{"id":33201,"date":"2021-12-17T17:50:52","date_gmt":"2021-12-17T09:50:52","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=33201"},"modified":"2021-12-17T17:50:52","modified_gmt":"2021-12-17T09:50:52","slug":"2022-marketing-plan-martech","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/","title":{"rendered":"\u3010\u5e74\u5ea6\u884c\u92b7\u8a08\u756b\u3011\u4e0d\u53ea\u6295\u5ee3\u544a\uff0c\u5982\u4f55\u904b\u7528 MarTech \u8b93\u4f60\u6bcf\u6a94\u90fd\u71b1\u92b7\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u96a8\u845711\u6708\u96fb\u5546\u5927\u6708\u9032\u5165\u5c3e\u8072\uff0c\u4f01\u696d\u3001\u54c1\u724c\u3001\u96fb\u5546\u7d93\u71df\u8005\u5011\u4e5f\u958b\u59cb\u8457\u624b\u9032\u884c2022\u7684\u5e74\u5ea6\u884c\u92b7\u8a08\u756b\uff0c\u4eca\u5e74\u4e94\u6708\u75ab\u60c5\u5e36\u52d5\u975e\u5be6\u9ad4\u96f6\u552e\u9f90\u5927\u5546\u6a5f\uff0c\u52e2\u4e0d\u53ef\u6a94\u7684\u7dda\u4e0a\u8cfc\u7269\u884c\u70ba\u5df2\u6210\u70ba\u53f0\u7063\u4eba\u56de\u4e0d\u4e86\u982d\u7684\u7fd2\u6163\uff0c\u5404\u5bb6\u5ee0\u5546\u706b\u529b\u5927\u8209\u96c6\u4e2d\u5728\u5ee3\u544a\u6295\u653e\uff0c\u537b\u4e5f\u6709\u66f4\u591a\u884c\u92b7\u4eba\u54e1\u601d\u8003\uff1a\u7576\u5927\u5bb6\u90fd\u628a\u8cc7\u6e90\u653e\u5728\u540c\u4e00\u500b\u5ee3\u544a\u5e73\u53f0\u3001\u91dd\u5c0d\u540c\u4e00\u7fa4\u4eba\u6295\u653e\u5ee3\u544a\uff0c\u90a3\u81ea\u5df1\u7684\u5ee3\u544a\u8a72\u5982\u4f55\u88ab\u770b\u5230\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u78ba\u5be6\uff0c\u8fd1\u4f86\u8a31\u591a\u884c\u92b7\u4eba\u54e1\u4e5f\u767c\u73fe\uff0c\u5ee3\u544a\u6295\u653e\u7684\u6548\u7387\u4e0d\u5982\u5f9e\u524d\u3001\u53d6\u5f97\u8f49\u63db\u7684\u6210\u672c\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u9664\u4e86\u8207\u524d\u8ff0\u6240\u8aaa\uff0c\u8d8a\u4f86\u8d8a\u591a\u4eba\u5c07\u7d93\u8cbb\u6295\u5165\u5ee3\u544a\u6295\u653e\u5916\uff0c\u53e6\u4e00\u65b9\u9762\u5247\u53ef\u4ee5\u6b78\u548e\u4e09\u500b\u539f\u56e0\uff1a\u6f14\u7b97\u6cd5\u4e0d\u65b7\u6539\u8b8a\u3001Cookieless \u7b2c\u4e09\u65b9\u884c\u70ba\u5b9a\u5411\u8cc7\u6599\u7684\u505c\u7528\u3001\u884c\u52d5\u88dd\u7f6e\u500b\u4eba\u96b1\u79c1\u653f\u7b56\u63d0\u5347\u3002\u5176\u4e2d\uff0c\u6f14\u7b97\u6cd5\u8b93\u5927\u5bb6\u8981\u4e0d\u65b7\u7684\u6478\u7d22\u65b0\u898f\u5247\uff0cCookieless \u8207\u96b1\u79c1\u6b0a\u5247\u662f\u8b93\u6578\u64da\u4f86\u6e90\u4e0d\u5982\u5f9e\u524d\u65b9\u4fbf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u90a3\u4e9b\u300c\u8b1b\u6c42\u6548\u7387\u300d\u7684\u884c\u92b7\u4eba\u54e1\u958b\u59cb\u601d\u8003\uff1a\u5018\u82e5\u73fe\u8c61\u8207\u74b0\u5883\u5982\u6b64\uff0c\u4eca\u5e74\u884c\u92b7\u8a08\u756b\u4e2d\u5728\u898f\u5283\u5982\u7bc0\u6176\u6a94\u671f\u6642\uff0c\u9084\u8a72\u7e7c\u7e8c\u628a\u96de\u86cb\uff08\u884c\u92b7\u8cc7\u6e90\uff09\u90fd\u653e\u5728\u540c\u4e00\u500b\u7c43\u5b50\uff08\u5ee3\u544a\u6295\u653e\uff09\u55ce\uff1f<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#2022%E7%AF%80%E6%85%B6%E6%AA%94%E6%9C%9F_%E8%A1%8C%E9%8A%B7%E8%A8%88%E7%95%AB%E8%A1%A8\" >2022\u7bc0\u6176\u6a94\u671f \u884c\u92b7\u8a08\u756b\u8868<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#%E3%80%8C%EF%BC%93%E5%85%A8%E3%80%8D%E6%99%82%E4%BB%A3%EF%BC%9A%E5%88%A5%E6%8A%8A%E9%9B%9E%E8%9B%8B%E3%80%80%E6%94%BE%E9%80%B2%E4%B8%80%E5%80%8B%E7%B1%83%E5%AD%90\" >\u300c\uff13\u5168\u300d\u6642\u4ee3\uff1a\u5225\u628a\u96de\u86cb\u3000\u653e\u9032\u4e00\u500b\u7c43\u5b50<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#1_%E4%BE%9B%E6%87%89%E8%80%85%E5%9E%8B%E6%85%8B%E2%94%80%E5%85%A8%E8%A1%8C%E6%A5%AD%E9%9B%BB%E5%95%86%E6%99%82%E4%BB%A3%EF%BC%9A\" >1. \u00a0 \u00a0 \u00a0 \u4f9b\u61c9\u8005\u578b\u614b\u2500\u5168\u884c\u696d\u96fb\u5546\u6642\u4ee3\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#2_%E7%A7%91%E6%8A%80%E5%8A%9B%E6%87%89%E7%94%A8%E2%94%80%E5%85%A8%E6%B0%91%E7%9C%BE%E8%A1%8C%E5%8B%95%E6%99%82%E4%BB%A3%EF%BC%9A\" >2. \u00a0 \u00a0 \u00a0 \u79d1\u6280\u529b\u61c9\u7528\u2500\u5168\u6c11\u773e\u884c\u52d5\u6642\u4ee3\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#3_%E8%B3%BC%E8%B2%B7%E9%BB%9E%E6%8E%A5%E8%A7%B8%E2%94%80%E5%85%A8%E9%80%9A%E8%B7%AF%E8%B3%BC%E8%B2%B7%E6%99%82%E4%BB%A3%EF%BC%9A\" >3. \u00a0 \u00a0 \u00a0 \u8cfc\u8cb7\u9ede\u63a5\u89f8\u2500\u5168\u901a\u8def\u8cfc\u8cb7\u6642\u4ee3\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#%E5%B0%8E%E5%85%A5MarTech%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%EF%BC%8C%E6%8E%8C%E6%8F%A1%E8%A1%8C%E9%8A%B7%E5%B7%A5%E4%BD%9C6%E5%A4%A7%E9%A0%98%E5%9F%9F\" >\u5c0e\u5165MarTech\u884c\u92b7\u79d1\u6280\uff0c\u638c\u63e1\u884c\u92b7\u5de5\u4f5c6\u5927\u9818\u57df<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#%E5%AF%A6%E6%96%BD%E8%A1%8C%E9%8A%B7%E8%A8%88%E7%95%AB%EF%BC%9A%E5%B0%8E%E5%85%A5MarTech%E8%90%BD%E5%AF%A6%E8%A1%8C%E9%8A%B7%E6%B5%81%E7%A8%8B%E6%AD%A5%E9%A9%9F\" >\u5be6\u65bd\u884c\u92b7\u8a08\u756b\uff1a\u5c0e\u5165MarTech\u843d\u5be6\u884c\u92b7\u6d41\u7a0b\u6b65\u9a5f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/#%E9%9B%9E%E8%9B%8B%E6%94%BE%E5%9C%A8%E4%B8%8D%E5%90%8C%E7%B1%83%E5%AD%90_%E7%94%9F%E5%87%BA%E9%9B%9E%E8%9B%8B%EF%BC%9A%E5%85%A8%E9%80%9A%E8%B7%AF%E6%99%82%E4%BB%A3%EF%BC%8C%E5%85%A8%E6%96%B9%E4%BD%8D%E4%BD%88%E5%B1%80\" >\u96de\u86cb\u653e\u5728\u4e0d\u540c\u7c43\u5b50 \u751f\u51fa\u96de\u86cb\uff1a\u5168\u901a\u8def\u6642\u4ee3\uff0c\u5168\u65b9\u4f4d\u4f48\u5c40<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2022%E7%AF%80%E6%85%B6%E6%AA%94%E6%9C%9F_%E8%A1%8C%E9%8A%B7%E8%A8%88%E7%95%AB%E8%A1%A8\"><\/span><span style=\"font-weight: 400;\">2022\u7bc0\u6176\u6a94\u671f \u884c\u92b7\u8a08\u756b\u8868<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7bc0\u65e5\u6a94\u671f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u884c\u92b7\u91cd\u9ede<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u8fb2\u66c6\u6625\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1\/29~2\/6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u9664\u820a\u4f48\u65b0\u3001\u5e74\u7d42\u734e\u91d1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u79ae\u54c1\/\u98df\u54c1\u3001\u5e74\u8ca8\/\u5e74\u83dc\u3001\u6d41\u884c\u670d\u98fe\u3001\u5c45\u5bb6\u6e05\u6f54\/\u4f48\u7f6e\u3001\u904a\u6232\u96fb\u73a9\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u60c5\u4eba\u7bc0\u3001\u767d\u8272\u60c5\u4eba\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2\/14\u30013\/14<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u611b\u60c5\u52a0\u6eab\u3001\u5bf5\u611b\u81ea\u5df1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u86cb\u7cd5\/\u5de7\u514b\u529b\u3001\u670d\u98fe\/\u5305\u5305\u3001\u5f69\u599d\u4fdd\u990a\u3001\u4f4f\u5bbf\/\u9910\u98f2\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5152\u7ae5\u7bc0\u3001\u6bcd\u89aa\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4\/4\u30015\/8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5bf5\u5abd\u8207\u5152\u7ae5\u5546\u6a5f\uff08\u53ef\u5f9e\u56db\u6708\u4e00\u8def\u5b89\u6392\uff0c\u929c\u63a5\u4e94\u6708\u6bcd\u89aa\u7bc0\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u86cb\u7cd5\/\u98df\u54c1\u3001\u5bb6\u96fb\/3C\u3001\u73a9\u5177\/\u96fb\u73a9\u3001\u9910\u98f2\/\u65c5\u884c<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7aef\u5348\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6\/3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4f01\u696d\u8d08\u79ae\uff08\u5ba2\u6236\u3001\u5ee0\u5546\u3001\u54e1\u5de5\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u5f0f\u79ae\u76d2\u3001\u7aef\u5348\u76f8\u95dc\u5546\u54c1\/\u98df\u54c1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u4e2d\u79cb\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9\/10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u89aa\u53cb\u805a\u6703\u3001\u4f01\u696d\u8d08\u79ae\uff08\u5ba2\u6236\u3001\u5ee0\u5546\u3001\u54e1\u5de5\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6708\u9905\u7cd5\u9ede\u3001\u9bae\u679c\u79ae\u76d2\u3001\u751f\u9bae\u70e4\u8089\u7528\u54c1\u3001\u8336\u8449\u3001\u9910\u5238\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u96d9\u5341\u4e00\u3001\u96d9\u5341\u4e8c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11\/11\u300112\/12<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u96fb\u5546\u5168\u6c11\u63a1\u8cfc\u6c1b\u570d\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3C\u7528\u54c1\u3001\u751f\u6d3b\u7528\u54c1\u3001\u4f4f\u5bbf\u9910\u5238\u3001\u7f8e\u599d\u4fdd\u990a\u3001\u670d\u98fe\u5546\u54c1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u8056\u8a95\u7bc0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">12\/25<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u904e\u7bc0\u79ae\u7269\u6c1b\u570d\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3C\u7528\u54c1\u3001\u751f\u6d3b\u7528\u54c1\u3001\u8056\u8a95\u4f48\u7f6e\u3001\u9910\u98f2\u65c5\u904a<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%8C%EF%BC%93%E5%85%A8%E3%80%8D%E6%99%82%E4%BB%A3%EF%BC%9A%E5%88%A5%E6%8A%8A%E9%9B%9E%E8%9B%8B%E3%80%80%E6%94%BE%E9%80%B2%E4%B8%80%E5%80%8B%E7%B1%83%E5%AD%90\"><\/span><span style=\"font-weight: 400;\">\u300c\uff13\u5168\u300d\u6642\u4ee3\uff1a\u5225\u628a\u96de\u86cb\u3000\u653e\u9032\u4e00\u500b\u7c43\u5b50<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u6295\u8cc7\u4e00\u6a23\uff0c\u7576\u8d8a\u4f86\u8d8a\u591a\u4eba\u5728\u6339\u6ce8\u540c\u4e00\u500b\u6a19\u7684\uff0c\u5c31\u8981\u5c0f\u5fc3\u4e86\uff0c\u56e0\u70ba\u9019\u5f88\u6709\u53ef\u80fd\u662f\u8ffd\u9ad8\u7684\u73fe\u8c61\u3002\u4e8b\u5be6\u4e0a\uff0c\u82e5\u6789\u9867\u7522\u696d\u8207\u5e02\u5834\u7684\u9762\u8c8c\uff0c\u5c07\u6703\u4ee4\u884c\u92b7\u4eba\u54e1\u505a\u51fa\u4e0d\u5408\u6642\u5b9c\u7684\u300c\u884c\u92b7\u8a08\u756b\u300d\u5224\u65b7\u3002\u56e0\u6b64\uff0c\u5728\u5236\u5b9a\u884c\u92b7\u8a08\u756b\u4e4b\u524d\uff0c\u5fc5\u9808\u5148\u5f04\u6e05\u695a\u5230\u5e95\u300c\u54ea\u88e1\u6709\u6d88\u8cbb\u8005\u3001\u5982\u4f55\u8207\u6d88\u8cbb\u8005\u63a5\u89f8\u3001\u6d88\u8cbb\u8005\u8981\u7684\u662f\u4ec0\u9ebc\u300d\uff0c\u800c\u9019\u4e09\u9ede\u53c8\u8207\u5e02\u5834\u548c\u751f\u6d3b\u4e2d\u7684\u300c\u4f9b\u61c9\u5546\u578b\u614b\u3001\u79d1\u6280\u529b\u61c9\u7528\u3001\u8cfc\u8cb7\u9ede\u63a5\u89f8\u300d\u6709\u95dc\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E4%BE%9B%E6%87%89%E8%80%85%E5%9E%8B%E6%85%8B%E2%94%80%E5%85%A8%E8%A1%8C%E6%A5%AD%E9%9B%BB%E5%95%86%E6%99%82%E4%BB%A3%EF%BC%9A\"><\/span><b>1.<\/b><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>\u4f9b\u61c9\u8005\u578b\u614b\u2500\u5168\u884c\u696d\u96fb\u5546\u6642\u4ee3\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u96fb\u5546\u8fd1\u5e74\u5927\u5e45\u6210\u9577\uff0c\u7279\u5225\u662f2020\u5168\u5e74\uff0c\u4ee5\u96fb\u5546\u70ba\u4e3b\u7684\u975e\u5be6\u9ad4\u96f6\u552e\u5168\u5e74\u71df\u696d\u984d\u9054\u59273,293\u5104\uff0c\u5728\u75ab\u60c5\u300c\u96f6\u63a5\u89f8\u300d\u4e4b\u4e0b\uff0c\u6240\u6709\u578b\u614b\u7684\u8ce3\u5bb6\u90fd<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/\"><span style=\"font-weight: 400;\">\u6436\u9032\u96fb\u5546<\/span><\/a><span style=\"font-weight: 400;\">\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c<\/span><span style=\"font-weight: 400;\">\u500b\u4eba\u96fb\u5546\uff08\u500b\u4eba\u6279\u8ca8\u5728\u96fb\u5546\u5e73\u53f0\u4e0a\u8ca9\u8ce3\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c\u54c1\u724c\u96fb\u5546\uff08\u4f01\u696d\u54c1\u724c\u3001\u50b3\u7d71\u5be6\u9ad4\u5e97\u5bb6\u3001\u88fd\u9020\u5546\uff0c\u589e\u8a2d\u96fb\u5546\u901a\u8def\u7d93\u71df\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c\u793e\u7fa4\u96fb\u5546\uff08\u4ee5\u5718\u8cfc\u3001\u958b\u7bb1\u3001\u63a8\u85a6\u958b\u59cb\uff0c\u51dd\u805a\u6210\u793e\u7fa4\u7684\u96fb\u5546\u578b\u614b\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c\u5167\u5bb9\u96fb\u5546\uff08\u4ee5\u4e3b\u984c\u6587\u7ae0\u3001\u5f71\u97f3\u3001\u5716\u7247\u70ba\u4e3b\u7684\u8cc7\u8a0a\u5e73\u53f0\u7d2f\u7a4d\u6d41\u91cf\uff0c\u92b7\u552e\u8207\u4e3b\u984c\u76f8\u95dc\u5546\u54c1\uff09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff5c\u5e73\u53f0\u96fb\u5546\uff08\u63d0\u4f9b\u5e73\u53f0\u7d66\u7db2\u8def\u958b\u5e97\u8005\u4f7f\u7528\uff0c\u5982\u540c\u767e\u8ca8\u516c\u53f8\u6703\u9032\u884c\u5e74\u3001\u5b63\u3001\u6708\u5ea6\u7684\u884c\u92b7\u6a94\u671f\uff09\uff0c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u4e0d\u540c\u7684\u96fb\u5546\u578b\u614b\uff0c\u4e5f\u5e7e\u4e4e\u5b58\u5728\u65bc\u6d88\u8cbb\u8005\u751f\u6d3b\u4e2d\u7684\u5404\u7a2e\u5834\u666f\uff0c\u55ae\u5f9e\u96fb\u5546\u4f86\u770b\uff0c\u5168\u884c\u696d\u96fb\u5546\u6642\u4ee3\u78ba\u5be6\u5df2\u7136\u6210\u5f62\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E7%A7%91%E6%8A%80%E5%8A%9B%E6%87%89%E7%94%A8%E2%94%80%E5%85%A8%E6%B0%91%E7%9C%BE%E8%A1%8C%E5%8B%95%E6%99%82%E4%BB%A3%EF%BC%9A\"><\/span><b>2.<\/b><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>\u79d1\u6280\u529b\u61c9\u7528\u2500\u5168\u6c11\u773e\u884c\u52d5\u6642\u4ee3\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u81ea\u5f9e10\u591a\u5e74\u524d4G\u96fb\u4fe1\u696d\u52d9\u958b\u53f0\u958b\u59cb\uff0c\u667a\u6167\u578b\u624b\u6a5f\u8207\u884c\u52d5\u4e0a\u7db2\u5c31\u70ba App \u5ef6\u4f38\u7684\u76f8\u95dc\u670d\u52d9\u5960\u5b9a\u57fa\u790e\uff0c\u5982\u5916\u9001\uff0f\u9ede\u9910\u670d\u52d9\u3001\u884c\u52d5\u652f\u4ed8\u3001\u5230\u5e97\u53d6\u8ca8\u5c31\u662f\u6700\u597d\u7684\u6848\u4f8b\uff0c\u5b83\u5011\u4e5f\u6210\u70ba\u50b3\u7d71\u96f6\u552e\u8f49\u578b\u9032\u5165<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/new-retail-delivery-service-omo\/\"><span style=\"font-weight: 400;\">\u300c\u65b0\u96f6\u552e\u300d<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u91cd\u8981\u5143\u7d20\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E8%B3%BC%E8%B2%B7%E9%BB%9E%E6%8E%A5%E8%A7%B8%E2%94%80%E5%85%A8%E9%80%9A%E8%B7%AF%E8%B3%BC%E8%B2%B7%E6%99%82%E4%BB%A3%EF%BC%9A\"><\/span><b>3.<\/b><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><b>\u8cfc\u8cb7\u9ede\u63a5\u89f8\u2500\u5168\u901a\u8def\u8cfc\u8cb7\u6642\u4ee3\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">2020\u5e74\uff0c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/omo-digital-transformation-carrefour\/\"><span style=\"font-weight: 400;\">\u5bb6\u6a02\u798f<\/span><\/a><span style=\"font-weight: 400;\">\u4f75\u8cfc\u60e0\u5eb7\uff08\u9802\u597d\uff0fJasons Market\uff09\uff0c\u4e14\u66f4\u5728\u591a\u5e74\u524d\u5c31\u767c\u5c55\u5c0f\u578b\u8d85\u5e02\u5bb6\u6a02\u798f\u4fbf\u5229\u8cfc\u8207\u7dda\u4e0a\u8cfc\u7269\uff1b2021\u5e74\uff0c\u5f9e\u793e\u5340\u8d85\u5e02\u8d77\u5bb6\u7684\u5168\u806f\u4e5f\u5ba3\u5e03\u4f75\u8cfc\u5927\u578b\u91cf\u8ca9\u5e97\u5927\u6f64\u767c\uff1b\u539f\u672c\u7d14\u7dda\u4e0a\u7684\u8766\u76ae\u8cfc\u7269\u4e5f\u7a4d\u6975\u767c\u5c55\u300c\u8766\u76ae\u5e97\u5230\u5e97\u300d\uff0c\u512a\u5316\u7269\u6d41\u670d\u52d9\uff1b\u4e0d\u50c5\u5982\u6b64\uff0c\u9023\u4e00\u5411\u8b1b\u6c42\u52d5\u7dda\u6d88\u8cbb\u9ad4\u9a57\u7684\u5be6\u9ad4\u767e\u8ca8\u696d\u8005\uff0c\u4e5f\u7d1b\u7d1b\u6295\u5165\u7dda\u4e0a\u96f6\u552e\u7d93\u71df\u3002\u7136\u800c\uff0c\u4ee5\u4e0a\u4e5f\u53ea\u662f\u5927\u578b\u96f6\u552e\uff0f\u91cf\u8ca9\u696d\u8005\u9081\u5165\u5168\u901a\u8def\u7684\u52d5\u614b\uff0c\u5176\u4ed6\u4f01\u696d\u54c1\u724c\u4e5f\u900f\u904e\u589e\u52a0\u96fb\u5546\u670d\u52d9\uff0c\u671d Omni-Channel \u5168\u901a\u8def\u4f86\u767c\u5c55\u300c<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/pxmart-digital-transformation-omo\/\"><span style=\"font-weight: 400;\">\u7dda\u4e0a\u878d\u5408\u7dda\u4e0bOMO\uff08Online merge Offline\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u300d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u4e0a\u8ff0\u300c\u4f9b\u61c9\u5546\u578b\u614b\u3001\u79d1\u6280\u529b\u61c9\u7528\u3001\u8cfc\u8cb7\u9ede\u63a5\u89f8\u300d\uff0c\u53ef\u4ee5\u5f97\u77e5\uff0c\u884c\u92b7\u4eba\u54e1\u5011\u5df2\u7121\u6cd5\u53ea\u56fa\u5b88\u55ae\u4e00\u6216\u5c11\u6578\u7684\u884c\u92b7\u65b9\u5f0f\uff0c\u5f88\u986f\u7136\u4e0d\u5408\u6642\u5b9c\uff0c\u56e0\u70ba\u5728\u5168\u901a\u8def\uff08\u5be6\u9ad4\u9580\u5e02\u3001\u7db2\u7ad9\u96fb\u5546\u3001\u884c\u52d5\u96fb\u5546\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u5ba2\u670d\u92b7\u552e\uff09\u7684\u8da8\u52e2\u4e0b\uff0c\u5df2\u7121\u6cd5\u6db5\u84cb\u6240\u6709\u8207\u6d88\u8cbb\u8005\u7684\u63a5\u89f8\u9ede\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u4ee4\u4eba\u518d\u5ea6\u7591\u554f\u7684\u662f\uff1a\u96e3\u9053\u6709\u591a\u5c11\u901a\u8def\uff0c\u5c31\u8981\u6709\u591a\u5c11\u7684\u5c08\u5c6c\u884c\u92b7\u914d\u7f6e\u55ce\uff1f\u90a3\u884c\u92b7\u8a08\u756b\u4e2d\u6240\u9700\u7684\u7e41\u8907\u4efb\u52d9\u5c07\u5982\u4f55\u8655\u7406\uff1f<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B0%8E%E5%85%A5MarTech%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%EF%BC%8C%E6%8E%8C%E6%8F%A1%E8%A1%8C%E9%8A%B7%E5%B7%A5%E4%BD%9C6%E5%A4%A7%E9%A0%98%E5%9F%9F\"><\/span><span style=\"font-weight: 400;\">\u5c0e\u5165MarTech\u884c\u92b7\u79d1\u6280\uff0c\u638c\u63e1\u884c\u92b7\u5de5\u4f5c6\u5927\u9818\u57df<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7684\u78ba\uff0c\u6bcf\u4e00\u7a2e\u901a\u8def\u63a5\u8655\u5230\u7684\u6d88\u8cbb\u8005\u90fd\u4e0d\u540c\uff0c\u5168\u901a\u8def\u7684\u5b89\u6392\u4e0d\u53ea\u662f\u591a\u4e86\u5e7e\u7a2e\u8cfc\u7269\u6e20\u9053\u9078\u64c7\uff0c\u66f4\u662f\u6d88\u8cbb\u8005\u8207\u8ce3\u5bb6\u767c\u751f\u300c\u6e9d\u901a\u300d\u8207\u300c\u4e92\u52d5\u300d\u7684\u5834\u57df\uff0c\u4e26\u4e14\u7522\u751f\u4e00\u9023\u4e32\u7684\u300c\u6d88\u8cbb\u8005\u9ad4\u9a57\u65c5\u7a0b\u300d\u8207\u300c\u6578\u64da\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8aa0\u5982<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/marketing5-0-the-next-tech\/\"><span style=\"font-weight: 400;\">\u884c\u92b75.0\u4e2d<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u89c0\u5ff5\uff1a\u66f4\u667a\u6167\u7684MarTech\u53ef\u4ee5\u5e6b\u4e0a\u5927\u5fd9\uff0c\u80fd\u5275\u9020\u66f4\u597d\u7684\u6d88\u8cbb\u8005\u9ad4\u9a57\u65c5\u7a0b\uff0c\u66f4\u80fd\u70ba\u4f01\u696d\u5728\u884c\u92b7\u81ea\u52d5\u5316\u4e0a\u5e36\u4f86\u76ca\u8655\uff1a<\/span><\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">\u516d\u5927\u9818\u57df<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6982\u8ff0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u8207\u63a8\u5ee3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6578\u64da\u5206\u6790\u5efa\u8b70\u6700\u9069\u7684\u6295\u653e\u7ba1\u9053\u3001\u91d1\u984d\u3001\u65cf\u7fa4\uff0c\u5305\u542b\u793e\u7fa4\u3001\u95dc\u9375\u5b57\u3001Google Ads\u7b49\u5ee3\u544a\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5167\u5bb9\u53ca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u9ad4\u9a57<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6578\u64da\u5206\u6790\u5ba2\u7fa4\u95dc\u6ce8\u7684\u8b70\u984c\u8207\u7db2\u8def\u884c\u70ba\uff0c\u7528\u65bc\u793e\u7fa4\/SEO\/EDM\u8207\u8cc7\u6599\u63a1\u96c6\uff0c\u63d0\u5347\u6210\u6548\u8207\u4f7f\u7528\u7d93\u9a57<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u793e\u7fa4\u8207<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u95dc\u4fc2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u8f14\u52a9\u4f01\u696d\u7d93\u71df\u5ba2\u6236\u95dc\u4fc2\uff0c\u900f\u904e\u8cc7\u8a0a\u5e73\u53f0\u6536\u96c6\u6f5b\u529b\u540d\u55ae\u3001\u6d1e\u5bdf\u504f\u597d\u3001\u5206\u773e\u884c\u92b7\u3001\u5546\u54c1\u63a8\u85a6<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5546\u696d\u8207\u92b7\u552e<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5354\u52a9\u5c0e\u8cfc\u8207\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u5982\u512a\u5316\u5546\u54c1\u63a8\u85a6\u3001\u6d88\u8cbb\u9ad4\u9a57\u6b77\u7a0b\uff0c\u6709\u6548\u70ba\u5ba2\u6236\u89e3\u6c7a\u554f\u984c\u3001\u627e\u5230\u5546\u54c1\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6578\u64da<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u63a1\u96c6\u3001\u5206\u6790\u3001\u6d1e\u5bdf\u6d88\u8cbb\u8005\u7ad9\u5167\u6216\u7ad9\u5916\u7684\u884c\u70ba\u6a21\u5f0f\uff0c\u7528\u4ee5\u512a\u5316\u884c\u92b7\u7b56\u7565\u3001\u5ee3\u544a\u5167\u5bb9\u3001\u5546\u54c1\u898f\u5283\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7ba1\u7406<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5354\u52a9\u4f01\u696d\u7ba1\u7406\u884c\u92b7\u8cc7\u6e90\u3001\u9810\u7b97\u3001\u6578\u64da\uff0c\u9054\u5230\u6700\u4f73\u5316<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">\u4ee5awoo\u963f\u7269\u79d1\u6280\u63a8\u51fa\u7684<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/\"><span style=\"font-weight: 400;\">AMP\uff08awoo Marketing platform\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u70ba\u4f8b\uff0c\u5c31\u662f\u4ee5\u4e2d\u6587\u70ba\u4e3b\uff0c\u91dd\u5c0d\u53f0\u7063\u8207\u83ef\u8a9e\u5730\u5340\u958b\u767c\u7684MarTech SaaS\u5e73\u53f0\u670d\u52d9\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u8f15\u9b06\u9762\u5c0d\u53f0\u7063\u7576\u5730\u7684\u5e02\u5834\uff0c\u66f4\u667a\u6167\u7684\u5b8c\u6210\u5c0e\u6d41\u3001\u5c0e\u8cfc\u3001\u6703\u54e1\u7d93\u71df\u7684\u884c\u92b7\u5de5\u4f5c\uff0c\u843d\u5be6\u884c\u92b7\u8a08\u756b\u3002AMP\u6700\u5927\u7684\u7279\u8272\u662f\u7d50\u5408\u4e86<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/\"><span style=\"font-weight: 400;\">PDP\uff08Product Data Platform\uff0c\u5546\u54c1\u6578\u64da\u5e73\u53f0\uff09<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u53ef\u4ee5\u5f9e\u300c\u6d88\u8cbb\u8005\u5c0d\u65bc\u67d0\u9805\u5546\u54c1\u7684\u641c\u5c0b\u884c\u70ba\u300d\uff0c\u7d50\u5408\u300c\u5546\u54c1\u7684\u5c6c\u6027\uff0f\u7279\u5fb5\u300d\u8207\u300c\u5546\u54c1\u9801\u9762\u4e0a\u7684\u60c5\u5883\u300d\uff0c\u5206\u6790<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/personalization-marketing-technology\/\"><span style=\"font-weight: 400;\">\u300c\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u5716\u300d<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u300c\u610f\u5716\u5b9a\u5411\u300d\u6578\u64da\u4f7f\u7528AMP\u7684\u300c\u6d41\u91cf\u589e\u9577\u5f15\u64ce\u3001\u5546\u54c1\u63a8\u85a6\u5f15\u64ce\u3001\u518d\u884c\u92b7\u5f15\u64ce\u300d\u4f86\u4f9d\u5e8f\u63d0\u5347\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">\u5c0e\u6d41\u968e\u6bb5\u7684<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/traffic-growth-seo-optimization\/\"><span style=\"font-weight: 400;\">\u300cSEO\u95dc\u9375\u5b57\uff0f\u5ee3\u544a\u689d\u4ef6\u6295\u653e\u300d<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">\u5c0e\u8cfc\u968e\u6bb5\u7684<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/\"><span style=\"font-weight: 400;\">\u300c\u5546\u54c1\u63a8\u85a6\u300d\u8207\u300c\u7ad9\u5167\u9ad4\u9a57\u8def\u5f91\u512a\u5316\u300d<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">\u6703\u54e1\u7d93\u71df\u7684<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/\"><span style=\"font-weight: 400;\">\u300c\u512a\u60e0\u8a0a\u606f\u300d\u8207\u300c\u56de\u8cfc\u63d0\u9192\u300d<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">AMP\u5c0d\u7167MarTech\u516d\u5927\u9818\u57df\u5b9a\u7fa9<\/span><\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td colspan=\"2\" rowspan=\"2\"><span style=\"font-weight: 400;\">awoo MarTech SaaS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e73\u53f0<\/span><\/td>\n<td colspan=\"6\"><span style=\"font-weight: 400;\">MarTech\u516d\u5927\u9818\u57df<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5ee3\u544a\u8207\u63a8\u5ee3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5167\u5bb9\u53ca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u9ad4\u9a57<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u793e\u7fa4\u8207<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u95dc\u4fc2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5546\u696d\u8207\u92b7\u552e<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6578\u64da<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7ba1\u7406<\/span><\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\"><span style=\"font-weight: 400;\">AMP<\/span><\/td>\n<td><a href=\"https:\/\/www.awoo.ai\/zh-hant\/products\/traffic-growth-seo-optimization\/\"><span style=\"font-weight: 400;\">\u6d41\u91cf\u6210\u9577\u5f15\u64ce<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-crm-dmp-cdp-pdp\/\"><span style=\"font-weight: 400;\">\u5546\u54c1\u63a8\u85a6\u5f15\u64ce<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/email-marketing-by-ai\/\"><span style=\"font-weight: 400;\">\u518d\u884c\u92b7\u5f15\u64ce<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PDP<\/span><\/td>\n<td><a href=\"https:\/\/www.awoo.ai\/zh-hant\/technology\/\"><span style=\"font-weight: 400;\">\u5546\u54c1\u6578\u64da\u5e73\u53f0<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cb<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u25cf<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\"> \u25cf \u512a\u52e2\u529f\u80fd\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb \u57fa\u672c\/\u95dc\u806f\u529f\u80fd<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%AF%A6%E6%96%BD%E8%A1%8C%E9%8A%B7%E8%A8%88%E7%95%AB%EF%BC%9A%E5%B0%8E%E5%85%A5MarTech%E8%90%BD%E5%AF%A6%E8%A1%8C%E9%8A%B7%E6%B5%81%E7%A8%8B%E6%AD%A5%E9%A9%9F\"><\/span><span style=\"font-weight: 400;\">\u5be6\u65bd\u884c\u92b7\u8a08\u756b\uff1a\u5c0e\u5165MarTech\u843d\u5be6\u884c\u92b7\u6d41\u7a0b\u6b65\u9a5f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-33069 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E8%A7%A3%E6%A7%8B%E8%A1%A8-min.jpeg\" alt=\"\u9867\u5ba2\u9ad4\u9a57\u6d41\u7a0b\" width=\"1200\" height=\"750\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E8%A7%A3%E6%A7%8B%E8%A1%A8-min.jpeg 1200w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E8%A7%A3%E6%A7%8B%E8%A1%A8-min-480x300.jpeg 480w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E8%A7%A3%E6%A7%8B%E8%A1%A8-min-1000x625.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E8%A7%A3%E6%A7%8B%E8%A1%A8-min-768x480.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u300c\u610f\u5716\u5b9a\u5411\u300d\u4e5f\u6b63\u662f\u5982 Google \u7b49\u5404\u5bb6\u5927\u5ee0\u6b63\u81f4\u529b\u7814\u7a76\u7684\u65b0\u4e00\u4ee3\u4f7f\u7528\u8005\u5206\u6790\u6a21\u5f0f\uff0c\u5982\u5f9e\u539f\u672c\u5229\u7528 Cookie \u6578\u64da\u7684\u300c\u884c\u70ba\u300d\u5347\u7d1a\u70ba\u300c\u610f\u5716\u300d\uff0c\u8b93\u641c\u5c0b\u8207\u63a8\u85a6\u66f4\u5207\u5408\u4f7f\u7528\u8005\u771f\u6b63\u7684\u8d77\u5fc3\u52d5\u5ff5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%9E%E8%9B%8B%E6%94%BE%E5%9C%A8%E4%B8%8D%E5%90%8C%E7%B1%83%E5%AD%90_%E7%94%9F%E5%87%BA%E9%9B%9E%E8%9B%8B%EF%BC%9A%E5%85%A8%E9%80%9A%E8%B7%AF%E6%99%82%E4%BB%A3%EF%BC%8C%E5%85%A8%E6%96%B9%E4%BD%8D%E4%BD%88%E5%B1%80\"><\/span><span style=\"font-weight: 400;\">\u96de\u86cb\u653e\u5728\u4e0d\u540c\u7c43\u5b50 \u751f\u51fa\u96de\u86cb\uff1a\u5168\u901a\u8def\u6642\u4ee3\uff0c\u5168\u65b9\u4f4d\u4f48\u5c40<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">MarTech \u4e0d\u50c5\u8b93\u6211\u5011\u53ef\u4ee5\u5728 Omni-Channel 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