{"id":34115,"date":"2022-03-22T09:59:45","date_gmt":"2022-03-22T01:59:45","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=34115"},"modified":"2023-12-28T18:36:53","modified_gmt":"2023-12-28T10:36:53","slug":"google-analytics4-events","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/","title":{"rendered":"\u4e0d\u53ef\u4e0d\u77e5\u7684GA4\u4e8b\u4ef6\uff01\u8207\u901a\u7528\u7248Analytics(GA3)\u6709\u4ec0\u9ebc\u4e0d\u540c\u5462?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u904e\u53bb\u901a\u7528\u7248GA\u662f\u4ee5\u7db2\u9801\u7684\u5de5\u4f5c\u968e\u6bb5\u505a\u70ba\u4e3b\u8981\u7684\u8ffd\u8e64\u6578\u64da\uff0c\u800c\u5728\u65b0\u7248GA4\u7d50\u5408\u4e86\u7db2\u9801\u8207\u61c9\u7528\u7a0b\u5f0f\u6578\u64da\u8ffd\u8e64\uff0c\u6240\u4ee5\u6539\u70ba\u4ee5\u4f7f\u7528\u8005\u53ca\u4e8b\u4ef6\u8ffd\u8e64\u4f5c\u70ba\u4e3b\u8ef8\uff0c\u800c\u55ae\u4ee5\u4e8b\u4ef6\u8ffd\u8e64\u4f86\u8aaa\u904e\u53bb\u7684\u901a\u7528\u7248GA\u8207\u65b0\u7248\u7684GA4\u6709\u4ec0\u9ebc\u4e0d\u540c\u4e4b\u8655\u5462? \u63a5\u4e0b\u4f86\u5c07\u6162\u6162\u7684\u544a\u8a34\u4f60GA4 \u4e8b\u4ef6\u4e0d\u53ef\u4e0d\u77e5\u7684\u77e5\u8b58\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PS \u5efa\u8b70\u95b1\u8b80\u672c\u6587\u524d\u5148\u4e86\u89e3\u901a\u7528\u7248GA\u7684\u4e8b\u4ef6\u8a2d\u5b9a\uff0c\u80fd\u66f4\u597d\u7684\u4e86\u89e3\u5169\u8005\u7248\u672c\u7684\u5dee\u7570\uff0c<\/span><span style=\"font-weight: 400;\">\u53ef\u53c3\u95b1Google\u5b98\u65b9\u6587\u4ef6: <\/span><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6106716?hl=zh-Hant\"><span style=\"font-weight: 400;\">\u901a\u7528 Analytics (\u5206\u6790) \u4e8b\u4ef6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u800c\u9084\u4e0d\u4e86\u89e3\u901a\u7528\u7248GA\u8207GA4\u7684\u5dee\u7570\u53ef\u53c3\u95b1: <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-ga4\/\"><span style=\"font-weight: 400;\">Google Analytics\u8ddfGA4\u5dee\u5225\u5728\u54ea\u88e1?<\/span><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/#GA4_%E7%B6%B2%E7%AB%99%E4%BA%8B%E4%BB%B6%E7%9A%84_4%E5%A4%A7%E9%A1%9E%E5%9E%8B\" >GA4 \u7db2\u7ad9\u4e8b\u4ef6\u7684 4\u5927\u985e\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/#GA4_%E4%BA%8B%E4%BB%B6%E6%94%B6%E9%9B%86%E5%8F%8A%E8%A8%AD%E5%AE%9A%E9%99%90%E5%88%B6\" >GA4 \u4e8b\u4ef6\u6536\u96c6\u53ca\u8a2d\u5b9a\u9650\u5236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/#%E9%80%9A%E7%94%A8%E7%89%88GA_%E8%88%87_GA4_%E4%BA%8B%E4%BB%B6%E5%B7%AE%E7%95%B0\" >\u901a\u7528\u7248GA \u8207 GA4 \u4e8b\u4ef6\u5dee\u7570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-analytics4-events\/#%E9%80%9A%E7%94%A8%E7%89%88GA_%E8%88%87_GA4_%E4%BA%8B%E4%BB%B6%E8%A8%AD%E8%A8%88\" >\u901a\u7528\u7248GA \u8207 GA4 \u4e8b\u4ef6\u8a2d\u8a08<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GA4_%E7%B6%B2%E7%AB%99%E4%BA%8B%E4%BB%B6%E7%9A%84_4%E5%A4%A7%E9%A1%9E%E5%9E%8B\"><\/span><span style=\"font-weight: 400;\">GA4 \u7db2\u7ad9\u4e8b\u4ef6\u7684 4\u5927\u985e\u578b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u8ffd\u8e64\u662fGA4\u5f88\u91cd\u8981\u6838\u5fc3\u7684\u90e8\u5206\uff0c\u800cGoogle\u5c07GA4\u7684\u4e8b\u4ef6\u8ffd\u8e64\u5206\u70ba\u4ee5\u4e0b4\u5927\u985e\u578b<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1.\u81ea\u52d5\u63a1\u96c6\u4e8b\u4ef6<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5b89\u88ddGA4\u81ea\u52d5\u5c31\u6703\u6536\u96c6\u7684\u4e8b\u4ef6\u8cc7\u6599\uff0c\u5728GA4\u4e2d\u7db2\u7ad9\u7684\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u5982\u4e0b\u8868 :<\/span><\/p>\n<div class=\"table-responsive\"><table>\n<tbody>\n<tr>\n<td><b>\u4e8b\u4ef6<\/b><\/td>\n<td><b>\u89f8\u767c\u6642\u6a5f<\/b><\/td>\n<td><b>\u53c3\u6578<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5916\u9023\u9ede\u64ca<\/span><\/p>\n<p><span style=\"font-weight: 400;\">click<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6bcf\u6b21\u4f7f\u7528\u8005\u9ede\u64ca\u7684\u9023\u7d50\u6703\u5c07\u5176\u5e36\u96e2\u76ee\u524d\u7db2\u57df\u6642<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4e0d\u6703\u6536\u96c6\u4efb\u4f55\u53c3\u6578<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u6a94\u6848\u4e0b\u8f09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">file_download<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u7576\u4f7f\u7528\u8005\u9ede\u64ca\u7684\u9023\u7d50\u6703\u9023\u5f80\u4e0b\u5217\u985e\u578b\u6a94\u6848 (\u5305\u542b\u5e38\u898b\u526f\u6a94\u540d) \u6642\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6587\u4ef6\u3001<\/span><span style=\"font-weight: 400;\">\u6587\u5b57<\/span><span style=\"font-weight: 400;\">\u3001\u57f7\u884c\u6a94<\/span><span style=\"font-weight: 400;\">\u3001\u7c21\u5831<\/span><span style=\"font-weight: 400;\">\u3001\u58d3\u7e2e\u6a94<\/span><span style=\"font-weight: 400;\">\u3001\u5f71\u7247<\/span><span style=\"font-weight: 400;\">\u3001\u97f3\u8a0a<\/span><\/td>\n<td><span style=\"font-weight: 400;\">file_extension\u3001file_name link_classes\u3001link_domain\u3001link_id\u3001link_text\u3001link_url<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7db2\u9801\u700f\u89bd<\/span><\/p>\n<p><span style=\"font-weight: 400;\">page_view<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6bcf\u6b21\u7db2\u9801\u8f09\u5165\u6216\u6709\u6548\u7db2\u7ad9\u8b8a\u66f4\u4e86\u700f\u89bd\u8a18\u9304\u72c0\u614b\u6642<\/span><\/td>\n<td><span style=\"font-weight: 400;\">page_location (\u7db2\u9801\u7db2\u5740)\u3001page_referrer (\u4e0a\u4e00\u9801\u7db2\u5740)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7db2\u9801\u6372\u52d5<\/span><\/p>\n<p><span style=\"font-weight: 400;\">scroll<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u5728\u5404\u500b\u7db2\u9801\u4e0a\u7b2c\u4e00\u6b21\u700f\u89bd\u5230\u7db2\u9801\u5e95\u90e8\u6642 (\u610f\u5373\u53ef\u898b\u7684\u7db2\u9801\u5782\u76f4\u6372\u52d5\u6df1\u5ea6\u9054 90%)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">engagement_time_msec<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u7ad9\u5167\u641c\u5c0b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">view_search_results<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u6bcf\u6b21\u4f7f\u7528\u8005\u9032\u884c\u7ad9\u5167\u641c\u5c0b\u6642 (\u6703\u51fa\u73fe\u7db2\u5740\u67e5\u8a62\u53c3\u6578)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">search_term\u3001\u8996\u9700\u8981\u9078\u7528\u7684 q_&lt;additional key=&#8221;&#8221;&gt; (&lt;additional key=&#8221;&#8221;&gt; \u6703\u8207\u60a8\u900f\u904e\u9032\u968e\u8a2d\u5b9a\u6307\u5b9a\u6536\u96c6\u7684\u984d\u5916\u67e5\u8a62\u53c3\u6578\u76f8\u7b26)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u7d50\u675f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">video_complete<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u64ad\u653e\u7d50\u675f\u6642<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91dd\u5c0d\u5df2\u555f\u7528 <\/span><a href=\"https:\/\/developers.google.com\/youtube\/player_parameters#enablejsapi\"><span style=\"font-weight: 400;\">JS API \u652f\u63f4\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u5167\u5d4c YouTube \u5f71\u7247\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">video_current_time\u3001video_duration\u3001video_percent\u3001video_provider\u3001video_title\u3001video_url\u3001visible (boolean)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u64ad\u653e\u9032\u5ea6<\/span><\/p>\n<p><span style=\"font-weight: 400;\">video_progress<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u64ad\u653e\u9032\u5ea6\u8d85\u904e\u6642\u9593\u9577\u5ea6\u7684 10%\u300125%\u300150% \u53ca 75% \u6642<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91dd\u5c0d\u5df2\u555f\u7528 <\/span><a href=\"https:\/\/developers.google.com\/youtube\/player_parameters#enablejsapi\"><span style=\"font-weight: 400;\">JS API \u652f\u63f4\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u5167\u5d4c YouTube \u5f71\u7247\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">video_current_time\u3001video_duration\u3001video_percent\u3001video_provider\u3001video_title\u3001video_url\u3001visible (boolean)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u64ad\u653e<\/span><\/p>\n<p><span style=\"font-weight: 400;\">video_start<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u5f71\u7247\u958b\u59cb\u64ad\u653e\u6642<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91dd\u5c0d\u5df2\u555f\u7528 <\/span><a href=\"https:\/\/developers.google.com\/youtube\/player_parameters#enablejsapi\"><span style=\"font-weight: 400;\">JS API \u652f\u63f4\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u5167\u5d4c YouTube \u5f71\u7247\u3002<\/span><\/td>\n<td><span style=\"font-weight: 400;\">video_current_time\u3001video_duration\u3001video_percent\u3001video_provider\u3001video_title\u3001video_url\u3001visible (boolean)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<p><span style=\"font-weight: 400;\">\u9084\u60f3\u8981\u4e86\u89e3\u61c9\u7528\u7a0b\u5f0f\u7684\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u5247\u53ef\u53c3\u95b1:<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069?hl=zh-Hant&amp;ref_topic=9756175\"><span style=\"font-weight: 400;\">[GA4] \u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\u5047\u8a2d\u4f60\u60f3\u8981\u5728\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u4e2d\u52a0\u5165\u65b0\u589e\u81ea\u8a02\u53c3\u6578\uff0c\u53ef\u4ee5\u900f\u904e\u505c\u7528\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u5f8c\u624b\u52d5\u91cd\u65b0\u5efa\u7acb\u4e8b\u4ef6\u3001\u50b3\u9001\u7528\u65bc\u64f7\u53d6\u5176\u4ed6\u53c3\u6578\u7684\u81ea\u8a02\u4e8b\u4ef6\u3001\u5728\u6240\u6709\u4e8b\u4ef6\u90fd\u52a0\u5165\u81ea\u8a02\u53c3\u6578\u4e09\u7a2e\u4f5c\u6cd5\uff0c\u8a73\u7d30\u7684\u4f5c\u6cd5\u53ef\u53c3\u95b1 : <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/11262438?hl=zh-Hant&amp;ref_topic=9756175\"><span style=\"font-weight: 400;\">[GA4] \u5728\u81ea\u52d5\u6536\u96c6\u7684\u4e8b\u4ef6\u4e2d\u52a0\u5165\u81ea\u8a02\u53c3\u6578<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2.\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53ef\u4ee5\u900f\u904eGA4\u7ba1\u7406\u4ecb\u9762\u53bb\u63a7\u5236\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6\u8a2d\u5b9a(\u9664\u4e86\u7db2\u9801\u700f\u89bd\u4e8b\u4ef6\u4e0d\u53ef\u95dc\u9589\u5916\uff0c\u5176\u4ed6\u9810\u8a2d\u4e8b\u4ef6\u90fd\u662f\u53ef\u4ee5\u505a\u958b\u95dc\u52d5\u4f5c)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7ba1\u7406 -&gt; \u9078\u53d6\u8981\u8a2d\u5b9a\u7684\u8cc7\u6e90 -&gt; \u9078\u53d6\u8cc7\u6599\u4e32\u6d41 -&gt; \u9ede\u9078\u4e0b\u5716\u7684\u9f52\u8f2a\u4f4d\u7f6e\u5373\u53ef\u8a2d\u5b9a<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34116 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4.png\" alt=\"\u52a0\u5927\u578b\u8a55\u4f30\u4e8b\u4ef6\u8a2d\u5b9a\" width=\"1996\" height=\"360\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4.png 1996w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4-600x108.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4-1000x180.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4-768x139.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image5-4-1536x277.png 1536w\" sizes=\"(max-width: 1996px) 100vw, 1996px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34118 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7-5.png\" alt=\"\u52a0\u5927\u578b\u8a55\u4f30\u4e8b\u4ef6\u8a2d\u5b9a\" width=\"1533\" height=\"1352\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7-5.png 1533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7-5-340x300.png 340w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7-5-907x800.png 907w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image7-5-768x677.png 768w\" sizes=\"(max-width: 1533px) 100vw, 1533px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u90e8\u5206\u7684\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u53ef\u4ee5\u900f\u904e\u52a0\u5f37\u578b\u8a55\u4f30\u4e8b\u4ef6\u4f86\u95dc\u9589\u505c\u7528\u3002<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3.\u5efa\u8b70\u4e8b\u4ef6<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">GA4 \u9664\u4e86\u6240\u6709\u985e\u578b\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u5e7e\u4e4e\u90fd\u53ef\u901a\u7528\u7684\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u5916\uff0c\u53e6\u5916\u9084\u91dd\u5c0d\u5e7e\u500b\u6bd4\u8f03\u5e38\u898b\u7684\u4e8b\u4ef6\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u7684\u898f\u7bc4\uff0c\u9019\u908a\u5247\u901a\u7a31\u70ba\u5efa\u8b70\u4e8b\u4ef6\uff0c\u800c\u5efa\u8b70\u4e8b\u4ef6\u4e2d\u4e3b\u8981\u53c8\u5206\u70ba\u4e09\u7a2e\u985e\u5225\uff0c\u5206\u5225\u662f&#8221;\u6240\u6709\u8cc7\u6e90&#8221;\u3001&#8221;\u7dda\u4e0a\u92b7\u552e&#8221;\u3001&#8221;\u904a\u6232&#8221;\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u6240\u6709\u8cc7\u6e90<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5927\u90e8\u5206\u8cc7\u6e90\u985e\u578b\u7522\u696d\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7686\u53ef\u9069\u7528\u8a55\u4f30\u7684\u4e8b\u4ef6\uff0c\u4f8b\u5982 : \u4f7f\u7528\u8005\u767b\u5165\u4e8b\u4ef6\u3001\u4f7f\u7528\u8005\u641c\u5c0b\u60a8\u7684\u5167\u5bb9\u4e8b\u4ef6\u3001\u4f7f\u7528\u8005\u5206\u4eab\u5167\u5bb9\u4e8b\u4ef6\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u7dda\u4e0a\u92b7\u552e<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8a55\u4f30\u92b7\u552e\u696d\u7e3e\u5efa\u8b70\u63a1\u7528\u7684\u4e8b\u4ef6\u3002\u800c\u9019\u4e9b\u4e8b\u4ef6\u5927\u591a\u9069\u7528\u65bc\u96fb\u5b50\u5546\u52d9\u6216\u5176\u4ed6\u7dda\u4e0a\u4ea4\u6613\u985e\u578b\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\uff0c\u9019\u908a\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u5f8c\uff0c<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9786881\"><span style=\"font-weight: 400;\">\u71df\u5229\u5831\u8868<\/span><\/a><span style=\"font-weight: 400;\">\u5373\u6703\u6709\u76f8\u95dc\u8cc7\u6599\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u904a\u6232<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7279\u5225\u91dd\u5c0d\u904a\u6232\u7522\u696d\u7684\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u5efa\u8b70\u4e8b\u4ef6\uff0c\u904a\u6232\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u5f8c\uff0c\u53ef\u4ee5\u5728<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9713967?hl=zh-Hant&amp;ref_topic=9303476\"><span style=\"font-weight: 400;\">\u904a\u6232\u5831\u8868<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u770b\u898b\u76f8\u95dc\u8cc7\u6599\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u4e09\u7a2e\u985e\u578b\u5167\u5305\u542b\u7684\u4e8b\u4ef6\u540d\u7a31\u53ca\u89f8\u767c\u6642\u9593\u53ef\u4ee5\u53c3\u95b1\u5b98\u65b9\u6587\u4ef6 : <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735#zippy=%2C%E5%B0%87-sdk-%E6%9B%B4%E6%96%B0%E8%87%B3-android-%E6%88%96%E6%9B%B4%E6%96%B0%E7%89%88%E6%9C%AC-%E5%92%8C%E6%88%96-ios-%E6%88%96%E6%9B%B4%E6%96%B0%E7%89%88%E6%9C%AC-%E7%9A%84%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><span style=\"font-weight: 400;\">[GA4] \u5efa\u8b70\u4e8b\u4ef6<\/span><\/a><\/p>\n<p><span style=\"font-size: 16px; font-weight: 400;\"><span style=\"font-weight: 400;\">\u800c\u66f4\u7d30\u7bc0\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u8aaa\u660e\u53ef\u4ee5\u53c3\u95b1 : <\/span><a href=\"https:\/\/developers.google.com\/gtagjs\/reference\/ga4-events\"><span style=\"font-weight: 400;\">Google Analytics\uff08\u5206\u6790\uff094 \u4e8b\u4ef6<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\"><span style=\"font-weight: 400;\">GA4\u96fb\u5b50\u5546\u52d9\u4e8b\u4ef6<\/span><\/a> <\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4.\u81ea\u8a02\u4e8b\u4ef6<\/span><\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u9810\u8a2d\u7684\u4e8b\u4ef6\u6c92\u6709\u7b26\u5408\u9700\u6c42\u7684\uff0c\u4f60\u53ef\u4ee5\u900f\u904eGA4\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u4ecb\u9762\u4f86\u81ea\u8a02\u4e8b\u4ef6\u4e26\u5efa\u7acb\u65b0\u4e8b\u4ef6\uff0c\u4e0d\u5fc5\u518d\u50cf\u904e\u53bb\u8981\u900f\u904e\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u6216\u4f7f\u7528GTM\u624d\u80fd\u5efa\u7acb\u4e8b\u4ef6\u8ffd\u8e64\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728GA4\u7684 \u8a2d\u5b9a -&gt; \u4e8b\u4ef6\u529f\u80fd\u4e2d\u53ef\u4ee5\u505a\u5efa\u7acb\u6d3b\u52d5\u53ca\u4fee\u6539\u6d3b\u52d5(\u6d3b\u52d5\u5373\u70ba\u4e8b\u4ef6\u610f\u601d)<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34120 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10.png\" alt=\"\u5efa\u7acb\u4e8b\u4ef6\u53ca\u4fee\u6539\u4e8b\u4ef6\" width=\"1999\" height=\"494\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10.png 1999w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10-600x148.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10-1000x247.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10-768x190.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image1-10-1536x380.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5efa\u7acb\u4e8b\u4ef6(\u5efa\u7acb\u6d3b\u52d5)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u5716\u70ba\u7c21\u55ae\u7bc4\u4f8b\uff0c\u7576\u60f3\u8981\u7db2\u7ad9\u4e3b\u8ffd\u8e64\u4f7f\u7528\u8005\u5230\u806f\u7d61\u6211\u5011\u9801\u9762\u7684\u4e8b\u4ef6\u6642\uff0c\u6211\u5011\u65b0\u589e\u4e86\u4e00\u500b\u540d\u70bacontact_us\u540d\u7a31\u7684\u4e8b\u4ef6\uff0c\u4e26\u4e14\u689d\u4ef6\u8a2d\u5b9a\u70ba\u7576\u767c\u751f\u7db2\u9801\u700f\u89bd(page_view)\u4e26\u4e14\u7db2\u9801\u7db2\u5740\u5305\u542b\u4e86(contact-us)\u5373\u6703\u7522\u751f\u4e00\u6b21\u4e8b\u4ef6\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34130 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5.png\" alt=\"\u5efa\u7acb\u4e8b\u4ef6\" width=\"1999\" height=\"1235\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5.png 1999w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5-486x300.png 486w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5-1000x618.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5-768x474.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image6-5-1536x949.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fee\u6539\u4e8b\u4ef6(\u4fee\u6539\u6d3b\u52d5)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u800c\u4fee\u6539\u4e8b\u4ef6\u5247\u662f\u91dd\u5c0d\u76ee\u524d\u5df2\u8a2d\u5b9a\u7684\u4e8b\u4ef6\uff0c\u4f46\u4e8b\u5f8c\u6aa2\u8996\u4e8b\u4ef6\u5f8c\u767c\u73fe\u6709\u932f\u8aa4\uff0c\u8acb\u5de5\u7a0b\u5e2b\u505a\u8abf\u6574\u5247\u9700\u8981\u8f03\u9577\u6642\u9593\u7684\u6392\u7a0b\uff0c\u6240\u4ee5\u900f\u904e\u4fee\u6539\u4e8b\u4ef6\u529f\u80fd\uff0c\u800c\u4fee\u6539\u4e8b\u4ef6\u53ef\u80fd\u70ba\u4ee5\u4e0b\u5e7e\u500b\u76ee\u7684<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u8b8a\u66f4\u4e8b\u4ef6\u53c3\u6578\u503c (\u5982\u4e0b\u5716\u70ba\u66f4\u6539\u4e8b\u4ef6\u540d\u7a31\u53c3\u6578)<\/span><br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-34122 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7.png\" alt=\"\u8b8a\u66f4\u4e8b\u4ef6\u53c3\u6578\u503c\" width=\"1969\" height=\"301\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7.png 1969w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7-600x92.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7-1000x153.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7-768x117.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image2-7-1536x235.png 1536w\" sizes=\"(max-width: 1969px) 100vw, 1969px\" \/><\/li>\n<li><span style=\"font-weight: 400;\">\u8907\u88fd\u4e8b\u4ef6\u53c3\u6578\u503c (\u7528&#8221;[[\u53c3\u6578\u540d\u7a31]]&#8221;\u7684\u53c3\u6578\u503c\u53d6\u4ee3\u539f\u5148\u7684\u53c3\u6578\u503c)<\/span><img decoding=\"async\" class=\"alignnone wp-image-34136 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1.png\" alt=\"\u8907\u88fd\u4e8b\u4ef6\u53c3\u6578\u503c\" width=\"1969\" height=\"306\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1.png 1969w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1-600x93.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1-1000x155.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1-768x119.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image9-1-1536x239.png 1536w\" sizes=\"(max-width: 1969px) 100vw, 1969px\" \/><\/li>\n<li><span style=\"font-weight: 400;\">\u79fb\u9664\u4e8b\u4ef6\u53c3\u6578 (\u65b0\u503c\u7684\u90e8\u5206\u7a7a\u767d\u5247\u4ee3\u8868\u8981\u79fb\u9664\u53c3\u6578)<\/span><img decoding=\"async\" class=\"alignnone wp-image-34124 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5.png\" alt=\"\u79fb\u9664\u4e8b\u4ef6\u53c3\u6578\" width=\"1981\" height=\"301\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5.png 1981w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5-600x91.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5-1000x152.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5-768x117.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image3-5-1536x233.png 1536w\" sizes=\"(max-width: 1981px) 100vw, 1981px\" \/><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\u81ea\u8a02\u4e8b\u4ef6\u548c\u4fee\u6539\u4e8b\u4ef6\u9084\u6709\u4ee5\u4e0b\u5e7e\u9ede\u6ce8\u610f\u4e8b\u9805<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65b0\u5efa\u7acb\u7684\u4e8b\u4ef6\u548c\u4fee\u6539\u7684\u4e8b\u4ef6\u4e26\u4e0d\u80fd\u5957\u7528\u5230\u904e\u53bb\u7684\u8cc7\u6599<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6700\u591a\u53ea\u53ef\u4ee5\u5efa\u7acb50\u500b\u4e8b\u4ef6\u4ee5\u53ca50\u9805\u4fee\u6539<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fee\u6539\u5f8c\u901a\u5e38\u8981\u4e00\u6bb5\u6642\u9593\u624d\u80fd\u751f\u6548<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GA4\u6703\u6839\u64da\u4e8b\u4ef6\u4fee\u6539\u7684\u6392\u5217\u9806\u5e8f\u57f7\u884c\uff0c\u5982\u8981\u8abf\u6574\u9806\u5e8f\u53ef\u4ee5\u9ede\u9078&#8221;\u91cd\u65b0\u6392\u5e8f&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fee\u6539\u4e8b\u4ef6\u6703\u5728\u7528\u6236\u7aef\u5b8c\u6210\u4fee\u6539\u7684\u52d5\u4f5c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u540d\u7a31\u662f\u6709\u5927\u5c0f\u5beb\u5340\u5206\u7684<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u540d\u7a31\u53ea\u80fd\u7528\u82f1\u6587\u5b57\u6bcd\u3001\u6578\u5b57\u548c\u5e95\u7dda\u7d44\u6210\uff0c\u4e14\u958b\u982d\u5fc5\u9808\u662f\u82f1\u6587\u5b57\u6bcd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u81ea\u8a02\u4e8b\u4ef6\u4e0d\u80fd\u4f7f\u7528Google\u4fdd\u7559\u7684\u524d\u7f6e\u5b57\u5143\u548c\u4e8b\u4ef6\u540d\u7a31(<a style=\"font-size: 16px; background-color: #ffffff;\" href=\"https:\/\/support.google.com\/analytics\/answer\/10085872?hl=zh-Hant#reserved&amp;zippy=%2C%E6%9C%AC%E6%96%87%E5%85%A7%E5%AE%B9%2C%E7%B6%B2%E7%AB%99%2C%E4%BF%9D%E7%95%99%E7%9A%84%E5%89%8D%E7%BD%AE%E5%AD%97%E5%85%83%E5%92%8C%E4%BA%8B%E4%BB%B6%E5%90%8D%E7%A8%B1%2C%E8%A1%8C%E5%8B%95%E8%A3%9D%E7%BD%AE-android-%E5%92%8C-ios\"><span style=\"font-weight: 400;\">\u6e05\u55ae<\/span><\/a><span style=\"font-weight: 400;\">\u53c3\u8003)<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"GA4_%E4%BA%8B%E4%BB%B6%E6%94%B6%E9%9B%86%E5%8F%8A%E8%A8%AD%E5%AE%9A%E9%99%90%E5%88%B6\"><\/span><span style=\"font-weight: 400;\">GA4 \u4e8b\u4ef6\u6536\u96c6\u53ca\u8a2d\u5b9a\u9650\u5236<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8a2d\u5b9aGA4\u4e8b\u4ef6\u6642\u5fc5\u9808\u8981\u4e86\u89e3\u6536\u96c6\u53ca\u8a2d\u5b9a\u7684\u9650\u5236\uff0c\u624d\u4e0d\u6703\u9020\u6210\u8cc7\u6599\u6536\u96c6\u6216\u4e8b\u4ef6\u932f\u8aa4\u767c\u751f\uff0c\u53e6\u5916\u4ed8\u8cbb\u8cfc\u8cb7GA 360\u5247\u53ef\u4ee5\u63d0\u9ad8\u66f4\u591a\u4e0a\u9650<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u6536\u96c6\u9650\u5236 (\u4ee5\u4e0b\u8209\u4f8b)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u540d\u7a31\u4e0d\u540c\u7684\u4e8b\u4ef6 : 500\u500b\u4e0d\u540c\u540d\u7a31\u4e8b\u4ef6(\u9810\u8a2d\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\u4e0d\u6703\u5217\u5165\u8a08\u7b97)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u53c3\u6578\u3001\u4e8b\u4ef6\u540d\u7a31\u9577\u5ea6 : 40 \u500b\u5b57\u5143<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u53c3\u6578\u503c\u9577\u5ea6 : 100 \u500b\u5b57\u5143<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u500b\u4e8b\u4ef6\u7684\u4e8b\u4ef6\u53c3\u6578\u4e0a\u9650 : 25 \u500b\u4e8b\u4ef6\u53c3\u6578<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u5c6c\u6027 : \u6bcf\u8cc7\u6e90 25 \u500b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u5c6c\u6027\u540d\u7a31\u9577\u5ea6 : 24 \u500b\u5b57\u5143<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u5c6c\u6027\u503c\u9577\u5ea6 : 36 \u500b\u5b57\u5143<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8a2d\u5b9a\u9650\u5236 (\u4ee5\u4e0b\u8209\u4f8b\u7686\u70ba\u55ae\u500b\u8cc7\u6e90\u7684\u8a2d\u5b9a\u4e0a\u9650)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76ee\u6a19\u5c0d\u8c61 : 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8f49\u63db : 30<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u8a02\u6df1\u5165\u5206\u6790 : 50<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u8005\u754c\u5b9a\u7bc4\u570d\u81ea\u8a02\u7dad\u5ea6 : 25<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u754c\u5b9a\u7bc4\u570d\u81ea\u8a02\u7dad\u5ea6\u53ca\u6307\u6a19 : 50<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8cc7\u6599\u4fdd\u7559 : \u6700\u4e45 14 \u500b\u6708<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u60f3\u4e86\u89e3\u66f4\u5b8c\u6574\u7684\u9650\u5236\u689d\u4ef6\uff0c\u53ef\u53c3\u95b1 : <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744?hl=zh-Hant&amp;ref_topic=9756175\"><span style=\"font-weight: 400;\">[GA4] \u6536\u96c6\u548c\u8a2d\u5b9a\u9650\u5236<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u65b0\u7248\u7684GA4\u4e5f\u5f88\u8cbc\u5fc3\u7684\u63d0\u4f9bDebugView\u7684\u529f\u80fd\uff0c\u8b93\u4f60\u5728\u8a2d\u5b9a\u5b8c\u4e8b\u4ef6\u5f8c\u53ef\u4ee5\u66f4\u5feb\u901f\u7684\u6aa2\u67e5\u662f\u5426\u6709\u932f\u8aa4\u72c0\u6cc1<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6aa2\u67e5\u4f4d\u7f6e\uff1aGA4\u8a2d\u5b9a -&gt; DebugView<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34134 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3.png\" alt=\"GA4\u4e8b\u4ef6DebugView\" width=\"1999\" height=\"1019\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3.png 1999w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3-589x300.png 589w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3-1000x510.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3-768x391.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image8-3-1536x783.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%9A%E7%94%A8%E7%89%88GA_%E8%88%87_GA4_%E4%BA%8B%E4%BB%B6%E5%B7%AE%E7%95%B0\"><\/span><span style=\"font-weight: 400;\">\u901a\u7528\u7248GA \u8207 GA4 \u4e8b\u4ef6\u5dee\u7570<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u524d\u9762\u4e86\u89e3\u4e86GA4\u7684\u4e8b\u4ef6\u985e\u578b\u53ca\u8a2d\u5b9a\u9650\u5236\uff0c\u90a3\u8207\u901a\u7528\u7248GA\u7684\u4e8b\u4ef6\u8a2d\u5b9a\u6709\u4f55\u5dee\u7570\u5462?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u8a2d\u5b9a\u5dee\u7570<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u901a\u7528\u7248GA : \u4e8b\u4ef6\u90fd\u9700\u8981\u900f\u904e\u4fee\u6539\u7a0b\u5f0f\u78bc\u6216GTM\u8a2d\u5b9a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA4 : \u5df2\u9810\u8a2d\u7db2\u7ad9+\u61c9\u7528\u7a0b\u5f0f\u7684\u81ea\u52d5\u6536\u96c6\u4e8b\u4ef6\uff0c\u9084\u53ef\u900f\u904eGA4\u4ecb\u9762\u7ba1\u7406\u4e8b\u4ef6\u53ca\u8a2d\u5b9a\u65b0\u7684\u81ea\u8a02\u4e8b\u4ef6\u3002<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u5b9a\u7fa9\u5dee\u7570<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u901a\u7528\u7248GA : \u4e3b\u8981\u900f\u904e&#8221;\u4e8b\u4ef6\u52d5\u4f5c&#8221;\u3001&#8221;\u4e8b\u4ef6\u985e\u5225&#8221;\u3001&#8221;\u4e8b\u4ef6\u6a19\u7c64&#8221;\u3001&#8221;\u4e8b\u4ef6\u503c&#8221; \u4f86\u5b9a\u7fa9\u4e8b\u4ef6<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">gtag(&#8216;event&#8217;, <\/span><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u52d5\u4f5c<\/span><span style=\"font-weight: 400;\">, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8216;event_category&#8217;: \u4e8b\u4ef6\u985e\u5225,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8216;event_label&#8217;: \u4e8b\u4ef6\u6a19\u7c64,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8216;value&#8217;: \u4e8b\u4ef6\u503c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">GA4 : \u4e3b\u8981\u900f\u904e&#8221;\u4e8b\u4ef6\u540d\u7a31&#8221;\u3001&#8221;\u4e8b\u4ef6\u53c3\u6578&#8221;\u3001&#8221;\u53c3\u6578\u503c&#8221;\u4f86\u5b9a\u7fa9\u4e8b\u4ef6<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">gtag(&#8216;event&#8217;, <\/span><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u540d\u7a31<\/span><span style=\"font-weight: 400;\">, {<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u53c3\u6578_1: \u4e8b\u4ef6\u53c3\u65781_\u503c,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u53c3\u6578_2: \u4e8b\u4ef6\u53c3\u65782_\u503c,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e8b\u4ef6\u53c3\u6578_3: \u4e8b\u4ef6\u53c3\u65783_\u503c,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">});<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"%E9%80%9A%E7%94%A8%E7%89%88GA_%E8%88%87_GA4_%E4%BA%8B%E4%BB%B6%E8%A8%AD%E8%A8%88\"><\/span><span style=\"font-weight: 400;\">\u901a\u7528\u7248GA \u8207 GA4 \u4e8b\u4ef6\u8a2d\u8a08<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5047\u5982\u5df2\u7d93\u6709\u5728\u901a\u7528\u7248GA\u5b89\u88dd\u4e8b\u4ef6\uff0c\u60f3\u8981\u5b89\u88ddGA4\u4e26\u540c\u6642\u80fd\u5920\u5728\u5169\u908a\u90fd\u8ffd\u8e64\u5230\u4e8b\u4ef6\u6578\u64da\uff0c\u8a72\u5982\u4f55\u8b93\u5169\u908a\u90fd\u80fd\u6536\u5230\u6b63\u78ba\u6578\u64da\u53ca\u540c\u6b65\u5462?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u8b93\u4e8b\u4ef6\u6703\u540c\u6642\u50b3\u9001\u81f3\u901a\u7528\u7248GA \u548c GA4<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5efa\u8b70\u53ef\u4ee5\u63a1\u7528\u96d9\u91cd\u6a19\u8a18\u505a\u6cd5\uff0c\u5c07\u4e8b\u4ef6\u89f8\u767c\u540c\u6642\u50b3\u5230\u901a\u7528\u7248GA\u4ee5\u53caGA4\uff0c\u901a\u7528\u7248GA\u7684&#8221;\u4e8b\u4ef6\u52d5\u4f5c&#8221;&lt;action&gt;\u5728GA4\u6703\u81ea\u52d5\u8f49\u63db\u70ba&#8221;\u4e8b\u4ef6\u540d\u7a31&#8221;&lt;event_name&gt;\uff0c\u800c\u5176\u4ed6\u5982&#8221;\u4e8b\u4ef6\u985e\u5225&#8221;\u3001&#8221;\u4e8b\u4ef6\u6a19\u7c64&#8221;\u3001&#8221;\u4e8b\u4ef6\u503c&#8221;\u5247\u6703\u81ea\u52d5\u8f49\u63db\u70ba&#8221;\u4e8b\u4ef6\u81ea\u8a02\u53c3\u6578&#8221;\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96d9\u91cd\u6a19\u8a18\u7684\u505a\u6cd5\u9019\u908a\u5efa\u8b70\u63a1\u7528gtag.js\u6216GTM\u7684\u65b9\u6cd5<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gtag.js<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u662f\u4f7f\u7528 gtag.js 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400;\">\uff0c\u4f46\u9019\u908a\u5efa\u8b70\u4f7f\u7528config\u65b9\u5f0f\u5728\u8cc7\u6599\u6293\u53d6\u4e0a\u6703\u662f\u8f03\u4fdd\u96aa\u7684\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GTM<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528GTM\u5b89\u88ddGA4\u8ffd\u8e64\u6216\u4e8b\u4ef6\u662f\u6700\u5f48\u6027\u7684\u65b9\u5f0f\uff0c\u540c\u6642\u904e\u53bb\u5728\u901a\u7528\u7248GA\u8a2d\u5b9a\u7684\u8b8a\u6578\u6216\u89f8\u767c\u689d\u4ef6\u4e5f\u80fd\u66f4\u5feb\u66f4\u9748\u6d3b\u5730\u61c9\u7528\u5728GA4\u4e2d\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34126 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image4-4.png\" alt=\"GTM\u5b89\u88ddGA4\" width=\"1172\" height=\"633\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image4-4.png 1172w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/image4-4-555x300.png 555w, 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src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-google-responsive-search-ads\/\">2022 Google Ads \u95dc\u9375\u5b57\u5ee3\u544a \u2013 \u56de\u61c9\u5f0f\u641c\u5c0b\u5ee3\u544a\u6307\u5357<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/what-is-ga4\/\">Google 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