{"id":34536,"date":"2022-05-30T16:32:52","date_gmt":"2022-05-30T08:32:52","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=34536"},"modified":"2023-12-28T16:31:41","modified_gmt":"2023-12-28T08:31:41","slug":"martech-asia-2022-idc-bcg-martech-metaverse","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/","title":{"rendered":"MarTech \u7684\u4eca\u65e5\u672a\u4f86\uff1a\u6578\u4f4d\u512a\u5148\u5f15\u7206\u6d6a\u6f6e\uff0c\u5143\u5b87\u5b99\u662f\u5fc5\u722d\u4e4b\u5730 &#8211; MarTech Asia 2022 \u5c08\u984c\u5831\u5c0e"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2022 MarTech Asia \u57284\u670813\u65e5\u8209\u884c\uff0c\u4e3b\u8fa6\u55ae\u4f4d awoo \u963f\u7269\u79d1\u6280\u7279\u5225\u9080\u8acb\u77e5\u540d\u8abf\u7814\u6a5f\u69cb IDC \u8207\u7ba1\u7406\u9867\u554f\u5de8\u64d8\u6ce2\u58eb\u9813\u7ba1\u9867\u849e\u81e8\u73fe\u5834\uff0c\u5206\u5225\u4ee5\u300cMarTech in the Era of Digital Acceleration\u300d\u8207\u300cBeyond the Hype of Metaverse\u300d\u9032\u884c\u6f14\u8aaa\uff0c\u5256\u6790\u570b\u969b\u884c\u92b7\u79d1\u6280\u8207\u5143\u5b87\u5b99\u5546\u767c\u5c55\u8da8\u52e2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IDC \u53f0\u7063\u7e3d\u7d93\u7406\u6c5f\u82b3\u97fb\u6307\u51fa\uff0c\u5728\u300c\u6578\u4f4d\u512a\u5148\u300d\u7684\u6642\u4ee3\u4f01\u696d\u671f\u671b\u900f\u904e\u6578\u4f4d\u79d1\u6280\u4f86\u5efa\u7acb\u7af6\u722d\u529b\u8207\u5275\u65b0\u529b\uff0c\u6216\u662f\u85c9\u6b64\u9054\u6210\u6578\u4f4d\u8f49\u578b\uff1b\u800c BCG \u8463\u4e8b\u7e3d\u7d93\u7406\u66a8\u5408\u5925\u4eba\u99ae\u535a\u5805\u4e5f\u9810\u6e2c\uff0cMarTech \u884c\u92b7\u79d1\u6280\u672a\u4f86\u7684\u65b0\u6230\u5834\u5c31\u662f\u5728\u5143\u5b87\u5b99\u4e0a\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#IDC%EF%BC%9A%E6%95%B8%E4%BD%8D%E5%8A%A0%E9%80%9F%E6%99%82%E4%BB%A3%EF%BC%8CMarTech_%E5%B0%87%E6%98%AF%E3%80%8C%E7%87%9F%E6%94%B6%E6%88%90%E9%95%B7%E3%80%8D%E7%9A%84%E9%97%9C%E9%8D%B5\" >IDC\uff1a\u6578\u4f4d\u52a0\u901f\u6642\u4ee3\uff0cMarTech \u5c07\u662f\u300c\u71df\u6536\u6210\u9577\u300d\u7684\u95dc\u9375<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E7%9A%84%E4%B8%89%E5%A4%A7%E6%8C%91%E6%88%B0\" >\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u4e09\u5927\u6311\u6230<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#%E5%B0%8D%E6%87%89%E6%9C%AA%E4%BE%86%E5%95%86%E5%8B%99%E7%9A%844%E5%80%8B%E8%B6%A8%E5%8B%A2\" >\u5c0d\u61c9\u672a\u4f86\u5546\u52d9\u76844\u500b\u8da8\u52e2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#BCG%EF%BC%9A%E5%85%83%E5%AE%87%E5%AE%99%E4%B9%8B%E8%B7%AF%EF%BC%8C%E5%82%AC%E7%94%9F%E8%99%9B%E5%AF%A6%E6%95%B4%E5%90%88%E7%9A%84_MarTech\" >BCG\uff1a\u5143\u5b87\u5b99\u4e4b\u8def\uff0c\u50ac\u751f\u865b\u5be6\u6574\u5408\u7684 MarTech<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#%E5%85%83%E5%AE%87%E5%AE%99%E4%B8%AD%E7%9A%84%E3%80%8C%E5%B0%8E%E6%B5%81%E3%80%81%E5%B0%8E%E8%B3%BC%E3%80%81%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E3%80%8D\" >\u5143\u5b87\u5b99\u4e2d\u7684\u300c\u5c0e\u6d41\u3001\u5c0e\u8cfc\u3001\u6703\u54e1\u7d93\u71df\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/martech-asia-2022-idc-bcg-martech-metaverse\/#%E4%B8%89%E5%80%8B%E5%85%83%E5%AE%87%E5%AE%99%E4%BD%88%E5%B1%80%E7%AD%96%E7%95%A5\" >\u4e09\u500b\u5143\u5b87\u5b99\u4f48\u5c40\u7b56\u7565<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"IDC%EF%BC%9A%E6%95%B8%E4%BD%8D%E5%8A%A0%E9%80%9F%E6%99%82%E4%BB%A3%EF%BC%8CMarTech_%E5%B0%87%E6%98%AF%E3%80%8C%E7%87%9F%E6%94%B6%E6%88%90%E9%95%B7%E3%80%8D%E7%9A%84%E9%97%9C%E9%8D%B5\"><\/span><b>IDC\uff1a\u6578\u4f4d\u52a0\u901f\u6642\u4ee3\uff0cMarTech \u5c07\u662f\u300c\u71df\u6536\u6210\u9577\u300d\u7684\u95dc\u9375<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6c5f\u82b3\u97fb\u8aaa\u660e\uff0c\u5728\u65b0\u51a0\u75ab\u60c5\u4f86\u8972\u524d\uff0c\u63d0\u53ca\u300cMarTech \u884c\u92b7\u79d1\u6280\u300d\u4e00\u8a5e\u6642\uff0c\u591a\u6578\u4eba\u90fd\u8a8d\u70ba\u662f B2C \u4f01\u696d\u7684\u4e8b\uff0c\u4f46\u7576\u75ab\u60c5\u8513\u5ef6\u5168\u7403\u5f8c\uff0cB2B \u4f01\u696d\u4e5f\u958b\u59cb\u5229\u7528\u6578\u4f4d\u79d1\u6280\u62d3\u5c55\u884c\u92b7\u696d\u52d9\uff0c\u66f4\u670974%\u7684 B2B \u4f01\u696d\u5df2\u5c07\u96fb\u5546\u7d0d\u5165\u4e09\u5e74\u5167\u767c\u5c55\u76ee\u6a19\uff0c\u5176\u4e2d\u4e5f\u670969%\u7684\u4f01\u696d\u5df2\u63a1\u7528\u300c\u5373\u6642\u901a\u8a0a\u8edf\u9ad4\u300d\u8207\u5ba2\u6236\u6d3d\u5546\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u5728\u9019\u6a23\u7684\u8da8\u52e2\u4e0b\uff0c\u884c\u92b7\u4eba\u54e1\u7684\u89d2\u8272\u6703\u6539\u8b8a\u55ce\uff1f\u300d\u6c5f\u82b3\u97fb\u8aaa\uff0c\u6839\u64da IDC \u6bcf\u5e74\u5c0d CMO \u884c\u92b7\u9577\u8a2a\u554f\u7684\u67e5\u5831\u544a\u6307\u51fa\uff0c\u591a\u6578\u7684\u884c\u92b7\u9577\u8a8d\u70ba\u81ea\u5df1\u6700\u4e3b\u8981\u7684\u8077\u8cac\u662f\u54c1\u724c\u7ba1\u7406\uff0c\u4f46\u7576\u554f\u5230\u672a\u4f8612~18\u500b\u6708\u7684\u8cac\u4efb\u76ee\u6a19\u6642\u537b\u6539\u6210\u4ee5\u300c\u696d\u52d9\u6210\u9577\u300d\u5217\u70ba\u9996\u4f4d\uff0c\u9577\u671f\u4ea6\u7136\u3002\u9019\u8aaa\u660e\u884c\u92b7\u4eba\u54e1\u8a8d\u70ba\u81ea\u5df1\u7684\u5de5\u4f5c\u9700\u8981\u6709\u52a9\u65bc\u696d\u7e3e\u6578\u5b57\u3002\u7279\u5225\u5728\u300c\u6578\u4f4d\u512a\u5148\u6642\u4ee3\u300d\u4f01\u696d\u5c0e\u5165 MarTech \u884c\u92b7\u79d1\u6280\u4e4b\u6642\uff0c\u884c\u92b7\u64cd\u4f5c\u8207\u696d\u52d9\u6210\u9577\u66f4\u9700\u8981\u5169\u76f8\u7d50\u5408\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35234 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-01-min-1000x566.png\" alt=\"IDC\uff1a\u6578\u4f4d\u52a0\u901f\u6642\u4ee3\uff0cMarTech \u5c07\u662f\u300c\u71df\u6536\u6210\u9577\u300d\u7684\u95dc\u9375\" width=\"1000\" height=\"566\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-01-min-1000x566.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-01-min-530x300.png 530w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-01-min-768x434.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-01-min.png 1172w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B6%88%E8%B2%BB%E8%80%85%E8%A1%8C%E7%82%BA%E7%9A%84%E4%B8%89%E5%A4%A7%E6%8C%91%E6%88%B0\"><\/span><b>\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u4e09\u5927\u6311\u6230<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6b64\u5916\uff0cIDC \u7684\u5831\u544a\u4e5f\u986f\u793a\uff0c\u96642022\u5e74\u4e4b\u5916\uff0c\u8fd1\u5e74\u5168\u7403\u4f01\u696d\u5728\u884c\u92b7\u4e0a\u7684\u6295\u8cc7\u589e\u5e45\u8d85\u8d8a\u65bc\u4f01\u696d\u7684\u71df\u6536\u589e\u5e45\uff0c\u59822021\u5e74\u5168\u7403\u4f01\u696d\u71df\u6536\u6210\u9577\u7d046%\uff0c\u884c\u92b7\u6295\u8cc7\u537b\u589e\u52a0\u4e86\u8fd110%\uff0c\u6c5f\u82b3\u97fb\u8aaa\u660e\uff0c\u9019\u4e0d\u50c5\u662f\u56e0\u61c9\u884c\u92b7\u8207\u696d\u52d9\u9023\u52d5\u6027\u65e5\u76ca\u6f38\u9577\uff0c\u4f01\u696d\u9084\u9700\u9762\u5c0d3\u500b\u6d88\u8cbb\u8005\u884c\u70ba\u4e0a\u7684\u6311\u6230\uff1a<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><b>1. \u6d88\u8cbb\u8005\u884c\u70ba\u8d8a\u4f86\u8d8a\u8907\u96dc<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><b><\/b><span style=\"font-weight: 400;\">\u904e\u53bb\u6d88\u8cbb\u8005\u5728\u9032\u884c\u8cfc\u8cb7\u6c7a\u7b56\u4e4b\u524d\uff0c\u5e73\u5747\u6703\u63a5\u89f8\u52301~2\u500b\u901a\u8def\uff0c\u5982\u4eca\u81f3\u5c11\u6703\u63a5\u89f84\u500b\u901a\u8def\uff0c\u4e14\u6709\u4ee5\u4e0b\u884c\u70ba\u73fe\u8c61\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9\u6210\u7684\u6d88\u8cbb\u8005\u5728\u8cfc\u7269\u524d\u5728\u7db2\u8def\u4e0a\u505a\u8cc7\u8a0a\u7684\u8490\u96c6\u7814\u7a76\uff0c\u540c\u6642\u4e5f\u5728\u7dda\u4e0a\u8cfc\u7269\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2\u6210\u7684\u6d88\u8cbb\u8005\u96d6\u9032\u5230\u5e97\u5167\uff0c\u4f46\u4ecd\u56de\u5230\u7dda\u4e0a\u8cfc\u7269\uff1b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2~4\u6210\u7684\u6d88\u8cbb\u8005\u63a1\u7528\u65b0\u79d1\u6280\u9032\u884c\u8cfc\u8cb7\uff0c\u5982 App\u3001Kiosk \u624b\u6a5f\u3001\u7a7f\u6234\u88dd\u7f6e\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">5\u6210\u4ee5\u4e0a\u7684\u6d88\u8cbb\u8005\u5230\u5e97\u6d88\u8cbb\uff0c\u662f\u56e0\u5f48\u6027\u7684\u7269\u6d41\u8207\u9000\u8ca8\u898f\u5247\uff0c\u5426\u5247\u5c07\u65bc\u7dda\u4e0a\u8cfc\u8cb7\u3002<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5f9e\u73fe\u8c61\u4f86\u770b\uff0c\u4f01\u696d\u5728\u638c\u63e1\u6d88\u8cbb\u8005\u7684\u6d88\u8cbb\u6b77\u7a0b\u5c07\u8d8a\u4f86\u8d8a\u56f0\u96e3\u3002<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><b><\/b><b>2. CX \u5ba2\u6236\u9ad4\u9a57\u7684\u8981\u6c42\u9a5f\u589e<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u638c\u63e1 CX \u5ba2\u6236\u9ad4\u9a57\u5c31\u6210\u4e86\u89e3\u7b54\uff0cIDC \u628a CX \u5ba2\u6236\u9ad4\u9a57\u5206\u70ba5\u500b\u5c64\u6b21\uff0c\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consent \u540c\u610f\uff1a<\/b><span style=\"font-weight: 400;\">\u5982 2C \u500b\u8cc7\u8207\u96b1\u79c1\u30012B \u8077\u7a31\u8207\u9810\u7b97\uff0c\u672a\u7d93\u5141\u8a31\u5c07\u7981\u6b62\u4f7f\u7528<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User Preferences \u7528\u6236\u504f\u597d\uff1a<\/b><span style=\"font-weight: 400;\">\u900f\u904e\u6b63\u78ba\u7684\u7ba1\u9053\u3001\u5167\u5bb9\u3001\u983b\u7387\u4f86\u63a5\u89f8\u6d88\u8cbb\u8005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recommendations \u500b\u4eba\u5316\u5efa\u8b70\uff1a<\/b><span style=\"font-weight: 400;\">\u57fa\u65bc\u4e0a\u8ff02\u9ede\uff0c\u624d\u80fd\u5c07\u500b\u4eba\u6578\u64da\u7528\u65bc\u884c\u92b7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuity \u9023\u7e8c\u6027<\/b><span style=\"font-weight: 400;\">\uff1a\u5ba2\u6236\u5728\u5404\u500b\u901a\u8def\u7684\u6578\u64da\uff0c\u5fc5\u9808\u8ddf\u8457\u5ba2\u6236\u4e00\u8d77\u79fb\u52d5\uff0c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mentor Marketing \u6307\u5c0e\u5f0f\u884c\u92b7\uff1a<\/b><span style=\"font-weight: 400;\">\u70ba\u5ba2\u6236\u9810\u5224\u9700\u6c42\u3001\u63d0\u4f9b\u5efa\u8b70\uff0c\u512a\u5316\u6d88\u8cbb\u9ad4\u9a57.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u591a\u6578\u4f01\u696d\u8a8d\u70ba\uff0c\u5982\u679c\u505a\u597d CX \u5ba2\u6236\u9ad4\u9a57\uff0c\u5c07\u6709\u52a9\u65bc\u5ba2\u6236\u6eff\u610f\u5ea6\u8207\u7372\u5ba2\u91cf\u63d0\u5347\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35236 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-02-min-1000x566.png\" alt=\"IDC \u4e94\u5c64\u6b21\u300c CX \u5ba2\u6236\u9ad4\u9a57\u300d\" width=\"1000\" height=\"566\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-02-min-1000x566.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-02-min-530x300.png 530w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-02-min-768x434.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-02-min.png 1172w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4 style=\"padding-left: 40px;\"><b>3. \u9762\u5c0d\u5927\u91cf\u4e14\u7834\u788e\u5316\u7684\u6578\u64da<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6839\u64da IDC \u8abf\u67e5\uff0c\u7d71\u5408\u4e0d\u540c\u6027\u8cea\u3001\u6beb\u7121\u95dc\u806f\u7684\u6578\u64da\uff0c\u5982\u4f55\u5728 Cookieless \u6642\u4ee3\u4e0b\uff0c\u5efa\u7acb\u8d77\u81ea\u5df1\u7684\u6578\u64da\u4f86\u6e90\uff0c\u4e26\u4e14\u5c07\u4e4b\u6574\u5408\uff0c\u662f\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u7684\u4e00\u5927\u6311\u6230\u3002<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E5%B0%8D%E6%87%89%E6%9C%AA%E4%BE%86%E5%95%86%E5%8B%99%E7%9A%844%E5%80%8B%E8%B6%A8%E5%8B%A2\"><\/span><b>\u5c0d\u61c9\u672a\u4f86\u5546\u52d9\u76844\u500b\u8da8\u52e2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6c5f\u82b3\u97fb\u9032\u4e00\u6b65\u8aaa\u660e\uff0c<\/span><span style=\"font-weight: 400;\">\u8cc7\u6599\u4e0d\u50c5\u662f MarTech \u6578\u64da\u4f86\u6e90\u7684\u57fa\u790e\uff0c\u4e5f\u662f\u56e0\u61c9\u672a\u4f86\u6240\u6709\u700f\u89bd\u5668\u4e0d\u652f\u63f4\u7b2c\u4e09\u65b9 Cookie \u7684\u6578\u4f4d\u74b0\u5883\uff0c\u56e0\u6b64 MarTech \u4e5f\u6709\u4e86\u76f8\u5c0d\u61c9\u76844\u500b\u8da8\u52e2\uff1a<\/span><\/p>\n<h4 style=\"padding-left: 40px;\"><b>1. \u7b2c\u4e00\u65b9\u6578\u64da\u662f\u884c\u92b7\u95dc\u9375<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">IDC \u7684\u300cCMO \u5341\u5927\u8da8\u52e2\u9810\u6e2c\u5831\u544a\u300d\u6307\u51fa\uff0c\u7b2c\u4e00\u65b9\u6578\u64da\u8207\u5ba2\u6236\u6578\u64da\uff0c\u662f\u884c\u92b7\u9577\u5011\u8a8d\u70ba\u6700\u91cd\u8981\u7684\uff0c\u7121\u7368\u6709\u5076\uff0cIDC \u53e6\u4e00\u4efd\u300c\u672a\u4f86\u6d88\u8cbb\u8005\u5341\u5927\u8da8\u52e2\u5831\u544a\u300d\u4e5f\u6307\u51fa\uff0c\u6d88\u8cbb\u8005\u5011\u9858\u610f\u6295\u904e Pay for data \u7684\u6a5f\u5236\uff0c\u4f86\u5411\u4f01\u696d\u4ea4\u63db\u81ea\u5df1\u7684\u500b\u4eba\u6578\u64da\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35238 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-03-min-1000x563.png\" alt=\"IDC \u300cCMO \u5341\u5927\u8da8\u52e2\u9810\u6e2c\u5831\u544a\u300d\" width=\"1000\" height=\"563\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-03-min-1000x563.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-03-min-533x300.png 533w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-03-min-768x433.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-03-min.png 1042w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><\/h4>\n<h4 style=\"padding-left: 40px;\"><b>2. CDP\u8de8\u5e73\u53f0\u8de8\u6578\u64da\u767c\u5c55<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">IDC \u57df\u6e2c\uff0cCDP \u5c07\u88ab\u8ce6\u4e88\u8de8\u901a\u8def\u6578\u64da\u8490\u96c6\u7684\u80fd\u529b\uff0c\u4e5f\u5c07\u5f9e\u4ee5\u696d\u52d9\u6d41\u7a0b\u7684\u8cc7\u6599\u641c\u96c6\u5c0e\u5411\uff0c\u8f49\u70ba\u4ee5\u5ba2\u6236\u70ba\u6838\u5fc3\u7684\u8cc7\u6599\u8490\u96c6\u5c0e\u5411\uff0c\u4e0d\u50c5\u63a1\u53ca\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u4e5f\u5fc5\u9808\u63a1\u96c6\u975e\u7d50\u69cb\u5316\u8cc7\u6599\uff0c\u4e26\u7d50\u5408\u65b0\u79d1\u6280\u4f86\u52a0\u4ee5\u8655\u7406\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35240 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-04-min-1000x560.png\" alt=\"CDP \u8de8\u5e73\u53f0\u8de8\u6578\u64da\u767c\u5c55\" width=\"1000\" height=\"560\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-04-min-1000x560.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-04-min-536x300.png 536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-04-min-768x430.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-04-min.png 1172w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><\/h4>\n<h4 style=\"padding-left: 40px;\"><b>3. \u65b0\u79d1\u6280\u5728\u884c\u92b7\u4e0a\u7684\u61c9\u7528<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u6295\u904e\u5982 AI \u4eba\u5de5\u667a\u6167\u7684\u6a5f\u5668\u5b78\u7fd2\u3001\u6df1\u5ea6\u5b78\u7fd2\uff0c\u5354\u52a9\u4f01\u696d\u63a1\u96c6\u3001\u5206\u6790\u3001\u6574\u5408\u8cc7\u6599\uff0c\u7279\u5225\u662f\u7121\u6cd5\u4ee5\u4eba\u529b\u8655\u7406\u7684\u300c\u975e\u7d50\u69cb\u5316\u300d\u8207\u300c\u975e\u7dda\u6027\u300d\u8cc7\u6599\uff0c\u4f86\u77e5\u9053\u6d88\u8cbb\u8005\u7684\u610f\u5716\u3002\u6b64\u5916\uff0c\u900f\u904e AI \u4eba\u5de5\u667a\u6167\uff0c\u4e5f\u80fd\u9032\u4e00\u6b65\u9054\u6210\u667a\u6167\u5546\u52d9\u3001\u884c\u92b7\u6d41\u7a0b\u81ea\u52d5\u5316\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35242 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-05-min-1000x564.png\" alt=\"\u65b0\u79d1\u6280\u5728\u884c\u92b7\u4e0a\u7684\u61c9\u7528\" width=\"1000\" height=\"564\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-05-min-1000x564.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-05-min-532x300.png 532w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-05-min-768x433.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-05-min.png 1180w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><\/h4>\n<h4 style=\"padding-left: 40px;\"><b>4. \u654f\u6377\u884c\u92b7\u7121\u7a0b\u5f0f\u78bc\u958b\u767c<\/b><\/h4>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Low-Code\u3001Zero-Code \u5c07\u8ce6\u80fd\u884c\u92b7\u4eba\u54e1\u5177\u6709\u7a0b\u5f0f\u958b\u767c\u80fd\u529b\uff0c\u80fd\u66f4\u5feb\u901f\u52d5\u5c0d\u61c9\u5e02\u5834\u9700\u6c42\uff0c\u800c\u4e0d\u5fc5\u9ebb\u7169\u7a0b\u5f0f\u958b\u767c\u4eba\u54e1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35244 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-06-min-1000x561.png\" alt=\"\u654f\u6377\u884c\u92b7\u7121\u7a0b\u5f0f\u78bc\u958b\u767c\" width=\"1000\" height=\"561\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-06-min-1000x561.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-06-min-534x300.png 534w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-06-min-768x431.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-06-min.png 1179w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"BCG%EF%BC%9A%E5%85%83%E5%AE%87%E5%AE%99%E4%B9%8B%E8%B7%AF%EF%BC%8C%E5%82%AC%E7%94%9F%E8%99%9B%E5%AF%A6%E6%95%B4%E5%90%88%E7%9A%84_MarTech\"><\/span><b>BCG\uff1a\u5143\u5b87\u5b99\u4e4b\u8def\uff0c\u50ac\u751f\u865b\u5be6\u6574\u5408\u7684 MarTech<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u99ae\u535a\u5805\u900f\u9732\uff0c<\/span><span style=\"font-weight: 400;\">\u7576\u81c9\u66f8\u8207\u5fae\u8edf\u76f8\u7e7c\u5ba3\u5e03\u6295\u5165\u5143\u5b87\u5b99\u5f8c\uff0cBCG \u6240\u670d\u52d9\u7684\u5168\u7403500\u5927\u4f01\u696d\u5ba2\u6236\u8b8a\u8702\u64c1\u8a62\u554f\u300c\u6211\u5011\u80fd\u5728\u5143\u5b87\u5b99\u4e0a\u505a\u4e9b\u4ec0\u9ebc\uff1f\u300d\uff0c\u4ed6\u4ee5 NIKE \u7684\u70ba\u4f8b\uff0c\u5176\u6240\u63a8\u51fa\u7684 NIKELAND \u5c31\u8b93\u5404\u754c\u770b\u898b\u300c\u5143\u5b87\u5b99\u300d\u7684\u771f\u5be6\u96db\u5f62\uff0c\u751a\u81f3\u7d50\u5408\u96fb\u5546\u884c\u92b7\u7684\u6a21\u5f0f\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%83%E5%AE%87%E5%AE%99%E4%B8%AD%E7%9A%84%E3%80%8C%E5%B0%8E%E6%B5%81%E3%80%81%E5%B0%8E%E8%B3%BC%E3%80%81%E6%9C%83%E5%93%A1%E7%B6%93%E7%87%9F%E3%80%8D\"><\/span><b>\u5143\u5b87\u5b99\u4e2d\u7684\u300c\u5c0e\u6d41\u3001\u5c0e\u8cfc\u3001\u6703\u54e1\u7d93\u71df\u300d<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><b>1. \u5143\u5b87\u5b99\u4e2d\u7684\u5c0e\u6d41\uff0c\u8b93\u7c89\u7d72\u5c0d\u54c1\u724c\u6709\u300c\u53c3\u8207\u611f\u300d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5f9e2021\u5e74\u958b\u59cb\uff0cNIKE \u627e\u4f86\u4e86 ROBLAX\uff0c\u6253\u9020\u4e86 NIKE \u7684\u5c08\u5c6c\u5143\u5b87\u5b99 NIKELAND\uff08ROBLAX \u662f\u9996\u5c48\u4e00\u6307\u7684\u5143\u5b87\u5b99\u516c\u53f8\uff0c\u6bcf\u6708\u7684\u7528\u6236\u9ad8\u90541.5\u5104\uff0cApp \u9ecf\u8457\u5ea6\u90542.5\u5c0f\u6642\uff09\u3002\u4e8b\u5be6\u4e0a\uff0cNIKELAND \u5c31\u662f NIKE \u5728\u5967\u514b\u862d\u7e3d\u90e8\u7684\u7e2e\u5f71\uff0c\u6709\u7403\u5834\u3001\u7530\u5f91\u5834\u3001\u904b\u52d5\u5834\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5728 NIKE \u7684\u4e3b\u5834\u4e0a\u5927\u73a9\u7279\u73a9\uff0c\u589e\u52a0\u8207\u7528\u6236\u4e4b\u9593\u7684\u4e92\u52d5\uff0c\u4e5f\u80fd\u5229\u7528 ROBLAX \u7684\u8ca8\u5e63\u8cfc\u8cb7 NIKELAND \u4e0a\u7684 NIKE \u5546\u54c1\u3002<\/span><\/p>\n<h4><b>2. \u5143\u5b87\u5b99\u4e2d\u7684\u5c0e\u8cfc\uff0c\u53bb\u4e2d\u5fc3\u5316\u52a0\u901f\u4f01\u696d\u300cDTC\u300d<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u300c\u5f9e NIKELAND \u4e0a\uff0c\u6211\u5011\u770b\u898b\u4e86\u7528\u300e\u8cfc\u7269\u300f\u5df2\u7136\u767c\u751f\u5728\u5143\u5b87\u5b99\u4e0a\u300d\u99ae\u535a\u5805\u8a8d\u70ba\uff0c\u63d0\u5230\u4e86\u4ea4\u6613\uff0c\u5c31\u4e0d\u5f97\u4e0d\u63d0\u5230\u73fe\u5728\u6b63\u592f\u7684 NFT \u975e\u540c\u8cea\u5316\u4ee3\u5e63\uff08Non \u2013Fungible Token\uff09\uff0c\u4e26\u9032\u4e00\u6b65\u5f37\u8abf\uff0c\u4ee5\u54c1\u724c\u6240\u767c\u884c\u7684 NFT\uff0c\u5c07\u6709\u52a9\u5ba2\u6236\u7684\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u5c0a\u69ae\u611f\u3001\u8a8d\u540c\u611f\uff0c\u8b93\u54c1\u724c\u8207\u5ba2\u6236\u7684\u95dc\u4fc2\u66f4\u7dca\u5bc6<\/span><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u99ae\u535a\u5805\u4e5f\u63d0\u9192\uff0c\u76ee\u524d\u5ba2\u6236\u8207\u54c1\u724c\u7684\u4e92\u52d5\u90fd\u662f\u767c\u751f\u5728\u300c\u5e73\u53f0\u300d\u4e4b\u4e0a\uff0c\u539f\u56e0\u662f\u57fa\u65bc\u5c0d\u5e73\u53f0\u7684\u4fe1\u4efb\uff0c\u7136\u800c\uff0c\u7576Blackchain\u5340\u584a\u93c8\uff08\u53bb\u4e2d\u5fc3\u5316\uff09\u88ab\u61c9\u7528\u8d8a\u4f86\u8d8a\u5ee3\u6cdb\uff0c\u4f01\u696d\u5be6\u65bd DTC\uff08Direct to customer\uff09\u4e5f\u6703\u8d8a\u4f86\u8d8a\u8208\u76db\uff0c\u4e0d\u518d\u9700\u8981\u900f\u904e\u7b2c\u4e09\u65b9\u5e73\u53f0\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35246 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-07-min-1000x564.png\" alt=\"\u5143\u5b87\u5b99\u4e2d\u7684\u5c0e\u8cfc\uff0c\u53bb\u4e2d\u5fc3\u5316\u52a0\u901f\u4f01\u696d\u300cDTC\u300d\" width=\"1000\" height=\"564\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-07-min-1000x564.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-07-min-532x300.png 532w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-07-min-768x433.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-07-min.png 1132w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h4><b style=\"font-style: inherit;\">3. \u5143\u5b87\u5b99\u4e2d\u7684\u6703\u54e1\u7d93\u71df\uff0c\u5584\u7528 NFT\uff08Non\u2013Fungible Token\uff09<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">FB \u5275\u8fa6\u4eba\u7956\u514b\u67cf\u5ba3\u4f48\u6bcf\u5e74\u6295\u5165100\u5104\u7f8e\u91d1\u6253\u9020\u5143\u5b87\u5b99\u74b0\u5883\uff0c\u5305\u542b\u5728 NBA \u8cfd\u4e8b\u4e2d\u5927\u529b\u5ba3\u50b3\u3002\u7121\u7368\u6709\u5076\uff0cROBLAX \u53bb\u5e74\u5728\u8667\u640d1\u5104\u7f8e\u91d1\u4e4b\u4e0b\uff08\u53bb\u5e74\u7372\u5229\uff19\u5104\u7f8e\u91d1\u3001\u7814\u767c\u82b1\u8cbb10\u5104\u7f8e\u91d1\uff09\uff0c\u4ecd\u6301\u7e8c\u6295\u5165\u7d93\u8cbb\u5728\u7814\u767c\u4e0a\u3002\u7d93\u8cbb\u7684\u5927\u91cf\u6295\u5165\uff0c\u8b93\u5404\u5bb6\u5143\u5b87\u5b99\u90fd\u7121\u4e0d\u671f\u5f85\u54c1\u724c\u9032\u99d0\uff0c\u70ba\u9ad8\u758a\u7684\u6295\u8cc7\u6ce8\u5165\u7372\u5229\u6d3b\u6c34\uff0c\u56e0\u6b64\uff0c\u5c0d\u65bc\u54c1\u724c\u5546\u4f86\u8aaa\uff0c\u73fe\u5728\u9032\u5165\u5143\u5b87\u5b99\u53cd\u5012\u4e86\u66f4\u597d\u7684\u5408\u4f5c\u7c4c\u78bc\uff0c\u5176\u4e2d FOREVER 21 \u8207 HYUNDAI \u90fd\u662f\u6436\u5148\u8d77\u8dd1\u7684\u9818\u5148\u8005\u3002<\/span><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5143\u5b87\u5b99\u7684\u73a9\u6cd5\u4ecd\u53ea\u50cf FB \u4e0a\u6295\u653e\u5ee3\u544a\u6216\u8ca9\u8ce3\u865b\u64ec\u5546\u54c1\u55ce\uff1f\u6050\u6015\u4e0d\u662f\uff0c\u4ee5\u53ef\u53e3\u53ef\u6a02\u5c31\u767c\u884c\u4e86\u505a Friend Package \u7684 NFT\uff0c\u5305\u542b\u4e86\u56db\u500b\u9805\u76ee\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u767c\u884c Decentraland \u4e0a\u7684\u53ef\u53e3\u53ef\u6a02\u593e\u514b\uff0c\u53ef\u4ee5\u5beb\u4e0a\u81ea\u5df1\u7684\u540d\u5b57<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9001\u51fa1940\u5e74\u4ee3\u53ef\u53e3\u53ef\u6a02\u5ee3\u544a\u85dd\u8853\u54c1\u7684 NFT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u51fa\u53ef\u53e3\u53ef\u6a02\u958b\u74f6\u6c23\u5674\u8072\u7684 NFT<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8209\u8fa6\u62bd\u734e\u6d3b\u52d5\u7684 NFT\uff0c\u9001\u7d66\u4e2d\u734e\u8005\u5be6\u9ad4\u7684\u53ef\u53e3\u53ef\u6a02\u5fa9\u53e4\u51b0\u7bb1\uff0c\u4e26\u4e14\u88dd\u6eff\u53ef\u53e3\u53ef\u6a02<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35248 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-08-min-1000x561.png\" alt=\"\u5143\u5b87\u5b99\u4e2d\u7684\u6703\u54e1\u7d93\u71df\uff0c\u5584\u7528 NTF\uff08Non\u2013Fungible Token\uff09\" width=\"1000\" height=\"561\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-08-min-1000x561.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-08-min-535x300.png 535w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-08-min-768x431.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-08-min.png 1132w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E4%B8%89%E5%80%8B%E5%85%83%E5%AE%87%E5%AE%99%E4%BD%88%E5%B1%80%E7%AD%96%E7%95%A5\"><\/span><b>\u4e09\u500b\u5143\u5b87\u5b99\u4f48\u5c40\u7b56\u7565<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<h4><b>1. \u8490\u96c6\u5ba2\u6236\u60c5\u7dd2\u6709\u95dc\u7684\u5373\u6642\u6578\u64da<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">20\u5206\u9418 VR \u4e92\u52d5\u4e2d\u53ef\u4ee5\u63a1\u96c6\u5230200\u842c\u500b\u80a2\u9ad4\u8a9e\u8a00\u8a18\u9304\uff0c\u9060\u52dd\u6ed1\u624b\u6a5f\u7684\u884c\u70ba\u6578\u64da<\/span><\/p>\n<h4><b>2. \u62c9\u4f4f\u5ba2\u6236\u53c3\u8207\u7522\u54c1\u5171\u5275\u8207\u6e2c\u8a66<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u900f\u904e\u865b\u64ec\u5efa\u6a21\u8207\u6d88\u8cbb\u8005\u4e00\u8d77\u958b\u767c\u7522\u54c1\uff0c\u4f86\u52a0\u901f\u7522\u54c1\u7684\u767c\u5c55\u3001\u5275\u65b0\uff0c\u907f\u514d\u5931\u6557\uff0c\u5982 Hyundai \u5c31\u66fe\u5728 ROBLAX \u63d0\u4f9b\u865b\u64ec\u8a66\u99d5\uff0c\u9080\u8acb\u4f7f\u7528\u8005\u7d66\u4e88\u610f\u898b\u56de\u994b\u3002<\/span><\/p>\n<h4><b>3. \u6559\u80b2\u8207\u57f9\u990a\u5e02\u5834\u7684\u672a\u4f86\u4f7f\u7528\u8005<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u5982\u5962\u83ef\u54c1\u724c\u53ef\u4ee5\u900f\u904e\u5143\u5b87\u5b99\u57f9\u690d\u5e74\u8f15\u65cf\u7fa4\u5c0d\u5b83\u7684\u597d\u611f\u3001\u4fe1\u8cf4\u5ea6\uff0c\u7b49\u6536\u5165\u6210\u9577\u3001\u6d88\u8cbb\u80fd\u529b\u63d0\u5347\u5f8c\uff0c\u5c31\u6703\u6210\u70ba\u5fe0\u8aa0\u5ba2\u6236\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35250 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-09-min-1000x560.png\" alt=\"\u4e09\u500b\u5143\u5b87\u5b99\u4f48\u5c40\u7b56\u7565\" width=\"1000\" height=\"560\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-09-min-1000x560.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-09-min-536x300.png 536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-09-min-768x430.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-09-min.png 1133w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u6c5f\u82b3\u97fb\u671f\u8a31\uff0cMarTech \u7684\u61c9\u7528\u4e0d\u50c5\u73fe\u5728\u6709\u52a9\u65bc\u96fb\u5b50\u5546\u52d9\uff0c\u672a\u4f86\u66f4\u80fd\u5c07\u7d50\u5408 AI\u3001BI \u5c07\u96fb\u5b50\u5546\u52d9\u3001\u65b0\u96f6\u552e\u5e36\u5165\u667a\u6167\u5546\u52d9\u6642\u4ee3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u99ae\u535a\u4e5f\u5efa\u8b70\uff0c\u4f01\u696d\u82e5\u8981\u9032\u5165\u5143\u5b87\u5b99\uff0c\u53ef\u4ee5\u601d\u8003\u4e94\u500b\u76ee\u7684\uff0c\u662f\u8981\u6253\u9020\u300e1. \u66f4\u5927\u7684\u793e\u7fa4\u300f\u9084\u662f\u8981\u5efa\u9020\u300e2. \u5546\u52d9\u7684\u5de5\u4f5c\u74b0\u5883\u300f\u6216\u300e3. \u5a1b\u6a02\u4f11\u9592\u5834\u666f\u300f\uff0c\u4ea6\u6216\u662f\u5275\u5efa\u4e00\u500b\u300e4. \u6578\u4f4d\u7d93\u6fdf\u9ad4\u7cfb\u300f\u8207\u300e5. \u53bb\u4e2d\u5fc3\u5316\u4e16\u754c\u300d\u300f\uff0c\u4e26\u4e14\u4e5f\u6709\u56db\u500b\u843d\u5730\u7684\u61c9\u7528\uff0c\u5982\uff1aSpatial immersion \u7a7a\u9593\u5316\u6c89\u6d78\u61c9\u7528\u3001Collective Share Space \u96c6\u9ad4\u5171\u4eab\u7a7a\u9593\u3001Inter-connected space\u9ad8\u806f\u901a\u6027\u7a7a\u9593\u3001Synchronous Live Reality \u540c\u6b65\u5be6\u5883\uff0c\u5728\u5176\u4e2d\u505a\u51fa\u9078\u64c7\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-35252 size-large\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-10-min-1000x560.png\" alt=\"MarTech \u7d50\u5408 AI\u3001BI \u5c07\u96fb\u5b50\u5546\u52d9\u3001\u65b0\u96f6\u552e\u5e36\u5165\u667a\u6167\u5546\u52d9\u6642\u4ee3\" width=\"1000\" height=\"560\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-10-min-1000x560.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-10-min-535x300.png 535w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-10-min-768x430.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E5%9C%96_IDC-x-BCG-10-min.png 1133w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 awoo PDP\u3001awoo AMP \u96fb\u5546\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" 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