{"id":35393,"date":"2022-07-26T16:35:57","date_gmt":"2022-07-26T08:35:57","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=35393"},"modified":"2024-09-18T12:03:16","modified_gmt":"2024-09-18T04:03:16","slug":"google-ads-pmax","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/","title":{"rendered":"\u5f37\u8abf\u80fd\u300c\u81ea\u52d5\u5b78\u7fd2\u300d\u7684\u591a\u5408\u4e00 Google \u5ee3\u544a\u65b0\u683c\u5f0f \u2014\u2014 \u6700\u9ad8\u6210\u6548\u5ee3\u544a PMax"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2022 \u5e74 7 \u6708\u8d77\uff0cGoogle Ads \u4e2d\u65e2\u6709\u7684\u8cfc\u7269\u5ee3\u544a\u3001\u667a\u6167\u578b\u8cfc\u7269\u529f\u80fd\u5ee3\u544a\u5c07\u6703\u88ab\u65b0\u63a8\u51fa\u7684<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=zh-Hant\"><span style=\"font-weight: 400;\">\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u300d(Performance Max\uff0c\u5f80\u5f8c\u7c21\u7a31 PMax)<\/span><\/a><span style=\"font-weight: 400;\"> \u6240\u53d6\u4ee3\uff0c\u7a76\u7adf\u9019\u500b Google \u865f\u7a31\u300c\u591a\u5408\u4e00\u300d\u3001\u300c\u81ea\u52d5\u5b78\u7fd2\u300d\u7684\u5168\u65b0\u5ee3\u544a\u683c\u5f0f\u5be6\u969b\u6210\u6548\u5982\u4f55\uff0c\u800c\u4f7f\u7528\u6642\u53c8\u6709\u54ea\u4e9b\u8a72\u7559\u610f\u7684\u8981\u9ede\u5462\uff1f\u63a5\u4e0b\u4f86\u5c07\u900f\u904e\u672c\u6587\u4e00\u6b21\u5e36\u5404\u4f4d\u77ad\u89e3\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#PMax_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >PMax \u662f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#PMax_%E9%81%8B%E4%BD%9C%E5%8E%9F%E7%90%86\" >PMax \u904b\u4f5c\u539f\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#PMax_%E5%84%AA%E5%8C%96%E5%BB%BA%E8%AD%B0\" >PMax \u512a\u5316\u5efa\u8b70<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#%E8%B6%B3%E5%A4%A0%E7%9A%84%E6%95%B8%E6%93%9A%E7%B4%AF%E7%A9%8D\" >\u8db3\u5920\u7684\u6578\u64da\u7d2f\u7a4d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#%E5%85%85%E8%A3%95%E9%A0%90%E7%AE%97%E8%88%87%E5%90%88%E7%90%86%E7%9A%84%E5%87%BA%E5%83%B9\" >\u5145\u88d5\u9810\u7b97\u8207\u5408\u7406\u7684\u51fa\u50f9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#%E5%8F%AF%E9%80%B2%E8%A1%8C%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E5%88%86%E7%9C%BE\" >\u53ef\u9032\u884c\u76ee\u6a19\u5c0d\u8c61\u5206\u773e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#%E9%81%BF%E5%85%8D%E9%AB%98%E9%A0%BB%E7%8E%87%E8%AA%BF%E6%95%B4%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E9%A0%90%E7%AE%97%E8%88%87%E5%87%BA%E5%83%B9%E8%A8%AD%E5%AE%9A\" >\u907f\u514d\u9ad8\u983b\u7387\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u8207\u51fa\u50f9\u8a2d\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/#%E6%B5%81%E9%87%8F%E5%8F%96%E4%BB%A3\" >\u6d41\u91cf\u53d6\u4ee3<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><span style=\"font-weight: 400;\">PMax \u662f\u4ec0\u9ebc\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u8a00\u4ee5\u853d\u4e4b\uff0cPMax \u70ba\u4e00\u7a2e\u7d50\u5408\u4e86\u300c\u52d5\u614b\u641c\u5c0b\u5ee3\u544a (\u6587\u5b57)\u3001\u8cfc\u7269\u5ee3\u544a (\u5546\u54c1\u578b\u9304)\u3001\u591a\u5a92\u9ad4\u5ee3\u544a (\u5716\u7247\u5f71\u7247)\u3001\u63a2\u7d22\u5ee3\u544a (\u5730\u5716)\u300d\u7684\u591a\u5408\u4e00\u5ee3\u544a\u683c\u5f0f\uff0c\u53ef\u65bc Google \u65d7\u4e0b YouTube\u3001Gmail\u3001\u641c\u5c0b\u3001\u591a\u5a92\u9ad4\u3001\u63a2\u7d22\u7b49\u8af8\u7248\u9762\u520a\u767b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u627f\u4e0a\uff0c\u8981\u8b93\u5ee3\u544a\u540c\u6642\u520a\u767b\u65bc\u8af8\u591a\u5e73\u53f0\uff0c\u66dd\u5149\u7684\u65b9\u5f0f\u7576\u7136\u4e5f\u9700\u56e0\u61c9\u4e0d\u540c\u7248\u9762\u505a\u51fa\u8b8a\u5316\uff0c\u6545\u65bc\u65b0\u589e PMax \u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u7cfb\u7d71\u5c07\u5f15\u5c0e\u5ee3\u544a\u4e3b\u4e00\u6b21\u6dfb\u52a0\u6587\u5b57 \/ \u5716\u7247 \/ \u5f71\u7247 \/ product feed\u00a0 (GMC) \u7b49\u7d20\u6750\uff0c\u8b93 PMax \u53ef\u900f\u904e\u56de\u61c9\u5f0f (\u520a\u767b\u6642\u4f9d\u4e0d\u540c\u7248\u9762\u8b8a\u5316 \/ \u7d44\u5408\u7d20\u6750\u5167\u5bb9) \u7684\u65b9\u5f0f\u520a\u767b\u5728\u4e0d\u540c\u5e73\u53f0\u4e2d (\u53ef\u898b\u4e0b\u5716\u7d05\u7dda\u8207\u7d05\u6846)\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35398\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_01.png\" alt=\"Google Ads PMax 1\" width=\"1048\" height=\"341\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_01.png 1048w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_01-600x195.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_01-1000x325.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_01-768x250.png 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E9%81%8B%E4%BD%9C%E5%8E%9F%E7%90%86\"><\/span><span style=\"font-weight: 400;\">PMax <\/span><span style=\"font-weight: 400;\">\u904b\u4f5c\u539f\u7406<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">PMax \u7684\u7cbe\u795e\u5728\u65bc\u300c\u4f7f\u7528\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u5373\u53ef\u5b8c\u6574\u53c3\u8207\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u6b77\u7a0b\u300d\uff0c\u4e5f\u5c31\u662f\u8aaa\u7576\u4f7f\u7528\u8005\u5c1a\u7121\u660e\u78ba\u9700\u6c42\u6642\u80fd\u770b\u5230\u5716\u7247\u5f71\u97f3 (\u591a\u5a92\u9ad4) \u5ee3\u544a\uff0c\u76f4\u5230\u8cfc\u8cb7\u9700\u6c42\u51fa\u73fe\u6642\u4e5f\u80fd\u900f\u904e\u641c\u5c0b\u884c\u70ba\u4f86\u770b\u5230\u6587\u5b57\u8207\u5546\u54c1\u578b\u9304 (\u52d5\u614b\u641c\u5c0b\u8207\u8cfc\u7269) \u5ee3\u544a\uff0c\u8b93\u54c1\u724c\u5546\u54c1\u80fd\u6301\u7e8c\u4e14\u4ee5\u591a\u8b8a\u7684\u4e0d\u540c\u6a23\u8c8c\u51fa\u73fe\u5728\u6307\u5b9a\u76ee\u6a19\u53d7\u773e\u773c\u524d\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u800c PMax 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(\u5b8c\u6210\u4ea4\u6613) \u7686\u9069\u7528\uff0cPMax \u80fd\u900f\u904e\u4e00\u500b\u4f7f\u7528\u8005\u65bc\u8cfc\u7269\u6b77\u7a0b\u9593\u8207\u5ee3\u544a\u7684\u4e92\u52d5\u53bb\u5b78\u7fd2\u904b\u7b97\uff0c\u5927\u5e45\u589e\u52a0\u6700\u7d42\u8f49\u63db\u7684\u6210\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8209\u4f8b\u4f86\u8aaa\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u4f7f\u7528\u8005\u65bc\u770b\u5230\u7684 PMax \u6295\u51fa\u7684\u591a\u5a92\u9ad4\u5ee3\u544a\uff0c\u9ede\u64ca\u9032\u5165\u7db2\u7ad9\u5f8c\u7559\u4e0b\u4e86 &#8220;\u700f\u89bd&#8221; \u8207 &#8220;\u505c\u7559\u6642\u9593&#8221; \u7b49\u4e92\u52d5\u4fe1\u865f\uff0c\u7576\u5f8c\u7e8c\u518d\u900f\u904e\u641c\u5c0b\u7522\u54c1\u95dc\u9375\u5b57\u6642\uff0cPMax \u80fd\u5075\u6e2c\u5230 A \u66fe\u7d93\u8207\u7db2\u7ad9\u6709\u6240\u4e92\u52d5\uff0c\u4fbf\u6703\u66f4\u7a4d\u6975\u7684\u51fa\u50f9\u3001\u4ee5\u722d\u53d6\u6b64\u523b\u5546\u54c1\u578b\u9304\u5ee3\u544a\u51fa\u73fe\u5728 A \u7684\u641c\u5c0b\u7d50\u679c\u9801\u4e2d\u4e4b\u6392\u540d\uff0c\u5927\u5e45\u589e\u52a0\u7522\u54c1\u88ab\u9078\u64c7\u8207\u8cfc\u8cb7\u7684\u6a5f\u7387\uff0c\u6700\u7d42\u9054\u5230\u653e\u5927\u8f49\u63db\u7684\u6210\u679c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E5%84%AA%E5%8C%96%E5%BB%BA%E8%AD%B0\"><\/span><span style=\"font-weight: 400;\">PMax <\/span><span style=\"font-weight: 400;\">\u512a\u5316\u5efa\u8b70<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E8%B6%B3%E5%A4%A0%E7%9A%84%E6%95%B8%E6%93%9A%E7%B4%AF%E7%A9%8D\"><\/span><span style=\"font-weight: 400;\"> \u8db3\u5920\u7684\u6578\u64da\u7d2f\u7a4d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5982\u4e0a\u6240\u8aaa\uff0cPMax \u662f\u4e00\u7a2e\u4ef0\u8cf4\u7cfb\u7d71\u5b78\u7fd2\u3001\u9032\u800c\u9054\u5230\u9ad8\u8f49\u63db\u6210\u6548\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u5982\u4f55\u52a0\u901f\u4e26\u59a5\u5584\u8b93\u7cfb\u7d71\u5b8c\u6210\u5b78\u7fd2\u7684\u91cd\u9ede\u5373\u5728\u524d\u671f\u7684\u6578\u64da\u7d2f\u7a4d\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u7576\u7cfb\u7d71\u7d2f\u7a4d\u4e86\u8db3\u5920\u7684\u6578\u64da\uff0c\u638c\u63e1\u4e86\u300c\u5bb9\u6613\u8207\u7db2\u7ad9\u7522\u751f\u4e92\u52d5\u300d\u3001\u300c\u5bb9\u6613\u5b8c\u6210\u8f49\u63db\u300d\u7684\u4f7f\u7528\u8005\u8f2a\u5ed3\u5f8c\uff0c\u624d\u80fd\u4ee5\u6b64\u4f5c\u70ba\u57fa\u790e\u5c07\u884c\u92b7\u6f0f\u6597\u5411\u5916\u5ef6\u4f38\uff0c\u7372\u53d6\u66f4\u591a\u985e\u4f3c\u4e14\u6613\u5b8c\u6210\u8f49\u63db\u7684\u6d41\u91cf\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5982\u4f55\u8b93\u7cfb\u7d71\u59a5\u5584\u5b78\u7fd2\u9054\u5230\u6700\u4f73\u5316\uff0c\u5145\u88d5\u7684\u9810\u7b97\u8207\u5408\u7406\u7684\u51fa\u50f9\u8a2d\u5b9a\u59cb\u7d42\u70ba\u95dc\u9375\u3002<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%85%85%E8%A3%95%E9%A0%90%E7%AE%97%E8%88%87%E5%90%88%E7%90%86%E7%9A%84%E5%87%BA%E5%83%B9\"><\/span><span style=\"font-weight: 400;\"> \u5145\u88d5\u9810\u7b97\u8207\u5408\u7406\u7684\u51fa\u50f9<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">PMax \u7684\u51fa\u50f9\u65b9\u5f0f\u5206\u70ba\u300c\u76e1\u91cf\u63d0\u9ad8\u8f49\u63db\u50f9\u503c (B2C)\u300d\u8207\u300c\u76e1\u91cf\u722d\u53d6\u8f49\u63db (B2B)\u300d\u5169\u500b\u65b9\u5411\uff0c\u4e26\u53ef\u518d\u9032\u4e00\u6b65\u8a2d\u5b9a ROAS \u76ee\u6a19 (\u5ee3\u544a\u6295\u5831) \u7b49\uff1b\u800c\u9019\u6a23\u7684\u667a\u6167\u51fa\u50f9\uff0c\u9700\u8981\u7d66\u4e88\u7cfb\u7d71\u5145\u8db3\u7684\u65e5\u9810\u7b97\u8207\u5408\u7406\u7684\u6295\u5831\u8a2d\u5b9a\u624d\u80fd\u9806\u5229\u904b\u4f5c\uff1b\u82e5\u9810\u7b97\u904e\u4f4e\u5247\u6703\u9650\u5236\u7cfb\u7d71\u5c0d\u65bc\u5546\u6a5f\u51fa\u73fe\u6642\u7684\u51fa\u50f9\u5f48\u6027\uff0c\u800c\u6295\u5831\u8a2d\u5b9a\u904e\u9ad8\u5247\u5bb9\u6613\u5c0e\u81f4\u6d41\u91cf\u4f4e\u843d (\u7576\u7cfb\u7d71\u5224\u65b7\u6240\u8a2d\u5b9a\u4e4b\u6295\u5831\u76ee\u6a19\u96e3\u4ee5\u9054\u6210\u6642\uff0c\u5247\u6703\u9650\u5236\u5ee3\u544a\u66dd\u5149)\u3002<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8F%AF%E9%80%B2%E8%A1%8C%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1%E5%88%86%E7%9C%BE\"><\/span><span style=\"font-weight: 400;\"> \u53ef\u9032\u884c\u76ee\u6a19\u5c0d\u8c61\u5206\u773e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">PMax \u53ef\u81ea\u8a02\u300c\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u300d(\u4e5f\u5c31\u662f\u5927\u5bb6\u719f\u77e5\u7684\u76ee\u6a19\u5c0d\u8c61)\uff0c\u91dd\u5c0d\u9577\u77ed\u671f\u6d3b\u52d5\u6216\u7522\u54c1\u7dda\u4f86\u9032\u884c\u5206\u773e\uff0c\u9032\u800c\u900f\u904e\u4e3b\u984c\u6027\u7684\u7d20\u6750\u642d\u914d\u7279\u5b9a\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u9054\u5230\u5ee3\u544a\u7cbe\u6e96\u5316\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35400\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_02.png\" alt=\"Google Ads PMax 2\" width=\"1048\" height=\"341\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_02.png 1048w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_02-600x195.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_02-1000x325.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_02-768x250.png 768w\" sizes=\"(max-width: 1048px) 100vw, 1048px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u4f46\u9700\u7279\u5225\u7559\u610f\uff0c\u4e0a\u8ff0\u63d0\u5230 PMax \u662f\u4e00\u7a2e\u975e\u5e38\u4ef0\u8cf4\u6578\u64da\u7d2f\u7a4d\u7684\u5ee3\u544a\uff0c\u5728\u9032\u884c\u6d3b\u52d5\u898f\u5283\u6642\u52d9\u5fc5\u78ba\u4fdd\u5404 PMax \u6d3b\u52d5\u4e2d\u7684\u7522\u54c1\u6578\u662f\u5426\u5145\u8db3\uff0c\u907f\u514d\u56e0\u7522\u54c1\u6578\u904e\u5c11\u6216\u76ee\u6a19\u5c0d\u8c61\u4fe1\u865f\u7684\u53d7\u773e\u904e\u5c0f\u5c0e\u81f4\u7121\u6cd5\u59a5\u5584\u5b78\u7fd2\u3001\u6700\u7d42\u8f49\u63db\u6210\u6548\u4f4e\u843d\u7684\u7a98\u5883\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u88dc\u5145\uff1a\u76ee\u524d PMax \u8a2d\u5b9a\u4e2d\u7121\u300c\u6392\u9664\u76ee\u6a19\u5c0d\u8c61\u300d\u7684\u529f\u80fd\uff0c\u4ee3\u8868\u76e1\u7ba1\u5df2\u91dd\u5c0d\u4e0d\u540c\u54c1\u9805\u9032\u884c\u5ee3\u544a\u6d3b\u52d5\u7684\u62c6\u5206\uff0c\u4ecd\u6709\u53ef\u80fd\u56e0\u7121\u6cd5\u8a2d\u5b9a &#8220;\u4e92\u76f8\u6392\u9664&#8221; \u5c0e\u81f4\u90e8\u5206\u53d7\u773e\u91cd\u758a\uff0c\u6545\u6b32\u9032\u884c\u65b0\u5ba2\u8207\u518d\u884c\u92b7\u7684\u7b56\u7565\u6642\u9808\u659f\u914c\uff0c\u907f\u514d\u62c6\u5206\u5f8c\u6210\u6548\u9084\u4e0d\u53ca\u5408\u4f75\u6642\u7684\u72c0\u6cc1\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E9%81%BF%E5%85%8D%E9%AB%98%E9%A0%BB%E7%8E%87%E8%AA%BF%E6%95%B4%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95%E9%A0%90%E7%AE%97%E8%88%87%E5%87%BA%E5%83%B9%E8%A8%AD%E5%AE%9A\"><\/span><span style=\"font-weight: 400;\"> \u907f\u514d\u9ad8\u983b\u7387\u8abf\u6574\u5ee3\u544a\u6d3b\u52d5\u9810\u7b97\u8207\u51fa\u50f9\u8a2d\u5b9a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u76ee\u524d\u7121\u8ad6\u7522\u696d\u8207\u6295\u653e\u9810\u7b97\uff0cPMax \u5728\u8f49\u63db\u6578\u8207 ROAS \u8da8\u52e2\u5716\u666e\u904d\u5448\u73fe\u92f8\u9f52\u72c0 (\u8f49\u63db\u76f8\u95dc\u6307\u6a19\u6703\u6642\u9ad8\u6642\u4f4e\uff0c\u4e14\u64fa\u76ea\u5e45\u5ea6\u8f03\u5927)\uff0c\u4f46\u82e5\u628a\u6642\u9593\u62c9\u9577\u4f86\u770b\u5176\u78ba\u5be6\u80fd\u9054\u5230\u6240\u8a2d\u5b9a\u4e4b ROAS \u76ee\u6a19\uff0c\u6545\u9808\u907f\u514d\u56e0\u77ed\u66ab\u7684\u64fa\u76ea\u904e\u5927\u800c\u983b\u983b\u53bb\u8abf\u6574\u9810\u7b97\u6216\u51fa\u50f9\u8a2d\u5b9a\u3001\u6253\u4e82\u7cfb\u7d71\u5b78\u7fd2\u7d50\u679c\uff0c\u6700\u7d42\u9020\u6210\u8f49\u63db\u6210\u6548\u4e0b\u6ed1\u7684\u72c0\u6cc1\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">(\u4e0b\u5716\u70ba\u67d0\u5ee3\u544a\u5e33\u62366-7\u6708 PMax \u7684 ROAS &amp;\u8f49\u63db\u6b21\u6578\u8da8\u52e2\u5716\uff0c\u539f\u59cb ROAS \u76ee\u6a19\u8a2d\u5b9a\u572811)<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35402\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_03.png\" alt=\"Google Ads PMax 3\" width=\"999\" height=\"380\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_03.png 999w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_03-600x228.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/%E6%96%87%E7%AB%A0%E7%94%A8%E5%9C%96_03-768x292.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B5%81%E9%87%8F%E5%8F%96%E4%BB%A3\"><\/span><span style=\"font-weight: 400;\">\u6d41\u91cf\u53d6\u4ee3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u76ee\u524d\u5b98\u65b9\u5df2\u8868\u614b PMax \u5c07\u5b8c\u6574\u53d6\u4ee3\u8cfc\u7269\u5ee3\u544a\u529f\u80fd\uff0c\u7576\u5e33\u6236\u4e2d\u540c\u6642\u5b58\u5728\u9019\u5169\u7a2e\u5ee3\u544a\u683c\u5f0f\u6642\u3001\u5c07\u767c\u73fe\u8cfc\u7269\u5ee3\u544a\u6d41\u91cf\u5c07\u9010\u6f38\u6b78\u96f6\u4e26\u6d41\u5411 PMax \u7684\u73fe\u8c61\uff1b\u7576\u767c\u73fe\u6b64\u73fe\u8c61\u6642\u8acb\u5c07\u8cfc\u7269\u5ee3\u544a\u66ab\u505c\uff0c\u8b93\u6d41\u91cf\u96c6\u4e2d\u5c0e\u5411\u81f3 PMax\uff0c\u4f7f\u5176\u80fd\u66f4\u5b8c\u6574\u7684\u7d2f\u7a4d\u6578\u64da\u4ee5\u9054\u5230\u8f49\u63db\u6700\u4f73\u5316\u7684\u6210\u6548\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u4eca\u7684 Google Ads \u6301\u7e8c\u671d\u8457\u300c\u9ad8\u5ea6\u81ea\u52d5\u5316\u300d\u3001\u300cAI\u5b78\u7fd2\u300d\u8207\u300c\u964d\u4f4e\u6280\u8853\u9580\u6abb\u300d\u7684\u65b9\u5411\u524d\u9032\uff0c\u7528\u610f\u662f\u8b93\u66f4\u591a\u7684\u5ee3\u544a\u4e3b\u53ef\u4ee5\u7528\u66f4\u7c21\u55ae\u7684\u8a2d\u5b9a\u8f15\u9b06\u5b8c\u6210\u512a\u5316\uff0c\u76ee\u524d Google \u660e\u793a PMax \u5df2\u5b8c\u6574\u53d6\u4ee3\u4e86\u904e\u5f80\u6a19\u6e96\/\u667a\u6167\u578b\u8cfc\u7269\u5ee3\u544a\u7684\u529f\u80fd\uff0c\u672a\u4f86\u5f88\u6709\u53ef\u80fd\u66f4\u9032\u4e00\u6b65\u53d6\u4ee3\u591a\u5a92\u9ad4\u8207\u641c\u5c0b\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u5efa\u8b70\u5404\u4f4d\u5ee3\u544a\u4e3b\u73fe\u5728\u5c31\u555f\u7528\u60a8\u7684\u7b2c\u4e00\u500b PMax \u5ee3\u544a\uff0c\u9069\u61c9\u719f\u6089 AI \u6642\u4ee3\u7684\u9032\u6b65\u8207\u4fbf\u5229\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 SEO &amp; SEM \u53ca\u5404\u7a2e\u884c\u92b7\u79d1\u6280\u670d\u52d9\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/2022-google-responsive-search-ads\/\">2022 Google Ads \u95dc\u9375\u5b57\u5ee3\u544a \u2013 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