269\u5e36\u4f86\u7684\u5feb\u611f\u7684\u5faa\u74b0\uff0c\u9032\u800c\u5bb9\u6613\u5fd8\u8a18\u95dc\u6ce8\u50f9\u683c\uff0c\u5f62\u6210\u8cfc\u7269\u6210\u766e\u7684\u72c0\u6cc1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31027 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.002-3-533x300.png\" alt=\"\u963f\u7269\u79d1\u6280 \u8166\u795e\u7d93\u884c\u92b7\u5b78 \u50ac\u7522\u7d20\" width=\"533\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u4e5f\u7d93\u5e38\u904b\u7528\u5404\u7a2e\u5546\u54c1\u63a8\u85a6\u7684\u6a5f\u5236\uff0c\u92ea\u5929\u84cb\u5730\u7684\u904b\u7528\u5373\u6642\u63a8\u85a6\u3001\u500b\u4eba\u5316EDM\u3001\u8cfc\u7269\u8eca\u672a\u7d50\u901a\u77e5\u7b49\uff0c\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\u4ed6\u53ef\u80fd\u60f3\u8981\u7684\u5546\u54c1\uff0c<\/span><span style=\"font-weight: 400;\">\u5275\u9020\u66f4\u591a\u65b0\u5947\u6709\u8da3\u7684\u523a\u6fc0\uff0c\u518d\u642d\u914d\u5b9a\u50f9\u7b56\u7565\uff0c\u589e\u52a0\u66f4\u591a\u4e0d\u80fd\u4e0d\u8cb7\u7684\u8a98\u56e0\uff0c\u8b93\u6d88\u8cbb\u8005\u7684\u5927\u8166\u5206\u6ccc\u66f4\u591a\u5e78\u798f\u7684\u50ac\u7522\u7d20\uff0c\u4e5f\u8b93\u8f49\u63db\u5927\u589e\u3001\u696d\u7e3e\u9577\u7d05\u7834\u65b0\u9ad8\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"AI_%E8%85%A6%E7%A5%9E%E7%B6%93%E8%A1%8C%E9%8A%B7%E8%A1%8C%E9%8A%B7%E5%AD%B8_%E7%B2%BE%E6%BA%96%E6%B4%9E%E5%AF%9F%E6%B6%88%E8%B2%BB%E8%80%85%EF%BC%8C%E6%8E%A8%E8%96%A6%E8%AE%93%E4%BA%BA%E6%80%A6%E7%84%B6%E5%BF%83%E5%8B%95%E7%9A%84%E5%95%86%E5%93%81\"><\/span><b>AI + \u8166\u795e\u7d93\u884c\u92b7\u884c\u92b7\u5b78\u00a0 \u7cbe\u6e96\u6d1e\u5bdf\u6d88\u8cbb\u8005\uff0c\u63a8\u85a6\u8b93\u4eba\u6026\u7136\u5fc3\u52d5\u7684\u5546\u54c1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u54c1\u724c\u638c\u63e1\u5230\u8166\u795e\u7d93\u884c\u92b7\u5b78\u7684\u7cbe\u9ad3\uff0c\u662f\u4e0d\u662f\u5728\u884c\u92b7\u5ee3\u544a\u7684\u5ba3\u50b3\u4e0a\uff0c\u4e00\u5b9a\u5c31\u80fd\u767e\u767c\u767e\u4e2d\u52fe\u5f15\u6d88\u8cbb\u8005\u885d\u52d5\u8cfc\u7269\u5462\uff1f\u4e8b\u5be6\u4e0a\uff0c\u96fb\u5546\u751f\u610f\u5f80\u5f80\u6700\u96e3\u8207\u5be6\u9ad4\u96f6\u552e\u5339\u6575\u7684\uff0c\u5c31\u662f\u300c\u5e97\u54e1\u300d\u626e\u6f14\u523a\u6fc0\u6d88\u8cbb\u8005\u885d\u52d5\u8cfc\u7269\u7684\u89d2\u8272\u3002\u53b2\u5bb3\u7684\u6ac3\u54e5\u3001\u6ac3\u59ca\u5f80\u5f80\u80fd\u6d1e\u5bdf\u4e0d\u540c\u5ba2\u7fa4\u7684\u60f3\u6cd5\u53ca\u9700\u6c42\uff0c\u63a8\u85a6\u6d88\u8cbb\u8005\u81ea\u5df1\u90fd\u6599\u60f3\u4e0d\u5230\u7684\u5546\u54c1\u7d44\u5408\uff0c\u8b93\u9867\u5ba2\u5728\u8166\u6ce2\u5f31\u7684\u72c0\u614b\u4e0b\u99ac\u4e0a\u62ff\u51fa\u76ae\u593e\u3001\u4fe1\u7528\u5361\u7d50\u5e33\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u904e\u96a8\u8457\u79d1\u6280\u7684\u9032\u5c55\uff0c\u73fe\u5728\u96fb\u5546\u96f6\u552e\u696d\u8005\u958b\u59cb\u904b\u7528AI\u6280\u8853\uff0c\u6a21\u64ec\u5be6\u9ad4\u9580\u5e02\u5e97\u54e1\u7684\u670d\u52d9\u5f62\u5f0f\uff0c\u6d1e\u5bdf\u9867\u5ba2\u7684\u5167\u5fc3\uff0c\u9032\u800c\u63a8\u85a6\u4ee4\u4eba\u6026\u7136\u5fc3\u52d5\u7684\u5546\u54c1\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Awoo_Product_Data_Platform_%E9%81%8B%E7%94%A8_AI_%E5%8F%8ANLP_%E6%89%93%E9%80%A0%E6%9C%80%E6%87%82%E9%A1%A7%E5%AE%A2%E7%9A%84%E9%9B%BB%E5%95%86%E8%B6%85%E7%B4%9A%E6%A5%AD%E5%8B%99%E5%93%A1\"><\/span><b>Awoo Product Data Platform \u904b\u7528 AI \u53caNLP \u6253\u9020\u6700\u61c2\u9867\u5ba2\u7684\u96fb\u5546\u8d85\u7d1a\u696d\u52d9\u54e1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">awoo\u958b\u767c\u51fa\u4e9e\u6d32\u7b2c\u4e00\u500b\u4ee5 AI \u6280\u8853\u7406\u89e3\u5546\u54c1\u53ca\u6d88\u8cbb\u8005\u610f\u5716\u7684\u4eba\u5de5\u667a\u6167\u5e73\u53f0Product Data Platform (PDP)\uff0c\u7d50\u5408\u300c\u5546\u54c1\u7406\u89e3\u300d\u53ca\u300c\u884c\u70ba\u7279\u5fb5\u300d\u6280\u8853\uff0c\u4e5f\u5c31\u662f\u904b\u7528 AI \u904b\u7b97\u53ca NLP (Nature Language Processing) \u5206\u6790\u5546\u54c1\u6a19\u7c64\u95dc\u806f\u6280\u8853\uff0c\u8b93\u54c1\u724c\u7db2\u7ad9\u66f4\u6e96\u78ba\u77e5\u9053\u4e0a\u9580\u7684\u6d88\u8cbb\u8005\u7576\u4e0b\u7684\u6d88\u8cbb\u610f\u5716\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-31029 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2-533x300.png\" alt=\"\u963f\u7269\u79d1\u6280 \u7528AI \u7406\u89e3\u5546\u54c1\u6a19\u7c64\u8207\u6d88\u8cbb\u8005\u610f\u5716\u7684\u95dc\u806f\" width=\"533\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2-768x432.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2-1536x864.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Awoo-Blog_Pic.003-2.png 1920w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u9032\u800c\u518d\u900f\u904e Awoo Marketing Platform \u63d0\u4f9b\u5c0d\u61c9\u7684\u884c\u92b7\u81ea\u52d5\u5316\u65b9\u6848\uff0c\u81ea\u52d5\u5316\u7ad9\u5167\u641c\u5c0b\u512a\u5316\u3001\u6839\u64da\u6a19\u7c64\u81ea\u52d5\u5efa\u7acb\u5982\u5be6\u9ad4\u5e97\u5546\u54c1\u4e3b\u984c\u7684\u96c6\u5408\u9801\uff0c\u6839\u64da\u6d88\u8cbb\u8005\u5373\u6642\u4e92\u52d5\u7d66\u4e88\u52d5\u614b\u5546\u54c1\u63a8\u85a6\u3001\u4e26\u63d0\u4f9b\u6d88\u8cbb\u8005\u504f\u597d\u7684\u500b\u4eba\u5316EDM\u7b49\uff0c\u5c07\u904e\u53bb\u7e41\u7463\u7684\u884c\u92b7\u4e8b\u52d9\u548c\u6d3b\u52d5\uff0c\u5316\u7e41\u70ba\u7c21\uff0c\u8b93\u54c1\u724c\u66f4\u52a0\u5c08\u6ce8\u5728\u7b56\u7565\u7d93\u71df\uff0c\u5982\u4f55\u4e0d\u65b7\u904b\u7528\u6578\u64da\u63d0\u5347\u8f49\u63db\u6210\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%85%A6%E7%A7%91%E5%AD%B8%E5%AE%B6_%E8%8C%82%E6%9C%A8%E5%81%A5%E4%B8%80%E9%83%8E%E5%8A%A0%E5%85%A5_awoo_%E5%9C%98%E9%9A%8A%EF%BC%8C\"><\/span><b>\u8166\u79d1\u5b78\u5bb6 \u8302\u6728\u5065\u4e00\u90ce\u52a0\u5165 awoo \u5718\u968a\uff0c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0cawoo \u4e5f\u6c92\u6709\u5ffd\u7565\u8166\u795e\u7d93\u884c\u92b7\u5b78\u5c0d\u6d88\u8cbb\u8005\u885d\u52d5\u8cfc\u7269\u7684\u5f71\u97ff\u5c64\u9762\uff0c\u56e0\u6b64\u9080\u8acb\u65e5\u672c\u77e5\u540d\u7684\u8166\u79d1\u5b78\u5bb6\u8302\u6728\u5065\u4e00\u90ce\u64d4\u4efb\u4f01\u696d\u7279\u5225\u9867\u554f\uff0c\u85c9\u7531\u4ed6\u7684\u5c08\u696d\u91dd\u5c0d\u6bcf\u4e00\u6bb5\u9867\u5ba2\u65c5\u7a0b\uff08Customer Journey\uff09\u6d88\u8cbb\u8005\u7684\u6240\u601d\u3001\u6240\u60f3\u9032\u884c\u66f4\u6df1\u5165\u7684\u7814\u7a76\u5efa\u8b70\u3002\u8302\u6728\u5065\u4e00\u90ce\u64c1\u6709\u6771\u4eac\u5927\u5b78\u7406\u5b78\u535a\u58eb\uff0c\u904e\u53bb\u66fe\u4efb\u8077\u65bc\u528d\u6a4b\u5927\u5b78\u3001SONY 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\u884c\u92b7\u79d1\u6280\u7d50\u5408\u8166\u795e\u7d93\u884c\u92b7\u5b78\u7684\u7814\u7a76\u5c08\u5bb6\uff0c\u5c07\u5c0d\u65b0\u96f6\u552e\u5e02\u5834\u5e36\u8d77\u4e00\u5834\u6280\u8853\u9769\u547d\uff0c\uff0c\u628a AI \u4eba\u6a5f\u5354\u4f5c\u7684\u6982\u5ff5\u6df1\u5316\u5230 awoo \u7684\u7522\u54c1\u670d\u52d9\u4e0a\u3002\u904b\u7528 AI \u54c1\u724c\u4e3b\u66f4\u80fd\u7cbe\u6e96\u6d1e\u5bdf\u6d88\u8cbb\u8005\u9700\u6c42\u3001\u77e5\u9053\u904b\u7528\u4ec0\u9ebc\u884c\u92b7\u5167\u5bb9\u5be6\u73fe\u52fe\u5fc3\u7d93\u6fdf\u5b78\uff1b\u6d88\u8cbb\u8005\u4e5f\u80fd\u5728\u7dda\u4e0a\u8cfc\u7269\u904e\u7a0b\uff0c\u611f\u53d7\u5230\u6709\u5982\u5e97\u54e1\u670d\u52d9\u7684\u8cbc\u5fc3\u5efa\u8b70\u8207\u9ad4\u9a57\u3002\u63d0\u5347\u96fb\u5546\u8f49\u63db\u4fc3\u9032\u696d\u7e3e\u6210\u9577\u7684\u540c\u6642\uff0c\u4e5f\u5e36\u7d66\u6d88\u8cbb\u8005\u4e00\u500b\u6109\u5feb\u7684\u500b\u4eba\u5316\u8cfc\u7269\u65c5\u7a0b\uff0c\u70ba\u54c1\u724c\u4e3b\u8207\u6d88\u8cbb\u8005\u5275\u9020\u96d9\u8d0f\u5c40\u9762\uff0c\u4e5f\u662f awoo \u958b\u767c\u884c\u92b7\u79d1\u6280\u670d\u52d9\u7684\u521d\u8877\u8207\u5805\u6301\uff01<\/span><\/p>\n<p>\u5e0c\u671b\u9032\u4e00\u6b65\u4e86\u89e3Awoo Product Data Platform\u3001Awoo Marketing Platform\u3001\u96fb\u5546\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ikea-digital-transformation-martech\/\" target=\"_blank\" 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