{"id":31089,"date":"2021-09-09T09:30:14","date_gmt":"2021-09-09T01:30:14","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=31089"},"modified":"2024-09-18T12:03:15","modified_gmt":"2024-09-18T04:03:15","slug":"b2b-marketing-how-to-increase-qualified-leads","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-marketing-how-to-increase-qualified-leads\/","title":{"rendered":"B2B \u884c\u92b7\u76ee\u6a19\u7b56\u7565\u5efa\u8b70\uff1a\u5c0e\u5165\u9ad8\u8cea\u91cf\u6d41\u91cf\u9032\u7ad9\u4e26\u7372\u53d6\u8f49\u63db"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u53d7\u5230\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u5f71\u97ff\u4f01\u696d\u4e3b\u66f4\u52a0\u91cd\u8996\u7dda\u4e0a\u4ea4\u6613\uff0c\u4f46\u76f8\u8f03 B2C \u7684\u92b7\u552e\u5c0d\u8c61\uff0cB2B 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style=\"font-weight: 400;\">\u586b\u5beb\u8868\u55ae<\/span> <span style=\"font-weight: 400;\">\u662f B2B \u7db2\u7ad9\u5e38\u898b\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u53ea\u8981\u5728\u8868\u55ae\u9801\u4e0a\u57cb\u5165 Google Analytics \u6216\u662f\u5ee3\u544a\u5e73\u53f0\u7684\u8f49\u63db\u4ee3\u78bc\uff0c\u5c31\u53ef\u4ee5\u8ffd\u8e64\u5230\u7d93\u7531\u5ee3\u544a\u5e36\u4f86\u7684\u8f49\u63db\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-ads\/\"><span style=\"font-weight: 400;\">\u63d0\u5347\u8a02\u55ae\u54c1\u8cea\u53ea\u9700\u8981\u4e09\u500b\u91cd\u9ede\uff0cB2B\u5ee3\u544a\u4e3b\u7684\u5fc5\u4fee\u8ab2<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A0%B1%E5%90%8D%E8%AC%9B%E5%BA%A7%E3%80%81%E6%B4%BB%E5%8B%95\"><\/span><span style=\"font-weight: 400;\">\u5831\u540d\u8b1b\u5ea7\u3001\u6d3b\u52d5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u8209\u8fa6\u8b1b\u5ea7\u53ef\u4ee5\u5feb\u901f\u8b93\u8207\u6703\u8005\u4e86\u89e3 B2B \u4f01\u696d\u63d0\u4f9b\u7684\u670d\u52d9\uff0c\u4e5f\u80fd\u6709\u6548\u627e\u5230\u5c0d\u670d\u52d9\u6709\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u662f\u5c6c\u65bc\u524d\u7f6e\u4f5c\u696d\u6210\u672c\u9ad8\u4f46\u975e\u5e38\u6709\u6548\u7684\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\u6642\u9700\u6ce8\u610f\u5831\u540d\u6d3b\u52d5\u9801\u662f\u8a2d\u7f6e\u5728\u81ea\u5bb6\u7db2\u7ad9\u6216\u662f\u7b2c\u4e09\u65b9\u6d3b\u52d5\u5e73\u53f0\uff0c\u9019\u5169\u7a2e\u7684\u5dee\u5225\u5728\u65bc\u80fd\u5426\u8ffd\u8e64\u5230\u6700\u7d42\u5831\u540d\u52d5\u4f5c\uff0c\u81ea\u5bb6\u7db2\u7ad9\u6709\u8f03\u9ad8\u7684\u81ea\u7531\u5ea6\u53ef\u4ee5\u57cb\u653e\u8f49\u63db\u4ee3\u78bc\uff0c\u800c\u7b2c\u4e09\u65b9\u6d3b\u52d5\u5e73\u53f0\u50c5\u80fd\u77e5\u9053\u5831\u540d\u7e3d\u4eba\u6578\uff0c\u7121\u6cd5\u8ffd\u8e64\u5831\u540d\u8005\u662f\u5f9e\u54ea\u4e9b\u7ba1\u9053\u6216\u5ee3\u544a\u5831\u540d\u7684\uff0c\u9019\u6642\u6216\u8a31\u53ef\u4ee5\u5c07\u5ee3\u544a\u76ee\u6a19\u6539\u6210\u5c0e\u6d41\u9032\u7ad9\uff0c\u8b93\u66f4\u591a\u6f5b\u5728\u53d7\u773e\u770b\u5230\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u662f\u5c07\u5831\u540d\u9801\u653e\u5728\u81ea\u5bb6\u7db2\u7ad9\u6216\u662f\u7b2c\u4e09\u65b9\u6d3b\u52d5\u5e73\u53f0\u90fd\u6709\u4e0d\u540c\u7684\u512a\u9ede\uff0c\u5982\u4f55\u9078\u64c7\u5927\u5bb6\u53ef\u4ee5\u4f9d\u7167\u81ea\u5df1\u7684\u9700\u6c42\u505a\u8a55\u4f30\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%A8%82%E9%96%B1%E9%9B%BB%E5%AD%90%E5%A0%B1%E6%88%96%E4%B8%8B%E8%BC%89%E7%99%BD%E7%9A%AE%E6%9B%B8\"><\/span><span style=\"font-weight: 400;\">\u8a02\u95b1\u96fb\u5b50\u5831\u6216\u4e0b\u8f09\u767d\u76ae\u66f8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5b50\u5831\u662f\u53ef\u4ee5\u9577\u671f\u5411\u5ba2\u6236\u6e9d\u901a\u8207\u5ba3\u50b3\u6700\u65b0\u6d3b\u52d5\u7684\u6a5f\u6703\uff0c\u800c\u4e0b\u8f09\u767d\u76ae\u66f8\u4e5f\u662f\u4e00\u7a2e\u53ef\u4ee5\u6709\u6548\u53d6\u5f97\u6f5b\u5728\u5ba2\u6236\u8cc7\u6599\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u900f\u904e\u5ee3\u544a\u5c07\u53d7\u773e\u5c0e\u5165\u9801\u9762\uff0c\u4e26\u5728\u9001\u51fa\u8cc7\u6599\u7684\u6309\u9215\u4e0a\u57cb\u653e\u8f49\u63db\u4ee3\u78bc\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%A2%9E%E5%8A%A0%E7%B6%B2%E7%AB%99%E6%B5%81%E9%87%8F\"><\/span><span style=\"font-weight: 400;\">\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u4e0a\u8ff0\u4e09\u7a2e\u76ee\u6a19\u5916\uff0c\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u4e5f\u662f\u4e00\u7a2e\u975e\u5e38\u91cd\u8981\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u751a\u81f3\u512a\u5148\u9806\u5e8f\u8981\u6392\u5728\u7b2c\u4e00\uff0c\u56e0\u70ba B2B \u7db2\u7ad9\u662f\u91dd\u5c0d\u4f01\u696d\u63d0\u4f9b\u5c08\u696d\u7684\u670d\u52d9\u6216\u5546\u54c1\uff0c\u8207 B2C \u76f8\u6bd4\u66f4\u96e3\u900f\u904e\u81ea\u7136\u641c\u5c0b\u7372\u5f97\u6d41\u91cf\uff0c\u9019\u6642\u5019\u900f\u904e\u5ee3\u544a\u589e\u52a0\u6f5b\u5728\u5ba2\u6236\u9032\u7ad9\u662f\u8f03\u70ba\u5feb\u901f\u7684\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/seosem\/\"><span style=\"font-weight: 400;\">PPC\u5ee3\u544a\u5982\u4f55\u7b56\u7565\u6027\u5730\u5f71\u97ffSEO\uff1fSEO+SEM\u642d\u914d\u7b56\u7565\u8b93\u6d41\u91cf\u66f4\u4e0a\u4e00\u5c64\u6a13<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%BD%89%E6%8F%9B%E5%9E%8B%E5%BB%A3%E5%91%8A%E7%9A%84_5_%E5%A4%A7%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span><span style=\"font-weight: 400;\">\u8f49\u63db\u578b\u5ee3\u544a\u7684 5 \u5927\u6ce8\u610f\u4e8b\u9805<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u9762\u8b1b\u4e86\u5e7e\u500b\u5e38\u898b\u7684\u5ee3\u544a\u76ee\u6a19\uff0c\u63a5\u4e0b\u4f86\u6703\u5e36\u5927\u5bb6\u4e86\u89e3\u8a2d\u5b9a\u8f49\u63db\u578b\u5ee3\u544a\u9700\u8981\u6ce8\u610f\u4ec0\u9ebc\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u660e\u78ba\u5b9a\u7fa9\u51fa\u53ef\u8ffd\u8e64\u7684\u8f49\u63db\u52d5\u4f5c\uff0c\u6b63\u78ba\u7684\u8a2d\u5b9a\u8f49\u63db\u4ee3\u78bc\uff0c\u4e26\u5728\u5ee3\u544a\u958b\u59cb\u524d\u5148\u6e2c\u8a66\u78ba\u4fdd\u8f49\u63db\u52d5\u4f5c\u53ef\u88ab\u8a18\u9304<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u7d0d\u5165\u884c\u92b7\u6f0f\u6597\u7684\u6982\u5ff5\uff0c\u5c07\u9810\u7b97\u5206\u5225\u6295\u5165\u5728\u958b\u767c\u964c\u751f\u5ba2\u7fa4\u3001\u7d2f\u7a4d\u6f5b\u5728\u5ba2\u7fa4\u3001\u9396\u5b9a\u4fc3\u6210\u8f49\u63db\u7684\u7cbe\u6e96\u5ba2\u7fa4\uff0c\u800c\u4e0d\u8981\u4e00\u53e3\u6c23\u5c07\u9810\u7b97\u5168\u653e\u5728\u884c\u92b7\u6f0f\u6597\u4e0b\u65b9\uff0c\u5ffd\u7565\u4e86\u524d\u671f\u57f9\u990a\u4e00\u7fa4\u6f5b\u5728\u5ba2\u7fa4\u7684\u91cd\u8981\u6027<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-31090 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-26-%E4%B8%8B%E5%8D%884.50.56.png\" alt=\"\u884c\u92b7\u6f0f\u6597\" width=\"361\" height=\"375\" \/><span style=\"font-weight: 400;\">\u5716\u7247\u4f86\u6e90\uff1aawoo\u88fd\u4f5c<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e86\u89e3 Googl Ads \u6bcf\u500b\u51fa\u50f9\u7b56\u7565\u7684\u5b9a\u7fa9\uff0c\u5728\u884c\u92b7\u6f0f\u6597\u4e0d\u540c\u968e\u6bb5\u4f7f\u7528\u6b63\u78ba\u7684\u51fa\u50f9\u7b56\u7565\uff1a<\/span>\n<ul>\n<li aria-level=\"2\">\u76ee\u6a19\u63d0\u5347\u54c1\u724c\u610f\u8b58\uff1a\u9700\u8457\u91cd\u65bc\u66dd\u5149\u6b21\u6578\uff0c\u5efa\u8b70\u4f7f\u7528\u300c\u5343\u6b21\u53ef\u8996\u66dd\u5149\u51fa\u50f9\u300d<\/li>\n<li aria-level=\"2\">\u76ee\u6a19\u63d0\u9ad8\u7db2\u7ad9\u6d41\u91cf\uff1a\u9700\u8457\u91cd\u65bc\u9ede\u64ca\u6b21\u6578\uff0c\u5efa\u8b70\u4f7f\u7528\u300c\u76e1\u91cf\u722d\u53d6\u9ede\u64ca\u300d<\/li>\n<li style=\"text-align: left;\" aria-level=\"2\">\u76ee\u6a19\u589e\u52a0\u8f49\u63db\u52d5\u4f5c\uff1a\u9700\u8457\u91cd\u65bc\u8a2a\u5ba2\u5728\u7db2\u7ad9\u4e0a\u5b8c\u6210\u6307\u5b9a\u52d5\u4f5c\uff0c\u9700\u4e8b\u5148\u8a2d\u5b9a\u597d\u8f49\u63db\u8ffd\u8e64\uff0c\u5efa\u8b70\u4f7f\u7528\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db\u300d<img decoding=\"async\" class=\"size-large wp-image-31092 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-26-%E4%B8%8B%E5%8D%884.53.26-1000x393.png\" alt=\"Googl Ads \u51fa\u50f9\u7b56\u7565\" width=\"1000\" height=\"393\" \/><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u9ad8\u7d20\u6750\u7684\u591a\u6a23\u6027\uff0c\u6211\u5011\u53ef\u80fd\u6703\u5c0d\u65bc\u6f5b\u5728\u5ba2\u7fa4\u6709\u5927\u6982\u7684\u76ee\u6a19\u8f2a\u5ed3\uff0c\u4f46\u4e0d\u78ba\u5b9a\u4ec0\u9ebc\u6a23\u7684\u5716\u7247\u642d\u914d\u6587\u6848\u6700\u80fd\u5438\u5f15\u5ba2\u7fa4\uff0c\u8a2d\u5b9a\u591a\u7a2e\u6e9d\u901a\u8a34\u6c42\u7684\u6587\u6848\u8207\u7d20\u6750\uff0c\u4e26\u5be6\u969b\u6295\u905e\u505a A\/B Testing\uff0c\u4ee5\u5ee3\u544a\u5be6\u969b\u7684\u6295\u653e\u6578\u64da\u4f86\u5224\u65b7\u54ea\u6b3e\u7d20\u6750\u662f\u6700\u5438\u5f15\u5ba2\u7fa4\u7684<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u53d6\u5f97\u5bf6\u8cb4\u7684\u540d\u55ae\u5f8c\u9664\u4e86\u5b89\u6392\u5c08\u4eba\u806f\u7e6b\u5916\uff0c\u4e5f\u9700\u5f59\u6574\u5ee3\u544a\u53d6\u5f97\u7684\u8f49\u63db\u540d\u55ae\u54c1\u8cea\uff0c\u6301\u7e8c\u56de\u994b\u7d66\u5ee3\u544a\u6295\u624b\uff0c\u900f\u904e\u8abf\u6574\u6295\u653e\u5730\u5340\u3001\u5e74\u9f61\u3001\u6027\u5225\u6216\u662f\u9396\u5b9a\u8208\u8da3\uff0c\u751a\u81f3\u662f\u8abf\u6574\u7db2\u7ad9\u5167\u5bb9\u3001\u8868\u55ae\u554f\u984c\u7b49\u65b9\u5f0f\uff0c\u4e0d\u65b7\u7684\u512a\u5316\u7db2\u7ad9\u8207\u5ee3\u544a\u6210\u6548<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u63a8\u85a6\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/b2b-seo-guideline\/\"><span style=\"font-weight: 400;\">B2B\u7522\u696dSEO\u5168\u653b\u7565\uff0d\u8ac7B2B v.s B2C\u7db2\u7ad9\u7d93\u71df\u5dee\u7570<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_%E7%9A%84%E6%9C%80%E5%A4%A7%E5%9B%B0%E5%A2%83%EF%BC%9A%E5%A6%82%E4%BD%95%E5%B0%8E%E5%85%A5%E9%AB%98%E8%B3%AA%E9%87%8F%E6%B5%81%E9%87%8F%E9%80%B2%E7%AB%99\"><\/span><span style=\"font-weight: 400;\">B2B \u7684\u6700\u5927\u56f0\u5883\uff1a\u5982\u4f55\u5c0e\u5165\u9ad8\u8cea\u91cf\u6d41\u91cf\u9032\u7ad9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6295\u904e\u5ee3\u544a\u7684\u4eba\u5c31\u77e5\u9053\uff0c\u5176\u5be6\u76ee\u524d\u6bd4\u8f03\u6709\u540d\u7684\u5ee3\u544a\u5e73\u53f0\u63d0\u4f9b\u7684\u9396\u5b9a\u8208\u8da3\u6bd4\u8f03\u7b26\u5408 B2C \u6216 C2C \u7684\u6d88\u8cbb\u8005\u8f2a\u5ed3\uff0c\u5c0d\u65bc B2B \u7684\u5ba2\u7fa4\u8f2a\u5ed3\u8f03\u4e0d\u6709\u5584\uff0c\u9019\u6642\u6211\u5011\u53ef\u4ee5\u5229\u7528\u4f01\u696d\u624b\u4e0a\u7684\u8cc7\u6e90\u4f86\u81ea\u8a02\u8208\u8da3\uff0c\u4ee5 Google Ads \u70ba\u4f8b\u6211\u5011\u53ef\u4ee5\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u91dd\u5c0d B2B \u5ba2\u7fa4\u611f\u8208\u8da3\u7684\u4e3b\u984c\u8f38\u5165\u4e00\u7cfb\u5217\u76f8\u95dc\u5b57\u8a5e<\/span><img decoding=\"async\" class=\"alignnone size-large wp-image-31094 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-27-%E4%B8%8A%E5%8D%8811.37.22-1000x425.png\" alt=\"\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\" width=\"1000\" height=\"425\" \/><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e0a\u50b3\u6703\u54e1\u540d\u55ae\u81f3\u5ee3\u544a\u7cfb\u7d71\uff0c\u4f5c\u70ba\u518d\u884c\u92b7\u540d\u55ae\u6216\u76f8\u4f3c\u53d7\u773e\u540d\u55ae<\/span><img decoding=\"async\" class=\"alignnone size-large wp-image-31096 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-27-%E4%B8%8A%E5%8D%8811.45.55-1000x534.png\" alt=\"\u4e0a\u50b3\u6703\u54e1\u540d\u55ae\" width=\"1000\" height=\"534\" \/><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u5340\u9694\u9020\u8a2a\u904e\u7db2\u7ad9\u4e2d\u7279\u5b9a\u9801\u9762\u7684\u8a2a\u5ba2\uff0c\u5c0d\u9019\u7fa4\u8a2a\u5ba2\u6295\u905e\u518d\u884c\u92b7\u5ee3\u544a\uff0c\u8a2d\u5b9a\u524d\u8a18\u5f97\u8981\u5148\u57cb\u5165\u5168\u7ad9\u4ee3\u78bc<\/span><img decoding=\"async\" class=\"alignnone size-large wp-image-31098 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-27-%E4%B8%8A%E5%8D%8811.53.39-1000x632.png\" alt=\"\u5340\u9694\u9020\u8a2a\u7db2\u7ad9\u7279\u5b9a\u9801\u9762\u7684\u8a2a\u5ba2\" width=\"1000\" height=\"632\" \/><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">\u518d\u6b21\u4f7f\u7528\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\uff0c\u5728\u300c\u9020\u8a2a\u985e\u4f3c\u4e0b\u5217\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\u300d\u7684\u6b04\u4f4d\u4e2d\u8f38\u5165\u7af6\u54c1\u7684\u7db2\u7ad9\u7db2\u5740<\/span><img decoding=\"async\" class=\"alignnone size-large wp-image-31100 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%88%AA%E5%9C%96-2021-08-27-%E4%B8%8A%E5%8D%8811.57.13-1000x476.png\" alt=\"\u9020\u8a2a\u985e\u4f3c\u4e0b\u5217\u7db2\u7ad9\u7684\u4f7f\u7528\u8005\" width=\"1000\" height=\"476\" \/><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u904b\u7528\u4ee5\u4e0a\u65b9\u5f0f\uff0c\u76f8\u4fe1\u5927\u5bb6\u5c31\u53ef\u4ee5\u88fd\u4f5c\u51fa\u5c08\u5c6c\u65bc\u81ea\u5bb6\u4f01\u696d\u7684\u53d7\u773e\u5305\uff0c\u5728\u81ea\u8a02\u76ee\u6a19\u5c0d\u8c61\u5340\u9694\u4e2d\u9084\u6709\u5176\u4ed6\u62d3\u5c55\u53d7\u773e\u7684\u65b9\u5f0f\uff0c\u5927\u5bb6\u4e5f\u53ef\u4ee5\u81ea\u884c\u7814\u7a76\u770b\u770b\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%B7%A8%E5%9C%8B%E4%BC%81%E6%A5%AD%E6%8A%95%E9%81%9E_B2B_%E5%BB%A3%E5%91%8A\"><\/span><span style=\"font-weight: 400;\">\u8de8\u570b\u4f01\u696d\u6295\u905e B2B \u5ee3\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6295\u905e\u6d77\u5916\u5ee3\u544a\u4e5f\u662f B2B \u4f01\u696d\u7d93\u5e38\u9762\u81e8\u7684\u60c5\u5883\uff0c\u5c0d\u65bc\u4e0d\u719f\u6089\u7684\u6d77\u5916\u5e02\u5834\u9084\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u4e8b\u9805\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u6587\u6848\u7684\u7528\u8a5e\u8207\u6587\u6cd5\u662f\u5426\u5728\u5730\u5316\uff0c\u53ef\u5c0b\u6c42\u7576\u5730\u540c\u4e8b\u6216\u662f\u6bcd\u8a9e\u8005\u5354\u52a9\u78ba\u8a8d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e8b\u5148\u8abf\u67e5\u7576\u5730\u5e02\u5834\u7684 CPC (\u9ede\u64ca\u51fa\u50f9)\uff0c\u4ee5\u8a55\u4f30\u9700\u6295\u5165\u591a\u5c11\u9810\u7b97\u6703\u6bd4\u8f03\u5408\u7406<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u898f\u5283\u95dc\u9375\u5b57\u5ee3\u544a\u6642\uff0c\u78ba\u8a8d\u8cfc\u8cb7\u7684\u95dc\u9375\u5b57\u662f\u5426\u70ba\u7576\u5730\u53d7\u773e\u5be6\u969b\u641c\u5c0b\u7684\u5b57\u8a5e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u5ee3\u6709\u6642\u6548\u6027\u7684\u6d3b\u52d5\u6642\uff0c\u662f\u5426\u8207\u7576\u5730\u6642\u9593\u76f8\u540c\uff0c\u78ba\u8a8d\u6c92\u6709\u6642\u5dee\u7684\u554f\u984c<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B5%90%E8%AA%9E\"><\/span><span style=\"font-weight: 400;\">\u7d50\u8a9e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da<\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/zh-tw\/consumer-insights\/consumer-journey\/search-user-profiling\/\"><span style=\"font-weight: 400;\">\u8abf\u67e5<\/span><\/a><span style=\"font-weight: 400;\">\u9ad8\u9054 84% \u7684\u4f7f\u7528\u8005\u6bcf\u5929\u90fd\u6703\u4f7f\u7528 Google \u641c\u5c0b\uff0c\u751a\u81f3\u6709\u8fd1\u4e09\u6210\u7684\u4eba\u8a8d\u70ba\u751f\u6d3b\u4e2d\u4e0d\u80fd\u6c92\u6709 Google 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