{"id":32564,"date":"2021-10-15T14:47:04","date_gmt":"2021-10-15T06:47:04","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=32564"},"modified":"2024-03-18T18:12:38","modified_gmt":"2024-03-18T10:12:38","slug":"cookieless-seo-content","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/","title":{"rendered":"\u7b2c\u4e09\u65b9 Cookie \u5931\u6548\u600e\u9ebc\u8fa6\uff1f\u56de\u6b78\u81ea\u5a92\u9ad4\u7d93\u71df\u3001\u5584\u7528\u5167\u5bb9\u884c\u92b7\u6253\u9020\u9ad8\u6d41\u91cf\u751f\u614b\u7cfb"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Google \u505c\u7528\u7b2c\u4e09\u65b9 Cookie\u3001Apple \u63d0\u5347\u884c\u52d5\u88dd\u7f6e\u7528\u6236\u500b\u8cc7\u96b1\u79c1\uff0c\u52a0\u4e0a\u5404\u570b\u7db2\u8def\u8cc7\u8a0a\u5b89\u5168\u500b\u8cc7\u6cd5\u898f\u7acb\u6848\uff0c\u904e\u53bb\u4ef0\u8cf4\u300c\u884c\u70ba\u5b9a\u5411\u300d\u7684\u7db2\u8def\u5ee3\u544a\u9813\u5931\u95dc\u9375\u6578\u64da\uff0c\u4e5f\u96e3\u4ee5\u7cbe\u6e96\u6295\u653e\u3002\u56e0\u6b64\uff0c\u8a31\u591a\u4eba\u958b\u59cb\u8a62\u554f\u300c\u7b2c\u4e09\u65b9 Cookie \u505c\u4e86\uff0c\u627e\u4e0d\u5230\u5c0d\u7684\u53d7\u773e\u600e\u9ebc\u8fa6\uff1f\u300d\u751a\u81f3\uff0c\u66f4\u6709\u4eba\u7169\u60f1\u7684\u554f\u300c\u6d88\u8cbb\u8005\u770b\u4e0d\u5230\u6211\uff0c\u600e\u9ebc\u8fa6\uff1f\u300d\u4f46\u5176\u5be6\uff0c\u7b54\u6848\u5f88\u7c21\u55ae \u2500\u2500 \u56de\u6b78\u81ea\u6709\u300c\u5167\u5bb9\u7d93\u71df\u300d\uff0c\u4e26\u91cd\u65b0\u6aa2\u8996\u4f60\u7684\u300cPOE \u5a92\u9ad4\u7dad\u904b\u300d\uff0c\u56e0\u70ba\u5b83\u5c07\u8b93\u4f60\u7684\u5167\u5bb9\uff1a\u88ab\u770b\u5230\u3001\u88ab\u627e\u5230\u3001\u627e\u5f97\u5230\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u9019\u4e00\u5207\u7684\u5148\u6c7a\u689d\u4ef6\u662f\uff0c\u4f60\u5f97\u6709\u597d\u7684\u5167\u5bb9\u7d66\u6d88\u8cbb\u8005\u770b\uff0c\u6216\u7576\u6d88\u8cbb\u8005\u4e0a\u7db2\u641c\u5c0b\u8df3\u51fa\u641c\u5c0b\u7d50\u679c\u5f8c\uff0c\u4f60\u7684\u7db2\u7ad9\u80fd\u51fa\u73fe\u5728\u7b2c\u4e00\u9801\uff0c\u4e26\u4e14\u5438\u5f15\u6d88\u8cbb\u8005\u9ede\u9078\u4f60\u7684\u9023\u7d50\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u540c\u696d\u54c1\u724c\u3002<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#%E7%82%BA%E4%BD%95%E9%9C%80%E8%A6%81%E5%85%A7%E5%AE%B9%E7%B6%93%E7%87%9F%EF%BC%9F%E3%80%80%E5%B0%8E%E6%B5%81%E8%88%87%E6%90%9C%E5%B0%8B%E7%9A%84%E6%A0%B8%E5%BF%83%E5%9F%BA%E7%A4%8E\" >\u70ba\u4f55\u9700\u8981\u5167\u5bb9\u7d93\u71df\uff1f\u3000\u5c0e\u6d41\u8207\u641c\u5c0b\u7684\u6838\u5fc3\u57fa\u790e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#%E4%BB%80%E9%BA%BC%E6%98%AF_POE%EF%BC%9F_%E5%85%A7%E5%AE%B9%E8%88%87%E5%AE%83%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\" >\u4ec0\u9ebc\u662f POE\uff1f \u5167\u5bb9\u8207\u5b83\u7684\u5a92\u9ad4\u9014\u5f91<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#Paid_Media_%E4%BB%98%E8%B2%BB%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\" >Paid Media \u4ed8\u8cbb\u7684\u5a92\u9ad4\u9014\u5f91<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#Earned_Media_%E7%8D%B2%E5%BE%97%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\" >Earned Media \u7372\u5f97\u7684\u5a92\u9ad4\u9014\u5f91<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#Owned_Media_%E8%87%AA%E6%9C%89%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\" >Owned Media \u81ea\u6709\u7684\u5a92\u9ad4\u9014\u5f91<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#SEO_x_%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%89%93%E9%80%A0_Owned_Media_%E6%B5%81%E9%87%8F%E7%94%9F%E6%85%8B%E7%B3%BB\" >SEO x \u5167\u5bb9\u884c\u92b7\uff0c\u6253\u9020 Owned Media \u6d41\u91cf\u751f\u614b\u7cfb<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-seo-content\/#AI_%E9%9B%BB%E5%95%86%E6%B5%81%E9%87%8F%E6%88%90%E9%95%B7%E6%96%B9%E6%A1%88%EF%BC%8C%E5%8A%A9%E5%93%81%E7%89%8C_SEO_%E6%B5%81%E9%87%8F%E9%96%8B%E5%8F%A3%E6%9C%80%E5%A4%A7%E5%8C%96_x_%E5%BB%A3%E5%91%8A%E7%B2%BE%E6%BA%96%E5%8C%96_x_%E6%88%90%E6%95%88%E6%9C%80%E4%BD%B3%E5%8C%96\" >AI \u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848\uff0c\u52a9\u54c1\u724c SEO \u6d41\u91cf\u958b\u53e3\u6700\u5927\u5316 x \u5ee3\u544a\u7cbe\u6e96\u5316 x \u6210\u6548\u6700\u4f73\u5316<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BD%95%E9%9C%80%E8%A6%81%E5%85%A7%E5%AE%B9%E7%B6%93%E7%87%9F%EF%BC%9F%E3%80%80%E5%B0%8E%E6%B5%81%E8%88%87%E6%90%9C%E5%B0%8B%E7%9A%84%E6%A0%B8%E5%BF%83%E5%9F%BA%E7%A4%8E\"><\/span><b>\u70ba\u4f55\u9700\u8981\u5167\u5bb9\u7d93\u71df\uff1f\u3000\u5c0e\u6d41\u8207\u641c\u5c0b\u7684\u6838\u5fc3\u57fa\u790e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u300c\u6d88\u8cbb\u8005\u53ea\u6703\u9078\u64c7\u60f3\u770b\u7684\u5ee3\u544a\uff01\u300d\u8cc7\u8a0a\u7206\u70b8\u6642\u4ee3\uff0c\u7528\u6236\u8b8a\u5f97\u66f4\u5728\u610f\u8cc7\u8a0a\u7684\u95dc\u806f\u6027\uff0c\u53ea\u8981\u662f\u4e0d\u9700\u8981\u6216\u6c92\u8208\u8da3\u7684\u5ee3\u544a\u90fd\u6703\u76f4\u63a5\u5ffd\u7565\uff0c\u4e5f\u5c31\u662f\u8aaa\u300c\u80fd\u5e6b\u52a9\u7528\u6236\u89e3\u6c7a\u554f\u984c\u7684\u8cc7\u8a0a\u300d\u624d\u662f\u4ed6\u5011\u6240\u9700\u8981\u7684\u3002\u7136\u800c\uff0c\u5728 cookieless \u6642\u4ee3\uff0c\u6bd4\u8d77\u91cd\u8907\u64ad\u9001\u4e0d\u4e00\u5b9a\u76f8\u95dc\u7684\u88ab\u52d5\u5ee3\u544a\uff0c\u904b\u7528\u96c6\u5ba2\u5f0f\u884c\u92b7 (Inbound Marketing) \u7b56\u7565\u3001\u7522\u51fa\u512a\u8cea\u5167\u5bb9\u5438\u5f15\u7528\u6236\u4e3b\u52d5\u641c\u5c0b\u5c31\u986f\u5f97\u91cd\u8981\u591a\u4e86\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\uff0c\u901a\u5e38\u8ff0\u8aaa\u8457\u8ddf\u54c1\u724c \/ \u7522\u54c1\u76f8\u95dc\u7684\u77e5\u8b58\u3001\u8da8\u52e2\u3001\u6642\u4e8b\u3001\u89e3\u6c7a\u65b9\u6cd5\u7b49\u76f8\u95dc\u8b70\u984c\uff0c\u8edf\u6027\u5730\u63a5\u89f8\u6f5b\u5728\u7684\u76ee\u6a19\u65cf\u7fa4\u3002\u7279\u5225\u5728\u793e\u7fa4\u6642\u4ee3\uff0c\u5373\u4fbf\u6e9d\u901a\u7684\u53d7\u773e\u7121\u6cd5\u7acb\u523b\u5e36\u4f86\u8f49\u63db (\u8cfc\u8cb7)\uff0c\u53ea\u8981\u4ed6\u5011\u5c0d\u4f60\u7684\u5167\u5bb9\u9752\u775e\uff0c\u5c31\u80fd\u6210\u70ba\u4f60\u7684\u652f\u6301\u8005\uff0c\u76f8\u7576\u65bc\u70ba\u54c1\u724c \/ \u7522\u54c1\u80cc\u66f8\u4e26\u6210\u70ba\u7db2\u8def\u53e3\u7891\u3001\u8f3f\u8ad6\u3001\u50b3\u64ad\u7684\u529b\u91cf\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/5A%E9%A1%A7%E5%AE%A2%E9%AB%94%E9%A9%97%E8%B7%AF%E5%BE%91-600x256.png\" alt=\" 5A\u9867\u5ba2\u9ad4\u9a57\u8def\u5f91\" class=\"wp-image-32567\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u800c\u300c\u512a\u8cea\u7684\u5167\u5bb9\u300d\u80fd\u5920\u5c07\u7528\u6236\u5c0e\u5165\u5728\u884c\u92b74.0\u4e2d\u7684\u300c5A \u9867\u5ba2\u9ad4\u9a57\u8def\u5f91\u300d\uff1aAware \u8a8d\u77e5\uff08\u6211\u77e5\u9053\uff09\u3001Appeal \u8a34\u6c42\uff08\u6211\u559c\u6b61\uff09\u3001Ask \u8a62\u554f\uff08\u88ab\u8aaa\u670d\uff09\u3001Act \u884c\u52d5\uff08\u6211\u8981\u8cb7\uff09\u3001Advocate \u5021\u5c0e\uff08\u6211\u63a8\u85a6\uff09\uff0c\u900f\u904e\u300c\u9593\u63a5\u3001\u8edf\u6027\u3001\u5be6\u7528\u300d\u7684\u5167\u5bb9\u4f86\u5f15\u767c\u66f4\u591a<\/span><b>\u6ce8\u610f\u3001\u8208\u8da3\u3001\u641c\u7d22<\/b><span style=\"font-weight: 400;\">\u7684\u884c\u70ba\uff0c\u4e26\u8b93\u7528\u6236\u6210\u70ba\u8cfc\u8cb7\u8005\u8207\u63a8\u85a6\u8005\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u5f9e\u96fb\u5546\u884c\u92b7\u7684\u300c\u5c0e\u6d41\u3001\u5c0e\u8cfc\u3001\u6703\u54e1\u7d93\u71df\u300d\u4f86\u770b\uff0c\u5167\u5bb9\u7d93\u71df\u626e\u6f14\u4e86\u300c\u5c0e\u6d41\u2192\u5c0e\u8cfc\u300d\u4e4b\u9593\u7684\u91cd\u8981\u6a4b\u6881\uff0c<\/span><span style=\"font-weight: 400;\">\u4e0d\u50c5\u80fd\u9867\u5ba2\u6210\u70ba\u4f60\u7684\u5fe0\u5be6\u6703\u54e1\uff0c\u4e5f\u80fd\u8b93\u65e2\u6709\u6703\u54e1\u518d\u53bb\u5e6b\u4f60\u5021\u5c0e\u8207\u5206\u4eab\u3002\u7576\u7136\uff0c\u9996\u5148\u5f97\u5fc5\u9808\u6210\u529f\u5c0e\u6d41\u624d\u884c\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u6709\u4e86\u597d\u7684\u5167\u5bb9\uff0c\u5982\u4f55\u8b93\u66f4\u591a\u6d88\u8cbb\u8005\u5728\u641c\u5c0b\u7684\u6642\u5019\u627e\u5230\u4f60\u3001\u6210\u529f\u5c0e\u6d41\u9032\u7db2\u7ad9\u5462\uff1f\u5927\u65b9\u5411\u4e0a\u9760\u5f97\u5c31\u662f POE \u50b3\u64ad\u9014\u5f91\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF_POE%EF%BC%9F_%E5%85%A7%E5%AE%B9%E8%88%87%E5%AE%83%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\"><\/span><b>\u4ec0\u9ebc\u662f POE\uff1f \u5167\u5bb9\u8207\u5b83\u7684\u5a92\u9ad4\u9014\u5f91<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u628a 5A\u3001\u96fb\u5546\u884c\u92b7\u7d44\u5408\u8d77\u4f86\u770b\uff0c\u5c31\u6703\u767c\u73fe\u300c\u597d\u5167\u5bb9\u300d\u662f\u8b93\u6d88\u8cbb\u8005\u5728\u300c\u5f15\u8d77\u6ce8\u610f\u3001\u7522\u751f\u8208\u8da3\u3001\u524d\u5f80\u641c\u7d22\u300d\u7684\u904e\u7a0b\u4e2d\u9054\u6210\u300c\u5c0e\u6d41\u300d\u7684\u4e3b\u8981\u8a98\u56e0\uff0c\u540c\u6642\u9084\u80fd\u300c\u5efa\u69cb\u8a8d\u77e5\u300d\uff0c\u800c POE \u5c31\u662f\u5167\u5bb9\u7684\u50b3\u64ad\u7ba1\u9053\u3002\u900f\u904e POE \u4e09\u5927\u5a92\u9ad4\u578b\u614b\uff1aPaid Media \u4ed8\u8cbb\u5a92\u9ad4\u3001Owned Media \u81ea\u5a92\u9ad4\u3001Earned Media \u8d0f\u5f97\u5a92\u9ad4\uff0c\u5c31\u80fd\u5c07\u512a\u8cea\u5167\u5bb9\u6700\u5927\u9650\u5ea6\u7684\u50b3\u64ad\u51fa\u53bb\uff0c\u800c\u6210\u529f\u7684 POE \u5168\u5a92\u9ad4\u7b56\u7565\uff0c\u80fd\u70ba\u54c1\u724c\u5e36\u4f86\u6975\u5927\u7684\u512a\u7570\u6210\u6548\uff01<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Media_%E4%BB%98%E8%B2%BB%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\"><\/span><b>Paid Media \u4ed8\u8cbb\u7684\u5a92\u9ad4\u9014\u5f91<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7576\u6709\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u3001\u512a\u60e0\u8981\u50b3\u64ad\u51fa\u53bb\uff0c\u5927\u591a\u6578\u7684\u884c\u92b7\u4eba\u54e1\u6703\u9078\u64c7\u4ed8\u8cbb\u5f62\u5f0f\uff0c\u4f86\u78ba\u4fdd\u5167\u5bb9\u88ab\u770b\u898b\uff0c\u5982\u900f\u904e SEM \u95dc\u9375\u5b57\u5ee3\u544a\u3001Display \u5c55\u793a\u578b\u5ee3\u544a\u3001\u5f71\u97f3\u7f6e\u5165\u5ee3\u544a\u3001\u5a92\u9ad4\u5ee3\u7de8\u5408\u4f5c\u3001\u5a92\u9ad4\u6703\u54e1 eDM\u3001Facebook \u5ee3\u544a\u6295\u653e\u3001LINE \u5ee3\u544a\u63a8\u64ad\uff0c\u8209\u51e1\u662f\u300c\u82b1\u9322\u300d\u5411\u76ee\u6a19\u65cf\u7fa4\u6e9d\u901a\u7684\uff0c\u90fd\u662f\u4ed8\u8cbb\u5a92\u9ad4\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Earned_Media_%E7%8D%B2%E5%BE%97%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\"><\/span><b>Earned Media \u7372\u5f97\u7684\u5a92\u9ad4\u9014\u5f91<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5373\u5728\u7b2c\u4e09\u65b9\u5e73\u53f0\u767c\u751f\u6709\u95dc\u54c1\u724c\u3001\u7522\u54c1\u7684\u5167\u5bb9\u50b3\u6563\uff0c\u5982\uff1a\u641c\u5c0b\u6392\u540d\u3001\u65b0\u805e\u5a92\u9ad4\u3001\u7db2\u8def\u5a92\u9ad4\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u90e8\u843d\u683c\u7b49\u3002\u5e38\u4ee5\u64b0\u6587\u3001\u5831\u5c0e\u3001\u5c08\u6b04\u3001\u8f49\u8f09\u3001\u5206\u4eab\u3001\u63a1\u8a2a\u3001\u958b\u7bb1\u3001\u8cbc\u6587\u7b49\u65b9\u5f0f\u5448\u73fe\uff0c\u975e\u7531\u76f4\u63a5\u4ed8\u8cbb\u800c\u9054\u6210\uff0c\u9664\u7b2c\u4e09\u65b9\u81ea\u7136\u7684\u70ba\u4f60\u9732\u51fa\u76f8\u95dc\u5167\u5bb9\u5916\uff0c\u5be6\u52d9\u4e0a\u4e5f\u53ef\u900f\u904e\u516c\u95dc\u64cd\u4f5c\u3001\u7b56\u7565\u5408\u4f5c\u3001\u8cc7\u6e90\u4ea4\u63db\u4f86\u9032\u884c\u3002\u9019\u985e\u7684\u5167\u5bb9\u901a\u5e38\u7f6e\u5165\u6027\u8207\u5546\u696d\u6027\u4f4e\uff0c\u8f03\u80fd\u70ba\u5e02\u5834\u5927\u773e\u6240\u4fe1\u8cf4\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Owned_Media_%E8%87%AA%E6%9C%89%E7%9A%84%E5%AA%92%E9%AB%94%E9%80%94%E5%BE%91\"><\/span><b>Owned Media \u81ea\u6709\u7684\u5a92\u9ad4\u9014\u5f91<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5305\u542b\u6700\u5e38\u898b\u7684\u5b98\u65b9\u7db2\u7ad9\u3001\u96fb\u5546\u5e73\u53f0\u3001FB \u7c89\u7d72\u5718\u3001YT \u5b98\u65b9\u983b\u9053\u3001IG \u5e33\u865f\u3001LINE OA\u3001\u6703\u54e1 eDM\u3001\u90e8\u843d\u683c\u3001\u884c\u52d5\u88dd\u7f6e App\u2026\u7b49\uff0c\u8209\u51e1\u4f01\u696d\u8207\u54c1\u724c\u5177\u6709\u7d55\u5c0d\u4e3b\u5c0e\u6b0a\u4e14\u80fd\u9032\u884c\u6e9d\u901a\u50b3\u64ad\u7684\u5e73\u53f0\u90fd\u662f\uff0c\u5b83\u4e5f\u662f\u884c\u92b7\u4eba\u54e1\u5728\u5167\u5bb9\u8a0a\u606f\u4e0a\u638c\u63e1\u5ea6\u6700\u9ad8\u7684\u9014\u5f91\uff0c\u5982\u6301\u7e8c\u6709\u6548\u7d93\u71df\u300c\u5167\u5bb9\u300d\u8207\u300c\u6d41\u91cf\u300d\uff0c\u4e0d\u50c5\u6709\u65bc\u4f01\u696d\u7684\u5c08\u696d\u3001\u6b0a\u5a01\u5f62\u8c61\uff0c\u66f4\u5c07\u6709\u52a9\u65bc <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-solutions-deliver-right-message-to-right-people-at-right-moment\/\"><span style=\"font-weight: 400;\">Cookieless\u6642\u4ee3\u4e0b\u7684\u54c1\u724c\uff0f\u7522\u54c1\u5167\u5bb9\u50b3\u64ad\u3001\u641c\u5c0b\u3001\u5c0e\u6d41<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media-600x300.png\" alt=\"POE \u5a92\u9ad4\" class=\"wp-image-32569\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media-600x300.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media-1000x501.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media-768x385.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media-1536x769.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/POE-media.png 1667w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_x_%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%EF%BC%8C%E6%89%93%E9%80%A0_Owned_Media_%E6%B5%81%E9%87%8F%E7%94%9F%E6%85%8B%E7%B3%BB\"><\/span><b>SEO x \u5167\u5bb9\u884c\u92b7\uff0c\u6253\u9020 Owned Media \u6d41\u91cf\u751f\u614b\u7cfb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u800c\u8a00\uff0c\u6d88\u8cbb\u8005\u6703\u628a\u300c\u4ed8\u8cbb\u300d\u7684\u5167\u5bb9\uff08\u6587\u7ae0\u3001\u5716\u7247\u3001\u5f71\u7247\uff09\u7576\u4f5c\u5ee3\u544a\uff0c\u56e0\u6b64\u591a\u6709\u88ab\u6d88\u8cbb\u8005\u523b\u610f\u7565\u904e\u8005\uff0c\u5982\u770b\u5230\u300c\u54c1\u724c\u8d0a\u52a9\u3001\u5ee3\u7de8\u4f01\u5283\u300d\u5b57\u6a23\uff0c\u6216\u662f\u53ef\u4ee5\u660e\u986f\u8fa8\u8b58\u70ba\u5ee3\u544a\u7684\u7248\u4f4d\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u300c\u597d\u5167\u5bb9\u300d\u5373\u4fbf\u900f\u904e\u4ed8\u8cbb\u65b9\u5f0f\u50b3\u64ad\uff0c\u4e5f\u6642\u5e38\u7372\u5f97\u6d88\u8cbb\u8005\u4fe1\u4efb\uff0c\u4e0d\u50c5\u589e\u52a0\u793e\u7fa4\u4e0a\u7684\u89f8\u53ca\uff0c\u540c\u4e5f\u80fd\u5728<\/span><b>\u641c\u5c0b\u5f15\u64ce<\/b><span style=\"font-weight: 400;\">\u4e0a\u767c\u63ee\u5f71\u97ff<\/span><b>\u3002<\/b><span style=\"font-weight: 400;\">\u5982 Google <\/span>\u8fd1\u5e74\u4e0d\u65b7\u5f37\u8abf<span style=\"font-weight: 400;\">E-E-A-T \u7684\u91cd\u8981\u6027\uff0c\u80fd\u76f4\u63a5\u5f71\u97ff SERP\uff08Search Engine Results Pages\uff0c\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\uff09\u7684\u6392\u5e8f\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5957\u5165\u73fe\u4ee3\u6d88\u8cbb\u8005\u884c\u70ba\u6a21\u5f0f AISAS\uff0c\u4e5f\u7b49\u65bc\u5728\u300cSearch\u641c\u5c0b\u300d\u626e\u6f14\u95dc\u9375\u89d2\u8272\uff1b\u540c\u7406\uff0c\u5728\u884c\u92b74.0\u7684 5A \u9867\u5ba2\u9ad4\u9a57\u8def\u5f91\u4e2d\uff0c\u4e5f\u6c7a\u5b9a\u4e86\u300cAware\u8a8d\u77e5\u3001Appeal\u8a34\u6c42\u3001Ask\u8a62\u554f\u300d\u4e09\u500b\u968e\u6bb5\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u4f01\u696d\u8a72\u5982\u4f55\u540c\u6642\u5f9e\u4e8b\u300c\u5167\u5bb9 x SEO\u300d\u9019\u5169\u500b\u4e00\u9ad4\u5169\u9762\u7684\u7d93\u71df\u5462\uff1f<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><h3><span class=\"ez-toc-section\" id=\"AI_%E9%9B%BB%E5%95%86%E6%B5%81%E9%87%8F%E6%88%90%E9%95%B7%E6%96%B9%E6%A1%88%EF%BC%8C%E5%8A%A9%E5%93%81%E7%89%8C_SEO_%E6%B5%81%E9%87%8F%E9%96%8B%E5%8F%A3%E6%9C%80%E5%A4%A7%E5%8C%96_x_%E5%BB%A3%E5%91%8A%E7%B2%BE%E6%BA%96%E5%8C%96_x_%E6%88%90%E6%95%88%E6%9C%80%E4%BD%B3%E5%8C%96\"><\/span><b>AI \u96fb\u5546\u6d41\u91cf\u6210\u9577\u65b9\u6848\uff0c\u52a9\u54c1\u724c SEO \u6d41\u91cf\u958b\u53e3\u6700\u5927\u5316 x \u5ee3\u544a\u7cbe\u6e96\u5316 x \u6210\u6548\u6700\u4f73\u5316<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3><\/li>\n<\/ul>\n\n\n\n<p>\u5927\u5bb6\u90fd\u77e5\u9053 SEO \u80fd\u5920\u5728\u4e0d\u82b1\u9322\u6295\u5ee3\u544a\u7684\u60c5\u6cc1\u4e0b\uff0c\u63d0\u5347\u7db2\u7ad9\u88ab\u6d88\u8cbb\u8005\u770b\u5230\u7684\u6a5f\u6703\uff0c\u4f46\u662f\u9664\u4e86\u904b\u7528\u5e73\u53f0\u672c\u8eab\u7684\u529f\u80fd\u4f86\u9032\u884c\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff0c\u9084\u6709\u4ec0\u9ebc\u65b9\u5f0f\u80fd\u6709\u6548\u70ba\u96fb\u5546\u7db2\u7ad9\u5e36\u4f86\u6d41\u91cf\u6210\u9577\uff0c\u4ee5\u53ca\u5982\u4f55\u5c07 SEO \u642d\u914d\u5ee3\u544a\u7b49\u5176\u4ed6\u7b56\u7565\uff0c\u5438\u5f15\u66f4\u591a\u9ad8\u50f9\u503c\u3001\u9ad8\u8f49\u63db\u7684\u6d41\u91cf\uff0c\u5275\u9020 1+1>2 \u7684\u6548\u679c\uff1f<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E9%9B%BB%E5%95%86%E6%B5%81%E9%87%8F%E6%96%B9%E6%A1%88%E5%AE%A3%E5%82%B3%E7%B4%A0%E6%9D%90_%E9%9B%BB%E5%AD%90%E5%A0%B11200x750-1000x625.png\" alt=\"\" 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