{"id":33614,"date":"2022-01-04T19:27:57","date_gmt":"2022-01-04T11:27:57","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=33614"},"modified":"2023-12-28T16:43:21","modified_gmt":"2023-12-28T08:43:21","slug":"four-keys-for-martech-transformation","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/four-keys-for-martech-transformation\/","title":{"rendered":"\u6c7a\u5b9a MarTech \u6578\u4f4d\u8f49\u578b\u6210\u529f\u7387\u7684 4 \u5927\u95dc\u9375"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6578\u4f4d\u8f49\u578b\uff0c\u4e26\u975e\u4e00\u8e74\u53ef\u5e7e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u8a31\u591a\u4f01\u696d\u8f49\u578b\u7684\u6848\u4f8b\uff0c\u53ef\u80fd\u4e00\u958b\u59cb\u5c31\u5c0d\u63a1\u8cfc\u7684 MarTech \u5de5\u5177\u4e0d\u751a\u77ad\u89e3\u3001\u9078\u64c7\u4e86\u4e0d\u5b8c\u5168\u7b26\u5408\u516c\u53f8\u9700\u6c42\u7684\u7cfb\u7d71\uff0c\u6216\u662f\u5c0e\u5165\u4e4b\u5f8c\u7121\u6cd5\u843d\u5be6\u61c9\u7528\u3001\u771f\u6b63\u5c07\u5de5\u5177\u7684\u50f9\u503c\u53cd\u6620\u5728\u696d\u7e3e\u6210\u9577\u6216\u76f8\u95dc KPI\u3002\u70ba\u4ec0\u9ebc\u6703\u767c\u751f\u6b64\u985e\u60c5\u5f62\uff1f\u90a3\u5c31\u662f\u56e0\u70ba\u516c\u53f8\u5c0d\u65bc\u8a72\u5c08\u6848\u4e26\u6c92\u6709\u5f9e\u300c\u5fc3\u614b\u3001\u547d\u984c\u5b9a\u4f4d\u3001\u7b56\u7565\u3001\u57f7\u884c\u300d\u56db\u500b\u9762\u5411\u7684\u8108\u7d61\u4f86\u601d\u8003\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/four-keys-for-martech-transformation\/#MarTech_%E5%B0%87%E6%B1%BA%E5%AE%9A%E6%9C%AA%E4%BE%8610%E5%B9%B4%E7%9A%84%E7%87%9F%E6%94%B6%E6%88%90%E9%95%B7\" >MarTech \u5c07\u6c7a\u5b9a\u672a\u4f8610\u5e74\u7684\u71df\u6536\u6210\u9577<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BF%83%E6%85%8B_%E2%80%93_%E5%BB%BA%E7%AB%8B_Top-Down_%E5%9C%98%E9%9A%8A%E8%AA%8D%E7%9F%A5\"><\/span><span style=\"font-weight: 400;\">\u5fc3\u614b &#8211; \u5efa\u7acb Top-Down \u5718\u968a\u8a8d\u77e5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b63\u78ba\u7684\u5fc3\u614b\u5efa\u7acb\uff0c\u662f\u4e00\u500b\u6700\u6c92\u6709\u6280\u8853\u542b\u91cf\uff0c\u537b\u975e\u5e38\u95dc\u9375\u7684\u4e00\u6b65\u3002\u901a\u5e38\u5f9e\u9019\u4e00\u6b65\u5c31\u80fd\u770b\u51fa\u5c08\u6848\u662f\u5426\u6703\u6210\u529f\uff0c\u6240\u8b02\u300c\u6b63\u78ba\u7684\u5fc3\u614b\u300d\u5305\u62ec\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u77e5\u9053\u6b64\u6b21\u8f49\u578b\u7684\u76ee\u7684\uff0c\u4ee5\u53ca\u53ef\u9810\u671f\u7684\u50f9\u503c\uff0c\u5fc5\u9808\u8b93\u5167\u90e8\u5718\u968a\u90fd\u8a8d\u540c\u9019\u500b\u6c7a\u5b9a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6c7a\u5b9a\u8981\u8f49\u578b\u4e4b\u5f8c\uff0c\u9700\u5c08\u6848\u5f0f\u7ba1\u7406\u4e26\u6307\u6d3e\u5c08\u6848\u76f8\u95dc\u4eba\u54e1\uff0c\u5207\u5206\u597d\u5718\u968a\u6bcf\u500b\u89d2\u8272\u7684\u8077\u8cac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a8d\u77e5\u5230\u6703\u6709\u8f49\u578b\u904e\u7a0b\u4e2d\u7684\u78e8\u5408\u671f\uff0c\u5225\u56e0\u70ba\u9047\u5230\u4e00\u500b\u932f\u8aa4\u6216\u662f\u554f\u984c\uff0c\u5c31\u6c7a\u5b9a\u5c08\u6848\u751f\u6b7b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u516c\u53f8\u6838\u5fc3\u71df\u904b\u5718\u968a\uff08\u8b6c\u5982\u8001\u95c6\u3001\u7e3d\u7d93\u7406\u6216\u57f7\u884c\u9577\u7b49\uff09\u672c\u8eab\u5c0d\u65bc\u8f49\u578b\u9019\u4ef6\u4e8b\u975e\u5e38\u6709\u6c7a\u5fc3\uff0c\u4e5f\u662f\u80fd\u63d0\u9ad8\u5c08\u6848\u6210\u529f\u7387\u7684\u95dc\u9375\u3002\u5c24\u5176\u50cf MarTech \u6703\u9700\u8981 IT \u90e8\u9580\u8207\u884c\u92b7\u90e8\u9580\uff0c\u751a\u81f3\u696d\u52d9\u90e8\u9580\u9032\u884c\u7dca\u5bc6\u5408\u4f5c\uff0c\u7576\u6709\u8de8\u90e8\u9580\u5354\u4f5c\u4e0d\u9806\u5229\u7684\u6642\u5019\uff0c\u5373\u4fbf\u5c08\u6848\u8ca0\u8cac\u4eba\u4f86\u8655\u7406\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u80fd\u5b8c\u5168\u89e3\u6c7a\u554f\u984c\uff0c\u800c\u4f7f\u5c08\u6848\u9032\u5ea6\u5361\u4f4f\uff0c\u8a31\u591a\u6578\u4f4d\u8f49\u578b\u5c08\u6848\u90fd\u6703\u5f9e\u9019\u88e1\u8d70\u5411\u5931\u6557\uff0c\u9019\u6642\u8001\u95c6\u5c0d\u5c08\u6848\u6210\u529f\u7684\u6c7a\u5fc3\u80fd\u4f7f\u4ed6\u505a\u51fa\u7a81\u7834\u6027\u7684\u6c7a\u7b56\uff0c\u8b93\u5c08\u6848\u8d70\u56de\u6b63\u8ecc\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-33619 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4%E9%97%9C%E9%8D%B5-min-1000x625.jpeg\" alt=\"MarTech \u6578\u4f4d\u8f49\u578b\" width=\"1000\" height=\"625\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4%E9%97%9C%E9%8D%B5-min-1000x625.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4%E9%97%9C%E9%8D%B5-min-480x300.jpeg 480w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4%E9%97%9C%E9%8D%B5-min-768x480.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/4%E9%97%9C%E9%8D%B5-min.jpeg 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%91%BD%E9%A1%8C%E5%AE%9A%E4%BD%8D_%E2%80%93_%E5%BE%9E%E9%9C%80%E6%B1%82%E8%A8%AA%E8%AB%87%E6%89%BE%E5%88%B0%E8%BD%89%E5%9E%8B%E6%8C%87%E5%8D%97%E9%87%9D\"><\/span><span style=\"font-weight: 400;\">\u547d\u984c\u5b9a\u4f4d &#8211; \u5f9e\u9700\u6c42\u8a2a\u8ac7\u627e\u5230\u8f49\u578b\u6307\u5357\u91dd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u547d\u984c\u8207\u5b9a\u4f4d\u70ba\u4ec0\u9ebc\u95dc\u4e4e\u5c08\u6848\u6210\u529f\uff1f\u9019\u662f\u4e00\u500b\u628a\u300c\u76ee\u6a19\u5177\u9ad4\u5316\u300d\u7684\u95dc\u9375\u6b65\u9a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u90e8\u5206\u4f01\u696d\u6703\u958b\u59cb MarTech \u6578\u4f4d\u8f49\u578b\uff0c\u662f\u56e0\u70ba\u89c0\u5bdf\u5230\u5546\u696d\u8da8\u52e2\u8b8a\u5316\u3001\u671f\u671b\u900f\u904e MarTech \u5e36\u4f86\u66f4\u591a\u696d\u7e3e\uff0c\u6240\u4ee5\u4e00\u958b\u59cb\u4e26\u6c92\u6709\u4e00\u500b\u5f88\u660e\u78ba\u7684\u5207\u5165\u9ede\u53ca\u65b9\u5411\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u5fc5\u9808\u5148\u8a8d\u6e05\u5176\u76ee\u524d\u5728\u5e02\u5834\u4e0a\u7684\u5b9a\u4f4d\uff0c\u4ee5\u53ca\u9996\u8981\u9762\u5c0d\u7684\u547d\u984c\u6709\u54ea\u4e9b\uff0c\u65b9\u80fd\u64ec\u5b9a\u78ba\u5207\u7684\u65b9\u5411\u8207\u85cd\u5716\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8b6c\u5982\u67d0\u5bb6\u8cbf\u6613\u516c\u53f8\u5c07\u53f0\u7063\u88fd\u9020\u7684\u5546\u54c1\u9032\u5230\u6b50\u6d32\uff0c\u5f9e\u63a5\u55ae\u3001\u5de5\u5ee0\u88fd\u4f5c\u5230\u8f38\u51fa\u9700\u8017\u66423\u52306\u500b\u6708\uff0c\u9019\u7a2e\u8a02\u55ae\u9031\u671f\u9577\u9054\u534a\u5e74\u3001\u5ba2\u55ae\u50f9\u6578\u767e\u842c\u7f8e\u5143\u7684 B2B \u5546\u696d\u6a21\u5f0f\uff0c\u9996\u8981\u4efb\u52d9\u5c31\u662f\u5148\u5c0e\u5165 CRM (Customer Relationship Management) \u9867\u5ba2\u95dc\u4fc2\u7ba1\u7406\u7cfb\u7d71\uff0c\u8b93\u8a02\u55ae\u4e2d\u7684\u6bcf\u500b\u6e9d\u901a\u7d30\u7bc0\u90fd\u80fd\u88ab\u5b8c\u6574\u7d00\u9304\uff0c\u5373\u4fbf\u7a97\u53e3\u63db\u4eba\u6216\u696d\u52d9\u96e2\u8077\uff0c\u4e5f\u4e0d\u6703\u56e0\u6b64\u6d41\u5931\u8a72\u8a02\u55ae\uff0c\u751a\u81f3\u80fd\u5920\u843d\u5be6\u5ba2\u670d\u6d41\u7a0b\u3002\u6c92\u6709 CRM \u9019\u5bb6\u8cbf\u6613\u516c\u53f8\u7684\u751f\u610f\u9084\u662f\u505a\u5f97\u4e0b\u53bb\uff0c\u4f46\u6709\u4e86 CRM \u4ed6\u5011\u53ef\u4ee5\u628a\u751f\u610f\u505a\u5f97\u66f4\u5927\u66f4\u597d\u3002\u78ba\u5b9a\u597d\u547d\u984c\uff0c\u4fbf\u80fd\u5e6b\u52a9\u4f01\u696d\u5728\u9078\u64c7 MarTech \u5de5\u5177\u4e0a\uff0c\u6709\u66f4\u6e05\u6670\u5177\u9ad4\u7684\u85cd\u5716\u8207\u76ee\u6a19\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%AD%96%E7%95%A5_%E2%80%93_%E7%94%B1%E5%85%A7%E8%80%8C%E5%A4%96%E8%AA%BF%E6%95%B4%E4%BC%81%E6%A5%AD%E6%A0%B8%E5%BF%83_DNA\"><\/span><span style=\"font-weight: 400;\">\u7b56\u7565 &#8211; \u7531\u5167\u800c\u5916\u8abf\u6574\u4f01\u696d\u6838\u5fc3 DNA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">MarTech \u6578\u4f4d\u8f49\u578b\u7684\u904e\u7a0b\uff0c\u4e0d\u53ea\u662f\u5c0e\u5165\u4e00\u500b\u7cfb\u7d71\u5de5\u5177\u800c\u5df2\u3002\u4ed6\u6703\u6539\u8b8a\u5718\u968a\u7684\u5de5\u4f5c\u6d41\u7a0b\u3001\u4e5f\u662f\u4e00\u7a2e\u4f01\u696d\u6587\u5316\u8207\u601d\u7dad\u7684\u5c55\u73fe\u3002\u6839\u64da\u7b56\u7565\u9867\u554f\u516c\u53f8 OOSGA \u5728\u4e00\u7bc7\u6587\u7ae0\u4e2d\u63d0\u5230\uff1a\u6210\u529f\u8f49\u578b\u7684\u4f01\u696d\u6703\u5c07\u300c\u7d44\u7e54\u8207\u6587\u5316\u3001\u624d\u80fd\u8207\u80fd\u529b\u3001\u79d1\u6280\u8207\u5de5\u5177\u3001\u4ee5\u53ca\u6578\u64da\u7ba1\u7406\u300d\uff0c\u90fd\u5e36\u9032\u6578\u4f4d\u8f49\u578b\u7684\u4f48\u5c40\u8207\u7b56\u5283\u7576\u4e2d\uff0c\u5efa\u7acb\u4e00\u500b\u5177\u9ad8\u652f\u6490\u6027\uff0c\u4e14\u80fd\u6c38\u7e8c\u767c\u5c55\u7684\u8f49\u578b\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u64da BCG \u91dd\u5c0d40\u5bb6\u4f01\u696d\u6240\u505a\u7684\u7814\u7a76\u767c\u73fe\uff0c\u4f01\u696d\u662f\u5426\u6295\u8cc7\u5728\u6587\u5316\u57f9\u990a\u4e0a\uff0c\u5c0d\u65bc\u6578\u4f4d\u8f49\u578b\u7684\u6210\u529f\u8207\u5426\u6709\u975e\u5e38\u660e\u986f\u7684\u5f71\u97ff\u3002\u5176\u4e2d\uff0c\u7a4d\u6975\u57f9\u990a\u6578\u4f4d\u6587\u5316\u7684\u4f01\u696d\u5728\u8f49\u578b\u6210\u529f\u7684\u6bd4\u4f8b\u70ba 90\uff05\uff0c\u800c\u758f\u65bc\u57f9\u990a\u6587\u5316\u7684\u4f01\u696d\u6210\u529f\u6bd4\u4f8b\u50c5\u670917\uff05\u3002\u5982\u540c\u524d\u8ff0\u6240\u63d0\u53ca\u4f86\u81ea\u300c\u4eba\u300d\u8207\u300c\u8cc7\u8a0a\u300d\u7684\u8f49\u578b\u6311\u6230\uff0c\u6578\u4f4d\u8f49\u578b\u4ee3\u8868\u5de5\u4f5c\u6d41\u7a0b\u3001\u5de5\u5177\u61c9\u7528\u3001\u5718\u968a\u5354\u4f5c\u7684\u9769\u65b0\uff0c\u52e2\u5fc5\u5f97\u9762\u5c0d\u4e00\u6bb5\u91cd\u65b0\u9069\u61c9\u7684\u78e8\u5408\u671f\uff0c\u5982\u4f55\u8b93\u5718\u968a\u8a8d\u540c\u8f49\u578b\u7684\u76ee\u6a19\u8207\u50f9\u503c\u3001\u7528\u65b0\u7684\u89c0\u9ede\u770b\u5f85\u554f\u984c\u8207\u89e3\u6c7a\u8fa6\u6cd5\uff0c\u4ee5\u53ca\u719f\u6089\u4e26\u904b\u7528\u6578\u4f4d\u8207\u79d1\u6280\u5de5\u5177\u9054\u6210\u76ee\u6a19\uff0c\u90fd\u662f\u4f01\u696d\u5728\u6578\u4f4d\u8f49\u578b\u4e0a\u7684\u7b56\u7565\u90e8\u7f72\u4e4b\u4e00\u3002\u800c\u300c\u8cc7\u8a0a\u300d\u5247\u662f\u4f01\u696d\u5167\u90e8\u7684\u6578\u64da\u751f\u614b\u7cfb\uff0c\u5305\u62ec\u6578\u64da\u7372\u53d6\u3001\u6578\u64da\u67b6\u69cb\u3001\u6578\u64da\u6cbb\u7406\u3001\u6578\u64da\u61c9\u7528\u3002\u4f01\u696d\u5728 MarTech \u4e0a\u7684\u4f48\u5c40\u8207\u85cd\u5716\u53ea\u6703\u8d8a\u4f86\u8d8a\u5927\uff0c\u5c46\u6642\u5c31\u6703\u767c\u73fe\u300c\u6578\u64da\u300d\u662f\u4e32\u9023\u9019\u4e9b\u62fc\u5716\u7684\u95dc\u9375\uff0c\u8f49\u578b\u81f3\u4e00\u5b9a\u7a0b\u5ea6\u6642\uff0c\u751a\u81f3\u6703\u9700\u8981\u8cc7\u6599\u79d1\u5b78\u5bb6\u7684\u53c3\u8207\uff0c\u624d\u80fd\u8b93\u9019\u4e9b\u6578\u64da\u767c\u63ee\u6700\u5927\u50f9\u503c\uff0c\u5be6\u73fe\u6578\u64da\u6398\u91d1\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-33615 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min-1000x765.png\" alt=\"MarTech \u6578\u4f4d\u8f49\u578b\" width=\"1000\" height=\"765\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min-1000x765.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min-392x300.png 392w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min-768x587.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min-1536x1175.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E4%BC%81%E6%A5%AD%E6%96%87%E5%8C%96%E8%88%87%E6%95%B8%E4%BD%8D%E8%BD%89%E5%9E%8B-min.png 1794w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9F%B7%E8%A1%8C_%E2%80%93_%E4%B8%8D%E5%8F%AA%E6%8E%A8%E9%80%B2%E5%B0%88%E6%A1%88%E9%82%84%E8%A6%81%E8%90%BD%E5%9C%B0%E6%87%89%E7%94%A8\"><\/span><span style=\"font-weight: 400;\">\u57f7\u884c &#8211; \u4e0d\u53ea\u63a8\u9032\u5c08\u6848\u9084\u8981\u843d\u5730\u61c9\u7528<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7576\u4f01\u696d\u5efa\u7acb\u8d77\u6b63\u78ba\u5fc3\u614b\u3001\u627e\u5c0d\u547d\u984c\u8207\u5b9a\u4f4d\u3001\u64ec\u5b9a\u597d\u7684\u7b56\u7565\u4e4b\u5f8c\uff0c\u5269\u4e0b\u5c31\u662f\u57f7\u884c\u529b\u4e86\u3002\u5728\u8a31\u591a MarTech \u8f49\u578b\u7684\u5931\u6557\u4f8b\u5b50\u4e2d\uff0c\u6211\u5011\u767c\u73fe\u5230\u5f88\u591a\u5c08\u6848\u90fd\u5448\u73fe\u864e\u982d\u86c7\u5c3e\uff0c\u70ba\u4ec0\u9ebc\u5462\uff1f\u56e0\u70ba\u524d\u9762\u4e09\u4ef6\u4e8b (\u5fc3\u614b\u3001\u547d\u984c\u5b9a\u4f4d\u3001\u7b56\u7565) \u4e26\u6c92\u88ab\u78ba\u7acb\u4e0b\u4f86\uff0c\u800c\u5927\u5927\u5f71\u97ff\u4e86\u5c08\u6848\u5718\u968a\u7684\u57f7\u884c\u529b\uff0c\u5c24\u5176\u8a31\u591a\u4f01\u696d\u5c0d\u65bc MarTech \u9818\u57df\u90fd\u9084\u8655\u65bc\u964c\u751f\u968e\u6bb5\uff0c\u5bb9\u6613\u4e00\u9047\u5230\u554f\u984c\u5c31\u653e\u68c4\uff0c\u6216\u4e0d\u4e86\u4e86\u4e4b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u884c\u92b7\u79d1\u6280\u5de5\u5177\u7684\u5c0e\u5165\u8207\u4f01\u696d\u8f49\u578b\uff0c\u7c21\u55ae\u4f86\u8aaa\u5206\u6210\u4e09\u500b\u968e\u6bb5\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u524d\u671f\uff1a\u6c7a\u5b9a\u5de5\u5177<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u671f\uff1a\u5c0e\u5165\u904e\u7a0b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f8c\u671f\uff1a\u843d\u5730\u61c9\u7528<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u524d\u671f\u6c7a\u5b9a MarTech \u5de5\u5177\u6642\uff0c\u5c08\u6848\u5718\u968a\u6703\u8abf\u7814\u5e02\u5834\u8da8\u52e2\u53ca\u7af6\u722d\u5c0d\u624b\u7684\u505a\u6cd5\uff0c\u901a\u5e38\u4e5f\u662f\u5728\u9019\u500b\u968e\u6bb5\u6703\u958b\u59cb\u898f\u5283\u672a\u4f86\u7684\u85cd\u5716\uff0c\u5982\u540c\u524d\u8ff0 MarTech Landscape \u4e2d\u7f85\u5217\u5404\u7a2e\u5927\u5927\u5c0f\u5c0f\u7684\u5de5\u5177\uff0cMarTech \u8f49\u578b\u4e5f\u4e26\u975e\u5c0e\u5165\u4e00\u9805\u89e3\u6c7a\u65b9\u6848\u4fbf\u80fd\u4e00\u52de\u6c38\u9038\uff0c\u300c\u5f9e\u54ea\u88e1\u958b\u59cb\u3001\u7d42\u9ede\u5728\u54ea\u88e1\u300d\u4ee5\u53ca\u300c\u662f\u5426\u5207\u5408\u76ee\u524d\u4f01\u696d\u7684\u76ee\u6a19\u300d\u7b49\u8b70\u984c\u4fbf\u6210\u70ba\u6b64\u968e\u6bb5\u7684\u6838\u5fc3\u539f\u5247\uff0c\u81f3\u65bc\u5982\u4f55\u9078\u64c7\uff0c\u4e0b\u500b\u7ae0\u7bc0\u6703\u6709\u66f4\u4ed4\u7d30\u7684\u8aaa\u660e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u8457\uff0c\u5c08\u6848\u6703\u9032\u5230\u5c0e\u5165\u968e\u6bb5\uff0c\u8a31\u591a\u5c08\u6848\u6210\u529f\u6216\u5931\u6557\u7684\u7d50\u679c\uff0c\u90fd\u6703\u767c\u751f\u5728\u5c0e\u5165\u968e\u6bb5\u3002\u5728\u6b64\u968e\u6bb5\u5e38\u898b\u7684\u6703\u6709\u4e09\u65b9\u5718\u968a\uff1a\u4f01\u696d (\u5ba2\u6236)\u3001\u8edf\u9ad4\u670d\u52d9\u5546\u3001\u5c0e\u5165\u5546\u3002\u5982\u679c\u4f01\u696d\u6700\u7d42\u9078\u64c7\u7684 MarTech \u5de5\u5177\u662f\u570b\u5916\u8edf\u9ad4\u670d\u52d9\u5546\u7684\u5927\u578b\u7cfb\u7d71\u7522\u54c1\uff0c\u90a3\u5c31\u6703\u9700\u8981\u5c0e\u5165\u5546\u7684\u5354\u52a9\uff0c\u901a\u5e38\u9019\u4e9b\u5c0e\u5165\u5546\u6703\u662f\u7cfb\u7d71\u539f\u5ee0\u7684\u5b98\u65b9\u8a8d\u8b49\u5925\u4f34\uff0c\u5c0e\u5165\u5546\u6703\u6191\u85c9\u5176\u5c0d\u7cfb\u7d71\u7684\u9ad8\u5ea6\u5c08\u696d\u4ee5\u53ca\u900f\u904e\u9700\u6c42\u8a2a\u8ac7\u6642\u5c0d\u4f01\u696d\u4f7f\u7528\u60c5\u5883\u7684\u7406\u89e3\uff0c\u4f86\u5b89\u6392\u6574\u500b\u5c0e\u5165\u7684\u8a08\u756b\u8207\u6642\u7a0b\u3002\u7576\u7136\u5982\u679c\u662f\u53f0\u7063\u672c\u5730\u7684 MarTech \u516c\u53f8\uff0c\u90a3\u901a\u5e38\u5c31\u6703\u5305\u542b\u5c0e\u5165\u670d\u52d9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0e\u5165\u5b8c\u6210\u5f8c\uff0c\u5c31\u662f\u4f01\u696d\u771f\u6b63\u843d\u5730\u61c9\u7528\u7684\u968e\u6bb5\u3002\u8a31\u591a\u4eba\u4ee5\u70ba\u5c0e\u5165\u5b8c\u6210\u5f8c\u5c31\u4ee3\u8868\u5c08\u6848\u6210\u529f\u4e86\uff0c\u5176\u5be6\u4e0d\u76e1\u7136\uff0c\u6709\u4e9b\u5c08\u6848\u5728\u9019\u500b\u968e\u6bb5\u5ba3\u544a\u5931\u6557\uff0c\u539f\u56e0\u662f MarTech \u5de5\u5177\u7684 user (\u901a\u5e38\u662f\u884c\u92b7\u5718\u968a\uff0c\u6709\u6642\u662f\u9ad8\u968e\u4e3b\u7ba1\u53ca\u8001\u95c6) \u4ecd\u7136\u4e0d\u6703\u4f7f\u7528\uff0c\u6216\u662f\u89ba\u5f97\u4f7f\u7528\u8d77\u4f86\u4e26\u6c92\u6709\u6e1b\u8f15\u8ca0\u64d4\uff0c\u751a\u81f3\u770b\u4e0d\u51fa\u610f\u7fa9\u8207\u50f9\u503c\u5728\u54ea\u3002\u6709\u5169\u500b\u95dc\u9375\u53ef\u4ee5\u76e1\u91cf\u907f\u514d\u9019\u500b\u60c5\u6cc1\u767c\u751f\uff1a\u9996\u5148\uff0c\u5728\u521d\u671f\u5e02\u5834\u8abf\u7814\u53ca\u9700\u6c42\u8a2a\u8ac7\u6642\uff0cuser 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