{"id":33676,"date":"2022-01-19T10:08:57","date_gmt":"2022-01-19T02:08:57","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=33676"},"modified":"2022-09-21T15:34:18","modified_gmt":"2022-09-21T07:34:18","slug":"2022-seo-trend","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/","title":{"rendered":"2022 \u6700\u65b0 8 \u500b\u91cd\u8981\u7684 SEO \u8da8\u52e2\uff0c\u638c\u63e1\u6578\u4f4d\u8f49\u578b\u6210\u9577\u5951\u6a5f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6b77\u7d932021\u5e74Covid-19\u6301\u7e8c\u8086\u8650\u7684\u4e00\u5e74\uff0c\u8a31\u591a\u4f01\u696d\u6216\u54c1\u724c\u4e5f\u898b\u8b58\u5230\u6d41\u91cf\u7684\u91cd\u8981\u6027\uff0c\u7a4d\u6975\u4f48\u5c40\u6578\u4f4d\u8f49\u578b\uff0c\u7576\u4e2dSEO\u662f\u4f01\u696d\u6216\u54c1\u724c\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u584a\u30022021\u5e74Google\u958b\u767c\u8005\u5927\u6703\u4e0a\uff0c\u5ba3\u5e03\u8b93AI\u70ba\u641c\u5c0b\u66f4\u52a0\u8ce6\u80fd\uff0c\u63d0\u51faMUM\u5b78\u7fd2\u6a21\u578b(Multitask unified Model)\uff0c\u8a72\u6a21\u578b\u6703\u91dd\u5c0d\u5b57\u53e5\u4e2d\u95dc\u9375\u5167\u5bb9\u9032\u884c\u6bd4\u5c0d\uff0c\u800c\u4e0d\u662f\u55ae\u7d14\u7684\u5168\u9762\u6bd4\u5c0d\uff0c\u5982\u6b64\u80fd\u66f4\u52a0\u7406\u89e3\u641c\u5c0b\u610f\u5716\uff0c\u64da\u8aaa\u6703\u6bd4BERT\u6a21\u578b\u66f4\u52a0\u7cbe\u6e96\u597d\u5e7e\u500d\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u9084\u6709\u5c0d\u65bc\u7db2\u9801\u9ad4\u9a57\u7684\u91cd\u8996\uff0c\u6301\u7e8c\u4ecb\u7d39core web vital\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u5728\u5167\u5bb9\u54c1\u8cea\u4e0a\uff0c\u8981\u6c42\u5167\u5bb9\u5fc5\u9808\u8981\u7b26\u5408E-A-T\u539f\u5247\uff0c\u56e0\u6b64\u5efa\u8b70\u9644\u4e0a\u5c08\u696d\u8b49\u7167\u6216\u734e\u9805\u7b49\u76f8\u95dc\u8a0a\u606f\uff0c\u540c\u6642\u4e5f\u63d0\u51fa\u65b0\u7684\u6a19\u984c\u4fee\u6539\u6a5f\u5236\uff0c\u907f\u514d\u6709\u4eba\u5728\u6a19\u984c\u4e0a\u4efb\u610f\u585e\u95dc\u9375\u5b57\uff0c\u8b93\u6a19\u984c\u66f4\u52a0\u8cbc\u8fd1\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96a8\u84572022\u5e74\u5230\u4f86\uff0cSEO\u6709\u54ea\u4e9b\u8da8\u52e2\u662f\u9700\u8981\u6ce8\u610f\u7684\uff0c\u4ee5\u4e0b\u5c31\u7531awoo\u4f86\u8ddf\u5927\u5bb6\u5206\u4eabSEO\u8da8\u52e2\uff0c\u8b93\u4f01\u696d\u6216\u54c1\u724c\u80fd\u5920\u5728\u6578\u4f4d\u8f49\u578b\u7684\u6d6a\u6f6e\u4e0a\uff0c\u638c\u63e1\u6210\u9577\u5951\u6a5f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2021-google-i-o-developer-conference\/\"><span style=\"font-weight: 400;\">2021 Google I\/O\u958b\u767c\u8005\u5927\u6703\uff0d\u641c\u5c0b\u884c\u92b7\u91cd\u9ede\u4e00\u6b21\u770b<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/page-title-update\/\"><span style=\"font-weight: 400;\">\u6a19\u984c\u8ddf\u4f60\u8a2d\u5b9a\u7684\u4e0d\u540c\u55ce\uff1fGoogle\u7db2\u9801\u6a19\u984c\u6a5f\u5236\u66f4\u65b0\u8a72\u5982\u4f55\u61c9\u5c0d<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/#4SERP%E5%9C%A8%E8%A6%96%E8%A6%BA%E4%B8%8A%E5%91%88%E7%8F%BE%E6%9B%B4%E5%A4%9A%E6%A8%A3%E6%80%A7visual_serp\" >4.SERP\u5728\u8996\u89ba\u4e0a\u5448\u73fe\u66f4\u591a\u6a23\u6027(visual serp)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/#5%E7%9F%AD%E5%BD%B1%E9%9F%B3%E5%B0%87%E6%88%90%E7%82%BA%E6%B5%AA%E6%BD%AE\" >5.\u77ed\u5f71\u97f3\u5c07\u6210\u70ba\u6d6a\u6f6e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/#6MUM%E5%AD%B8%E7%BF%92%E6%A8%A1%E5%9E%8B%E5%B0%87%E6%9C%83%E5%B8%B6%E4%BE%86%E6%9B%B4%E5%A4%9A%E5%BD%B1%E9%9F%BF\" >6.MUM\u5b78\u7fd2\u6a21\u578b\u5c07\u6703\u5e36\u4f86\u66f4\u591a\u5f71\u97ff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/#7%E7%B6%B2%E9%A0%81%E9%80%9F%E5%BA%A6%E9%AB%94%E9%A9%97Page_Exprience%E6%8C%81%E7%BA%8C%E9%87%8D%E8%A6%81\" >7.\u7db2\u9801\u901f\u5ea6\u9ad4\u9a57(Page Exprience)\u6301\u7e8c\u91cd\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-seo-trend\/#8%E8%AE%93AI%E7%82%BA%E4%BC%81%E6%A5%AD%E6%88%96%E5%93%81%E7%89%8C%E9%80%B2%E8%A1%8CSEO\" >8.\u8b93AI\u70ba\u4f01\u696d\u6216\u54c1\u724c\u9032\u884cSEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1%E6%9B%B4%E5%AE%8C%E6%95%B4E-A-T%E8%B3%87%E8%A8%8A%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">1.\u66f4\u5b8c\u6574E-A-T\u8cc7\u8a0a\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u81ea\u5f9eGoogle \u9032\u884cMedic Update\u4e4b\u5f8c\uff0c\u8d8a\u4f86\u8d8a\u5f37\u8abfE-A-T\u7684\u91cd\u8981\u6027\u3002\u6240\u8b02\u7684E-A-T\uff0c\u4ee3\u8868\u5c08\u696d\u6027(Expertise)\u3001\u6b0a\u5a01\u6027(Authority)\u3001\u53ef\u4fe1\u5ea6(Trust)\uff0c\u5c24\u5176\u662f\u4f60\u7684\u7db2\u7ad9\u5982\u679c\u662fYMYL(Your Money Your Life)\u76f8\u95dc\uff0c\u4f8b\u5982\u91d1\u878d\u4fdd\u96aa\u3001\u91ab\u7642\u3001\u4fdd\u5065\u7b49\u7b49\u7db2\u7ad9\uff0c\u66f4\u9700\u8981\u6ce8\u91cd\u4f60\u7684\u5167\u5bb9\u662f\u7b26\u5408E-A-T\uff0c\u9019\u662f\u56e0\u70baGoogle\u70ba\u4e86\u78ba\u8a8d\u641c\u5c0b\u8005\u6240\u7372\u5f97\u7684\u8cc7\u8a0a\u662f\u53ef\u4ee5\u88ab\u4fe1\u8cf4\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6642\u81f3\u4eca\u65e5\uff0cGoogle\u5c0d\u65bc E-A-T\u7684\u8981\u6c42\u4e5f\u8d8a\u4f86\u6108\u9ad8\uff0c\u6839\u64da<\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/zh-TW\/\/searchqualityevaluatorguidelines.pdf\"><span style=\"font-weight: 400;\">\u641c\u5c0b\u54c1\u8cea\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">(Search Quality Rating)\u63d0\u5230\uff1a<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact a person\u2019s happiness, health, financial stability, or safety.<\/span><\/i><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">-Search Quality Rating, Oct, 2021<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Google\u5c07\u7db2\u9801\u5206\u6210\u4e3b\u8981\u5167\u5bb9(Main Content)\u3001\u88dc\u5145\u6027\u5167\u5bb9(Supplementary Content)\u3001\u5ee3\u544a(Advertisements\/Monetization)\u4f86\u8a55\u4f30\u8a72\u7db2\u9801\u7684\u54c1\u8cea\uff0c\u6700\u91cd\u8981\u70ba\u4e3b\u8981\u5167\u5bb9\u90e8\u5206\u662f\u5426\u80fd\u5920\u6eff\u8db3\u641c\u5c0b\u8005\u7684\u76ee\u7684\uff0c\u9700\u6db5\u84cb\u641c\u5c0b\u8005\u554f\u984c\u89e3\u6c7a\u65b9\u6cd5\u3001\u5982\u4f55\u6eff\u8db3\u3001\u4ee5\u53ca\u8c50\u5bcc\u7684\u5efa\u8b70\uff0c\u5b83\u901a\u5e38\u6703\u6703\u662f\u4ee5\u90e8\u843d\u683c\u6216\u8005\u6587\u5b57\u65b9\u5f0f\u5448\u73fe\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528\u5716\u7247\u3001\u5f71\u7247\u7b49\u65b9\u5f0f\u88dc\u5145\u5448\u73fe\u3002\u800c\u904e\u53bb\u7684E-A-T\u53ef\u80fd\u50c5\u50c5\u7528\u7c21\u55ae\u7684\u6b0a\u5a01\u4eba\u7269\u7684\u982d\u50cf\u3001\u5b78\u7d93\u6b77\u5c31\u53ef\u4ee5\u4ee3\u66ff\uff0c\u4f46\u662f\u9019\u9084\u4e0d\u5920\uff0c\u5efa\u8b70\u4f01\u696d\u6216\u54c1\u724c\u63a5\u4e0b\u4f86\u61c9\u70ba\u4f5c\u8005\u6216\u80cc\u66f8\u5c0d\u8c61\u63d0\u4f9b\u7368\u7acb\u5b8c\u6574\u7684\u500b\u4eba\u9801\u9762\uff0c\u800c\u9019\u500b\u9801\u9762\u6703\u6db5\u84cb\u5b78\u7d93\u6b77\u3001\u4f5c\u54c1\u3001\u8b1b\u5ea7\u3001\u51fa\u7248\u3001\u5f97\u734e\u3001\u53c3\u8207\u76f8\u95dc\u7d44\u7e54\u6216\u64d4\u4efb\u5e79\u90e8\u7b49\u7b49\u8a0a\u606f\uff0c\u53ef\u63d0\u4f9b\u7d66Google\u7406\u89e3\uff1b\u5982\u679c\u7db2\u9801\u4e3b\u8981\u5167\u5bb9\u6d89\u53ca\u6548\u679c\uff0c\u4f8b\u5982\u7279\u5b9a\u91ab\u7f8e\u7642\u7a0b\u7684\u597d\u8655\uff0c\u5247\u5efa\u8b70\u52a0\u5165\u5c08\u696d\u7684\u79d1\u5b78\u7814\u7a76\u6587\u737b\u4f50\u8b49\u4e3b\u8981\u5167\u5bb9\uff0c\u4e26\u4e14\u9023\u7d50\u5230\u76f8\u95dc\u7684\u79d1\u5b78\u6587\u737b\u8cc7\u6599\u5eab\uff0c\u4f86\u8b93Google\u900f\u904e\u9023\u7d50\u53bb\u4e86\u89e3\u8a72\u5167\u5bb9\u7684\u6b63\u78ba\u7a0b\u5ea6\uff0c\u5c07\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u4f01\u696d\u6216\u54c1\u724c\u7684\u7af6\u722d\u529b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2%E5%BC%B7%E5%8C%96%E7%B6%B2%E7%AB%99%E9%95%B7%E9%9D%92%E5%85%A7%E5%AE%B9Evergreen_Content\"><\/span><span style=\"font-weight: 400;\">2.\u5f37\u5316\u7db2\u7ad9\u9577\u9752\u5167\u5bb9(Evergreen Content)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u662f\u51fa\u7248\u3001\u5a92\u9ad4\u6216\u5176\u4ed6\u4efb\u4f55\u4ee5\u5167\u5bb9\u70ba\u4e3b\u7684\u7db2\u7ad9\uff0c2022\u5e74\u6216\u8a31\u8a72\u601d\u8003\u5c07\u9577\u9752\u5167\u5bb9\u653e\u7f6e\u5728\u4f60\u7684\u5167\u5bb9SEO\u7b56\u7565\u3002\u9577\u9752\u5167\u5bb9\u662f\u6307\u4e0d\u6703\u904e\u6642\u3001\u6301\u7e8c\u6709\u4eba\u95dc\u6ce8\u7684\u5167\u5bb9\u6216\u7279\u5b9a\u4e3b\u984c\uff0c\u5b83\u6703\u96a8\u8005\u6642\u9593\u4e0d\u65b7\u5730\u5438\u5f15\u65b0\u8b80\u8005\u6216\u8005\u8b93\u904e\u53bb\u8b80\u8005\u56de\u4f86\u95b1\u8b80\uff0c\u4f8b\u5982SEO\u4ecb\u7d39\u3001H\u6a19\u7c64\u64cd\u4f5c\u7b56\u7565\u3001canonical\u4ecb\u7d39\u8207\u4f7f\u7528\u6642\u6a5f\u7b49\u7b49\uff0c\u9019\u7a2e\u5177\u6709\u77e5\u8b58\u6027\u7684\u5167\u5bb9\u53ef\u4f5c\u70ba\u9577\u9752\u5167\u5bb9\u3002\u800c\u96a8\u8005Google\u5c0d\u65bc\u5167\u5bb9\u7684\u54c1\u8cea\u8981\u6c42\u8d8a\u9ad8\uff0c\u76f8\u4fe1\u9019\u6a23\u7684\u5167\u5bb9\u7b56\u7565\u6703\u5728\u63a5\u4e0b\u4f86\u6703\u6709\u76f8\u95dc\u5e6b\u52a9\uff0c\u4f60\u53ef\u4ee5\u9078\u64c7\u50cf\u662f\u8a55\u8ad6\u6027\u3001\u96c6\u5408\u5f0f\u5167\u5bb9\u3001\u524d\u5e7e\u5927\u65b9\u6cd5\u7b49\u7b49\u65b9\u5f0f\uff0c\u5b83\u5c07\u6703\u70ba\u4f60\u5e36\u4f86\u53ef\u89c0\u7684\u81ea\u7136\u6d41\u91cf\u6216\u8005\u6536\u76ca\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33678 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen-504x300.png\" alt=\"\u9577\u9752\u5167\u5bb9\" width=\"504\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen-504x300.png 504w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen-1000x595.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen-768x457.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen-1536x914.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/2022_trend_evergreen.png 1802w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u25b2\u64b0\u5beb\u9577\u9752\u5167\u5bb9\uff0c\u53ef\u6301\u7e8c\u70ba\u7db2\u7ad9\u5e36\u4f86\u53ef\u89c0\u7684\u81ea\u7136\u6d41\u5229\uff0c\u5716\u7247\u4f86\u6e90\uff1a<\/span><\/i><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics\/\"><i><span style=\"font-weight: 400;\">awoo<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u8981\u914d\u7f6e\u9577\u9752\u5167\u5bb9\uff0c\u6211\u5011\u5efa\u8b70\u4f60\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5be9\u614e\u8a55\u4f30\u4f60\u7684\u4e3b\u984c\uff1a\u8a2d\u5b9a\u9069\u5408\u7684\u76ee\u6a19\u95dc\u9375\u5b57\uff0c\u8a72\u95dc\u9375\u5b57\u662f\u6301\u7e8c\u5730\u6709\u76f8\u7576\u7684\u6d41\u91cf\uff0c\u4e26\u4e14\u78ba\u5b9a\u4ed6\u4e0d\u6703\u96a8\u8005\u6642\u9593\u800c\u5f71\u97ff\u641c\u5c0b\u91cf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u4f9b\u8c50\u5bcc\u5b8c\u6574\u7684\u5167\u5bb9\uff1a\u76e1\u53ef\u80fd\u64f4\u5145\u4f60\u7684\u5167\u5bb9\uff0c\u4e26\u4e14\u5f9e\u4e0d\u540c\u9762\u5411\u53bb\u63cf\u8ff0\u4e3b\u984c\uff0c\u8b93\u5167\u5bb9\u5177\u6709\u7368\u7279\u6027\uff0c\u540c\u6642\u5982\u6709\u65b0\u7684\u8cc7\u8a0a\uff0c\u4e5f\u8acb\u53bb\u8ddf\u65b0\u5b83\uff0c\u4fdd\u6709\u5167\u5bb9\u54c1\u8cea\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96a8\u6642\u7dad\u8b77\u548c\u8ffd\u8e64\uff1a\u6301\u7e8c\u53bb\u4e86\u89e3\u9801\u9762\u7684\u6392\u540d\u72c0\u6cc1\uff0c\u91dd\u5c0d\u6838\u5fc3\u7684\u95dc\u9375\u5b57\u6392\u540d\u554f\u984c\u9032\u884c\u89e3\u6c7a\uff0c\u540c\u6642\u9069\u7576\u63d0\u4f9b\u5408\u9069\u7684\u5167\u9023\u548c\u5916\u9023\uff0c\u8b93\u9801\u9762\u53ef\u4ee5\u4fdd\u6709\u4e00\u5b9a\u7684\u7af6\u722d\u529b\u3002<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"3%E5%93%81%E7%89%8CSERP%E5%84%AA%E5%8C%96%EF%BC%9A\"><\/span><span style=\"font-weight: 400;\">3.\u54c1\u724cSERP\u512a\u5316\uff1a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u4f01\u696d\u4f86\u8aaa\uff0c\u5efa\u7acb\u81ea\u5df1\u54c1\u724c\u662f\u6700\u91cd\u8981\u7684\u4e8b\uff0c\u5b83\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u8207\u81ea\u5df1\u4f7f\u7528\u8005\u5efa\u7acb\u8d77\u9023\u7d50\uff0c\u4f7f\u7528\u8005\u53ef\u4ee5\u900f\u904e\u54c1\u724c\u540d\u8072\u4f86\u66f4\u8a8d\u8b58\u4f01\u696d\u7684\u670d\u52d9\u6216\u7522\u54c1\u3002\u800c\u4ec0\u9ebc\u662f\u54c1\u724cSERP\u5462\uff1f\u5b83\u662f\u4e00\u500b\u8207\u54c1\u724c\u76f8\u95dc\u6240\u6709\u8a0a\u606f\u7684\u641c\u5c0b\u7d50\u679c\u9801\u9762\uff0c\u901a\u5e38\u6703\u900f\u904eGoogle\u77e5\u8b58\u5716\u8b5c\u4f86\u5448\u73fe\uff0c\u5e38\u898b\u5167\u5bb9\u5305\u62ec\u516c\u53f8\u7684CEO\u3001\u5730\u5740\u3001\u96fb\u8a71\u3001\u670d\u52d9\u9805\u76ee\u3001\u8a55\u8ad6\u7b49\u7b49\u4f01\u696d\u76f8\u95dc\u5167\u5bb9\uff0c\u4f60\u53ea\u8981\u641c\u5c0b\u4f01\u696d\u54c1\u724c\u540d\uff0c\u4f8b\u5982\uff1a\u300eNetflix\u300f\uff0cSERP\u5c31\u6703\u51fa\u73feNetlfix\u7684\u77e5\u8b58\u5716\u8b5c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33680 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-600x282.png\" alt=\"brand serp\" width=\"600\" height=\"282\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-600x282.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-1000x471.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-768x361.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-1536x723.png 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/brand-serp-netflix-2048x964.png 2048w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u25b2\u54c1\u724cSERP\uff0c\u8f38\u5165\u54c1\u724c\u540d\uff0c\u53f3\u5074\u51fa\u73fe\u54c1\u724c\u76f8\u95dc\u7684\u5167\u5bb9\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><\/i><a href=\"https:\/\/www.google.com\/search?q=netflix&amp;ei=x5jaYYnAIY7N-Qbk7q-IAw&amp;ved=0ahUKEwjJv-utnKT1AhWOZt4KHWT3CzEQ4dUDCA4&amp;uact=5&amp;oq=netflix&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsAMyBwgAEEcQsANKBAhBGABKBAhGGABQAFgAYNkGaAFwAngAgAEAiAEAkgEAmAEAyAEKwAEB&amp;sclient=gws-wiz\"><i><span style=\"font-weight: 400;\">Google Search<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u9032\u884c\u54c1\u724cSERP\u512a\u5316\u53ef\u4ee5\u70ba\u4f01\u696d\u5e36\u4f86\u4e0d\u5c11\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u540c\u6642\u5c0d\u65bc\u4f01\u696d\u672c\u8eab\u4e5f\u6709\u5f88\u591a\u597d\u8655\u3002\u56e0\u70ba<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Google is your new homepage<\/span><\/i><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Jason Barnard, Kalicube<\/span><\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">\u6301\u7e8c\u5728Google SERP\u512a\u5316\u54c1\u724cSERP\uff0c\u6539\u5584\u54c1\u724c\u7684\u53ef\u898b\u5ea6\u662f\u76f8\u7576\u91cd\u8981\u7684\uff0c\u4e86\u89e3\u4efb\u4f55\u76f8\u95dc\u7684\u7279\u5fb5\u662f\u6709\u5fc5\u8981\u6027\u7684\uff0cawoo\u5efa\u8b70\u4f60\u53ef\u4ee5\u9032\u884c\u4ee5\u4e0b\u7684\u512a\u5316\u9805\u76ee\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u4f9b\u5e6b\u52a9Google\u77e5\u8b58\u5716\u8b5c\u4e86\u89e3\u54c1\u724c\u8a0a\u606f\uff1a\u5305\u62ec\u56de\u61c9\u5c0d\u65bc\u54c1\u724c\u7684\u6b63\u9762\u6216\u8ca0\u9762\u7684\u8a0a\u606f\u5167\u5bb9\u3002\u6216\u8005\u900f\u904e\u54c1\u724c\u6216\u6587\u7ae0\u7d50\u69cb\u5316\u7b49\u76f8\u95dc\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u8b93\u722c\u87f2\u66f4\u5bb9\u6613\u7406\u89e3\u54c1\u724c\u5167\u5bb9\uff0c\u8b93Google\u53ef\u4ee5\u63a5\u53d7\u66f4\u6b63\u78ba\u7684\u8cc7\u8a0a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u516c\u958b\u516c\u53f8\u5b8c\u6574\u8cc7\u8a0a\uff1a\u4f8b\u5982\u4eba\u6578\u591a\u5be1\u3001\u9818\u5c0e\u8005\u3001\u96b1\u79c1\u6b0a\u653f\u7b56\u3001\u7522\u54c1\u3001\u670d\u52d9\u7b49\u7b49\uff0c\u4f60\u53ef\u4ee5\u5584\u7528\u7db2\u7ad9\u7684\u95dc\u65bc\u6211\u5011\u6216\u670d\u52d9\u9805\u76ee\uff0c\u8c50\u5bcc\u6240\u6709\u8207\u516c\u53f8\u76f8\u95dc\u5167\u5bb9\uff0c\u8b93Google\u53ef\u4ee5\u66f4\u5bb9\u6613\u7406\u89e3\u54c1\u724c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5584\u7528\u793e\u7fa4\u54c1\u724c\u767c\u5e03\u54c1\u724c\u5167\u5bb9\uff1a\u5efa\u7acb\u54c1\u724c\u5c08\u5c6c\u7684YouTube\u983b\u9053\u4e26\u4e14\u767c\u5e03\u5f71\u7247\uff0c\u6216\u8005\u767c\u5e03Podcast\u5167\u5bb9\uff0c\u4f86\u63d0\u4f9b\u4f7f\u7528\u8005\u6709\u8208\u8da3\u7684\u5167\u5bb9\uff0c\u6eff\u8db3\u4f7f\u7528\u8005\u5c0d\u65bc\u54c1\u724c\u597d\u5947\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8207\u54c1\u724c\u7c89\u7d72\u4e92\u52d5\uff1a\u53ef\u4ee5\u900f\u904eGoogle\u6211\u7684\u5546\u5bb6\u4f86\u9032\u884c\u76f8\u95dc\u8a0a\u606f\u56de\u61c9\uff0c\u91dd\u5c0d\u4efb\u4f55\u8ca0\u9762\u6216\u6b63\u9762\u5167\u5bb9\u9032\u884c\u56de\u61c9\uff0c\u6216\u8005\u6210\u7acb\u81c9\u66f8\u7c89\u5c08\/Instagram\uff0c\u8207\u54c1\u724c\u7684\u4f7f\u7528\u8005\u9032\u884c\u4e92\u52d5\uff0c\u70ba\u54c1\u724c\u7559\u4e0b\u597d\u7684\u540d\u8072\u3002<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"4SERP%E5%9C%A8%E8%A6%96%E8%A6%BA%E4%B8%8A%E5%91%88%E7%8F%BE%E6%9B%B4%E5%A4%9A%E6%A8%A3%E6%80%A7visual_serp\"><\/span><span style=\"font-weight: 400;\">4.SERP\u5728\u8996\u89ba\u4e0a\u5448\u73fe\u66f4\u591a\u6a23\u6027(visual serp)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0\u5728\u4eca\u5e742021\u5e74Google\u958b\u767c\u8005\u5927\u6703\u4e0a\u5ba3\u5e03\uff0cSERP\u5728\u5f71\u7247\u6a19\u8a18\u4e0a\u5c07\u6703\u5448\u73fe\u66f4\u591a\u5143\u7684\u6a23\u8c8c\uff0c\u4f60\u53ef\u4ee5\u4e3b\u52d5\u900f\u904e\u4f60\u7684YouTube\u5f71\u7247\u8a2d\u5b9a\u6642\u9593\u6233\u8a18\uff0c\u4f86\u544a\u8a34\u4f60\u7684\u89c0\u773e\u548cGoogle\u5f71\u7247\u6bb5\u843d\u662f\u4ec0\u9ebc\uff0c\u9019\u6703\u6709\u52a9\u65bcGoogle\u627e\u5230\u5f71\u7247\u7684\u95dc\u9375\u6642\u523b(Video Key moments)\uff0c\u4f86\u8b93\u641c\u5c0b\u8005\u66f4\u5feb\u901f\u627e\u5230\u554f\u984c\u7684\u5f71\u7247\u6bb5\u843d\uff0c\u4e86\u89e3\u4ed6\u7684\u554f\u984c\u5167\u5bb9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33682 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-serp-433x300.png\" alt=\"visual serp\" width=\"433\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-serp-433x300.png 433w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/video-serp.png 512w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u25b2Google SERP\u63d0\u4f9b\u5f71\u7247\u95dc\u9375\u5167\u5bb9\u6642\u523b\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><\/i><a href=\"https:\/\/www.google.com\/search?q=seo+mythbusting+101&amp;oq=seo+mythbusting+101&amp;aqs=chrome..69i57.8120j0j7&amp;sourceid=chrome&amp;ie=UTF-8\"><i><span style=\"font-weight: 400;\">Google Search<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5728SERP\u4e0a\u7684\u7126\u9ede\u65b0\u805e\u5340\u584a\uff0c\u4e5f\u8abf\u6574\u70ba\u591a\u5340\u584a\u7684\u65b9\u5f0f\uff0c\u65b9\u4fbf\u66f4\u591a\u641c\u5c0b\u8005\u4e86\u89e3\u5404\u5bb6\u5a92\u9ad4\u7684\u65b0\u805e\u5831\u5c0e\uff0c\u9019\u4e5f\u610f\u5473\u8005SERP\u5728\u5448\u73fe\u4e0a\uff0c\u5c07\u6703\u9010\u6f38\u671d\u5411\u63d0\u5347\u8996\u89ba\u611f\u53d7\u7684\u65b9\u5411\uff0c\u5728\u6709\u9650\u7684\u7248\u9762\u4e0a\u63d0\u4f9b\u66f4\u591a\u8c50\u5bcc\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33684 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/news-top-story-393x300.png\" alt=\"top sot\" width=\"393\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/news-top-story-393x300.png 393w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/news-top-story-1000x763.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/news-top-story-768x586.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/news-top-story.png 1460w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u7126\u9ede\u65b0\u805e\u4ee5\u591a\u5340\u584a\u65b9\u5f0f\u5448\u73fe\u3002\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.google.com\/search?q=%E5%86%B7%E6%B0%A3%E5%9C%98&amp;ei=de7aYY_fLInBhwOzq6uQDg&amp;ved=0ahUKEwjP7e-I7qT1AhWJ4GEKHbPVCuIQ4dUDCA4&amp;uact=5&amp;oq=%E5%86%B7%E6%B0%A3%E5%9C%98&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyCwgAEIAEELEDEIMBMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEOgcIABBHELADOgUILhCABDoECAAQHjoGCAAQBRAeOggIABCABBCxAzoLCC4QgAQQxwEQrwE6BQgAEM0CSgQIQRgASgQIRhgAUOULWO4VYLgZaANwAngBgAGuAYgBqAmSAQMzLjeYAQCgAQHIAQHAAQE&amp;sclient=gws-wiz\"><span style=\"font-weight: 400;\">Google Search<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u5927\u90e8\u5206\u4f01\u696d\u6216\u54c1\u724c\u7db2\u7ad9\u4f86\u8aaa\uff0c\u70ba\u4e86\u7372\u53d6\u66f4\u591a\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u5efa\u8b70\u53ef\u4ee5\u958b\u59cb\u5f37\u5316\u5728YouTube\u5f71\u7247\u4e0a\u7684\u4f48\u5c40\uff0c\u56e0\u70baYouTube\u5f71\u7247\u5c0d\u65bc\u4f7f\u7528\u8005\u4f86\u8aaa\uff0c\u5df2\u7d93\u662f\u6bcf\u500b\u4eba\u65e5\u5e38\u751f\u6d3b\u7684\u4e00\u90e8\u5206\uff0c\u6839\u64da\u7d71\u8a08\uff0cYouTube\u5df2\u7d93\u662f\u53f0\u7063\u4eba\u6bcf\u5929\u6703\u82b1\u8cbb\u4e00\u5c0f\u6642\u4ee5\u4e0a\u7684\u5e73\u53f0\uff0c\u4f8b\u5982\u904b\u52d5\u76f4\u64ad\u3001YouTuber\u65c5\u904a\u3001\u958b\u7bb1\u5f71\u7247\u7b49\u7b49\u3002\u56e0\u6b64\u5c31\u5fc5\u9808\u9032\u4e00\u6b65\u70ba\u4f60\u7684YouTube\u5f71\u7247\u9032\u884c\u512a\u5316\uff0c\u4f8b\u5982\u9032\u884c\u6a19\u984c\/\u63cf\u8ff0\/\u6a19\u7c64\u512a\u5316\u3001\u5f71\u7247\u6642\u9593\u6233\u8a18\u8a2d\u5b9a\u3001\u5f71\u7247\u5167\u5916\u9023\u4f48\u5c40\u7b49\u7b49\uff0c\u8b93\u4f60\u7684\u5f71\u7247\u53ef\u4ee5\u66dd\u5149\u5728SERP\u7684\u91cd\u8981\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u5a92\u9ad4\u578b\u7db2\u7ad9\uff0c\u8981\u505a\u597d\u65b0\u805eSEO\uff0c\u53ef\u642d\u914dGoogle News\u5de5\u5177\u9032\u884c\u512a\u5316\uff0c\u9664\u4e86\u8981\u80fd\u63d0\u4f9b\u539f\u5275\u548c\u5373\u6642\u65b0\u805e\u5167\u5bb9\u984c\u6750\uff0c\u9084\u8981\u6709\u6e05\u695a\u7684\u4f5c\u8005\u3001\u65e5\u671f\u3001\u516c\u53f8\u540d\u7a31\u7b49\u516c\u958b\u900f\u660e\u8cc7\u8a0a\uff0c\u540c\u6642\u63d0\u4ea4\u7db2\u7ad9\u5230<\/span><a href=\"https:\/\/publishercenter.google.com\/\"><span style=\"font-weight: 400;\">Google Publish Center<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8b93Google\u66f4\u5feb\u4e86\u89e3\u4f60\u7684\u65b0\u805e\u5167\u5bb9\uff0c\u540c\u6642\u4e5f\u4eab\u6709\u5167\u5bb9\u81ea\u8a02\u5448\u73fe\u65b9\u5f0f\u7b49\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u65b0\u805e\u5167\u5bb9\u80fd\u5920\u66f4\u5ba2\u88fd\u5316\u5730\u5448\u73fe\u5728\u641c\u5c0b\u8005\u7684\u9762\u524d\u3002\u7121\u8ad6\u5982\u4f55\uff0c\u5145\u5be6\u597d\u4f60\u7684\u5f71\u7247\u6216\u65b0\u805e\u5167\u5bb9\uff0c\u5c07\u6709\u6a5f\u6703\u5728\u591a\u6a23\u5316\u7684SERP\u6a23\u8c8c\u4e0a\uff0c\u53ef\u4ee5\u722d\u53d6\u5230\u66f4\u597d\u7684\u7248\u4f4d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/video-seo\/\"><span style=\"font-weight: 400;\">Youtube\u5f71\u7247\u7576\u9053\uff01\u4e03\u5927\u5f71\u7247SEO\u512a\u5316\u65b9\u6cd5\uff0c\u8b93\u5f71\u7247\u6210\u70ba\u4f60\u7684\u6700\u4f73\u884c\u92b7\u5229\u5668<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/youtube-seo-tools\/\"><span style=\"font-weight: 400;\">8\u7a2eYoutube SEO tool: \u95dc\u9375\u5b57\u898f\u5283\u5de5\u5177\u8207\u983b\u9053\u7d93\u71df\u6280\u5de7<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5%E7%9F%AD%E5%BD%B1%E9%9F%B3%E5%B0%87%E6%88%90%E7%82%BA%E6%B5%AA%E6%BD%AE\"><\/span><span style=\"font-weight: 400;\">5.\u77ed\u5f71\u97f3\u5c07\u6210\u70ba\u6d6a\u6f6e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u5728SERP\u589e\u6dfb\u8a31\u591a\u65b0\u7684\u8996\u89ba\u5143\u7d20\uff0c\u6709\u5c08\u5bb6\u8a8d\u70ba\u5728\u5716\u7247\u3001\u5f71\u7247\u4e4b\u5f8c\uff0c\u77ed\u5f71\u97f3\u5c07\u6210\u70ba\u4e0b\u4e00\u6ce2SERP\u4e0a\u5373\u5c07\u986f\u793a\u7684\u91cd\u9ede\u3002\u56e0\u70ba\u7814\u7a76\u986f\u793a\uff0c20\u6b72\u4ee5\u4e0bZ\u4e16\u4ee3\u7684\u5e74\u8f15\u4eba\uff0c\u5c0d\u65bc\u5167\u5bb9\u7684\u6ce8\u610f\u529b\u50c5\u80fd\u6301\u7e8c5~6\u79d2\uff0cFacebook\u7684\u5831\u544a\u4e5f\u986f\u793a\uff0c6\u79d2\u7684\u5ee3\u544a\u6bd4\u5176\u4ed6\u7684\u5ee3\u544a\u7372\u5f97\u591a11%\u7684\u5ee3\u544a\u5370\u8c61\uff0c\u6295\u5831\u7387\u4e5f\u591a\u4e8612%\u3002\u6578\u64da\u986f\u793a68%\u7684\u4eba\u9858\u610f\u6536\u770b\u4e00\u5206\u9418\u4ee5\u4e0b\u7684\u5546\u696d\u5f71\u97f3\u3002\u56e0\u6b64\u81ea\u5f9eTikTok\u63a8\u51fa\u5f8c\uff0capp\u7684\u6708\u6d3b\u8e8d\u4eba\u6578\u4e5f\u7bc0\u7bc0\u4e0a\u5347\uff0c\u56e0\u6b642020\u5e74\u5f8cInstagram\u3001YouTube\u4e5f\u90fd\u76f8\u7e7c\u63a8\u51fa\u4e86\u985e\u4f3c\u7684\u529f\u80fd\u300eReels\u300f\u3001\u300eYouTube Short\u300f\uff0c\u9762\u5c0d\u9019\u6a23\u8da8\u52e2\u4e0b\uff0c\u4f01\u696d\u6216\u54c1\u724c\u4e5f\u958b\u59cb\u91cd\u65b0\u8abf\u6574\u81ea\u5df1\u7684\u5f71\u97f3\u5167\u5bb9\u7b56\u7565\u767c\u5c55\u51fa\u77ed\u5f71\u97f3\u884c\u92b7\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33686 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/YouTube-Shorts-452x300.png\" alt=\"YouTube Shorts\" width=\"452\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/YouTube-Shorts-452x300.png 452w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/YouTube-Shorts-1000x664.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/YouTube-Shorts-768x510.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/YouTube-Shorts.png 1446w\" sizes=\"(max-width: 452px) 100vw, 452px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u56e0\u61c9\u77ed\u5f71\u97f3\u6d6a\u6f6e\uff0cYouTube\u4e5f\u63a8\u51faShorts\u7684\u77ed\u5f71\u97f3\u529f\u80fd\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/tw.news.yahoo.com\/youtube-%E6%8E%A8%E5%87%BA%E5%9E%82%E7%9B%B4%E7%9F%AD%E7%89%87%E5%8A%9F%E8%83%BD-shorts-%E5%85%A8%E9%9D%A2%E5%8F%8D%E6%93%8A-tiktok-115151131.html\"><span style=\"font-weight: 400;\">Yahoo\u65b0\u805e<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u76f8\u4fe1\u77ed\u5f71\u97f3\u7684\u9700\u6c42\u6703\u9010\u6f38\u589e\u52a0\uff0c\u672a\u4f86Google\u4e5f\u53ef\u80fd\u70ba\u77ed\u5f71\u97f3\u63d0\u4f9b\u5982\u540c\u65b0\u805e\u3001\u5f71\u7247\u76f8\u5c0d\u61c9\u7684\u7248\u4f4d\uff0c\u5efa\u8b70\u4f01\u696d\u6216\u54c1\u724c\u672c\u8eab\u6301\u7e8c\u9032\u884c\u4ee5\u4e0b\u5169\u4ef6\u4e8b\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5145\u5206\u4f7f\u7528\u77ed\u5f71\u97f3\u529f\u80fd\uff0c\u8207\u65b0\u4e16\u4ee3\u4eba\u5c0d\u8a71\uff1aFacebook\u7b49\u5de5\u5177\u5df2\u7d93\u88ab\u8a31\u591a\u4eba\u8a8d\u70ba\u662f\u8001\u5e74\u4eba\u5728\u7528\u7684\u6e9d\u901a\u5de5\u5177\uff0cZ\u4e16\u4ee3\u7684\u4eba\u64c1\u62b1\u7684\u662f\u7c21\u77ed\u4e14\u6709\u6548\u7684\u5167\u5bb9\uff0c\u5982\u679c\u60f3\u8981\u6301\u7e8c\u5c07\u81ea\u5df1\u7684\u670d\u52d9\u6216\u7522\u54c1\u63a8\u5ee3\u5230\u4e0d\u540c\u4e16\u4ee3\uff0c\u5c31\u5fc5\u9808\u8981\u4f7f\u7528\u90a3\u500b\u4e16\u4ee3\u6240\u71b1\u611b\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u4f9b\u6700\u771f\u5be6\u4e00\u9762\uff0c\u4e86\u89e3\u54c1\u724c\u7684\u771f\u9762\u76ee\uff1a\u7531\u65bc\u77ed\u5f71\u97f3\u7684\u6642\u9593\u6709\u9650\uff0c\u5fc5\u9808\u5728\u6700\u77ed\u5167\u6709\u6548\u6e9d\u901a\u5167\u5bb9\uff0c\u9664\u4e86\u63d0\u4f9b\u4e3b\u984c\u5f0f\u5167\u5bb9\u5916\uff0c\u4e5f\u63d0\u4f9b\u54c1\u724c\u5e73\u5e38\u770b\u4e0d\u898b\u7684\u5167\u5bb9\uff0c\u62c9\u8fd1\u8207\u4f7f\u7528\u8005\u4e4b\u9593\u7684\u8ddd\u96e2\uff0c\u9019\u5c0dZ\u4e16\u4ee3\u7684\u5e74\u8f15\u4eba\u4f86\u8aaa\uff0c\u6703\u662f\u6700\u4f73\u7684\u6e9d\u901a\u65b9\u5f0f\u3002<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"6MUM%E5%AD%B8%E7%BF%92%E6%A8%A1%E5%9E%8B%E5%B0%87%E6%9C%83%E5%B8%B6%E4%BE%86%E6%9B%B4%E5%A4%9A%E5%BD%B1%E9%9F%BF\"><\/span><span style=\"font-weight: 400;\">6.MUM\u5b78\u7fd2\u6a21\u578b\u5c07\u6703\u5e36\u4f86\u66f4\u591a\u5f71\u97ff<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u57282021\u5e74\u958b\u767c\u8005\u5927\u6703\u63d0\u51fa\u4e86\u65b0\u7684\u6f14\u7b97\u6cd5\u6a21\u578bMUM(\uff2dultitask Unified Model)\uff0c\u5b83\u80fd\u5920\u8fd1\u4e00\u6b65\u53bb\u7406\u89e3\u4eba\u985e\u8a9e\u8a00\u5167\u5bb9\u518d\u4e0d\u540c\u60c5\u6cc1\u4e0b\u6240\u4ee3\u8868\u7684\u610f\u7fa9\uff0c\u4e26\u975e\u50c5\u50c5\u9032\u884c\u6587\u5b57\u4e0a\u7684\u7406\u89e3\u3002Payak\u63d0\u904e\uff0c\u641c\u5c0b\u8005\u904e\u53bb\u8981\u82b1\u8cbb\u5c07\u8fd18\u6b21\u641c\u5c0b\u624d\u80fd\u5920\u627e\u5230\u5b8c\u6574\u7684\u7b54\u6848\uff0cMUM\u6a21\u578b\u6703\u5617\u8a66\u5c07\u878d\u5408\u8a31\u591a\u641c\u5c0b\u5167\u5bb9\uff0c\u4e26\u4e14\u8f49\u63db\u6210\u55ae\u4e00\u6216\u8005\u4e3b\u984c\u5f0f\u7684\u641c\u5c0b\u7d93\u9a57\uff0c\u56e0\u6b64\u4ed6\u5011\u7d00\u9304\u4f4f\u904e\u53bb\u641c\u5c0b\u7684\u76f8\u95dc\u7d93\u9a57\uff0c\u4e26\u4e14\u6839\u64da\u8a72\u7d93\u9a57\u4f86\u5224\u65b7\u8a72\u63d0\u4f9b\u4ec0\u9ebc\u6a23\u7684\u5167\u5bb9\u7d66\u641c\u5c0b\u8005\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33688 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_01-537x300.jpg\" alt=\"\" width=\"537\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_01-537x300.jpg 537w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_01-768x429.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_01.jpg 1000w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2MUM\u6a21\u578b\u900f\u904e\u591a\u5de5\u4f86\u7406\u89e3\u8a9e\u8a00\u80cc\u5f8c\u7684\u610f\u7fa9\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/mashdigi.com\/google-talks-more-about-ideas-behind-mum-language-models\/\"><span style=\"font-weight: 400;\">Mashdigi<\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33690 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_02-537x300.jpg\" alt=\"\" width=\"537\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_02-537x300.jpg 537w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_02-768x429.jpg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/mum_02.jpg 1000w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u4e26\u4e14\u4f7f\u7528\u591a\u8def\u5206\u6790\u4f86\u627e\u5230\u554f\u984c\u7684\u7b54\u6848\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/mashdigi.com\/google-talks-more-about-ideas-behind-mum-language-models\/\"><span style=\"font-weight: 400;\">Mashdigi<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u4eca\u5929\u60f3\u8981\u53bb\u8dd1\u99ac\u62c9\u677e\u6bd4\u8cfd\uff0c\u4ed6\u53ef\u80fd\u5c31\u8981\u641c\u5c0b\u300e\u99ac\u62c9\u677e\u8a13\u7df4\u8a08\u756b\u300f\u3001\u300e\u99ac\u62c9\u677e\u9069\u5408\u7684\u978b\u5b50\u300f\u3001\u300e\u5982\u4f55\u8dd1\u99ac\u62c9\u677e\u300f\u7b49\u76f8\u95dc\u554f\u984c\uff0c\u5fc5\u9808\u8981\u91dd\u5c0d\u6bcf\u4e00\u500b\u641c\u5c0b\u9032\u884c\u7814\u7a76\uff0c\u5f97\u5230\u76f8\u5c0d\u6bd4\u8f03\u7834\u788e\u7684\u5167\u5bb9\u3002MUM\u6a21\u578b\u5247\u662f\u6703\u5354\u52a9\u5c07\u9019\u6a23\u554f\u984c\u6574\u5408\u4e00\u8d77\uff0c\u5f97\u5230\u300e\u6211\u5982\u4f55\u6e96\u5099\u99ac\u62c9\u677e\u300f\u9019\u6a23\u5b8c\u6574\u6027\u7684\u641c\u5c0b\u7d50\u679c\uff0c\u5c31\u597d\u50cf\u8ddf\u5c08\u696d\u7684\u99ac\u62c9\u677e\u6559\u7df4\u8aee\u8a62\uff0c\u4ed6\u6703\u7d66\u4f60\u4e00\u9023\u4e32\u7684\u5b8c\u6574\u7684\u99ac\u62c9\u677e\u6e96\u5099\u65b9\u6cd5\uff0c\u5927\u5927\u6e1b\u5c11\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u6b21\u6578\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MUM\u6a21\u578b\u64c1\u6709\u4e09\u5927\u7279\u5fb5\uff0c\u5206\u5225\u662f\u300e\u908f\u8f2f\u5f0f\u4e86\u89e3\u4e8b\u60c5\u300f\u3001\u300e\u4e3b\u984c\u5f0f\u805a\u5408\u300f\u3001\u300e\u7372\u5f97\u66f4\u8996\u89ba\u5c64\u9762\u7684\u641c\u5c0b\u7d50\u679c\u300f\uff0c\u9019\u6703\u8b93\u641c\u5c0b\u8005\u66f4\u4fbf\u5229\u5730\u5728SERP\u4e0a\u5f97\u5230\u60f3\u8981\u7684\u5167\u5bb9\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u6216\u54c1\u724c\u5728SEO\u7b56\u7565\u4e0a\u5c31\u5fc5\u9808\u8981\u5927\u5927\u5730\u8abf\u6574\uff0c\u76f8\u8f03\u65bc\u904e\u53bb\u4f7f\u7528\u7684\u4ee5\u95dc\u9375\u5b57\u6392\u540d\u70ba\u57fa\u790e\u7684\u5167\u5bb9\u7b56\u7565\uff0c\u5c31\u5fc5\u9808\u8981\u8abf\u6574\u70ba\u4e3b\u984c\u5f0f\u5167\u5bb9\u7b56\u7565\uff0c\u4e5f\u5c31\u662f\u8aaa\u6240\u64b0\u5beb\u7684\u5167\u5bb9\u5fc5\u9808\u8981\u66f4\u52a0\u5168\u9762\uff0c\u6700\u4f73\u7684\u505a\u6cd5\u662f\u8b93\u641c\u5c0b\u8005\u53ef\u4ee5\u4e00\u7ad9\u6eff\u8db3\u6240\u6709\u7684\u641c\u5c0b\u554f\u984c\u3002\u6211\u5011\u5efa\u8b70\u5167\u5bb9\u5728\u64b0\u5beb\u6642\uff0c\u9700\u8981\u66f4\u5275\u610f\u5730\u7684\u601d\u8003\u641c\u5c0b\u8005\u5982\u4f55\u641c\u5c0b\uff0c\u540c\u6642\u63d0\u4f9b\u6e05\u695a\u4e14\u5bb9\u6613\u7406\u89e3\u5167\u5bb9\uff0c\u6700\u5f8c\u5c31\u662f\u4e0d\u65b7\u5730\u91dd\u5c0d\u4f60\u7684\u53d7\u773e\u63d0\u4f9b\u5ba2\u88fd\u5316\u7684\u512a\u8cea\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/how-google-algorithm-affects-traffic\/\"><span style=\"font-weight: 400;\">\u3010Google \u6f14\u7b97\u6cd5\u30116\u30017\u6708\u6838\u5fc3\u6f14\u7b97\u6cd5\u66f4\u65b0\u9020\u6210\u4e86\u54ea\u4e9b\u5f71\u97ff\uff1f<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7%E7%B6%B2%E9%A0%81%E9%80%9F%E5%BA%A6%E9%AB%94%E9%A9%97Page_Exprience%E6%8C%81%E7%BA%8C%E9%87%8D%E8%A6%81\"><\/span><span style=\"font-weight: 400;\">7.\u7db2\u9801\u901f\u5ea6\u9ad4\u9a57(Page Exprience)\u6301\u7e8c\u91cd\u8981<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u5b98\u65b9\u6301\u7e8c\u91dd\u5c0d\u7db2\u9801\u9ad4\u9a57\u6301\u7e8c\u63d0\u4f9b\u66f4\u65b0\uff0c\u773e\u6240\u7686\u77e5\uff0cGoogle\u57282020\u5e74\u63a8\u51fa\u4e86core web vitals\uff0c\u4e26\u4e14\u660e\u78ba\u6307\u51faLCP\u3001FID\u3001CLS\u4e09\u500b\u6838\u5fc3\u7db2\u9801\u6307\u6a19\uff0c\u9019\u4e09\u500b\u6307\u6a19\u4ee3\u8868\u7684\u610f\u601d\u5982\u4e0b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LCP(\u6700\u5927\u5167\u5bb9\u7e6a\u88fd)\uff1a\u8a08\u7b97\u7db2\u9801\u53ef\u8996\u5340\u57df(viewport)\u4e2d\u6700\u5927\u7684\u5167\u5bb9\u5143\u4ef6\u8f09\u5165\u6642\u6240\u9700\u8981\u7684\u6642\u9593\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FID(\u9996\u6b21\u8f38\u5165\u5ef6\u9072\u6642\u9593)\uff1a\u8a08\u7b97\u4f7f\u7528\u8005\u7b2c\u4e00\u6b21\u8207\u7db2\u9801\u4e92\u52d5\u6642\u7684\u5ef6\u9072\u6642\u9593\uff0c\u4f86\u7406\u89e3\u7db2\u7ad9\u662f\u5426\u53ef\u4ee5\u99ac\u4e0a\u53ef\u4f7f\u7528\u8005\u4e92\u52d5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CLS(\u7d2f\u8a08\u7248\u9762\u914d\u7f6e\u8f49\u79fb)\uff1a\u8a08\u7b97\u4e86\u7db2\u9801\u5143\u4ef6\u5728\u8f09\u5165\u6642\u7684\u975e\u9810\u671f\u79fb\u4f4d\uff0c\u4e5f\u5c31\u662f\u5143\u4ef6\u8df3\u4f86\u8df3\u53bb\u7684\u72c0\u6cc1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u4eca\u5e746\u6708\uff0cGoogle Search Conosle\u4e5f\u63a8\u4e86\u7db2\u9801\u9ad4\u9a57\u6210\u6548\u5831\u8868\uff0c\u6db5\u84cb\u4e86\u95dc\u65bc\u7db2\u9801\u9ad4\u9a57\u7684\u6307\u6a19\u3001\u4ee5\u53ca\u8207\u5176\u4ed6\u7db2\u9801\u9ad4\u9a57\u4fe1\u865f\u7684\u5143\u4ef6\uff0c\u4f8b\u5982 HTTPS \u5b89\u5168\u6027\u3001\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\uff0c\u548c\u6392\u9664\u63d2\u9801\u5f0f\u5ee3\u544a\u5e72\u64fe\u3002\u5b83\u63d0\u4f9b\u4e86\u826f\u597d\u7684\u7db2\u5740\u7684\u767e\u5206\u6bd4\uff0c\u4ee5\u53ca\u641c\u5c0b\u66dd\u5149\u7684\u8cc7\u8a0a\uff0c\u5982\u4f55\uff0c\u53ef\u4ee5\u8fd1\u4e00\u6b65\u8a55\u4f30\u7db2\u9801\u9ad4\u9a57\u6539\u5584\u7684\u7a0b\u5ea6\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33692 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_page-experience-402x300.png\" alt=\"\" width=\"402\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_page-experience-402x300.png 402w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_page-experience-1000x747.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_page-experience-768x574.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_page-experience.png 1408w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2GSC\u65bc2021\u5e74\u4e2d\u63a8\u51fa\u4e86\u7db2\u9801\u9ad4\u9a57\u529f\u80fd\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/04\/more-details-page-experience?hl=zh_tw\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u8457\u572811\u6708\u6642\uff0cGoogle\u53c8\u516c\u4f48\u4e86\u5c07\u7db2\u9801\u9ad4\u9a57\u7d0d\u5165\u96fb\u8166\u7248\u7db2\u9801\u6392\u540d\u7684\u5177\u9ad4\u6642\u7a0b\uff0c\u9810\u8a08\u5c07\u57282022\u5e743\u6708\u5e95\u524d\u5b8c\u6210\uff0c\u4e5f\u5c31\u662f\u7db2\u9801\u9ad4\u9a57\u7684\u6307\u6a19\uff0c\u5c07\u53ef\u4ee5\u540c\u6642\u7528\u4f86\u8a55\u4f30\u884c\u52d5\u7248\u7db2\u7ad9\u548c\u96fb\u8166\u7248\u7db2\u7ad9\u6392\u540d\u72c0\u6cc1\uff0c\u9019\u5c0d\u7d55\u5927\u591a\u6578\u540c\u6642\u64c1\u6709\u5169\u7a2e\u985e\u578b\u7684\u4f01\u696d\u6216\u54c1\u724c\u4f86\u8aaa\uff0c\u662f\u4e00\u500b\u91cd\u5927\u7684\u8a0a\u606f\u3002\u63db\u53e5\u8a71\u8aaa\uff0c2022\u5e74\uff0c\u4f60\u5fc5\u9808\u8981\u7406\u89e3\u7db2\u9801\u9ad4\u9a57\u7684\u4e09\u5927\u6307\u6a19\uff0c\u4e26\u4e14\u77e5\u9053\u81ea\u5df1\u7684\u7db2\u9801\u4e0a\u6709\u54ea\u4e9b\u7db2\u9801\u9ad4\u9a57\u7684\u554f\u984c\uff0c\u4e26\u4e14\u6539\u5584\u5b83\uff0c\u624d\u80fd\u5920\u78ba\u4fdd\u7db2\u9801\u5177\u6709\u76f8\u7576\u7684\u7af6\u722d\u529b\u3002Google\u5b98\u65b9\u4e5f\u5728Web.Vitals\u7db2\u7ad9\u4e0a\u63d0\u4f9b\u6539\u5584LCP\u3001FIP\u3001CLS\u554f\u984c\u7684\u65b9\u6cd5\uff0c\u5efa\u8b70\u53ef\u8207\u81ea\u5bb6\u7684IT\u8cc7\u8a0a\u90e8\u9580\u6216\u8005\u5efa\u7f6e\u5546\u9032\u884c\u7db2\u9801\u9ad4\u9a57\u6539\u5584\uff0c\u8b93\u4f60\u7684\u4f7f\u7528\u8005\u53ef\u4ee5\u64c1\u6709\u597d\u7684\u7db2\u7ad9\u9ad4\u9a57\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web vitals\u6240\u63d0\u4f9b\u7684\u7db2\u9801\u6539\u5584\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/web.dev\/optimize-lcp\/\"><span style=\"font-weight: 400;\">Optimize Largest Contentful Paint<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/web.dev\/optimize-fid\/\"><span style=\"font-weight: 400;\">Optimize First Input Delay<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/web.dev\/optimize-cls\/\"><span style=\"font-weight: 400;\">Optimize Cumulative Layout Shift<\/span><\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-33694 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_PC-page-exprience-600x242.png\" alt=\"\" width=\"600\" height=\"242\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_PC-page-exprience-600x242.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_PC-page-exprience-1000x403.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_PC-page-exprience-768x309.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/gsc_PC-page-exprience.png 1416w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2\u7db2\u9801\u9ad4\u9a57\u5c07\u540c\u6642\u70ba\u884c\u52d5\u7248\u8207\u96fb\u8166\u7248\u7db2\u9801\u7684\u91cd\u8981\u6307\u6a19\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/11\/bringing-page-experience-to-desktop?hl=zh_tw\"><span style=\"font-weight: 400;\">Google \u641c\u5c0b\u4e2d\u5fc3\u7db2\u8a8c<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/core-web-vitals-guide\/\"><span style=\"font-weight: 400;\">Google\u7db2\u7ad9\u6838\u5fc3\u6307\u6a19Core web vitals(LCP\u3001FID\u3001CLS)\u662f\u4ec0\u9ebc\uff1f5\u5927SEO UX\u91cd\u9ede\u512a\u5316\u9805\u76ee\u00a0<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8%E8%AE%93AI%E7%82%BA%E4%BC%81%E6%A5%AD%E6%88%96%E5%93%81%E7%89%8C%E9%80%B2%E8%A1%8CSEO\"><\/span><span style=\"font-weight: 400;\">8.\u8b93AI\u70ba\u4f01\u696d\u6216\u54c1\u724c\u9032\u884cSEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u662f\u4e0d\u662f\u66fe\u7d93\u60f3\u904e\u5982\u679c\u64c1\u6709\u6578\u4ee5\u767e\u842c\u8a08\u7684\u5546\u54c1\u8981\u5982\u4f55\u9032\u884cSEO\uff1f\u6216\u8005\u4eca\u5929\u6709\u4e0a\u5343\u7684\u7db2\u9801\u8981\u5982\u4f55\u9032\u884c\u512a\u5316\uff1f\u50b3\u7d71\u7684SEO\u5f88\u96e3\u9010\u9801\u53bb\u512a\u5316\u6bcf\u4e00\u500b\u7d30\u7bc0\uff0c\u52a0\u4e0a\u4f01\u696d\u6216\u54c1\u724c\u5167\u90e8\u5f9e\u4e8bSEO\u4eba\u54e1\u6578\u91cf\u4e0d\u6703\u592a\u591a\uff0c\u5f80\u5f80\u662f\u5f9e\u6709\u9650\u7684\u4eba\u529b\u6642\u9593\u9032\u884cSEO\uff0c\u96a8\u8005AI\u4eba\u5de5\u667a\u6167\u7684\u767c\u5c55\u6f38\u8da8\u6210\u719f\uff0c\u8d8a\u4f86\u6108\u591a\u7684SEO\u5de5\u5177\u5c0e\u5165AI\u4eba\u5de5\u667a\u6167\u4f86\u52a0\u901f\u7db2\u7ad9\u512a\u5316\uff0c\u4e5f\u76f8\u4fe1\u8d8a\u4f86\u6108\u591a\u4f01\u696d\u6216\u54c1\u724c\u6703\u5e0c\u671b\u900f\u904eAI\u4eba\u5de5\u667a\u6167\u4f86\u9032\u884cSEO\u7db2\u7ad9\u512a\u5316\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7121\u6cd5\u4efb\u610f\u8ffd\u8e64cookie\u7684\u6642\u4ee3\uff0c\u60f3\u8981\u505a\u597d\u9ad8\u5ea6\u500b\u4eba\u5316\u9ad4\u9a57\u5c31\u5fc5\u9808\u8981\u5584\u7528\u81ea\u5bb6\u7684\u7b2c\u4e00\u65b9\u8cc7\u6599\uff0c\u4f8b\u5982\u9867\u5ba2\u8cc7\u6599\u3001\u5546\u54c1\u8cc7\u8a0a\u7b49\u7b49\u3002<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/pdp\/\"><span style=\"font-weight: 400;\">awoo product data platform<\/span><\/a><span style=\"font-weight: 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decoding=\"async\" class=\"size-medium wp-image-33696 aligncenter\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-564x300.png\" alt=\"\" width=\"564\" height=\"300\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-564x300.png 564w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp-768x409.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-pdp.png 1000w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u25b2awoo PDP\u900f\u904e\u6578\u64da\u4f86\u89e3\u6790\u5546\u54c1\u7279\u5fb5\u8207\u9867\u5ba2\u610f\u5716\uff0c\u8cc7\u6599\u4f86\u6e90\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/pdp\/\"><span style=\"font-weight: 400;\">awoo\u5b98\u7db2<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">2022\u5e74\u662f\u75ab\u60c5\u8da8\u7de9\u7684\u4e00\u5e74\uff0c\u540c\u6642\u4e5f\u662f\u4f01\u696d\u6216\u54c1\u724c\u6578\u4f4d\u8f49\u578b\u91cd\u8981\u7684\u4e00\u5e74\uff0c\u76f8\u4fe1\u5c07\u6703\u6709\u5927\u91cf\u7684\u6d41\u91cf\u9700\u6c42\u8207\u6578\u4f4d\u8cc7\u6e90\u6295\u5165\u3002\u5982\u679c\u4f60\u5c0d\u65bc SEO\u3001\u6578\u4f4d\u8f49\u578b\u6216 AI \u4eba\u5de5\u667a\u6167\u6709\u4efb\u4f55\u8208\u8da3\u6216\u554f\u984c\uff0c\u6b61\u8fce<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><span style=\"font-weight: 400;\">\u8207\u6211\u5011\u806f\u7e6b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6211\u5011\u5c07\u6709\u5c08\u696d\u7684\u9867\u554f\u5718\u968a\u70ba\u4f60\u670d\u52d9\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p style=\"font-size: 16px; font-style: normal; font-weight: 400;\"><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-marketing-product-tag-seo\/\"><span style=\"font-weight: 400;\">\u5c0f\u6a19\u7c64\u6316\u6398\u5927\u5546\u6a5f\uff0c\u96fb\u5546\u8981\u9818\u5148\u8acb\u8457\u624b\uff1a\u5546\u54c1\u6a19\u7c64 SEO<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u5ef6\u4f38\u95b1\u8b80\uff1a<\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce_ai_marketing\/\">\u96fb\u5546\u884c\u92b7\u65b0\u6b66\u5668\u2500\u2500\u7528 AI 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