{"id":31174,"date":"2021-09-17T14:17:11","date_gmt":"2021-09-17T06:17:11","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=31174"},"modified":"2025-04-29T14:40:34","modified_gmt":"2025-04-29T06:40:34","slug":"martech-crm-dmp-cdp-pdp","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/","title":{"rendered":"MarTech\u6578\u64da\u9a45\u52d5\u7684\u65b0\u91cc\u7a0b\u7891\uff01 CRM\u3001DMP\u3001CDP\u5982\u4f55\u6574\u5408\u904b\u7528\uff1f\u00a0 \u5dee\u4e00\u500b\u91cd\u8981\u95dc\u9375\uff1aPDP"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6578\u64da\u9a45\u52d5\uff08Data Driven\uff09\u8b02\u70ba\u884c\u92b7\u986f\u5b78\uff0c\u5728\u5168\u7403\u884c\u92b7\u5927\u5e2b Philip Kotler \u6700\u65b0\u8457\u4f5c\u300c\u884c\u92b75.0\u300d\u4e00\u66f8\u4e2d\u4e5f\u4ee5\u300c\u66f4\u667a\u6167\u7684 MarTech\u300d\u4f86\u5f37\u8abf\u7cbe\u6e96\u5206\u6790\u7684\u91cd\u8981\u6027\uff0c\u5176\u4e2d\u300c\u66f4\u667a\u6167\u300d\u7684\u4f86\u6e90\u5c31\u662f\u5728\u5373\u81f3\u79d1\u6280\uff08The next tech\uff09\u4e2d\u5145\u5206\u4f7f\u7528\u300c\u4eba\u300d\u7684\u6578\u64da\u3002\u6b64\u5916\uff0c\u65b0\u96f6\u552e2.0\u4e5f\u540c\u6a23\u5f37\u8abf\u300c\u4ee5\u4eba\u70ba\u4e2d\u5fc3\u300d\uff0c\u5ee0\u5546\u5fc5\u9808\u5f9e\u7d93\u71df\u300c\u7269\u300d\u8f49\u79fb\u5230\u7d93\u71df\u300c\u4eba\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5982 Google \u5ba3\u4f48\u505c\u7528\u7b2c\u4e09\u65b9 Cookie\u3001Apple \u5ba3\u4f48\u63d0\u9ad8\u7528\u6236\u500b\u8cc7\u4fdd\u8b77\u3001\u6b50\u76df GDPR \u500b\u8cc7\u653f\u7b56\uff0c\u537b\u7576\u982d\u68d2\u559d\u7684\u544a\u8a34\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\uff1a\u5229\u7528\u4f7f\u7528\u8005\u6578\u64da\u4f86\u7d93\u71df\u300c\u4eba\u300d\u5c07\u4e0d\u518d\u662f\u4ef6\u5bb9\u6613\u7684\u4e8b\u3002\u53f0\u7063 MarTech \u670d\u52d9\u5927\u5ee0 awoo \u963f\u7269\u79d1\u6280\u4e5f\u66fe\u5c0d\u6b64\u9810\u6e2c\uff0c\u8aaa\u660e<\/span><a href=\"https:\/\/www.inside.com.tw\/feature\/awoo-martech\/20946-martech-asia-awoo\"><span style=\"font-weight: 400;\">\u50b3\u7d71\u7684\u500b\u4eba\u5316\u884c\u92b7\u6642\u4ee3\u5373\u5c07\u7d50\u675f<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e26\u66f4\u9032\u4e00\u6b65\u6307\u51fa<\/span><a href=\"https:\/\/www.inside.com.tw\/feature\/awoo-martech\/23274-Martech-Asia-2021-mike-lin\"><span style=\"font-weight: 400;\">\u672a\u4f86\u5c07\u662f\u300c\u4ebax\u7269\u300d\u96d9\u6838\u5fc3\u7d93\u71df\u7684\u6642\u4ee3<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#%E7%B6%93%E7%87%9F%E3%80%8C%E4%BA%BA%E3%80%8D%E7%9A%84%E6%BC%94%E9%80%B2%EF%BC%9ACRM%E3%80%81DMP%E3%80%81CDP\" >\u7d93\u71df\u300c\u4eba\u300d\u7684\u6f14\u9032\uff1aCRM\u3001DMP\u3001CDP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#CRM_%E9%A1%A7%E5%AE%A2%E9%97%9C%E4%BF%82%E7%AE%A1%E7%90%86%E7%B3%BB%E7%B5%B1%EF%BC%88Customer_Relationship_Management%EF%BC%89\" >CRM \u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff08Customer Relationship Management\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#DMP_%E8%B3%87%E6%96%99%E7%AE%A1%E7%90%86%E5%B9%B3%E5%8F%B0%EF%BC%88Data_Management_Platform%EF%BC%89\" >DMP \u8cc7\u6599\u7ba1\u7406\u5e73\u53f0\uff08Data Management Platform\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#CDP_%E5%AE%A2%E6%88%B6%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%88Customer_Data_Platform%EF%BC%89\" >CDP \u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff08Customer Data Platform\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#%E7%B6%93%E7%87%9F%E3%80%8C%E7%89%A9%E3%80%8D%E7%9A%84%E9%97%9C%E9%8D%B5%EF%BC%9Aawoo_PDP%EF%BC%88awoo_Product_Discovery_Platform_%E7%94%A2%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%89\" >\u7d93\u71df\u300c\u7269\u300d\u7684\u95dc\u9375\uff1aawoo PDP\uff08awoo Product Discovery Platform, \u7522\u54c1\u6578\u64da\u5e73\u53f0\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/#awoo_PDP_%E7%94%A2%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%88awoo_Product_Discovery_Platform%EF%BC%89\" >awoo PDP \u7522\u54c1\u6578\u64da\u5e73\u53f0\uff08awoo Product Discovery Platform\uff09<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%93%E7%87%9F%E3%80%8C%E4%BA%BA%E3%80%8D%E7%9A%84%E6%BC%94%E9%80%B2%EF%BC%9ACRM%E3%80%81DMP%E3%80%81CDP\"><\/span><b>\u7d93\u71df\u300c\u4eba\u300d\u7684\u6f14\u9032\uff1aCRM\u3001DMP\u3001CDP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6240\u70ba\u300c\u4eba\u300d\u7684\u7d93\u71df\uff0c\u662f\u5f9e\u5ba2\u6236\u6703\u54e1\u7684\u4e92\u52d5\u8a18\u9304\uff0c\u6216\u5916\u90e8\u5e02\u5834\u7684\u65e5\u5e38\u7fd2\u6163\u3001\u9032\u7ad9\u5f8c\u7684\u4f7f\u7528\u884c\u70ba\uff0c\u70ba\u65e2\u6709\u5ba2\u6236\u3001\u76ee\u6a19\u65cf\u7fa4\u52fe\u52d2\u7684\u6a23\u8c8c\u7279\u5fb5\uff0c\u518d\u52a0\u4ee5\u6295\u5176\u6240\u597d\u3002\u5176\u4e2d\u6700\u5e38\u898b\u7684\uff0c\u5c31\u662f <\/span><b>CRM \u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\u3001DMP \u8cc7\u6599\u7ba1\u7406\u5e73\u53f0<\/b><span style=\"font-weight: 400;\">\u3001<\/span><b>CDP \u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\u3002<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CRM_%E9%A1%A7%E5%AE%A2%E9%97%9C%E4%BF%82%E7%AE%A1%E7%90%86%E7%B3%BB%E7%B5%B1%EF%BC%88Customer_Relationship_Management%EF%BC%89\"><\/span><b>CRM \u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff08Customer Relationship Management\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5354\u52a9\u4f01\u696d\u7684\u92b7\u552e\uff0f\u884c\u92b7\u4eba\u54e1\u4e86\u89e3\u5ba2\u6236\u8207\u8a72\u4f01\u696d\u7684\u4e92\u52d5\u72c0\u6cc1\uff0c\u9032\u800c\u638c\u63e1\u5ba2\u6236\u9700\u6c42\uff0c\u5ba2\u6236\u53ef\u4ee5\u662f\u5df2\u8cfc\u8cb7\u7684\u65e2\u6709\u5ba2\u6236\u6216\u662f\u5f85\u8cfc\u8cb7\u7684\u6f5b\u5728\u5ba2\u6236\uff08\u5982\u4f7f\u7528\u8005\u66fe\u5728\u53c3\u8207\u76f8\u95dc\u884c\u92b7\u6d3b\u52d5\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u9ede\uff1a\u6ce8\u91cd\u5ba2\u6236\u8cfc\u8cb7\u5f8c\u3001\u4e92\u52d5\u5f8c\u8cc7\u6599\u7684\u5206\u6790\u8207\u6d1e\u5bdf\uff0c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cc7\u6599\uff1a<\/span><span style=\"font-weight: 400;\">\u5be6\u540d\u8cc7\u6599\uff0c\u4f86\u81ea\u92b7\u552e\uff08\u8cfc\u8cb7\uff09\u5f8c\u6216\u884c\u92b7\uff08\u4e92\u52d5\uff09\u5f8c\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u4e14\u8cc7\u6599\u4fdd\u5b58\u6642\u9593\u9577\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f86\u6e90\uff1a\u8cc7\u6599<\/span><span style=\"font-weight: 400;\">\u4f86\u81ea\u4f01\u696d\u76f8\u95dc\u7ba1\u9053\uff0c\u5982\uff1aPOS\u3001\u5ba2\u670d\u3001\u96fb\u90f5\u3001\u793e\u7fa4\u3001\u5b98\u7db2\u3001\u5373\u6642\u901a\u3001\u4eba\u54e1\u3001\u884c\u92b7\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6548\u76ca\uff1a\u5354\u52a9\u9054\u6210\u6eff\u610f\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u3001\u4fe1\u8cf4\u5ea6\u7684\u63d0\u5347\uff0c\u6216\u8ca2\u737b\u5ea6\u3001\u8cfc\u8cb7\u7387\u3001\u518d\u8cfc\u7387\u7684\u589e\u52a0\uff0c\u95dc\u4fc2\u9577\u671f<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3000\u3000\u3000\u7dad\u6301\uff0c\u4e5f\u80fd\u70ba\u4f01\u696d\u9032\u884c\u9867\u5ba2\u5206\u773e\uff0c\u5982\uff1a\u627e\u51fa\u9ad8\/\u4f4e\u4e92\u52d5\u9867\u5ba2\u3001\u9ad8\/\u4f4e\u8ca2\u737b\u9867\u5ba2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\uff1a\u92b7\u552e\u90e8\u9580\u8207\u4eba\u54e1\u3001\u884c\u92b7\u90e8\u9580\u8207\u4eba\u54e1\u3001\u71df\u904b\u8207\u5ba2\u670d\u90e8\u9580<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"DMP_%E8%B3%87%E6%96%99%E7%AE%A1%E7%90%86%E5%B9%B3%E5%8F%B0%EF%BC%88Data_Management_Platform%EF%BC%89\"><\/span><b>DMP \u8cc7\u6599\u7ba1\u7406\u5e73\u53f0\uff08Data Management Platform\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u5e73\u53f0\u641c\u96c6\u5404\u65b9\u8cc7\u6599\uff0c\u4e26\u5c07\u300c\u4f7f\u7528\u884c\u70ba\u300d\u6216\u300c\u7528\u6236\u5c6c\u6027\u300d\u52a0\u4ee5\u689d\u4ef6\u5316\uff0f\u6a19\u7c64\u5316\uff0c\u4f9b\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u4f7f\u7528\u9019\u4e9b\u689d\u4ef6\uff0f\u6a19\u7c64\u9032\u884c\u7a0b\u5e8f\u5316\u5ee3\u544a\u4e4b\u8a2d\u5b9a\uff0c\u5c07\u5ee3\u544a\u6295\u905e\u7d66\u7b26\u5408\u76f8\u95dc\u8a2d\u5b9a\u7684\u76ee\u6a19\u65cf\u7fa4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u9ede\uff1a\u6ce8\u91cd\u5e02\u5834\u4f7f\u7528\u5927\u773e\u7684\u7db2\u8def\u884c\u70ba\u8207\u80cc\u666f\u5c6c\u6027\uff0c\u4e26\u5c0d\u5176\u9032\u884c\u8ffd\u8e64\u3001\u5206\u6790\u3001\u6a19\u7c64\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cc7\u6599\uff1a\u533f\u540d\u8cc7\u6599\uff0c\u70ba\u7b2c\u4e8c\u3001\u4e09\u65b9\u7684\u7db2\u8def\u884c\u70ba\u8207\u7528\u6236\u5c6c\u6027\uff0c\u4e5f\u6709\u5c11\u90e8\u5206 DMP \u5177\u6709\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f86\u6e90\uff1a<\/span><span style=\"font-weight: 400;\">\u5f9e\u884c\u52d5\u88dd\u7f6e\u3001\u624b\u6a5f App\u3001\u96fb\u90f5\u3001\u793e\u7fa4\u7db2\u8def\u3001\u7db2\u5740\u3001Cookie\u3001\u4f9b\u61c9\u65b9\u5e73\u53f0\u7b49<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6548\u76ca\uff1a\u900f\u904e<\/span><span style=\"font-weight: 400;\">\u4f7f\u7528\u884c\u70ba\uff08\u5982\uff1a<\/span><span style=\"font-weight: 400;\">\u4e92\u52d5\u3001\u95dc\u6ce8\u3001\u700f\u89bd\u3001\u9020\u8a2a\u3001\u641c\u5c0b<\/span><span style=\"font-weight: 400;\">\uff09\u3001\u7528\u6236\u5c6c\u6027\uff08\u5982\uff1a<\/span><span style=\"font-weight: 400;\">\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u5340\u3001\u88dd\u7f6e\u3001\u8208\u8da3\uff09\u4e4b\u689d\u4ef6\u8a2d\u5b9a\u9032\u884c\u7cbe\u6e96\u884c\u92b7\uff0c\u9054\u6210\u5ee3\u544a\u89f8\u53ca\u3001\u7db2\u7ad9\u5c0e\u6d41\u3001\u5546\u54c1\u5c0e\u8cfc\u3001<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u884c\u52d5\u547c\u7c72\u3001\u5ba2\u7fa4\u7372\u53d6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\uff1a\u6578\u4f4d\u884c\u92b7\u90e8\u9580\u8207\u4eba\u54e1\u3001\u6578\u4f4d<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-to-choose-ads-agency\/\">\u5ee3\u544a\u4ee3\u7406\u5546<\/a>\u3001\u96fb\u5546\u884c\u92b7\u4eba\u54e1<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"CDP_%E5%AE%A2%E6%88%B6%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%88Customer_Data_Platform%EF%BC%89\"><\/span><b>CDP \u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff08Customer Data Platform\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u63a1\u96c6\u5ba2\u6236\u8207\u4f01\u696d\u4e4b\u9593\u7684\u4e92\u52d5\u884c\u70ba\u8207\u80cc\u666f\uff0c\u5305\u542b\u7dda\u4e0a\u7dda\u4e0b\u5404\u7a2e\u7ba1\u9053\uff0c\u518d\u52a0\u4ee5\u6574\u5408\u3001\u5206\u6790\uff0c\u4f9b\u4f01\u696d\u61c9\u7528\u65bc\u500b\u4eba\u5316\u3001\u5206\u773e\u5316\u884c\u92b7\uff0c\u4e5f\u80fd\u512a\u5316\u5ba2\u6236\u9ad4\u9a57\u3001\u884c\u92b7\u6e9d\u901a\u3001\u71df\u6536\u589e\u9577\u3002\u6709\u9032\u968e\u7684 CDP \u9084\u80fd\u6574\u5408\u4e86 CRM\u3001Marketing Automation \u8207 DMP \u7684\u529f\u80fd\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7279\u9ede\uff1a\u6574\u5408\u5404\u65b9\u901a\u8def\u3001\u60c5\u5883\u7b49\u6578\u64da\uff0c\u505a\u70ba\u5168\u901a\u8def\u884c\u92b7\u4f7f\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cc7\u6599\uff1a\u4e3b\u8981\u4f86\u7b2c\u4e00\u65b9\u8cc7\u6599\uff08\u65e2\u6709\u5ba2\u6236\uff09\uff0c\u4e5f\u80fd\u5177\u6709\u7b2c\u4e8c\u65b9\u3001\u7b2c\u4e09\u65b9\u533f\u540d\u8cc7\u6599\uff08\u6f5b\u5728\u5ba2\u6236\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f86\u6e90\uff1a\u63a1\u96c6\u5ba2\u6236\u4f7f\u7528\u884c\u70ba\u8207\u7528\u6236\u5c6c\u6027\uff0c\u53ef\u52a0\u4e0a\u5916\u90e8\u4f7f\u7528\u8005\u6578\u64da\uff08\u5177 DMP \u529f\u80fd\u8005\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6548\u76ca\uff1a\u5c0d\u5167\u512a\u5316\u670d\u52d9\u9ad4\u9a57\u3001\u9867\u5ba2\uff0f\u6703\u54e1\u7d93\u71df\u3001\u884c\u92b7\u6c7a\u7b56\uff1b\u5c0d\u5916\u5247\u80fd\u9054\u6210\u7cbe\u6e96\u884c\u92b7\u8207\u63a8\u85a6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\uff1a\u884c\u92b7\u3001\u71df\u904b\u3001\u92b7\u552e\u90e8\u9580<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4e0a\u8ff0\u7d9c\u5408\u4f86\u8aaa\uff0cCRM\u3001DMP\u3001CDP \u4e26\u6c92\u6709\u8ab0\u53d6\u4ee3\u8ab0\u7684\u554f\u984c\uff0c\u53cd\u800c\u66f4\u80fd\u6574\u5408\u61c9\u7528\uff0c\u5982\u4ee5\u96fb\u5546\u884c\u7684\u4e09\u5927\u4e3b\u7c4c\u300c\u5c0e\u6d41\u3001\u5c0e\u8cfc\u3001\u518d\u884c\u92b7\u300d\u4f86\u8aaa\uff0c\u5c31\u53ef\u4ee5\u5206\u5225\u5c07 DMP \u7528\u65bc\u5c0e\u6d41\u3001CRM \u8207 CDP \u7528\u65bc\u5c0e\u8cfc\u3001\u518d\u884c\u92b7\u3002\u7136\u800c\uff0c\u4ee5\u300c\u4eba\u300d\u70ba\u4e2d\u5fc3\u7684\u884c\u92b7\u6a21\u5f0f\u96d6\u7136\u5df2\u6210\u70ba\u4e3b\u6d41\uff0c\u4f46\u4f3c\u4e4e\u7e3d\u6709\u7f3a\u61be\uff0c\u5f9e\u4f7f\u7528\u8005\u6216\u884c\u92b7\u4eba\u54e1\u7684\u7acb\u5834\u4f86\u770b\uff0c\u5e38\u767c\u751f\u4ee5\u4e0b\u5169\u7a2e\u771f\u5be6\u60c5\u6cc1\uff1a<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4f7f\u7528\u8005\uff1a<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u9ede\u4e86\u5ee3\u544a\u5f8c\uff0c\u985e\u4f3c\u7684\u5ee3\u544a\u5c31\u4e00\u76f4\u4f86\uff0c\u53ea\u662f\u597d\u5947\u624d\u770b\u4fc3\u92b7\uff0c\u6211\u4e0d\u662f\u771f\u7684\u6709\u9700\u6c42\u8cfc\u8cb7<\/span><b>\u3002<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u884c\u92b7\u4eba\u54e1\uff1a<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u7be9\u9078\u4e86\u689d\u4ef6\uff0c\u5546\u54c1\u7684\u8f49\u63db\u537b\u9032\u4e0d\u4f86\uff0c\u884c\u70ba\u5206\u6790\u662f\u4e00\u56de\u4e8b\uff0c\u5be6\u969b\u8cfc\u8cb7\u610f\u9858\u537b\u662f\u53e6\u4e00\u56de\u4e8b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5176\u4e2d\u7684\u95dc\u9375\u5c31\u662f\u5728\u65bc\u300c\u610f\u5716\u300d\uff0c\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u9700\u8981\u80fd\u9032\u4e00\u6b65\u77e5\u9053\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u3001\u700f\u89bd\u3001\u8cfc\u8cb7\u52d5\u6a5f\u662f\u4ec0\u9ebc\u3002\u9019\u500b\u7b54\u6848\u4e0d\u5728\u300c\u4eba\u300d\u800c\u662f\u5728\u300c\u7269\u300d\u3002\u56e0\u6b64\u4e4b\u65bc CDP \u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff0cawoo PDP \u7522\u54c1\u6578\u64da\u5e73\u53f0\u5c31\u6b64\u8a95\u751f\uff0c\u5b83\u4e5f\u4e00\u4f75\u89e3\u6c7a\u4e86<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2021-mike\/\"><span style=\"font-weight: 400;\">Cookieless\u6642\u4ee3\u4e0b\uff0c\u7cbe\u6e96\u884c\u92b7\u8a72\u5982\u4f55\u9032\u884c\u7684\u554f\u984c<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%93%E7%87%9F%E3%80%8C%E7%89%A9%E3%80%8D%E7%9A%84%E9%97%9C%E9%8D%B5%EF%BC%9Aawoo_PDP%EF%BC%88awoo_Product_Discovery_Platform_%E7%94%A2%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%89\"><\/span><b>\u7d93\u71df\u300c\u7269\u300d\u7684\u95dc\u9375\uff1aawoo PDP\uff08awoo Product Discovery Platform, \u7522\u54c1\u6578\u64da\u5e73\u53f0\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728 BI \u5546\u696d\u667a\u6167\u4e2d\u5ee3\u70ba\u6d41\u50b3\u7684\u300c\u5c3f\u5e03\u8207\u5564\u9152\u300d\uff0c\u5f8c\u4f86\u96d6\u7136\u8b49\u5be6\u865b\u69cb\u6210\u4efd\u5c45\u591a\uff0c\u4f46\u537b\u4ecd\u662f\u6578\u64da\u5206\u6790\u8005\u8207\u884c\u92b7\u4eba\u54e1\u89e3\u91cb\u300c\u4ee5\u7269\u70ba\u4e2d\u5fc3\u300d\u8207\u300c\u610f\u5716\u300d\u7684\u6700\u4f73\u6848\u4f8b\u3002<\/span><\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><b>\u6848\u4f8b\u8aaa\u660e\uff1a\u5c3f\u5e03\u8207\u5564\u9152<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\uff37alMart \u610f\u5916\u767c\u73fe\u5564\u9152\u8207\u5c3f\u5e03\u64fa\u5728\u4e00\u8d77\u6642\uff0c\u92b7\u91cf\u7279\u5225\u597d\uff0c\u63a2\u7a76\u539f\u56e0\u624d\u767c\u73fe\u559c\u6b61\u559d\u8457\u5564\u9152\u7238\u7238\u4eab\u53d7\u7f8e\u5f0f\u8db3\u7403\u7684\u7238\u7238\u5011\uff0c\u4e0d\u60f3\u5728\u8d85\u7d1a\u76c3\u4e0a\u6f14\u6642\u88ab\u53eb\u53bb\u8cb7\u5c3f\u5e03\uff0c\u56e0\u6b64\u5728\u8cb7\u5564\u9152\u56de\u5bb6\u300c\u5099\u6230\u300d\u6642\uff0c\u90fd\u6703\u9806\u624b\u5c31\u8cb7\u597d\u4e86\u5145\u8db3\u7684\u5c3f\u5e03<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">\u53cd\u904e\u4f86\u60f3\uff0c\u82e5\u662f\u5728\u96fb\u5546\u884c\u92b7\u4e0a\uff0c\u80fd\u6709<\/span><span style=\"font-weight: 400;\">\u4e00\u4f4d Top Sales\uff0c\u8ddf\u5c0d\u65b9\u804a\u500b\u5e7e\u53e5\u4e4b\u5f8c\uff0c\u5c31\u77e5\u9053\u4ed6\u662f\u4f4d\u6b63\u8981\u56de\u5bb6\u770b\u8d85\u7d1a\u76c3\u7684\u7238\u7238\uff0c\u518d\u642d\u914d\u5982 <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/\"><span style=\"font-weight: 400;\">awoo AMP\uff08awoo AI Marketing Platform\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u6574\u5408 CDP \u6578\u64da\u7684 MarTech \u5e73\u53f0\uff0c\u5c31\u80fd<\/span><span style=\"font-weight: 400;\">\u77e5\u9053\u5c0d\u65b9\u904e\u53bb\u7684\u6d88\u8cbb\u7fd2\u6027\uff08\u54c1\u724c\u559c\u597d\u3001\u6d88\u8cbb\u50f9\u683c\u5340\u9593\u3001\u700f\u89bd\u884c\u70ba\uff09\uff0c\u63a8\u85a6\u7d66\u9019\u4f4d\u7238\u7238\u4ed6\u6700\u611b\u7684\u5564\u9152\u548c\u5c3f\u5e03\u7d44\u5408\uff0c\u751a\u81f3\u53ef\u53cd\u5411\u5f9e\u7279\u5b9a\u6b3e\u5564\u9152\u548c\u6700\u71b1\u92b7\u7684\u5c3f\u5e03\u7684\u7d44\u5408\uff0c\u63a8\u85a6\u9019\u5546\u54c1\u7d44\u5408\u7d66\u6700\u9069\u5408\u7684\u7537\u58eb\u7238\u7238\u65cf\u7fa4\u5011\uff0c\u4e0d\u8ad6\u662f\u4ee5\u300e\u4eba\u627e\u7269\u300f\uff0c\u6216\u662f\u4ee5\u300e\u7269\u627e\u4eba\u300f\uff0c\u90fd\u53ef\u57fa\u65bc <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/technology\/\"><span style=\"font-weight: 400;\">awoo PDP\u7522\u54c1\u6578\u64da\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400;\">\u505a\u6700\u4f73\u5316\u7684\u61c9\u7528\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"awoo_PDP_%E7%94%A2%E5%93%81%E6%95%B8%E6%93%9A%E5%B9%B3%E5%8F%B0%EF%BC%88awoo_Product_Discovery_Platform%EF%BC%89\"><\/span><b>awoo PDP \u7522\u54c1\u6578\u64da\u5e73\u53f0\uff08awoo Product Discovery Platform\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u7522\u54c1\u70ba\u4e2d\u5fc3\uff0c\u900f\u904e\u5efa\u69cb\u5546\u54c1\u7279\u5fb5\u8207\u5176\u76f8\u95dc\u6027\uff0c\u7406\u89e3\u6d88\u8cbb\u8005\u610f\u5716\uff0c\u518d\u7d50\u5408 CDP 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/nlp-marketing-tech-for-personal-experience\/\"><span style=\"font-weight: 400;\">NLP\u81ea\u7136\u8a9e\u610f\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\u8207CV\u96fb\u8166\u8996\u89ba\u63d0\u53d6\u7279\u5fb5\uff0c\u81ea\u52d5\u7522\u751f\u6a19\u7c64\uff08\u898f\u683c\u3001\u60c5\u5883\u3001\u98a8\u683c\u3001\u5834\u5408\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6548\u76ca\uff1a\u512a\u5316\u7cbe\u6e96\u884c\u92b7\uff0f\u7cbe\u6e96\u63a8\u85a6\u3001<\/span><a href=\"https:\/\/www.bnext.com.tw\/article\/63940\/2021awoo-ai-enabled-martech\"><span style=\"font-weight: 400;\">\u63d0\u5347\u5ba2\u6236\u7684\u670d\u52d9\u9ad4\u9a57\u3001\u8cfc\u8cb7\u610f\u9858\u3001\u92b7\u552e\u6578\u91cf<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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