{"id":34095,"date":"2022-02-24T11:29:51","date_gmt":"2022-02-24T03:29:51","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=34095"},"modified":"2025-08-18T09:10:23","modified_gmt":"2025-08-18T01:10:23","slug":"ecommerce-retail-brand-strategy-2022","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/","title":{"rendered":"\u5168\u5bb6\u3001\u5168\u806f\u5982\u4f55\u638c\u63e1\u75ab\u5f8c\u65b0\u5e38\u614b\uff01\u96fb\u5546\u65b0\u96f6\u552e\u8abf\u6574\u6230\u7565\u6436\u4f54\u5546\u6a5f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96a8\u8457\u75ab\u60c5\u767c\u5c55\u7684\u8d77\u8d77\u4f0f\u4f0f\uff0c\u4ee5\u53ca\u9010\u6f38\u63a1\u53d6\u8207\u75c5\u6bd2\u5171\u5b58\u7684\u751f\u6d3b\u6a21\u5f0f\uff0c\u672a\u4f86\u5373\u5c07\u9762\u5c0d\u7684\u300c\u65b0\u5e38\u614b\u300d\uff08The New Normal\uff09\u5c07\u6703\u5e36\u7d66\u4eba\u5011\u54ea\u4e9b\u65b0\u7684\u6311\u6230\uff1f\u75ab\u60c5\u9020\u6210\u4eba\u5011\u5728\u751f\u6d3b\u578b\u614b\u4e0a\u7684\u8f49\u8b8a\u6709\u76f8\u7576\u986f\u8457\u4e14\u76f4\u63a5\u7684\u5f71\u97ff\uff0c\u5f8c\u75ab\u60c5\u6642\u4ee3\u5275\u9020\u51fa\u4e86\u65b0\u5e38\u614b\uff0c\u5c0d\u65bc\u7522\u696d\u548c\u751f\u6d3b\u767c\u751f\u4e86\u672c\u8cea\u4e0a\u7684\u8b8a\u5316\uff0c\u4ea6\u5373\u610f\u5473\u8457\u4f01\u696d\u6709\u5fc5\u8981\u91cd\u65b0\u5be9\u8996\u548c\u5617\u8a66\u65b0\u7684\u505a\u6cd5\u8207\u601d\u7dad\u3002\u65b0\u5e38\u614b\u5c07\u6210\u70ba\u672a\u4f86\u7684\u65b0\u65e5\u5e38\uff0c\u552f\u6709\u5118\u65e9\u9762\u5c0d\u65b0\u5e38\u614b\u5c0d\u96fb\u5546\u3001\u96f6\u552e\u8207\u901a\u8def\u6240\u5e36\u4f86\u7684\u5f71\u97ff\uff0c\u63a1\u53d6\u884c\u52d5\u9032\u884c\u6df1\u5ea6\u7684\u4e86\u89e3\u5206\u6790\u4e26\u8abf\u6574\u7d93\u71df\u7b56\u7565\uff0c\u624d\u80fd\u628a\u63e1\u6a5f\u6703\u8d85\u524d\u90e8\u7f72\u3001\u6436\u56de\u512a\u52e2\uff01<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#%E9%9B%BB%E5%95%86%E3%80%81%E6%96%B0%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E9%87%8D%E6%96%B0%E6%B4%97%E7%89%8C%EF%BC%8C%E5%BE%9E%E8%AE%8A%E5%8B%95%E4%B8%80%E7%AA%BA%E6%9C%AA%E4%BE%86%E6%96%B0%E7%99%BC%E5%B1%95\" >\u96fb\u5546\u3001\u65b0\u96f6\u552e\u901a\u8def\u91cd\u65b0\u6d17\u724c\uff0c\u5f9e\u8b8a\u52d5\u4e00\u7aba\u672a\u4f86\u65b0\u767c\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E5%A4%A7%E8%BA%8D%E9%80%B2%EF%BC%815%E5%A4%A7%E7%96%AB%E5%BE%8C%E6%96%B0%E5%B8%B8%E6%85%8B%EF%BC%8C%E8%B6%A8%E5%8B%A2%E9%87%8D%E9%BB%9E%E4%B8%80%E6%AC%A1%E6%8E%8C%E6%8F%A1\" >\u96f6\u552e\u901a\u8def\u5927\u8e8d\u9032\uff015\u5927\u75ab\u5f8c\u65b0\u5e38\u614b\uff0c\u8da8\u52e2\u91cd\u9ede\u4e00\u6b21\u638c\u63e1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#1_AI_%E7%A7%91%E6%8A%80%E6%89%93%E9%80%A0%E6%96%B0%E9%9B%B6%E5%94%AE%E9%AB%94%E9%A9%97\" >1. AI \u79d1\u6280\u6253\u9020\u65b0\u96f6\u552e\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#2_%E6%89%93%E9%96%8B%E5%85%A8%E9%80%9A%E8%B7%AF%E9%8A%B7%E5%94%AE%E6%A8%A1%E5%BC%8F\" >2. \u6253\u958b\u5168\u901a\u8def\u92b7\u552e\u6a21\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#3_%E3%80%8C%E9%80%9A%E8%B7%AF%E5%85%B1%E4%BA%AB%E3%80%8D%E7%9A%84%E7%AD%96%E7%95%A5%E7%B5%90%E7%9B%9F\" >3. \u300c\u901a\u8def\u5171\u4eab\u300d\u7684\u7b56\u7565\u7d50\u76df<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#4_%E5%85%83%E5%AE%87%E5%AE%99%E6%AD%A3%E5%A4%AF\" >4. \u5143\u5b87\u5b99\u6b63\u592f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#5_%E5%96%84%E7%94%A8%E7%A4%BE%E7%BE%A4%E7%87%9F%E9%80%A0%E5%A4%9A%E6%8E%A5%E8%A7%B8%E9%BB%9E\" >5. \u5584\u7528\u793e\u7fa4\u71df\u9020\u591a\u63a5\u89f8\u9ede<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/#%E9%81%8B%E7%94%A8_AI_%E7%82%BA%E9%9B%BB%E5%95%86_%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E6%89%BE%E5%88%B0%E6%96%B0%E5%87%BA%E8%B7%AF%EF%BC%81\" >\u904b\u7528 AI \u70ba\u96fb\u5546 &amp; \u96f6\u552e\u901a\u8def\u627e\u5230\u65b0\u51fa\u8def\uff01<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%BB%E5%95%86%E3%80%81%E6%96%B0%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E9%87%8D%E6%96%B0%E6%B4%97%E7%89%8C%EF%BC%8C%E5%BE%9E%E8%AE%8A%E5%8B%95%E4%B8%80%E7%AA%BA%E6%9C%AA%E4%BE%86%E6%96%B0%E7%99%BC%E5%B1%95\"><\/span><span style=\"font-weight: 400;\">\u96fb\u5546\u3001\u65b0\u96f6\u552e\u901a\u8def\u91cd\u65b0\u6d17\u724c\uff0c\u5f9e\u8b8a\u52d5\u4e00\u7aba\u672a\u4f86\u65b0\u767c\u5c55<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\u5169\u5e74\u53d7\u75ab\u60c5\u5f71\u97ff\uff0c\u5b85\u7d93\u6fdf\u5d1b\u8d77\u4e26\u63a8\u5347\u7db2\u8cfc\u9700\u6c42\uff0c\u6839\u64da\u53f0\u7063\u7db2\u8def\u8cc7\u8a0a\u4e2d\u5fc3\uff08TWNIC\uff09\u7684\u8cc7\u6599\u7d71\u8a08\uff0c2021\u5e7412\u6b72\u4ee5\u4e0a\u53f0\u7063\u6c11\u773e\u4e0a\u7db2\u7387\u905483%\uff1b\u800c\u6839\u64da\u672a\u4f86\u6d41\u901a\u7814\u7a76\u6240\u5831\u544a\u4e2d\u986f\u793a\uff0c2021\u5168\u5e74\u5168\u53f0\u96fb\u5546\u7522\u696d\u898f\u6a21\u9054\u65b0\u53f0\u5e632,900\u5104\u5143\uff0c\u5e74\u6210\u9577\u7387\u8fd120%\uff0c\u5275\u4e0b\u8fd1\u5e74\u4f86\u65b0\u9ad8\u3002\u5176\u4e2d\uff0c\u767e\u8ca8\u3001\u91cf\u8ca9\u3001\u8d85\u5e02\u3001\u8d85\u5546\u7b49\u5be6\u9ad4\u96f6\u552e\u696d\u958b\u59cb\u52a0\u901f\u4f48\u5c40\u96fb\u5546\u5e02\u5834\uff0c\u4fc3\u4f7f2021\u5e74\u5be6\u9ad4\u96f6\u552e\u696d\u7684\u7db2\u8def\u92b7\u552e\u984d\u9ad8\u90541,200\u5104\u5143\uff0c\u76f8\u8f03\u524d\u4e00\u5e74\u5ea6\u6210\u9577\u903e40%\uff0c\u6301\u7e8c\u8d85\u8d8a\u96fb\u5546\u7522\u696d\uff0c\u4e26\u540c\u6b65\u5beb\u4e0b\u6b77\u53f2\u65b0\u9ad8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53f0\u7063\u96fb\u5546\u7522\u696d\u65bc2010\u5e74\u71df\u696d\u898f\u6a21\u50c5\u6709\u65b0\u53f0\u5e631,021\u5104\u5143\uff0c\u4f46\u65bc\u8fd110\u5e74\u7684\u5e74\u8907\u5408\u6210\u9577\u7387\u9ad8\u90549%\uff0c\u5728\u8fd13\u5e74\u4f86\u7684\u6210\u9577\u5e45\u5ea6\u66f4\u662f\u7a81\u7834\u96d9\u4f4d\u6578\uff0c\u96fb\u5546\u7522\u696d\u898f\u6a21\u65bc2019\u30012020\u5e74\u9678\u7e8c\u8d85\u8d8a\u8d85\u5e02\u53ca\u91cf\u8ca9\u696d\uff0c\u4e26\u65bc2021\u5e74\u5feb\u901f\u903c\u8fd1\u767e\u8ca8\u696d\uff0c\u6210\u70ba\u898f\u6a21\u7b2c3\u5927\u7684\u7d9c\u5408\u96f6\u552e\u901a\u8def\u3002\u53f0\u7063\u96fb\u5546\u7522\u696d\u7684\u9ad8\u901f\u6210\u9577\uff0c\u4f7f\u4e00\u76f4\u4ee5\u4f86\u4ee5\u767e\u8ca8\u7522\u696d\u898f\u6a21\u5c45\u9996\uff0c\u5176\u6b21\u4f9d\u5e8f\u70ba\u8d85\u5546\u3001\u91cf\u8ca9\u3001\u8d85\u5e02\u7684\u7d9c\u5408\u96f6\u552e\u901a\u8def\u6392\u540d\u7d93\u6b77\u4e86\u5287\u70c8\u7684\u8b8a\u52d5\uff0c\u4fc3\u4f7f\u9019\u4e9b\u5927\u578b\u5be6\u9ad4\u901a\u8def\u4e0d\u5f97\u4e0d\u52a0\u5feb\u8173\u6b65\u6295\u5165\u6578\u4f4d\u8f49\u578b\u4e4b\u8def\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E5%A4%A7%E8%BA%8D%E9%80%B2%EF%BC%815%E5%A4%A7%E7%96%AB%E5%BE%8C%E6%96%B0%E5%B8%B8%E6%85%8B%EF%BC%8C%E8%B6%A8%E5%8B%A2%E9%87%8D%E9%BB%9E%E4%B8%80%E6%AC%A1%E6%8E%8C%E6%8F%A1\"><\/span><span style=\"font-weight: 400;\">\u96f6\u552e\u901a\u8def\u5927\u8e8d\u9032\uff015\u5927\u75ab\u5f8c\u65b0\u5e38\u614b\uff0c\u8da8\u52e2\u91cd\u9ede\u4e00\u6b21\u638c\u63e1<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u53d7\u5230\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7684\u5f71\u97ff\uff0c\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u6c7a\u7b56\u548c\u884c\u70ba\u5c07\u6703\u7522\u751f\u54ea\u4e9b\u8b8a\u5316\uff1f\u4ee5\u53ca\u9762\u5c0d\u63a5\u8e35\u800c\u4f86\u7684\u65b0\u79d1\u6280\u53c8\u6703\u5c0d\u4f01\u696d\u71df\u904b\u5e36\u4f86\u54ea\u4e9b\u8f49\u8b8a\uff1f\u9019\u4e9b\u6539\u8b8a\u5c07\u6703\u662f\u75ab\u5f8c\u7684\u65b0\u5e38\u614b\uff0c\u4e5f\u662f\u672a\u4f86\u65b0\u96f6\u552e\u901a\u8def\u5fc5\u9808\u638c\u63e1\u7684\u81f4\u52dd\u95dc\u9375\u3002\u4ee5\u4e0b5\u5927\u503c\u5f97\u95dc\u6ce8\u7684\u8da8\u52e2\u91cd\u9ede\uff0c\u8b93\u4f60\u5feb\u901f\u638c\u63e1\u4e0b\u4e00\u6ce2\u65b0\u96f6\u552e\u5546\u6a5f\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_AI_%E7%A7%91%E6%8A%80%E6%89%93%E9%80%A0%E6%96%B0%E9%9B%B6%E5%94%AE%E9%AB%94%E9%A9%97\"><\/span><span style=\"font-weight: 400;\">1. AI \u79d1\u6280\u6253\u9020\u65b0\u96f6\u552e\u9ad4\u9a57<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u904b\u7528\u79d1\u6280\u6253\u9020\u667a\u6167\u96f6\u552e\u80fd\u63d0\u4f9b\u6d88\u8cbb\u8005\u66f4\u65b9\u4fbf\u5feb\u901f\u7684\u6d88\u8cbb\u9ad4\u9a57\uff0c\u96f6\u552e\u8207\u96fb\u5546\u696d\u8005\u904b\u7528\u5927\u6578\u64da\u3001AI\u3001\u7269\u806f\u7db2\u3001\u667a\u6167\u8f09\u5177\u4ee5\u53ca\u96f2\u7aef\u904b\u7b97\u7b49\u6280\u8853\uff0c\u5f9e\u300c\u4eba\u3001\u8ca8\u3001\u5834\u300d\u4e09\u9762\u5411\u5207\u5165\uff0c\u5c07\u4e4b\u61c9\u7528\u5728\u8cfc\u7269\u524d\u3001\u4e2d\u3001\u5f8c\u74b0\u7bc0\u4e2d\u52a0\u901f\u6578\u64da\u904b\u7528\u3002\u5168\u5bb6 App \u5728\u6253\u9020\u6703\u54e1\u7d93\u6fdf\u512a\u5316\u9867\u5ba2\u9ad4\u9a57\u4e0a\u6295\u5165\u76f8\u7576\u591a\u7684\u8cc7\u6e90\uff0c\u4e26\u7a4d\u6975\u92ea\u5efa\u667a\u6167\u4f9b\u61c9\u93c8\uff0c\u6253\u9020\u7269\u6d41\u5ee0\u3001\u9bae\u98df\u5ee0\uff0c\u53ca\u63d0\u4f9b\u5e97\u5230\u5b85\u7684\u914d\u9001\u670d\u52d9\uff0c\u52a0\u4e0a\u63a8\u51fa\u79d1\u6280\u4fbf\u5229\u5546\u5e97\uff0c\u4e3b\u6253\u667a\u80fd\u3001\u79d1\u6280\u8a2d\u5099\uff0c\u63a8\u51fa\u4e0d\u9700\u81e8\u6ac3\u7d50\u5e33\u7684\u667a\u80fd\u5496\u5561\u6a5f\u3001\u667a\u80fd\u8ca9\u8ce3\u6a5f\u7b4918\u9805\u79d1\u6280\u9805\u76ee\u3002\u667a\u6167\u96f6\u552e\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\u66f4\u5177\u5438\u5f15\u529b\u7684\u65b0\u578b\u614b\u6d88\u8cbb\u9ad4\u9a57\uff0c\u4e5f\u5e36\u7d66\u9867\u5ba2\u865b\u5be6\u7121\u7e2b\u63a5\u8ecc\u7684\u8cfc\u7269\u6d41\u7a0b\u8207\u6a02\u8da3\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34104 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-1000x666.jpeg\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"1000\" height=\"666\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-1000x666.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-451x300.jpeg 451w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-768x511.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-1536x1023.jpeg 1536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-%E5%85%A8%E5%AE%B6%E7%A7%91%E6%8A%80%E4%BE%BF%E5%88%A9%E5%95%86%E5%BA%97-2048x1363.jpeg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u4f86\u6e90\uff1a\u5168\u5bb6\u5b98\u7db2\uff09<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E6%89%93%E9%96%8B%E5%85%A8%E9%80%9A%E8%B7%AF%E9%8A%B7%E5%94%AE%E6%A8%A1%E5%BC%8F\"><\/span><span style=\"font-weight: 400;\">2. \u6253\u958b\u5168\u901a\u8def\u92b7\u552e\u6a21\u5f0f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5168\u806f PXGo! App\uff0c\u8b93\u6703\u54e1\u53ef\u63a1\u5206\u6279\u53d6\u8ca8\u3001\u5496\u5561\u5bc4\u676f\u3001\u5229\u7528 App \u67e5\u8a62\u9580\u5e02\u5eab\u5b58\uff0c\u53c3\u52a0\u7dda\u4e0a\u7d50\u5408\u7dda\u4e0b\u7684\u4fc3\u92b7\u6d3b\u52d5\uff0c\u65bc\u5546\u54c1\u512a\u60e0\u671f\u9593\u7dda\u4e0a\u8cfc\u8cb7\uff0c\u6709\u9700\u8981\u6642\u518d\u5230\u9580\u5e02\u53d6\u8ca8\uff0c\u6216\u63a1\u7528\u5916\u9001\u670d\u52d9\u3002\u5168\u806f\u878d\u5408\u5be6\u9ad4\u96fb\u5546\u512a\u52e2\uff0c\u518d\u63a8\u51fa\u751f\u9bae\u96dc\u8ca8\u9001\u5230\u5bb6\u7684\u670d\u52d9\uff0c\u6210\u70ba\u75ab\u60c5\u4e0b\u6c11\u773e\u63a1\u8cfc\u65e5\u7528\u54c1\u7684\u4e3b\u8981\u66ff\u4ee3\u901a\u8def\u3002\u5168\u806f\u900f\u904e OMO \u865b\u5be6\u6574\u5408\u7684\u898f\u5283\uff0c\u4ee5\u4eba\u70ba\u6838\u5fc3\u4f48\u5efa\u5168\u901a\u8def\u7d93\u71df\uff08Omni Channel\uff09\uff0c\u6574\u5408\u9580\u5e02\u92b7\u552e\u3001\u6703\u54e1\u6d88\u8cbb\u8cc7\u6599\uff0c\u4ee5\u53ca\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u70ba\u7b49\uff0c\u66f4\u9032\u4e00\u6b65\u5206\u6790\u6703\u54e1\u6578\u64da\uff0c\u6295\u5165\u7cbe\u6e96\u884c\u92b7\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34100 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-pxpay-APP-1000x511.png\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"1000\" height=\"511\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-pxpay-APP-1000x511.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-pxpay-APP-587x300.png 587w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-pxpay-APP-768x393.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-pxpay-APP.png 1074w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E3%80%8C%E9%80%9A%E8%B7%AF%E5%85%B1%E4%BA%AB%E3%80%8D%E7%9A%84%E7%AD%96%E7%95%A5%E7%B5%90%E7%9B%9F\"><\/span><span style=\"font-weight: 400;\">3. \u300c\u901a\u8def\u5171\u4eab\u300d\u7684\u7b56\u7565\u7d50\u76df<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5168\u806f\u8207\u5168\u5bb6\u65bc2021\u5e7412\u670821\u65e5\u5ba3\u5e03\u300c\u8981\u5171\u540c\u6253\u9020\u4ee5\u6d88\u8cbb\u8005\u3001\u5546\u5bb6\u70ba\u6838\u5fc3\u7684\u652f\u4ed8\u751f\u614b\u5708\u3002\u300d\uff0c\u5c07\u4f86\u96d9\u65b9\u7684\u652f\u4ed8\u5de5\u5177\u53ef\u4ee5\u5728\u5f7c\u6b64\u7684\u901a\u8def\u4e92\u901a\u652f\u4ed8\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u96d9\u65b9\u5c07\u5404\u81ea\u8f49\u6295\u8cc7\u6210\u7acb\u7684\u96fb\u5b50\u652f\u4ed8\u6a5f\u69cb\u300c\u5168\u652f\u4ed8\u300d\u548c\u300c\u5168\u76c8\u652f\u4ed8\u300d\u63a1\u901a\u8def\u5171\u4eab\u7684\u7b56\u7565\u806f\u76df\uff0c\u6d88\u8cbb\u8005\u672a\u4f86\u5230\u5168\u5bb6\u8cfc\u7269\u53ef\u7528 PX Pay\u3001\u5230\u5168\u806f\u8cfc\u7269\u4ea6\u53ef\u4f7f\u7528 Fami Pay\u3002\u900f\u904e\u652f\u4ed8\u4e32\u806f\u5176\u5b83\u901a\u8def\u7684\u6d88\u8cbb\u6578\u64da\uff0c\u8b93\u6703\u54e1\u9762\u8c8c\u73fe\u5f62\uff0c\u5c07\u6709\u52a9\u65bc\u91dd\u5c0d\u6703\u54e1\u9032\u884c\u66f4\u6709\u529b\u7684\u884c\u92b7\u63a8\u5ee3\u7b56\u7565\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-34106 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-famipay.jpeg\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"290\" height=\"174\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-34096\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-pxpay.png\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"277\" height=\"182\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%E5%85%83%E5%AE%87%E5%AE%99%E6%AD%A3%E5%A4%AF\"><\/span><span style=\"font-weight: 400;\">4. \u5143\u5b87\u5b99\u6b63\u592f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yahoo \u5947\u6469\u8cfc\u7269\u65bc\u53bb\u5e74\uff082021\uff09\u96d911\u6d3b\u52d5\u671f\u9593\uff0c\u904b\u7528 AR \u64f4\u589e\u5be6\u5883\u88fd\u64ad\u6280\u8853\uff0c\u8b93\u6d88\u8cbb\u8005\u624b\u6a5f\u6383\u63cf QR Code\uff0c\u5373\u53ef\u52a0\u5165\u76f4\u64ad\u7bc0\u76ee\u4e2d\u7684\u904a\u6232\uff0c\u4e26\u5275\u9020\u865b\u64ec\u5206\u8eab\u53c3\u8207\u904a\u6232\uff0c\u4ee5\u300c\u6c89\u6d78\u5f0f\u9ad4\u9a57\u300d\u63d0\u5347\u8cfc\u7269\u7bc0\u8cb7\u6c23\u3002\u800c\u9664\u4e86 AR \u548c VR \u6280\u8853\u5916\uff0c\u60f3\u8981\u642d\u4e0a\u8fd1\u671f\u8a0e\u8ad6\u71b1\u70c8\u7684\u5143\u5b87\u5b99\u98a8\u6f6e\uff0c\u7d55\u5c0d\u7121\u6cd5\u5ffd\u7565\u53ef\u80fd\u6210\u70ba\u4e0b\u4e00\u6ce2\u884c\u92b7\u5229\u5668\u7684 NFT\u3002\u6607\u6046\u660c\u65bc\u4eca\u5e74\u8fb2\u66c6\u5e74\u7bc0\u671f\u9593\u63a8\u51fa\u7368\u5bb6\u864e\u5e74\u7389\u74bd\u9152\u6578\u4f4d\u5957\u7d44\uff0c\u8cfc\u8cb7 NFT \u4e0d\u50c5\u53ef\u6536\u85cf\uff0c\u6301\u6709\u8005\u9084\u53ef\u4eab\u6709\u7389\u74bd\u9152\u512a\u5148\u8cfc\u8cb7\u6b0a\u4e26\u7372\u5f97\u8cfc\u7269\u79ae\u5238\u3002\u6607\u6046\u660c\u85c9\u7531 NFT \u9023\u7d50\u5be6\u9ad4\u901a\u8def\uff0c\u4e0d\u50c5\u642d\u4e0a\u6642\u4e0b\u6700\u71b1\u9580\u7684\u8a71\u984c\uff0c\u4e5f\u5275\u9020\u4e86\u5d84\u65b0\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34102 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%98%87%E6%81%86%E6%98%8C-1000x482.jpeg\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"1000\" height=\"482\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%98%87%E6%81%86%E6%98%8C-1000x482.jpeg 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%98%87%E6%81%86%E6%98%8C-600x289.jpeg 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%98%87%E6%81%86%E6%98%8C-768x371.jpeg 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-%E6%98%87%E6%81%86%E6%98%8C.jpeg 1024w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u6607\u6046\u660c\u8de8\u754c\u63a8\u51fa\u864e\u5e74\u7389\u74bd\u9152NFT\u3002\uff08\u5716\u7247\u4f86\u6e90\uff1a\u6607\u6046\u660c\uff09<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E5%96%84%E7%94%A8%E7%A4%BE%E7%BE%A4%E7%87%9F%E9%80%A0%E5%A4%9A%E6%8E%A5%E8%A7%B8%E9%BB%9E\"><\/span><span style=\"font-weight: 400;\">5. \u5584\u7528\u793e\u7fa4\u71df\u9020\u591a\u63a5\u89f8\u9ede<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">IKEA \u900f\u904e\u7dda\u4e0a\u793e\u7fa4\uff0c\u7dda\u4e0b\u5feb\u9583\u5e97\u88fd\u9020\u8a71\u984c\uff0c\u8a66\u5716\u6253\u9020\u6df1\u690d\u4eba\u5fc3\u7684\u54c1\u724c\u5f62\u8c61\uff1b\u5168\u806f\u63a8\u51fa\u591a\u652f\u5145\u6eff\u5275\u610f\u4e14\u985b\u8986\u50b3\u7d71\u7684\u9b3c\u6708\u5ee3\u544a\uff0c\u4ee5\u53ca\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u5c62\u5275\u8a71\u984c\uff0c\u4ee5\u8cbc\u8fd1\u5e74\u8f15\u4eba\u751f\u6d3b\u7684\u5275\u610f\u6587\u6848\uff0c\u6210\u529f\u62c9\u650f\u9752\u5e74\u4e16\u4ee3\u7684\u5fc3\u3001\u5f15\u767c\u773e\u4eba\u5171\u9cf4\uff0c\u4e26\u5efa\u7acb\u54c1\u724c\u597d\u611f\u5ea6\u3002\u85c9\u7531\u793e\u7fa4\u5a92\u9ad4\u76e1\u53ef\u80fd\u88fd\u9020\u63a5\u89f8\u9ede\uff0c\u4f9d\u7136\u662f\u73fe\u4e0b\u5f88\u6709\u6548\u7684\u884c\u92b7\u65b9\u5f0f\u3002\u793e\u7fa4\u5a92\u9ad4\u5c0d\u65bc\u8cfc\u8cb7\u6c7a\u7b56\u626e\u6f14\u8457\u95dc\u9375\u89d2\u8272\uff0c\u900f\u904e SNS\u3001Instagram\u3001KOL \u7b49\u73fe\u4eca\u4e3b\u6d41\u4f5c\u6cd5\uff0c\u5728\u6bcf\u4e00\u500b\u63a5\u89f8\u9ede\uff0c\u50b3\u9054\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61\u7d66\u4f60\u7684\u6d88\u8cbb\u8005\uff0c\u4e45\u800c\u4e45\u4e4b\uff0c\u6d88\u8cbb\u8005\u6703\u5c0d\u8a72\u7522\u54c1\u6216\u670d\u52d9\u7522\u751f\u8a8d\u77e5\u8207\u611f\u89ba\uff0c\u4e26\u52a0\u6df1\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u53c3\u8207\u5ea6\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-34098 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-IKEA.png\" alt=\"\u65b0\u96f6\u552e\u7b56\u7565\" width=\"543\" height=\"747\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-IKEA.png 543w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-IKEA-218x300.png 218w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\uff08\u5716\u7247\u4f86\u6e90\uff1aIKEA \u7c89\u7d72\u5718\uff09<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%81%8B%E7%94%A8_AI_%E7%82%BA%E9%9B%BB%E5%95%86_%E9%9B%B6%E5%94%AE%E9%80%9A%E8%B7%AF%E6%89%BE%E5%88%B0%E6%96%B0%E5%87%BA%E8%B7%AF%EF%BC%81\"><\/span><span style=\"font-weight: 400;\">\u904b\u7528 AI \u70ba\u96fb\u5546 &amp; \u96f6\u552e\u901a\u8def\u627e\u5230\u65b0\u51fa\u8def\uff01<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u4e0a\u8ff0\u7b56\u7565\u8abf\u6574\u8207\u884c\u92b7\u65b0\u62db\u4e4b\u5916\uff0cAI \u4eba\u5de5\u667a\u6167\u6280\u8853\u9084\u80fd\u600e\u6a23\u88ab\u904b\u7528\u5728\u96fb\u5546\u96f6\u552e\u3001\u63d0\u5347\u92b7\u552e\u5462\uff1f<\/span><span style=\"font-weight: 400;\">awoo PDP \u7522\u54c1\u6578\u64da\u5e73\u53f0\u9996\u5275\u540c\u6642\u4ee5\u5546\u54c1\u8207\u9867\u5ba2\u8cc7\u6599\u70ba\u4e2d\u5fc3\uff0c\u4ee5 AI \u4eba\u5de5\u667a\u6167\u8207 NLP \u81ea\u7136\u8a9e\u8a00\u8655\u7406\u6280\u8853\uff0c\u540c\u6642\u5206\u6790\u300c\u5546\u54c1\u8cc7\u8a0a\u672c\u8eab\u300d\u8207\u300c\u7db2\u8def\u793e\u7fa4\u8a9e\u5f59\u300d\u5169\u7a2e\u7ad9\u5167\u5916\u8cc7\u8a0a\u8cc7\u6599\uff0c\u4ee5\u5feb\u901f\u4e14\u6709\u6548\u7387\u7684\u904b\u7b97\uff0c\u7522\u51fa\u95dc\u806f\u6027\u9ad8\u4e14\u6709\u7528\u7684\u6a19\u7c64\uff0c\u5927\u5927\u964d\u4f4e\u4f7f\u7528\u8005\u8df3\u51fa\u7387\uff1b\u518d\u642d\u914d\u9867\u5ba2\u9ede\u64ca\u4e92\u52d5\u884c\u70ba\u5206\u6790\uff0c\u7cbe\u6e96\u638c\u63e1\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u5716\uff0c\u91cd\u65b0\u5efa\u69cb\u51fa\u9867\u5ba2\u6d88\u8cbb\u5834\u666f\uff0c\u70ba\u9867\u5ba2\u63d0\u4f9b\u7d30\u7dfb\u5316\u7684\u500b\u4eba\u8cfc\u7269\u9ad4\u9a57\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 awoo PDP\u3001awoo AMP \u96fb\u5546\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-marketing-product-tag-seo\/\">\u5c0f\u6a19\u7c64\u6316\u6398\u5927\u5546\u6a5f\uff0c\u96fb\u5546\u8981\u9818\u5148\u8acb\u8457\u624b\uff1a\u5546\u54c1\u6a19\u7c64 SEO<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-marketing-plan-martech\/\">\u3010\u5e74\u5ea6\u884c\u92b7\u8a08\u756b\u3011\u4e0d\u53ea\u6295\u5ee3\u544a\uff0c\u5982\u4f55\u904b\u7528 MarTech \u8b93\u4f60\u6bcf\u6a94\u90fd\u71b1\u92b7\uff1f<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96a8\u8457\u75ab\u60c5\u767c\u5c55\u7684\u8d77\u8d77\u4f0f\u4f0f\uff0c\u4ee5\u53ca\u9010\u6f38\u63a1\u53d6\u8207\u75c5\u6bd2\u5171\u5b58\u7684\u751f\u6d3b\u6a21\u5f0f\uff0c\u672a\u4f86\u5373\u5c07\u9762\u5c0d\u7684\u300c\u65b0\u5e38\u614b\u300d\uff08The New [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":34108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,556,159,445],"tags":[174,194,249,258,276,303,125,144,146],"class_list":["post-34095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ec-ai","category-ai-applications","category-martech","category-omo","tag-174","tag-194","tag-ai-","tag-awoo-pdp","tag-276","tag-303","tag-125","tag-144","tag-martech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5168\u5bb6\u3001\u5168\u806f\u5982\u4f55\u638c\u63e1\u75ab\u5f8c\u65b0\u5e38\u614b\uff01\u96fb\u5546\u65b0\u96f6\u552e\u8abf\u6574\u6230\u7565\u6436\u4f54\u5546\u6a5f - awoo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5168\u5bb6\u3001\u5168\u806f\u5982\u4f55\u638c\u63e1\u75ab\u5f8c\u65b0\u5e38\u614b\uff01\u96fb\u5546\u65b0\u96f6\u552e\u8abf\u6574\u6230\u7565\u6436\u4f54\u5546\u6a5f - awoo\" \/>\n<meta property=\"og:description\" content=\"\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u96a8\u8457\u75ab\u60c5\u767c\u5c55\u7684\u8d77\u8d77\u4f0f\u4f0f\uff0c\u4ee5\u53ca\u9010\u6f38\u63a1\u53d6\u8207\u75c5\u6bd2\u5171\u5b58\u7684\u751f\u6d3b\u6a21\u5f0f\uff0c\u672a\u4f86\u5373\u5c07\u9762\u5c0d\u7684\u300c\u65b0\u5e38\u614b\u300d\uff08The New [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ecommerce-retail-brand-strategy-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"awoo\" 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