{"id":32992,"date":"2021-11-24T14:31:32","date_gmt":"2021-11-24T06:31:32","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=32992"},"modified":"2025-08-18T09:10:23","modified_gmt":"2025-08-18T01:10:23","slug":"ecommerce_ai_marketing","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/","title":{"rendered":"\u96fb\u5546\u884c\u92b7\u65b0\u6b66\u5668\u2500\u2500\u7528 AI \u8207\u6578\u64da\u89e3\u8b80\u6d88\u8cbb\u8005\u610f\u5716"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u662f\u884c\u92b7\u4eba\uff08\u7279\u5225\u662f\u96fb\u5546\u884c\u92b7\uff09\uff0c\u4f60\u4e00\u5b9a\u6703\u770b\u904e\u4e94\u82b1\u516b\u9580\u7684\u884c\u92b7\u516c\u5f0f\u3001\u6a21\u578b\uff0c\u544a\u8a34\u4f60\u8981\u5982\u4f55\u50b3\u64ad\u3001\u5982\u4f55\u505a\u751f\u610f\uff0c\u4f8b\u5982\u884c\u92b7\u6f0f\u6597\u5728\u7db2\u8def\u4e0a\u5c31\u4e0d\u5c11\u7a2e\u7248\u672c\uff0c\u8b93\u8a31\u591a\u521d\u6b21\u770b\u5230\u7684\u4eba\u5982\u7372\u81f3\u5bf6\uff0c\u8a8d\u70ba\u53ea\u8981\u5957\u4e0a\u516c\u5f0f\uff0c\u6309\u90e8\u5c31\u73ed\u4f5c\uff0c\u5c31\u80fd\u9054\u5230\u9810\u671f\u7684\u6548\u679c\uff0c\u4f46\u504f\u504f\u4e8b\u8207\u9858\u9055\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u662f\u516c\u5f0f\u6c92\u6709\u6548\u55ce\uff1f\u4e26\u4e0d\u662f\uff0c\u5ee3\u70ba\u6d41\u50b3\u7684\u516c\u5f0f\u901a\u5e38\u4f86\u81ea\u65bc\u904e\u53bb\u73fe\u8c61\u89c0\u5bdf\uff0c\u4e26\u4e14\u7d93\u904e\u7cfb\u7d71\u5316\u7684\u6574\u7406\u7522\u751f\u7684\uff0c\u5177\u6709\u4e00\u5b9a\u7684\u4fe1\u8cf4\u7a0b\u5ea6\uff0c\u7136\u800c\uff0c\u9019\u4e0d\u8868\u793a\u7528\u4e86\u4f60\u7684\u696d\u7e3e\u5c31\u8d77\u6b7b\u56de\u751f\u3001\u6216\u6709\u98db\u8d8a\u6027\u7684\u6210\u9577\uff0c\u56e0\u70ba\u9019\u9084\u8ddf\u5916\u90e8\u689d\u4ef6\u8207\u5167\u90e8\u689d\u4ef6\u6709\u95dc\uff0c\u524d\u8005\u662f\u5e02\u5834\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u8b8a\u5316\u3001\u5f8c\u8005\u662f\u884c\u92b7\u4eba\u54e1\u7684\u529f\u529b\u548c\u64cd\u4f5c\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 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ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#1_%E6%95%B8%E4%BD%8D%E5%A4%A7%E7%92%B0%E5%A2%83%E6%94%B9%E8%AE%8A%EF%BC%88%E5%A6%82%EF%BC%9ACookieless%E3%80%81%E6%95%B8%E6%93%9A%E9%9A%B1%E7%A7%81%E8%A6%8F%E7%AF%84%EF%BC%89\" >1. \u6578\u4f4d\u5927\u74b0\u5883\u6539\u8b8a\uff08\u5982\uff1aCookieless\u3001\u6578\u64da\u96b1\u79c1\u898f\u7bc4\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#2_%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E6%94%B9%E8%AE%8A%EF%BC%88%E5%A6%82%EF%BC%9A%E6%90%9C%E5%B0%8B%E7%BF%92%E6%85%A3%E3%80%81%E8%B3%BC%E8%B2%B7%E6%B1%BA%E7%AD%96%E4%B8%8D%E4%BE%9D%E5%BE%AA%E5%82%B3%E7%B5%B1%E7%9A%84%E7%B6%B2%E8%B7%AF%E8%A1%8C%E7%82%BA%E6%A8%A1%E5%BC%8F%EF%BC%89\" >2. \u6d88\u8cbb\u8005\u884c\u70ba\u6539\u8b8a\uff08\u5982\uff1a\u641c\u5c0b\u7fd2\u6163\u3001\u8cfc\u8cb7\u6c7a\u7b56\u4e0d\u4f9d\u5faa\u50b3\u7d71\u7684\u7db2\u8def\u884c\u70ba\u6a21\u5f0f\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#%E9%9B%99%E7%AE%A1%E9%BD%8A%E4%B8%8B%EF%BC%9Aawoo_PDP_%E7%89%B9%E5%BE%B5%E6%A8%99%E7%B1%A4%EF%BC%8C%E7%94%A8%E3%80%8C%E7%89%A9%E3%80%8D%E8%88%87%E3%80%8C%E4%BA%BA%E3%80%8D%E7%9A%84%E8%B3%87%E6%96%99%E8%A7%A3%E8%AE%80%E6%B6%88%E8%B2%BB%E8%80%85%E6%84%8F%E5%9C%96\" >\u96d9\u7ba1\u9f4a\u4e0b\uff1aawoo PDP \u7279\u5fb5\u6a19\u7c64\uff0c\u7528\u300c\u7269\u300d\u8207\u300c\u4eba\u300d\u7684\u8cc7\u6599\u89e3\u8b80\u6d88\u8cbb\u8005\u610f\u5716<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#SEPT_1_%E4%BD%BF%E7%94%A8_awoo_PDP_%E8%BE%A8%E8%AD%98%E5%87%BA%E7%94%A2%E5%93%81%E7%89%B9%E5%BE%B5%EF%BC%88Product_feature%EF%BC%89\" >SEPT 1. \u4f7f\u7528 awoo PDP \u8fa8\u8b58\u51fa\u7522\u54c1\u7279\u5fb5\uff08Product feature\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#STEP_2_awoo_PDP_%E6%95%B4%E5%90%88_CDP_%E9%A0%90%E6%B8%AC%E9%A1%A7%E5%AE%A2%E8%B3%BC%E7%89%A9%E5%81%8F%E5%A5%BD\" >STEP 2. awoo PDP \u6574\u5408 CDP \u9810\u6e2c\u9867\u5ba2\u8cfc\u7269\u504f\u597d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/#%E4%BB%A5%E6%9B%B4%E6%99%BA%E6%85%A7%E7%9A%84_MarTech%EF%BC%8C%E5%89%B5%E9%80%A0%E6%9C%80%E7%AC%A6%E5%90%88%E7%9A%84%E8%B3%BC%E8%B2%B7%E9%AB%94%E9%A9%97\" >\u4ee5\u66f4\u667a\u6167\u7684 MarTech\uff0c\u5275\u9020\u6700\u7b26\u5408\u7684\u8cfc\u8cb7\u9ad4\u9a57<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E9%8A%B7%E5%94%AE%E6%88%90%E9%95%B7%E9%81%87%E7%93%B6%E9%A0%B8%EF%BC%9F%E5%8F%AA%E7%9C%8B%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%EF%BC%8C%E5%BF%BD%E7%95%A5%E6%B6%88%E8%B2%BB%E8%80%85%E7%9C%9F%E6%AD%A3%E6%84%8F%E5%9C%96%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">\u96fb\u5546\u92b7\u552e\u6210\u9577\u9047\u74f6\u9838\uff1f\u53ea\u770b\u884c\u92b7\u6f0f\u6597\uff0c\u5ffd\u7565\u6d88\u8cbb\u8005\u771f\u6b63\u610f\u5716\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5\u96fb\u5546\u884c\u92b7\u70ba\u4f8b\uff0c<\/span><i><span style=\"font-weight: 400;\">\u96fb\u5546\u884c\u92b7<\/span><\/i><span style=\"font-weight: 400;\">\u4eba\u54e1\u5c24\u5176\u6ce8\u91cd\u6240\u70ba\u7684\u6f0f\u6597\u6b65\u9a5f\uff0c\u56e0\u70ba\u5728\u7db2\u8def\u4e0a\u7684\u884c\u70ba\u76f8\u5c0d\u7684\u53ef\u88ab\u8ffd\u8e64\u8a18\u9304\uff0c\u81ea\u7136\u5c31\u6703\u8981\u6c42\u7528\u4f86\u7a3d\u6838\u6bcf\u4e00\u500b\u6b65\u9a5f\u4e0a\u7684\u89f8\u53ca\u3001\u5165\u7ad9\u3001\u89c0\u770b\u3001\u9ede\u64ca\u3001\u8f49\u63db\u662f\u5426\u9054\u5230\u6a19\u6e96\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u6709\u6642\u96fb\u5546\u884c\u92b7\u4eba\u54e1\u5e38\u9677\u5165\u300c\u4f9d\u7167\u6f0f\u6597\u516c\u5f0f\uff0c\u8abf\u7bc0\u9810\u7b97\u6578\u5b57\u300d\u7684\u884c\u70ba\uff0c\u5ffd\u7565\u4e86\u5169\u500b\u74b0\u7bc0\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E6%95%B8%E4%BD%8D%E5%A4%A7%E7%92%B0%E5%A2%83%E6%94%B9%E8%AE%8A%EF%BC%88%E5%A6%82%EF%BC%9ACookieless%E3%80%81%E6%95%B8%E6%93%9A%E9%9A%B1%E7%A7%81%E8%A6%8F%E7%AF%84%EF%BC%89\"><\/span><b>1. \u6578\u4f4d\u5927\u74b0\u5883\u6539\u8b8a<\/b><span style=\"font-weight: 400;\">\uff08\u5982\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/cookieless-solutions-deliver-right-message-to-right-people-at-right-moment\/\"><span style=\"font-weight: 400;\">Cookieless<\/span><\/a><span style=\"font-weight: 400;\">\u3001\u6578\u64da\u96b1\u79c1\u898f\u7bc4\uff09<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e09\u65b9\u6578\u64da\u5931\u6e96\u3001\u6cd5\u898f\u9650\u5236\uff0c\u8b93\u501a\u8cf4\u300c\u884c\u70ba\u5b9a\u5411\u300d\u6578\u4f4d\u5ee3\u544a\u6210\u6548\u4e00\u76f4\u6389\uff0c\u56e0\u5176\u7f3a\u4e4f\u8db3\u5920\u7684\u6578\u64da\u3001\u6216\u7f3a\u4e4f\u6e96\u78ba\u7684\u6578\u64da\u53ef\u4f7f\u7528\uff0c\u9019\u8868\u793a\u884c\u92b7\u4eba\u54e1\u53ef\u80fd\u505a\u4e86\u8a31\u591a\u5c0e\u6d41\u3001\u5c0e\u8cfc\u537b\u5f92\u52de\u7121\u529f\uff0c\u8d8a\u6c92\u6548\u679c\u5c31\u53cd\u800c\u6295\u8d8a\u591a\uff08\u76f8\u4fe1\u6295\u653e\u6578\u5b57\u52a0\u5927\uff0c\u6d41\u91cf\u5c31\u6703\u52a0\u5927\uff09\uff0c\u8b93\u96fb\u5546\u884c\u92b7\u6210\u672c\u6301\u7e8c\u81a8\u8139\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E6%94%B9%E8%AE%8A%EF%BC%88%E5%A6%82%EF%BC%9A%E6%90%9C%E5%B0%8B%E7%BF%92%E6%85%A3%E3%80%81%E8%B3%BC%E8%B2%B7%E6%B1%BA%E7%AD%96%E4%B8%8D%E4%BE%9D%E5%BE%AA%E5%82%B3%E7%B5%B1%E7%9A%84%E7%B6%B2%E8%B7%AF%E8%A1%8C%E7%82%BA%E6%A8%A1%E5%BC%8F%EF%BC%89\"><\/span><b>2. \u6d88\u8cbb\u8005\u884c\u70ba\u6539\u8b8a<\/b><span style=\"font-weight: 400;\">\uff08\u5982\uff1a\u641c\u5c0b\u7fd2\u6163\u3001\u8cfc\u8cb7\u6c7a\u7b56\u4e0d\u4f9d\u5faa\u50b3\u7d71\u7684\u7db2\u8def\u884c\u70ba\u6a21\u5f0f\uff09<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7db2\u8def\u8cc7\u8a0a\u7206\u70b8\u5df2\u662f\u56de\u4e0d\u53bb\u7684\u4e8b\u5be6\uff0c\u672a\u907f\u514d\u5197\u9577\u9f90\u5927\u7684\u8cc7\u8a0a\u4e2d\u641c\u5c0b\u5546\u54c1\u3001\u722c\u6587\u6bd4\u8f03\uff0c\u6700\u5f8c\u9084\u53ef\u80fd\u770b\u5230\u7684\u662f\u696d\u914d\u5ee3\u544a\uff0c\u8d8a\u4f86\u8d8a\u591a\u4eba\u60f3\u8981\u6709\u6548\u7387\u7684\u627e\u5230\u7b26\u5408\u898f\u683c\u3001\u50f9\u9322\u3001\u512a\u60e0\u7684\u5546\u54c1\uff0c\u7136\u5f8c\u7acb\u5373\u4e0b\u55ae\u3002\u9019\u610f\u5473\u8457\u5728\u4e00\u500b\u96dc\u8a0a\u591a\u5230\u7206\u70b8\u7684\u300c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/context-marketing\/\"><span style=\"font-weight: 400;\">\u7121\u9650\u5a92\u9ad4\u6642\u4ee3<\/span><\/a><span style=\"font-weight: 400;\">\u300d\uff0c\u6d88\u8cbb\u8005\u7684\u9ad4\u9a57\u8def\u5f91\u8207\u8cfc\u8cb7\u6c7a\u7b56\u6703\u8b8a\u5f97\u975e\u5e38\u591a\u5143\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f60\u53ef\u80fd\u5fc3\u60f3\u300c\u9019\u822c\u4e0d\u7167\u5287\u672c\u6f14\u51fa\uff0c\u9084\u80fd\u600e\u9ebc\u505a\uff1f\u7a76\u7adf\u8a72\u600e\u9ebc\u8fa6\uff1f\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96fb\u5546\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u638c\u63e1\u4e00\u4ef6\u4e8b\uff1a\u5c31\u662f\u6d88\u8cbb\u8005\u300c\u610f\u5716\u300d\u3002\u5f9e\u884c\u70ba\u5b9a\u5411\u7684\u5ee3\u544a\u8f49\u70ba\u610f\u5716\u5b9a\u5411\u7684\u884c\u92b7\uff0c\u5f9e\u6a23\u7248\u5f0f\u7684\u4f7f\u7528\u884c\u92b7\u6f0f\u6597\uff0c\u8b8a\u6210\u5275\u9020\u826f\u597d\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\u65c5\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%99%E7%AE%A1%E9%BD%8A%E4%B8%8B%EF%BC%9Aawoo_PDP_%E7%89%B9%E5%BE%B5%E6%A8%99%E7%B1%A4%EF%BC%8C%E7%94%A8%E3%80%8C%E7%89%A9%E3%80%8D%E8%88%87%E3%80%8C%E4%BA%BA%E3%80%8D%E7%9A%84%E8%B3%87%E6%96%99%E8%A7%A3%E8%AE%80%E6%B6%88%E8%B2%BB%E8%80%85%E6%84%8F%E5%9C%96\"><\/span><b>\u96d9\u7ba1\u9f4a\u4e0b\uff1aawoo PDP \u7279\u5fb5\u6a19\u7c64\uff0c\u7528\u300c\u7269\u300d\u8207\u300c\u4eba\u300d\u7684\u8cc7\u6599\u89e3\u8b80\u6d88\u8cbb\u8005\u610f\u5716<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\uff0c\u300c\u884c\u70ba\u5b9a\u5411\u300d\u6700\u5927\u70ba\u4eba\u8a6c\u75c5\u7684\uff0c\u5c31\u662f\u50c5\u80fd\u5f9e\u904e\u53bb\u7684\u884c\u70ba\u8a18\u9304\u300c\u7167\u672c\u5ba3\u79d1\u300d\u63d0\u4f9b\u884c\u92b7\u4f9d\u64da\uff0c\u5982\u6d88\u8cbb\u8005\u700f\u89bd\u4e86\u6392\u6c57\u7684\u4f11\u9592\u77ed\u8896\u4e0a\u8863\u8207\u904b\u52d5\u6b3e\u5f0f\u7684\u773c\u93e1\uff0c\u4f46\u50b3\u7d71\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\u53ea\u6703\u63d0\u4f9b\u540c\u6a23\u662f\u77ed\u8896\u4e0a\u8863\u8207\u5176\u4ed6\u6b3e\u5f0f\u773c\u93e1\u7684\u5546\u54c1\u7d66\u6d88\u8cbb\u8005\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32993 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-PDP-min.jpeg\" alt=\"\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\" width=\"1200\" height=\"750\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-PDP-min.jpeg 1200w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-PDP-min-480x300.jpeg 480w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-PDP-min-1000x625.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-PDP-min-768x480.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08awoo PDP \u904b\u7528\u5546\u54c1\u7279\u5fb5\u6a19\u7c64\u6316\u6398\u51fa\u6d88\u8cbb\u8005\u6f5b\u5728\u7684\u8cfc\u7269\u9700\u6c42\u6216\u504f\u597d\u5546\u54c1\u3002\u5716\u7247\u4f86\u6e90\uff1aawoo\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u4ee5\u300c\u610f\u5716\u300d\u4f86\u8aaa\uff0c\u8a72\u6d88\u8cbb\u8005\u5f88\u53ef\u80fd\u662f\u8dd1\u6b65\u611b\u597d\u8005\uff0c\u800c\u4e14\u4ed6\u4e0d\u77e5\u9053\u4f60\u5176\u5be6\u9084\u6709\u8ce3\u901f\u4e7e\u9632\u81ed\u7684\u904b\u52d5\u896a\u3001\u9632\u6c34\u624b\u9336\u3002\u56e0\u6b64\u65b0\u4e00\u4ee3\u5177 AI \u6f14\u7b97\u7684\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\uff0c\u5c31\u6703\u4f9d\u7167\u5176\u300c\u610f\u5716\u300d\u63a8\u85a6\u7b26\u5408\u9700\u6c42\u7684\u5546\u54c1\u7d66\u4ed6\uff0c\u9019\u500b\u9700\u6c42\u53ef\u80fd\u662f\u4efb\u4f55\u904b\u52d5\u7cfb\u5217\u7684\u5546\u54c1\uff0c\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u591a\u7b26\u5408\u4ed6\u559c\u597d\u8207\u671f\u5f85\u7684\u9078\u64c7\u3002<\/span><\/p>\n<p><b>\u300c\u6d88\u8cbb\u8005\u5411\u4f86\u90fd\u662f\u60f3\u8981\u89e3\u6c7a\u7576\u4e0b\u7684\u554f\u984c\uff0c\u800c\u4e0d\u662f\u544a\u8a34\u4ed6\u5011\u898f\u683c\u591a\u597d\uff0c\u300d<\/b><span style=\"font-weight: 400;\">\u9019\u5c31\u5f88\u50cf\u8457\u540d\u7684\u884c\u92b7\u6848\u4f8b\u6240\u8aaa\u201c\u6d88\u8cbb\u8005\u4e0d\u662f\u8981\u529f\u80fd\u591a\u5f37\u5927\u7684\u96fb\u947d\uff0c\u8981\u7684\u53ea\u662f\u4e00\u500b\u6d1e\u201d\uff0c\u300c\u610f\u5716\u300d\u5c31\u662f\u9019\u500b\u610f\u601d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u884c\u70ba\u5b9a\u5411\u7684\u63a8\u85a6\u662f\u300c\u5404\u5f0f\u5404\u6a23\u7684\u96fb\u947d\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u610f\u5716\u5b9a\u5411\u7684\u63a8\u85a6\u662f\u300c\u80fd\u6316\u51fa\u6d1e\u7684\u5de5\u5177\u300d\uff0c\u751a\u81f3\u662f\u65bd\u5de5\u512a\u826f\u50f9\u683c\u4fbf\u5b9c\u7684\u6c34\u96fb\u884c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u8981\u600e\u6a23\u77e5\u9053\u6d88\u8cbb\u8005\u610f\u5716\u5462\uff1f\u751a\u81f3\u66f4\u9032\u4e00\u6b65\u554f\uff0c\u600e\u6a23\u624d\u80fd\u77e5\u9053\u54ea\u500b\u5546\u54c1\u8a72\u5728\u54ea\u500b\u60c5\u5883\u4e0b\u63a8\u85a6\u7d66\u54ea\u500b\u6d88\u8cbb\u8005\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEPT_1_%E4%BD%BF%E7%94%A8_awoo_PDP_%E8%BE%A8%E8%AD%98%E5%87%BA%E7%94%A2%E5%93%81%E7%89%B9%E5%BE%B5%EF%BC%88Product_feature%EF%BC%89\"><\/span><b>SEPT 1. \u4f7f\u7528 awoo PDP \u8fa8\u8b58\u51fa\u7522\u54c1\u7279\u5fb5\uff08Product feature\uff09<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u300c\u7269\u300d\u70ba\u4e2d\u5fc3\uff0cawoo <\/span><span style=\"font-weight: 400;\">PDP (awoo Product Data Platform \u7522\u54c1\u6578\u64da\u5e73\u53f0) \u900f\u904e\u63d0\u53d6<\/span><b>\u7b2c\u4e00\u65b9\u8cc7\u6599\uff08\u7ad9\u5167\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u7522\u54c1\u6a94\u6848\u3001\u7ad9\u5167\u884c\u70ba\u3001\u6d88\u8cbb\u8a18\u9304\uff1b<\/span><b>\u7ad9\u5916\u7b2c\u4e8c\uff0f\u4e09\u65b9\u8cc7\u6599\uff08\u7ad9\u5916\uff09<\/b><span style=\"font-weight: 400;\">\uff1a\u90e8\u843d\u683c\u6587\u7ae0\uff08\u4ecb\u7d39\u6587\u7ae0\/\u8a55\u8ad6\uff09\u3001\u641c\u5c0b\u5f15\u64ce\u6578\u64da\uff08Google Search &amp; Google Trends\uff09\u3001\u793e\u7fa4\u5a92\u9ad4\uff08Facebook &amp; Instagram\uff09\u300d\u7b49\u8cc7\u6599\u6e90\uff0c\u5728\u8d85\u904e\u767e\u5104\u95dc\u9375\u5b57\u8cc7\u6599\u5eab\uff0c\u900f\u904e AI \u6280\u8853\u9032\u884c\u6587\u672c\u8207\u6578\u64da\u5206\u6790\uff0c\u627e\u51fa\u5546\u54c1\u7684\u986f\u6027\u8207\u96b1\u6027\u7279\u5fb5\uff0c\u70ba\u300c\u5546\u54c1\u300d\u8cbc\u4e0a360\u5ea6\u6e05\u6670\u63cf\u8ff0\u7684\u7279\u5fb5\u6a19\u7c64\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP_2_awoo_PDP_%E6%95%B4%E5%90%88_CDP_%E9%A0%90%E6%B8%AC%E9%A1%A7%E5%AE%A2%E8%B3%BC%E7%89%A9%E5%81%8F%E5%A5%BD\"><\/span><b>STEP 2. awoo PDP \u6574\u5408 <\/b><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/\"><b>CDP<\/b><\/a><b> \u9810\u6e2c\u9867\u5ba2\u8cfc\u7269\u504f\u597d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u884c\u92b7\u5718\u968a\u53ef\u4ee5\u5c07 awoo PDP \u5546\u54c1\u6a19\u7c64\u6578\u64da\u6574\u5408\u9032\u517c\u5177\u7b2c\u4e00\u3001\u4e8c\u3001\u4e09\u65b9\u8cc7\u6599\u7684 CDP (\u5ba2\u6236\u6578\u64da\u5e73\u53f0)\uff0c\u85c9\u6b64\u4e86\u89e3\u67d0\u985e\u5546\u54c1\u7d44\u5408\u7684\u6f5b\u5728\u9867\u5ba2\u80fd\u5e36\u4f86\u591a\u5c11\u8cfc\u8cb7\u91cf\uff0c\u6216\u662f\u67d0\u7fa4\u53d7\u773e\u53ef\u80fd\u6709\u8208\u8da3\u7684\u5546\u54c1\u7d44\u5408\u662f\u4ec0\u9ebc\uff0c\u900f\u904e\u9810\u6e2c\u9867\u5ba2\u8cfc\u7269\u504f\u597d\u4f86\u512a\u5316 OMO \u7b56\u7565\uff0c\u9054\u5230 BI \u5546\u696d\u667a\u6167\u4e4b\u61c9\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u5be6\u4e0a\uff0cGoogle \u4e5f\u5229\u7528\u9019\u6a23<\/span><b>\u300c\u4eba\u4ee5\u7fa4\u5206\u3001\u6295\u5176\u6240\u597d\u300d<\/b><span style=\"font-weight: 400;\">\u7684\u6982\u5ff5\uff0c\u5728 Cookieless \u6642\u4ee3\u5206\u6790\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u5c31\u662f<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/floc-cookieless\/\"><span style=\"font-weight: 400;\">FLoC\u806f\u76df\u5f0f\u5b78\u7fd2<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c awoo PDP \u5247\u63a1\u7528 AI \u4e2d\u7684 <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/nlp-marketing-tech-for-personal-experience\/\"><span style=\"font-weight: 400;\">NLP \u81ea\u7136\u8a9e\u8a00\u8655\u7406<\/span><\/a><span style=\"font-weight: 400;\">\u8207 CV \u96fb\u8166\u8996\u89ba\uff0c\u63d0\u53d6\u5546\u54c1\u986f\u6027\u7279\u5fb5\uff08\u898f\u683c\uff09\u8207\u96b1\u5f62\u7279\u5fb5\uff08\u5834\u5408\u3001\u98a8\u683c\u3001\u60c5\u5883\uff09\uff0c\u53ea\u8981\u518d\u7d50\u5408\u524d\u8ff0 CDP \u4ee5\u4eba\u70ba\u4e2d\u5fc3\u7684\u6578\u64da\uff0c\u5c31\u80fd\u9810\u6e2c\u6d88\u8cbb\u8005\u7684\u610f\u5716\u56e0\u6b64\uff0c\u53ef\u4ee5\u9019\u6a23\u4f86\u770b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4eba\u7684\u89d2\u5ea6\uff0c\u662f\u627e\u51fa\u4ec0\u9ebc\u6a23\u7684\u9867\u5ba2\u3001\u641c\u5c0b\u4ec0\u9ebc\u6a23\u7684\u5546\u54c1\u3001\u80cc\u5f8c\u662f\u4ec0\u9ebc\u6a23\u7684\u610f\u5716\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u7269\u7684\u89d2\u5ea6\uff0c\u662f\u627e\u51fa\u4ec0\u9ebc\u6a23\u7684\u5546\u54c1\u3001\u88ab\u4ec0\u9ebc\u6a23\u7684\u9867\u5ba2\uff08\u610f\u5716\uff09\u641c\u5c0b\u3001\u5177\u6709\u4ec0\u9ebc\u6a23\u7684\u5546\u54c1\u7279\u5fb5\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-32997 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PDP-%E5%95%86%E5%93%81%E7%89%B9%E5%BE%B5%E8%90%83%E5%8F%96-min.jpeg\" alt=\"\u5546\u54c1\u63a8\u85a6\u7cfb\u7d71\" width=\"1200\" height=\"750\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PDP-%E5%95%86%E5%93%81%E7%89%B9%E5%BE%B5%E8%90%83%E5%8F%96-min.jpeg 1200w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PDP-%E5%95%86%E5%93%81%E7%89%B9%E5%BE%B5%E8%90%83%E5%8F%96-min-480x300.jpeg 480w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PDP-%E5%95%86%E5%93%81%E7%89%B9%E5%BE%B5%E8%90%83%E5%8F%96-min-1000x625.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PDP-%E5%95%86%E5%93%81%E7%89%B9%E5%BE%B5%E8%90%83%E5%8F%96-min-768x480.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08awoo PDP \u904b\u7528 AI \u4e2d\u7684 <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/nlp-marketing-tech-for-personal-experience\/\"><span style=\"font-weight: 400;\">NLP \u81ea\u7136\u8a9e\u8a00\u8655\u7406<\/span><\/a><span style=\"font-weight: 400;\">\u8207 CV \u96fb\u8166\u8996\u89ba\uff0c\u63d0\u53d6\u5546\u54c1\u986f\u6027\u8207\u96b1\u5f62\u7279\u5fb5\u3002\u5716\u7247\u4f86\u6e90\uff1aawoo\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E4%BB%A5%E6%9B%B4%E6%99%BA%E6%85%A7%E7%9A%84_MarTech%EF%BC%8C%E5%89%B5%E9%80%A0%E6%9C%80%E7%AC%A6%E5%90%88%E7%9A%84%E8%B3%BC%E8%B2%B7%E9%AB%94%E9%A9%97\"><\/span><b>\u4ee5\u66f4\u667a\u6167\u7684 <\/b><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/marketing5-0-the-next-tech\/\"><b>MarTech<\/b><\/a><b>\uff0c\u5275\u9020\u6700\u7b26\u5408\u7684\u8cfc\u8cb7\u9ad4\u9a57<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 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