{"id":35921,"date":"2022-10-19T16:35:14","date_gmt":"2022-10-19T08:35:14","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=35921"},"modified":"2024-09-18T12:03:16","modified_gmt":"2024-09-18T04:03:16","slug":"google-ads-pmax-optimization","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/","title":{"rendered":"4 \u62db\u6559\u4f60\u512a\u5316 Google \u5ee3\u544a\u65b0\u683c\u5f0f\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a PMax\u300d"},"content":{"rendered":"<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=zh-Hant\"><span style=\"font-weight: 400;\">\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u300d(Performance Max\uff0c\u4ee5\u4e0b\u7c21\u7a31 PMax)<\/span><\/a><span style=\"font-weight: 400;\"> \u63a8\u51fa\u5df2\u903e\u534a\u5e74\uff0c\u5176\u591a\u5e73\u53f0\u7684\u6295\u653e\u8207\u65b0\u578b\u614b\u7684\u6a5f\u5668\u5b78\u7fd2\u65b9\u5f0f\uff0c\u8b93\u8d8a\u4f86\u8d8a\u591a\u4eba\u8e8d\u8e8d\u6b32\u8a66\uff0c\u4f46\u5be6\u969b\u4f7f\u7528\u5f8c\u5ee3\u544a\u4e3b\u5011\u6240\u906d\u9047\u5230\u5171\u540c\u7684\u554f\u984c\u662f \u2014\u2014\u300c\u5b83\u4e0d\u50cf\u904e\u5f80\u7684\u5ee3\u544a\u683c\u5f0f\u6709\u63d0\u4f9b\u8a73\u7d30\u7684\u6578\u64da\u300d\u3001\u300c\u80fd\u8abf\u6821\u7684\u5730\u65b9\u904e\u5c11\u300d\u8207\u300c\u8a72\u5982\u4f55\u512a\u5316\u300d\u7b49\uff0c\u4ee5\u4e0a\u5e38\u898b\u7684\u554f\u984c\u4ee5\u53ca\u512a\u5316\u65b9\u5f0f\uff0c\u963f\u7269\u5373\u900f\u904e\u672c\u6587\u8207\u5927\u5bb6\u5206\u4eab\uff01<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(\u82e5\u5c1a\u672a\u4e86\u89e3 PMax\uff0c\u53ef\u5148\u53c3\u95b1 <\/span><a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/\"><span style=\"font-weight: 400;\">\u6b64\u6587\u7ae0<\/span><\/a><span style=\"font-weight: 400;\"> \u4f86\u8a8d\u8b58\u9019\u5168\u65b0\u7684 Google Ads \u5ee3\u544a\u683c\u5f0f)<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#PMax_%E6%95%B8%E6%93%9A%E9%81%8E%E5%B0%91\" >PMax \u6578\u64da\u904e\u5c11<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E7%B8%BD%E8%A6%BD\" >\u7e3d\u89bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90\" >\u6df1\u5165\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#PMax_%E8%AA%BF%E6%A0%A1%E9%A0%85%E7%9B%AE%E9%81%8E%E5%B0%91\" >PMax \u8abf\u6821\u9805\u76ee\u904e\u5c11<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#PMax_%E5%A6%82%E4%BD%95%E5%84%AA%E5%8C%96\" >PMax \u5982\u4f55\u512a\u5316<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E5%8A%A0%E9%80%9F%E5%AD%B8%E7%BF%92\" >\u52a0\u901f\u5b78\u7fd2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\" >\u76ee\u6a19\u5c0d\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E6%8B%86%E5%88%86%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\" >\u62c6\u5206\u5ee3\u544a\u6d3b\u52d5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E6%B5%81%E9%87%8F_vs_%E8%BD%89%E6%8F%9B\" >\u6d41\u91cf vs. \u8f49\u63db<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax-optimization\/#%E7%B5%90%E8%AA%9E\" >\u7d50\u8a9e<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E6%95%B8%E6%93%9A%E9%81%8E%E5%B0%91\"><\/span><span style=\"font-weight: 400;\">PMax \u6578\u64da\u904e\u5c11<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u540c\u524d\u8a00\u6240\u8aaa\uff0c\u6240\u9762\u81e8\u7684\u554f\u984c\u4e4b\u4e00\u5373\u662f PMax \u65bc Google Ads \u5f8c\u53f0\u6240\u63d0\u4f9b\u7684\u6578\u64da\u975e\u5e38\u5c11\uff0c\u76ee\u524d\u6709\u6578\u64da\u5448\u73fe\u7684\u5730\u65b9\u6709\uff1a<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E8%A6%BD\"><\/span><span style=\"font-weight: 400;\">\u7e3d\u89bd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5448\u73fe\u57fa\u672c\u7684\u6578\u64da\u8868\u73fe\uff0c\u53ef\u900f\u904e\u8272\u584a\u5340\u57df\u4f86\u9078\u64c7\u9805\u76ee\u89c0\u770b\uff0c\u4e0b\u65b9\u5247\u6709\u71b1\u9580\u4fe1\u865f\u8207\u5ee3\u544a\u512a\u7570\u5ea6\u7684\u5c55\u793a\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-35924\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_01-min-1000x489.png\" alt=\"\u7e3d\u89bd\uff1a\u5448\u73fe\u57fa\u672c\u7684\u6578\u64da\u8868\u73fe\uff0c\u53ef\u900f\u904e\u8272\u584a\u5340\u57df\u4f86\u9078\u64c7\u9805\u76ee\u89c0\u770b\uff0c\u4e0b\u65b9\u5247\u6709\u71b1\u9580\u4fe1\u865f\u8207\u5ee3\u544a\u512a\u7570\u5ea6\u7684\u5c55\u793a\u3002\" width=\"1000\" height=\"489\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_01-min-1000x489.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_01-min-600x293.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_01-min-768x375.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_01-min.png 1516w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B7%B1%E5%85%A5%E5%88%86%E6%9E%90\"><\/span><span style=\"font-weight: 400;\">\u6df1\u5165\u5206\u6790<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u4e3b\u8981\u662f\u4ee5\u5468\/\u6708\u70ba\u55ae\u4f4d\u89c0\u5bdf\u6578\u64da\u8b8a\u5316\u7684\u5206\u6790\uff0c\u4e26\u63d0\u4f9b\u4e00\u4e9b\u641c\u5c0b\u5b57\u8a5e\u6d1e\u5bdf\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-35926\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_02-min-1000x555.png\" alt=\"\u6df1\u5165\u5206\u6790\uff1a\u4e3b\u8981\u662f\u4ee5\u5468\/\u6708\u70ba\u55ae\u4f4d\u89c0\u5bdf\u6578\u64da\u8b8a\u5316\u7684\u5206\u6790\uff0c\u4e26\u63d0\u4f9b\u4e00\u4e9b\u641c\u5c0b\u5b57\u8a5e\u6d1e\u5bdf\u3002\" width=\"1000\" height=\"555\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_02-min-1000x555.png 1000w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_02-min-541x300.png 541w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_02-min-768x426.png 768w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/PMAX%E5%84%AA%E5%8C%96_02-min.png 1042w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f88\u907a\u61be\u7684\uff0c\u76ee\u524d\u9019\u5169\u500b\u5730\u65b9\u6240\u63ed\u9732\u7684\u8cc7\u8a0a\u975e\u5e38\u6709\u9650\uff0c\u4e14\u6df1\u5ea6\u8207\u7dad\u5ea6\u90fd\u4e0d\u8db3\uff0c\u7121\u6cd5\u6709\u6548\u61c9\u7528\u65bc\u5ee3\u544a\u512a\u5316\u4e0a\u3002<\/span><span style=\"font-weight: 400;\">\u7121\u6cd5\u78ba\u5b9a\u662f Google \u6709\u610f\u70ba\u4e4b\u3001\u7121\u7e7c\u7e8c\u64f4\u5145\u6578\u64da\u5831\u8868\u7684\u898f\u5283\uff0c\u53c8\u6216\u8005\u672a\u4f86\u5c07\u6301\u7e8c\u65b0\u589e\u66f4\u591a\u6a23\u7684\u6578\u64da\u8b93\u5ee3\u544a\u4e3b\u53c3\u95b1\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E8%AA%BF%E6%A0%A1%E9%A0%85%E7%9B%AE%E9%81%8E%E5%B0%91\"><\/span><span style=\"font-weight: 400;\">PMax \u8abf\u6821\u9805\u76ee\u904e\u5c11<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">PMax \u4f5c\u70ba\u4e00\u7a2e\u591a\u5408\u4e00\u7684\u65b0\u5ee3\u544a\u683c\u5f0f\uff0c\u6211\u5011\u53ef\u5c07\u6587\u5b57\/\u5716\u7247\/\u5f71\u7247\/ Product feed \u7f6e\u5165\u5176\u4e2d\uff0c\u8b93 Google \u900f\u904e\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u53d6\u5f97\u66f4\u4f73\u7684\u8f49\u63db\u6210\u6548\uff0c\u4f46\u4e0d\u50cf\u904e\u5f80\u6211\u5011\u53ef\u91dd\u5c0d\u4e0d\u540c\u7684\u95dc\u9375\u5b57\u7368\u7acb\u51fa\u50f9\u3001\u4e0d\u540c\u7684\u591a\u5a92\u9ad4\u7d20\u6750\u8a2d\u5b9a\u520a\u767b\u4f4d\u7f6e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u6a19\u699c\u300c\u9ad8\u5ea6\u81ea\u52d5\u5316\u300d\u7684 PMax \u7bc0\u7701\u4e86\u904e\u5f80\u5ee3\u544a\u4e3b\u9700\u6642\u6642\u523b\u523b\u8abf\u6821\u5404\u7a2e\u9805\u76ee\u4f86\u9054\u5230\u512a\u5316\u7684\u4eba\u529b\u6210\u672c\uff0c\u540c\u6642\u4ee3\u8868\u4eba\u5de5\u80fd\u4ecb\u5165\u7684\u9805\u76ee\u4e5f\u96a8\u4e4b\u6e1b\u5c11\uff0c\u9019\u4e0d\u5916\u4e4e\u5c0d\u65bc\u591a\u6578\u4eba\u5728\u50b3\u7d71\u7684\u512a\u5316\u7fd2\u6163\u8207\u908f\u8f2f\u4e0a\u7522\u751f\u83ab\u5927\u7684\u885d\u64ca\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"PMax_%E5%A6%82%E4%BD%95%E5%84%AA%E5%8C%96\"><\/span><span style=\"font-weight: 400;\">PMax \u5982\u4f55\u512a\u5316<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u65e2\u7136\u5728\u300c\u6578\u64da\u904e\u5c11\u300d\u3001\u300c\u8abf\u6821\u9805\u76ee\u904e\u5c11\u300d\u7684\u524d\u63d0\u4e0b\uff0c\u662f\u4e0d\u662f\u53ea\u80fd\u76f8\u4fe1 Google \u7684\u6280\u8853\u3001\u5168\u6191\u611f\u89ba\u4f86\u6295\u653e PMax\uff1f\u5176\u5be6\u4e5f\u4e0d\u7136\uff0c\u4ee5\u4e0b\u8207\u5404\u4f4d\u4ecb\u7d39\u5e7e\u500b\u73fe\u884c PMax \u7684\u512a\u5316\u65b9\u5f0f\uff1a<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E5%8A%A0%E9%80%9F%E5%AD%B8%E7%BF%92\"><\/span><span style=\"font-weight: 400;\">\u52a0\u901f\u5b78\u7fd2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">PMax \u70ba\u4e00\u7a2e\u4ef0\u8cf4\u6578\u64da\u7d2f\u7a4d\u9032\u884c\u5b78\u7fd2\u7684\u5ee3\u544a\u683c\u5f0f\uff0c\u65bc\u6295\u653e\u521d\u671f\u5efa\u8b70\u76e1\u53ef\u80fd\u5730\u7d2f\u7a4d\u8f49\u63db\u52d5\u4f5c\u8b93\u7cfb\u7d71\u8a8d\u8b58\u300c\u5bb9\u6613\u5b8c\u6210\u8f49\u63db\u7684\u4f7f\u7528\u8005\u8f2a\u5ed3\u300d\uff0c\u82e5\u539f\u5148\u8a2d\u5b9a\u7684\u8f49\u63db\u52d5\u4f5c\u6578\u64da\u8f03\u5c11 (\u8f03\u96e3\u9054\u6210)\uff0c\u5247\u53ef\u65b0\u589e\u4e00\u4e9b\u300c\u884c\u70ba\u8f49\u63db\u300d(\u4f8b\u5982\u9020\u8a2a\u9801\u6578\/\u505c\u7559\u6642\u9593\/\u52a0\u5165\u8cfc\u7269\u8eca\u7b49) \u52a0\u901f\u7cfb\u7d71\u5b8c\u6210\u5b78\u7fd2\u3002<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E6%A8%99%E5%B0%8D%E8%B1%A1\"><\/span><span style=\"font-weight: 400;\">\u76ee\u6a19\u5c0d\u8c61<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u7576\u4eca\u5929\u8f49\u63db\u6578\u64da\u5145\u8db3\u5f8c\u53ef\u65bc\u76ee\u6a19\u5c0d\u8c61\u4e2d\u52a0\u5165\u300c\u904e\u5f80\u8cb7\u5bb6\u300d\uff0c\u52a0\u6df1\u7cfb\u7d71\u8a8d\u8b58\u66fe\u8cfc\u8cb7\u904e\u7684\u4f7f\u7528\u8005\u8f2a\u5ed3\u53bb\u627e\u5230\u985e\u4f3c\u53d7\u773e\u3001\u5bb9\u6613\u8f49\u63db\u7684\u65b0\u5ba2\u3002<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%8B%86%E5%88%86%E5%BB%A3%E5%91%8A%E6%B4%BB%E5%8B%95\"><\/span><span style=\"font-weight: 400;\">\u62c6\u5206\u5ee3\u544a\u6d3b\u52d5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u7576\u8f49\u63db\u6578\u64da\u4e0d\u8db3\u6642\uff0c\u53ef\u4f9d\u5546\u54c1\u985e\u5225\u9032\u884c PMax \u5ee3\u544a\u7684\u62c6\u5206\u4e26\u5236\u5b9a\u4e0d\u540c\u7684\u76ee\u6a19\u5c0d\u8c61\uff0c\u4f7f\u7cfb\u7d71\u53ef\u66f4\u7d30\u7dfb\u7684\u4f9d\u4e0d\u540c\u985e\u5225\u5546\u54c1\u4e4b\u5167\u5bb9\u3001\u642d\u914d\u5404\u81ea\u7684\u76ee\u6a19\u5c0d\u8c61\u627e\u5230\u8a72\u985e\u5225\u5546\u54c1\u7684\u6700\u4f73\u53d7\u773e\uff0c\u85c9\u6b64\u63d0\u9ad8\u5ee3\u544a\u7cbe\u6e96\u5ea6\u4f86\u512a\u5316\u8f49\u63db\u6210\u6548\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #800000;\"><strong>\u7279\u5225\u7559\u610f\u7576\u62c6\u5206 PMax \u5ee3\u544a\u6d3b\u52d5\u6642\uff0c\u8acb\u907f\u514d\u6bcf\u500b\u6d3b\u52d5\u4e2d\u7684\u7522\u54c1\u6578\u904e\u4f4e\u9020\u6210\u5167\u5bb9\u4e0d\u8db3\u7cfb\u7d71\u7121\u6cd5\u5b78\u7fd2\u3001\u5c0e\u81f4\u5ee3\u544a\u6295\u4e0d\u51fa\u4f86\u7684\u53cd\u6548\u679c\uff1b\u5efa\u8b70\u6bcf\u500b PMax \u6d3b\u52d5\u4e2d\u81f3\u5c11\u8981\u5305\u542b 30 \u500b\u4ee5\u4e0a\u7684\u7522\u54c1\u6703\u8f03\u70ba\u4fdd\u96aa\u3002<\/strong><\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%E6%B5%81%E9%87%8F_vs_%E8%BD%89%E6%8F%9B\"><\/span><span style=\"font-weight: 400;\">\u6d41\u91cf vs. \u8f49\u63db<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u5404\u4f4d\u5ee3\u544a\u4e3b\u5728\u6295\u653e PMax \u6642\u4e00\u5b9a\u5e0c\u671b\u6d41\u91cf\u5927\u8f49\u63db\u6578\u9ad8\u3001\u540c\u6642 ROAS (\u5ee3\u544a\u6295\u5831\u7387) 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PMax \u4e2d\u6703\u6709\u66f4\u591a\u7dad\u5ea6\u7684\u6578\u64da\u8207\u591a\u6a23\u7684\u9805\u76ee\u4f9b\u5ee3\u544a\u4e3b\u8abf\u6574\uff0c\u5c46\u6642\u5c07\u518d\u8207\u5404\u4f4d\u5ee3\u544a\u4e3b\u5206\u4eab\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 SEO &amp; SEM \u53ca\u5404\u7a2e\u884c\u92b7\u79d1\u6280\u670d\u52d9\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001-360x200.png\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-pmax\/\">\u5f37\u8abf\u80fd\u300c\u81ea\u52d5\u5b78\u7fd2\u300d\u7684\u591a\u5408\u4e00 Google \u5ee3\u544a\u65b0\u683c\u5f0f \u2014\u2014 \u6700\u9ad8\u6210\u6548\u5ee3\u544a PMax<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/google-ads-recommendations\/\">\u771f\u7684\u6709 Google \u5ee3\u544a\u7b56\u7565\u9867\u554f\uff1f\u300c\u81ea\u52d5\u5957\u7528\u5efa\u8b70\u300d\u5feb\u901f\u6559\u5b78\u61f6\u4eba\u5305<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u6700\u9ad8\u6210\u6548\u5ee3\u544a\u300d(Performance Max\uff0c\u4ee5\u4e0b\u7c21\u7a31 PMax) \u63a8\u51fa\u5df2\u903e\u534a\u5e74\uff0c\u5176\u591a\u5e73\u53f0\u7684\u6295\u653e\u8207\u65b0\u578b\u614b\u7684 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