{"id":36286,"date":"2022-11-23T11:09:53","date_gmt":"2022-11-23T03:09:53","guid":{"rendered":"https:\/\/www.awoo.ai\/?p=36286"},"modified":"2023-12-28T16:41:20","modified_gmt":"2023-12-28T08:41:20","slug":"d2c-omo-growthhacker2022","status":"publish","type":"post","link":"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/","title":{"rendered":"\u53f0\u7063 D2C \u54c1\u724c\u5148\u92d2\u81ea\u5275\u6d41\u91cf\u5bc6\u78bc\uff0c\u6df1\u5316 OMO \u6703\u54e1\u5fc3\u6cd5\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D2C \u4e0d\u50c5\u662f\u8fd1\u671f\u5728\u96fb\u5546\u754c\u7684\u71b1\u9580\u5b57\uff0c\u66f4\u662f\u570b\u4eba\u719f\u6089\u96fb\u5546\u8cfc\u7269\u5f8c\uff0c\u53c8\u4e00\u6b21\u6d88\u8cbb\u6a21\u5f0f\u7684\u6f14\u9032\uff0c\u9019\u7576\u4e2d\u4e5f\u5305\u542b\u8457\u65b0\u96f6\u552e\uff08\u5168\u901a\u8def\u8207 OMO \u7dda\u4e0a\u878d\u5408\u7dda\u4e0b\uff09\u5d1b\u8d77\u7684\u63a8\u6ce2\u52a9\u703e\uff0cD2C \u80fd\u66f4\u6709\u6548\u9762\u5c0d\u6d88\u8cbb\u8005\u3001\u638c\u63e1\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u6703\u54e1\u4e92\u52d5\uff0c\u4e0d\u50c5\u80fd\u6709\u6548\u50b3\u9054\u54c1\u724c\u7406\u5ff5\u3001\u9032\u884c\u7522\u54c1\u6e9d\u901a\uff0c<\/span><span style=\"font-weight: 400;\">\u66f4\u5177\u9ad8\u54c1\u8cea\u3001\u9ad8\u6e96\u78ba\u7684\u884c\u92b7\u6210\u679c\uff0c\u4ee5\u4e0a\u512a\u52e2\u4e5f\u8b93 D2C \u6210\u70ba\u65b0\u96f6\u552e\u6642\u4ee3\u7684\u6700\u4f73\u6a21\u5f0f\u4e4b\u4e00\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u6709\u300c\u53f0\u7063\u7d14\u6de8\u4fdd\u990a\u54c1\u724c\u300d\u4e4b\u7a31\u7684\u7da0\u85e4\u751f\u6a5f\uff0c\u5c31\u662f D2C \u6a21\u5f0f\u7684\u77e5\u540d\u4ee3\u8868\u3002\u4ed6\u5011\u4e0d\u50c5\u662f D2C \u539f\u751f\u54c1\u724c \uff08\u6307\u5275\u696d\u4e00\u958b\u59cb\u5c31\u5be6\u65bd D2C \u6a21\u5f0f\uff09\uff0c\u71df\u696d\u984d\u66f4\u6709 73~75% \u90fd\u662f\u4f86\u81ea D2C \u901a\u8def\uff0c\u8457\u5be6\u5730\u53cd\u6620\u5728\u71df\u6536 \u6578\u5b57\u4e0a\u3002\u81f3\u4eca\uff0c\u7da0\u85e4\u751f\u6a5f\u5df2\u4ee5\u6b64\u6a21\u5f0f\u62d3\u5c55 12 \u9593\u9580\u5e02\u3001\u63a8\u51fa 22 \u652f\u7522\u54c1\uff0cFacebook \u64c1\u6709 15 \u842c\u7c89\u7d72\u3001 LINE \u5b98\u65b9\u5e33\u865f\u64c1\u6709\u9ad8\u9054 200 \u842c\u7528\u6236\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#D2C_%E4%B8%8D%E5%8F%AA%E6%98%AF%E6%A8%A1%E5%BC%8F%EF%BC%8C%E6%9B%B4%E6%98%AF%E4%B8%80%E7%A8%AE%E5%83%B9%E5%80%BC%E4%B8%BB%E5%BC%B5\" >D2C \u4e0d\u53ea\u662f\u6a21\u5f0f\uff0c\u66f4\u662f\u4e00\u7a2e\u50f9\u503c\u4e3b\u5f35\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#%E7%94%A8%E5%93%81%E7%89%8C%E6%94%B9%E8%AE%8A%E7%94%9F%E6%B4%BB%EF%BC%8C%E8%B4%8F%E5%BE%97%E9%A1%A7%E5%AE%A2%E8%88%87%E7%B2%89%E7%B5%B2\" >\u7528\u54c1\u724c\u6539\u8b8a\u751f\u6d3b\uff0c\u8d0f\u5f97\u9867\u5ba2\u8207\u7c89\u7d72\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#%E5%85%A7%E5%AE%B9%E6%98%AF%E9%97%9C%E9%8D%B5%EF%BC%8CSEO_x_Retargeting_%E5%A5%A0%E5%AE%9A_D2C_%E5%9F%BA%E7%A4%8E\" >\u5167\u5bb9\u662f\u95dc\u9375\uff0cSEO x Retargeting \u5960\u5b9a D2C \u57fa\u790e\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#%E7%B6%A0%E8%97%A4%E7%94%9F%E6%A9%9F%E5%9C%A8_D2C_%E4%B8%8A%E7%9A%84%E4%B8%89%E5%A4%A7%E5%AD%B8%E7%BF%92\" >\u7da0\u85e4\u751f\u6a5f\u5728 D2C \u4e0a\u7684\u4e09\u5927\u5b78\u7fd2\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#1_%E7%8D%A8%E7%89%B9%E5%8C%96%EF%BC%8C%E4%B8%8D%E6%96%B7%E5%A2%9E%E9%80%B2%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97\" >1. \u7368\u7279\u5316\uff0c\u4e0d\u65b7\u589e\u9032\u6d88\u8cbb\u8005\u9ad4\u9a57\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#2_%E5%80%8B%E4%BA%BA%E5%8C%96%EF%BC%8C%E5%96%84%E6%96%BC%E8%88%87%E6%B6%88%E8%B2%BB%E8%80%85%E6%B7%B1%E5%BA%A6%E6%BA%9D%E9%80%9A\" >2. \u500b\u4eba\u5316\uff0c\u5584\u65bc\u8207\u6d88\u8cbb\u8005\u6df1\u5ea6\u6e9d\u901a\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/d2c-omo-growthhacker2022\/#3_%E6%88%90%E9%95%B7%E5%8C%96%EF%BC%8C%E6%88%90%E7%82%BA%E8%A1%8C%E9%8A%B7%E7%B5%84%E5%90%88%E6%8A%80%E7%9A%84%E6%BA%AB%E5%BA%8A\" >3. \u6210\u9577\u5316\uff0c\u6210\u70ba\u884c\u92b7\u7d44\u5408\u6280\u7684\u6eab\u5e8a\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"D2C_%E4%B8%8D%E5%8F%AA%E6%98%AF%E6%A8%A1%E5%BC%8F%EF%BC%8C%E6%9B%B4%E6%98%AF%E4%B8%80%E7%A8%AE%E5%83%B9%E5%80%BC%E4%B8%BB%E5%BC%B5\"><\/span><b>D2C <\/b><b>\u4e0d\u53ea\u662f\u6a21\u5f0f\uff0c\u66f4\u662f\u4e00\u7a2e\u50f9\u503c\u4e3b\u5f35\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u300cD2C \u7684\u672c\u8cea\u5c31\u662f\u8981\u8207\u5ba2\u6236\u9ad8\u5ea6\u4e92\u52d5\u300d\u7da0\u85e4\u5171\u540c\u5275\u8fa6\u4eba\u66a8\u57f7\u884c\u9577 \u912d\u6db5\u777f \u8868\u793a\uff0c\u7da0\u85e4\u662f\u4e00\u500b B \u578b\u4f01\u696d\uff0c\u628a\u300c\u7522\u54c1\u300d\u4f5c\u70ba\u8f09\u5177\u4f86\u50b3\u905e\u300c\u8b93\u74b0\u5883\u8207\u808c\u819a\u66f4\u597d\u300d\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u53ea\u8981\u6bcf\u92b7\u552e\u51fa\u4e00\u4ef6\u5546\u54c1\u51fa\u53bb\uff0c\u5c31\u662f\u4e00\u6b21\u7406\u5ff5\u7684\u50b3\u905e\uff0c\u5c31\u662f\u5728\u505a\u5c0d\u74b0\u5883\u6c38\u7e8c\u3001\u4eba\u672c\u548c\u8ae7\u7684\u4e8b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u912d\u6db5\u777f\u8a8d\u70ba\uff0c\u7121\u8ad6\u662f D2C \u539f\u751f\u54c1\u724c\uff0c\u9084\u662f\u54c1\u724c\u7d93\u71df D2C\uff0c\u90fd\u9700\u8981\u6709\u7368\u7279\u7684\u54c1\u724c\u4e3b\u5f35\uff0c\u5f37\u8abf\u81ea\u5df1\u7684\u4e0d\u4e00\u6a23\uff0c\u9019\u6a23\u7684\u8aaa\u6cd5\u4e26\u975e\u7a7a\u7a74\u4f86\u98a8\uff0c\u5728\u7f8e\u570b\u8a31\u591a D2C \u539f\u751f\u54c1\u724c\uff0c\u5176\u4e3b\u8981\u92b7\u552e\u7522\u54c1\u591a\u4f86\u81ea\u6c11\u751f\u6d88\u8cbb \u54c1\uff0c\u5982\uff1a\u773c\u93e1\u3001\u522e\u9b0d\u5200\u3001\u5e8a\u588a\u3001\u7f8e\u599d\uff0c\u4ed6\u5011\u5171\u540c\u7684\u7279\u8272\uff0c\u5c31\u662f\u300c\u76f8\u4fe1\u300d\u8207\u300c\u5805\u6301\u300d\u80fd\u505a\u4e00\u9ede\u4e0d\u4e00\u6a23\u7684\u4e8b\u60c5\uff0c \u5438\u5f15\u50f9\u503c\u8a8d\u540c\u4e00\u81f4\u7684\u6d88\u8cbb\u8005\u524d\u4f86\u6210\u70ba\u9867\u5ba2\u3001\u6703\u54e1\u3001\u7c89\u7d72\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6709 2900 \u500b\u6210\u5206\uff0c\u662f\u7da0\u85e4\u751f\u6a5f\u5805\u6301\u4e0d\u63a1\u7528\u7684\u300d\u912d\u6db5\u777f\u6307\u51fa\uff0c\u9019\u5169\u5343\u591a\u7a2e\u6210\u5206\u88ab\u5e02\u5834\u4e0a\u5404\u5927\u54c1\u724c\u7684\u7522\u54c1\u5ee3\u6cdb\u4f7f\u7528\uff0c\u5305\u542b\u767e\u8ca8\u516c\u53f8\u4e00\u6a13\u5c08\u6ac3\u7684\u591a\u6578\u9ad8\u6a94\u54c1\u724c\uff0c\u7136\u800c\u7da0\u85e4\u751f\u6a5f\u7684\u4e3b\u5f35\u5c31\u662f\u300c\u591a\u4e00\u9ede\u7d14\u6de8 in the Bottle\u3001\u5c11\u4e00\u9ede\u8ca0\u64d4 on the Bottle\u3001\u653e\u4e00\u9ede\u610f\u8b58 around the Bottle\u300d\uff0c\u4f9d\u5faa\u4e3b\u5f35\u4f86\u8a2d\u8a08\u8207\u88fd\u9020\u7522\u54c1\uff0c\u7da0\u85e4\u751f\u6a5f\u7684\u6d17\u9aee\u7cbe\u53ef\u4ee5\u7528\u4e00\u534a\u7684\u91cf\uff0c\u5c31\u6709\u4e00\u822c\u6d17\u9aee\u7cbe\u7684\u6548\u679c\u3002\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%94%A8%E5%93%81%E7%89%8C%E6%94%B9%E8%AE%8A%E7%94%9F%E6%B4%BB%EF%BC%8C%E8%B4%8F%E5%BE%97%E9%A1%A7%E5%AE%A2%E8%88%87%E7%B2%89%E7%B5%B2\"><\/span><b>\u7528\u54c1\u724c\u6539\u8b8a\u751f\u6d3b\uff0c\u8d0f\u5f97\u9867\u5ba2\u8207\u7c89\u7d72\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b63\u56e0\u5982\u6b64\uff0c\u7da0\u85e4\u751f\u6a5f\u624d\u80fd\u5f9e 2010 \u5e74\u5275\u8fa6\u81f3\u4eca\uff0c\u4e0d\u9760\u4e0a\u67b6\u9023\u9396\u901a\u8def\u3001\u767e\u8ca8\u5c08\u6ac3\u8207\u91cf\u8ca9\u8ce3\u5834\uff0c\u5229\u7528 D2C \u7684\u6a21\u5f0f\uff0c\u7d2f\u7a4d\u51fa\u5ee3\u5927\u7684\u5fe0\u5be6\u5ba2\u6236\uff0c\u6253\u51fa\u81ea\u5df1\u7684\u54c1\u724c\u3002\u912d\u6db5\u777f\u8a8d\u70ba\uff0cD2C \u8207\u54c1\u724c\u50f9\u503c\u4e3b\u5f35\u662f\u4e00\u9ad4 \u5171\u751f\uff0c\u5176\u95dc\u9375\u5c31\u662f\u5fc5\u9808\u8981\u300c\u638c\u63e1\u5ba2\u6236\u95dc\u4fc2\u300d\u8207\u300c\u92b7\u552e\u901a\u8def\u300d\uff0c\u552f\u6709\u5982\u6b64\uff0c\u54c1\u724c\u624d\u6709\u6a5f\u6703\u9032\u4e00\u6b65\u638c\u63e1\u5ba2\u6236 \u9ad4\u9a57\uff0c\u8b93\u6d88\u8cbb\u8005\u8a8d\u70ba\u4f60\u7684\u54c1\u724c\u4e0d\u4e00\u6a23\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u800c\u9019\u4e5f\u51f8\u986f\u4e86 D2C \u54c1\u724c\u300cTalkative\u300d\u7684\u7279\u8272\uff0c\u56e0\u6709\u5f88\u591a\u7406\u5ff5\u3001\u60f3\u6cd5\u3001\u6280\u8853\u8207\u6210\u5206\u9700\u8981\u8ddf\u6d88\u8cbb\u8005\u6e9d\u901a\uff0c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5149\u9760\u50b3\u7d71\u901a\u8def\u5f88\u96e3\u505a\u5230\uff0c\u56e0\u70ba\u50c5\u6709\u5728\u96f6\u552e\u5e97\u4e0a\u8cb7\u5b8c\u5f8c\u4f7f\u7528\u7684\u6d88\u8cbb\u884c\u70ba\uff0c\u7121\u6cd5\u771f\u6b63\u8207\u9867\u5ba2\u5efa\u7acb\u95dc\u4fc2\u3002 \u56e0\u6b64\uff0c\u7da0\u85e4\u751f\u6a5f\u4e5f\u81f4\u529b\u65bc\u63d0\u4f9b\u9ad8\u54c1\u8cea\u7684\u5167\u5bb9\uff0c\u4f86\u628a\u7406\u5ff5\u50b3\u9054\u7d66\u5ba2\u6236\uff0c\u52a0\u4e0a\u5728\u5b98\u7db2\u3001\u793e\u7fa4\u3001\u96fb\u5546\u5e73\u53f0\u4e0a \u7684\u4e92\u52d5\uff0c\u54c1\u724c\u80fd\u5920\u591a\u638c\u63e1\u5ba2\u6236\u7684\u8cc7\u6599\u3001\u63a5\u89f8\u9ede\uff0c\u5c31\u80fd\u66f4\u4e86\u89e3\u81ea\u5df1\u7684\u5ba2\u6236\u8207\u6f5b\u5728\u6d88\u8cbb\u6a5f\u6703\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u6211\u5011\u8a8d\u70ba\uff0c\u54c1\u724c\u5c31\u662f\u6539\u8b8a\u6d88\u8cbb\u8005\u751f\u6d3b\u6700\u597d\u7684\u5a92\u4ecb\u300d\u912d\u6db5\u777f\u7279\u5225\u5f37\u8abf\uff0c\u6bcf\u4e00\u500b\u54c1\u724c\u90fd\u8981\u6709\u81ea\u5df1\u7684\u7406\u5ff5 \uff0c\u6bcf\u4e00\u500b\u7406\u5ff5\u7684\u80cc\u5f8c\u90fd\u8a72\u662f\u4e00\u7a2e\u554f\u984c\u89e3\u6c7a\uff0c\u4e00\u65e6\u638c\u63e1\u54c1\u724c\u529b\uff0c\u5c31\u53ef\u80fd\u53bb\u6539\u8b8a\u751f\u6d3b\uff0c\u63a1\u7528 D2C \u6a21\u5f0f\uff0c \u5c31\u80fd\u66f4\u767c\u63ee\u54c1\u724c\u7684\u6548\u76ca\u3002\u5c31\u9023\u5168\u7403\u77e5\u540d\u904b\u52d5\u54c1\u724c\u5927\u5ee0 NIKE\uff0c\u4e5f\u770b\u4e2d D2C \u76f4\u6548\u6e9d\u901a\u5ba2\u6236\u8207\u54c1\u724c\u610f \u5ff5\u50b3\u905e\u7684\u4fbf\u5229\uff0c\u6295\u5165\u4e86\u5927\u91cf\u8cc7\u6e90\u5728 D2C \u6a21\u5f0f\u7684\u5c0e\u5165\u4e0a\u3002\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%85%A7%E5%AE%B9%E6%98%AF%E9%97%9C%E9%8D%B5%EF%BC%8CSEO_x_Retargeting_%E5%A5%A0%E5%AE%9A_D2C_%E5%9F%BA%E7%A4%8E\"><\/span><b>\u5167\u5bb9\u662f\u95dc\u9375\uff0cSEO x Retargeting \u5960\u5b9a D2C \u57fa\u790e\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u5982\u4f55\u8b93\u66f4\u591a\u4eba\u77e5\u9053\u9019\u500b\u54c1\u724c\u3001\u77e5\u9053\u54c1\u724c\u7684\u7406\u5ff5\u3001\u52a0\u5165\u4f60\u7684\u54c1\u724c\uff0c\u300c\u6d41\u91cf\u300d\u4f9d\u7136\u662f\u6700\u5927\u7684\u95dc\u9375\uff0c\u7da0 \u85e4\u76f8\u4fe1\uff0c\u597d\u7684\u5167\u5bb9\u80fd\u5e36\u4f86\u6d41\u91cf\uff0c\u56e0\u6b64\u5f9e\u5275\u696d\u521d\u671f\u71df\u6536\u50c5 7\u30018 \u842c\u5143\u6642\uff0c\u5373\u81f4\u529b\u65bc\u5167\u5bb9\u7522\u51fa\uff0c\u81f3\u4eca\u7d2f\u8a08 \u8fd1 200 \u7bc7\u7684\u90e8\u843d\u683c\u6587\u7ae0\u3002\u4e5f\u56e0\u70ba\u5167\u5bb9\u3001\u95dc\u9375\u5b57\u3001SEO\uff0c\u8207 awoo \u7d50\u7de3\uff0c\u900f\u904e\u963f\u7269\u5728\u884c\u92b7\u79d1\u6280\u4e0a\u7684\u5354 \u52a9\uff0c\u5927\u5e45\u512a\u5316 SEO\u3001\u9032\u7ad9\u641c\u5c0b\u3001\u518d\u884c\u92b7\uff0c\u4f86\u63a5\u89f8\u300c\u5c0d\u7da0\u85e4\u597d\u5947\u3001\u6709\u808c\u819a\u554f\u984c\u3001\u5c0d\u54c1\u985e\u6709\u7591\u554f\u300d\u7684\u6d88\u8cbb\u8005\uff0cSEO x Retargeting \u8b93\u71df\u6536\u5c55\u958b\u4e86\u500d\u6578\u7684\u6210\u9577\uff0c\u4e5f\u771f\u6b63\u6253\u958b\u4e86\u7da0\u85e4\u7684 D2C \u4e4b\u8def\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u50f9\u503c\u4e3b\u5f35\u6240\u751f\u51fa\u7684\u5167\u5bb9\uff0c\u9700\u8981\u4f48\u5efa\u5728\u54c1\u724c\uff0f\u516c\u95dc\u3001SEO\uff0fBLOG\u3001\u5ee3\u544a\uff0fLINE\uff0fEDM \u4e0a\u76f8\u4e92\u4e32\u9023\uff0c \u71df\u9020\u51fa\u54c1\u724c\u7684\u6c23\u8cea\uff0c\u624d\u80fd\u5438\u5f15\u5230\u9069\u5408\u7684\u6d41\u91cf\uff0c\u8b93\u6d41\u91cf\u9032\u5165\u5230\u5b98\u7db2\u3001\u62b5\u9054\u9801\uff0c\u900f\u904e MarTech \u884c\u92b7\u79d1\u6280 \uff0c\u5982\uff1a\u81ea\u52d5\u5316 MAIL\u3001\u8a55\u8ad6\u6a5f\u5236\u3001\u6298\u6263\u4ee3\u78bc\uff0c\u4f86\u6301\u7e8c\u88fd\u9020\u6d41\u91cf\u7684\u5faa\u74b0\uff0c\u628a\u6d41\u91cf\u8b8a\u70ba\u5b58\u91cf\u3002\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%B6%A0%E8%97%A4%E7%94%9F%E6%A9%9F%E5%9C%A8_D2C_%E4%B8%8A%E7%9A%84%E4%B8%89%E5%A4%A7%E5%AD%B8%E7%BF%92\"><\/span><b>\u7da0\u85e4\u751f\u6a5f\u5728 <\/b><b>D2C <\/b><b>\u4e0a\u7684\u4e09\u5927\u5b78\u7fd2\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u912d\u6db5\u777f\u4e5f\u5206\u4eab\uff0c\u5728 D2C \u4e0a\u4e00\u8def\u8d70\u4f86\u7684\u56db\u500b\u5fc3\u5f97\uff0c\u5305\u542b\uff1a\u300c1. \u5275\u9020\u5177\u5099\u7372\u5229\u7684\u6210\u9577\u30012. \u638c\u63a7\u5ba2\u6236\u9ad4\u9a57\u3001 3. \u5275\u9020\u654f\u6377\u5b78\u7fd2\u8207\u8abf\u6574\u53ef\u80fd\u30014. \u964d\u4f4e\u5c0d\u5925\u4f34\u7684\u4f9d\u8cf4\u6027\u300d\uff0c\u4e5f\u5f9e D2C \u5b78\u7fd2\u5230\u4e09\u5927\u91cd\u9ede\uff1a\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%E7%8D%A8%E7%89%B9%E5%8C%96%EF%BC%8C%E4%B8%8D%E6%96%B7%E5%A2%9E%E9%80%B2%E6%B6%88%E8%B2%BB%E8%80%85%E9%AB%94%E9%A9%97\"><\/span><b>1. <\/b><b>\u7368\u7279\u5316\uff0c\u4e0d\u65b7\u589e\u9032\u6d88\u8cbb\u8005\u9ad4\u9a57\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u5927\u90e8\u5206\u7522\u696d\u4f86\u8aaa\uff0c\u5982\u540c\u6642\u4f48\u5c40\u5b98\u7db2\u3001\u96fb\u5546\u5e73\u53f0\u3001\u5be6\u9ad4\u9580\u5e02\uff0c\u5b98\u7db2\u7684\u6bdb\u5229\u76f8\u5c0d\u662f\u6700\u9ad8\u7684\uff0c\u800c\u5f9e\u5b98\u7db2 \u7372\u5f97\u7684\u5229\u6f64\u53ef\u4ee5\u5584\u52a0\u904b\u7528\u65bc\u5176\u4ed6\u9818\u57df\uff0c\u5982\uff1a\u56de\u994b\u5ba2\u6236\u3001\u5f37\u5316\u9ad4\u9a57\u3001\u5347\u7d1a\u7522\u54c1\uff0c\u904b\u7528\u7372\u5229\u7a7a\u9593\u4f86\u5275\u9020\u4e0d \u540c\u53ef\u80fd\u6027\uff0c\u589e\u52a0 CX \u5ba2\u6236\u9ad4\u9a57\uff0c\u8b93\u6d88\u8cbb\u8005\u9032\u5230\u5b98\u7db2\u5c31\u6709\u597d\u5370\u8c61\uff0c\u4e5f\u8b93\u7ad9\u5167\u7684\u6bcf\u500b\u63a5\u89f8\u9ede\u70ba\u6d88\u8cbb\u8005\u5e36 \u4f86\u826f\u597d\u7684\u611f\u53d7\uff0c\u85c9\u6b64\u8207\u5176\u4ed6\u54c1\u724c\u5dee\u7570\u5316\u3002\u9019\u662f\u958b\u5e97\u5e73\u53f0\u3001\u96fb\u5546\u5e73\u53f0\u7121\u6cd5\u505a\u5230\u7684\u4e8b\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36293 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636429072-min.jpeg\" alt=\"1. \u7368\u7279\u5316\uff0c\u4e0d\u65b7\u589e\u9032\u6d88\u8cbb\u8005\u9ad4\u9a57\" width=\"955\" height=\"536\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636429072-min.jpeg 955w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636429072-min-535x300.jpeg 535w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636429072-min-768x431.jpeg 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%E5%80%8B%E4%BA%BA%E5%8C%96%EF%BC%8C%E5%96%84%E6%96%BC%E8%88%87%E6%B6%88%E8%B2%BB%E8%80%85%E6%B7%B1%E5%BA%A6%E6%BA%9D%E9%80%9A\"><\/span><b>2. <\/b><b>\u500b\u4eba\u5316\uff0c\u5584\u65bc\u8207\u6d88\u8cbb\u8005\u6df1\u5ea6\u6e9d\u901a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D2C \u6240\u8b02\u7684\u9ad4\u9a57\uff0c\u5c31\u662f\u300c\u91cf\u5316\u3001\u500b\u4eba\u5316\u300d\uff0c\u7da0\u85e4\u7d66\u5ba2\u6236\u552e\u5f8c\u8a2a\u554f\u5377\uff0c\u91dd\u5c0d\u4e0d\u540c\u7684\u8a55\u50f9\u661f\u7b49\u7d66\u4e88\u76f8 \u5c0d\u61c9\u7684\u670d\u52d9\uff0c\u82e5\u6709\u6d88\u8cbb\u8005\u586b\u4e86\u4e00\u661f\uff0c\u5c31\u6703\u6536\u5230\u5ba2\u670d\u7684\u95dc\u61f7\u806f\u7d61\uff0c\u4e86\u89e3\u4f7f\u7528\u72c0\u6cc1\uff0c\u5373\u4fbf\u662f\u4e94\u9846\u661f\uff0c\u53ea\u8981 \u56de\u61c9\u4e0a\u6709\u63d0\u51fa\u76f8\u95dc\u554f\u984c\uff0c\u5ba2\u670d\u4e5f\u662f\u6703\u7b2c\u4e00\u6642\u9593\u4ecb\u5165\uff0c\u9019\u4e9b\u9023\u7e6b\u3001\u8a55\u8ad6\u4e5f\u6703\u5316\u70ba\u300c\u6a19\u7c64\u300d\u6210\u70ba\u91cd\u8981\u7684\u53c3 \u8003\u4f9d\u64da\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\u5f9e\u6a19\u7c64\u4e2d\u767c\u73fe\uff0c\u672c\u4f86\u5b9a\u4f4d\u70ba\u4fdd\u6fd5\u7684\u7522\u54c1\uff0c\u88ab\u5ee3\u5927\u7684\u4f7f\u7528\u8005\u8a8d\u70ba\u66f4\u9069\u7528\u65bc\u300c\u654f\u611f\u808c\u300d\u8b77\u7406\u4e0a\u3002\u6b64\u5916 \uff0c\u4e5f\u80fd\u5229\u7528\u5ba2\u6236\u7684\u8a55\u8ad6\uff08\u6a19\u7c64\uff09\uff0c\u4f86\u6210\u70ba\u958b\u767c\u65b0\u7522\u54c1\u7684\u4f9d\u64da\u3001\u751a\u81f3\u6210\u70ba\u884c\u92b7\u6e9d\u901a\u4e0a\u7684\u7d20\u6750\u3001\u6216\u662f\u628a\u7f8e \u597d\u7559\u8a00\u8b8a\u6210\u7522\u54c1\u8b49\u8a00\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u500b\u4eba\u5316\u9ad4\u9a57\u5e36\u4f86\u66f4\u591a\u7684\u8a55\u8ad6\uff0c\u8a55\u8ad6\u91cf\u5316\u5f8c\u6210\u70ba\u6a19\u7c64\uff0c\u4e5f\u8b93\u54c1\u724c\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u627e\u5230\u4e86\u5ba2\u6236\u9700\u6c42\u7684\u4ea4\u96c6 \u9ede\u300d\u912d\u6db5\u777f\u8aaa\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36295 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636354149-min.jpeg\" alt=\"2. \u500b\u4eba\u5316\uff0c\u5584\u65bc\u8207\u6d88\u8cbb\u8005\u6df1\u5ea6\u6e9d\u901a\" width=\"959\" height=\"538\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636354149-min.jpeg 959w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636354149-min-535x300.jpeg 535w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636354149-min-768x431.jpeg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%E6%88%90%E9%95%B7%E5%8C%96%EF%BC%8C%E6%88%90%E7%82%BA%E8%A1%8C%E9%8A%B7%E7%B5%84%E5%90%88%E6%8A%80%E7%9A%84%E6%BA%AB%E5%BA%8A\"><\/span><b>3. <\/b><b>\u6210\u9577\u5316\uff0c\u6210\u70ba\u884c\u92b7\u7d44\u5408\u6280\u7684\u6eab\u5e8a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u7da0\u85e4\u751f\u6a5f\u6700\u8fd1\u63a8\u52d5\u7684\u300c\u8377\u5305\u86cb\u4fdd\u990a\u6cd5\u300d\uff0c\u5f37\u8abf\u8b77\u819a\u8b77\u7406\u53ea\u9700\u8981\u6c34\u8207\u6cb9\uff0c\u5176\u4e2d\u904b\u7528\u4e86\u554f\u5377\u3001\u8a66\u7528\u514c\u63db \u7533\u8acb\u3001\u516c\u95dc\u5a92\u9ad4\u66dd\u5149\u3001LINE\u3001\u5ee3\u544a\u5f71\u7247\u7b49\u5ba3\u50b3\u6e20\u9053\uff0c\u56e0\u6b64\u5927\u7372\u597d\u8a55\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u912d\u6db5\u777f\u8aaa\uff0c\u6bd4\u5176\u50b3\u7d71\u7dda\u6027\u578b\u7684\u884c\u92b7\u65b9\u5f0f\uff08\u6307\u6709\u4e00\u500b\u5b8c\u6574\u8a08\u756b\u5f8c\u9010\u6b65\u57f7\u884c\uff09\uff0cD2C \u4e0b\u7684\u884c\u92b7\u56e0\u70ba\u6709\u6578 \u64da\u505a\u70ba\u4f9d\u64da\uff0c\u66f4\u80fd\u96a8\u6642\u52d5\u614b\u8abf\u6574\uff0c\u8a66\u51fa\u6700\u4f73\u7684\u884c\u92b7\u5de5\u5177\u7d44\u5408\u3002\u4ed6\u4e5f\u628a\u540c\u6a23\u7684\u89c0\u5ff5\uff0c\u904b\u7528\u5728 OMO \u865b \u5be6\u901a\u8def\u7684\u7d50\u5408\u4e0a\uff0c\u5982\uff1a\u96fb\u5546\u5e36\u4f86\u6d41\u91cf\u8207\u7d05\u5229\u3001\u9580\u5e02\u662f\u4e86\u89e3\u5ba2\u6236\u7684\u751f\u6d3b\u578b\u614b\uff0c\u626e\u6f14\u54c1\u724c\u5f62\u8c61\u7684\u89d2\u8272\uff0c12 \u9593\u9580\u5e02\u90fd\u6709\u4e0d\u540c\u7684\u7279\u8272\u8207\u76ee\u7684\uff0c\u65e6\u5b97\u65e8\u90fd\u662f\u8981\u628a\u6d41\u91cf\u5f85\u56de\u5230\u5b98\u7db2\uff0c\u6216\u662f\u6210\u70ba LINE \u5e33\u865f\u4e0a\u7684\u65b0\u6703\u54e1\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36297 size-full\" src=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636382166-min.jpeg\" alt=\"3. \u6210\u9577\u5316\uff0c\u6210\u70ba\u884c\u92b7\u7d44\u5408\u6280\u7684\u6eab\u5e8a\" width=\"955\" height=\"535\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636382166-min.jpeg 955w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636382166-min-536x300.jpeg 536w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/1665636382166-min-768x430.jpeg 768w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c\u912d\u6db5\u777f\u4e5f\u547c\u7c72\uff0c\u4f01\u696d\u5728\u5fac\u5fa8\u6642\uff0c\u8a18\u5f97\u56de\u6b78\u81ea\u5df1\u7684\u54c1\u724c\u50f9\u503c\u4e3b\u5f35\uff0c\u56e0\u70ba\u9019\u662f\u54c1\u724c\u5b58\u5728\u7684\u771f\u6b63\u7406 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decoding=\"async\" class=\"alignnone wp-image-30491\" src=\"https:\/\/www.awoo.ai\/wp-content\/uploads\/awoo-click-.001-360x200.png.webp\" sizes=\"(max-width: 200px) 100vw, 200px\" srcset=\"https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 600w, https:\/\/media.awoo.ai\/live\/wp-content\/uploads\/awoo-click-.001.png 700w\" alt=\"\u7acb\u5373\u806f\u7d61\u963f\u7269\" width=\"200\" height=\"57\" data-pagespeed-url-hash=\"2088792711\" \/>\u00a0<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/ai-data-cx-growthhacker2022\">AI x \u6578\u64da &#8211; CX \u4f48\u5c40\u5168\u653b\u7565\uff0c\u9867\u5ba2\u9ad4\u9a57\u518d\u9032\u5316\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n<p>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.awoo.ai\/zh-hant\/blog\/first-party-data-omo-growthhacker2022\/\">\u7b2c\u4e00\u65b9\u6578\u64da\u52a9\u54c1\u724c\u6df1\u5316 OMO \u6703\u54e1\u7d93\u71df\u5b78\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D2C \u4e0d\u50c5\u662f\u8fd1\u671f\u5728\u96fb\u5546\u754c\u7684\u71b1\u9580\u5b57\uff0c\u66f4\u662f\u570b\u4eba\u719f\u6089\u96fb\u5546\u8cfc\u7269\u5f8c\uff0c\u53c8\u4e00\u6b21\u6d88\u8cbb\u6a21\u5f0f\u7684\u6f14\u9032\uff0c\u9019\u7576\u4e2d\u4e5f\u5305\u542b\u8457\u65b0\u96f6\u552e\uff08\u5168\u901a\u8def [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":36299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,445,46],"tags":[194,271,344,146,176],"class_list":["post-36286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","category-omo","category-martech-event","tag-194","tag-271","tag-d2c","tag-martech","tag-omo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u53f0\u7063 D2C \u54c1\u724c\u5148\u92d2\u81ea\u5275\u6d41\u91cf\u5bc6\u78bc\uff0c\u6df1\u5316 OMO \u6703\u54e1\u5fc3\u6cd5\u3010\u6210\u9577\u99ed\u5ba2\u5e74\u6703 2022 \u5c08\u984c\u5831\u5c0e\u3011 - awoo<\/title>\n<meta name=\"description\" content=\"\u300cD2C 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