{"id":35984,"date":"2022-10-27T16:26:57","date_gmt":"2022-10-27T08:26:57","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=35984"},"modified":"2023-12-28T16:41:22","modified_gmt":"2023-12-28T08:41:22","slug":"first-party-data-omo-growthhacker2022","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/","title":{"rendered":"\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b78\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u52a0\u4e0a\u7372\u5ba2\u6d41\u91cf\u6210\u672c\u7bc0\u7bc0\u4e0a\u5347\uff0c\u5404\u5bb6\u884c\u92b7\u79d1\u6280\u670d\u52d9\u5546\u7d1b\u7d1b\u63a8\u51fa\u89e3\u6cd5\uff0c\u5176\u4e2d\u6700\u53d7\u95dc\u6ce8\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c31\u662f\u300c\u5708\u7c89\u300d\u4f7f\u7528\u8005\u70ba\u6703\u54e1\uff0c\u4e26\u9577\u671f\u7d93\u71df\u6210\u70ba\u6f5b\u529b\u6d88\u8cbb\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2017 \u6210\u7acb\u7684\u300c\u6f38\u5f37\u5be6\u9a57\u5ba4\u300d\u5c31\u662f\u7576\u4e2d\u7684\u4f7c\u4f7c\u8005\uff0c\u4e3b\u8981\u63d0\u4f9b MAAC \u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177 \u8207 CAAC \u5ba2\u670d\u5e73\u53f0\uff0c\u5e02\u5834\u8de8\u8db3\u53f0\u7063\u3001\u6cf0\u570b\u3001\u65e5\u672c\u4e09\u5730\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#%E4%B8%80%E5%B9%B4_40_%E5%84%84%E5%B0%81%E8%A8%8A%E6%81%AF%EF%BC%8C%E7%9C%8B%E8%A6%8B%E6%9C%83%E5%93%A1%E6%95%B8%E6%93%9A%E6%96%B0%E6%A9%9F%E6%9C%83\" >\u4e00\u5e74 40 \u5104\u5c01\u8a0a\u606f\uff0c\u770b\u898b\u6703\u54e1\u6578\u64da\u65b0\u6a5f\u6703<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#%E5%8F%B0%E7%81%A3%E8%AB%87_DTC_%E8%88%87_OMO%EF%BC%8C%E8%88%87%E6%97%A5%E6%9C%AC%E3%80%81%E6%B3%B0%E5%9C%8B%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E4%B8%80%E6%A8%A3%EF%BC%9F\" >\u53f0\u7063\u8ac7 DTC \u8207 OMO\uff0c\u8207\u65e5\u672c\u3001\u6cf0\u570b\u6709\u4ec0\u9ebc\u4e0d\u4e00\u6a23\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#D2C_%E5%B4%9B%E8%B5%B7%E4%B8%8B%E7%9A%84%E6%9C%83%E5%93%A1%E8%88%87%E6%95%B8%E6%93%9A%E7%B6%93%E7%87%9F\" >D2C \u5d1b\u8d77\u4e0b\u7684\u6703\u54e1\u8207\u6578\u64da\u7d93\u71df<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#NIKE_%E6%8D%A8%E6%A3%84%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0%EF%BC%8C%E8%BD%89%E9%80%B2_DTC\" >NIKE \u6368\u68c4\u96fb\u5546\u5e73\u53f0\uff0c\u8f49\u9032 DTC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E4%B8%B2%E6%8E%A5_DTC%EF%BC%8C%E4%B9%9F%E9%80%A3%E7%B5%90_OMO\" >\u884c\u92b7\u79d1\u6280\u4e32\u63a5 DTC\uff0c\u4e5f\u9023\u7d50 OMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/#%E5%9B%A0%E6%87%89_OMO_%E8%88%87_D2C_%E8%B6%A8%E5%8B%A2%E6%8F%90%E6%97%A9%E4%BD%88%E5%B1%80%EF%BC%8C%E6%88%90%E7%82%BA_MarTech_%E7%9A%84%E5%96%84%E7%94%A8%E8%80%85\" >\u56e0\u61c9 OMO \u8207 D2C \u8da8\u52e2\u63d0\u65e9\u4f48\u5c40\uff0c\u6210\u70ba MarTech \u7684\u5584\u7528\u8005<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E4%B8%80%E5%B9%B4_40_%E5%84%84%E5%B0%81%E8%A8%8A%E6%81%AF%EF%BC%8C%E7%9C%8B%E8%A6%8B%E6%9C%83%E5%93%A1%E6%95%B8%E6%93%9A%E6%96%B0%E6%A9%9F%E6%9C%83\"><\/span><b>\u4e00\u5e74 40 \u5104\u5c01\u8a0a\u606f\uff0c\u770b\u898b\u6703\u54e1\u6578\u64da\u65b0\u6a5f\u6703<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u300c\u76ee\u524d\u6f38\u5f37\u4e00\u5e74\u53ef\u4ee5\u767c\u51fa 40 \u5104\u7684 LINE \u8a0a\u606f\u300d\u6f38\u5f37\u5be6\u9a57\u5ba4\u5171\u540c\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577\u859b\u89b2\u6307\u51fa\uff0c\u4ee5 LINE \u505a\u70ba\u5ba3\u50b3\u5de5\u5177\u6709\u986f\u8457\u6210\u9577\u7684\u8da8\u52e2\uff0c\u6f38\u5f37\u5be6\u9a57\u5ba4\u7684\u7d71\u8a08\u986f\u793a\uff0c\u75ab\u60c5\u524d\u6bcf\u6708\u4eba\u5747\u6536\u5230\u7684 LINE \u8a0a\u606f\u70ba 3.54 \u5c01\uff0c\u75ab\u60c5\u671f\u9593\u70ba 5.12 \u5c01\uff0c\u6210\u9577\u8fd1 44.6%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u859b\u89b2\u8a8d\u70ba\uff0c\u8a72\u8de1\u8c61\u8868\u793a\u5c07\u6709\u8d8a\u4f86\u8d8a\u591a\u4eba\u9032\u5165\u8a72\u9818\u57df\uff0c\u539f\u672c\u7684\u85cd\u6d77\u5c07\u9010\u6f38\u6210\u719f\uff0c\u56e0\u6b64\u8a0a\u606f\u767c\u9001\u8207\u50b3\u905e\u5fc5\u9808\u66f4\u52a0\u300c\u7cbe\u6e96\u5316\u3001\u500b\u4eba\u5316\u300d\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u52a0\u78bc\u529b\u9053\uff0c\u56e0\u70ba\u4ee5\u63a8\u64ad\u578b\u8a0a\u606f\u4f86\u8aaa\uff0c\u958b\u4fe1\u7387\u53ef\u9ad8\u9054 56.34%\uff0c\u76f8\u8f03\u65bc\u50b3\u7d71\u7684 EDM \u8207 Email \u9ad8\u51fa\u975e\u5e38\u591a\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u4f7f\u7528\u8005\u82e5\u80fd\u5728 LINE \u4e0a\u4e92\u52d5\uff0c\u5c31\u80fd\u9054\u6210\u8490\u96c6\u6578\u64da\u7684\u76ee\u7684\u300d\u859b\u89b2\u63d0\u9192\uff0cLINE \u4e0a\u7684\u4f7f\u7528\u8005\u884c\u70ba\uff08\u958b\u555f\u8a0a\u606f\u3001\u9ede\u64ca\u9023\u7d50\u3001\u53c3\u52a0\u62bd\u734e\u3001\u9ede\u9078\u512a\u60e0\uff09\uff0c\u6bcf\u500b\u6b65\u9a5f\u90fd\u662f\u8cc7\u6599\u63a5\u89f8\u9ede\uff0c\u56e0\u6b64\u900f\u904e LINE \u4f86\u9032\u884c\u6703\u54e1\u7d93\u71df\uff0c\u6b63\u8003\u662f\u89e3\u6c7a Cookieless \u6578\u64da\u77ed\u7f3a\u7684\u597d\u65b9\u5f0f\uff0c\u80fd\u76f4\u63a5\u63a1\u96c6\u6703\u54e1\u7b2c\u4e00\u65b9\u6578\u64da\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36207 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-min-2.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b781\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-min-2.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/01-min-2-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%B0%E7%81%A3%E8%AB%87_DTC_%E8%88%87_OMO%EF%BC%8C%E8%88%87%E6%97%A5%E6%9C%AC%E3%80%81%E6%B3%B0%E5%9C%8B%E6%9C%89%E4%BB%80%E9%BA%BC%E4%B8%8D%E4%B8%80%E6%A8%A3%EF%BC%9F\"><\/span><b>\u53f0\u7063\u8ac7 DTC \u8207 OMO\uff0c\u8207\u65e5\u672c\u3001\u6cf0\u570b\u6709\u4ec0\u9ebc\u4e0d\u4e00\u6a23\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u76ee\u524d\u5e02\u5834\u4e0a\u6b63\u592f\u7684\u540d\u300cDTC\u3001OMO\u3001O2O\u3001Omnichannel\u300d\uff0c\u859b\u89b2\u8aaa\u660e\u4e86\u6f38\u5f37\u5be6\u9a57\u5ba4\u5728\u53f0\u7063\u3001\u65e5\u672c\u3001\u6cf0\u570b\u5e02\u5834\u7684\u71b1\u5ea6\u8da8\u52e2\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u53f0\u7063\uff0c\u4ee5 OMO \u70ba\u4e3b\uff0c\u4f46\u5176\u5be6\u56db\u8005\u4e4b\u9593\u76f8\u53bb\u4e0d\u9060<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u6cf0\u570b\uff0c\u4ee5 DTC \u4e00\u652f\u7368\u79c0\uff0c\u5f37\u8abf\u54c1\u724c\u5982\u4f55\u76f4\u63a5\u63a5\u8655\u5230\u5ba2\u6236\u70ba\u4e3b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u65e5\u672c\uff0c\u4ee5 OMO \u7368\u8d70\uff0c\u805a\u7126\u65bc\u96f6\u552e\u901a\u8def\u7684\u65b0\u6a21\u5f0f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u859b\u89b2\u8aaa\uff0c\u82e5\u4e09\u8005\u6bd4\u8f03\u4f86\u770b\uff0c\u65e5\u672c\u5728\u6578\u4f4d\u884c\u92b7\u4e0a\u662f\u6700\u6210\u719f\uff0c\u76f8\u5c0d\u7684\u884c\u92b7\u7372\u5ba2\u6210\u672c\u4e5f\u975e\u5e38\u9ad8\uff0c\u800c\u53f0\u7063\u5247\u9010\u6f38\u6b65\u5165\u65e5\u672c\u7684\u72c0\u614b\uff0c\u800c\u6cf0\u570b\u76f8\u5c0d\u70ba\u65bc\u8d77\u6b65\u968e\u6bb5\uff0c\u4ee5 Facebook \u8cbc\u6587\u4f86\u8aaa\uff0c\u4e00\u7bc7\u53ef\u4ee5\u64c1\u6709 200 \u500b\u8b9a\uff0c\u9019\u6a23\u7684\u6210\u7e3e\u5927\u6982\u662f\u53f0\u7063\u4e94\u5e74\u4ee5\u524d\u624d\u6709\u7684\u69ae\u666f\uff0c\u73fe\u5728\u82e5\u60f3\u8981\u76f8\u540c\u6210\u6548\uff0c\u53ea\u80fd\u900f\u904e\u5ee3\u544a\u64cd\u4f5c\uff0c\u986f\u793a\u4e86\u53f0\u7063\u5728\u6578\u4f4d\u8207\u793e\u7fa4\u884c\u92b7\u4e0a\u4e5f\u8da8\u8fd1\u65bc\u98fd\u548c\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u597d\u65e5\u672c\u3001\u53f0\u7063\u3001\u6cf0\u570b\uff0c\u4e5f\u50cf\u662f\u6578\u4f4d\u884c\u92b7\u9032\u6b65\u5230\u884c\u92b7\u79d1\u6280\u7684\u7e2e\u5f71\uff0c\u5c0d\u65bc\u5df2\u6210\u719f\u5e02\u5834\u65e5\u672c\u4f86\u8aaa\uff0c\u6ce8\u91cd\u7684\u5982\u4f55\u505a\u5230\u6578\u4f4d\u8f49\u578b\uff1b\u5c0d\u6b63\u5728\u9081\u5411\u6210\u719f\u5e02\u5834\u7684\u53f0\u7063\u4f86\u8aaa\uff0c\u5247\u662f\u5f37\u8abf\u7dda\u4e0a\u8207\u7dda\u4e0b\u7684\u6574\u5408\uff1b\u5728\u525b\u8d77\u6b65\u7684\u6cf0\u570b\uff0c\u5247\u662f\u8981\u5354\u52a9\u5b83\u5011\u5982\u4f55\u505a\u7db2\u7ad9\u4f86\u63a5\u89f8\u4f7f\u7528\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u65e5\u672c\u8ac7\u7684\u662f\uff0c\u7dda\u4e0b\u516c\u53f8\u5982\u4f55\u505a\u7dda\u4e0a\u7684\u6578\u4f4d\u8f49\u578b\u8207\u6578\u4f4d\u5316\uff1b\u5728\u53f0\u7063\u662f\u8ac7\u7dda\u4e0a\u8207\u7dda\u4e0b\u5982\u4f55\u6574\u5408\uff0c\u5728\u6cf0\u570b\u5247\u662f\u8b1b\u5982\u4f55\u505a\u4e00\u500b\u5e73\u53f0\u53bb\u63a5\u89f8\u5230\u4f7f\u7528\u8005\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u7121\u8ad6\u662f DTC \u6216 OMO \u90fd\u9700\u8981\u6578\u64da\u7684\u63a1\u96c6\u5206\u6790\uff0c\u66f4\u9700\u8981\u77e5\u9053\u5982\u4f55\u628a\u4f7f\u7528\u8005\u7576\u6703\u54e1\u4f86\u7d93\u71df\uff0c<\/span><b>\u800c DTC \u4e5f\u5c07\u6210\u70ba\u672a\u4f86\u4f01\u696d\u5be6\u65bd\u65b0\u96f6\u552e\u3001\u8b1b\u6c42 OMO \u5168\u901a\u8def\u6642\u6700\u91cd\u8981\u7684\u4e00\u74b0\u3002<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"D2C_%E5%B4%9B%E8%B5%B7%E4%B8%8B%E7%9A%84%E6%9C%83%E5%93%A1%E8%88%87%E6%95%B8%E6%93%9A%E7%B6%93%E7%87%9F\"><\/span><b>D2C \u5d1b\u8d77\u4e0b\u7684\u6703\u54e1\u8207\u6578\u64da\u7d93\u71df<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u859b\u89b2\u6307\u51fa\uff0cDTC \u662f\u56e0\u70ba\u7db2\u8def\u7684\u5d1b\u8d77\uff0c\u9020\u6210\u4f01\u696d\u53ef\u76f4\u63a5\u9762\u5c0d\u6d88\u8cbb\u8005\uff0c\u5c0d\u65bc\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u5011\u5e36\u4f86\u4e09\u7a2e\u597d\u8655\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u76f4\u63a5\u64c1\u6709 Data\uff08\u638c\u63e1\u5ba2\u6236\u6a23\u8c8c\u8207\u610f\u898b\u7684\u65b9\u5f0f\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u5275\u9020\u5c08\u5c6c\u54c1\u724c\u5316\u7684\u9ad4\u9a57\uff0c\u5f9e\u4e00\u958b\u59cb\u7684\u6d41\u91cf\uff08\u5c0e\u6d41\uff09\uff0c\u5230\u6700\u5f8c\u7684\u7269\u6d41\uff08\u8cfc\u7269\u8f49\u63db\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u6e1b\u5c11\u5c0d\u55ae\u4e00\u5e73\u53f0\u901a\u8def\u7684\u4f9d\u8cf4\uff08\u5982\u88ab\u96fb\u5546\u5e73\u53f0\u6216\u5916\u9001\u5e73\u53f0\u6f32\u50f9\uff09<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5f9e\u8cc7\u6599\u986f\u793a\uff0c\u6642\u503c\u4eca\u65e5\uff0c\u4e00\u500b\u6d41\u91cf\u5e73\u5747\u6210\u672c\u81f3\u5c11\u4e0a\u5347\u4e8650%\uff0c\u5927\u5e45\u58d3\u7e2e\u5229\u6f64\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u4e5f\u958b\u59cb\u5c0b\u6c42\u65b0\u7684\u89e3\u65b9\uff0c\u5927\u81f3\u4e0a\u5206\u70ba\u5169\u500b\u65b9\u5411\uff1a<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u671f\u8a31\u8f03\u4f4e\u5ec9\u7684\u884c\u92b7\u6210\u672c\uff0d\u5c0b\u6c42\u4fbf\u5b9c\u7684\u6d41\u91cf\u4f86\u6e90\uff08\u5982\uff1a\u8f49\u79fb\u5230 TikTok \u4e0a\uff09<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u671f\u8a31\u653e\u5927\u9867\u5ba2\u7d42\u751f\u50f9\u503c\uff0d\u5c0b\u6c42 LTV \u589e\u52a0\u57f9\u990a\u5fe0\u8aa0\u5ba2\u6236\uff08\u5982\uff1a\u5c0e\u5165 MarTech \u5de5\u5177\uff09<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">DTC \u4fbf\u662f\u4e00\u7a2e\u5169\u8005\u517c\u5177\u7684\u65b9\u5f0f\uff0c\u7136\u800c\u5b83\u537b\u5c0d\u4e0d\u540c\u60c5\u6cc1\u4e0b\u7684\u4f01\u696d\uff0c\u6709\u8457\u4e0d\u4e00\u6a23\u7a0b\u5ea6\u7684\u5f71\u97ff\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u539f\u751f\u54c1\u724c\uff1a\u6307\u4e00\u958b\u59cb\u5c31\u63a1\u7528 DTC \u6a21\u5f0f\u7684\u54c1\u724c\uff0c\u5b83\u5011\u6703\u5efa\u7acb\u7dda\u4e0a\u5546\u5e97\u4f5c\u70ba\u4ea4\u6613\u5e73\u53f0\uff0c\u4e5f\u9806\u9053\u63a1\u96c6\u6578\u64da\u3002\u7136\u800c\uff0c\u537b\u4e00\u6a23\u6703\u9762\u5c0d\u6210\u672c\u592a\u958b\uff0c\u56de\u982d\u53bb\u958b\u7dda\u4e0b\u5e97\u6642\u53c8\u6703\u9047\u5230\u8cc7\u6599\u6574\u5408\u7684\u554f\u984c\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u50b3\u7d71\u54c1\u724c\uff1a\u5207\u5165 DTC \u5f8c\uff0c\u767c\u73fe\u6703\u8207\u5be6\u9ad4\u901a\u8def\u6253\u67b6\uff0c\u540c\u6a23\u4e5f\u6703\u9047\u5230\u8cc7\u6599\u6574\u5408\u7684\u554f\u984c\uff0c\u4e5f\u5fc5\u9808\u9762\u5c0d\u71df\u6536\u696d\u7e3e\u7d50\u69cb\u4e0a\u7684\u8abf\u6574\uff08\u8a72\u6709\u591a\u5c11\u6bd4\u4f8b\u4f86\u81ea DTC\u3001\u591a\u5c11\u4f86\u81ea\u5be6\u9ad4\u901a\u8def\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u96f6\u552e\u901a\u8def\uff1a\u5207\u5165 DTC \u5f8c\uff0c\u540c\u6642\u4e5f\u5fc5\u9808\u904b\u7528 Retail Media \u96f6\u552e\u5a92\u9ad4\u4f86\u8b93\u81ea\u5df1\u88ab\u770b\u898b\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6df7\u6230\u53c8\u6df7\u4e82\u7684\u72c0\u6cc1\u4f86\u770b\uff0c\u70ba\u884c\u92b7\u79d1\u6280\u516c\u53f8\u5275\u9020\u4e86\u5f88\u591a\u6a5f\u6703\uff0c\u7279\u5225\u662f\u4f01\u696d\u5011\u5c0d\u8cc7\u6599\u8490\u96c6\u7684\u9700\u8981\uff0c\u4ee5\u53ca\u63d0\u4f9b\u5b83\u5011\u6240\u9700\u7684\u884c\u92b7\u79d1\u6280\u670d\u52d9\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36209 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-min-2.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b782\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-min-2.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/02-min-2-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36215 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-3.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b783\" width=\"799\" height=\"449\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-3.jpeg 799w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-3-534x300.jpeg 534w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/03-min-3-768x432.jpeg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"NIKE_%E6%8D%A8%E6%A3%84%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0%EF%BC%8C%E8%BD%89%E9%80%B2_DTC\"><\/span><b>NIKE \u6368\u68c4\u96fb\u5546\u5e73\u53f0\uff0c\u8f49\u9032 DTC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ee5 NIKE \u70ba\u4f8b\uff0c\u4ed6\u5011\u9078\u64c7\u96e2\u958b\u5927\u578b\u96fb\u5546\u5e73\u53f0 AMAZON \u8207 Macy\u2019s\uff0c\u5be6\u65bd\u81ea\u5df1\u7684 DTC \u6a21\u5f0f\uff0c\u622a\u81f3\u76ee\u524d DTC \u70ba NIKE \u5e36\u4f86\u7684\u71df\u696d\u984d\uff0c\u4f54\u5176\u7e3d\u9ad4\u71df\u696d\u7684 38.7%\u3002\u6b64\u5916\uff0cNIKE \u4e5f\u52a0\u78bc\u62db\u52df\u6578\u4f4d\u8f49\u578b\u4eba\u624d\uff0c\u4f86\u4e3b\u5c0e NIKE \u7684\u6578\u4f4d\u8f49\u578b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u6709\u6548\u5207\u5165\u8207\u5efa\u69cb DTC \u67b6\u69cb\uff0cNIKE \u5728 14 \u500b\u4e0d\u540c\u9818\u57df\u8d85\u4e0a\uff0c\u8207 70 \u5bb6\u4ee5\u4e0a\u7684\u884c\u92b7\u79d1\u6280\u516c\u53f8\u5408\u4f5c\uff0c\u751a\u81f3\u76f4\u63a5\u9032\u884c\u4f75\u8cfc\uff0c\u9019\u4e9b\u9818\u57df\u7e3d\u9ad4\u4f86\u8aaa\u53ef\u4ee5\u5206\u70ba\u4e09\u5927\u7bc4\u7587\uff1aProduct Management &amp; Visualization \u7522\u54c1\u7ba1\u7406\u8207\u53ef\u8996\u5316\u3001Digital Shopper Experience \u6578\u4f4d\u8cfc\u7269\u9ad4\u9a57\u3001E-Commerce enablement \u96fb\u5546\u8ce6\u80fd\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36217 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-4.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b784\" width=\"799\" height=\"449\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-4.jpeg 799w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-4-534x300.jpeg 534w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/04-min-4-768x432.jpeg 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36219 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-3.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b785\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-3.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/05-min-3-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e NIKE \u7684\u6848\u4f8b\u53ef\u4ee5\u770b\u898b\uff0cMarTech \u7684\u8208\u8d77\u8b93\u4f01\u696d\u8207\u54c1\u724c\u6709\u81ea\u71df DTC \u7684\u80fd\u529b\uff0c\u4e0d\u518d\u9700\u8981\u5b8c\u5168\u501a\u8cf4\u5927\u578b\u96fb\u5546\u5e73\u53f0\uff0c\u5b83\u5011\u5c0d MarTech \u7684\u904b\u7528\u7a0b\u5ea6\uff0c\u4e5f\u76f4\u63a5\u6c7a\u5b9a\u4e86\u54c1\u724c\u5011\u5728\u884c\u92b7\u4e0a\u7684\u6578\u4f4d\u8f49\u578b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u500b\u6578\u64da\u7dda\u662f\uff0c\u5168\u7403\u7684\u9818\u5148\u54c1\u724c\u5e73\u5747\u884c\u92b7\u652f\u51fa\u4e0a\u591a\u65bc\u843d\u5f8c\u8005 20%\uff0c\u66f4\u5728\u884c\u92b7\u6280\u8853\u7684\u6295\u5165\u4e0a\u591a\u82b1\u4e86 25% \u7684\u6295\u8cc7\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E9%8A%B7%E7%A7%91%E6%8A%80%E4%B8%B2%E6%8E%A5_DTC%EF%BC%8C%E4%B9%9F%E9%80%A3%E7%B5%90_OMO\"><\/span><b>\u884c\u92b7\u79d1\u6280\u4e32\u63a5 DTC\uff0c\u4e5f\u9023\u7d50 OMO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6f38\u5f37\u5be6\u9a57\u5ba4\u900f\u904e LINE \u7684 MarTech \u670d\u52d9\uff0c\u4e0d\u50c5\u80fd\u5404\u81ea\u8207\u7dda\u4e0a\u5e73\u53f0\u3001\u5be6\u9ad4\u9580\u5e02\u7d50\u5408\uff0c\u66f4\u80fd\u56e0\u6b64\u8b93\u7dda\u4e0a\u8207\u7dda\u4e0b\u4e92\u901a\uff0c\u5f62\u6210 <\/span><b>OMO \u904b\u4f5c\u6a21\u5f0f<\/b><span style=\"font-weight: 400;\">\uff0c\u4e26\u4e14\u53ef\u4ee5\u505a\u5230\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u667a\u6167\u767c\u9001\uff1a\u627e\u51fa\u7528\u6236\u6700\u5e38\u4e0a\u7dda\u3001\u6700\u6d3b\u8e8d\u7684\u6642\u9593\uff0c\u5728\u6b64\u6642\u81ea\u52d5\u767c\u653e\u8a0a\u606f\uff0c\u9ede\u95b1\u7387\u53ef\u63d0 1.15 \u500d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5546\u54c1\u63a8\u85a6\uff1a\u4ee5\u700f\u89bd\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u4e0b\u55ae\u6578\u64da\u63a8\u85a6\u5546\u54c1\uff0c\u9ede\u95b1\u7387\u53ef\u9054 60%\uff0c\u653e\u5165\u8cfc\u7269\u8eca\u7387\u591a 30%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6a5f\u5668\u6c7a\u7b56\uff1a\u5229\u7528\u4eba\u5de5\u667a\u6167\u4f86\u5224\u65b7\u53d7\u773e\uff0c\u8b93 ROAS \u63d0\u5347 60%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6703\u54e1\u5206\u6790\uff1a\u6839\u64da\u4f7f\u7528\u8005\u5728 LINE \u4e0a\u7684\u884c\u70ba\uff0c\u5c07\u5176\u5206\u7d1a\uff0c\u56e0\u800c\u4fc3\u4f7f\u9ede\u95b1\u7387\u63d0\u5347 15%\u3001ROAS \u9054 35<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u859b\u89b2\u4e5f\u7279\u5225\u6307\u51fa\uff0c\u6f38\u5f37\u5be6\u9a57\u6578\u5229\u7528 Cohort Analysis \u540c\u985e\u7fa4\u7d44\u5206\u6790\uff0c\u4f86\u5354\u52a9 User Retention \u9867\u5ba2\u4fdd\u7559\uff0c\u5982\u4f7f\u7528\u8005\u82e5\u5728\u6536\u5230 LINE \u8a0a\u606f\u5169\u5468\u5f8c\u628a\u4f60\u5c01\u9396\uff0c\u8868\u793a\u8a72\u884c\u92b7\u5c08\u6848\u4e0d\u9069\u5408\u67d0\u4e00\u985e\u7684\u5ba2\u6236\uff0c\u6216\u662f\u9700\u8981\u6539\u8b8a\u5176\u4ed6\u7684\u884c\u92b7\u4e3b\u984c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u638c\u63e1\u5ba2\u6236\u7684\u884c\u70ba\u6578\u64da\uff0c\u53ef\u4ee5\u76f4\u63a5\u53cd\u61c9\u65bc\u6210\u6548\u4e0a\uff0c\u4f8b\u5982\u66fe\u7d93\u70ba\u5ba2\u6236\u767c\u653e\u9ede\u6578\u5377\uff0c\u514c\u63db\u7387\u9ad8\u9054 25%\uff0c\u800c\u5168\u7403\u5e73\u5747\u514c\u63db\u7387\u50c5 1%\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36221 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-2.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b786\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-2.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/06-min-2-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36223 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b787\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/07-min-1-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%9B%A0%E6%87%89_OMO_%E8%88%87_D2C_%E8%B6%A8%E5%8B%A2%E6%8F%90%E6%97%A9%E4%BD%88%E5%B1%80%EF%BC%8C%E6%88%90%E7%82%BA_MarTech_%E7%9A%84%E5%96%84%E7%94%A8%E8%80%85\"><\/span><b>\u56e0\u61c9 OMO \u8207 D2C \u8da8\u52e2\u63d0\u65e9\u4f48\u5c40\uff0c\u6210\u70ba MarTech \u7684\u5584\u7528\u8005<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u859b\u89b2\u4e5f\u6307\u51fa\uff0c\u8a31\u591a\u5ba2\u6236\u8a8d\u70ba\u5ba2\u670d\u662f\u6210\u672c\u55ae\u4f4d\uff0c\u4e0d\u662f\u71df\u5229\u55ae\u4f4d\uff0c\u6240\u4ee5\u4e0d\u9858\u610f\u82b1\u9322\u505a\u5ba2\u670d\uff0c\u4f46\u5be6\u969b\u4e0a\uff0c\u5ba2\u670d\u537b\u8207 DTC \u606f\u606f\u76f8\u95dc\uff0c\u5305\u542b\u554f\u984c\u56de\u7b54\u3001\u554f\u984c\u89e3\u6c7a\u3001\u5efa\u7acb\u95dc\u4fc2\u3002\u4e8b\u5be6\u4e0a\u4e5f\u6709 86% \u7684\u4f7f\u7528\u8005\u8a8d\u70ba\uff0c\u597d\u7684\u5ba2\u670d\u662f\u5f71\u97ff\u4ed6\u5011\u518d\u6b21\u8cfc\u8cb7\u7684\u539f\u56e0\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36225 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/08-min-1.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b788\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/08-min-1.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/08-min-1-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u300cDTC \u505a\u6578\u64da\u6574\u5408\u4e86\u89e3\u6d88\u8cbb\u8005\u3001\u5275\u9020\u54c1\u724c\u7684\u9ad4\u9a57\u3001\u958b\u555f\u76f4\u6548\u5c0d\u8a71\u300d\u859b\u89b2\u5c0d\u65bc DTC \u7d66\u4e86\u9019\u6a23\u7684\u5b9a\u7fa9\uff0c\u4e26\u5f37\u8abf\u900f\u904e\u5373\u6642\u901a\u8a0a\u8edf\u9ad4\u4f86\u5207\u5165 DTC \u662f\u76f8\u5c0d\u5177\u6709\u512a\u52e2\u7684\u65b9\u6cd5\uff0c\u5f88\u591a\u516c\u53f8\u6703\u64d4\u5fc3\u5728\u505a\u6578\u4f4d\u8f49\u578b\u6642\uff0c\u8981\u82b1\u8cbb\u5927\u91cf\u7684\u91d1\u8cbb\uff0c\u537b\u4e0d\u898b\u5f97\u770b\u5f97\u5230\u597d\u7684 ROI\uff0c\u4f46\u82e5\u7528 LINE \u5c31\u53ef\u4ee5\u964d\u4f4e\u98a8\u96aa\uff0c\u4e14\u5177\u6709\u4e00\u5b9a\u7684\u6548\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u859b\u89b2\u4e5f\u5f15\u7528\u9ea5\u80af\u932b\u516c\u53f8\u5408\u5925\u4eba Alexander Thiele \u6240\u8aaa\uff0c\u6709\u5169\u7a2e\u985e\u578b\u7684\u54c1\u724c\u6b63\u906d\u9047\u5371\u6a5f\uff0c\u4e00\u7a2e\u662f\u5c0f\u54c1\u724c\u6c92\u6709\u8db3\u5920\u591a\u7684\u8cc7\u672c\u8207\u73fe\u91d1\u53bb\u6295\u8cc7 DTC \u8207\u6578\u4f4d\u8f49\u578b\uff0c\u53e6\u4e00\u7a2e\u662f\u7f3a\u4e4f\u654f\u611f\u6587\u5316\u8207\u6539\u8b8a\u601d\u7dad\u7684\u5927\u578b\u4f01\u696d\u3002\u4ee5\u6b64\u4f86\u63d0\u9192\u4f01\u696d\u8207\u884c\u92b7\u4eba\u54e1\u5011\uff0c\u5fc5\u9808\u5728 DTC \u8207 OMO \u7684\u8da8\u52e2\u4e0a\u63d0\u65e9\u4f48\u5c40\uff0c\u6210\u70ba\u884c\u92b7\u79d1\u6280\u7684\u5584\u7528\u8005\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36227 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-1.jpeg\" alt=\"\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022\u3011\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b789\" width=\"720\" height=\"405\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-1.jpeg 720w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/09-min-1-533x300.jpeg 533w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u60f3\u8981\u9032\u4e00\u6b65\u4e86\u89e3 awoo PDP\u3001awoo AMP \u96fb\u5546\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u53ca OMO \u89e3\u6c7a\u65b9\u6848\uff0c<a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\">\u6b61\u8fce\u7acb\u5373\u8aee\u8a62\uff0c\u5c07\u6709 awoo \u5c08\u696d\u9867\u554f\u70ba\u60a8\u670d\u52d9\u3002<\/a><\/p>\n<p><a href=\"https:\/\/www.awoo.ai\/zh-hant\/contact\/\"><img decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/www.awoo.ai\/wp-content\/uploads\/awoo-click-.001-360x200.png.webp\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/hahow-crm-growthhacker2022\/\">\u8d85\u7d1a\u300c\u597d\u300d\u5b78\uff0c\u5167\u5bb9\u5275\u4f5c\u5230\u767e\u842c\u5b78\u5712\u7684\u6703\u54e1\u6210\u9577\u7d93\u71df\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-data-cx-growthhacker2022\/\">AI x \u6578\u64da \u2013 CX \u4f48\u5c40\u5168\u653b\u7565\uff0c\u9867\u5ba2\u9ad4\u9a57\u518d\u9032\u5316\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u52a0\u4e0a\u7372\u5ba2\u6d41\u91cf\u6210\u672c\u7bc0\u7bc0\u4e0a\u5347\uff0c\u5404\u5bb6\u884c\u92b7\u79d1\u6280\u670d\u52d9\u5546\u7d1b\u7d1b\u63a8\u51fa\u89e3\u6cd5\uff0c\u5176\u4e2d\u6700\u53d7\u95dc\u6ce8\u7684\u65b9\u5f0f\u4e4b [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":35986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,445,46],"tags":[146,176,185,194,259,271,344],"class_list":["post-35984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-omo","category-martech-event","tag-martech","tag-omo","tag-ai","tag-194","tag-awoo-amp","tag-271","tag-d2c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b78\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011 - awoo<\/title>\n<meta name=\"description\" content=\"Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u52a0\u4e0a\u7372\u5ba2\u6d41\u91cf\u6210\u672c\u7bc0\u7bc0\u4e0a\u5347\uff0c\u5404\u5bb6\u884c\u92b7\u79d1\u6280\u670d\u52d9\u5546\u7d1b\u7d1b\u63a8\u51fa\u89e3\u6cd5\uff0c\u5176\u4e2d\u6700\u53d7\u95dc\u6ce8\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c31\u662f\u300c\u5708\u7c89\u300d\u4f7f\u7528\u8005\u70ba\u6703\u54e1\uff0c\u4e26\u9577\u671f\u7d93\u71df\u6210\u70ba\u6f5b\u529b\u6d88\u8cbb\u8005\u3002\u800cawoo \u4e5f\u7279\u5225\u9080\u8acb\u6b64\u9818\u57df\u4e2d\u7684\u4f7c\u4f7c\u8005\u300c\u6f38\u5f37\u5be6\u9a57\u5ba4\u300d\uff0c\u4f86\u5230 2022\u6210\u9577\u99ed\u5ba2\u5e74\u6703 \u5206\u4eab\u5728\u53f0\u7063\u3001\u6cf0\u570b\u3001\u65e5\u672c\u4e09\u5730\u7684\u5be6\u6230\u7d93\u9a57\uff01\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b78\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011 - awoo\" \/>\n<meta property=\"og:description\" content=\"Cookieless \u6642\u4ee3\u4f86\u81e8\uff0c\u52a0\u4e0a\u7372\u5ba2\u6d41\u91cf\u6210\u672c\u7bc0\u7bc0\u4e0a\u5347\uff0c\u5404\u5bb6\u884c\u92b7\u79d1\u6280\u670d\u52d9\u5546\u7d1b\u7d1b\u63a8\u51fa\u89e3\u6cd5\uff0c\u5176\u4e2d\u6700\u53d7\u95dc\u6ce8\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c31\u662f\u300c\u5708\u7c89\u300d\u4f7f\u7528\u8005\u70ba\u6703\u54e1\uff0c\u4e26\u9577\u671f\u7d93\u71df\u6210\u70ba\u6f5b\u529b\u6d88\u8cbb\u8005\u3002\u800cawoo \u4e5f\u7279\u5225\u9080\u8acb\u6b64\u9818\u57df\u4e2d\u7684\u4f7c\u4f7c\u8005\u300c\u6f38\u5f37\u5be6\u9a57\u5ba4\u300d\uff0c\u4f86\u5230 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