{"id":32766,"date":"2021-11-02T16:30:29","date_gmt":"2021-11-02T08:30:29","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=32766"},"modified":"2024-11-19T09:54:49","modified_gmt":"2024-11-19T01:54:49","slug":"six-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/six-content-marketing-strategy\/","title":{"rendered":"6\u500b\u884c\u92b7\u4eba\u5fc5\u77e5\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u8207\u5de5\u5177"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u5167\u5bb9\u70ba\u738b\u7684\u7db2\u8def\u6642\u4ee3\uff0c\u5167\u5bb9\u884c\u92b7 (Content Marketing) 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400;\">\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u7d66\u76ee\u6a19\u5ba2\u7fa4\uff0c\u5354\u52a9\u89e3\u6c7a\u9867\u5ba2\u554f\u984c\u7684\u540c\u6642\uff0c\u4e5f\u80fd\u8b93\u9867\u5ba2\u5c0d\u54c1\u724c\u6709\u66f4\u591a\u7684\u8a8d\u8b58\u8207\u4e86\u89e3\uff0c\u540c\u6642\u62c9\u8fd1\u8207\u6f5b\u5728\u6d88\u8cbb\u8005\u7684\u8ddd\u96e2\uff0c\u9032\u800c\u57f9\u990a\u51fa\u54c1\u724c\u7684\u5fe0\u8aa0\u7c89\u7d72\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E6%8F%90%E5%8D%87%E5%93%81%E7%89%8C%E7%9F%A5%E5%90%8D%E5%BA%A6\"><\/span><span style=\"font-weight: 400;\">\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u597d\u7684\u5167\u5bb9\u518d\u642d\u914d\u641c\u5c0b\u5f15\u64ce\u512a\u5316 (SEO) 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400;\">\u5167\u5bb9\u884c\u92b7\u548c\u50b3\u7d71\u884c\u92b7\u6700\u5927\u7684\u4e0d\u540c\u5728\u65bc\uff0c\u5167\u5bb9\u884c\u92b7\u4e0d\u50cf\u5ee3\u544a\u662f\u722d\u53d6\u77ac\u9593\u7684\u66dd\u5149\u548c\u6d41\u91cf\uff0c\u5167\u5bb9\u884c\u92b7\u9808\u7d30\u6c34\u9577\u6d41\u7684\u7d93\u71df\uff0c\u900f\u904e\u512a\u8cea\u7684\u5167\u5bb9\u6162\u6162\u5438\u5f15\u76ee\u6a19\u5ba2\u7fa4\uff0c\u9577\u671f\u7d93\u71df\u4e0b\u4f86\uff0c\u5247\u53ef\u53cd\u61c9\u51fa\u4f4e\u6210\u672c\u3001\u9ad8\u6210\u6548\u7684\u512a\u52e2\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6%E5%A4%A7%E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E7%AD%96%E7%95%A5%E8%88%87%E5%B7%A5%E5%85%B7%EF%BC%8C%E8%A1%8C%E9%8A%B7%E4%BA%BA%E5%BF%85%E7%9F%A5%E8%B6%A8%E5%8B%A2%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">6\u5927\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u8207\u5de5\u5177\uff0c\u884c\u92b7\u4eba\u5fc5\u77e5\u8da8\u52e2\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u7d93\u71df\u662f\u76f8\u7576\u5c08\u696d\u7684\u884c\u92b7\u7b56\u7565\u4e4b\u4e00\uff0c\u5230\u5e95\u8a72\u5982\u4f55\u7522\u51fa\u512a\u8cea\u3001\u6709\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u4ee5\u53ca\u5982\u4f55\u69cb\u601d\u3001\u898f\u5283\u597d\u7684\u5167\u5bb9\u984c\u6750\uff1f\u4ee5\u4e0b\u4ecb\u7d396\u500b\u4f60\u4e00\u5b9a\u8981\u77e5\u9053\u7684\u5167\u5bb9\u884c\u92b7\u7b56\u7565\u8207\u5de5\u5177\uff0c\u5e6b\u52a9\u4f60\u80fd\u5feb\u901f\u5207\u5165\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u4e26\u63d0\u4f9b\u5c0d\u6f5b\u5728\u9867\u5ba2\u6709\u7528\u7684\u8cc7\u8a0a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_1_%E5%96%84%E7%94%A8%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%E5%B7%A5%E5%85%B7\"><\/span><span style=\"font-weight: 400;\">\u00a01. \u5584\u7528\u95dc\u9375\u5b57\u7814\u7a76\u5de5\u5177<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u95dc\u9375\u5b57\u898f\u5283\u4e0d\u50c5\u80fd\u505a\u597d SEO\uff0c\u9084\u8981\u80fd\u6df1\u5165\u5206\u6790\u76ee\u6a19\u5ba2\u7fa4\u7684\u559c\u597d\u8207\u9700\u6c42\u3002\u5584\u52a0\u5229\u7528\u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u80fd\u5e6b\u52a9\u4f60\u7522\u51fa\u7b26\u5408\u9867\u5ba2\u6240\u9700\u7684\u5167\u5bb9\u3001\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u7d66\u6f5b\u5728\u6d88\u8cbb\u8005\u3002\u4ee5\u4e0b\u4ecb\u7d39\u5169\u500b\u5e38\u898b\u7684\u4ed8\u8cbb\u95dc\u9375\u5b57\u5de5\u5177\uff1a<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32771 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool.png\" alt=\"\u5167\u5bb9\u884c\u92b7\u7b56\u7565\" width=\"1567\" height=\"861\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool.png 1567w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool-546x300.png 546w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool-1000x549.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool-768x422.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/keyword-tool-1536x844.png 1536w\" sizes=\"(max-width: 1567px) 100vw, 1567px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/keywordtool.io\/\"><b>KeywordTool.io<\/b><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u80fd\u67e5\u8a62\u95dc\u9375\u5b57\u5728 Google \u641c\u5c0b\u5f15\u64ce\u7684\u641c\u5c0b\u91cf\u5916\uff0c\u9084\u5305\u542b\u4e86 YouTube\u3001Bing\u3001Amazon\u3001Instagram \u4ee5\u53ca Twitter \u7b49\u641c\u5c0b\u91cf\u67e5\u8a62\u3002\u6b64\u5de5\u5177\u6709\u63d0\u4f9b\u4e2d\u6587\u95dc\u9375\u5b57\u7684\u67e5\u8a62\uff0c\u4f46\u641c\u5c0b\u7d50\u679c\u7684\u8aaa\u660e\u53ca\u7db2\u7ad9\u4ecb\u9762\u7686\u70ba\u82f1\u6587\uff1b\u6b64\u5916\uff0c\u95dc\u9375\u5b57\u5efa\u8b70\u53ef\u514d\u8cbb\u700f\u89bd\uff0c\u4f46\u5982\u679c\u60f3\u8981\u9032\u4e00\u6b65\u7d30\u770b\u6578\u64da\u5206\u6790\u5247\u9700\u4ed8\u8cbb\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32769 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Kparser.png\" alt=\"\u5167\u5bb9\u884c\u92b7\u7b56\u7565\" width=\"1293\" height=\"838\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Kparser.png 1293w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Kparser-463x300.png 463w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Kparser-1000x648.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/Kparser-768x498.png 768w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/kparser.com\/\"><b>Kparser<\/b><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u63d0\u4f9b\u5305\u542b Google\u3001YouTube\u3001Yahoo\u3001Bing\u3001Amazon\u3001Twitter \u7b49\u641c\u5c0b\u5f15\u64ce\u7684\u95dc\u9375\u5b57\u641c\u5c0b\u91cf\uff0c\u4e26\u80fd\u540c\u6642\u8f38\u5165\u591a\u500b\u95dc\u9375\u5b57\u67e5\u8a62\uff0c\u7d66\u51fa\u8c50\u5bcc\u7684\u5b57\u7fa4\u5efa\u8b70\u3002Kparser Rank \u6b04\u4f4d\u6703\u986f\u793a\u5e7e\u7d44\u4f7f\u7528\u983b\u7387\u8f03\u9ad8\u7684\u95dc\u9375\u5b57\uff0cRank\u6578\u5b57\u8d8a\u5927\u4ee3\u8868\u7af6\u722d\u5ea6\u8d8a\u9ad8\u3002\u53ef\u4ed8\u8cbb\u5347\u7d1a\u6210\u70ba\u7ad9\u5167\u6703\u54e1\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E9%87%8D%E8%A6%96%E4%BD%BF%E7%94%A8%E8%80%85%E5%9B%9E%E9%A5%8B\"><\/span><span style=\"font-weight: 400;\">2. \u91cd\u8996\u4f7f\u7528\u8005\u56de\u994b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5167\u5bb9\u7684\u898f\u5283\u9808\u5305\u542b\u81ea\u5bb6\u7684\u7522\u54c1\u6216\u670d\u52d9\uff0c\u4ee5\u80fd\u6eff\u8db3\u9867\u5ba2\u7684\u9700\u6c42\u70ba\u4e3b\uff0c\u56e0\u6b64\uff0c\u8490\u96c6\u4f7f\u7528\u8005\u7684\u56de\u994b\u4e5f\u5f88\u91cd\u8981\uff0c\u4e14\u80fd\u5e6b\u52a9\u4f60\u5beb\u51fa\u610f\u5716\u6e05\u695a\u4e14\u6709\u50f9\u503c\u7684\u8a0a\u606f\u5167\u5bb9\u3002\u91dd\u5c0d\u73fe\u6709\u9867\u5ba2\u53ca\u6f5b\u5728\u6d88\u8cbb\u8005\uff0c\u4f60\u53ef\u4ee5\u900f\u904e\u554f\u5377\u8abf\u67e5\u4e86\u89e3\u4ed6\u5011\u7684\u60f3\u6cd5\u548c\u9700\u6c42\uff0c\u70ba\u9867\u5ba2\u91cf\u8eab\u6253\u9020\u9700\u8981\u89e3\u6c7a\u7684\u554f\u984c\uff0c\u4f8b\u5982\uff1a\u7576\u9047\u5230\u4ec0\u9ebc\u72c0\u6cc1\u6642\uff0c\u4f60\u6703\u60f3\u5230\u4f7f\u7528\u6211\u5011\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\uff1f\u6211\u5011\u7db2\u7ad9\u4e0a\u5448\u73fe\u7684\u8cc7\u8a0a\u53ef\u5426\u5145\u5206\u6eff\u8db3\u4f60\u7684\u9700\u6c42\uff1f\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u53ef\u80fd\u9047\u5230\u7684\u72c0\u6cc1\uff0c\u5c07\u80fd\u5920\u5354\u52a9\u4f60\u66f4\u6e05\u695a\u5982\u4f55\u6539\u5584\u6240\u5448\u73fe\u51fa\u4f86\u7684\u8a0a\u606f\uff0c\u4e26\u63d0\u4f9b\u66f4\u5177\u6709\u8a08\u756b\u6027\u548c\u76ee\u6a19\u7684\u7db2\u7ad9\u53ca\u793e\u7fa4\u5167\u5bb9\u3002\u6b64\u5916\uff0c\u4e5f\u53ef\u591a\u52a0\u5229\u7528\u7db2\u7ad9\u5206\u6790\u5de5\u5177\uff08\u5982\uff1a<\/span><a href=\"https:\/\/www.finteza.com\/\"><span style=\"font-weight: 400;\">Finteza<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/analytics.google.com\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">\uff09\uff0c\u4e86\u89e3\u4f7f\u7528\u8005\u8207\u5167\u5bb9\u7684\u4e92\u52d5\uff0c\u4f8b\u5982\uff1a\u9ede\u64ca\u9023\u7d50\u3001\u4e0b\u8f09\u3001\u8868\u55ae\u63d0\u4ea4\u53ca\u5f71\u7247\u64ad\u653e\u7b49\u52d5\u4f5c\uff0c\u90fd\u5c07\u6709\u52a9\u65bc\u4f60\u63d0\u51fa\u66f4\u5438\u5f15\u4eba\u7684\u5167\u5bb9\u548c\u984c\u6750\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E7%BE%85%E5%88%97%E9%87%8D%E8%A6%81%E7%AF%80%E6%97%A5_%E5%AD%A3%E7%AF%80%E6%80%A7%E6%B4%BB%E5%8B%95\"><\/span><span style=\"font-weight: 400;\">3. \u7f85\u5217\u91cd\u8981\u7bc0\u65e5&amp;\u5b63\u7bc0\u6027\u6d3b\u52d5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da\u7bc0\u65e5\u53ca\u5b63\u7bc0\u6027\u8b70\u984c\uff0c\u53ef\u4ee5\u65b9\u4fbf\u4f60\u63d0\u524d\u5b89\u6392\u6bcf\u500b\u6708\u9810\u8a08\u8981\u767c\u5e03\u7684\u6587\u6848\u5167\u5bb9\uff0c\u5217\u51fa\u6bcf\u5e74\u6700\u91cd\u8981\u4e14\u8207\u4f60\u7684\u9867\u5ba2\u606f\u606f\u76f8\u95dc\u7684\u7bc0\u65e5\uff0c\u4f8b\u5982\uff1a\u65b0\u5e74\u3001\u4e2d\u79cb\u7bc0\u3001\u8056\u8a95\u7bc0\uff0c\u6216\u662f\u6691\u5047\u3001\u9031\u5e74\u6176\u7b49\u5b63\u7bc0\u6027\u6d3b\u52d5\u3002\u4f60\u53ef\u5229\u7528<\/span><a href=\"https:\/\/www.google.com.tw\/intl\/zh-TW\/sheets\/about\/\"><span style=\"font-weight: 400;\">Google\u8a66\u7b97\u8868<\/span><\/a><span style=\"font-weight: 400;\">\u7f85\u5217\u4e26\u7ba1\u7406\u6bcf\u500b\u6708\u53ef\u9032\u884c\u7684\u7bc0\u65e5\u8b70\u984c\uff0c\u6216\u8207\u5b63\u7bc0\u5177\u6709\u95dc\u806f\u6027\u7684\u984c\u6750\uff0c\u8b93\u4f60\u66f4\u5bb9\u6613\u91dd\u5c0d\u4f60\u7684\u76ee\u6a19\u65cf\u7fa4\u5207\u5165\u4e26\u767c\u60f3\u6587\u6848\u5167\u5bb9\uff0c\u9084\u80fd\u78ba\u4fdd\u4f60\u7684\u54c1\u724c\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u80fd\u6301\u7e8c\u4fdd\u6301\u6d3b\u8e8d\u548c\u66dd\u5149\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E6%B3%A8%E6%84%8F%E7%9C%9F%E5%AF%A6%E4%B8%96%E7%95%8C%E7%9A%84%E6%9C%80%E6%96%B0%E5%8B%95%E6%85%8B\"><\/span><span style=\"font-weight: 400;\">4. \u6ce8\u610f\u771f\u5be6\u4e16\u754c\u7684\u6700\u65b0\u52d5\u614b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u8def\u4e0a\u96d6\u7136\u53ef\u4ee5\u627e\u5230\u8a31\u591a\u984c\u6750\uff0c\u4f46\u4eba\u5011\u66f4\u559c\u6b61\u771f\u5be6\u4e16\u754c\u6240\u767c\u751f\u7684\u76f8\u95dc\u4e8b\u4ef6\u3002\u5206\u4eab\u8207\u4f60\u7684\u7522\u696d\u76f8\u95dc\u7684\u65b0\u805e\u8a0a\u606f\u3001\u767c\u6398\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u7684\u7279\u8272\uff0c\u85c9\u7531\u4f60\u7684\u793e\u7fa4\u5e73\u53f0\u5206\u4eab\u7d66\u4f60\u7684\u4f7f\u7528\u8005\uff0c\u8b93\u4ed6\u5011\u53ef\u4ee5\u66f4\u7a4d\u6975\u53c3\u8207\u5176\u4e2d\u3002\u4f8b\u5982\u65b0\u805e\u767c\u4f48\u67d0\u98df\u54c1\u4f9b\u61c9\u5546\u7684\u539f\u6599\u904e\u671f\uff0c\u6b64\u7522\u696d\u65b0\u805e\u8207\u4f60\u7684\u7522\u54c1\u6709\u95dc\uff0c\u6b64\u6642\u5247\u9808\u767c\u4f48\u516c\u544a\u53ca\u6587\u6848\u5167\u5bb9\uff0c\u8aaa\u660e\u4f60\u7684\u7522\u54c1\u4e26\u975e\u4f7f\u7528\u8a72\u5bb6\u4f9b\u61c9\u5546\u539f\u6599\uff0c\u6216\u662f\u4f60\u6240\u4f7f\u7528\u7684\u539f\u6599\u6709\u901a\u904e\u81ea\u4e3b\u6aa2\u9a57\u7b49\u7b49\u8a0a\u606f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E8%A7%80%E5%AF%9F%E6%99%82%E4%B8%8B%E6%9C%80%E7%81%AB%E7%B4%85%E7%9A%84%E7%B6%B2%E8%B7%AF%E8%AD%B0%E9%A1%8C\"><\/span><span style=\"font-weight: 400;\">5. \u89c0\u5bdf\u6642\u4e0b\u6700\u706b\u7d05\u7684\u7db2\u8def\u8b70\u984c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8490\u96c6\u5ba2\u6236\u7d93\u5e38\u63d0\u554f\u7684\u554f\u984c\u3001\u900f\u904e\u81ea\u5bb6\u793e\u7fa4\u5e73\u53f0\u4e3b\u52d5\u8a62\u554f\u4f7f\u7528\u8005\uff0c\u6216\u900f\u904e\u5176\u5b83\u793e\u7fa4\u793e\u5718\u6216\u8ad6\u58c7\u7db2\u7ad9\u89c0\u5bdf\u7db2\u53cb\u7684\u63d0\u554f\u3002\u5ba2\u6236\u6216\u7db2\u53cb\u6703\u63d0\u554f\u4ee3\u8868\u4ed6\u5c0d\u9019\u4ef6\u4e8b\u6216\u9019\u500b\u7522\u54c1\u611f\u8208\u8da3\uff0c\u7576\u8d8a\u591a\u4eba\u53c3\u8207\u7559\u8a00\u8a0e\u8ad6\uff0c\u8868\u793a\u6b64\u8b70\u984c\u53d7\u5230\u76f8\u7576\u591a\u7684\u95dc\u6ce8\u548c\u91cd\u8996\uff0c\u6b64\u6642\u53ef\u4ee5\u5c07\u9019\u4e9b\u554f\u984c\u548c\u89e3\u7b54\u6574\u7406\u6210\u4e00\u7bc7\u5b8c\u6574\u6709\u7528\u7684\u6587\u7ae0\u5167\u5bb9\uff0c\u4e5f\u53ef\u5f9e\u63d0\u554f\u7576\u4e2d\u627e\u5230\u6709\u5275\u610f\u7684\u984c\u6750\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" 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